C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Updates for Your Writing Life


I’ve been very busy but less productive. The second half of 2020 needs the transmission ripped out and a full overhaul, top to bottom, plus a fresh paint job. New strategies are in the works. In the meantime, please do check out these updates from my author site, AllThatChazz.com.

These links are like oxygen. You can’t do without them for long:

COVID-19 is a Zombie Pandemic

If zombie tropes were a shoe, they’d fit the mess we’re in. Watch me lay out the case for how fiction has become reality.

And not for nothin’, if you write, you will be underestimated. I reply to those who have offended me. Neener-neener-poo-poo! Feel my righteous wrath!

Or as Stephen King put it, “If you write…someone will try to make you feel lousy about it, that’s all.”

You Are Not a Cog

Are you working at 100% and killing it or killing yourself? Pleasant news: The rise and grind mindset never really made sense.

Wait for the Turn This Takes

Everything is on fire. Is it over? Will this Independence Day be America’s last? Should we care? This settles it.

Every Evil Thing

Seen on the internet: Did you have a happy childhood or are you funny? (Written to the sound of a great gnashing of teeth.)

The Writing Life: Vicissitudes

Some days you feel like you’re on The Truman Show, desperately trying to escape and, oops! The bridge is out and the nuclear power plant has sprung a leak and you’re thwarted at every turn.

Racing down the spiral

As darkness falls, insomnia slips into bed beside me and poke me in the brain. Follow the horrible, hilarious stream of consciousness. Follow Jenny all the way down the block.

The grim future scenario I didn’t want to write

Apocalyptic predictions to ruin your day, for free!

~ Robert Chazz Chute writes killer crime thrillers and apocalyptic epics. You should really read all his books. It’s reading, but it doesn’t feel like homework. Remember that? Remember reading things for pleasure? Wasn’t that great?

Catch the reading fever at AllThatChazz.com.

Filed under: All That Chazz, Rant, , , , , , , , , , , , , , , ,

Not Writing but Coping

We want to accomplish great things, but what happens when we don’t want to do a thing? Managing energy is one key to productivity and energy doesn’t come from an infinite supply.

Do you ever stop in the middle of some chore and think, wow, these sure are odd times in the Upside Down? Remember the Before Times? Barely.

Not long ago, most of us had no idea how much or how fast the world would change. Worse, we don’t yet know how or how much things will change in the future. Oh, yeah. There’s also that…you know…existential dread thing.

If you’re still adjusting, that’s okay. If you are lonely, reach out. If you are struggling, seek support. I know our culture is often very oriented toward achievement. Do more! Be more! Succeed more! And particularly among our tribe: Write more! Aspiring to achieve is fine but under certain circumstances, head-down grinding and striving become pathological tyranny.

Rugged individualism can only go so far and, in times like these, it’s a dangerous myth. Not everyone is up for our usual workload. Stress tolerance, support, responsibilities, and advantages are not distributed equally. Maybe you’ve turned your energies to something soothing with a short-term outcome, like baking bread. Perhaps your focus has to be homeschooling your kids or taking on the role of a caregiver. Darker: There’s a chance you’re sick or in mourning.

If you aren’t writing now, I want to tell you it’s okay. We cope how we cope. Some will write more, some less and some not at all. Are you eating more? Eating less? Sleeping more or less? Under stress and such strange circumstances, why would anyone expect our appetite for writing should vary?

I recently had a chance to take a marketing seminar. I signed up for it, but as the date approached, I looked at the cost-benefit analysis. I decided I didn’t have the energy to devote to it. I’m not getting a lot of writing done just now. After I deal with taxes and prepare a garden, I think I’ll be able to throw myself into writing more. Until then, I’m prioritizing what has to be done now and managing my energies without too much shame. (A little shame, yes, but not too much.) After I deal with the highest priorities, I expect writing will be a comfort again.

We will each react differently and with varying degrees of patience. What’s not a panic today may vary with time. Don’t be too hard on yourself. Things are stressful enough, aren’t they? I’m not saying wait for the muse, but you may feel too tired to go hunting for the muse.

