C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

To Tweet or Not to Tweet? That is the Question.

Yesterday I mentioned ReaderScout.com to keep an eye on price drops Amazon may put on your books without you knowing. Today, I have useful alternatives for book marketing, graphics, and social media.

  1. Goodreads can be good, but it would be a lot better with less drama. You probably already know the upsides and downsides of GR’s rep. Though it’s owned by Amazon, it still has its old clunky user interface. Infamous for harsh reviews, bullying, and lack of moderation, it’s not always a fun place to hang out. Authors get called out for bad behavior (good), but not so with readers behaving badly (less good). It’s a site best suited for avid readers. I admit, it’s a huge platform that can be useful. However, authors must tread very carefully. It’s all eggshells and landmines over there.

    I’ve just signed up for bookwyrm. Upon further research, there are many more sites available for readers to find and track books and authors they enjoy. Here’s a link to a comprehensive article at Rigorous Themes. Though many of these sites aren’t as well known, there are readers there. It might serve you to be a bigger fish in a smaller, friendlier pond.
  2. If you’re writing for profit, you need to market your books. Personally, I’m fed up with Facebook and Amazon ads, so let’s talk TikTok. Many authors are flocking to TikTok in hopes of getting traction on #booktok. It’s a great platform in many ways and I just love, love, love seeing so many people who love, love, love fiction! You may notice, however, that much of #booktok is about the same books over and over again. If you break through, it’s fantastic.

    I’m using TikTok wrong in that my page is not just for readers, but also for other writers. It’s best to stick to a theme, but I just can’t shut up about writing and book publishing, In addition to talking about my books and recommending other books, I’m often on #writertok and #writingcommunity. I frequently pontificate on stuff on topics I could be covering here. I know that, but video is fun and I reach more people daily using video than I do with blog posts.


    Find me on TikTok @therealchazzchute. It’s this blog, but shorter, faster, pithier, and with my sexy, sultry tones. (Sorry about the face.)
  3. What else can you do to market your books? Graphics for your ads, blogs, and extra content, bien sur! But how do you do that? Photoshop used to be a gimme on Apple computers, but they took that away and now it’s expensive. Bookbrush can be useful, but it’s not cheap, especially if you opt for the escalated options with more deliverables. Here are your Bookbrush pricing options:

There’s the free and paid version of Canva and Picmonkey. Of these, for ease of use, Canva is my favorite.

However, if you’re marketing aggressively and want a free graphics option with the muscle of Photoshop, check out PhotoPea. The deliverables are powerful, and did I mention it’s free? It’s free. Free is our friend.

4. And finally, you know we have to talk about it. To tweet or not to tweet? That is the question.

Elon Musk has proven he’s no Tony Stark. He’s Phony Stark. His takeover of Twitter has been ham-handed and I don’t think I need to go into details on those facts. I’m still on Twitter because I’m familiar with the user interface and I’ve built a little following there. It’s still where a lot of people are for as long as it lasts. Perhaps when it goes into receivership, someone else will take it over and unfuck it. In the meantime, where else can we go in case Twitter breaks?

Alternatives to the Sick Bird

I’ve signed up on Mastodon and Counter Social. My first reaction is that this open-source software is not ready for prime time. It’s bewildering at first glance. Second and third glances, too. Several people have complained that they unwittingly started more than one account before they settled in. Honestly, I’m still not comfortable with either platform.

There’s also the time issue. I’m all for spending those in-between moments on social media that would otherwise be wasted. I’m not for wasting time on social media. Add more platforms and you’re spreading yourself thinner.

To let people know about my latest book promotion, I found myself posting on Instagram, TikTok, Twitter, Mastodon, Counter Social, and Facebook. For a marketing push, that’s acceptable to me. For everyday use, though? I’d prefer to have fewer platforms to manage. Better to let them fight it out and go with the one that dominates. Until the conqueror takes the battlefield, we’re stuck in a kind of limbo. Setting up a new social media account can be exciting until you realize how hard it is to start all over again building a following.

When all’s said and done, we will go where we find value and where the people are. That’s why you’re still on Facebook. At least there we get birthday reminders, and that’s great value!

P.S. Moments after uploading this post, I found out about BeReal. It feels like Now on TikTok. This whirlwind of new platforms is exhausting. Read the BeReal breakdown on HuffPo.

~ I’m Robert Chazz Chute. Check out my killer crime thrillers and apocalyptic epics on my author site, AllThatChazz.com. (And TikTok! Platform of the future today! I’m @therealchazzchute.)

Filed under: book marketing, publishing, , , , , , , , , , , , , , , , , , , , , , , ,

When a book deal takes you by surprise

When you run a promotion, it’s a good idea to keep an eye on your paperback prices. Amazon might be giving readers a deal you want to know about. The problem? It’s unpredictable and they won’t tell you they’re doing it, so we’re missing out on promoting the deal to readers.

Here’s the story

I ran a couple of promotions this week.

1. Through Book funnel: For the rest of today, you can pick up my bestseller This Plague of Days, Season One for just 99 cents! A bunch of other books are on offer, as well. Have a look!

2. The other was through Freebooksy. (AFTER Life, Inferno is set to free until the end of the day.)

The first promotion did not trigger an Amazon algo to drop the price of the massive paperback. However, the AFTER Life Omnibus, which at 600+ pages, is normally priced at $24.99, was dropped all the way down to under $7!

What a great deal for Christmas gifts, right? I could have promoted it more had I known, but I only just stumbled upon what Amazon was doing. Note to the uninitiated: This is a very good thing. Readers get an amazing deal, but the author still gets paid royalties based on the regular price!

There’s probably some software out there that can track such unannounced price drops for authors so we can take advantage of these promotional opportunities. I’ve asked my mastermind group. Let me know if you have a workable solution.

~ I’m Robert Chazz Chute. Check out all my sci-fi, horror, and crime fiction on my author site, AllThatChazz.com.

I've been featured on eBookDaily



Filed under: book marketing, publishing, , , , , , , , ,

The Alphabet of Making a Better Writing Life

After writing a few or many novels, most authors will contemplate quitting in hapless disgust. Sales aren’t as expected. You’re falling into plot holes. You’re convinced no one reads books anymore, or if they do, they only read the bullshit your idiot competitors are churning out. You’re disheartened, and it’s all everyone else’s fault.

First, you’re not altogether wrong about any of that. Ha! You didn’t expect me to say that, did you? But really, there’s plenty to be despondent about if you’re paying attention to the news. I get it. Now that we’ve felt sorry for ourselves and realized we should have become orthodontists, what’s next?

