C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

To Tweet or Not to Tweet? That is the Question.

Yesterday I mentioned ReaderScout.com to keep an eye on price drops Amazon may put on your books without you knowing. Today, I have useful alternatives for book marketing, graphics, and social media.

  1. Goodreads can be good, but it would be a lot better with less drama. You probably already know the upsides and downsides of GR’s rep. Though it’s owned by Amazon, it still has its old clunky user interface. Infamous for harsh reviews, bullying, and lack of moderation, it’s not always a fun place to hang out. Authors get called out for bad behavior (good), but not so with readers behaving badly (less good). It’s a site best suited for avid readers. I admit, it’s a huge platform that can be useful. However, authors must tread very carefully. It’s all eggshells and landmines over there.

    I’ve just signed up for bookwyrm. Upon further research, there are many more sites available for readers to find and track books and authors they enjoy. Here’s a link to a comprehensive article at Rigorous Themes. Though many of these sites aren’t as well known, there are readers there. It might serve you to be a bigger fish in a smaller, friendlier pond.
  2. If you’re writing for profit, you need to market your books. Personally, I’m fed up with Facebook and Amazon ads, so let’s talk TikTok. Many authors are flocking to TikTok in hopes of getting traction on #booktok. It’s a great platform in many ways and I just love, love, love seeing so many people who love, love, love fiction! You may notice, however, that much of #booktok is about the same books over and over again. If you break through, it’s fantastic.

    I’m using TikTok wrong in that my page is not just for readers, but also for other writers. It’s best to stick to a theme, but I just can’t shut up about writing and book publishing, In addition to talking about my books and recommending other books, I’m often on #writertok and #writingcommunity. I frequently pontificate on stuff on topics I could be covering here. I know that, but video is fun and I reach more people daily using video than I do with blog posts.


    Find me on TikTok @therealchazzchute. It’s this blog, but shorter, faster, pithier, and with my sexy, sultry tones. (Sorry about the face.)
  3. What else can you do to market your books? Graphics for your ads, blogs, and extra content, bien sur! But how do you do that? Photoshop used to be a gimme on Apple computers, but they took that away and now it’s expensive. Bookbrush can be useful, but it’s not cheap, especially if you opt for the escalated options with more deliverables. Here are your Bookbrush pricing options:

There’s the free and paid version of Canva and Picmonkey. Of these, for ease of use, Canva is my favorite.

However, if you’re marketing aggressively and want a free graphics option with the muscle of Photoshop, check out PhotoPea. The deliverables are powerful, and did I mention it’s free? It’s free. Free is our friend.

4. And finally, you know we have to talk about it. To tweet or not to tweet? That is the question.

Elon Musk has proven he’s no Tony Stark. He’s Phony Stark. His takeover of Twitter has been ham-handed and I don’t think I need to go into details on those facts. I’m still on Twitter because I’m familiar with the user interface and I’ve built a little following there. It’s still where a lot of people are for as long as it lasts. Perhaps when it goes into receivership, someone else will take it over and unfuck it. In the meantime, where else can we go in case Twitter breaks?

Alternatives to the Sick Bird

I’ve signed up on Mastodon and Counter Social. My first reaction is that this open-source software is not ready for prime time. It’s bewildering at first glance. Second and third glances, too. Several people have complained that they unwittingly started more than one account before they settled in. Honestly, I’m still not comfortable with either platform.

There’s also the time issue. I’m all for spending those in-between moments on social media that would otherwise be wasted. I’m not for wasting time on social media. Add more platforms and you’re spreading yourself thinner.

To let people know about my latest book promotion, I found myself posting on Instagram, TikTok, Twitter, Mastodon, Counter Social, and Facebook. For a marketing push, that’s acceptable to me. For everyday use, though? I’d prefer to have fewer platforms to manage. Better to let them fight it out and go with the one that dominates. Until the conqueror takes the battlefield, we’re stuck in a kind of limbo. Setting up a new social media account can be exciting until you realize how hard it is to start all over again building a following.

When all’s said and done, we will go where we find value and where the people are. That’s why you’re still on Facebook. At least there we get birthday reminders, and that’s great value!

P.S. Moments after uploading this post, I found out about BeReal. It feels like Now on TikTok. This whirlwind of new platforms is exhausting. Read the BeReal breakdown on HuffPo.

~ I’m Robert Chazz Chute. Check out my killer crime thrillers and apocalyptic epics on my author site, AllThatChazz.com. (And TikTok! Platform of the future today! I’m @therealchazzchute.)

Filed under: book marketing, publishing, , , , , , , , , , , , , , , , , , , , , , , ,

PODCAST: To err is human. To forgive is unprecedented.

As the story of the zombie story writer versus the undead anthology creator emerged this week, lines were drawn in concrete, barricades were built and razor wire was erected around the dignity of being a writer. The writing community was inflamed and things have turned around for the writer. But is there a resolution in sight?

In today’s Self-help for Stoners podcast, I wonder about healing, forgiveness and our capacity to get over the bad stuff. When the world disagrees with us, do we still dig in our heels and somehow convince ourselves the world is wrong? When we’ve won, in our anger, do we keep kicking? Can we move forward, or are all judgments permanent? Are we as good as we can be? And could we, possibly, ever be as good as Batman? After dealing out a savage beating, can we forgive?

Have a listen at my author site, AllThatChazz.com.

Filed under: publishing, , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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