authors | C h a z z W r i t e s . c o m

05/03/2015 • 1:40 PM 0

AuthorStrong.com: A New Daily Writing and Publishing Podcast

Mat Morris and Nancy Elliott are the hosts of a new publishing podcast you’re going to want to check out. What sets them apart is they’re going for a relatively short show compared to most, but they’re doing it daily. They aim to top out around thirty minutes for each show, so put your ear buds in while you’re doing dishes or on your commute. Pack in some motivation every day and you’ll have fewer days in which you do not write.

Mat is a friend of mine who is so analytical, I call him Math Morris. He’s the guy who has written 50,000 words for NaNoWriMo in one day, several times over. Successful and making money as a pseudonymous writer from the shadows, he’s crushing it. The podcast is a bouncy good time but he doesn’t miss some deeper questions. His first question to me was, “What was your greatest failure?” Yikes. (So many to choose from!)

You can find out my greatest failure in episode #3. Check out AuthorStrong.com here.

Listen. Listen daily. Enjoy. Learn. Review. Write more. Sell more.

Filed under: publishing, authors, authorstrong, authorstrong.com, mat morris, nancy elliott, Podcast, podcasting, publishing, publishing podcast, Robert Chazz Chute

09/14/2014 • 10:13 PM 1

Sell More Books Top 10: Variables that build success

We often don’t know for sure which strategies sell more books so we have to fire a lot of bullets into the darkness. Last week, the best advice I heard, repeated from a couple of authors, was about the willingness to experiment.

When it comes to radioactive isotopes, infant juggling and indie publishing, it’s good fun to mess around. Play with the variables to sell more books. What are some of those variables? Here we go:

1. If your cover doesn’t sell the book hard enough, change it.

Write Your Book: Aspire to Inspire wasn’t selling the numbers I wanted. I changed the cover.

**2. I played with categories for the Hit Man Series.**

My funny and luckless assassin is Cuban, so I tried the Hispanic & Latino category. Didn’t work. I switched it back. Each failure is a refinement. It’s not permanent so relax and fire more shots into the dark.

3. I’m experimenting with keywords, too.

Did you know you don’t have to use a single word (i.e. crime, thriller, action, romance) for keywords? You can add up to seven phrases and it can pay to make them less generic. Cater to your niche and, for more on this strategy, listen to Nick Stephenson’s interview on the Rocking Self-Publishing Podcast with host Simon Whistler. It’s called “Quadruple Your Kindle Sales.” That got your attention and turned you into a podcast listener, didn’t it?

Don’t forget to play with changes to your book descriptions, as well. Use keywords where appropriate. Don’t fall into the trap of awkwardly stuffing keywords into the description so it sounds like you’re straining to please search engine robots.

While you’re plugging podcasts into your head, please do listen to my interview on Episode #60 of Rocking Self-publishing. We had a lot of fun talking about how to enjoy marketing your book.

4. I changed the cover for my poetry book, too.

Poetry is hard enough to sell so don’t handicap your efforts with a sad cover like I did. I changed the cover using an image from Pond5 and switching back and forth from two photo editors, Picmonkey and KD Renegade.

As always, I recommend the awesome cover design work of Kit Foster of KitFosterDesign.com. He wasn’t available this week, so I improvised. It’s an improvement on the original cover (which was my fault, not Kit’s. The original crap cover was my design, too.)

5. My biggest change was long overdue.

My first book was a fun, funny and thoughtful short story collection to read on the toilet. It’s called Self-help for Stoners. Unfortunately, I uploaded my first indie published foray through an intermediary. To make changes to the text cost a lot of money. It needed another edit so I have reclaimed the book from the intermediary. Huzzah!

I did the edit for the second edition. I added bonus material (big tastes of two of my series) so it could act as an introduction to my kind of crazy. Finally, it’s also a sales funnel to my newer books.

I can do more with this book now, like experiment with variables. I can play with the price, keywords and categories. I can change strategies as needed and put it in KDP Select and try countdown deals etc,….

The print version of the second edition will be for sale again soon so I’ll have more to sell for the Christmas season. Most important, with these changes, I’m delivering a better reading experience along with all that awesome hilarity. It’s a relief to be back in the driver’s seat.

6. Speed.

I’ve been thinking a lot about production speed as marketing. I’m changing my production timetable. The third book in the Hit Man Series hits October 1.

The goal is to put out another crime novel thirty days after that. Thirty days later, the plan is to put out a time travel novel. The books are all written and in the editorial pipeline. I’ll also add an omnibus edition of the first three books in the series.

The goal is to avoid falling off the cliff. All authors experience the cliff. After a month on Amazon, your beautiful baby is old news and sales tend to begin to slide as you disappear from the list of freshly minted books. Publish a new book more often and all your sales may be buoyed…assuming all the other variables are properly in place. For instance, if the story sucks, nothing can save us.