Stop moaning. How are you going to get your groove back and sell more books?

If the above shittiness resonates with you, you need to step back and reevaluate your expectations. Breathe some fresh air, get some stress out with exercise, and realize things can’t possibly as catastrophic as you’re currently thinking. Most of the best and brightest among us are forgotten very quickly after we expire. Ease up on thinking any of this is really so important. You don’t have some grand legacy. That’s for precious few of us and out of our control. However, you do have a life now and this is all you get. Focus instead on creating a better now.

You probably need to take a break from social media, maybe go on a news fast for a while. I think everyone should engage with the world to make a better one, but not at the expense of your mental health. Self-flagellation helps no one.

Yes! Yes, Rob, but what to do? What to do? What to fucking do?

There’s always something different to try. Some strategies:

A. Get into anthologies.
B. Organize anthologies with other authors in your genre.
C. Maybe audiobooks or podcasts are for you.
D. YouTube (as in #booktube).
E. Scriptwriting.
F. Short stories.
G. Blog your book.
H. Reengage with your newsletter people.
I. Graphic novels.
J. Live readings.
K. Live writing on camera.
L. Engage with #booktok.
M. #bookstagram.
N. Plan something more ambitious and make a mural of index cards with your five-book plot arc.
O. Maybe a trilogy or even one novel feels too ambitious, but a novella is just right.
P. Find a pre-made cover you love and write a novella based on that art.
Q. Engage with the #writingcommunity and figure out what other writers are doing that works.
R. Review and promote other authors’ books. Other people’s art can be intimidating. Choose to be inspired instead.
S. Adopt “beginner’s mind.” Let go of your preconceptions of the way things ought to be. Do that and you’ll begin to see things the way they are.
T. Don’t buy yet another book on writing or take another course. That’s procrastination and we both know it.
U. Maybe a review has got you down, but that reader is not your audience, so relax and rely on your editorial team to keep you on track. Bounce ideas off trusted confidants. You know the adage: The same idiot you wouldn’t accept advice from isn’t the one from whom you should accept criticism.
V. Nobody’s reading? Are you? It’s time to get inspired again by reading awesome novels. Lately, I’ve devoted the last hour of the day to reading. Not only is it edifying, I’m sleeping better, too.
W. Perfectionism is the death of creativity. Let it go. You’re going for excellence, not perfection.
X. Excellence does not emerge in the first or second draft. Keep going and be more patient with yourself.
Y. Measure your outcomes so you can spot the weaknesses in your game and improve.
Z. However, become less attached to results because it’s about the journey and the joy of creation. Remember? That’s why you got into writing in the first place. You weren’t thinking of your Amazon dashboard when you began making stuff up in English class. It was about turning a sweet phrase, landing a solid joke, and twisting a plot into a pleasing knot.


I hope this helped. If it didn’t, maybe it is time to quit. That’s okay, too. It’s supposed to be fun, not eternal suffering.

~ I’m Robert Chazz Chute. I write apocalyptic epics with heart and killer crime thrillers with muscle. Endemic, my latest novel, has won three awards. Check it out along with all my stuff at AllThatChazz.com.

BUY ENDEMIC NOW

Filed under: book marketing, the writing life, writing advice, , , , , , , , , , , , , , , ,

No More Loser Talk

It’s Friday, December 24, 2021! A few thoughts on marketing to round things out before the end of the year:

  1. Don’t feel bad if you aren’t selling a ton of books for Christmas because (a) you’re competing with a lot of people who are trying to sell their stuff at the same time, and (b) a bunch of those other advertisers have deep pockets.
  2. Page reads down? That’s understandable. People are busy now and many don’t take their foot off the gas pedal and slow down until after Christmas.
  3. January is often a better month for promotions because the cost of advertising goes down. Your ad bids are competing with fewer advertisers with deep pockets.
  4. Sometimes book sales are even better in February because people are still getting over their credit card shock in January. Admittedly, I’m looking for the blue sky in a storm here, but more lockdowns appear imminent and that’s been good news for some readers. They have more time to immerse themselves in a novel while they stay safe.
  5. Though people may be unwrapping their brand new kindles on Christmas day, don’t launch your book on December 25th. A marketing expert I don’t like advised against it, so naturally I did it, anyway. I let my emotions cloud my judgment. He was right. (Guy’s still a dick, though.) The novel recovered, but it could have had a better launch if I weren’t a contrarian.
  6. Something I’ve learned to focus on is the long tail of retail. Not every book launch is a home run, but once you’ve published an intellectual property, it’s yours forever. It can take a while for a book to be discovered after a soft launch. That doesn’t mean it won’t happen.
  7. What almost no one talks about is luck. A friend of mine who worked in trad publishing told me about a couple of books that weren’t selling well. Then a minor celebrity with a decent following picked it up and tweeted her love for the novel. That’s when the book took off. Some major movie deals have started similarly, too.
  8. Kurt Vonnegut declared that the novel was dead in the ’70s. And yet, we keep writing and people keep reading. Fiction isn’t the force it once was, but there are still enough readers to sustain us. When the sales aren’t coming through, remember to love what you’re doing right now. Not every painter expects to end up a millionaire. Most artists aren’t that delusional. As all the gurus say, remember your why.
  9. Discovery is often a slow process. Word of mouth is slow. Reviews come in slowly. Your audience’s attention is fragmented in hundreds of ways. Be patient. What I’ve just described is the norm, but stories of instant success tend to pull focus. This isn’t loser talk. I’m keeping it real.
  10. When you’re down, low on energy, and disappointed, find balance. A bunch of people will tell you to do more research, invest more in what didn’t work, and keep fighting. Maybe you need to step back and enjoy the holidays without obsessing about the number of words you didn’t write today. This goes especially for those writing machines intent on churning out a new book every month. Because a bunch of us are running scared, some writers think it sounds crazy to slow down, take a break, or even take a breath. Burnout is a serious danger. When the writing isn’t fun, give yourself permission to step back. That’s a sign your readers won’t have fun, either.

I’m taking this time to enjoy the holidays and get back into exercise after a long illness. Still recovering, actually, but feeling more grateful and relaxed these days. I’ll be blogging again soon, but not too soon. See you in 2022?

Merry Christmas and happy holidays!

~ Robert

Reviews of Endemic are coming in!

Timely, unique, and entertaining tale!

