I just watched The Martian again. Loved the book by Andy Weir, too. It’s still the best audiobook I’ve ever heard. The message at the end of the movie (minor spoiler alert) is that things are going to go wrong. Paraphrasing: You can accept that this is your end or you can do the math and get to work.
So it is with author careers. Shit will go south. Then what? Then you have to solve the problem, and the next and the next and so on. Even better, see upcoming problems and plan so a glitch doesn’t graduate to a disaster as soon as it strikes.
What resources do we need to solve most problems?
To solve problems on Earth, we usually need money, support, information or time. You can buy time by outsourcing and/or sharpen discipline and management skills. You can hire support to leverage time. You can purchase someone’s expertise so you focus on the skills you’re best at. (Don’t major in your minor if you can help it.)
If you don’t have the money but you do have time, digging for information costs nothing extra except for your internet connection. However, the most common denominator here is money. We generally need more of it, especially if time is limited (and, let’s be real, when isn’t it?) Life is short when you’ve got big things to do like write books.
The answer used to be simpler: write more books. I gave that advice myself and once upon a time not long ago that was enough. Now we need more margin for error as we find our way to readers. We all need time to write and ways to find traction in the marketplace. Sure, you can find lots of advice about marketing your books, but how do we get more money to help us with all those variables? How do we pay for a Bookbub to sell more books when the books aren’t selling much in the first place? Advertising and investing in your writing career takes capital (not much, but if you’ve got nothing, not much is a lot.)
Ideally, it’s great to find multiple streams of income that are complementary to your writing career. These might include: podcasting, Patreon, selling t-shirts, selling at conferences, providing complementary services (editing, proofing, book design, formatting), advertising, educational products, ghostwriting, copywriting, publicity, virtual assistance for authors, webinars, speaking engagements, book signings, co-op ventures, organizing book promotions, co-authoring, participating in anthologies, teaching, screenplays, teaching how to write screenplays and Thor only knows what else. Cross-promotion and cross-propagation of ventures makes your other job or jobs a good fit.
What about repurposing material you’ve already created for different venues and audiences? Abel James, author of The Wild Diet, repackaged his offerings in smaller books as well as providing material (and new supplementary info) to nutritional templates he serves up in different ways on the web. For fiction authors, consider publishing prequels, sequels, box sets or an omnibus of your series. (This may not qualify as a reliable stream in your multiple incomes if it doesn’t sell or takes too long to get to market.)
But maybe none of the above appeals to you or you just can’t see a puzzle piece that fits with your writing career. Okay, work the problem. What can you do? How much do you need? What debt can you eliminate? What lifestyles choices can you do without to free up resources? What can you sell or trade? Are you willing to move? What are you willing to do to protect yourself from starvation and insecurity? How will you earn the capital you need to buy writing time, book promotion, marketing and investment in yourself as a writer? (And feed the baby?)
My solution was to take on four jobs. Two of the businesses are mine and I worked it out so I control my time juggling all my projects. Entrepreneurship suits me better than working for a boss. (Me and a boss? That couldn’t end well.) I write more books, yes, but with kids going off to university I need a cushion between me and homelessness as I help them on their way.
Until we can reliably meet our responsibilities with one source of income (preferably by selling tons of great books, entertaining the multitudes and earning fans!) we all have some financial problems to solve. If all you’ve got is a lottery ticket in your hip pocket, please give it some more thought, just in case that doesn’t pan out.
What are your multiple streams of income? Suggestions welcome.
~ Check out my author site at AllThatChazz.com. You’ll find a helpful podcast and oodles of SF, crime thrillers, apocalyptic epics and a self-help book called Do the Thing! So do the things. It’s sexy to do things.