The coronavirus needs hosts to spread. If you are isolating, please take some solace knowing that every successful day in isolation means more lives saved, fewer carriers, and fewer people falling ill. If you are essential, thank you. I hope you will be safe, receive hazard pay, get better recognition for your service, full health coverage, and better benefits long after this crisis passes.

I’m not going to tell you to stay strong. Instead, I’ll ask you to forgive yourself when you don’t feel strong enough to do something optional.


Recommendation:

The latest podcast from Cracked.com features an interview with Jason Pargin. It’s called Common Beliefs that Make Disasters Worse. It’s an interesting and excellent take on what people and governments get wrong amid disasters (and how we might do better).

The interview is based on Pargin’s article, 5 Common Beliefs That Make Disasters Worse.

Whether you prefer print or audio, both are highly recommended.

Speaking of audio, a reminder:

Lie back and train your body to help ease your mind. You might not want to, but you may need to. Try the audio of my short relaxation exercise with How to make your nervous system less nervous.

Next step:

If you’re on the edge of writing again, but the energy is not quite there, it might be time for a dopamine detox. Check out a video about that. It’s called How I Tricked My Brain to Like Doing Hard Things.

Whatever your state of mind, you’re loved and needed. Take care of yourself.

Be safe. Much love,

Chazz

~ Robert Chazz Chute writes apocalyptic epics and killer crime thrillers. Check out all his work at AllThatChazz.com.

Filed under: All That Chazz, COVID19, writing, writing advice, , , , , , , , , , , , , ,

Your Health, Reading and Writing

My blanket fort (for audio, writing and hiding).

Greetings from the Blanket Fort!

I’ve been in isolation for over a month now. One or another, none of us are immune to this experience. If you’re finding life difficult, the World Health Organization has recommendations for your physical and mental health.

You can access their many helpful suggestions here:


WHO Healthy at Home

Speaking of health, all our medical concerns naturally focus on COVID-19 now. However, the problems we had before the coronavirus continue even while we’re distracted.

Ryder is a sweet little girl undergoing cancer treatment. I’m sure you understand the pain and stress this causes Ryder and her family. I think of them often. Dealing with these issues is tough enough without the pandemic in the mix.


If you can help Ryder and her family, they have a GoFundMe here:

Help Ryder Show Cancer Who’s Boss!

Thank you!

In the meantime, here’s your weekly round-up of articles from my sister site, AllThatChazz.com:


In the Works has a cover reveal for the fifth book in the Ghosts and Demons Series and recommendations for reading material for your isolation bunker. This post features the incomparable Armand Rosamilia’s Dying Days and Dirty Deeds series. Losing yourself in a book is a great escape. Use that escape hatch!

Next up, What to Read in the Apocalypse, including a hat tip to Weep by Eoin Brady. My next book is a prequel to This Plague of Days and it’s set in Ireland. Mr. Brady’s zombie story is set there, too! I’m enjoying the complexity of his world-building. Recommended!

Finally for this week, Managing Pandemic Stress harnesses the 3A Triad of Stress Management. Don’t let the bastards or your existential dread get you down! I hope you’ll find this piece helpful.

~ I’m Robert Chazz Chute. I write novels about the end of the world and killer crime thrillers. Find the book links, subscribe and enjoy them all at my author site, AllThatChazz.com.

Filed under: All That Chazz, authors, book reviews, COVID19, This Plague of Days, , , , , , , , , , , , , , , , , , , , , ,

Your Useful Saturday Updates

all empires fall cover #2

All Empires Fall: New Cover Reveal

I changed the cover on this SF anthology. This post tells why.

I love this collection. You will, too. You can get it for free on Amazon tomorrow (Sunday, January 20.)

BookBub Release Announcement

Are your books listed on BookBub? When you gain followers there, BB can help you gain traction and awareness. Also, this service doesn’t cost authors a thing.

After I released The Night Man recently, BookBub contacted me with this reminder:

THE-NIGHT-MAN-COVER.jpg

 

“Ask other authors to recommend your new release on BookBub! Their recommendations will reach all their US BookBub followers, increasing your visibility and helping you reach new fans.”

Claim your BookBub author profile here.