December 22, 2021 Format : Paperback | Verified Purchase A deadly virus has brought the world a half step away from the apocalypse. Neurodivergent book editor Ovid Fairweather struggles to function in the new reality. When a terrifying incident threatens her survival, everything changes. Armed only with the voices in her head, her fabulous vocabulary, her knowledge of the steps of the hero’s journey, and her finely nuanced understanding of plot structure, Ovid is forced to focus on the world around her in order to save herself. In doing so, she may just save us all.


I enjoy Robert Chazz Chute’s books. They are always refreshingly unique and original. This one was no exception. The critical importance of perception is a central theme in this story. As we are at a point in society when perception is reality, this book is indeed both relevant and timely. Highly recommended!


Timely, Gripping, Excellent

December 19, 2021 Format : Paperback | Verified Purchase Written by a gifted author and subtle philosopher, Endemic clutches the reader’s hand to pull him into an uneasy existence where nothing is certain but danger and the unknown. Ovid Fairweather’s life, off-balanced from the beginning by an unloving and unreasonable mother, teeters from one chapter to the next, and readers will seek comfort when they finish the tale and lay the book down. Excellent in storytelling and skillful in technique, Chute is a fabulous author.


An apocalypse of the soul

December 17, 2021 Format : Paperback | Verified Purchase There are no zombies in ‘Endemic’. No vampires either. Instead there are human-shaped monsters who profit from the degradation of others and glory in the exercise of power.


Not that different from the here and now. The only real difference is that waves of plague have stripped away the veneer of civilization that hid the darkness within. Now the monsters are out in the open and free to indulge their most outrageous whims.
And then there is Ovid Fairweather, a survivor who was broken to begin with and finally finds her niche in a broken world.


I’ve been a huge fan of Robert Chazz Chute since I first read This Plague of Days, but I have to say that Endemic is even better. It’s a brilliant read and highly recommended.


Can’t stop thinking about COVID? Same.

December 14, 2021 Format : Paperback One of the best books I’ve read this year. And timely as heck! Robert writes so well, and I read everything he puts out but rarely have time to leave reviews. This one, though—I came straight to share with you. Read Endemic, so so good.


A Story With a Soul

November 2, 2021 Format : Paperback | Verified Purchase If you’re tired of the formulaic schlock that clutters dystopian literature, then you need to read Endemic. The author has created a unique tale that serves up the best of deep characterization, nuanced plot, and emotional impact. Read this and you’ll soon be looking for other books by Robert Chazz Chute.


A Chilling Reflection of What Could Be

Reviewed in Canada on December 9, 2021 I’ve read quite a bit of Chute’s stuff, enough that I could probably pick out a passage of his in a blind taste test. He normally has a way of turning a phrase but for ENDEMIC he pulled out all the stops. Every chapter, and indeed it seems like almost every page, Chute crafts the perfect sentence full of imagery and depth. In spite of the fact that this book outlines a not-entirely-unrealistic pandemic scenario, I enjoyed every bit of it.

Filed under: publishing, , , , , , ,

Finding the Genre Vibe

When you’re writing, understand the tropes of your genre even if you don’t adhere to them closely. Lean into those and you’ll make your readers feel comfortable that they’re getting what they expected when they clicked the buy button. It’s a truism: People want the same thing, only different. Avoid cliches, sure, but tropes are often helpful in getting a reader and keeping a reader.

I must admit, I have not always stuck with what’s expected. My two zombie trilogies colored outside the lines. This Plague of Days is vastly different from a lot of books with “Zombie Apocalypse” in the subtitle. It’s a slow burn that builds and builds and relies heavily on supernatural elements and a mute hero on the spectrum. AFTER Life has plenty of zombie action, but the nanotechnology involved places the trilogy firmly in the techno thriller and least science fiction categories.

It may seem simple, but there are plenty of niches to drill down to and you don’t always know. When I published This Plague of Days, I thought I was writing straight horror. Then I got a Bookbub, and their marketing experts helpfully informed me I was writing science fiction. I suspect the success I had with TPOD was in part because of its contrast with other zombie books.

Now, when someone asks, I follow Stephen King’s example and say I’m a suspense writer. Mostly my backlist is suspenseful sci-fi. Other times, it’s crime fiction, but it’s all suspenseful. I’m a big fan of twists and turns. As I write this, my trusty Editrix Supreme, Gari Strawn of strawnediting.com, is working on my newest big book. It’s called Endemic, a survivalist thriller set in New York during the viral apocalypse. It does not have zombies in it, but there are infected people who are zombie-adjacent. The protagonist is a 38-year-old woman who is a very unlikely heroine. I like unlikely protagonists. If someone is prepared for their mission, the stakes are lowered. Will Endemic be different enough, or too different? We’ll see.

In the Meantime

While I wait for the final edits of Endemic, I cranked out a pop-up anthology. There was a time when I thought I was done writing short stories. However, I can produce them quickly and I enjoy writing them. Anthologies don’t sell as well as full novels, but I can use it for other purposes, such as creating an IP that leads to other IPs. Need a reader magnet to boost your newsletter? Short stories can give subscribers a sense of your style without the time commitment of a full free novel.

Leaning In

I’ve been reading a couple of gurus who are very deep into writing the same thing, only different. It can be profitable catering to a particular niche. If you’ve read X author and had a good time, you’ll probably read the rest of her books to get a similarly joyful experience. Browsing around, you’ll find successful authors who do this and their branding shows it. They have no shortage of entertaining stories their readership loves. Perhaps their biggest worry is burnout or that their graphic designer will die and they’ll have to find another who can create the same style of cover art. It is a good strategy and I do not disparage it.

For this coming anthology, I’m doing something I haven’t done before. I’m leaning into the zombie/horror tropes and giving readers more what they expect from the genre. That is not to say there won’t be twists and turns. I still offer plenty of those. However, there are no sci-fi elements. I just want to scare people for Halloween (and beyond).

Meaning

For all my writing, I look for meaning. The characters have to be relatable. Even if the good guys and bad guys are wading into the Wondrous Pool of the Fantastic, it’s important that readers find resonance. We all understand jealousy, anger, and fear. Tapping into our common human experience triggers the empathic parts of our brain. That’s when the world of the book envelops the reader.

You can accomplish that state by telling an entertaining story readers expect, or you can do it while pushing at the boundaries of their expectations. The trick is to do it in such a way that you reel them in instead of freaking them out.

Please note: Some minority of readers will always freak out.