7. Accept failure as part of the play in the gears.

Please keep in mind that you can put all the sales variables in place, but that does not necessarily mean the book will move. It should move more, but there are too many variables we can’t control. Maybe you’re going head to head against a book with tons of mojo and money behind it. Maybe you’re at the top of a genre that is stone cold. Maybe the book just isn’t that good or you’re an unrecognized genius. (So many of us are. I empathize.)

All we can do is write more books and play with the variables that we can control. I should get a blurb for the Self-help for Stoners cover, for instance. That task is on my list. Blurbs help. More reviews help. Maybe more review copies to book bloggers is something to change up. Or do you need to change the book bloggers on the list you already have?

8. Make plans.

This might be a new idea you want to resist because you’re an artiste, dammit! I know, but work to word count or page count goals and editorial deadlines, anyway. I always get more done when I pretend I’m a grown up.

9. in that vein, establish systems.

When you learn the steps to how to do something once (e.g. putting out a podcast or compiling manuscripts in Scrivener), write what you did right. That way, you don’t have to start at zero knowledge each time you repeat the task. Systems are flow charts of mistakes you corrected. It’s a great way to avoid making the same mistakes with your next project. Put it in a binder within reach of your desk. Update it as you go.

Sure, taking the time to put what you’ve learned into binders sounds like drudgery. However, systems actually make you efficient and eliminate the drudgery of reinventing the wheel each time. Tiny course corrections steal far less from our precious writing time. (Tip: Take screenshots of your winning Scrivener process to make it less tedious.)

10. Speaking of finding efficiencies, track results.

That which is not measured cannot be improved. Repeat the variables that seem to work. Dump what doesn’t work, no matter how much you loved those seemingly brilliant ideas. Old ideas that don’t work can weigh us down as we climb the mountain.

BONUS:
Get better with each book.

This will happen organically. It will happen faster if you organize the variables in that binder.

Pretty soon, you won’t be firing bullets in the dark. You’ll see what hit and become a sharpshooter.

Filed under: author platform, Publicity & Promotion, publishing, Amazon, authors, divine assassin, Hit Man Series, hollywood jesus, how to sell more books, indie publishing, little book, little book of braingasms, nick stephenson, poetry, Robert Chazz Chute, Rocking Self Publishing Podcast, self-help for stoners, sell more books, selling books, Simon Whistler, Stoners, thrillers, variables, Write Your Book, writers, writing

07/27/2014 • 9:48 PM 2

The Revolutionary Writer’s Manifesto: Ride that moose!

There is a myth a few really believe. It is the Myth of Originality.

Let’s pop a bubble. There are no new stories. I’ve seen a few stabs at a truly new story, of course. Those experiments are often bloody awful and unrelatable adventures amongst amoebas dwelling in the rings of Saturn. Screw amoebas.

Plots round the same bases all the time:

1. Good versus Evil.

2. Boy gets Girl (and variations thereof).

That’s okay. When a reader complains a story is unoriginal, they probably really mean that it is derivative. Unoriginal and derivative are two different things. It’s derivative if it overshoots homage, feels too much like something familiar while falling short of plagiarism. No story fails on unoriginality alone or all movies of the last few years would be failures.

What readers want is originality in execution, a unique voice and an uncommon angle or viewpoint. You’ll either give it to them or you won’t, but don’t be a weathervane, spun by the whim of the latest review.

This Plague of Days, my apocalyptic saga, has been criticized because it started out in one plausible place and ended in another, rather magical place. That place is not derivative. It is merely unexpected and I make no apologies. I confess, I’m a little flummoxed by folks who find zombies plausible but roll their eyes when vampires show up.

Anyway, why should I apologize? The reasons given why a few don’t like my story choices are the same reasons the majority love it. If, amongst the action, we take a chapter to deal with the origins of good and evil in the universe, that’s my choice. The metaphysics chapter is my favorite…well…that and the many chapters where a horde of the infected attack Wilmington, Vermont.

Write for you, the writer.

If it doesn’t sell, that one was always just for you. At least you’ll be happyish with it. If you write for the crowd you imagine, you’ll often write for no one. Some people manage it well. They make a good living writing similar books and plumb expected veins. If that’s you, you do you and I won’t complain if you’ll let me do my thing, too. In fact, congratulations and good for you!

For instance, I don’t read Dan Brown, but millions do and they love his work. I bet he achieved that by writing for himself. Yes. Let’s not be cynical. He’s not writing by committee and poll and he’s entertained millions. Consider JK Rowling, too. Harry Potter started a copycat industry, but what she was doing wasn’t popular when she began. She wasn’t chasing a market. She was chasing her dreams despite being told by so-called experts that children’s literature would never give her a big payday.