Feel free to recommend The Night Man to your BB followers! Thanks!

 

Do You Feel Trapped Sometimes?

Times are tough but escapist fiction can still reflect reality. Many of us feel trapped financially and that’s the case with my characters in The Night Man. Medical bankruptcy is the trigger that gets all the other triggers pulled in the story.

~ I’m Robert Chazz Chute, a suspense writer. If you want to inject some fuel in my fiction engine, pop over to my author site, AllThatChazz.com.

Filed under: All That Chazz, Books, publishing, , , , , , , , , , , ,

Writers, Writing and Finding Our Way

I didn’t publish for a year and a half. I was always writing but I’d lost my way. Things got grim for a long time before I found the way out of my storm. A side hustle went away. The demands of an extra job to pay taxes made my hands ache. A business deal went sideways. I felt betrayed. My day job was hard on me physically and arthritic pain woke me at night. Bad health and worries about the future made me an insomniac. Then came the tide of anxiety attacks. Those drowned me. Overwhelming anger and frustration made it hard for me to catch my breath. I was dying and plastering on a happy smile.

A stress leave from my day job reminded me how much solace I found in writing. Abandoning a book I’d been wrestling with for nine months, I started writing fiction I loved. It was good, but I hadn’t learned my lesson yet.

Too soon I was back on the day job. I felt like someone who had gone too far down the wrong road to turn back. Then on March 29, I needed emergency surgery for a detached retina. A gifted surgeon saved the vision in my left eye but the recovery was trying. After two weeks, the doctor told me I was safe to return to my normal routine. “Go live life,” he said. But I didn’t want to go back to my normal routine.

I couldn’t continue with my day job indefinitely. I loved some of my work in healthcare but I needed more of a return on my emotional, financial and health investments. At work, I was a cog in someone else’s machine mired in professional obligations that could often be silly or onerous. Surgery reminded me I was mortal. Time is short. I had to work at what I was meant to do. I was a writer first.

Luck was on my side. I’d published many books and some were selling. I found the exit from the day job. Early last year I was involved in four businesses. Now I just have one job. I write in a coffee shop every day. That’s a great privilege. I’m in the brain tickle business again full-time. We live by our wits. Bills must be paid and that is truly scary. I’d tried to escape the gears of the machine once before. I failed then. I’d written plenty but I hadn’t learned enough about ads and marketing. Though I couldn’t make my writing life work in 2011, now, I think I can.

Writers talk about satisfying readers, serving and delighting them. We don’t talk much about the selfish part, the stuff that’s just for us. It’s hard to express the joy of writing fiction, that buoyant vibe that sifts through your brain when you see the movie in your head. It’s a lot of fun turning phrases, spinning the yarn, twisting the plot and discovering what’s next. We get to create. Not everyone does.

I’m not part of someone else’s machine anymore. At 52, I’ve taken control. My father’s about to celebrate his 92nd birthday. I hope I inherit his longevity because I’m just getting started.

I’ve got three books of science fiction coming out over the next three weeks and two more thrillers this fall.

Here’s the first of my new apocalyptic trilogy.

AFTER LIFE COVER 1

GRAB YOUR COPY of AFTER Life INFERNO HERE

The deep vaults of a virology lab have lost containment. They will call this Apocalypse. We call it Revolution.

From the author of This Plague of Days comes a new zombie apocalypse trilogy about nanotechnology gone horribly awry.

AFTER is a biomimetic stem cell capable of enhancing intelligence, health and longevity. Weaponized using brain parasites, it becomes an agent of biological warfare capable of transforming 70% of humans into rampaging killers. No one is safe. Take a deep breath. Get ready. Fight to the death. You might even have to fight beyond death.

Torn between regret and heroic aspirations, Daniel Harmon is a noob whose job is to stop the monster epidemic before it begins. As his Emergency Task Force moves in to secure the Box, the body count rises. A dark conspiracy at the crossroads of corporate greed and science will change our fate forever.

The Revolution has begun. On which side will you fall?

AFTER Life Purgatory will launch August 27 and AFTER Life Paradise will be off the leash September 3.