Example: This Plague of Days has zombies and vampires in it. Some readers will never accept those genres colliding. They’ll take zombies, but introduce a smarter bloodthirsty killer, and suddenly they’re breaking the spine of the book and yelling, “Bullshit!” My thought was, what’s a sentient zombie? A vampire. Never mind that evolution, and never mind if you get a few reviewers who kick back against any genre-bending. That’s okay. Everybody gets an opinion. Relax and write your book.

There’s always someone who will say, “I would have done x, y, and zombie differently.” To which I reply, “Great! Go write that. Express yourself! Then somebody can try to educate you as to what they would have done differently. Then you’ll understand me better. Heh-heh-heh!

To put it crudely, meeting reader expectations does not make any writer a hack. Ideas are cheap. It’s the execution of the story you choose to tell that will elevate the work in readers’ minds or fall short of their expectations. I like blowing through their expectations, but it can be fun to play the game within restrictions, too. As Hitchcock said, a limited budget makes one more creative.

Endemic is a big book that will defy expectations because the protagonist is older, nerdy, and neurotic. She and I share several of the same neuroses, in fact. Our Zombie Hours is a small anthology playing to readers’ expectations of the horror genre. I’m oddly optimistic each book will find a readership.

To go deeper on writing, reading, and marketing that resonates with more readers, I suggest you check out 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to Anyone by T. Taylor. It’s an enjoyable, quick read that will get you thinking about adding butter to your writing recipe and boost reader engagement with your words.

It’s all about resonance. Do you dig my vibe?

~ Robert Chazz Chute occasionally writes about himself in the third person (like right now) to encourage you to read his books. He writes apocalyptic epics and killer crime thrillers. Browse them all at his author site, AllThatChazz.com.

Filed under: book marketing, This Plague of Days, writing, writing advice, writing tips, , , , , , , , , , , , , , , , , , , , , ,

Beware the Guru and Groupie Gap

The whole Amazon store went down. It was just for an hour or so, but no one knew what was going on. Probably a little glitch while they performed an update. Some authors checked their profiles and, naturally, assumed it was only their sales page that had transformed into an error page. After all, what seems more likely? The whole store crashing or just a few lowly authors getting it in the shorts? Worried, sweaty, and stressed, a few dared to ask on social media, “What’s going on?” Veteran authors mostly ignored the problem, confident that an army of Amazon techs were on it and would soon set things right. Those at the top of the heap didn’t sweat a drop.

Neither reaction was wrong, or at least, not exactly.

Successful authors sell a lot of books and good on ’em. We all want to be read and appreciated for the sweet gumdrops we are, claiming literary turf, inspiring awe, and whatnot. Those who have “made it” in the monetary sense have a cushion of comfort. They didn’t always enjoy such a margin for error, but they’re secure in their word empires now. Sometimes, safe in their bastions, they forget the stress of being an up-and-comer, a slogger, or a might-be. Masters of their domain often have vast newsletter lists, staggering backlists, connections, and more projects in the editorial pipeline. And Money with a capital M, of course. Sincerely, good for them! Anybody who can gain legions of fans in this environment (Earth) is impressive. A few may need an extra dose of compassion, though, especially when they get overly self-congratulatory about not sweating the small stuff.

No Kale for Kisses

Many moons ago, Amazon paid late. This was and is unusual. Used to receiving my cash infusion on the last day of the month, I was concerned. A reasonable human response, right? I did not panic, but I did make the mistake of posting to an author group about it. I even began the post with, “Nobody panic, but …” I was about to contact Amazon to look into it because, y’know, money. It makes the world go round (or is that love? No, it must be money because my grocer eschews my kisses even if all I want is kale.)

I digress. Back to my post in the author group: Quick as a flash, I got scolded for airing my petty worldly concerns. A fabulously oblivious author, immune to the struggle or forgetful that others may have rent to pay and children to feed, popped on to order me back to work. A delay in payment wouldn’t bring her down to ruin and desperate survival mode, so why worry? She’d just returned from a month-long writing retreat in Bali, so fiddle-dee-dee and fuck me, I guess.

I mention this because you may be an up-and-comer, a slogger, or a might-be. Those who dispense great advice sometimes develop a blind spot with age and experience. What helped them in 2012 may not apply to you. There are many variables, of course. If you don’t share the same genre, for instance. That said, successful people often have fantastic advice and can provide useful models to emulate. Cast a skeptic’s eye everywhere, including here. I’ve got the best of intentions, but how are you to know? I don’t say, “Ignore me at your peril.” I say, “Here’s what I see,” and hope you find value. If not, not.


The point is, when people make it big, they often rewrite their biographies in their heads. They forget how many people helped them along the way. They emphasize their go-getter affirmations and attribute their popularity to a wealth of talent. After the fact, nobody thinks they’re lucky, just hard charging and brilliant. This is a natural occurrence visible in all fields of human endeavor. Bill Gates infamously played down the free contributions of hordes of anonymous programmers in the early era of computing. Donald Trump claimed he got a “small loan” of a million bucks from his dad. (It was much more than $1,000,000.) Studies show BMW drivers are less likely to stop for pedestrians at crosswalks. Test subjects given a distinct advantage in a card game attribute their wins to intelligence and talent and mock other players even though they know they cheated! Humans are weird.

Sometimes, even the best masters fail to show compassion to the problems of those following in their wake. They may become indifferent to the struggles of their students. Those who sell tons of books have more resources than someone closer to the beginning of their writing career, or even mid-career. (Ahem. This is where I sheepishly raise my hand at the back of the class.) If someone who claims mastery has a huge mailing list and you don’t, that’s a gap in resources. Instructing you to announce your launch to your small list won’t be very helpful. Showing you how to develop said list and collaborate with others in advance of your launch would be much more on point.

Old joke: I moved here with nothing, phoned my rich uncle, and he sent me $2,500,000 to start my real estate business. Why can’t you do that?


You may be frustrated because you aren’t where you thought you’d be by now. Please have patience with yourself. Learn all you can from everyone whose strategies make sense to you. As long as being a writer makes you happy, keep going. Enjoy the trip because it’s not all about the destination. Day to day, the fun is found on the page, building stories, filling in plots, discovering characters, and expressing yourself. The static state of being an author is ultimately less important than the magic verb: write!

If you do make it to the summit, please have patience with others. We can’t all see your grand vistas from where we stand on our journey up the mountain, but we are climbing.

Bonus self-care hint: If you confess your honest troubles and someone replies with, “All you’ve got are excuses,” they’ve forgotten themselves. Remember who you are.

~ I’m Robert Chazz Chute. I write apocalyptic epics and killer crime thrillers. You’ll find many entertainments on my author site, AllThatChazz.com. This is the call-to-action part where I ask you to buy all my books. Do click over for the links. Whew! That was awkward, putting it all out on Front Street like that.

