C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

How Authors Disappear

I had a fun chat with an author friend who started publishing about the same time I did. We’ve both been in independent publishing for a decade or so. Many aspects have changed in that time. Way back when, pretty much the only marketing advice was to write good books, write more, and hope to get a BookBub. The best way to advertise your book was to write another. For a while, that was true. It’s not enough and hasn’t been enough for a long time. “Organic” alone isn’t going to get you juice.

As the industry matured. savvy gurus encouraged us to fire up newsletters, gather subscriber emails, and create autoresponder sequences. Full disclosure: Little of that interested me much. I didn’t want to market books. I did that kind of thing when I worked in traditional publishing. I’ve always been more interested in the craft. Marketing can be creative, but it’s never as creative as building a novel.

Visibility Then

For a time, I had a higher profile in the indie community. Through this blog I made friends with some heavy hitters and that got me on Simon Whistler’s podcast. From there, I appeared on one of Armand Rosamilia’s pods, was a regular on the sadly defunct Author Strong podcast, and became a co-host on the Self-Publishing Roundtable. I also had several podcasts of my own. NaNoWriMo asked me to provide one of those encouraging how-to, you-go-girl posts. Perhaps most helpful was publishing my best-known trilogy, This Plague of Days.

Then…well…what did happen exactly?

My Disappearance

My friend said, “I had no idea how many books you’d written! It seemed like you disappeared, and all of a sudden you’ve written over 30 books!”

I burst out laughing at “all of a sudden” and she joined me. Of course, it took a while. That’s 30+ books over 10 years, plus all those under pen names and projects where I served as a book doctor. Whether I was working full-time or part-time at my day job, I was always writing something. Passion, consistency, a dedicated space to write, and a closed door are keys to productivity.

However, I did not do a few things that would have helped me. I pulled back on writing this blog daily. I had a day job then and, frankly, some stuff was going on behind the scenes that knocked me flat. I experienced a lot of frustration and several anxiety attacks before I left all that nonsense behind for good. (My good. Writing has been my full-time job for a few years now.) As the pandemic progressed, I didn’t write fast, but I was always writing.

Other mistakes? I wrote (and write) in more than one genre. I did several stand-alone books rather than writing in long series. I have no regrets, but I defied several tropes of my genres. Artistically, those choices made sense. From a business point of view, less so. It also didn’t help that I held back on publishing anything under my name for a long time. Our Zombie Hours and Endemic are just out, but before that? The Night Man came out at Christmas, 2019. Even with some success, if you don’t publish regularly, it’s easy to be forgotten by readers.

Visibility Now

I’m happy to say I will be getting back into podcasting soon. I’ll announce two new podcasts, one fiction and the other non-fiction when the time comes. I mention this because a survey came out a while ago noting that many of the most successful authors are also into podcasting. Correlation or causation? Not sure. Who cares? I have a background in radio and love podcasting, so I’m in.

Speaking with my author friend, it came to me why, despite all my productivity, I seemed to disappear from her horizon. The answer: No advertising budget. I coasted on sales of my backlist. Without the budget to advertise, we disappear from view.

There are plenty of ways to stay in touch with readers. Newsletters, podcasts, blog tours, promotional platforms (like Freebooksy and Bookbub), Facebook ads, Amazon ads etc.,… Some are more expensive than others. Ours is a competitive environment. Like any business, we have to advertise to maintain visibility and viability. If you can’t invest money to remain visible, you’ll have to invest a lot of time and try to leverage that.

The gold rush died out a long time ago. I don’t like it, but the game is pay-to-play, now more than ever.

Hey, here’s an ad because I love to entertain readers, but I also like to buy groceries!

I was a nail. I am a hammer.

As the United States falls to disease, killers and thieves rule New York. Bookish, neurotic, and nerdy, Ovid Fairweather finds herself trapped in the struggle for survival. 

Bullied by her father, haunted by her dead therapist, and hunted by marauders, Ovid is forced to fight.

With only the voices in her head as her guides, a former book editor will become a queen.

~ I’m Robert Chazz Chute. Check out my killer crime thrillers and apocalyptic epics on my author site, AllThatChazz.com.

Filed under: book marketing, , , , , , , ,

An Apocalypse in the Middle of an Apocalypse

When I started publishing books in 2010, my pace got faster as I refined my processes. Take a couple of books through the editorial process and you identify quirks, mistakes, and inefficiencies you can avoid with future projects. At one point, I wrote five books in one year (and that was while I still had a day job). I took three days to format my first book. Back when I serialized This Plague of Days, I refined that formatting process down to a few minutes. Some things get easier with experience, feedback, and repetition. Then along came a killer pandemic and all my routines and expectations got torpedoed.