Robert Chazz Chute’s author page is AllThatChazz.com. You’re welcome to find more fun there. 

Filed under: All That Chazz, new books, publishing, robert chazz chute, Science Fiction, Writers, writing, , , , , , ,

The Joy of the Staying the Hell Home

Most writers I know are trying to get out of their day jobs so they can write and do nothing but write. I’m in a bit of a different situation. I have four jobs. My wife, AKA She Who Must Be Obeyed, has three. We have plans to change that crazy trajectory but, for now, this is how we live.

Getting pulled in so many directions can be stressful, but it must also be said that we’re generally pretty enthusiastic about all we do. Nonetheless, precautions must be taken so exhaustion and burnout do not burst our overtaxed hearts. Not working ourselves to death is generally a good thing. That’s why I’m on vacation this week.

It’s not the sort of vacation where I lounge on a sun drenched beach. Who needs skin cancer? I’m not touring castles. I mean, castles are cool, but all that walking and bad food? Pfft! It’s not the sort of vacation where I fly anywhere. Especially since 9/11, air travel is a nightmare. I’m not enthused about the ordeal of going through security, allowing people to be rude to me and getting packed into a tube with irritable strangers for a death-defying trip on Air Schnitzel. I am staying the hell home.

This is a writing vacation and I couldn’t be happier. On the first day, I piled up 6,802 words. That might be a personal best. I can focus on creation and do nothing else. I don’t worry that I left the house unlocked or the stove on. I don’t have any other tasks looming overhead. What luxury!

When the economy went south, someone invented the term, “staycation,” to make a virtue out of poverty. We all need vacations though we don’t all get them. I am grateful for this opportunity. Don’t hate me because I’m relaxed. I’ve worked hard for this.

I know the story I want to write and it’s going great. It’s going so great, in fact, that I am about halfway through a new novel. I’ve committed to completing the first draft this week. The bulk of the rest of this year will be devoted to editing and publishing the many book projects I’ve managed to pile up in the last six months. You may call me lots of nasty names, but you can’t call me lazy.

I am always reluctant to take any time off but She Who Must Be Obeyed insists and she’s always right. Without fail, I return to work fresh and full of new energy and new ideas. 

My vacation’s writing schedule is full. I know it’s not a vacation in the truest sense. I really mean that I’m down to doing one job: writing stories to melt hearts, tickle brains and make you say: ah-ha, ha-ha-ha, oh my gawd and wowzers (repeatedly, in no particular order.) Since I’m used to juggling four commitments, one job seems remarkably easy, especially when that one job is writing. I love writing. I’ll even get more reading done this week, too.

I’m having a great time. If you want to talk, email or dance the samba, I’ll be available next week. If you haven’t had a pure writing vacation this year, I urge you to plan one if you can. When I make the big move back to having one job and one job only, every day will be like this: coffee, couch and laptop. Writing is the one job from which one can never really retire. Happily so.

Love and kisses to all (substituting man-hugs where appropriate.)

~ I’m Robert Chazz Chute. Catch all my sexy hexy texty epic weirdness at AllThatChazz.com.

 

Filed under: All That Chazz, self-publishing, writing, writing advice, , , , ,

How to keep moving forward.

My wife, She Who Must Be Obeyed, deals with a lot of sad, difficult and traumatic situations in her noble work. She helps a lot of people but it’s not easy. To combat the downside, she keeps what she calls a perk file. That’s where she holds on to commendations and thank you letters from those she has helped. Writers should have a similar file.

As an author, you will have disappointments. It’s inevitable. As I wrote in a post below (The Writer’s Curse) we are imaginative and therefore perpetually dissatisfied. Copy and paste your fave reviews to a special file for those dark days to come. When the disappointments arise, reread those five star reviews and fan letters. Cherish them and keep going.

I’ve often thought about quitting, especially when I’m overwhelmed. (Quitting isn’t always a bad idea, either. More on that in a coming post.) I did stop writing completely for almost five years. Those were not good years. For me, the dissatisfaction of not writing is worse than the bad writing days.