Filed under: publishing, , , , , , , ,

My Book Marketing Mistake

The Night Man is Thriller of the Day at Kindle Nation Daily today!

Every author is asked about their mistakes.

In every writer’s forum and podcast, eventually someone will ask veteran writers what they’ve did wrong. The question is posed in different ways. The most common form is, “If you could tell your younger self what to do differently, what would it be?”

Many will say that they should have invested more in editing their first books. Others will say they should have ponied up for better covers, focused on building their mailing lists, written only in series, or listened to their mum and become a forensic accountant instead. I wish I’d spent more time learning book marketing.

I’d worked in traditional publishing and sold millions of dollars worth of books for other people, but that’s a different story about a dying industry. I began Ex Parte Press in 2010. Back then, there weren’t as many marketing avenues to travel. Many authors didn’t really have to work very hard to get eyeballs on their work, though. Our tools were few and dull, but the competition wasn’t as stiff and Amazon’s Gold Rush was on. There weren’t nearly as many courses out there showing authors how to amp up their media presence and ad buys. We were just feeling our way, often writing as many books as we could as fast as we could and flirting with burnout.

Some publishing guru asked recently, “You wouldn’t launch a book with a tweet, would you?” Well, no. Not now. But it used to be that it didn’t take much more than that if the book was good and cover and sales copy were on point.

I admit, I got stuck in some old thinking. I focused more on the editorial content and less on the marketing. My approach was not balanced. It’s a different world in plenty of ways and we all have to adapt. Yesterday, I attended three marketing webinars. To be honest, there wasn’t much there for me to take action on immediately. That’s the way of these things: Three hours in, you’re usually lucky to pick up on a one to three tidbits to use later.

Today’s tidbit:

Focus on what you can do to balance your writing and publishing business. You can’t depend on passive, magical thinking to pull readers’ attention. Book marketing is not osmosis. You have to write and market. Most authors are probably putting too much weight on one side of that scale. If you’re writing for yourself, that’s fine. If you’re writing to be read, the passive approach to too anemic to be healthy.

In that spirit, I’m promoting a suspenseful and surprising novel of which I’m very proud. My killer crime thriller, The Night Man is free to download today and tomorrow. I used Freebooksy, Kindle Nation Daily, Ereader News Today and Instagram to give away thousands of copies to get the attention of Amazon’s algos so they can sell it for me, aggressively, not passively.

Follow this link to see what a Thriller of the Day promo looks like. (And please do give it a click while you’re at it. Thanks!)

~ You’ll find all my books at AllThatChazz.com.

Filed under: book marketing, , , , , , , , , , , , , , ,

What to talk about with readers

Sometimes you get to talk about a new cover, but there’s plenty more to talk about when we engage with readers.

It’s a common question: What do I say to readers?

If you’re meeting readers in person at a book signing, your engagement is generally as follows: a friendly hello, an inquiry about what they like to read and your elevator pitch tailored to their preferences. Ask their name and autograph it. Collect email addresses for your newsletter. Sell your paperbacks and/or have a QR code so they can buy ebooks on the spot.

If you have multiple books and a following who specifically came to see you (congrats!), they’ll talk to you about the last book of yours they read as they buy the next.

If you’re signing at a bookstore and the turnout is disappointing, don’t worry about it. Your mission isn’t to sell a few paperbacks and grub pocket change. Your job is to make sure the bookstore employees love and remember you. They’re the ones recommending books to their customers every working day, after all. You’re planting seeds in that case, not necessarily harvesting.

I’m not a great fan of in-person book signings. A few of my friends do marathons of signings and schlep to every festival, comics convention, bookstore and cafe. A buddy of mine is so prolific and peripatetic, he’d show up the opening of an envelope. More power to them. I live in Canada. Everything is far away from everything else. I’d rather stay home and talk to readers from the comfort of my writing bunker.

Before and after: Fresh, on-point covers may translate to increased sales. Consult with fans. They can help you choose covers and titles, too.

Which brings us to how most of us engage with readers: electronically.

We all know we should engage readers through newsletters, preferably not through a gmail account (so your news doesn’t go to spam), preferably keeping the list warm by sending out the mass email at some reasonable frequency so you are not forgotten. There are newsletter builders for most genres and autoresponders help convert casual readers into fans. I’m no newsletter ninja and my attitude about newsletter engagement is poor. I worry too much about bothering anyone too often. Unsubscribes from a small list are a bit depressing. However, I know a newsletter ninja who does it right so why listen to me about newsletters? I recommend Newsletter Ninja 1 & 2 by Tammi L. Labrecque.

Here’s how I love to engage with readers: my FB fan group

I list my books and links in the back of my books, of course. I also invite the die-hard fans to join us in my private fan group, Fans of Robert Chazz Chute. You can spend a month or years working on books, creating worlds in isolation. This group is one of the joys of the writing life and makes it less lonely. If not for them, I’d talk to three people on an average day. Four, if I order coffee.

Be honest, be real

These readers are fans who are mostly like-minded. They tend to share my worldview. I’m left of center, as is some of my fiction, I suppose. I know, I know! We’re told that, as authors, we lose readers if we’re political. Ha! That advice is common but it surely is not as universal as you’ve been told. Ever check out Stephen King’s Twitter feed or Chuck Wendig’s?

This topic is a longer discussion and another post. However, everything is political, especially now. Choosing not to speak up is a political choice, too. The market is fractionated. Everybody picks a side and everyone has their outlet. I was a citizen before I was a writer. I act like it and I’m real about my worries for the future. The climate crisis is real. The pandemic threat is real. Fascism, economic and governmental failures are real. Useful positions when you’re writing dramas about the end of the world, right?

Might I lose some readers? Possibly. I’d likely gain more readers than I’d lose. I don’t think I’d lose many readers who would dig my work so, frankly, I can’t worry about that much. To appeal to everyone, I’d have to say nothing. That’s not me and the writing would suffer. My fiction is richer because it’s informed by dark and stark realities of non-fiction. (Plus jokes. I make a lot of jokes.)

The Fan Group Offer

Members are entered into a raffle and, with their consent, lend their names to characters in my fiction. Nobody turns down the offer. It’s kind of a blast to find a character named after you in a book. I write apocalyptic epics and crime thrillers so even though safety is not guaranteed, people take it as a fun bonus of membership.