Follow your vision. As we say in the snowbound depths of Canada ten or so months of the year, “Break trail. Ride that moose!”

The Feedback Tightrope

I’m not advocating that anyone operate in an echo chamber. I do get feedback from beta readers and I’ve altered choices because of that valued feedback.

However, some people seem to think they should have more input into those choices. “I wouldn’t have written it that way.” To which I say, “Go write your book. I wasn’t trying to read your mind through a time machine when I wrote mine.”

The Statute of Limitations

I’m not going to give you solid numbers on what or when anyone can use a recognizable device again. There is no number. All I ask is reasonableness.

If This Plague of Days feels too much like The Stand to you, my reply is:

1. Thank you for the compliment! I love The Stand and it’s a big favorite among Stephen King fans. I’m not copying it but I recognize the similar elements, sure. I regret nothing.

2. “Similar elements” does not equal derivative. My characters are unique. It’s a different story in the same genre, that’s all.

3. The Stand was published in 1978. If not now, when am I allowed to write This Plague of Days or any other book that has any commonality with any other book you’ve read? Keep in mind that I’m almost fifty and not as fit as I should be. I can’t wait forever.

About Unconventional Choices

1. My crime novels are written in second person. Recently I read some twit announce that no book written in second person could have literary merit. Ev-er. “Too much you, you, you,” I guess. And yet, first person is all “I, I, I…” Somehow, we manage to soldier on with our lives and no link has yet been found between second person POV and killer tornadoes.

2. Bright Lights, Big City was published in 1984 to great acclaim in second person POV. Another author, (me, for instance) will get permission to use that POV again…when? From the curmudgeons? We’ll never get permission, so I’m not asking.

I need no one’s permission and neither does any writer.

That felt daring and liberating, didn’t it? But really, what’s the point of being in charge of what you publish if you can’t steer the ship where you want to go? Nobody gets into publishing for their health or to be safe. If you want safe, get into an industry that’s too big to fail: guns, drugs, banking, sugar, corn syrup or manufacturing lies for politicians.

The danger

I know this sounds dangerously close to the “I’m not here to make friends,” defense. (That’s what mean people on TV pseudo-reality shows always say. That and, “I’m not a dick, I’m just brutally honest.”)

Not every reader will agree that you should ignore them and simply follow your instincts when you write. They’ll punish you by not buying your next book. But really, is your autonomy and vision for sale for a couple of measly bucks? Is that the whorish vision of yourself you really want to embody? I doubt it. Besides, you’ll flourish when you write what you love. Follow your love and you’ll write more books. Only hacks write what they hate.

I’m not looking for 10,000 true fans by trying to be what they want.

That’s a moving target, and fickle. I’ll be me. Surely, somewhere out there, there are 10,000 people who are enough like me that they’ll dig what I’m doing. Right? Right? Oh, dear gawd! (Shoulda gotten into running guns and drugs for lying politicians!)

Doesn’t matter. I only know my mind. I’ll write for that audience and hope you appreciate my flavor. It’s okay if you don’t, by the way. No one is drafted into my army. I only take volunteers and my people do not clutch pearls or get the vapors easily. We’re here to escape the status quo, take the world and bend it to our will. Or fail. But we’re not here to be pushed around.

If I’m wrong, I’ll be wrong but happyish.

~ With the loss of a treasured friend, I had a tough week last week. It’s not really getting easier. One thing that has provided some solace is the number of people who have wished me peace here and on Facebook and Twitter. In my grief, I wrote. So many readers responded with kindness. I appreciate it so much. Thank you again.

Filed under: author platform, My fiction, publishing, Writers, writing tips, authors, autonomy, books, defiance, derivative, publishing, This Plague of Days, writers, writing

07/18/2014 • 11:44 PM 2

Kindle Unlimited: Connection and Market Correction?

Kindle Unlimited is up and running at Amazon. For about ten bucks a month, readers can read a lot and authors will get paid if 10% of the book is read. Across the writerverse, we are speculating. Is it good news or bad news?

I suspect it’s good news. Here’s why I’m not worried:

1. There are other subscription services and there wasn’t really much outrage about them. Questions, certainly. Usually the question was, “Is this new thing I’ve never heard of legit?” Since it’s Amazon, the question is often, “Why are they out to destroy the world?”

The answer is, they want to own it, just like every other company. Competition and all that. That’s all of us. We’re all selling something, so let’s keep calm and bang a gong.

