C h a z z W r i t e s . c o m

Write and publish with love and fury.

What to talk about with readers

Sometimes you get to talk about a new cover, but there’s plenty more to talk about when we engage with readers.

It’s a common question: What do I say to readers?

If you’re meeting readers in person at a book signing, your engagement is generally as follows: a friendly hello, an inquiry about what they like to read and your elevator pitch tailored to their preferences. Ask their name and autograph it. Collect email addresses for your newsletter. Sell your paperbacks and/or have a QR code so they can buy ebooks on the spot.

If you have multiple books and a following who specifically came to see you (congrats!), they’ll talk to you about the last book of yours they read as they buy the next.

If you’re signing at a bookstore and the turnout is disappointing, don’t worry about it. Your mission isn’t to sell a few paperbacks and grub pocket change. Your job is to make sure the bookstore employees love and remember you. They’re the ones recommending books to their customers every working day, after all. You’re planting seeds in that case, not necessarily harvesting.

I’m not a great fan of in-person book signings. A few of my friends do marathons of signings and schlep to every festival, comics convention, bookstore and cafe. A buddy of mine is so prolific and peripatetic, he’d show up the opening of an envelope. More power to them. I live in Canada. Everything is far away from everything else. I’d rather stay home and talk to readers from the comfort of my writing bunker.

Before and after: Fresh, on-point covers may translate to increased sales. Consult with fans. They can help you choose covers and titles, too.

Which brings us to how most of us engage with readers: electronically.

We all know we should engage readers through newsletters, preferably not through a gmail account (so your news doesn’t go to spam), preferably keeping the list warm by sending out the mass email at some reasonable frequency so you are not forgotten. There are newsletter builders for most genres and autoresponders help convert casual readers into fans. I’m no newsletter ninja and my attitude about newsletter engagement is poor. I worry too much about bothering anyone too often. Unsubscribes from a small list are a bit depressing. However, I know a newsletter ninja who does it right so why listen to me about newsletters? I recommend Newsletter Ninja 1 & 2 by Tammi L. Labrecque.

Here’s how I love to engage with readers: my FB fan group

I list my books and links in the back of my books, of course. I also invite the die-hard fans to join us in my private fan group, Fans of Robert Chazz Chute. You can spend a month or years working on books, creating worlds in isolation. This group is one of the joys of the writing life and makes it less lonely. If not for them, I’d talk to three people on an average day. Four, if I order coffee.

Be honest, be real

These readers are fans who are mostly like-minded. They tend to share my worldview. I’m left of center, as is some of my fiction, I suppose. I know, I know! We’re told that, as authors, we lose readers if we’re political. Ha! That advice is common but it surely is not as universal as you’ve been told. Ever check out Stephen King’s Twitter feed or Chuck Wendig’s?

This topic is a longer discussion and another post. However, everything is political, especially now. Choosing not to speak up is a political choice, too. The market is fractionated. Everybody picks a side and everyone has their outlet. I was a citizen before I was a writer. I act like it and I’m real about my worries for the future. The climate crisis is real. The pandemic threat is real. Fascism, economic and governmental failures are real. Useful positions when you’re writing dramas about the end of the world, right?

Might I lose some readers? Possibly. I’d likely gain more readers than I’d lose. I don’t think I’d lose many readers who would dig my work so, frankly, I can’t worry about that much. To appeal to everyone, I’d have to say nothing. That’s not me and the writing would suffer. My fiction is richer because it’s informed by dark and stark realities of non-fiction. (Plus jokes. I make a lot of jokes.)

The Fan Group Offer

Members are entered into a raffle and, with their consent, lend their names to characters in my fiction. Nobody turns down the offer. It’s kind of a blast to find a character named after you in a book. I write apocalyptic epics and crime thrillers so even though safety is not guaranteed, people take it as a fun bonus of membership.

Pros and Cons

As discussed in last week’s post, there are problems with Facebook’s policies, post visibility and politics. You’re undoubtedly already familiar with those issues. However, talking with readers within the group is very rewarding for me. People do see my posts within the group, they want to see me succeed and the bond is tight. To me, newsletters often feel like missives to the ether. Within the group, I get replies in the comments, often instantaneously. It’s great to hang out with supportive people who get you and what you do. On some level, I think every writer needs that kind of edge. This is a fun way to make a living. It’s not an easy path.

The group is a club, the only kind I think I’d enjoy. This is not for the casual reader who can take me or leave me. Will it expand my readership? Honestly, not as well as a large newsletter list or a big investment in advertising might. The concrete benefits of the group are mostly indirect. It’s a time investment, not a monetary one and I never miss that time.

The experience is chummy. My editor is in the group. I’m more likely to find beta readers who know my catalogue there (and they can catch if I’m repeating myself). They know my genres. I have up and down days and I’m honest about both. Because of this blog and the podcasts I’ve been on, a lot of people in the group are not only readers, but authors, too. It helps to have friends in the know who you can PM occasionally to ask for a book blurb or get the answer to a question.

How often do I post to the fan group?

Pretty much daily. Sometimes I take a day off on Sundays.

Daily?! WTH do you say to them daily, Rob?!

What to say to readers:

Update them about deals, of course. These two gems are set to free today (Nov. 19/19), for instance. http://author.to/RobertChazzChute

There’s plenty to talk about that is not spammy:

  • Share compelling snippets from your WIP.
  • Consult with them about titles and covers.
  • Share your hopes, dreams and frustrations. The writing life is a dream. Sometimes it’s a nightmare. Tell them the truth.
  • Share their successes. These aren’t just fans. I think of every one of them as trusted friends. If a troll wandered in I’d bounce them immediately but no one has let me down yet.
  • Ask their advice. I’ve got mice in my attic. I vented. Suggestions were made.
  • Pictures. I shared holiday pix of my trip to Chicago and growled about the Christmas tree my son put up way too early.
  • Sometimes the post is a music video I like or a book recommendation.
  • I congratulate readers on completing another orbit around the sun. I’m glad for every birthday. Readers are precious. I want them to live.
  • I share blog posts, especially this one since it’s all about the sweet, sappy love.
  • Tell jokes and stories. More than once I’ve shared amusing anecdotes about territorial disputes with other folks at my coffee office. It’s war!
  • We talk a bit about the news but that’s more for the main news feed. I mean, sure, as noted above, I’m politically aware. However, I don’t hit anyone over the head with minute-to-minute coverage of the impeachment hearings. That’s already ubiquitous.
  • Never miss an opportunity to be kind, helpful and grateful.