Pros and Cons

As discussed in last week’s post, there are problems with Facebook’s policies, post visibility and politics. You’re undoubtedly already familiar with those issues. However, talking with readers within the group is very rewarding for me. People do see my posts within the group, they want to see me succeed and the bond is tight. To me, newsletters often feel like missives to the ether. Within the group, I get replies in the comments, often instantaneously. It’s great to hang out with supportive people who get you and what you do. On some level, I think every writer needs that kind of edge. This is a fun way to make a living. It’s not an easy path.

The group is a club, the only kind I think I’d enjoy. This is not for the casual reader who can take me or leave me. Will it expand my readership? Honestly, not as well as a large newsletter list or a big investment in advertising might. The concrete benefits of the group are mostly indirect. It’s a time investment, not a monetary one and I never miss that time.

The experience is chummy. My editor is in the group. I’m more likely to find beta readers who know my catalogue there (and they can catch if I’m repeating myself). They know my genres. I have up and down days and I’m honest about both. Because of this blog and the podcasts I’ve been on, a lot of people in the group are not only readers, but authors, too. It helps to have friends in the know who you can PM occasionally to ask for a book blurb or get the answer to a question.

How often do I post to the fan group?

Pretty much daily. Sometimes I take a day off on Sundays.

Daily?! WTH do you say to them daily, Rob?!

What to say to readers:

Update them about deals, of course. These two gems are set to free today (Nov. 19/19), for instance. http://author.to/RobertChazzChute

There’s plenty to talk about that is not spammy:

  • Share compelling snippets from your WIP.
  • Consult with them about titles and covers.
  • Share your hopes, dreams and frustrations. The writing life is a dream. Sometimes it’s a nightmare. Tell them the truth.
  • Share their successes. These aren’t just fans. I think of every one of them as trusted friends. If a troll wandered in I’d bounce them immediately but no one has let me down yet.
  • Ask their advice. I’ve got mice in my attic. I vented. Suggestions were made.
  • Pictures. I shared holiday pix of my trip to Chicago and growled about the Christmas tree my son put up way too early.
  • Sometimes the post is a music video I like or a book recommendation.
  • I congratulate readers on completing another orbit around the sun. I’m glad for every birthday. Readers are precious. I want them to live.
  • I share blog posts, especially this one since it’s all about the sweet, sappy love.
  • Tell jokes and stories. More than once I’ve shared amusing anecdotes about territorial disputes with other folks at my coffee office. It’s war!
  • We talk a bit about the news but that’s more for the main news feed. I mean, sure, as noted above, I’m politically aware. However, I don’t hit anyone over the head with minute-to-minute coverage of the impeachment hearings. That’s already ubiquitous.
  • Never miss an opportunity to be kind, helpful and grateful.

If this sounds like a diary, you’re not wrong

Don’t just talk like an author, stiff and selling. Talk like a human. Despite who I am, I can provide a reasonable facsimile of human interaction. Maybe not normal human interaction, but they can get that shit anywhere, right? Entertain yourself and you’ll inevitably entertain someone else while you’re at it.

It’s okay to be random. I recently switched to a whole foods, plant-based diet (nutritarian, specifically.) I’m losing weight and feeling great. I’ve shared recipes, cooking successes and failures alike. We’ve laughed about the pumpkin pie that was supposed to be the best in the world. It sure wasn’t. Why should anyone care? They care because it’s honest and relatable. Ironic that the same is true of the lies you tell within the covers of a novel, isn’t it? Honest and relatable lies make compelling stories.

This is not a marketing chore. Have fun with it. I love the writing life and my people allow me to enjoy it every day, not just when I hit publish or read a happy review.

~ I’m Robert Chazz Chute. I write apocalyptic epics and killer crime thrillers. Subscribe to my teeny newsletter at AllThatChazz.com. Apparently, I won’t bother you with it often enough.

Filed under: book marketing, , , , , , , , , , , , ,

Marketing Experiments, Promotional Pricing and Free Books

Written Word Media came up with a survey that found optimum pricing to boost author income in fiction ranges from 99¢ to $4.99. Not surprisingly, the more books you write the more you are likely to make. There’s a ton of useful info in their report. Here’s the link.

Here’s how I’m applying that information to my situation (and more)


I’ve been running a lot of experiments with my book marketing this fall. (For instance, after watching the Game Changers movie, I’ve gone vegan.) But you want to hear about my book marketing experiments, not what I’m eating.

From running a ton of Amazon ads to Bookbub ads and featured deals, it’s been a tough go to get visibility and traction. If I hadn’t been publishing since 2011, I’d be in more trouble. You want the what, not the how. Rather than get into the weeds of how I arrived at my conclusions, I’m going to skip to the end and tell you what I’m going to do moving forward based on my experiments.

Here’s the no-bullshit skinny:

  1. I’m no longer interested in running Facebook ads for a variety of reasons. More than the expense, the ethics of a company so willing to subvert democracy by publishing lies and advocating racist news outlets means I’ve got to be out of it. So Ex Parte Press doesn’t commit suicide, I will continue to use it as a free service so I can connect with readers in my FB fan group. That’s the best I can do right now.
  2. Paying for Bookbub ads to go at the bottom of their newsletters? That’s out, too. I tried to make it work. The budget got spent too fast and it did not pay off.
  3. In the past month, I’ve had two Bookbub featured deals. The first was somewhat successful. The second was a disaster. I ignored applying for BB featured deals for their newsletters for too long. Despite the uneven results, I love Bookbub! They’ve been the most reliable book promotion service. However, after getting knocked in the dirt yesterday, my enthusiasm is somewhat deflated.