2. Those other subscription services have failed to usher in The End Times. This is one marketing idea among many. Some of the loudest concerns seem to be raised from a section of the marketplace that generates no new ideas. I’m suspicious they are decrying Amazon’s potential for success because they’ve failed to remain agile and open to new ideas. New ideas are always scary, but being scared and playing a defensive game is no way to score.

3. Amazon often knows what it’s doing. They test and survey ideas and probably didn’t come up with this just last week. They want reader and author participation so they want to make the new service profitable for Amazon and for us. If it doesn’t feel good, too many authors will drop out. A lot of authors left KDP Select’s Clause of Exclusiveness. This will probably bring a bunch back, to test the waters if nothing else.

4. You can limit your participation. It’s just for those titles enrolled in KDP Select so, just like always, any 90-day commitment you may choose today is only 89 days long if you change your mind tomorrow.

5. Anyone who subscribes to this service is a hardcore, enthusiastic reader. Different rules apply to power users.

The parallel to piracy is obvious. Some authors worry about pirates, but there is evidence that pirates are power users. They take a lot, but they also tend to be power buyers. Ultimately, I most want to connect with readers who want to read the next Robert Chazz Chute book. Power readers are more oriented to author brand and less so to particular genres.

To build 10,000 true fans, I need to find those people who say, “I liked the autistic boy versus the apocalypse. But I wonder how that voice shows up in Murders Among Dead Trees or his crime novels?”

6. Subscribers who will go for this deal are a subset of the reading public. It’s not for everybody. Many will stay away because they’re already paying for a gym membership they don’t use. They’ll prefer to buy books one-by-one because they’re already stressed out and guilty about they’re TBR pile.

7. If you’re making money from other platforms, stay diversified. If you’re unknown, this is another avenue to consider to become better known.

If you’ve already got it made, there is an argument that you might make more money if you lived in a plane of existence that doesn’t include Kindle Unlimited. If that’s you, you may need to work your massive email list harder, diversify further, sell direct or use a few dozen other strategies to stay relevant.

However, we have no data on that group yet. The good news is, they’re in a good position to finance adaptation.

8. When Amazon innovates, it makes me more hopeful because it’s more pressure on other platforms to up their game. The market is changing, but once again, it’s Amazon that’s innovating and trying new things to reach readers, not trad publishing or the other sales platforms.

If I were CEO of another sales platform, I wouldn’t be sleeping well. I’d be offering bonuses to my creative teams to be creative. Come up with new tools and plans to boost market share. KU is pressure that may squeeze a diamond out of their competition’s butt.

9. However, I’m not “all in” for Amazon. Some people think that. They don’t know I’m moving more of my books across many platforms and I don’t have anything in KDP Select at the moment.

I am in favor of experimentation.

I’ll have another couple of books ready soon. When they are ready, just as before, they’ll go into KDP Select and therefore into Kindle Unlimited automatically, too. I’ll see how they do and make more decisions from there.

We need more data, but cautious optimism seems reasonable at this point. Let’s try it out, maybe find more readers. Let’s write more, read more and worry less. In the end, it’s all about you, you, you and the readers you have not yet met.

~ Robert Chazz Chute is a suspense novelist who does not tend to be Zen about anything so, in light of today’s post, maybe there really is nothing to worry about in this one, tiny regard. Otherwise, we can be sure the universe is indeed out to get us. And it will.

Filed under: author platform, Publicity & Promotion, self-publishing, Amazon, author platform, authors, book marketing, book sales, book subscriptions, Kindle, Kindle Unlimited, Oyster, Robert Chazz Chute, Scribd, writers, writing books

04/07/2014 • 9:31 PM 6

Writing Process: How to screw it up

1. Talk about it too much without typing. Lose energy that could go on the page. Talking is so much easier than typing. In fact, maybe you should be in radio.

2. Don’t write notes as soon as great ideas, additions and twists occur to you. Better to stay in bed another few minutes than catch the lightning.

3. Don’t outline at all for fear it will screw up your spontaneity. You’re an artiste, man! Let the muse sing! Planning is for wussies and many successful writers.

4. Even if a new and brilliant scene occurs to you, don’t stray from your outline because letting OCD control you is much more important than writing a better book. Readers will understand. Well, not readers plural….

5. Take all opinions from your writing group and try to accommodate everyone. They must know your story better than you do, or you wouldn’t be asking everybody, right?

6. Write it quickly and keep going no matter what, even if it appears you’re headed for a dead end because your track coach told you to run through the pain (that spring you tore your knee up and were on crutches all summer.)

7. Write it slowly because the longer it takes, the better it will be, even if the process and the manuscript become so long and involved you can’t keep the core of the story straight in your head anymore. It’s okay, you’ll live forever so it doesn’t matter when, or if, you ever finish the book.

