C h a z z W r i t e s . c o m

Write and publish with love and fury.

Simon Whistler: How to find your People

[Editor’s note: Today we welcome Simon Whistler of Rocking Self-Publishing Podcast fame. He’s got a nifty and useful mastermind group going, too. Don’t miss checking that out at the end of his post to leverage the power of podcasting for greater success for authors! ~ Chazz]

Eighteen months ago I started a little side project. A podcast called Rocking Self-Publishing.  

Eighteen months later, I’ve talked to over 80 authors, for around 100 hours of interviews. I’ve reached thousands of people though 600,000 podcast downloads. I’ve emailed, Skyped, and met, with a number of people I admire. I’ve even started a small online community for successful and hungry authors; the group of people that I hope my podcast resonates the most with.  

When Chazz asked me to come and do a guest post for his fantastic blog, I knew I didn’t need to write an article, I needed to answer a common question:

Should I start a podcast?

I’m sure Chazz would be the first to agree with me, being a man of many podcasts himself, that podcasting is not “talking to someone and sticking it on iTunes.” It is hard work.

But that’s good news.

Hard is good.

Hard means people don’t do it. Hard means people don’t put in the effort to put out great content week after week. Hard means that if you have grit, you can make it. You can distinguish yourself from the masses, and reap the rewards of being exceptional in the space you carve out for your show.

What space should you carve?

That all depends on what you want to get out of your podcast. What is your perfect end result? I’m going to run with the assumption that you want this podcast to add to your bottom line. And while there are plenty of ways to add to that bottom line, let’s stick with the basics: sell more books, make more money.

Now for the big question, and please, don’t immediately write it off as daft:

Do you want your future listeners to buy your books?

I can hear you thinking: “Simon! I’m not starting this for fun, I thought we covered that?”

Okay fine, we’ll start with the type of show where your listeners will buy your books.

The niche podcast. One that appeals to the readers in your genre.

The process? Work out who is buying (or will buy) your fiction. Create a podcast that appeals to that reader base. Build the listener base. Sell books to them.

What’s awesome about this type of podcast is that you’re probably going to really love doing it! If you write horror, you’re probably into horror, and so are your readers. Let’s break it down:

  1. Who buys your fiction – Survey if you can, there’s nothing better than info from the horses mouth. If you have a mailing list, get on SurveyMonkey, present some podcast options, and ask them! If you don’t have a way to get in touch with your audience directly, check out your Facebook fans, what sort of things are they into?
  2. Create a podcast that appeals – This is more than just the topic. What angle are you going to take? What’s are other, similar, podcasts doing? If there isn’t competition, why not? Also think about tech, quality audio is important, but that’s a discussion for another day.
  3. Build the base – iTunes is important, and audience building through that platform is vital. I really recommend checking out PodcastAnswerMan.com for details on this (and much more about podcasting).
  4. Sell books to them – The good part. Listeners like you, they’ll buy your books, the books were written for people like them (if you did your targeting right).

Super important caveat: Platforms launch books, they don’t continually sell books. Once you’ve hit your audience up a couple of times, everyone who is going to buy has bought.

What about the podcast where your listeners don’t buy your books?

I told you we’d get to this one.

The podcast for writers.

Do you think if I wrote fiction, my audience would buy it? My audience are writers not readers. Yes, there would be some spillover, but if you want to sell fiction to your listeners, don’t start a show about writing. It is inefficient.

If you want to sell fiction to your listeners, you need a listener base who have an interest in your fiction, not your writing process.

Let’s say I put out a spy thriller. The RSP audience might buy it to check out my writing chops (and mock me), but they don’t care about my Jason Bourne wanna-be protagonist.

If you want to sell a book about writing though… well, start a podcast about writing. I myself launched my first book to 80 five-star reviews in the first 10 days. Podcasting in this way can be very effective for non-fiction authors.  

Now, don’t discount the podcast aimed at writers for helping with your fiction sales, I’m about to get to the good part.

Indirect sales.

The most incredible thing about the self-publishing community is the community. When I started RSP, I wondered, “Why would anyone get on the phone with me?” But I wanted to podcast. I wanted to be on the mic. It was going to be fun.

I had less than ten posts on KBoards (the author community a friend told me to check out). Within hours I was setting up digital meetings with people who were selling hundreds of thousands of books.

A niche podcast is a way to “network up.” A way to connect with people who you admire, people you can look to as mentors, people who you might even be able to work with. If you make a quality podcast, it is a ticket to talking to people you admire. I can’t remember where I first heard this, but it has always stuck with me:

“Most successful people you can’t get on the phone for an hour of consultation, even if you pay them. Stick the microphone on, call it a podcast, and you’re in business!”

A network of other authors around you is something that authors at the highest level have. Podcasting is an enjoyable way to build that network, if you are up for a challenge.