Trouble writing? This bud’s for you, bud.

Not Coping with COVID-19

The last book I put out was a thriller called The Night Man. That was Christmas, 2019. Almost two years later, I’m finally about to publish again. For several reasons, I took my time with my new book. This apocalyptic tale is a compelling experience that, in part, explores how we respond to disaster (or don’t). Endemic asks, “What happens when a pandemic never ends?” It’s not a short read, but the pacing will make it feel that way. I put so much of myself into this book that, despite its grand setting and sweeping scenes, the story is a relatable cautionary tale about what happens when variant storms strike. I wish the story wasn’t so relatable. The immediacy of viral dangers affected my writing routines negatively. What follows are my suggestions if you have been similarly afflicted.

How to Write (or not) in the Middle of an Ongoing Disaster

  • Put yourself on a social media diet. If the TikTok warning comes up suggesting you go outside to smell the roses, you know you’ve been on the app too long. It’s easy to get sucked into doom scrolling. I sure did. Though the news might give you ideas, it can just as easily suck away writing energy. So much of the news is repetitive that listening to a third epidemiologist in one day is counterproductive.
  • Self-care. Maybe that means remembering to take a shower. Perhaps exercise is missing from your day. Look at what’s missing and fill that need.
  • Writing sprints with a willing writing buddy work.
  • Setting a timer and writing your first draft as fast as you can in short bursts works, too.
  • Focus on what you can do, not what you can’t do.
  • Think of each chapter as a short story instead of setting your sights on a huge word count. “I am going to write 500 words before the top of the hour,” sounds reasonable and doable. “I’m going to knock out a massive epic of 150,000 words by the end of the month,” is intimidating.
  • Tell stories you feel a great need to tell. Passion alone may not take you all the way to the end of the project, but it should give you some inertia. Hacks don’t have passion. Business considerations are for before and after the writing session, not during. Write the story.
  • Abandon unreasonable expectations. If you’re writing 200 words a day, don’t torture yourself with promises to craft 10,000 words tomorrow morning.
  • There is no rule that says you have to produce x number of books a year. Things change. Your response can change. Do what you can do and want to do. What you think you need to do can’t be bigger than what you can do.
  • Avoid martyrdom. I’ve pulled my share of all-nighters as a writer. I don’t do that anymore because I know if I push myself too hard for too long, I’ll get burned out. I want to write useful pages. Longer hours might just give you more mistakes to fix.
  • You are a writer, not a robot. Accept that now isn’t necessarily your time to accomplish x, y, or z. The rise and grind ethos is fine if you can stay healthy working at a blistering pace. Some people get energy from that approach. It’s not for everyone, though. Is anything?
  • Many go-getters and gurus will encourage you to “get back to normal.” The pandemic is not over and, to me, such admonitions feel like celebrating a touchdown at the 30-yard line. I understand the inclination to pretend this disaster isn’t ongoing, but it is. These are not normal times and not everyone is okay. Not everyone’s losses or ability to respond to challenges are equal. Be kind to yourself.
  • Some writers have found the lockdown experience energizing to their work. I know of no stats that suggest what and where that split is. On the other hand, many people have quit their jobs. Writing is a job you can turn your back on. You can quit and focus your energies elsewhere. If it’s not good for you right now, be honest with yourself when you need to walk away.
  • Professionalism? Sure, I’m all for it. Set a schedule. Have a dedicated work space and show up. Establish flowcharts of your action plans for writing and marketing. Measure and record your quantitative output. Keep an eye on the quality of your input. Do the thing … as long as it’s helping you, not hurting. Writing is supposed to be fun, remember?
  • Hydration, sufficient sleep, a healthy diet, and exercise are all important. However, these are not panaceas. When people need help with physical and mental issues, some well-meaning cheerleaders will appear to tell you to go for a walk in the sunshine. That’s fine as far as it goes, but if your pancreas is merely serving a decorative function, you’re going to need more intervention than nice thoughts and meditation. If you need professional help, get it.
  • Another’s writer’s success can be motivating. That’s not true for me, though. When Amazon tells me an author I follow has come out with their fourth book in four weeks, I don’t feel good about myself. Besides, there are too many variables to replicate another’s path precisely. Do not compare your output to anyone else’s production schedule.
  • Procrastinate productively, whatever that means for you. If you need a nap and can do so, enjoy that nap. If you want to clean up your workspace, go head. However, don’t tell yourself you’re going to write “sometime” today and end up torturing yourself with I-should-haves. If you’re going to take the day off from writing, choose to do so consciously and choose early in the day. The worst writing days are the ones you tell yourself you were supposed to have had and didn’t execute.
  • A caution about procrastination: Are you one of those travelers who pack your entire wardrobe for a weekend getaway? When traveling, take half the clothes and twice the money. When writing, no, you don’t need to do so much research. Research to achieve verisimilitude is encouraged. Research that pushes your deadline back a month is procrastination.
  • Rely on social support. We have all grown more isolated in the last year and a half. Break loneliness. Talk to friends on the phone. Enjoy a Zoom call. Reach out and text someone. Share another cute dog video. Think of it as physical distancing, not social distancing.
  • Prioritize. That sounds like I’m scolding, so let me rephrase: Be lazy about the right things. Say no to the right things and yes to the write things. For instance, me to She Who Must Be Obeyed: “I got a lot of words down today, but I didn’t mow the lawn. It’ll keep another day.” Or, “I’m sick of the Sunday Bean Soup I made. It’s the fourth day in a row. Wanna order pizza?”
  • Writing, but you’re not feeling that last scene? Maybe it’s time to reward yourself with a short story to submit to an anthology. The right change can boost your creative energy. Taking a break can mean going for a swim. It might mean putting your energy into that mystery you’ve always dreamed of. You know, the one where the orangutan escapes from the zoo and solves heinous crimes with his sidekick, a Mormon sign language interpreter with a penchant for exotic cheeses. Do you, boo!
  • Blocked? Start writing about that. What does that frustration feel like? What childhood affront does that pain remind you of? Thinking about writing and not doing so is pain. Starting to write about anything, primes the pump and gets the juices flowing. Write fast, write now, and edit later. Silence your inner critic and dive in. Soon you’ll look up from the page and discover you’ve been at it a while and now you have something to work with. Blank pages are notoriously difficult to edit.
  • Read something that inspires you. You can read as a writer and analyze the narrative. I’d suggest you read like a reader instead. Remember the joy of reading? Let that feeling percolate so you’ll come back to your love of the written word.
  • Find what motivated you before you lost your mojo. There aren’t any wrong answers. Love, spite, competition, proving your ex wrong? Whatever gets you back to the writing mindset.
  • Aim for excellence, not perfection. Perfectionism is self-hatred. Some writers speak of putting out “minimum viable product.” I’m nervous about that wording and how it can be twisted. However, if it helps to get you writing, consider that there are plenty of successful writers entertaining legions of happy readers. Not all of them are solely focused on writing The Best Thing Ever Written. They are writing to entertain without the burden of a subjective and snobby literary standard.