8. Don’t bother with taking any notes for a character guide or story bible. Who cares if your heroine’s eye colour changes eight times and her name changes four times in the space of two paragraphs? You can hate yourself forever, sure, but you were going to do that anyway, right?

9. Don’t read any books in your genre. You wouldn’t want to risk being influenced by anyone good or be aware of what clichés to avoid. That sounds like a task for nasty reviewers.

10. Don’t defend your writing time. Everyone’s more important than you and your dreams. If you don’t allow everyone to stomp all over you, how will you be the martyr who never published because…well, life is just too darn hard, isn’t it? But you could have been great! You’ll always have that.

BONUS:

Hate everything you write. There’s no time to improve it later in revisions so everything sucks and always will. Well…that’s a timesaver!

Love everything you write. History will realize your genius after death. It’s just the editors in this epoch who have you all wrong.

Filed under: Writers, writing tips, authors, books, outlining, Publish, publishing, Robert Chazz Chute, writers, writing, writing advice, writing process, writing tips, writing traps

03/23/2014 • 8:35 PM 1

Top Ten: Renew your readers’ interest between books

As I finish revisions to the finale of This Plague of Days, I’m entering that crazy time between the writing and the publishing. We all go through it. There’s still editing and proofreading to do and you aren’t done until you’re sick of it and not even then. But I am excited!

Today, I had my first back and forth with Kit Foster, my graphic designer. We talked cover designs. Out of context, my description of what I had in mind was pretty dumb or nigh-impossible, but through the magic of his art, Kit will transform that raw material into something awesome that makes browsers into buyers.

But how do you keep the sales going between books?

Sales always drop off. They call Day 30 after your book launch “The Cliff” because you lose attention from readers as you disappear from the bright, shiny new thing list. Interest can be buoyed and sustained, however. You don’t have to try all the strategies from this list (or any), but I do suggest you try at least one. Experiment and let me know what works for you.

Here are some ideas to extend your influence with all your books.

1. Write more than one book because your next book helps promote the last one. At a book event, authors talk about the next book, but readers talk about the last book.

2. Write more books. The bigger the stable, the more horses you have in the race, cross-promoting each other.

3. Write (slightly) shorter books. Sadly, my next tome (after TPOD) will (again!) be more than 100,000 words. I’m writing huge books. Many will see this as over-delivering and they’ll love it. It can also intimidate those less invested. The main problem is it makes you appear less prolific even if you’re very productive. It’s #2’s horse and stable issue.

I’m not saying you should shortchange anyone, but keep it reasonable. Few reviewers complain about a quick read. If you’ve got that much to say in a single book and you can’t make it shorter, make it a series.

The complete series for This Plague of Days will be over 300,000 words. The first draft took ten months and then I doubled its size in another eight months. Down the line, I’ll put out more books by keeping them down around 60,000 – 70,000 words.

My crime novels took 3 months each, for instance, from concept to completion. That length is what I’ll be aiming for in the future. Feeling more productive and hitting more milestones also feeds my excitement between books and keeps energy high. Less time between books also gives readers less time to forget about you.

4. Write in one genre. If you can dominate one list, you’ll be more effective in focussed marketing efforts and provide consistent branding. (I should have done this, but it’s not how my mind works.)

5. Collaborate. Writing with another author can expand your influence to each other’s audience and, if you work it correctly with the right person, you’ll get more done faster. Some people think writing with a partner is more work for half the money, but actually you have more people helping with the load, increasing productivity. The guys at Self-Publishing Podcast have proved it over and over, so there you go.

6. Cooperate. Soon, a new horror anthology will be released and I’m in it. My bit will be a sampler of Episode 1 of This Plague of Days. In joining forces with other authors, we’ll co-promote and raise each other up.

7. Have more to give away. I serialized the first two seasons of This Plague of Days. In the run up to the launch of Season 3 and the stand alone (This Plague of Days, The Complete Series), I’m using KDP Select to give away episodes as samples. Those giveaways always bump up my sales in between books when I would otherwise be in the doldrums. I’m a big believer in pulse sales to help new readers find me.

8. Diversify. To sell more between books, have more to sell in different media. There’s interest in turning This Plague of Days into a TV series. (It helps that I wrote the story like an HBO or Netflix dramatic series in the first place.) However, I’d love to see it as a graphic novel, too. I want to sell it as an audiobook. Each iteration feeds the potential for another opportunity.

9. Repackage. Converting This Plague of Days from serialized episodes into seasons, and then into one, big book that stands alone? That’s one example of repackaging. It’ll also give a new crew of readers what they wanted since quite a few people seem to misunderstand the cliffhangers and twists of a serial or they hate serials on principle. (I don’t know what that principle is, but I recognize it and I’m listening.)