This week, a reader reminded me why it’s important to keep going. Stories are powerful. I replied, thanking her for being a reader, of course, but her letter is too important an inspiration not to share with fellow writers. She wrote:

Dear Robert Chazz Chute,

I read zompoc because I need to read something that takes me away from my reality – a genetic condition that slowly transformed the woman who could turn somersaults in mid-air to the woman in a wheelchair.
Fortunately,my sense of humour is intact.
Friends, family and NHS have stuck with me, so I’m lucky compared to most disabled people.
And the connection with This Plague of Days?
It distracted me from my pain – always present unless I’m asleep.
Yep. Stories are that powerful.
Even when they’re stories about unrelenting terror.
This Plague of Days is an epic piece of writing.
But you know that already.
I just felt like telling you that I know that too.
And thank you for writing something that set me free, for a while.

~ I am Robert Chazz Chute and I am often sad. I get misty reading this letter, but in a good way. I am less sad this week thanks to this reader. You can check out all my stuff at AllThatChazz.com, or just read and reread this letter to get inspired to write something epic that distracts readers from their pain. Distracting us from pain is, I think, what it’s all about.

Now I’m off to write more. Thanks again, to all the readers.

Filed under: All That Chazz, publishing, Writers, writing, writing advice, writing tips, , , , ,

The Movie of Your Book

People are still reading books, so don’t freak out. Humans are still voracious for good stories. However, that doesn’t mean they want to read words on paper or pixellated pages. We have a lot of competition for our inky offerings. Who has time to read a book when Netflix, Facebook videos and YouTube offer so many diversions to suck up our potential reading time? It makes sense that we leverage that video competition instead of merely combatting or denying it.

Sell more books by selling the movie of the book, too.

You’ve written a book or maybe a bunch of books. Meanwhile, Netflix and Amazon are doubling their offerings of original programming. They need stories. Maybe they need your stories. If you’re beating your brains out trying to make money on online bookstores alone, it’s time to think about expanding your repertoire to screenwriting.

If you’re interested in doing this, get a program to format your script correctly. Scrivener can do it. Final Draft is the industry standard. Final Draft will cost you about $250. Celtx is a free script program (with some paid upgrades for a small fee.) None of the above are terrible.

Amazon made the free StoryWriter App to make the formatting task easier, but it has one other little feature that is intriguing. In addition to saving your work anywhere you want, Storywriter includes a button to submit your screenplay directly to Amazon Studios. Yes, Amazon is serious about competing with Netflix by making it easy to send them scripts. Their desperate search for more original programming and the next big hit means another barrier to the gatekeepers has fallen.

This is not to say that getting a movie made is at all easy. It’s a complex endeavour. Odds are against your grand success, just like with anything creative. But we aren’t writers because it’s easy money. We’re writers because we have stories to tell and we want to reach a wide audience. Video means a wide audience.

Of all my books, I have two series that would best lend themselves to film adaptation, the Hit Man Series and Ghosts and Demons. One is a crime thriller and the other’s quite Buffy. Both would be fun to write so I’m fitting scripts into my publishing schedule this year. 

If you dig this, be sure to subscribe to the Scriptnotes podcast. On Scriptnotes, two working screenwriters educate, explode myths and comment about the art and business writing movies.

I’m not saying it’s easy. Nothing’s easy. I’m saying it’s possible. Maybe it’s for you.

~ I am Robert Chazz Chute and I write suspense, mostly about the apocalypse. Check out all my happy diversions from your doom at AllThatChazz.com.

Filed under: All That Chazz, Amazon, author platform, movies, My fiction, publishing, , , , , , ,

“Writing a book by committee is a great idea in every way!” said everyone but the writer.

Imagine all the people from all the classes you’ve ever taken in one room. Each group has its own character, but today we’re going to focus on the outliers and oddball characters with whom you’ve gone to school. I’m not talking about those who stand out for their smarts and sweetness. I’m talking about the girl who, just before the last bell rang, reminded the teacher about extra homework for the class just before the long weekend. Remember the annoying guy who always had another question or inane comment to add long after a subject was beaten to death? And don’t forget the person who was really stupid, but for some reason thought he should speak a lot. Worse, he was smug about it.