But what do you do with this network? Learn from it, work with it, take advantage of the opportunities it presents. Having the ability to call on the expertise of a group of successful people is epic.

It a Wrap

The question, “should I start a podcast?” Pops up in my inbox on the regular.

My reply is usually more succinct when I’m writing an email back to someone, so I should be able to wrap this up nicely:

“Dear Podcast Listener,

Starting a podcast brings many advantages and opportunities, whether you start one for your readers or other writers.

It’s not as easy as we make it sound though, and high quality, regular, podcasts are the ones that make it. So prepare to commit some time. If you can see the return, and will enjoy it, then rock and roll and let me know when you’re live.

Cheers,

Simon

simon@rockingselfpublishing.com

I’m such a proponent of the value of a network that I decided to interconnect mine through an online community. I created a group for the kind of successful authors who come on my podcast. For a limited time, we are looking for outside applications. If you are towards the head of the indie pack, I’d check out the info page at http://writerscircle.rockingselfpublishing.com.  

~ Simon Whistler is a podcaster, author, and audiobook narrator. He podcasts long-form interviews every Thursday at RockingSelfPublishing.com.

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Filed under: author platform, podcasts, , , , , , , , , ,

Why I Went Into Podcasting

Guest post by author Armand Rosamilia

Armand            I know the general consensus for doing something is because you see or hear someone else do it and think (in your infinite wisdom and arrogance) that you can do it better. I am here to tell you, at least with me, it was not the case. I went into podcasting because it was my next challenge.

            I’m a blessed man. I am truly living the dream, being able to write full-time and stay home in my Big Bang Theory sleep-pants and drink coffee and get even fatter (almost at will, that last one). I do two music radio shows from the comfort of said home as well. I have a wonderful fiancé and great kids and I keep doing what I want to do: write books.

            In fact, let’s get the heavy-handed plug out of the way right now. I have a new book out, Dying Days 4, which is amazing. And I’m not just saying it because I wrote it and I want you to buy a copy. I’m saying it because our gracious host had this to say about it:

“Level up with Rosamilia’s take on smarter, scarier zombies! They don’t sleep and neither will you. Read this now!” ~ Robert Chazz Chute, author of This Plague of Days

            I’m sure our gracious host will now add a direct link to the Amazon page to purchase the book so I can keep living this dream. (Editor’s note: Yeah, yeah. Here’s the link! Darn, that Armand is subtle.)

Dying Days 4 Print 2

Click the cover for the Amazon UK link.

But onto other things…

Arm Cast

            I started a new podcast a couple of weeks ago. As you read this, the second episode went live last Friday. Conveniently, it features Robert Chazz Chute (this is getting to be quite the lovefest, I know) in an interview that went almost an hour. Because once my Mighty Canadian Author Friend and I get together on Skype, we don’t shut up.

            The first episode of Arm Cast: Dead Sexy Horror Podcast (I know, brilliant name all around) had interviews with zombie authors Mark Tufo and John O’Brien, two great authors and great guys.

            And that was my only goal for doing the podcast: to get to chat with horror authors, filmmakers, podcasters, editors, artists, heavy metal and punk bands, and anyone else I was interested in. I not only wanted an excuse to talk with them but wanted to record it and share for posterity.

            No written questions, no fancy opening jingle, and I’m not even killing myself in edits. In fact, so far I’ve just kept everything in and let the listener hear what really happened. The goal is to have two interviews per week. Yes, this is a weekly, and new episodes will be released via my rss feed on http://armcastpodcast.com and through iTunes and Stitcher, so subscribe and don’t miss an episode. Every Friday you’ll be treated to a new one.

            Upcoming guests will include authors TS Alan, Thomas M. Malafarina, Jack Wallen, filmmaker David Karner, and a bunch more people I wanted to hang out with. I have a wish list of people I want to interview, so more will be added once I get confirmation they actually want to talk to me. And I love finding new authors and podcasters and anyone else interested in horror to chat with, so don’t be a stranger… get in touch.

            As long as Robert Chazz Chute and I aren’t on a marathon Skype chit-chat, I’ll interview you, too.

            Oh, and here’s the Amazon link to Dying Days 4… just because you know you want to buy it and read it while listening to my podcast and wearing matching Big Bang Theory sleep-pants and eating M&M’s…

~ To find out more about Armand and his many books, check out his blog at ArmandRosamilia.com.

 

Filed under: author platform, podcasts, , , , , , , , , ,

It’s time for your Coolest People nominations

Cool+People+Podcast+FinalOne of my podcasts is the Cool People Podcast. I’m making a list and checking it twice. Guests can be naughty or nice, but they have to be cool. I’m looking for your nominations for 2014. What interviews would you like to hear (or would you like to be heard yourself)?

Who’s cool?67113_196559600480167_927925947_n

I’m interested in speaking with guests about their passions. From director Chris Richardson talking about his latest film to Renee Pawlish talking about the book business, all my guests have strong opinions about the what they do and their place in the world.

Jordanna 2I’ve interviewed Wool author Hugh Howey, Dying Days author Armand Rosamilia, scientific and skeptical person Gordon Bonnet, erotica author Eden Baylee, Middle East foreign policy expert Shermin Kruse, graphic artist Kit Foster, funny sci-fi guy Mark Rayner, musician Mosno Al-Moseeki. Jordanna East shared her experiences with writing and publishing and I spoke with bestselling author Jessica McHugh about True Romance, among other things.

LeRon Barton talked about drug culture and Janice Landry spoke about the Jessica McHugh Shermin picdramas first responders face (and even took a fun quiz about ’80s music as a bonus, so have a listen and play along.)

Actor Dave Straus told us about his worst audition ever and I talked acting and graphic novels with actor Jay Hash.

What about you?

Know somebody you think should get heard? Got a cool project like a graphic novel or a TV show or a movie in the works? Want to talk science, psychology, how the world works (and how it doesn’t)?

There’s a podcast for that. It’s the Cool People Podcast.

If you’d like to be featured on the Cool People Podcast in 2014, here’s the site. Click on the Be My Guest tab for answers to your questions and use the contact information so you make your nomination. I enjoyed every interview in 2013. I’m looking forward to adding new friends through the Cool People Podcast in 2014.

Who knows? I might be giving you a call on Skype soon and we’ll talk to the world about you. And have a listen at CoolPeoplePodcast.com.

Filed under: podcasts, , , , , , , , , , , , , , , , , , , , , , , , , ,

Video, Audio and Pixels: Hugh Howey hits and This Plague of Days launches Episode 5

And here, folks, are the announcements as promised. It’s a cornucopia of fun stuff to feed your hungry, hungry hippocampus:

See the rest of the interview on my YouTube channel here, or subscribe at CoolPeoplePodcast.com.

Also available on iTunes (or on Stitcher through the show link to the All That Chazz podcast.)

This Plague of Days: The first zombie thriller on the autism spectrum.

Episode 5 is now available! Get each ep for just 99 cents or get the discount deal and get all of Season One for just $3.99.

Episode 5 is now available! Get each ep for just 99 cents or get the discount deal and get all of Season One for just $3.99.

In Episode 5 of This Plague of Days, it’s all action as the Spencer family faces great loss in the Midwest and Dr. Sinjin-Smythe runs for his life in London. Dump your expectations of what a zombie apocalypse can deliver. The survivors of the plagues can be just as dangerous as any horde of rampaging zombies.

From the latest review on Amazon…

“The final episode of Season One did exactly what it was supposed to do. It twisted your stomach in knots, let go slightly, then snatched your stomach away until the second season is available.

All the immediate conflicts were resolved in a satisfying way, not rushed, not unrealistic. There’s plenty of ground to cover next season, and the last few lines will leave you guessing. Well done, Chute. You’ve crafted a high-brow zombie thriller that stands out from the rest.” ~ Ava Easterby

Coming late to the Apocalypse? No problem! 

This Plague of Days scares me to death! I just can’t put it down; I have to see what happens next.

A review from Victor Morin

The mind virus is created. Spread the infection. If you already have read it, please review it.Thanks! ~ Chazz

The mind virus is created. Spread the infection. If you already have read it, please review it.Thanks! ~ Chazz

 

Filed under: book trailer, Books, Horror, podcasts, This Plague of Days, , , , , , , , , , , , , , , , , , , , , , ,

How Weird Al, Kevin Smith, Hugh Howey and Scott Sigler Succeed

The mind virus is created. Spread the infection.

The mind virus is created. Spread the infection.

Price alone doesn’t get attention anymore. Being an author isn’t so special. To really stand out and sell more books,  you’re going to have to be you. 

We in the brain tickle business have never had so much freedom and opportunity  to talk directly to readers. We’ve also never been so invisible. The essence of our book marketing problem is that readers are flooded with noise but our signal isn’t getting through. A plethora of fractured choices leaves us catering to smaller niches. The world has exploded with feasts for the senses and books are not central to our cultural dining experience.

How do we help readers find us? 

To figure out how to better reach our niches, let’s look at artists who successfully engage their fans: Hugh Howey, Scott Sigler, Weird Al Yankovic and Kevin Smith.

Be famous for something else first.

When director Kevin Smith’s Clerks hit, that movie was his introduction to his niche. He has described the film as as a handshake to America that said, “Hi, How are you? I’m Kevin Smith!” Being famous first isn’t  helpful advice, but it’s so obvious, I had to get this one out of the way first.

Pioneer something new.

When Kevin Smith jumped on the podcast bandwagon, there weren’t many musicians in that band or on that wagon. He’s always up for something new or a twist on something old. He abandoned the big studio promotion model to take his movie, Red State, on tour to his fans. Now he’s taking his Super Groovy Cartoon Movie on the road.

The same willingness to adapt applies to Scott Sigler. When his manuscripts weren’t selling to publishers, he sat in his closet and recorded his books as podcasts. When he went back to the publishers, it was still so early in the game, the publishers replied, “What’s a podcast?” But Sigler’s readers found him through audio and ended up buying his work in digital and paper.

Think it’s too late to get into something new? Podcasting is still new. You probably write a blog, but there are millions of blogs vying for attention. There are only a few hundred thousand podcasts.

POD Chazz 2I have two podcasts and I sell the most books where my podcast is most popular. Also, I’m connecting with cool people on Vine. I don’t know what the next big thing will be, but I’m open to jumping into anything early if it makes sense to test it. Just don’t wait until the new social media platform makes sense to everyone.

Embrace Different and get noticed.

Hugh Howey has taken a contrarian approach to fan fiction. He’s embracing it. Instead of guarding the realm of Wool, he’s invited others to play in his sandbox. That one move has already gained him new fans and more publicity. The fact that Amazon decided to promote fan fic makes me think he’s on to something. (And before we get snotty about it, don’t forget fan fic is where the Fifty Shades of Gray‘s success sprang from.)

Kevin Smith just pressed a new album for his cult of rabid fans. That’s right. As in vinyl. They’ll buy it, too. They love him.

Scott Sigler appeared on The Joe Rogan Experience recently. Lots of fiction authors (like me!) would love to get on that show. He got there because he’s interesting, does tons of research for his books and he’s technologically innovative. Couldn’t happen to a smarter guy.

Meanwhile, Weird Al expanded his empire into our territory. He’s written a children’s book. Couldn’t happen to a nicer guy.

Build a body of work.

After his many movies, Smith has a plethora of podcasts he’s begun, sponsored, abandoned and continued. His motto is, “Monetize.” He monetized conversation and found a way to keep his connection with his fan base between movies. Before podcasts, his ongoing conversation with fans happened through Twitter. Before that, his was one of the first message boards on the Internet. Keep up with innovation.

Weird Al has made music parodies for decades now (and weirdly, he does not appear to be aging.) It might surprise you to discover that half his songs are originals, not parodies of popular music. His fans know every lyric of his extensive musical inventory, though. Weird Al puts on an amazing show and, though many love him as a comedian, he doesn’t get the respect he deserves as a musician. He and his band have incredible range. They have to be great to convincingly parody so many artists of different styles. Keeping up with the music and being brilliant explain his staying power. His fan base renews so parents and their children have grown up loving Al. He didn’t get that status by being a one-hit wonder.

A bigger inventory is key to successful book marketing. Like I said repeatedly in Crack the Indie Author Code, your one sure, long-term strategy is to write plenty of good books. By occupying more digital real estate (like “Also boughts”), we send up a bigger flare to help readers find us.

The more shots you take, the more chances you have to hit. Once one book hits, all your sales rise. Do not bet it all on one spin of the wheel.

Be available.

Cool+People+Podcast+FinalQuite often you will read complaints about social media, particularly from authors. How many more blog posts will bleat, “But I just want to concentrate on writing my book…”? That’s not social media’s problem. That’s your time management problem. Figure it out and do what you enjoy when you can. (For instance, Vine’s a blast, it goes to my Facebook and Twitter, and it takes six seconds.)

Don’t complain about social media. Complaining about having to talk to readers makes you sound like someone potential fans don’t want to know, love and support. Whining doesn’t make you a diva or an auteur. It makes you a pain in the ass. 

Hugh Howey bubbles over with success, but he’s definitely not churlish. He’s friendly and nice. When I asked him about appearing on the Cool People Podcast, he got back to me right away even though he was on the road. (I’m interviewing him for the show next week! Can’t wait! If you have questions you want me to ask him, submit them to expartepress [AT] gmail [DOT] com.) 

Be available where readers congregate.

Smith and Weird Al tour. Scott Sigler is as close as your earbuds for free and when I sent him a tweet, he got back to me. Hugh Howey’s YouTube channel is plenty busy. If you aren’t talking where people are, you’re either praying or talking to yourself. Whether it’s social media or speaking events, go meet new people.

But it’s not just about sending signals out.

You don’t get much love hiding in a hole. To  engage people, be responsive when you can. For instance, Weird Al found himself waiting for a plane. He tweeted a phone number. “Anybody want to chat? I’ve got five minutes to boarding.” All his fans who couldn’t get through undoubtedly appreciated the gesture. It speaks to the sort of person he is (i.e. someone you want to know, love and support.)

When I met Kevin Smith, he couldn’t have been nicer to me. (Same with comedian Mike Schmidt, who has the same knack for remembering the name of everyone he meets and putting them at ease.)

Here’s the key: Be nice and listen to what they’re saying.

When you’re talking to someone, speak to that person as if, for that moment, he or she is the only person in the world. It sounds easy, which is why it’s so crazy more people don’t do it. (I’m confident divulging this open secret because, if you aren’t already genuinely nice, you won’t be able to fake it.)  Also, successful authors are always interesting, intelligent people with diverse interests. To be interesting, be interested in your world and in others.

Social media isn’t working for everyone.  

Episode 3 launches today! If you've been holding back on jumping in, now's the time!

Episode 3 launches today! If you’ve been holding back on jumping in, now’s the time!

Maybe that’s because we aren’t loveable, helpful or engaged enough. I’m not saying you have to engage “everyone”. That way madness lies. Besides, the writing has to come first and getting everyone on board isn’t the point. The point is to engage with people who get you and your work. I don’t need millions of readers who can take me or leave me. I need a few thousand die-hard cultists who call themselves an army, build fan clubs, buy books, leave happy reviews and don’t hate. That seems achievable. At least it’s easier than attempting to appeal to everyone (which too many people try to do.)

To the naysayers, I ask, “If social media is a lost cause, what is the alternative? Smoke signals?”

And are you being Weird Al enough?

~ I’m Robert Chazz Chute. I’ve written the Hit Man Series, writing and publishing guides and most recently, This Plague of Days. TPOD is about a flu pandemic that turns into a zombie apocalypse as seen through the eyes of an autistic boy. It’s a serial, so you can gamble 99 cents on Episode One and buy the episodes a bit at a time, or grab the discount and get all of Season One for just $3.99. And by the way, when I’m nice to you, I’m not faking it. I only fake orgasms. In supermarkets.

Filed under: All That Chazz, audiobooks, author platform, book marketing, podcasts, , , , , , , , , , , , ,

Writing and Podcasting: Blog Highlights from The Week That Was

A cross-genre flurry about  society's collapse under the crush of the Sutr Virus combined with a boy's love for odd words, Latin dictionaries and his father.

A cross-genre flurry about society’s collapse under the crush of the Sutr Virus combined with a boy’s love for odd words, Latin dictionaries and his father.

The book I lost a job for…and why zombies? at ThisPlagueofDays.com

This post is as much about writing, characterization and process as it is about my horror serial. You’ll want to check this out.

Cool LeRon Barton Writes Straight Dope at CoolPeoplePodcast.com

I sat down with LeRon Barton to discuss drug culture in America for the Cool People Podcast. LeRon interviewed a host of people in the drug Cool+People+Podcast+Finaltrade and looked at it from all angles, from meth users to legal marijuana growers. Then he wrote a book, Straight Dope, about those candid interviews. It was a great conversation you’ll want to hear listen to and ponder. We dare to ask the question, “Why does Lindsay Lohan get so many breaks?” The answer we come up with is surprising.

The One That Gets Sexy on the All That Chazz podcast

Each week I read from Higher Than Jesus, my crime novel. In this episode, Jesus Diaz (my loveable Cuban assassin) deals with fallout from a life Dark Higher Than Jesus banner adof violence as he gets busy for the first time with Willow Clemont AKA the future Mrs. Diaz. The childhood trauma that shapes Jesus’ life is the core of the book, but it’s the erotic unveiling that will keep you riveted as this chapter gets sexy. (Yes, I use my sexy voice.)

Photo on 12-12-05 at 4.33 PMThey versus We: From Slave to Immortal in One Manifesto 

This is an artist’s cry of defiance. We need to be defiant. We must be unique to survive. There are dark forces united against us in a system that does not care about us. Consider this manifesto our rallying cry in the war of Art.

This Plague of Days: The Pitch

If you’re looking to see how a pitch is constructed, here it is. I’m not sending this off to agents, but if I were, this would be what the TPOD pitch wouldThis Plague of Days III look like.

First it was kale shakes. Buttered bulletproof coffee is next!

Behold! The awesome power of the kale shake!

Time Management for Weight Loss and Everything Else

DecisionToChange.com is my fastest growing blog. You’ll find all sorts of interesting tidbits about health, food diaries and more here. Don’t forget to like, subscribe and spread the word as I work on my weight loss journey. You may even want to join me.

Uncomfortable answers to questions about blogging

This was my most popular post by far this week. If you missed it, you’ll probably want to have a look for ideas about when to post, how to improve the look of your blog and how much to post. Plenty of issues tackled here, including the most troubling answer to a question rarely asked: Why blog at all?

What new on Vine?

Click it to grab it.

Click it to grab it.

Have you updated your author site’s links and pages recently? I updated several pages on my author website this week. Perhaps most important this week, I added an update page to supplement my guide to the Vine App, Six Seconds. This book, about marketing using this very cool app came out not long ago, but each month the developers have tweaked it somewhat. I’ve added notes about those improvements on a timeline as the upgrades come in. Note to all: Vine had 13 million users last week, but it’s on Android now, too! That’s a lot of eyeballs and a free way to spread your word on video Twitter.

I appear on the Inverse Delirium podcast

POD Chazz 2I love podcasting. I love comedy, stand up and otherwise. I love it so much, sometimes I appear on other podcasts. I did a comedy sketch for Inverse Delirium, a podcast from Baltimore. I play Professor E. Coli. I’ll be in another Inverse Delirium later this summer, sort of playing myself.

(This week, I was briefly mentioned on The School of Podcasting and The 40-Year-Old Boy podcast, too! Love those guys! Checkout their podcasts and subscribe to them, too.)

Filed under: All That Chazz, blogs & blogging, book marketing, Books, getting it done, podcasts, Publicity & Promotion, publishing, readers, , , , , , , , , , , , , , , , , , , , , ,

Ebooks: What makes a great cover? What makes a bad one?

Click it to grab it. Just 99 cents!

Click it to grab it. Just 99 cents!

It’s very instructive to read the analysis of what makes covers better or worse. What makes a great ebook cover? It’s often easier to learn what makes a poor one. Art is subjective. We often don’t know what components go into making art “good”. We just know what we like. However, there are graphic designers who, with skill and experience, inject more objective analysis into art than we ordinary mortals. Joel Friedlander, at The Book Designer, is one of those magicians who can break down why a cover works, or, at the very least, he knows why it doesn’t work.

 This week, Six Seconds won February’s ebook cover design award on Joel’s website. Check it out, but have a look at all the books. Once you see the covers through Mr. Friedlander’s eyes, you’ll begin to reevaluate all the covers you see. You’ll look for what’s missing as well as what design elements hit the mark.

Kit Foster: The Dude Came Through

My graphic designer is Kit Foster of KitFosterDesign.com and he gets all the credit for the win. Sometimes we have long discussions about what the covers of my books should look like. For instance, our back and forth over Higher Than Jesus was exhaustive.

For Six Seconds, I was in a hurry to get the instant guide out because it’s the first book about the Vine app. All I told Kit was: “Gimme a stopwatch wrapped in vines, please. Here’s the title. Do your thing and I won’t ask for any tweaks, I swear to God.” Kit’s solid and, as usual, he delivered excellent art. (He also won for his cover of Higher Than Jesus in the hardboiled mystery category of the Venture Galleries Award recently.) 

Cool guy talk

Higher than Jesus Final NEW copyI’ve plugged Kit plenty over time because I think authors need him and skilled designers like him. If you’re still shy, then you’ll love to eavesdrop on a conversation I had with Kit recently. I just interviewed Kit on the Cool People Podcast. You’ll find him sweet, friendly and Scottish. We talk a little about a lot of things: bad drugs, bad drug laws, good drugs, Breaking Bad, what inspires us and, of course, what goes into making a book cover work or fail. 

Step 1. Have a listen to the Cool People Podcast. (Subscribe, donate, apply to be a guest @rchazzchute on Twitter, do jumping jacks etc.,…) Enjoy.Cool+People+Podcast+Final

Step 2. Go to KitFosterDesign.com and start up your conversation with Kit about your next book cover.

 ~ If you like the Cool People Podcast, you may also enjoy my other podcast, All That Chazz, wherein I monologue, do readings from my crime novels and goof around. Find those podcasts and links to all books by Robert Chazz Chute at AllThatChazz.com. For  highlights from all my various feeds and content, check out my Rebelmouse page here.

Filed under: awards, book marketing, Books, podcasts, publishing, What about you?, , , , , , , , , , , , , , , , , , ,

Rebelmouse Review: How to Gain Readers and Listeners with a Collage of You

Click it to grab it. Just 99 cents!

Click it to grab it. Just 99 cents!

My author platform is a sprawl of social media. I’m bringing my voice to a more effective public address system with Rebelmouse.

Recently a social media expert told an author to bring two blogs together, amalgamated to one site for better SEO. That way, more people would discover her awesomeness. The problem resonated with me. I have (deep breath) three WordPress blogs, two podcasts, three Twitter feeds, a tumblr site, a Facebook page, Google+, a Pinterest board and occasionally I send out a SONAR pulse from my one-man attack submarine. I wondered, how could I possibly bring everything together without becoming some expensive programmer’s buttockal pain? I wanted to curate all my content so my readership and podcast listeners could hit the highlights in one convenient place and receive one harmonic signal. Tough problem. I now have an easy answer, and it doesn’t include hiring a programmer I can’t afford. In fact, the solution was free. It’s me on Rebelmouse.

Showcase pics and vids

You’ll notice at the top left there’s a new Rebelmouse follow  button. Please click it for The Full Chazz Experience. It’s free and ready for your unending delight. As for signing up to curate your own stuff, you can pay for premium services at Rebelmouse (starting at $9.99 a month). I opted for free now and may upgrade later. When you go to my page, it looks remarkably like a Pinterest board. The difference is, Rebelmouse pulls the feeds from the far reaches of my book and podcast empire (mmmkay, tiny kingdom) so you get the latest from the All That Chazz podcast, The Cool People Podcast, ChazzWrites.com, AllThatChazz.com, my primary Twitter feed (@rchazzchute), Facebook and Pinterest. I even added a few videos from YouTube, which, until now, most of my readers were unaware I even made. That’s the power of Rebelmouse.

Advantages for selling books

The move to Rebelmouse was especially important to me so I could show off the work and play I do with the Vine app. I make announcements about my books and podcasts on Vine amongst quick videos of our skinny pigs chattering and having fun as a six-second comedian. I wrote an instant ebook about Vine (Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App). I wanted to draw more attention to the book and show the fun I was having with the app all in one place. Potential readers could see what I was so enthused about in Six Seconds and I could help them with the decision to buy my book and join up by showing them vines (that’s videos made on Vine). Traffic to AllThatChazz.com shot up since I joined Vine so there’s definitely value there (and the book’s just 99 cents on Amazon, by the way. Please and thank you.)

Pros

I’ve already noticed another increase in visitors since adding Rebelmouse. One easy curation page obviously makes it much easier for readers to consume my content. You can also share your offerings on Rebelmouse back to your networks. When visitors arrive to check out one offering, they can quickly check out what else is on display and get my flavor. That’s a funnel and funnels are valuable in building an audience and getting fans who buy all your books.

The front page on Rebelmouse even has further curation options. You can click on the tabs at the top so you only see the podcast page, books page or Pinterest page. (These pages were suggested by Rebelmouse based on the tags in my feed content.) Comparisons to Pinterest are obvious, except it’s a collage of the Magic that is You instead of a collage of the things you like. The beauty of this solution is an attractive page with everything in one place that’s easy to take in. When you click on the link, you’re whisked back to the original page. Not many authors are on Vine yet and very few are on Rebelmouse (I noticed Jane Friedman is there, for one). The time to get in early on these tech solutions and enhance your author platform is now.

Cons

I did have a glitch or two when I put the page up but I figured it out pretty quickly. Be careful about which feeds you authorize and be hesitant to hit the auto-update when it is offered. That got overwhelming when everything came in at once. I clicked on auto-update and then couldn’t figure out how to switch it back. I also changed the name of the page to my name (rather than confuse readers with another All That Chazz page.) That change messed up my first announcement link so eager readers got a “404, Page not found error” when they tried to follow. That fixed, I’d say most of Rebelmouse’s interface is fairly intuitive and I really like the page now.

There are certain posts I’d like to be sticky at the top, but that might be a premium feature in my future. The Pinterest look is effective, but if you never or rarely use pictures or video on your posts, it won’t work so well for readers. Like Vine, Rebelmouse is a visual medium first and text comes second. That’s fine. We’re visual creatures. Your future boyfriend or girlfriend across the dance floor might have a great sense of humour and a powerful intellect, but your first impression is eyes, hair, cheekbones, build and how well they fit in those jeans as they do the funky chicken.

Conclusions

Rebelmouse looks great for authors, photographers, musicians, graphic artists and anyone who wants a more social pitch site (compared to a pricier, upscale, hard sell, sales site like Crushpath). As we continue to search for new ways for authors to find readers (and help readers find us), Rebelmouse is one easy way. It’s the free solution I was looking for to create a magazine experience of all that I offer in one convenient page.

Book promotion and marketing is damn tough. It just got a little easier to curate ourselves in a happy way.

Filed under: author platform, book marketing, podcasts, Publicity & Promotion, publishing, rebelmouse, Vine, web reviews, What about Chazz?, What about you?, , , , , , , , , , , , , , , , , , , , , , , , ,

More Fury: Haters, Taxes, #Readings, #Podcasts

Higher than Jesus Final NEW copy

FYI: The new edition of the All That Chazz Podcast is up at AllThatChazz.com and it includes:

1. Waiting in shivering anticipation for Liberace.

2. A short, crazed rant on haters and my unreasonable sensitivity.

3. Jesus explains and forgives plus Stitcher issues.

4. Bradley Manning and awesome podcast recommendations. 

5. Scott Sigler on the Joe Rogan Experience (and self-loathing.)

6. Two readings: Chapters 9 and 10 of Higher Than Jesus: Hollow Man and Fight Club.

7. Whining about taxes and railing against my accountant.

 

Listen to the new podcast, More Fury: The Hollow Man Edition. If the show tickled your fancy, please leave a happy review on iTunes because that helps. If you don’t care for All That Chazz, try the Cool People Podcast. Cheers!

~Chazz

PS What am I doing? Editing the same way I do everything: Furiously.

Filed under: podcasts, , , , , , , , , , , , , , , , , , , ,

I screwed up. I’m going to need a bigger boat.

I screwed up

I had a publishing schedule and a plan. I committed to ship books on time. As Seth Godin says, “Artists ship.” This is business, so make a good plan and Cool+People+Podcast+Finalstick to it. But what if the plan sucks?

Time to adapt

Adaptation is what a small company can do that a big company often can’t. Big companies have committees and hierarchies and approval processes. I’ve got me and a couple of freelancers and an ad hoc committee of friends and allies I bounce ideas back and forth with. All the decisions, blame and reward go to me. It’s time to take blame and make new plans.

The Excuses Not to Ship

Six+Seconds+copyI had stalled out on writing fiction for a couple of weeks because of time management issues and sickness: My daughter got sick; I started a new podcast; I wrote a book about Vine. All those things were necessary to deal with and I have no regrets. I’m rather fond of the sick kid, so there’s that. I’m excited about adding another podcast (the Cool People Podcast!) to my tiny empire. Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App, was a fun exercise that could actually help people get more attention to their brands with a new social media tool. Diversifying helped my other books’ sales, too. As diversions go from the main war plan, these are pretty good ones. However…

The Reasons to Adapt

My production plan was off target because I need to launch a new series to get more attention to my other books. I try not to think too much about all that I have planned for this year. If I try to grok it all at once, my cerebellum pounds my brain pan until I lie down clutching an Advil bottle.

The core issue is the crime fiction I write is hardboiled, but funny. That’s a tough nut to crack. Many would call sardonic neo-noir Bigger_Than_Jesus_Cover_for_Kindlea forgotten niche. The reviews of the Hit Man Series (Bigger Than Jesus, Higher Than Jesus) are great, but I realized I had to diversify to get the whole line of books more attention.

Self-help for Stoners, for instance, sells the best consistently, but it’s also been around longest and by some people’s lights, it’s experimental fiction, too (or at least weird and maybe challenging). The Hit Man Series would be considered experimental by some. I don’t agree. In fact, I think that’s a bit silly, but who cares what I think when I have numbers to evaluate? I have to diversify to get the tide to raise all the boats.

The Original Plan

I was going to write the third book in the Hit Man Series, Hollywood Jesus, next. I’m already more than halfway through it and I love that character and his story. The book after Hollywood Jesus will be a real twist, too. I’m going to revisit characters from the original book. My pitiable assassin, Jesus Diaz, will share the book with…ahem…no spoilers yet…but the twist will make that series achieve lift off in a huge way, I’m sure. I can hardly wait. However, in publishing Six Seconds, I’ve seen how one book can help other books in surprising ways. By giving new readers a surprising book that delivers in a more conventional way in a comfortable genre, I’ll open them up to trying my other brands of inspired lunacy.

The New Plan

Higher than Jesus Final NEW copyI have a post-apocalyptic, coming-of-age plague thriller that’s already written. It took me a year to write. I’m revising it now. It’s 125,000 words and ripe for serialization. This book has some strange elements to it since much of the action is seen through the eyes of a boy with Aspergers. I’m going to publish the Aspergers/plague book next, instead of Hollywood Jesus. Though the subject matter can be strange and wonderful and scary and terrible, it’s an adventure story told in third person, limited omniscient. In other words, it won’t scare anyone off because it feels “experimental”. Strange at times, sure, but it’s ultimately about a family and family relationships strained by a crisis. In the Hit Man Series, there’s a lot created to make you laugh. In this series, you’ll take me seriously.

I will deliver the plague thriller in two months. Anybody who wrote me off as too weird for them just because I write stuff that challenges preconceptions of how stories should be told? Buckle up. I’m coming for you and I won’t even have to shanghai and coerce you up the plank to my party cruise. You’re going to want to be a passenger on my pleasure boat. I’m making it bigger, just for you.

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

Game on.

~ Chazz’s author site is AllThatChazz.com where you can find out more about his books or check out his rants and author readings on the All That Chazz Podcast. His new website is CoolPeoplePodcast.com. The first episode features horror author Armand Rosamilia in conversation about zombies, The Walking Dead and writing more books, faster (among other things.) Check it out. 

Filed under: book marketing, Books, ebooks, podcasts, Publicity & Promotion, publishing, What about Chazz?, , , , , , , , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

Write to live

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

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