Taking different books and selling them as one bundle is another way to go. (I’ll be doing this with the Hit Man Series by turning three books into a bundled trilogy with a new and better name for the whole.)

10. Stay in touch with readers between books. I don’t have a large mailing list, but I do connect with a lot of readers on Facebook and through podcasts. I also have a blog dedicated to This Plague of Days.

Recently, when I needed to add more beta readers to my team, I went to Facebook first because I knew I’d find people who are already into what I’m doing. I’ve got three new, enthusiastic volunteers now.

Staying in touch with readers keeps projects alive for authors, too. When I get another tweet or email asking when the next book is coming out, it helps drive me to get to the keyboard as fast as I can to oil the roller coaster. I know my readers and I can’t wait to make them scream.

Filed under: author platform, book marketing, writing tips, Amazon, authors, book giveaways, book launches, book marketing, book publicity, books, collaboration, episodes, free books, giveaways, graphic novels, HBO, horror, How to sell books, KDP Select, Kit Foster, Netflix, publishing, readers, Robert Chazz Chute, self-publishing, selling books, Serialization, serials, television shows, This Plague, This Plague of Days, vampires, writers, writing, zombies

03/16/2014 • 10:34 PM 2

The blog and book promotion tool you’ll love (that’s easy, effective and free)

Here’s one of my Haiku Decks to start off your writing week right.

Haiku Deck is a free presentation tool that uses royalty-free images so you can make a statement with visual impact. Change up your next blog post or make a slick book trailer in minutes, for instance.

Click this link to ThisPlagueOfDays.com to see how I used Haiku Deck to remind readers that my next book is coming soon (and they better buckle up!) It’s actually quite beautiful and even easier and quicker than a YouTube video. The slideshow at the link was my first experiment with Haiku Deck. It took less time to put my trailer for This Plague of Days together than I needed for this short blog post.

There’s nothing wrong with YouTube, Instagram, Vine, and iMovie etc,…. Video can be useful and powerful if used well (and oooh! Moving pictures!) The advantage of Haiku Deck is that it’s free, fast and fun to play with. Consider adding it to your author platform’s arsenal.

Want to sign up and start making your own trailers, presentations, charts and messages?

You’ll find the way to sign up at the end of each Haiku Deck presentation above. It’s easy to do and easy to share on multiple platforms, but if you do have trouble sharing on your non-self-hosted WordPress blog, no problem. Do what I did with the slideshows above. Load and link a screen shot and bam, it’s there.

Pretty cool, huh?

If you need tips on using video more effectively to promote your books or business, I wrote a quick book on marketing with Vine that highlights what you should be aware of to make it work better. Click the cover for Six Seconds below, for that chewy goodness (for the princely sum of just 99 cents!)

~ Okay. We’ve started Monday morning off right. Let’s keep the healthy and happy vibes going. Pardon my excessive happiness today. It’s not characteristic of me, but I’m all ramped up about entering the final stages of publishing my eleventh book. Progress is being made. BAM! Okay, let’s go get ’em!

Filed under: author platform, Publicity & Promotion, publishing, Writers, advertising, authors, blog post, book promotion, books, Business, ebooks, free presentation tool, free presentation tools, free publicity, free tools, Haiku, Haiku Deck, Marketing, presentation tools, publicity, publishing, royalty-free images, self-publishing, Six Seconds, tips for writers, video, video marketing, Vine, YouTube

02/21/2014 • 6:27 PM 1

To all writers: A Call to End Hostilities (and focus on writing)

I should be writing my book and not blogging, so I’ll try to make this brief. This week someone I like very much called for self-publishers to stop pooping on traditional publishers for their choice to be awesome with the Big Five, agents and brick and mortar bookstores. There is a perception by some, possibly fuelled by the release of the Author Earnings Report, that indies hate writers who aren’t indie. Not true of anyone I know, by the way. It’s largely a myth. No one’s mad at traditional authors. What we often object to are contract terms from traditional publishers. Many of us consider Big Five ebook royalties egregious, for instance. Many of the authors trapped within the tight confines of those contracts feel much more grumpy about it and take it personally, so no controversy there.

Hugh Howey is calling for publishers to amend their contracts for ebook royalties that better reflect reality. Not so long ago, a famous agent claimed that ebooks were priced as high as paper books because they cost as much to produce and deliver. The fact that this statement was clearly nonsense didn’t seem to perforate the screen of what Romanian Canadians call “bool-sheet.” However, said agent is no longer an agent so maybe the dizzying cognitive dissonance corrected that person’s career path.

The debates and finger pointing comes in cycles.

I’d hoped the internecine vitriol had died down but it’s back, wearing tap shoes and has gone from acoustic and unplugged to plugged in, amped up and cranked up to eleven. The shite is stirred and the reaction to Hugh’s numbers, by some, is to complain those numbers aren’t accurate. Oddly, admissions to those mathematical vagaries are already in the report, but why discuss the truth of the big picture when you can argue over details that will eventually be revealed as more data pours in.