Now put all those people you didn’t like in school and put them in charge of your work in progress.

That pressure behind your eardrums is your brain trying to escape.

This scenario isn’t entirely theoretical.

Recently, I listened to two different podcasts about two of the most successful television shows that exist. These were true fans…but:

1. On several points, they seemed determined to be confused about plot points even though the answers were readily available on screen, if only they’d looked.

2. Several weenies missed subtleties that weren’t really that subtle. It’s not the fault of the show’s writers if you aren’t paying attention. If you’re missing something, stop tweeting while you watch The Walking Dead

3. Someone objected to issues within the shows that are non-issues. e.g. Is Leonard’s mom on The Big Bang Theory really a licensed psychiatrist? If true, she’s terrible! Answer: it’s a comedy and you aren’t supposed to like that character and it’s a comedy and it’s a comedy and oh, for the love of Thor! Stop!

4. These dedicated amateurs had one or two good suggestions (I’m guessing by accident.) The rest of their requests for changes were objectively terrible, like dumping beloved characters that made the shows work, for instance.

There’s a reason we don’t write by committee.

It’s good that writing is a lonely job. You don’t get book ideas and plot points from other people. The elements develop organically, rising up from character and logic and by answering the question, “What’s next?” And then answering it again and again until you stop writing or die. The writing grows from the act of writing.

Input is helpful after you’ve done the work, sure, but don’t even ask a trusted friend what to do when you’re still in the second draft. He doesn’t know. How can he? You wouldn’t ask if you should turn left or right when all he knows is that you’re somewhere in New Mexico.

“Is this the right direction? Should the Mom die in the middle of the book?” A good friend will tell you to keep writing and hang up on you so you can get back to it. Finish something before you show it to anyone. You’re in command. Steer your ship solo. Lots of people will have their say later.

Everyone has an opinion on everything, even more so when they know less about the subject.

Once upon a time at a writing conference, an author asked me about the book I was writing. I gave him the broad strokes and he said, without hesitation, that my second act was “wrong”. If there’s a high school suicide in the first act, then the main character has to be torn up about it.

“Not if he hated the suicidal kid’s guts to begin with,” I replied. 

“Dude!” he said without a microbe of doubt, “High school kids don’t act that way. They shouldn’t act that way!”

“In my book they do.”

Summarily dismissed, I slunk away and have since dedicated my life to hating Stephen King with the fiery heat of a thousand suns. (No! I’m kidding! The offending author was not Stephen King. I love Steve! Him, I would have believed.)

Here’s the crux:

There are few rules in writing, but one I’m sure of is this, “If it plays, it plays.” You can make anything work in context. You can sell anything if the story sells it.

My luckless hit man is a funny guy in big trouble.

My luckless hit man is a funny guy in big trouble.

People doubted me, but I created a sympathetic hit man named Jesus (in second-person throughout, no less.) I create a lot of anti-heroes and no, I don’t care if readers love and agree with all my characters. Loving and agreeing with characters is overrated. Interesting is more important than loving.

Many of my stories don’t yield an easy happy ending but give unexpected, yet satisfying endings instead. I rarely do happily ever after, but you’ll often find transcendence there.

My main character in This Plague of Days is on the autistic spectrum and hardly ever speaks (and when he does, it’s often in Latin phrases.) When Doubting Tommy asks, “How the heck are you going to make that work?”, the answer is, “Watch me.”

My mission isn’t to write something easy that entertains. My mission is to write something different that entertains. Too much consultation, especially early on, would squelch my process. We don’t write by committee because committees are how most things don’t get done. Committees are where good ideas go to die. Committees are where you’ll find three reasonable, intelligent and helpful people compromising with one insane fascist to arrive at something closer to crazy than good.

Choose your beta readers, editors and allies carefully and don’t show them anything too early in your process. The book is only yours as long as you’re writing it. After that, it goes out to the world and it’s up to thousands of readers to decide if your vision pleases them. 

Make sure that, whatever you write, it pleases you.