If this sounds like a diary, you’re not wrong

Don’t just talk like an author, stiff and selling. Talk like a human. Despite who I am, I can provide a reasonable facsimile of human interaction. Maybe not normal human interaction, but they can get that shit anywhere, right? Entertain yourself and you’ll inevitably entertain someone else while you’re at it.

It’s okay to be random. I recently switched to a whole foods, plant-based diet (nutritarian, specifically.) I’m losing weight and feeling great. I’ve shared recipes, cooking successes and failures alike. We’ve laughed about the pumpkin pie that was supposed to be the best in the world. It sure wasn’t. Why should anyone care? They care because it’s honest and relatable. Ironic that the same is true of the lies you tell within the covers of a novel, isn’t it? Honest and relatable lies make compelling stories.

This is not a marketing chore. Have fun with it. I love the writing life and my people allow me to enjoy it every day, not just when I hit publish or read a happy review.

~ I’m Robert Chazz Chute. I write apocalyptic epics and killer crime thrillers. Subscribe to my teeny newsletter at AllThatChazz.com. Apparently, I won’t bother you with it often enough.

Filed under: book marketing, , , , , , , , , , , , ,

Marketing Experiments, Promotional Pricing and Free Books

Written Word Media came up with a survey that found optimum pricing to boost author income in fiction ranges from 99¢ to $4.99. Not surprisingly, the more books you write the more you are likely to make. There’s a ton of useful info in their report. Here’s the link.

Here’s how I’m applying that information to my situation (and more)


I’ve been running a lot of experiments with my book marketing this fall. (For instance, after watching the Game Changers movie, I’ve gone vegan.) But you want to hear about my book marketing experiments, not what I’m eating.

From running a ton of Amazon ads to Bookbub ads and featured deals, it’s been a tough go to get visibility and traction. If I hadn’t been publishing since 2011, I’d be in more trouble. You want the what, not the how. Rather than get into the weeds of how I arrived at my conclusions, I’m going to skip to the end and tell you what I’m going to do moving forward based on my experiments.

Here’s the no-bullshit skinny:

  1. I’m no longer interested in running Facebook ads for a variety of reasons. More than the expense, the ethics of a company so willing to subvert democracy by publishing lies and advocating racist news outlets means I’ve got to be out of it. So Ex Parte Press doesn’t commit suicide, I will continue to use it as a free service so I can connect with readers in my FB fan group. That’s the best I can do right now.
  2. Paying for Bookbub ads to go at the bottom of their newsletters? That’s out, too. I tried to make it work. The budget got spent too fast and it did not pay off.
  3. In the past month, I’ve had two Bookbub featured deals. The first was somewhat successful. The second was a disaster. I ignored applying for BB featured deals for their newsletters for too long. Despite the uneven results, I love Bookbub! They’ve been the most reliable book promotion service. However, after getting knocked in the dirt yesterday, my enthusiasm is somewhat deflated.

    The trouble was that they didn’t allow me to promote to the American market in those adverts. For thrillers set in Michigan and New York, that would have been great. I will continue to apply for Bookbub promotions but I’m more willing to say no to a promotion that doesn’t match well with my best market. I make 65% of my income from Amazon.com. Amazon India is just not a factor for me.
  4. By the close of the year, I will have written and published five books in 2019. I’ve written down my plans for 2020 and the pace is going to be about the same. That is my pace. If I write faster, the quality of the reader experience may degrade. No disrespect to anyone who writes faster or slower. That’s just me. However, four of the five books I have planned will be more carefully aimed at a niche market. One of the books is more literary rather than genre so I might shop that to publishers.
  5. I intend to take one series “wide” beyond Amazon’s ecosystem in 2020.
  6. I’m trying to get new covers for my most popular series. Nothing wrong with the covers, necessarily. Just needs a fresh face after being on the market for several years.
  7. I will continue to work with the Amazon ad platform because I can control the budgets better. Unlike Facebook ads, for instance, Amazon ads don’t blow through their budgets as quickly and I feel more in control of the variables. Still, it takes a lot of monitoring and tinkering. I don’t love it but it’s necessary. (Beware of any set-it-and-forget-it marketing schemes.)
  8. No Instagram ads. Tried it. That dog won’t hunt for me. Love the platform but also don’t want to give any money to Zuckerberg.
  9. I’ve become a big fan of BookBrush. For $8 a month, you can make beautiful images for marketing, blogs, posts, etc. I also like cheap image editing services like Crello and Canva. Picmonkey is also useful for a small fee.
  10. I used to appear on several podcasts quite often. I’d like to do more of that again. Remember Author Strong and the Self-publishing Roundtable? Damn, those were fun. A recent study says podcasts help move the needle, too.
  11. That’s a lot of what’s out. What’s else is in, Rob? Give it to me faster!
    (A) Continuing to connect with my readers personally through my Facebook fan group. I post there daily. They get me. I love them. It’s personal and real and real fun.

    (B) I’ll be using free promotions for first in series more often. I’d abandoned that for a long while and focused all my energy on writing. I have to allot a couple of hours a day to tinker with ads, blurb copy, blog posts etc. I write for three or four hours a day. Then I hit the wall and have to sit back and think a bit.
    (C) Focus. I’m tracking time better. I write full-time and work with a great editor (strawnediting.com). That helps me get those five books a year out there. Conscious time management makes me more productive.