    The trouble was that they didn’t allow me to promote to the American market in those adverts. For thrillers set in Michigan and New York, that would have been great. I will continue to apply for Bookbub promotions but I’m more willing to say no to a promotion that doesn’t match well with my best market. I make 65% of my income from Amazon.com. Amazon India is just not a factor for me.
  4. By the close of the year, I will have written and published five books in 2019. I’ve written down my plans for 2020 and the pace is going to be about the same. That is my pace. If I write faster, the quality of the reader experience may degrade. No disrespect to anyone who writes faster or slower. That’s just me. However, four of the five books I have planned will be more carefully aimed at a niche market. One of the books is more literary rather than genre so I might shop that to publishers.
  5. I intend to take one series “wide” beyond Amazon’s ecosystem in 2020.
  6. I’m trying to get new covers for my most popular series. Nothing wrong with the covers, necessarily. Just needs a fresh face after being on the market for several years.
  7. I will continue to work with the Amazon ad platform because I can control the budgets better. Unlike Facebook ads, for instance, Amazon ads don’t blow through their budgets as quickly and I feel more in control of the variables. Still, it takes a lot of monitoring and tinkering. I don’t love it but it’s necessary. (Beware of any set-it-and-forget-it marketing schemes.)
  8. No Instagram ads. Tried it. That dog won’t hunt for me. Love the platform but also don’t want to give any money to Zuckerberg.
  9. I’ve become a big fan of BookBrush. For $8 a month, you can make beautiful images for marketing, blogs, posts, etc. I also like cheap image editing services like Crello and Canva. Picmonkey is also useful for a small fee.
  10. I used to appear on several podcasts quite often. I’d like to do more of that again. Remember Author Strong and the Self-publishing Roundtable? Damn, those were fun. A recent study says podcasts help move the needle, too.
  11. That’s a lot of what’s out. What’s else is in, Rob? Give it to me faster!
    (A) Continuing to connect with my readers personally through my Facebook fan group. I post there daily. They get me. I love them. It’s personal and real and real fun.

    (B) I’ll be using free promotions for first in series more often. I’d abandoned that for a long while and focused all my energy on writing. I have to allot a couple of hours a day to tinker with ads, blurb copy, blog posts etc. I write for three or four hours a day. Then I hit the wall and have to sit back and think a bit.
    (C) Focus. I’m tracking time better. I write full-time and work with a great editor (strawnediting.com). That helps me get those five books a year out there. Conscious time management makes me more productive.

    I have a big backlist and a lot of work to do to promote that catalog. However, completing one project at a time would be better. I occasionally do book doctor work, for instance. When I’m doing that for another author, I don’t do any work on my own books.
    (D) Audiobooks. We’ve completed the sound booth in my basement AKA the Blanket Fort. I’m taking an excellent audiobook narration and production course from Udemy.com. Audiobook recording and editing take a lot of time but that’s where the market is going. I hope to have two audiobooks on the market by this time next year.
    (E) Community knowledge and support: The 20Booksto50K Facebook group is a great resource for authors. My resolution is to check in there once a day to see what’s up and what’s new. I don’t post there but I lurk quite enthusiastically.
    (F) Ordinarily, I would be doing NaNoWriMo but that doesn’t fit my schedule this year. I have to come up with a series bible for Item G below and I’ll be editing my new dystopian thriller. That pushes out writing new stuff in November. However, if you’re looking for support and community while you write, sign up for NaNoWriMo now.
    (G) Starting in December, I’ll be writing two books with my buddy Armand Rosamilia. Team writing is a little like tennis. We lob chapters back and forth so writing two books will be more like writing one in terms of word count. If you want to write more, cooperate and coordinate for greater gains, consider teaming up with a co-author.
    (G) According to Written Word Media: Promo sites are the most effective marketing channel. I will be focusing on a few lower-cost sites and sites that are specific to my chosen genres. There is Bookbub, but there are lots of other services, as well. I like Freebooksy and Bargain Booksy, for instance.

Please note: These are my conclusions based on my experiments over the last few months. Your mileage may vary. Educate yourself and experiment to find what works for you. There are no guarantees in this business. Sometimes book sales will take off and we aren’t even sure why. Good books can fall by the wayside and that’s an irritating mystery, too. Only one thing remains constant: Someone helpful and condescending who doesn’t know all your variables will come up with plenty of ideas about why you messed up. (Sorry. Still wincing from yesterday’s failed experiment.)

Okay, deep breath.

What else you got for me, Rob?

More? You want more? How about this:
Two free thrillers and a fan-priced thriller. This is your universal Amazon link to pick them up, binge and love.

Also, here are my latest posts from my author site, AllThatChazz.com.

Eight Things You Didn’t Know

Why The Night Man?

Titles, Arcs and ARCs

Sign up for my newsletter while you’re visiting AllThatChazz.com.

And here’s that universal link to my Amazon pages again because, hey, bills to pay and lettuce to buy. Thanks!

Filed under: book marketing, , , , , , , , , , , , , ,

Selling Books: Strategy Versus Tactics

Today we’re talking long-term versus short-term, investments is your author career versus the expenses along the way. It’s going to be honest and some of it is going to be painful. Strategy versus tactics, here we go:

But first, FYI, I’m running a promotion for the first book in my apocalypse trilogy, This Plague of Days. Pop over to AllThatChazz.com to grab your copy for just 99¢! The sale ends September 2.

I wrote This Plague of Days over several years. Though I’ve written many books since, my greatest earning power is in the backlist, possibly because I wrote TPOD when it was much easier to get reviews. (Separate issue for another time.) Though TPOD is my biggest seller, even successful books need a boost and a refresh. (Google the art of The Stand, for instance. It’s interesting how the cover art changed over the years.) TPOD will be getting a fresh face with new covers in the near future. In the meantime, I got a Bookbub. Let’s talk a little about selling books, short-term and long-term.

On the advice of several trusted author friends, I have moved away from giving books for free as a promotional device. If someone can afford to read on a phone or an e-reader, they can afford 99¢. I’ve heard rumblings that free isn’t as effective as it used to be. Selling at 99¢ is not a profit strategy, either. My first aim is to entertain, delight and absorb readers into my Mindscape until we are all one big ball of braingasms. Before the Well, Actually Guy shows up, yes, we have to write great books. That’s first and foremost. Okay, Well, Actually Guy? Now sit down.

To afford to continue to do my thing, my goal is to gain visibility, traction, and read-throughs for the rest of the TPOD series and the rest of my list. I have to find readers who value my work enough to support the enterprise. That tiny barrier to entry into my worlds (99¢!) might deter free seekers but readers who only buy when art is free have other options. I’d direct those readers to their local library or to the many free books that are offered daily in various promotions elsewhere.

Stacking promotions on various platforms, staggered instead of hitting all on one day, can help a book’s rank and visibility. Here’s what I’m doing to let people know they’ve got a binge read waiting for them for a very low price.

Marketing Tactics

1. The Bookbub hits on September 1 so that’s the biggest deal for me. For a long time, I have ignored Bookbub. I got several Bookbub deals years ago but let it go when it became obvious how hard it is to get a submission accepted. That was wrong of me. It doesn’t take long to submit a book and, though it’s difficult to get in, it’s not outside the realm of possibility so why not at least try? I tried, it worked. I should always have something submitted to Bookbub until such time as they prove a useless expense.