~ The latest All That Chazz podcast is up at AllThatChazz.com. You’ll also find helpful affiliate links to my books there so you can buy them, which is quite a happy coincidence, isn’t it? Thanks. For a topic sort of related to this one, you can also get the latest update on Season 3 of This Plague of Days here.

Filed under: All That Chazz, publishing, Writers, writing tips, , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Weird Al, Kevin Smith, Hugh Howey and Scott Sigler Succeed

The mind virus is created. Spread the infection.

The mind virus is created. Spread the infection.

Price alone doesn’t get attention anymore. Being an author isn’t so special. To really stand out and sell more books,  you’re going to have to be you. 

We in the brain tickle business have never had so much freedom and opportunity  to talk directly to readers. We’ve also never been so invisible. The essence of our book marketing problem is that readers are flooded with noise but our signal isn’t getting through. A plethora of fractured choices leaves us catering to smaller niches. The world has exploded with feasts for the senses and books are not central to our cultural dining experience.

How do we help readers find us? 

To figure out how to better reach our niches, let’s look at artists who successfully engage their fans: Hugh Howey, Scott Sigler, Weird Al Yankovic and Kevin Smith.

Be famous for something else first.

When director Kevin Smith’s Clerks hit, that movie was his introduction to his niche. He has described the film as as a handshake to America that said, “Hi, How are you? I’m Kevin Smith!” Being famous first isn’t  helpful advice, but it’s so obvious, I had to get this one out of the way first.

Pioneer something new.

When Kevin Smith jumped on the podcast bandwagon, there weren’t many musicians in that band or on that wagon. He’s always up for something new or a twist on something old. He abandoned the big studio promotion model to take his movie, Red State, on tour to his fans. Now he’s taking his Super Groovy Cartoon Movie on the road.

The same willingness to adapt applies to Scott Sigler. When his manuscripts weren’t selling to publishers, he sat in his closet and recorded his books as podcasts. When he went back to the publishers, it was still so early in the game, the publishers replied, “What’s a podcast?” But Sigler’s readers found him through audio and ended up buying his work in digital and paper.

Think it’s too late to get into something new? Podcasting is still new. You probably write a blog, but there are millions of blogs vying for attention. There are only a few hundred thousand podcasts.

POD Chazz 2I have two podcasts and I sell the most books where my podcast is most popular. Also, I’m connecting with cool people on Vine. I don’t know what the next big thing will be, but I’m open to jumping into anything early if it makes sense to test it. Just don’t wait until the new social media platform makes sense to everyone.

Embrace Different and get noticed.

Hugh Howey has taken a contrarian approach to fan fiction. He’s embracing it. Instead of guarding the realm of Wool, he’s invited others to play in his sandbox. That one move has already gained him new fans and more publicity. The fact that Amazon decided to promote fan fic makes me think he’s on to something. (And before we get snotty about it, don’t forget fan fic is where the Fifty Shades of Gray‘s success sprang from.)

Kevin Smith just pressed a new album for his cult of rabid fans. That’s right. As in vinyl. They’ll buy it, too. They love him.

Scott Sigler appeared on The Joe Rogan Experience recently. Lots of fiction authors (like me!) would love to get on that show. He got there because he’s interesting, does tons of research for his books and he’s technologically innovative. Couldn’t happen to a smarter guy.

Meanwhile, Weird Al expanded his empire into our territory. He’s written a children’s book. Couldn’t happen to a nicer guy.

Build a body of work.

After his many movies, Smith has a plethora of podcasts he’s begun, sponsored, abandoned and continued. His motto is, “Monetize.” He monetized conversation and found a way to keep his connection with his fan base between movies. Before podcasts, his ongoing conversation with fans happened through Twitter. Before that, his was one of the first message boards on the Internet. Keep up with innovation.

Weird Al has made music parodies for decades now (and weirdly, he does not appear to be aging.) It might surprise you to discover that half his songs are originals, not parodies of popular music. His fans know every lyric of his extensive musical inventory, though. Weird Al puts on an amazing show and, though many love him as a comedian, he doesn’t get the respect he deserves as a musician. He and his band have incredible range. They have to be great to convincingly parody so many artists of different styles. Keeping up with the music and being brilliant explain his staying power. His fan base renews so parents and their children have grown up loving Al. He didn’t get that status by being a one-hit wonder.