Amid this fracas, the call went out not to allow the pro-indie rhetoric to get out of hand.

Indie publishing is not, I’m told, a religion. Agreed. Good. As an atheist, I’m allergic. I was also told self-publishing is not a revolution but a disruption. With that, I do respectfully disagree. “Disruption” suggests impermanence to me. After self-publishing, how are you going to keep us down on the farm now that we’ve seen Paris? Contrary to what you may have heard, not all indies are hoping to be picked up by a “real” publisher. Some sure are hoping for that and good luck and bless them, too. (Me? I’d rather get a graphic novel going, or a series with Netflix, HBO or AMC or a movie contract or a video game deal or domination of zee vorld!…but that’s another post.)

Some (many?) traditionally published authors are going indie and others straddle the fence and opt for the hybrid sweet spot. All excellent choices as long as we go in eyes open with informed consent. As I’ve stated many times, this blog is about indie publishing, but I love all writers: aspiring, published, unpublished, indie, hybrid and mutant. The only writers I don’t care for are the ones who talk more than they type.

When I heard the call for indies to behave themselves, I nodded. Frankly, I’m tired of the indie versus trad argument. Having gone through this news cycle several times before in its various incarnations, I’m done. Nothing wrong with saying, “Let’s all play nice.” It’s about the least controversial thing anyone could say, surely!

Then the other shoe dropped through the glass coffee table.

In the very same thread that called for indies to be nice (ahem, to our betters) shots were fired the other way and several commenters took the call for indie authors to mind our manners as license to tell us how much we all suck. I don’t think that’s in the spirit of the peace treaty. I respect your choices. Please do not make assumptions about why I’m an indie author. Please do not generalize about why we’re “all” anything. No one has to justify their life choices to anyone who isn’t a business partner, spouse, federally appointed judge or priest, okay? And maybe not even then. I’m not fighting you, so why are you still fighting?

Repeat after me: We are all individuals! We are all individuals! If you write or read, by all that is unholy and wrapped in bacon, I love you all more than a basket of puppies and kittens slathered in chocolate sauce under a pile of thousand dollar bills.

Go in peace to your pad of paper or laptop or rock and chisel.

Write a book.

Read a book.

Love a book.

Filed under: author platform, publishing, self-publishing, author earnings report, authors, books, Hugh Howey, indie, indie authors, publishing, self-publishing, traditional publishers, writers, your own imprint

01/19/2014 • 11:00 PM 2

It’s time for your Coolest People nominations

One of my podcasts is the Cool People Podcast. I’m making a list and checking it twice. Guests can be naughty or nice, but they have to be cool. I’m looking for your nominations for 2014. What interviews would you like to hear (or would you like to be heard yourself)?

Who’s cool?

I’m interested in speaking with guests about their passions. From director Chris Richardson talking about his latest film to Renee Pawlish talking about the book business, all my guests have strong opinions about the what they do and their place in the world.

I’ve interviewed Wool author Hugh Howey, Dying Days author Armand Rosamilia, scientific and skeptical person Gordon Bonnet, erotica author Eden Baylee, Middle East foreign policy expert Shermin Kruse, graphic artist Kit Foster, funny sci-fi guy Mark Rayner, musician Mosno Al-Moseeki. Jordanna East shared her experiences with writing and publishing and I spoke with bestselling author Jessica McHugh about True Romance, among other things.

LeRon Barton talked about drug culture and Janice Landry spoke about the dramas first responders face (and even took a fun quiz about ’80s music as a bonus, so have a listen and play along.)

Actor Dave Straus told us about his worst audition ever and I talked acting and graphic novels with actor Jay Hash.

What about you?

Know somebody you think should get heard? Got a cool project like a graphic novel or a TV show or a movie in the works? Want to talk science, psychology, how the world works (and how it doesn’t)?

There’s a podcast for that. It’s the Cool People Podcast.

If you’d like to be featured on the Cool People Podcast in 2014, here’s the site. Click on the Be My Guest tab for answers to your questions and use the contact information so you make your nomination. I enjoyed every interview in 2013. I’m looking forward to adding new friends through the Cool People Podcast in 2014.

Who knows? I might be giving you a call on Skype soon and we’ll talk to the world about you. And have a listen at CoolPeoplePodcast.com.