What helped me most?

I faced challenges to my mental and physical health over the past couple of years. Chronic insomnia robbed me of many productive days, for instance. What I needed was time. I wrote a little, poking at my WIP. I didn’t manage to write every day. The best I could do was four days out of seven. When I allowed a limit and told myself it was okay not to write on a certain day (or series of days), the stress headaches went away. Taking my time with the story fueled my creativity. Patience made for a richer, more layered novel.

Writing a little at a time, I got where I needed to be. This month, I’ll release my first book in a long time. I’m healthier these days. My mojo and ambitions are rising again. There will be a hardcover, paperback, and a podcast of Endemic. Next year, expect an audiobook. Endemic holds echoes of my most successful series, This Plague of Days. I took my time. Endemic was worth the wait.

~ For all my killer crime thrillers and apocalyptic epics, please do check out my links at AllThatChazz.com.

http://www.AllThatChazz.com

Look for Endemic on Amazon later this month. To get your heads-up about when it’s available, sign up for updates at AllThatChazz.com.

Filed under: publishing, writing, writing advice, writing tips, , , , , , , , , , , ,

A good ending

If we must expire, most of us aspire to leave this dimension while in our sleep, oblivious to pain and our passing. For books, writers and readers have differing ideas about a good ending. In this post, I’ll tell you how I navigate that fetid swamp to make the happy voyage out to sea.

In my writers’ group meeting, we zoomed over a couple of ideas about what makes a good ending. In a short story, there is some room for ambiguity. Don’t try too much ambiguity with a long novel, though. Bring it in for a three-point landing or more readers will be disappointed that they invested so much time in a narrative that lacks a solid conclusion. For romance, the couple have to get together in the end. If they don’t, it’s not romance, it’s some other genre.

A vocal group of readers insist they hate cliffhangers. However, if you’re writing a series, there’s got to be something there to seduce your readership to continue the journey into the next book. That’s really no different from many dramatic movie or television series. Don’t pay too much attention if a tiny minority of reviewers kick up a fuss about it. However, with cliffhangers, the key is to answer a lot of questions and close loops while still managing to keep the intrigue going. If it’s all a tease for the next book, readers will have a valid complaint. If your sales copy is on point making it clear this is a series, you’ll catch less flack from the kibitzers, snipers, and moaners. Not no flack, but less!

Many readers think they want a happy ending. As a writer and a reader, I don’t care for that strategy if it feels forced. Instead, I recommend writers strive for a satisfying ending. I like a roller coaster, so I avoid hitting a single tone as if the entire orchestra is smacking a triangle all night. For instance, it’s very possible to place irony, or even a belly laugh, amid horrors, as long as you are judicious with the ratio. (One reviewer made me smile with the comment that one of my dark stories was “appropriately hilarious.” Mm-kay. Thank you, I know what you mean.) I write killer crime thrillers and epic apocalyptic novels, but I also look for opportunities to give readers a bit of hope even when events appear bleak.

My three criteria to achieve a satisfying ending:


1. The ending must be logical. Stick to the rules of the world you’ve established.
2. No cheating with deus ex machina or “….and then the child fell out of bed and realized it was all a dream.”
3. The ending should feel inevitable, but only in retrospect. Deliver a surprise.

To achieve these writing goals:


1. Plant seeds along the way and disguise the clues. (This often happens with the second or third draft.)
2. Don’t settle for the obvious ending. It’s the same principle as telling a good joke. If the reader thinks they see that final twist coming, they will be less pleased.
3. Red herrings are allowed, of course, but most elements you introduce should propel the narrative forward. Keep it tight.

If you’ve written a book or two, you know this is all harder than it sounds. Write the story straight in the first draft. By your final draft, it will be closer to the rich tapestry you imagined when you first sat down to dream in pixels and on paper.

Want a prime example? My crime thriller, The Night Man, is free on Amazon for the next 24 hours. Here’s your universal link: http://bit.ly/TheNightMan for your complementary badass kickass adventure. This offers lasts until Monday, February 8, 2021, 11:59 PM PST. After that, it’s $4.99, so you know the drill.

~ I’m Robert Chazz Chute. Your mileage may vary, so don’t give me any shit about this. I’m all about helpful suggestions here, not rules and absolutes. You can check out all my fiction on my author website, AllThatChazz.com. And please do. Thank you!

Filed under: writing, writing advice, , , , , , , , ,

My Book Marketing Mistake

The Night Man is Thriller of the Day at Kindle Nation Daily today!

Every author is asked about their mistakes.

In every writer’s forum and podcast, eventually someone will ask veteran writers what they’ve did wrong. The question is posed in different ways. The most common form is, “If you could tell your younger self what to do differently, what would it be?”

Many will say that they should have invested more in editing their first books. Others will say they should have ponied up for better covers, focused on building their mailing lists, written only in series, or listened to their mum and become a forensic accountant instead. I wish I’d spent more time learning book marketing.

I’d worked in traditional publishing and sold millions of dollars worth of books for other people, but that’s a different story about a dying industry. I began Ex Parte Press in 2010. Back then, there weren’t as many marketing avenues to travel. Many authors didn’t really have to work very hard to get eyeballs on their work, though. Our tools were few and dull, but the competition wasn’t as stiff and Amazon’s Gold Rush was on. There weren’t nearly as many courses out there showing authors how to amp up their media presence and ad buys. We were just feeling our way, often writing as many books as we could as fast as we could and flirting with burnout.

Some publishing guru asked recently, “You wouldn’t launch a book with a tweet, would you?” Well, no. Not now. But it used to be that it didn’t take much more than that if the book was good and cover and sales copy were on point.

I admit, I got stuck in some old thinking. I focused more on the editorial content and less on the marketing. My approach was not balanced. It’s a different world in plenty of ways and we all have to adapt. Yesterday, I attended three marketing webinars. To be honest, there wasn’t much there for me to take action on immediately. That’s the way of these things: Three hours in, you’re usually lucky to pick up on a one to three tidbits to use later.

Today’s tidbit:

Focus on what you can do to balance your writing and publishing business. You can’t depend on passive, magical thinking to pull readers’ attention. Book marketing is not osmosis. You have to write and market. Most authors are probably putting too much weight on one side of that scale. If you’re writing for yourself, that’s fine. If you’re writing to be read, the passive approach to too anemic to be healthy.

In that spirit, I’m promoting a suspenseful and surprising novel of which I’m very proud. My killer crime thriller, The Night Man is free to download today and tomorrow. I used Freebooksy, Kindle Nation Daily, Ereader News Today and Instagram to give away thousands of copies to get the attention of Amazon’s algos so they can sell it for me, aggressively, not passively.

Follow this link to see what a Thriller of the Day promo looks like. (And please do give it a click while you’re at it. Thanks!)

~ You’ll find all my books at AllThatChazz.com.

Filed under: book marketing, , , , , , , , , , , , , , ,

Audio, Tweaks, Smarts and Readers

It’s Friday again, already? Anybody else feel like they can’t tell time anymore? 8 pm seems to take me by surprise every damn day.

This week’s update is all over the road but you’ll find a gem that’s just for you from my daily blogging on my author site, AllThatChazz.com.


Behold!

Enjoy your audio sample of Citizen Second Class

Audiobook creation can be prohibitively expensive and time-consuming. I plan to expand my work on audiobooks later this year. I’m sitting in my blanket fort/studio as I write this. It’s my world HQ for DIY audiobook production.

Though the audiobook process is lengthy, there’s no need to wait to start using audio to hook readers and get them eager for more.

Try out this recording from Citizen Second Class. It’s just 17 minutes long, including the maracas.

What I talk about with readers

Wary of the newsletter grind and less than excited about sales funnels? Me, too. I’d prefer genuine engagement with excited readers. Here’s how.

Engaging with readers doesn’t have to be a chore or cut into your writing time significantly. I love it, especially because I can curate my crowd. In this article, I talk about how I stay in touch with core readers daily. It’s not a chore at all. It’s a fun, creative outlet wherein I stay in touch with great people who dig what I do. I like them, too. I still do newsletters, but not nearly so often.

Plus? If you struggle to figure out what to say to your readers, I have some ideas on how to handle that.

How to be smarter than people smarter than you

An interesting video packed with a very specific and helpful reading list. Get smart. Read!

A Review of Netflix’s Into the Night

I take downtime through the week, too. This is my review of some bold Belgian sci-fi, available on Netflix. (Also known as: What the heck to do when the sun is trying to kill you?)

Why you can’t focus and how to fix that

Many of us are having trouble focusing now. Gee, I wonder why. Don’t worry. Help is on the way with this video. Focus!

Easy and The Night Man Cover Tweak

With one minor cover tweak and the addition of a subtitle, I’m making it more clear what I’m offering my audience when they browse The Night Man.

Even better? I did it without losing the powerful cover image I really wanted to keep.


~ I’m Robert Chazz Chute. I write apocalyptic epics and killer crime thrillers. Subscribe to my author site at AllThatChazz.com.

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Marketing Experiments, Promotional Pricing and Free Books

Written Word Media came up with a survey that found optimum pricing to boost author income in fiction ranges from 99¢ to $4.99. Not surprisingly, the more books you write the more you are likely to make. There’s a ton of useful info in their report. Here’s the link.

Here’s how I’m applying that information to my situation (and more)


I’ve been running a lot of experiments with my book marketing this fall. (For instance, after watching the Game Changers movie, I’ve gone vegan.) But you want to hear about my book marketing experiments, not what I’m eating.

From running a ton of Amazon ads to Bookbub ads and featured deals, it’s been a tough go to get visibility and traction. If I hadn’t been publishing since 2011, I’d be in more trouble. You want the what, not the how. Rather than get into the weeds of how I arrived at my conclusions, I’m going to skip to the end and tell you what I’m going to do moving forward based on my experiments.

Here’s the no-bullshit skinny:

  1. I’m no longer interested in running Facebook ads for a variety of reasons. More than the expense, the ethics of a company so willing to subvert democracy by publishing lies and advocating racist news outlets means I’ve got to be out of it. So Ex Parte Press doesn’t commit suicide, I will continue to use it as a free service so I can connect with readers in my FB fan group. That’s the best I can do right now.
  2. Paying for Bookbub ads to go at the bottom of their newsletters? That’s out, too. I tried to make it work. The budget got spent too fast and it did not pay off.
  3. In the past month, I’ve had two Bookbub featured deals. The first was somewhat successful. The second was a disaster. I ignored applying for BB featured deals for their newsletters for too long. Despite the uneven results, I love Bookbub! They’ve been the most reliable book promotion service. However, after getting knocked in the dirt yesterday, my enthusiasm is somewhat deflated.

    The trouble was that they didn’t allow me to promote to the American market in those adverts. For thrillers set in Michigan and New York, that would have been great. I will continue to apply for Bookbub promotions but I’m more willing to say no to a promotion that doesn’t match well with my best market. I make 65% of my income from Amazon.com. Amazon India is just not a factor for me.
  4. By the close of the year, I will have written and published five books in 2019. I’ve written down my plans for 2020 and the pace is going to be about the same. That is my pace. If I write faster, the quality of the reader experience may degrade. No disrespect to anyone who writes faster or slower. That’s just me. However, four of the five books I have planned will be more carefully aimed at a niche market. One of the books is more literary rather than genre so I might shop that to publishers.
  5. I intend to take one series “wide” beyond Amazon’s ecosystem in 2020.
  6. I’m trying to get new covers for my most popular series. Nothing wrong with the covers, necessarily. Just needs a fresh face after being on the market for several years.
  7. I will continue to work with the Amazon ad platform because I can control the budgets better. Unlike Facebook ads, for instance, Amazon ads don’t blow through their budgets as quickly and I feel more in control of the variables. Still, it takes a lot of monitoring and tinkering. I don’t love it but it’s necessary. (Beware of any set-it-and-forget-it marketing schemes.)
  8. No Instagram ads. Tried it. That dog won’t hunt for me. Love the platform but also don’t want to give any money to Zuckerberg.
  9. I’ve become a big fan of BookBrush. For $8 a month, you can make beautiful images for marketing, blogs, posts, etc. I also like cheap image editing services like Crello and Canva. Picmonkey is also useful for a small fee.
  10. I used to appear on several podcasts quite often. I’d like to do more of that again. Remember Author Strong and the Self-publishing Roundtable? Damn, those were fun. A recent study says podcasts help move the needle, too.
  11. That’s a lot of what’s out. What’s else is in, Rob? Give it to me faster!
    (A) Continuing to connect with my readers personally through my Facebook fan group. I post there daily. They get me. I love them. It’s personal and real and real fun.

    (B) I’ll be using free promotions for first in series more often. I’d abandoned that for a long while and focused all my energy on writing. I have to allot a couple of hours a day to tinker with ads, blurb copy, blog posts etc. I write for three or four hours a day. Then I hit the wall and have to sit back and think a bit.
    (C) Focus. I’m tracking time better. I write full-time and work with a great editor (strawnediting.com). That helps me get those five books a year out there. Conscious time management makes me more productive.

    I have a big backlist and a lot of work to do to promote that catalog. However, completing one project at a time would be better. I occasionally do book doctor work, for instance. When I’m doing that for another author, I don’t do any work on my own books.
    (D) Audiobooks. We’ve completed the sound booth in my basement AKA the Blanket Fort. I’m taking an excellent audiobook narration and production course from Udemy.com. Audiobook recording and editing take a lot of time but that’s where the market is going. I hope to have two audiobooks on the market by this time next year.
    (E) Community knowledge and support: The 20Booksto50K Facebook group is a great resource for authors. My resolution is to check in there once a day to see what’s up and what’s new. I don’t post there but I lurk quite enthusiastically.
    (F) Ordinarily, I would be doing NaNoWriMo but that doesn’t fit my schedule this year. I have to come up with a series bible for Item G below and I’ll be editing my new dystopian thriller. That pushes out writing new stuff in November. However, if you’re looking for support and community while you write, sign up for NaNoWriMo now.
    (G) Starting in December, I’ll be writing two books with my buddy Armand Rosamilia. Team writing is a little like tennis. We lob chapters back and forth so writing two books will be more like writing one in terms of word count. If you want to write more, cooperate and coordinate for greater gains, consider teaming up with a co-author.
    (G) According to Written Word Media: Promo sites are the most effective marketing channel. I will be focusing on a few lower-cost sites and sites that are specific to my chosen genres. There is Bookbub, but there are lots of other services, as well. I like Freebooksy and Bargain Booksy, for instance.

Please note: These are my conclusions based on my experiments over the last few months. Your mileage may vary. Educate yourself and experiment to find what works for you. There are no guarantees in this business. Sometimes book sales will take off and we aren’t even sure why. Good books can fall by the wayside and that’s an irritating mystery, too. Only one thing remains constant: Someone helpful and condescending who doesn’t know all your variables will come up with plenty of ideas about why you messed up. (Sorry. Still wincing from yesterday’s failed experiment.)

Okay, deep breath.

What else you got for me, Rob?

More? You want more? How about this:
Two free thrillers and a fan-priced thriller. This is your universal Amazon link to pick them up, binge and love.

Also, here are my latest posts from my author site, AllThatChazz.com.

Eight Things You Didn’t Know

Why The Night Man?

Titles, Arcs and ARCs

Sign up for my newsletter while you’re visiting AllThatChazz.com.

And here’s that universal link to my Amazon pages again because, hey, bills to pay and lettuce to buy. Thanks!

Filed under: book marketing, , , , , , , , , , , , , ,

Back from the brink, here’s the latest

I’ve been out of commission for quite some time. In March, I had the flu. That was followed by a nasty bout of pneumonia. I felt terrible and my energy was gone. I’m only just beginning to feel better now and starting to work on getting my stamina back.

Amid Mortal Words - High ResolutionWith the help of my excellent editor (Gari Strawn of strawnediting.com) and my beta reader (thanks, Russ!) I managed to get my latest book published only a couple of weeks behind schedule.

Amid Mortal Words is a sci-fi action thriller that asks the question, if you could eliminate all the people who make the world worse, would you? How much collateral damage would be okay with you? Throw in a mysterious stranger on a train, one deadly book and a trip to NORAD’s missile command and you’ve got a binge read waiting for you.

At the beginning of 2019, I had not planned on writing this Amid Mortal Words. I published The Night Man and expected

THE NIGHT MAN COVERto spend the rest of the year revising several books that had been patiently waiting for me to get to them. Revising and publishing were what this year was supposed to be about. However, the plot to Amid Mortal Words kept waking me up at four in the morning. I’ve never had a book so insistent on being written. Getting it out of my head and on the page was the only way to get some sleep. Now that it’s done, I’m working on Amazon ads, revisions and getting back to a normal life. I’m so glad I write full-time now. I don’t know how I could have accommodated this much illness if I had a regular job.

I’m getting back to blogging, as well. Check out four of my latest posts on my author site at AllThatChazz.com:

  1. My Top 10 List of Books. These are my all-time favorites from back in the day.
  2. Story Tensions. These are the underlying themes of 15 of my books (#14 is the exception.
  3. What I’ve Learned (and something I haven’t). Decades of mistakes summed up in one short post.
  4. The War is Here. Where do ideas for my fiction come from? From the chaos we’re living in now.

Wherever you are and whatever you do, I hope you’re healthy or at least that your self-care is pointing you in the right direction. Better health, fun writing and grinding, sanding and polishing revisions are what I’m working on.

~ I’m Robert Chazz Chute. Best known for This Plague of Days, I write killer crime thrillers and epic apocalyptic adventures. Find links to all my horror, science fiction and suspense at AllThatChazz.com.

 

Filed under: blogs & blogging, Books, , , , , ,

Your Useful Saturday Updates

all empires fall cover #2

All Empires Fall: New Cover Reveal

I changed the cover on this SF anthology. This post tells why.

I love this collection. You will, too. You can get it for free on Amazon tomorrow (Sunday, January 20.)

BookBub Release Announcement

Are your books listed on BookBub? When you gain followers there, BB can help you gain traction and awareness. Also, this service doesn’t cost authors a thing.

After I released The Night Man recently, BookBub contacted me with this reminder:

THE-NIGHT-MAN-COVER.jpg

 

“Ask other authors to recommend your new release on BookBub! Their recommendations will reach all their US BookBub followers, increasing your visibility and helping you reach new fans.”

Claim your BookBub author profile here.

Feel free to recommend The Night Man to your BB followers! Thanks!

 

Do You Feel Trapped Sometimes?

Times are tough but escapist fiction can still reflect reality. Many of us feel trapped financially and that’s the case with my characters in The Night Man. Medical bankruptcy is the trigger that gets all the other triggers pulled in the story.

~ I’m Robert Chazz Chute, a suspense writer. If you want to inject some fuel in my fiction engine, pop over to my author site, AllThatChazz.com.

Filed under: All That Chazz, Books, publishing, , , , , , , , , , , ,

Finding a Great Book Cover

 

Please note: I posted this article this week on the 20Booksto50K Facebook group.

One night I was browsing designer websites quite aimlessly and checking out pre-made covers. One cover jumped off the page at me. The trouble was, I didn’t have a novel for that cover. The solution was to write a new thriller to the design. I had never done that before. It worked out. I just hit publish last night. Great cover and very inexpensive. (I think the thriller lives up to the cover so I’m very pleased.)

But the story doesn’t end there. One night soon after I was cruising covers on a different designer’s site. I spotted another cover that was based on the same image but it was cut and manipulated in such a way that (a) looked very cool, and (b) meant I had to purchase it for the sequel! It looks planned out but it was entirely serendipitous.

Suggestions:

1. I would not have tried writing to a cover for my first or second novel but I am more confident now. My first novel was many books ago now.
2. I used to work for a great designer and respect the art. Chances of getting what you need are still best with custom design. Not all pre-mades are gems that match your words. Don’t settle. If you did settle and you know it, commit to getting new covers in the near future.
3. Got an artist with a style you dig? Consider the pre-mades of your favorite designers.
4. Give new, unknown designers a chance, too. (I found that second cover on a site that was nowhere near the front of the google search.)
5. Getting a pre-made cover is a great option for tight budgets and authors in a hurry (though it is best not to be in a hurry.)
6. If a cover jumps off the screen and smacks you in the brain, that is a solid cover. If you are iffy about a cover, it probably isn’t awesome enough. In this case, first reactions are strong indicators. I looked at hundreds of covers before I spotted the one that demanded I write 85,000 words and commit months to it.
7. The bonus is pre-mades can be bought with confidence because you know exactly what you are getting.

Hope this helped somebody. 

ADDENDUM:

For some authors, there might be a bit of a stigma around pre-made cover offerings. They might believe that they are only seeing covers that other authors commissioned and rejected. I don’t think that is necessarily true. In my experience, much of the art you will find among pre-mades was designed by artists who enjoy creating without worrying about any particular author’s specs and proclivities. Cover designers often create for the joy of it, to experiment, to add their portfolio and to add a side gig to supplement their custom work. Let an artist off the leash and they’re free to do something great.

When I worked as a VA for a designer I noticed authors of long experience tend to trust their cover artists more. There was less back and forth with the veterans about minutiae. People betting hard on one book (their first) were often far more exacting with their requests and that was not always to their benefit. I’m a firm believer in trusting my designer to know their stuff rather than majoring in my minor. It took me a long time to figure out what makes a great cover but book cover designers are out there doing their thing every day.

~ For more articles and links to all my books, check out my author website, AllThatChazz.com.

 

Filed under: podcasts, publishing, , , , ,

Friendly Friday Updates: What you need to know

THE NIGHT MAN COVER

I just hit ignition on my new killer thriller set in Lake Orion, Michigan.
Come for the action and plot twists, stay for the jokes.

When Earnest “Easy” Jack returns home after a long absence all he wants to do is train dogs and be left alone. Times are tough living on the shady side of small-town America. Between a billionaire’s bomb plot, dirty cops and a high school sweetheart in distress, Easy has a lot of hard problems to solve. This is going to be fun.

I’m blogging regularly on my author site, AllThatChazz.com. Here’s the latest on what you need to know for Friendly Friday. Click the links in the headers to check out my thoughts on thus and so. 🙂

This is Marketing: A Review

Marketing guru Seth Godin wrote a great book could help you figure out how to build your business. You may even love negative reviewers more in the end but this book’s significance goes way beyond marketing. Godin articulates a different way to see the world and how it works.

2019 Writing & Publishing Goals: Specifics

This is a very ambitious to-do list. I’m very aware I might not be able to complete all these goals. However, I get 3/4 of this accomplished in the next 11 months, I think my future and legacy of my writing career will be secure. (I can’t go back to the day job so it’s TO THE MOON OR BUST!)

Big goals = a big push.

Writing with Cultural Sensitivity

No matter how evenhanded I try to be, this post will surely piss off somebody. That’s never my intent. See what you think.

Starting in February, I’m going to be a regular contributor to the Mando Method Podcast!

My friend Armand Rosamilia has invited me to do a ten-minute segment on the Mando Method. With each episode on the Project Entertainment Network (available wherever you eat your podcasts), Armand and Chuck Buda deliver wise and sassy advice on building a writing and publishing career. I’ll be sending in my take on those topics so Armand and Chuck can debate, disagree, break balls and stab me in the back. Oh, and maybe occasionally agree with me. This should be fun. I’ve already got a psychotherapist on retainer.

Scheduling Facebook Live Events

I haven’t been able to do Facebook Live events due to illness. However, I’ll crank up the camera next Wednesday night, 8 p.m. EST. Friend me on Facebook to join us. Here’s the link to my Facebook profile.

I am always on the hunt for Super Readers.

If you read more than a few books a year, please do subscribe to my newsletter at AllThatChazz.com. Subscribers get a heads up about upcoming deals and freebies.


Already a fan of my fiction? Want to join the Inner Sanctum?

Here’s the link to the Fans of Robert Chazz Chute page. That’s where I share works in progress and talk with friends about writing fiction (with some assorted goofiness.) The goal is fun and fun interaction with readers. I post there daily and you could name a character in a future book.

Hit this link to teleport to all my books, if’n y’all get the fiction itch.

Filed under: Friendly Friday Updates, publishing, , , , , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

Join my inner circle at AllThatChazz.com

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