    I have a big backlist and a lot of work to do to promote that catalog. However, completing one project at a time would be better. I occasionally do book doctor work, for instance. When I’m doing that for another author, I don’t do any work on my own books.
    (D) Audiobooks. We’ve completed the sound booth in my basement AKA the Blanket Fort. I’m taking an excellent audiobook narration and production course from Udemy.com. Audiobook recording and editing take a lot of time but that’s where the market is going. I hope to have two audiobooks on the market by this time next year.
    (E) Community knowledge and support: The 20Booksto50K Facebook group is a great resource for authors. My resolution is to check in there once a day to see what’s up and what’s new. I don’t post there but I lurk quite enthusiastically.
    (F) Ordinarily, I would be doing NaNoWriMo but that doesn’t fit my schedule this year. I have to come up with a series bible for Item G below and I’ll be editing my new dystopian thriller. That pushes out writing new stuff in November. However, if you’re looking for support and community while you write, sign up for NaNoWriMo now.
    (G) Starting in December, I’ll be writing two books with my buddy Armand Rosamilia. Team writing is a little like tennis. We lob chapters back and forth so writing two books will be more like writing one in terms of word count. If you want to write more, cooperate and coordinate for greater gains, consider teaming up with a co-author.
    (G) According to Written Word Media: Promo sites are the most effective marketing channel. I will be focusing on a few lower-cost sites and sites that are specific to my chosen genres. There is Bookbub, but there are lots of other services, as well. I like Freebooksy and Bargain Booksy, for instance.

Please note: These are my conclusions based on my experiments over the last few months. Your mileage may vary. Educate yourself and experiment to find what works for you. There are no guarantees in this business. Sometimes book sales will take off and we aren’t even sure why. Good books can fall by the wayside and that’s an irritating mystery, too. Only one thing remains constant: Someone helpful and condescending who doesn’t know all your variables will come up with plenty of ideas about why you messed up. (Sorry. Still wincing from yesterday’s failed experiment.)

Okay, deep breath.

What else you got for me, Rob?

More? You want more? How about this:
Two free thrillers and a fan-priced thriller. This is your universal Amazon link to pick them up, binge and love.

Also, here are my latest posts from my author site, AllThatChazz.com.

Eight Things You Didn’t Know

Why The Night Man?

Titles, Arcs and ARCs

Sign up for my newsletter while you’re visiting AllThatChazz.com.

And here’s that universal link to my Amazon pages again because, hey, bills to pay and lettuce to buy. Thanks!

Filed under: book marketing, , , , , , , , , , , , , ,

Selling Books: Strategy Versus Tactics

Today we’re talking long-term versus short-term, investments is your author career versus the expenses along the way. It’s going to be honest and some of it is going to be painful. Strategy versus tactics, here we go:

But first, FYI, I’m running a promotion for the first book in my apocalypse trilogy, This Plague of Days. Pop over to AllThatChazz.com to grab your copy for just 99¢! The sale ends September 2.

I wrote This Plague of Days over several years. Though I’ve written many books since, my greatest earning power is in the backlist, possibly because I wrote TPOD when it was much easier to get reviews. (Separate issue for another time.) Though TPOD is my biggest seller, even successful books need a boost and a refresh. (Google the art of The Stand, for instance. It’s interesting how the cover art changed over the years.) TPOD will be getting a fresh face with new covers in the near future. In the meantime, I got a Bookbub. Let’s talk a little about selling books, short-term and long-term.

On the advice of several trusted author friends, I have moved away from giving books for free as a promotional device. If someone can afford to read on a phone or an e-reader, they can afford 99¢. I’ve heard rumblings that free isn’t as effective as it used to be. Selling at 99¢ is not a profit strategy, either. My first aim is to entertain, delight and absorb readers into my Mindscape until we are all one big ball of braingasms. Before the Well, Actually Guy shows up, yes, we have to write great books. That’s first and foremost. Okay, Well, Actually Guy? Now sit down.

To afford to continue to do my thing, my goal is to gain visibility, traction, and read-throughs for the rest of the TPOD series and the rest of my list. I have to find readers who value my work enough to support the enterprise. That tiny barrier to entry into my worlds (99¢!) might deter free seekers but readers who only buy when art is free have other options. I’d direct those readers to their local library or to the many free books that are offered daily in various promotions elsewhere.

Stacking promotions on various platforms, staggered instead of hitting all on one day, can help a book’s rank and visibility. Here’s what I’m doing to let people know they’ve got a binge read waiting for them for a very low price.

Marketing Tactics

1. The Bookbub hits on September 1 so that’s the biggest deal for me. For a long time, I have ignored Bookbub. I got several Bookbub deals years ago but let it go when it became obvious how hard it is to get a submission accepted. That was wrong of me. It doesn’t take long to submit a book and, though it’s difficult to get in, it’s not outside the realm of possibility so why not at least try? I tried, it worked. I should always have something submitted to Bookbub until such time as they prove a useless expense.

2. Facebook ads running for three days. I’m not a fan of FB ads but, using Bookbrush, I came up with something that looked good. I’m keeping the budget on the FB foray tight because I don’t trust it. I’ve read and listened to the experts on FB ads. They make it sound like it’s a full-time job to get it just right before it goes to shit again. The most successful authors who use FB ads seem to have very deep pockets. We can optimize all our variables to appeal to readers but that doesn’t matter much if we’re outbid every time.

However, big mindset shift: Expensive is bad. Expenses are to be expected. Thinking of expenses in terms of investments is best. Look for the payoff and cut what’s not working.

3. I’m also running a paid Bookbub ad for three days. (That’s different from the featured deal. I’m talking about the ad you bid for that, if successful, appears at the bottom of BB newsletters to curated audiences. BB says that helps to optimize featured deal promotions. We’ll see. I don’t have a great track record of making these sorts of ads work for me but they may be more effective in coordination with the featured deal.

4. This promo came together last minute. If I’d had more time, I would have hoped for an Ereader News Today promo for the day before the Bookbub. It’s set for September 2, instead. Still better than pouring all resources into a one day sale. No one knows Amazon’s algorithms for sure but to achieve higher ranking and stickiness, stacking helps.

5. Many Facebook groups are hostile to author promotion and I respect that. Fortunately, there are relevant Facebook groups that do welcome an author letting them know about a book deal. I’ll do that.

6. I’ve already told my readers on my Facebook fan page. Next stop: my newsletter. I don’t have a big newsletter list. I encourage you to join us at AllThatChazz.com. (The pop-up will soon pop-up when you go there.) I won’t bother you often and only when I have something new to say.

7. I’ve boosted the budget on my AMS ads temporarily. Once again, the goal is visibility and finding more and new readers who will pick up what I’m putting down. Whale readers, superfans, normal fans, casual readers: All are welcome. It’s not about immediate profit. I won’t make immediate profit on a book priced at 99 cents. As soon as this promotion is over, I’ll tally my investment in advertising and weep a little. I will lose money on this tactic in the short-term. It’s a loss leader, as in, I’m leading the way in losses. Yech. However, I’m hoping the readers will come through and pay for more tickets on my Crazy Train. This Plague of Days is one trilogy. I have several other offerings in the same genre: AFTER Life, Robot Planet, and the Dimension War Series.

Note: I also write killer crime thrillers. I don’t expect many crossover readers from the apocalyptic genre. That’s not part of the calculation. If you’re an author who writes in multiple genres, it’s more fun but it’s a tougher go. If I could go back to 2011 and do it all again, I would have probably done the same thing again, anyway. Writing in two genres I love is how my mind works. If your mind doesn’t work that way and you’re just starting out now, I’d recommend either cranking up a pen name to separate and solidify your market brand or simply pick a lane.

Other Caveats

Free may not be as effective as it used to be. Some say Bookbub isn’t as effective as it once was, either. AMS ads are often a quagmire. Some of my experimentations with AMS ads have been somewhat successful and plenty have been low-grade disasters. Worse disaster happen at sea, so let’s not panic. My most successful AMS ad tests have been achieved by concentrating on selling the paperbacks. Higher price point = lower ACos. Yep, some people still love paperbacks, may Thor bless them.

Marketing Strategy

Giving a series fresh covers that are on point and impact sales is a great thing to do as books age. I think too many authors ignore the gold in their backlist. It’s always fun to run off to the coffee shop to write a new book. I had plans for other releases this fall but I got a novel stuck in my head and had to write it immediately. The new shiny thing is always more fun to chase. However, as I write for a living and try to make it all work, it’s not easy juggling business versus art. Sadly, some books fail to launch and trip right out of the gate. Reviews are harder to get. Many would-be guru authors talk about how we have to art harder and be brainful instead of brainless. Few talk about their failures. We all have them. This biz is not for the weak of mind but we’re also going to need big spirits to keep going.

When the going gets tough, make time to go outside, smell the fresh air and chuck rocks at your enemies. Or scream into a pillow.

Then get back to the question: “What am I going to do next? How can I think bigger to do better?”

Thinking Bigger

As I stood in line at the grocery store with my daughter, I complained that book sales were flattening out. The stats about the number of people who read are grim. This is still the best time to be a writer overall but with fewer readers, new tactics aren’t enough. Strategies have to change.

“So what are you going to do?” my daughter asked.

My reflex answer has always been, “Write more books, see what sticks.” I’m proud of my books. They’re packed with wit, action and surprises. I work with a sharp-eyed editor who helps to bring out my best. That should be good enough but it isn’t. It used to be good enough but the market is pay-to -play now. Excellence in one facet is not enough. Writing great books alone won’t keep me going as a full-time writer. (And, at 54, who’s going to hire me for much? I’ve got to make this work!)

To be seen, like every other business, we must invest in advertising, engage with readers where appropriate and spur word of mouth. There are plenty of book marketing strategies and tactics to try. I’m working on a new angle in the run-up to Christmas but that’s just a tactic. It’s not a game changer. I need a new strategy and a far better answer to my daughter’s question.

“So what are you going to do?” my daughter asked.

Audiobooks. Some of you are yawning. This is not new to many authors. It will be new to me. It’s long past time I jumped into audiobook production but there were reasons I didn’t until now. (Good reasons? Debatable, but here we are.)

First, I complained ACX wasn’t available to Canadians. Without ACX, I didn’t see a way for me to enter the audiobook market. (This was before Findaway Voices.) When ACX finally became available in Canada, the costs were too prohibitive for my budget. Then, quite recently, I did some more research and saw my way in. I read articles from authors who took the DIY approach. We don’t need a fancy recording studio worthy of Quincy Jones to create audiobooks. I’m in the midst of turning a basement room into a sound booth and I’m doing it cheaply.

This promotion for This Plague of Days, Season One is a short-term marketing tactic which I hope will gain lifetime readers. Audiobooks production is a long-term strategy that opens up new possibilities. Fewer people are reading but they are listening to books while they’re on the treadmill, commuting or doing the dishes. That’s where the puck is going and that’s where I’ll be.

I’ve produced four podcasts and guested on many more so I was already halfway to adding an audiobook branch to Ex Parte Press. I thought I couldn’t afford the investment or do it right on my own. I had to think different and think bigger.

I had to be a little braver, too.

Please visit my author website, AllThatChazz.com, to pick up your copy of This Plague of Days for only 99¢. The sale ends September 2, 2019. Enjoy! Thanks!

Filed under: audiobooks, publishing, , , , , , , , , , , ,

The Book Biz is Busy

Many writers have faced the problem I’m up against. I don’t write in only one genre and it’s been a while since I did something new for the Hit Man Series. How can I breathe new life into the series and get that readership back? How do I find new readers? When you don’t publish in a single genre for a while, it’s too easy to become forgotten. Whatever happened to what’s-his-name?

Here’s the part of my strategy built around publishing new books. (There’s more to it, but this was a good start, I think.)

CORRECTED LEGS HITMAN AD

This week I released three books. I hadn’t worked on Hit Man for years. I was too busy writing other books. When readers think of me (if they do), it’s probably for This Plague of Days or another of my apocalyptic epics. Noir fun is also my jam and I missed playing in the Hit Man sandbox. So, here’s my strategy to get more eyes on my prize:


Step 1. Write a new novel in the Hit Man Series that can be read as a standalone.

 


Resurrection, A Hit Man Thriller, loops back to the beginning of the series with Jesus Diaz’s ex-girlfriend, Lily Vasquez. The events of books two and three have happened and Lily is still alive. Maybe not for much longer, though. She’s being chased by the mob. Too bad for them, she’s scary deadly. However, when you’re going up against an army of bad guys, it helps to have Jesus on your side. He’ll do anything to protect her. She’ll do anything to stay alive and free.

Fun stuff, right? Here’s the killer cover:

Ressurection 1

 

Step 2: A Bulk Binge

I do a lot of research for my science fiction novels. However, crime thrillers come much easier (as a result of my terrible childhood). I enjoy writing tales of vengeance, violence, and redemption. I don’t do police procedurals because, frankly, bad versus evil interests me much more than good versus evil. I share Jesus Diaz’s dark sense of humor so the writing and revising fly along at supersonic speed.

That’s grand, but how could I get readers back into the flow of a series I haven’t boosted with a new book after so long? A rerelease. The box set is Bigger Than Jesus, Higher Than Jesus, and Hollywood Jesus set at 99 cents for a limited time.

I also added a healthy dose of a sneak peek of Resurrection at the back. Besides providing the usual links to all my books, I put in a page dedicated just to my crime fiction, complete with descriptions. These are crime thriller readers so I put special emphasis on Brooklyn in the Mean Time, The Night Man and my new anthology (below).

The Divine Assassins Playbook 3D (Large)

Value added

Not everybody loves reading huge box sets on an e-reader. I put The Divine Assassin’s Playbook together as a paperback that will remain up forever. This omnibus is three books plus the sneak peek of Resurrection. That’s 495 pages of violence, adventure, and jokes for $24.99. Pretty damn good deal for many hours of entertainment, right? I’ve got my eye on another author’s book I plan to read this summer but it’s just one book for $40. My work is very competitively priced.

Step 3. Sometime Soon, Somewhere Close

CORR Sometime Soon, Somewhere Close

Short story collections generally don’t sell as well as novels and series, sure. However, the form is not dead. I can knock out great short stories pretty quickly. (Must be my time as a journalist working the crime beat added to that terrible childhood I mentioned.) The tales are clever, gritty and witty. I love action, banter, and comeuppance. Sometime Soon, Somewhere Close delivers on all that and it was a gas to write.

For this single-author anthology, I wrote seven stories, sent it off to me editor and published the ebook at 99 cents. This one will stay at 99 cents. The paperback, priced friendly at $6.99 and weighing in at 92 pages is a great page-turner that could be devoured in one (long) sitting. It’s a fast read, not a skimpy one.

I love the stories in Sometime Soon, Somewhere Close, especially the one set in a coastal village not far from where I grew up. Nova Scotian witticisms share a lot of connective tissue with the Irish sense of humor and the Irish sense of being put-upon. (Despite my French name, I’m Irish all the way back on me mudder’s side.)

At these prices, I’m obviously not out to make a killing (no pun particularly intended). The point is to entertain first, and then possibly find new readers who haven’t heard of me in this genre. I provide links to all my books, of course, so they can continue feeding their new addiction. However, since it’s aimed at readers of crime fiction, I give them a page of book links devoted to the genre (complete with a little description to whet the appetite.

That’s what I’ve been up to lately. The book biz keeps my days and nights full but I’ve never had this much fun being this busy.


For more, here are the latest links to articles from my author blog, AllThatChazz.com. (Hey, pick up some books!)

This Deal’s for You

Bang! Pow! Resurrected!

Punch, punch, jab, jab, hook

Overwork, Suffering and Canada

 

 

 

 

Filed under: publishing, , , , , , , , ,

Back from the brink, here’s the latest

I’ve been out of commission for quite some time. In March, I had the flu. That was followed by a nasty bout of pneumonia. I felt terrible and my energy was gone. I’m only just beginning to feel better now and starting to work on getting my stamina back.

Amid Mortal Words - High ResolutionWith the help of my excellent editor (Gari Strawn of strawnediting.com) and my beta reader (thanks, Russ!) I managed to get my latest book published only a couple of weeks behind schedule.

Amid Mortal Words is a sci-fi action thriller that asks the question, if you could eliminate all the people who make the world worse, would you? How much collateral damage would be okay with you? Throw in a mysterious stranger on a train, one deadly book and a trip to NORAD’s missile command and you’ve got a binge read waiting for you.

At the beginning of 2019, I had not planned on writing this Amid Mortal Words. I published The Night Man and expected

THE NIGHT MAN COVERto spend the rest of the year revising several books that had been patiently waiting for me to get to them. Revising and publishing were what this year was supposed to be about. However, the plot to Amid Mortal Words kept waking me up at four in the morning. I’ve never had a book so insistent on being written. Getting it out of my head and on the page was the only way to get some sleep. Now that it’s done, I’m working on Amazon ads, revisions and getting back to a normal life. I’m so glad I write full-time now. I don’t know how I could have accommodated this much illness if I had a regular job.

I’m getting back to blogging, as well. Check out four of my latest posts on my author site at AllThatChazz.com:

  1. My Top 10 List of Books. These are my all-time favorites from back in the day.
  2. Story Tensions. These are the underlying themes of 15 of my books (#14 is the exception.
  3. What I’ve Learned (and something I haven’t). Decades of mistakes summed up in one short post.
  4. The War is Here. Where do ideas for my fiction come from? From the chaos we’re living in now.

Wherever you are and whatever you do, I hope you’re healthy or at least that your self-care is pointing you in the right direction. Better health, fun writing and grinding, sanding and polishing revisions are what I’m working on.

~ I’m Robert Chazz Chute. Best known for This Plague of Days, I write killer crime thrillers and epic apocalyptic adventures. Find links to all my horror, science fiction and suspense at AllThatChazz.com.

 

Filed under: blogs & blogging, Books, , , , , ,

Facebook Live and All That Chazz Updates

I blog regularly over at my author site AllThatChazz.com.

Here’s the latest:

Were Old SF Movies Better?

I list some old school science fiction you need to see if you haven’t already.

Review: Can’t Hurt Me

New self-published author David Goggins was offered a big book deal. Instead of going with trad publishing, he consulted Tucker Max and put out a book that’s wildly successful. I had some mixed feeling about some of the book (as you’ll read in my review) but overall? I got some important ideas out of it and it is a compelling read. 4 stars.

Facebook Live Announcement

Wednesday night, Jan. 30, I’m hitting up Facebook Live at 8 p.m. EST. See you tonight!

I just got over a major medical scare. It turned out to be nothing to worry about and all’s well. Still, I have some tidbits to share that are both funny and interesting. It’s an Ask Me Anything Night, too, so if you have a question, let me know on the live feed.

Here’s my Facebook link.

Jump into the chat to let me know you’re there and where you’re coming from in this great frozen world. Talk soon!

~ Robert Chazz Chute writes suspenseful books about the apocalypse, killer crime thrillers and science fiction. Check out all his books at AllThatChazz.com.

Filed under: publishing, Science Fiction, , , , , , ,

Your Useful Saturday Updates

all empires fall cover #2

All Empires Fall: New Cover Reveal

I changed the cover on this SF anthology. This post tells why.

I love this collection. You will, too. You can get it for free on Amazon tomorrow (Sunday, January 20.)

BookBub Release Announcement

Are your books listed on BookBub? When you gain followers there, BB can help you gain traction and awareness. Also, this service doesn’t cost authors a thing.

After I released The Night Man recently, BookBub contacted me with this reminder:

THE-NIGHT-MAN-COVER.jpg

 

“Ask other authors to recommend your new release on BookBub! Their recommendations will reach all their US BookBub followers, increasing your visibility and helping you reach new fans.”

Claim your BookBub author profile here.

Feel free to recommend The Night Man to your BB followers! Thanks!

 

Do You Feel Trapped Sometimes?

Times are tough but escapist fiction can still reflect reality. Many of us feel trapped financially and that’s the case with my characters in The Night Man. Medical bankruptcy is the trigger that gets all the other triggers pulled in the story.

~ I’m Robert Chazz Chute, a suspense writer. If you want to inject some fuel in my fiction engine, pop over to my author site, AllThatChazz.com.

Filed under: All That Chazz, Books, publishing, , , , , , , , , , , ,

Finding a Great Book Cover

 

Please note: I posted this article this week on the 20Booksto50K Facebook group.

One night I was browsing designer websites quite aimlessly and checking out pre-made covers. One cover jumped off the page at me. The trouble was, I didn’t have a novel for that cover. The solution was to write a new thriller to the design. I had never done that before. It worked out. I just hit publish last night. Great cover and very inexpensive. (I think the thriller lives up to the cover so I’m very pleased.)

But the story doesn’t end there. One night soon after I was cruising covers on a different designer’s site. I spotted another cover that was based on the same image but it was cut and manipulated in such a way that (a) looked very cool, and (b) meant I had to purchase it for the sequel! It looks planned out but it was entirely serendipitous.

Suggestions:

1. I would not have tried writing to a cover for my first or second novel but I am more confident now. My first novel was many books ago now.
2. I used to work for a great designer and respect the art. Chances of getting what you need are still best with custom design. Not all pre-mades are gems that match your words. Don’t settle. If you did settle and you know it, commit to getting new covers in the near future.
3. Got an artist with a style you dig? Consider the pre-mades of your favorite designers.
4. Give new, unknown designers a chance, too. (I found that second cover on a site that was nowhere near the front of the google search.)
5. Getting a pre-made cover is a great option for tight budgets and authors in a hurry (though it is best not to be in a hurry.)
6. If a cover jumps off the screen and smacks you in the brain, that is a solid cover. If you are iffy about a cover, it probably isn’t awesome enough. In this case, first reactions are strong indicators. I looked at hundreds of covers before I spotted the one that demanded I write 85,000 words and commit months to it.
7. The bonus is pre-mades can be bought with confidence because you know exactly what you are getting.

Hope this helped somebody. 

ADDENDUM:

For some authors, there might be a bit of a stigma around pre-made cover offerings. They might believe that they are only seeing covers that other authors commissioned and rejected. I don’t think that is necessarily true. In my experience, much of the art you will find among pre-mades was designed by artists who enjoy creating without worrying about any particular author’s specs and proclivities. Cover designers often create for the joy of it, to experiment, to add their portfolio and to add a side gig to supplement their custom work. Let an artist off the leash and they’re free to do something great.

When I worked as a VA for a designer I noticed authors of long experience tend to trust their cover artists more. There was less back and forth with the veterans about minutiae. People betting hard on one book (their first) were often far more exacting with their requests and that was not always to their benefit. I’m a firm believer in trusting my designer to know their stuff rather than majoring in my minor. It took me a long time to figure out what makes a great cover but book cover designers are out there doing their thing every day.

~ For more articles and links to all my books, check out my author website, AllThatChazz.com.

 

Filed under: podcasts, publishing, , , , ,

Friendly Friday Updates: What you need to know

THE NIGHT MAN COVER

I just hit ignition on my new killer thriller set in Lake Orion, Michigan.
Come for the action and plot twists, stay for the jokes.

When Earnest “Easy” Jack returns home after a long absence all he wants to do is train dogs and be left alone. Times are tough living on the shady side of small-town America. Between a billionaire’s bomb plot, dirty cops and a high school sweetheart in distress, Easy has a lot of hard problems to solve. This is going to be fun.

I’m blogging regularly on my author site, AllThatChazz.com. Here’s the latest on what you need to know for Friendly Friday. Click the links in the headers to check out my thoughts on thus and so. 🙂

This is Marketing: A Review

Marketing guru Seth Godin wrote a great book could help you figure out how to build your business. You may even love negative reviewers more in the end but this book’s significance goes way beyond marketing. Godin articulates a different way to see the world and how it works.

2019 Writing & Publishing Goals: Specifics

This is a very ambitious to-do list. I’m very aware I might not be able to complete all these goals. However, I get 3/4 of this accomplished in the next 11 months, I think my future and legacy of my writing career will be secure. (I can’t go back to the day job so it’s TO THE MOON OR BUST!)

Big goals = a big push.

Writing with Cultural Sensitivity

No matter how evenhanded I try to be, this post will surely piss off somebody. That’s never my intent. See what you think.

Starting in February, I’m going to be a regular contributor to the Mando Method Podcast!