Filed under: podcasts, Armand Rosamilia, authors, books, Chris Richardson, cool people, Cool People Podcast, coolest people, Eden Baylee, Gordon Bonnet, Hugh Howey, interview podcast, interviews, Jessica McHugh, jordanna East, Kit Foster, kitfosterdesign.com, Mark A Rayner, Mark Rayner, Mosno Al-Moseeki, Podcast, politics, Renee Pawlish, Robert Chazz Chute, science, Shermine Kruse, True Romance

12/09/2013 • 10:12 PM 10

Brainstorming better book titles (and what can kill a good one)

1. The tone of the title should match the genre. If your thriller’s title makes potential readers think of young adult romance, keep brainstorming.

2. Non-fiction titles tend to be linear promises to provide solutions to a problem you have identified. Deliver.

My luckless hit man is a funny guy in big trouble.

3. Intriguing is good. Confusing is not. That’s a fine balance. I loved the titles Bigger Than Jesus and Higher Than Jesus. However, it’s pronounced “Hay-soose” and it’s about a funny, hardboiled Cuban hit man. Titles you (and I) have to explain (endlessly!) are not good titles. The cover treatment by Kit Foster of Kit Foster Design saves me from readers who buy my crime novels thinking they are religious books. Also, I do have another solution to this problem. I’ll explore that next year, after a couple more books are written. In the meantime, I remain an idiot for thinking those titles would serve me better than they did.

What? You thought I write these blog posts because I get everything right the first time? Ha! No.

4. When you’re brainstorming, think in terms of keywords. A short, killer, catchy title can be helped a lot by a more explanatory subtitle. Don’t go overboard with keywords, though. If you run out of breath, forget the rest halfway through, or can’t cram the whole title on the cover, rethink. We’ve got to be able to read the title without squinting, so don’t cram it.

5. Generally try to avoid titles that are very long. After catching the title in a wisp of conversation, the potential customer has to remember it all the way back to their computer or the bookstore so they can order it.

6. What’s the central theme, promise or event that’s crucial to your story? Brainstorm titles out of that.

7. Think in terms of brand and series. Can you connect titles in some way? A is for Alibi is already taken, but think about what might fit. I have two new series planned for the end of next year that connect tangentially to existing books.

8. Come up with a bunch of titles and throw out a bunch. Don’t get too attached to a title early on. Some authors feel they need a title before they can begin to write. Your story may change, so just keep that WIP title tentative and to yourself for now.

9. You can take titles from phrases from the Bible or Shakespeare or be completely original. Go for memorable. However, don’t let the absence of a title stop you from beginning to write. It will probably emerge from the manuscript organically. Use a focus group of trusted friends or fellow writers to save you from your worst impulses.

10. Build a brand around your author name, not your title. I don’t want people more excited about my title than they are about me writing another book. That’s why the name “Robert Chazz Chute” is so big on the cover. Make them want to buy the next [insert your name here], not the title. I don’t really like the title, Doctor Sleep, for instance. But it’s Stephen King! Of course I want to read it!

I’m convinced that titles really don’t matter quite as much as we’d like to think.

I can name a lot of titles that shatter these ten well-meant suggestions. It’s like naming a band. Lots of band names sound pretty stupid or obtuse at first, but if the music is any good, people don’t even think about it much. I doubt everyone was enthused about the name The Beatles or Led Zeppelin on their first encounter (before hearing the songs.) I didn’t like the title Fight Club. The book is about so much more than that. However, I got over it quickly.

It’s true for TV shows, too. The first time I heard the name MASH as a little kid, I thought the TV series had something to do with potatoes. The Pink Panther? I didn’t know it was animated, so I pictured an actual pink panther skulking through the jungle. Without seeing it (and hearing its musical theme by Henry Mancini) I had no idea it was destined to become so iconic.

To sell more books, what’s ultimately more important than the title? Your graphic artist.

A good graphic artist can build on an awesome hook. A bad cover can sabotage even your most clever title.

A great title doesn’t matter if no one can see it. Don’t undermine that title you’ve put so much thought into. You need an excellent graphic artist to support your efforts. A great cover maximizes the power of your title and your author name. That’s why I use…wait for the shameless, enthusiastic plug for my Scottish buddy…

Kit Foster of KitFosterDesign.com

Check out his portfolio for powerful images

that pump up all the authors he serves.

By the way, Crack the Indie Author Code 2nd Edition is out in paperback at $9.99. Smaller format, with jokes.

~ I’m Robert Chazz Chute. With my serial, This Plague of Days, I’ve written two bestsellers. However, my catalogue of my inspirational errors in the early going will tell you more about the challenges of being an indie author. Get Crack the Indie Author Code. I don’t scold you and it’s actually pretty funny. The 6 x 9 print version is about ten bucks and Christmas is coming, so get on that or Christmas is cancelled and Santa’s elves will turn into goblins. It’s up to you to save Christmas from rampaging goblins. It’s up to you and you alone. No pressure.