A bigger inventory is key to successful book marketing. Like I said repeatedly in Crack the Indie Author Code, your one sure, long-term strategy is to write plenty of good books. By occupying more digital real estate (like “Also boughts”), we send up a bigger flare to help readers find us.

The more shots you take, the more chances you have to hit. Once one book hits, all your sales rise. Do not bet it all on one spin of the wheel.

Be available.

Cool+People+Podcast+FinalQuite often you will read complaints about social media, particularly from authors. How many more blog posts will bleat, “But I just want to concentrate on writing my book…”? That’s not social media’s problem. That’s your time management problem. Figure it out and do what you enjoy when you can. (For instance, Vine’s a blast, it goes to my Facebook and Twitter, and it takes six seconds.)

Don’t complain about social media. Complaining about having to talk to readers makes you sound like someone potential fans don’t want to know, love and support. Whining doesn’t make you a diva or an auteur. It makes you a pain in the ass. 

Hugh Howey bubbles over with success, but he’s definitely not churlish. He’s friendly and nice. When I asked him about appearing on the Cool People Podcast, he got back to me right away even though he was on the road. (I’m interviewing him for the show next week! Can’t wait! If you have questions you want me to ask him, submit them to expartepress [AT] gmail [DOT] com.) 

Be available where readers congregate.

Smith and Weird Al tour. Scott Sigler is as close as your earbuds for free and when I sent him a tweet, he got back to me. Hugh Howey’s YouTube channel is plenty busy. If you aren’t talking where people are, you’re either praying or talking to yourself. Whether it’s social media or speaking events, go meet new people.

But it’s not just about sending signals out.

You don’t get much love hiding in a hole. To  engage people, be responsive when you can. For instance, Weird Al found himself waiting for a plane. He tweeted a phone number. “Anybody want to chat? I’ve got five minutes to boarding.” All his fans who couldn’t get through undoubtedly appreciated the gesture. It speaks to the sort of person he is (i.e. someone you want to know, love and support.)

When I met Kevin Smith, he couldn’t have been nicer to me. (Same with comedian Mike Schmidt, who has the same knack for remembering the name of everyone he meets and putting them at ease.)

Here’s the key: Be nice and listen to what they’re saying.

When you’re talking to someone, speak to that person as if, for that moment, he or she is the only person in the world. It sounds easy, which is why it’s so crazy more people don’t do it. (I’m confident divulging this open secret because, if you aren’t already genuinely nice, you won’t be able to fake it.)  Also, successful authors are always interesting, intelligent people with diverse interests. To be interesting, be interested in your world and in others.

Social media isn’t working for everyone.  

Episode 3 launches today! If you've been holding back on jumping in, now's the time!

Episode 3 launches today! If you’ve been holding back on jumping in, now’s the time!

Maybe that’s because we aren’t loveable, helpful or engaged enough. I’m not saying you have to engage “everyone”. That way madness lies. Besides, the writing has to come first and getting everyone on board isn’t the point. The point is to engage with people who get you and your work. I don’t need millions of readers who can take me or leave me. I need a few thousand die-hard cultists who call themselves an army, build fan clubs, buy books, leave happy reviews and don’t hate. That seems achievable. At least it’s easier than attempting to appeal to everyone (which too many people try to do.)

To the naysayers, I ask, “If social media is a lost cause, what is the alternative? Smoke signals?”

And are you being Weird Al enough?

~ I’m Robert Chazz Chute. I’ve written the Hit Man Series, writing and publishing guides and most recently, This Plague of Days. TPOD is about a flu pandemic that turns into a zombie apocalypse as seen through the eyes of an autistic boy. It’s a serial, so you can gamble 99 cents on Episode One and buy the episodes a bit at a time, or grab the discount and get all of Season One for just $3.99. And by the way, when I’m nice to you, I’m not faking it. I only fake orgasms. In supermarkets.

Filed under: All That Chazz, audiobooks, author platform, book marketing, podcasts, , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

For my author site and the Chazz network, click the blood spatter below.

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