My friend Armand Rosamilia has invited me to do a ten-minute segment on the Mando Method. With each episode on the Project Entertainment Network (available wherever you eat your podcasts), Armand and Chuck Buda deliver wise and sassy advice on building a writing and publishing career. I’ll be sending in my take on those topics so Armand and Chuck can debate, disagree, break balls and stab me in the back. Oh, and maybe occasionally agree with me. This should be fun. I’ve already got a psychotherapist on retainer.

Scheduling Facebook Live Events

I haven’t been able to do Facebook Live events due to illness. However, I’ll crank up the camera next Wednesday night, 8 p.m. EST. Friend me on Facebook to join us. Here’s the link to my Facebook profile.

I am always on the hunt for Super Readers.

If you read more than a few books a year, please do subscribe to my newsletter at AllThatChazz.com. Subscribers get a heads up about upcoming deals and freebies.


Already a fan of my fiction? Want to join the Inner Sanctum?

Here’s the link to the Fans of Robert Chazz Chute page. That’s where I share works in progress and talk with friends about writing fiction (with some assorted goofiness.) The goal is fun and fun interaction with readers. I post there daily and you could name a character in a future book.

Hit this link to teleport to all my books, if’n y’all get the fiction itch.

Filed under: Friendly Friday Updates, publishing, , , , , , , , , , , , , , ,

Forget 2018. Write more books in 2019.

THE NIGHT MAN COVER

(This is the cover for my next thriller. It’s coming out next week. Excited yet? Me, too! And now, on with the show.)

As the last hour of 2018 winds down, here are my offerings to writers to start off 2019 right:

  • Resolutions are forgotten. Work on habits instead.
  • Pop quiz, hotshot: If you have a plot problem and you aren’t coming up with answers, you’re asking the wrong questions. (This principle applies to lots of things.)
  • Plan. Plan for the plan to go awry. Have a plan B. Shoot the hostage.
  • Do not compare your progress to others. That way madness lies.
  • Listen to your editors and trusted beta readers. Don’t pay too much attention to reviewers and don’t write by committee. You don’t know those people. I just read a review that made me think, “It’s called character development. I have no regrets.” And I don’t. Movin’ on.
  • Go get some exercise. It’s good for your brain and writing is hell on the body.
  • Dump what’s not working. “Never quit,” is a well-meaning but brainless strategy.
  • Don’t expect everyone to love everything you do. I gave up sending my books to my Dad. I’m not his taste and I don’t dig his library, either. That’s okay.
  • Don’t check your reviews so much. We need them but I’m weaning myself off checking them obsessively. Every time I feel the urge I slap myself hard. Some teeth are getting loose but I shall persevere.
  • Don’t check your ads too quickly, either. The data you see isn’t actionable immediately. Give it a bit of time. Go write some more.
  • Working with a solid graphic designer is great. Check out their pre-mades. You may find treasures there. I sure have.
  • When you find a good editor, stick with them and consult them if they’re open to that kind of contact. I’ve never met my editor in person but we’re friends.
  • Get more sleep and pay attention to the ideas that hit you as you wake up. Those are often the best of the day.
  • Pay attention to your energy patterns. I write best if I write early. If I write late, my brain is overstimulated and I get insomnia which messes with tomorrow’s writing.
  • Listen to these podcasts: The Book Marketing Show with Dave Chesson, the Novel Marketing Podcast, the Sci-fi & Fantasy Marketing Podcast and The Prolific Writer.
  • Write often, not necessarily daily. Everybody’s got varied commitments and their own speed.
  • Start a mailing list ten years ago. Or today, if you must.
  • Don’t doubt someone’s quality because they appear to write faster than you. Or slower. Just give it up Judge Judy and cut the string Chatty Cathy.
  • Do write quickly enough that you keep the whole book in your head, just like the reader will.
  • Research before or after. Don’t slow down to research during the writing session. Put in XXX, figure it out later and fill it in later.
  • Writing sprints will probably make you write faster. If you can’t stand the competition, beat the clock and use the Pomodoro technique. (Pomodoro apps are everywhere. Really, Check under your couch cushions and behind the stove.)
  • Get Grammarly or ProWritingAid. Don’t depend on them exclusively but proofing software will save you and your editor time.
  • Consider using Vellum to format if you can. Otherwise, outsource. (I’m not so keen on Scrivener for formatting anymore.)
  • Longer isn’t necessarily better. Avoid the saggy middle and tighten. No one but that one pedantic reviewer is fixated on word count. Real readers want plot, characters, and to feel something.
  • Don’t be overly fixated on the price to word count ratio. Readers appreciate talent as long as you aren’t cheating them of story or milking them with too high a price point. They could afford to buy a tablet, a phone or an e-reader so don’t price everything as if it’s a fire sale.
  • Themes emerge. Don’t plan them up front or the story will be boring. Let that happen organically, between the lines and out of the mouths of your characters, not you.
  • Someone will assume they know you because of what you write. They have no fucking idea but smile and don’t bother trying to dissuade them unless it gets far too presumptuous and insulting. “Why, yes, mum, because I do write crime thrillers, therefore, I am a serial killer. And the research for all that erotica? Goodness, it is exhausting but strangers I meet at bus stations are very helpful!” (I don’t know why that voice in my head is British but no matter. There’s a choir bouncing around my skull all the time.)
  • Actually, never tell anyone how much you make. It’ll either be too little or too much. Don’t give them an opening. Keep your dukes up. Some people have decided to be transparent about their book earnings. I applaud them for sharing specifics and trying to encourage others but be ready. Somebody’s going to be snarky about it no matter how pure your intentions.
  • Help another writer if you can. If you’re being helped, don’t take too much of their time. We’ve all got shit to do and lots of it.
  • Join 20BooksTo50K on Facebook. Read the FAQ. Learn, learn, learn. 
  • Try for a BookBub. Keep trying. You probably won’t get it but the fun of anticipation is almost as good as purchasing a lottery ticket.
  • Avoid paralysis by analysis. It’s not helping.
  • Subscribe to Chris Fox’s YouTube channel.
  • Subscribe to Dave Chesson’s YouTube channel.
  • There is nothing at all wrong with writing in coffee shops. Some writers and civilians get their asses out of joint on this point. However, it’s great to go to a place where you don’t trust the wi-fi. It allows you to write without the temptations of distraction. The ideal gift for a writer is a gift card for more caffeine. 
  • If you do access the internet in public places, invest in PureVPN software so hackers can’t pinch your secret pork roast recipes.
  • Don’t sit so much if you can help it and take movement breaks. Pushups and situps really break up a day and make you glad to get back to writing. If you’re going to get a standing desk, wear comfortable shoes and get a good mat or you won’t use it.
  • Punctuation is for clarity. Comma placement can be idiosyncratic. Your book’s style guide is what you say it is. Be consistent.
  • Talk about your novels less. Write more.
  • Enjoy the writing life. This is supposed to be fun and it sure as hell beats roofing.
  • Someone will try to kill your dream and stifle your joy in writing. Stab them in the neck with a #2 pencil. Metaphorically. Probably. Then move on.
  • Writer’s block? Get the pen moving by writing about your block. Usually, it’s just about getting started. Then you’re off and running.
  • Every day you procrastinate is another day closer to zero book sales. When there are no book sales, you’re closer to the day you start selling your shoes or murdering old ladies for a little bit of the inheritance money. Stop procrastinating. Save a little old lady and your dignity.
  • You might get a review that kills your passion for a series. Be prepared for this and go ahead anyway. What do they know? It is preferable to finish. However, if lack of sales tells you it’s a waste of time to write that next book in the series, consider the sunk cost fallacy and move on. We are not immortal. Time is angry, short and it flies fast.
  • Some write for money, some for art’s sake, others for spite. Doesn’t matter what your motivation is as long as you can say you wrote for the reader when you’re done.
  • Somebody’s going to hate you and they’ll make it personal. Block. Mute. Hire thugs. Move on. (If that third thing comes up in court, we never had this conversation.) Success and support from your team is your shield. I, for instance, have a team of thugs on standby.
  • When someone asks if you can make any money as a writer, tell them, “My good man, that is an impertinent question and you have forgotten your manners. If you must know, I make all the money and I’m buying an island next month. Why do you ask? How little money do you make?” Hey, they were rude so you can lie all you want. (British again. Hm.)
  • Stop worrying about things that are beyond your control. Do the things you can. Get a hug, give a hug. (Make it consensual but get one. We need them. It’s a cold world.) Buy a homeless guy a cookie. I do that each Saturday and he’s come to expect me. That’s one of the highlights of my week and it seems to cheer him up, too. No, I’m not kidding.
  • Go for a walk when the plot is not working. Cruise Wikipedia for inspiration. Dance with a dog. Catch an episode of Derry Girls and enjoy the musicality of Irish people swearing with abandon. Play poker with a raccoon. But not for long or all that wool-gathering is really just more wallowing in the Pit of Procrastination. Don’t fall in.
  • You will write something brilliant, something you consider your best work. It will not catch on. That doesn’t mean you were wrong. It very well might be your best work. Best does not necessarily equal sales. The premise is flawed because writers only talk to other writers. All we talk about is craft and quality and marketing and how nothing’s working. Readers don’t necessarily have our high standards. You only hear from the ones who love you or hate you. Most readers just read, appreciate your books or not, and then go read something else. Their analysis is not so granular. They’re just trying to distract themselves from the inevitable heat death of the universe and the utter meaninglessness of our existence. Oh, sweet Christ! (And again, the British accent. Hmm.)
  • Yes, it has all been done. So what? It hasn’t been done by you in your unique fantabulous way.
  • If it’s too unique, it probably sucks unless it’s Into the Spiderverse, a movie that will inspire generations of creatives.
  • Sometimes I do book doctoring and book project management. That has a certain set of parameters. Please don’t ask me to write your vague ideas for you. You’re looking for a ghostwriter, not a book doctor. I would ghostwrite if I could type faster.
  • Learn to type faster in any case.
  • Don’t write diversity for diversity’s sake. Write diversity because diversity reflects our world and is more interesting.
  • Don’t use fuck too much. Fuck! (See, that second one was rather gratuitous.)
  • Don’t rely on swearing to punch up dialogue. That’s lazy. It’s fine for comedic effect or to reflect reality. When I accidentally dropped caulking gel into my wife’s hair, she did not say, “Golly!” That would have undersold the emphasis she meant to convey.
  • You don’t necessarily have to get someone else to write your ad copy but at least ask someone else to read it before you use it.
  • You have to give away and/or sell one metric shit-ton of books to get 8 grams of reviews. (Measures are approximate.)
  • Read Mastering Amazon Ads by Brian Meeks.
  • Read This is Marketing by Seth Godin.
  • Read Writing Without Rules by Jeff Somers. (Too many silly footnotes but a good book.)
  • Read great fiction. (Find it here.)
  • Watch old episodes of Hogan’s Heroes on YouTube and marvel that somebody made a comedy out of a WWII POW camp. Suddenly your plot twists don’t seem so undoable and ludicrous, do they?
  • I don’t feel the need to crush all my enemies. Mostly, ignoring them will do nicely.

You’ll find more scintillating posts on my author site at AllThatChazz.com at these links: 

Is this the end of the Apocalypse?

This post is about the bad news for post-apocalyptic and dystopian writers. It’s a genre in decline.

I met a Christmas Angel

The event that gave me hope (and I’m not generally a hopeful sort.)

This is your Apocalypse

2018 was something awful, wasn’t it? 2019 won’t be much better. The ship is sinking and in this rant about the real-world challenges we face in the year and years ahead, I encourage everyone of like mind to start bailing fast. This post is not for the faint of heart.

To arrive here I crossed all Seven Seas

 

A little excerpt from my upcoming thriller, The Night Man.

And that’s it for 2018. Fuck that year. Let’s go make a better one.

~ I am Robert Chazz Chute and I write suspenseful crime thrillers and apocalyptic epics. If you dig my sling, read my novels. If that grabs you, join the newsletter at AllThatChazz.com or join my Facebook Fan page here. It’s all great fun, I swear to Thor.

Filed under: writing, writing advice, , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

For my author site and the Chazz network, click the blood spatter below.

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