2. Facebook ads running for three days. I’m not a fan of FB ads but, using Bookbrush, I came up with something that looked good. I’m keeping the budget on the FB foray tight because I don’t trust it. I’ve read and listened to the experts on FB ads. They make it sound like it’s a full-time job to get it just right before it goes to shit again. The most successful authors who use FB ads seem to have very deep pockets. We can optimize all our variables to appeal to readers but that doesn’t matter much if we’re outbid every time.

However, big mindset shift: Expensive is bad. Expenses are to be expected. Thinking of expenses in terms of investments is best. Look for the payoff and cut what’s not working.

3. I’m also running a paid Bookbub ad for three days. (That’s different from the featured deal. I’m talking about the ad you bid for that, if successful, appears at the bottom of BB newsletters to curated audiences. BB says that helps to optimize featured deal promotions. We’ll see. I don’t have a great track record of making these sorts of ads work for me but they may be more effective in coordination with the featured deal.

4. This promo came together last minute. If I’d had more time, I would have hoped for an Ereader News Today promo for the day before the Bookbub. It’s set for September 2, instead. Still better than pouring all resources into a one day sale. No one knows Amazon’s algorithms for sure but to achieve higher ranking and stickiness, stacking helps.

5. Many Facebook groups are hostile to author promotion and I respect that. Fortunately, there are relevant Facebook groups that do welcome an author letting them know about a book deal. I’ll do that.

6. I’ve already told my readers on my Facebook fan page. Next stop: my newsletter. I don’t have a big newsletter list. I encourage you to join us at AllThatChazz.com. (The pop-up will soon pop-up when you go there.) I won’t bother you often and only when I have something new to say.

7. I’ve boosted the budget on my AMS ads temporarily. Once again, the goal is visibility and finding more and new readers who will pick up what I’m putting down. Whale readers, superfans, normal fans, casual readers: All are welcome. It’s not about immediate profit. I won’t make immediate profit on a book priced at 99 cents. As soon as this promotion is over, I’ll tally my investment in advertising and weep a little. I will lose money on this tactic in the short-term. It’s a loss leader, as in, I’m leading the way in losses. Yech. However, I’m hoping the readers will come through and pay for more tickets on my Crazy Train. This Plague of Days is one trilogy. I have several other offerings in the same genre: AFTER Life, Robot Planet, and the Dimension War Series.

Note: I also write killer crime thrillers. I don’t expect many crossover readers from the apocalyptic genre. That’s not part of the calculation. If you’re an author who writes in multiple genres, it’s more fun but it’s a tougher go. If I could go back to 2011 and do it all again, I would have probably done the same thing again, anyway. Writing in two genres I love is how my mind works. If your mind doesn’t work that way and you’re just starting out now, I’d recommend either cranking up a pen name to separate and solidify your market brand or simply pick a lane.

Other Caveats

Free may not be as effective as it used to be. Some say Bookbub isn’t as effective as it once was, either. AMS ads are often a quagmire. Some of my experimentations with AMS ads have been somewhat successful and plenty have been low-grade disasters. Worse disaster happen at sea, so let’s not panic. My most successful AMS ad tests have been achieved by concentrating on selling the paperbacks. Higher price point = lower ACos. Yep, some people still love paperbacks, may Thor bless them.

Marketing Strategy

Giving a series fresh covers that are on point and impact sales is a great thing to do as books age. I think too many authors ignore the gold in their backlist. It’s always fun to run off to the coffee shop to write a new book. I had plans for other releases this fall but I got a novel stuck in my head and had to write it immediately. The new shiny thing is always more fun to chase. However, as I write for a living and try to make it all work, it’s not easy juggling business versus art. Sadly, some books fail to launch and trip right out of the gate. Reviews are harder to get. Many would-be guru authors talk about how we have to art harder and be brainful instead of brainless. Few talk about their failures. We all have them. This biz is not for the weak of mind but we’re also going to need big spirits to keep going.

When the going gets tough, make time to go outside, smell the fresh air and chuck rocks at your enemies. Or scream into a pillow.

Then get back to the question: “What am I going to do next? How can I think bigger to do better?”

Thinking Bigger

As I stood in line at the grocery store with my daughter, I complained that book sales were flattening out. The stats about the number of people who read are grim. This is still the best time to be a writer overall but with fewer readers, new tactics aren’t enough. Strategies have to change.

“So what are you going to do?” my daughter asked.

My reflex answer has always been, “Write more books, see what sticks.” I’m proud of my books. They’re packed with wit, action and surprises. I work with a sharp-eyed editor who helps to bring out my best. That should be good enough but it isn’t. It used to be good enough but the market is pay-to -play now. Excellence in one facet is not enough. Writing great books alone won’t keep me going as a full-time writer. (And, at 54, who’s going to hire me for much? I’ve got to make this work!)

To be seen, like every other business, we must invest in advertising, engage with readers where appropriate and spur word of mouth. There are plenty of book marketing strategies and tactics to try. I’m working on a new angle in the run-up to Christmas but that’s just a tactic. It’s not a game changer. I need a new strategy and a far better answer to my daughter’s question.

“So what are you going to do?” my daughter asked.

Audiobooks. Some of you are yawning. This is not new to many authors. It will be new to me. It’s long past time I jumped into audiobook production but there were reasons I didn’t until now. (Good reasons? Debatable, but here we are.)

First, I complained ACX wasn’t available to Canadians. Without ACX, I didn’t see a way for me to enter the audiobook market. (This was before Findaway Voices.) When ACX finally became available in Canada, the costs were too prohibitive for my budget. Then, quite recently, I did some more research and saw my way in. I read articles from authors who took the DIY approach. We don’t need a fancy recording studio worthy of Quincy Jones to create audiobooks. I’m in the midst of turning a basement room into a sound booth and I’m doing it cheaply.

This promotion for This Plague of Days, Season One is a short-term marketing tactic which I hope will gain lifetime readers. Audiobooks production is a long-term strategy that opens up new possibilities. Fewer people are reading but they are listening to books while they’re on the treadmill, commuting or doing the dishes. That’s where the puck is going and that’s where I’ll be.

I’ve produced four podcasts and guested on many more so I was already halfway to adding an audiobook branch to Ex Parte Press. I thought I couldn’t afford the investment or do it right on my own. I had to think different and think bigger.

I had to be a little braver, too.

Please visit my author website, AllThatChazz.com, to pick up your copy of This Plague of Days for only 99¢. The sale ends September 2, 2019. Enjoy! Thanks!

Filed under: audiobooks, publishing, , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

Join my inner circle at AllThatChazz.com

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 9,253 other followers
%d bloggers like this: