C h a z z W r i t e s . c o m

Write and publish with love and fury.

Should you quit the day job? Writing and finding focus.

I used to work as a Virtual Assistant off and on for the graphic designer, Kit Foster. I left his company to focus on writing. Sadly, apart from liking a Facebook post or two, I haven’t had any contact from Kit in a while. Authors still reach out to me looking for information regarding KFD. Since I haven’t worked with Kit since early 2017, I’m afraid I’m quite useless with regard to those queries. I’ve got more laser focus now and, if you can narrow your endeavors to better manage your writing and publishing energy, I recommend doing so.

A bit about quitting a job so you can spend more time writing…

I had four jobs for quite some time. Four! FOUR! Can you believe it? Neither can I but there it is. I ran myself ragged. I’m now down to two jobs: my publishing company and my clinical work. Depending on a bunch of variables, I may be down to one job by the end of this year. Working on my latest series, I’m just as busy doing two jobs as I was spinning four plates. Crazy, huh? I’m in a much better situation now. I still have to work hard to make time to get to the gym but I have to move heavy shit and do cardio to avoid falling apart. My schedule is still full but I don’t feel like I’m running a marathon day in, day out. I even take days off to relax, unwind and recharge. Don’t work so hard you forget to shower and don’t confuse busyness with business.

Negativity and scarcity can lead us to work too hard or work too hard at the wrong things.

A lot of people will tell you that publishing is more competitive than ever and the Kindle Gold Rush is over. This mindset can make you think you have to produce faster, do more and be more in an unending, self-destructive spiral. Don’t fall into that trap. Plan time off and take time off because no one will give it to you. Work at your pace rather than sacrifice quality. It’s not about filling up the page in a panic. It’s about filling the page with something good enough to revise so it becomes great (or at least solid and enjoyable).

We have to be more savvy about publishing than before, yes. Advertising has become more complex and mistakes can be costly. Though I’m very glad to have a backlist of a decent size, simply publishing more books isn’t the powerful marketing strategy it once was. Don’t be discouraged. This is still the best time in the history of the world to be a writer.

Some say the book market is oversaturated. That’s like saying there are more websites than there are stars in the sky so there are too many websites. You’re still looking at websites. Readers are still looking for books to read. You can still win fans. As I’ve said many times, I wrote for free for years and I will always write because I love it. It’s not like I have a choice! I’m not going to abandon writing to take up knitting or animal husbandry. I’m a writer. I write. You’re reading this so accept your fate. Write.

I joked the other day that Amazon pays so well I bought underwear at Walmart and didn’t even check the price before my purchase. Things are looking up. I’ve hired a new editor and I’m putting together a fresh apocalypse. (If you liked This Plague of Days, you’ll probably dig the next one, too.)

No matter the stage of your writing journey, at some point you will ask yourself  how you can best allot your work time. Is this your moment to make the jump from the midlist to the big time (or, at least, the bigger time)? Are you ready for a new beginning?

That’s not where the questions end.

Is writing a hobby, a serious income supplement or a career? (Note: there are no wrong answers to that question. Your response will frame your focus, however.)

More questions:

Can you quit the day job? Is that possible? If possible, is it desirable? Would you be happier or more stressed if you became a full-time writer? What does the money math say about how you should spend your time? Does your transition to the writing life have to be all or nothing? What sacrifices might others in your family or support network have to make? How much money do you need banked before you make the leap? Are your debts paid off? What do you need to be safe and comfortable (not just survive)? How many months of consistent sales is enough to make you confident quitting the day job is the right move now? Do you really want to write and publish or do your just want out of your old job? What are all your options? 

Even more:

What would your day look like if you could control it completely? Can you work to a schedule? Do you have to hire more help to make the writing life work? Much of our work is solitary but, generally, publishing is played best as a team sport. You’re the captain now. Got a plan, Captain?

Beyond calendars, budgets and math are the personal questions only you can answer.

Are you running away from something bad or running toward your dream? How do you feel about burning bridges? Will you be lonely if you become a writer? Do you have the discipline to take your work to “the next level,” whatever that means to you? What does success look like to you?

I’m still working on many of those variables but I can say that the more I focus my time, energy and attention, the better results I get and the happier and healthier I become. Happy writing, everyone. Happy life.

~ Chazz

To check out my books of dark and funny SF and killer thrillers, go to AllThatChazz.com. Cheers! 

 

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Filed under: publishing, writing, writing advice, writing tips

The Curse of the Literary Snob

Recently I listened to mega-successful author Paulo Coelho on the podcast On Being. I recommend the podcast when you need calming voices discussing big questions. The interview made me think about how I write and what I might improve.

Something Coelho said resonated with me. He spoke of visiting his Japanese publisher and finding a single flower in a lovely vase in a sparsely furnished room. Coelho commented about how pretty the flower was. The publisher responded that it was elegant because no distractions in the decor detracted from its essence. It came to Coelho that elegance was found in simplicity.

This gave me pause. Intricately plotted and densely written books are often not well-received. It is tempting to break down failure to catch fire in a snarky way. You might guess that, in accordance with Chris Rock’s worldview, most people are B and C students. If you don’t appeal to B and C levels of understanding, blame the audience and claim you are too smart for them. (Please don’t do this publicly or everyone will hate you.)

Because Rock is a comedian and attributes the George W. Bush presidency to under-informed voters, condescension is a very seductive idea, isn’t it? It flatters any writer who suffers disappointing book sales. If people don’t “get it,” it’s their fault. Trouble is, writers are supposed to be communicators. If your book fails, is it really because you aimed too high or because you didn’t engage your audience?

Good communicators find broad audiences. As Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” If you’re aiming your book at an intellectual niche, fine. Do your thing, embrace the low sales and don’t complain about it. A better way may be to take those high falutin’ ideas and share them in such a way that they are more palatable and entertaining. We must write to entertain first. If you have world shattering thoughts to share, slip that shit in between the jokes and an engaging plot, please.

For a sharp example of this kind of communication, I recommend John Oliver on Last Week Tonight. He tackles complex subjects in a way that is engaging and more understandable than most news sources ever manage. You laugh and you learn. You discover something new but you enjoy the journey. A good book can do that, too, like when Fight Club teaches you how to make soap with stolen human medical waste. Fun ride, plus some solid tips on making napalm!

Usually when we speak of elegant writing, we think of poetic, dense and literary prose. Is that truly elegant, though? Or is it a slow slog that confuses and darkens more skulls than it illuminates? When we read, it shouldn’t feel like work. Work is what we’re trying to avoid when we’re reading fiction.

And now a sour note about literary snobbery that might make you uncomfortable, especially if you’re an English major of a certain vintage:

Yes, I tried reading Middlemarch and Ulysses. Are those books so well known because we their original audiences had fewer entertainment choices? Are those books still taught in university due to some strange cultural inertia unique to academia? How many people say they like that stuff but never get to the last page? Do they say they like that kind of reading because they think they’re supposed to? I’ve heard people say they love Ulysses. They might think they’re telling the truth. I don’t believe them.

And now, a timely Woody Allen joke: 
Interviewer: I really enjoyed your movie.
Woody Allen: You’re mistaken.

You can like what you like. That’s okay and not my point. Like what you like and write what you write. However, if you write like James Joyce now, don’t expect it to sell.

I once worked for a publisher committed to only creating “important books.” I’m sure he impressed his guests at fancy cocktail parties in Rosedale. Sadly, fewer important books were published because he quickly went out of business, unwilling to bend to the desires of the reading public. The books that some might call trash actually finance those niche works they claim to value so much. 

My measure of a good book is as follows: Does it make me forget what time it is? I love curling up with a book that keeps me turning pages, that tells a story and makes me wonder what will happen next. I love surprises. I enjoy things happening. I want the scene to come so alive that my mirror neurons fire and I am made to care about people who do not exist. I want to chuckle or even laugh loud and long. Awaken longing in my cold black heart. Make me think if you like, but not so much I realize what you’re up to. (Read Portnoy’s Complaint, read To Kill a Mockingbird again or devour any book by William Goldman for examples.)

Assuming elegance is found in simple writing, editing is the knife that prunes the bonsai tree. We cut away the extraneous so simple beauty shines through. Write first to entertain. I used to be resistant to this idea. Now I think that sometimes, yes, I done fucked up.

~ I am Robert Chazz Chute. I’m in the brain tickle business but I generally make readers happy they found me. Check out my author page at AllThatChazz.com. Buy my stuff. Laugh. Cry. Read like crazy. Occasionally projectile vomit.

Addendum: My favorite exchange with an English major.

Student: I love reading books so I’ve just started studying English.

Me: Hate it yet?

Filed under: Books, publishing, writing, writing tips

How to keep moving forward.

My wife, She Who Must Be Obeyed, deals with a lot of sad, difficult and traumatic situations in her noble work. She helps a lot of people but it’s not easy. To combat the downside, she keeps what she calls a perk file. That’s where she holds on to commendations and thank you letters from those she has helped. Writers should have a similar file.

As an author, you will have disappointments. It’s inevitable. As I wrote in a post below (The Writer’s Curse) we are imaginative and therefore perpetually dissatisfied. Copy and paste your fave reviews to a special file for those dark days to come. When the disappointments arise, reread those five star reviews and fan letters. Cherish them and keep going.

I’ve often thought about quitting, especially when I’m overwhelmed. (Quitting isn’t always a bad idea, either. More on that in a coming post.) I did stop writing completely for almost five years. Those were not good years. For me, the dissatisfaction of not writing is worse than the bad writing days.

This week, a reader reminded me why it’s important to keep going. Stories are powerful. I replied, thanking her for being a reader, of course, but her letter is too important an inspiration not to share with fellow writers. She wrote:

Dear Robert Chazz Chute,

I read zompoc because I need to read something that takes me away from my reality – a genetic condition that slowly transformed the woman who could turn somersaults in mid-air to the woman in a wheelchair.
Fortunately,my sense of humour is intact.
Friends, family and NHS have stuck with me, so I’m lucky compared to most disabled people.
And the connection with This Plague of Days?
It distracted me from my pain – always present unless I’m asleep.
Yep. Stories are that powerful.
Even when they’re stories about unrelenting terror.
This Plague of Days is an epic piece of writing.
But you know that already.
I just felt like telling you that I know that too.
And thank you for writing something that set me free, for a while.

~ I am Robert Chazz Chute and I am often sad. I get misty reading this letter, but in a good way. I am less sad this week thanks to this reader. You can check out all my stuff at AllThatChazz.com, or just read and reread this letter to get inspired to write something epic that distracts readers from their pain. Distracting us from pain is, I think, what it’s all about.

Now I’m off to write more. Thanks again, to all the readers.

Filed under: All That Chazz, publishing, Writers, writing, writing advice, writing tips, , , , ,

What qualifies you to say that?

If you’re looking for a brain surgeon, you don’t want an amateur (and probably not Ben Carson, either.) But there are a lot of topics where “expert opinion” is of questionable validity. For instance, the paid media pundits who predicted Donald Trump would flame out long ago have been proved wrong. Spectacularly wrong. Many still haven’t learned anything from what should have been a humbling experience. They’re still making political predictions based on what they want to be true instead of looking at what’s happening in the GOP primary by the math. (Please don’t take this as an endorsement of Donald Trump. I cab’t stand him. I am pro-reality, however.)

What makes a person an expert?

If it’s for purpose of commentary (as opposed to digging into organs with sharp tools for therapeutic purposes), anyone can be expert and everyone seems to think they already are. A lot of people have instant opinions on topics they’ve given no thought to. Experts, it seems, are everywhere. The number of “Social Media Experts” on Twitter is staggering, and most of the time, that title means nothing.

Recently, Sean Penn was ridiculed by professional journalists for his interview of El Chapo in Rolling Stone. He responded that (a) they were focusing on the celebrity angle instead of the drug war, and (b) he dared them to show him their journalist licenses. It was a clever retort to a lot of envious whiners from a guy who risked his life to go into the jungle to interview a killer.

Whether Penn’s story was well-executed is another issue. The core of it was, anybody who is willing can be a journalist now. I have a journalism degree. It’s hanging in my downstairs bathroom over the toilet, where it belongs. It got me interviews and jobs with major publications but, as a license? Ha! Let’s just say any degree — or no degree — will do now.

Report on any issue you’re of a mind to. Citizen journalism may not be polished, but it often looks more honest. The value of the journalism degree has eroded since the Internet disrupted a once-great profession. It’s not all the fault of the Internet, either. Many outlets have abandoned the journalistic principles that once made the calling worthwhile. For instance, when network news shows backed by defence contractors interview shills for defence contractors and don’t tell you who they’re really representing? Yeah, no good. Many so-called journalists downgraded themselves to propagandists when they decided to help sell a war instead of reporting on it. If those reporters had journalist licenses, they should have been revoked.

It seems that most of the best journalism isn’t accomplished by big media, anymore. The best journalism and commentary I’ve seen in the last few years has been reported by comedians (e.g. Last Week Tonight with John Oliver) and web-based shows with vast audiences they’ve earned through authenticity (e.g. The Young Turks.) These models of better communication dig deep, tackle tough issues in an understandable way and they don’t treat their audiences like idiots.

I bring this up because one of the books I’m writing at the moment is non-fiction. Someone (a fiction writer) asked me what qualified me to write it. As a former journalist, the premise of the question struck me as silly. Research any subject thoroughly and you, too, can be an expert. Read a bunch of books, go deep and bang, you’ve got yourself a qualified opinion because you are not informed by one expert, but many. You don’t have to be a nuclear physicist to have a worthwhile opinion about nuclear power. You don’t have to be a doctor to explain a vasectomy. (Just don’t try this at home, kids!)

I have 24 years of experience with the subject of my next non-fiction book. I’m also bringing in a co-author with  multiple relevant degrees and 20+ years in the subject, too. Our backgrounds will undoubtedly make a better book and we can refer to real life case studies from our work lives. However, you can write a non-fiction book about anything. Okay, if you’re an idiot, maybe not but, in general? To claim expertise, all you have to do is research. To write a book based on that expertise? All you have to do is write the damn book.

Make the world better and better informed. Those two things are one thing.

 

Filed under: DIY, new books, publishing, Rant, television, writing advice, writing tips

Writing and Publishing: It’s not too late

I’ve heard from several people about their experiences at the London Book Fair. After writing two books about publishing, writing this blog for years and publishing fifteen books or so, sometimes it feels like we’re all on the same page. We talk to each other so much about the depths of Independent publishing that we forget there are a lot of people for whom this is all brand new. They’re still hovering at the edge of the pool thinking the water looks too cold.

We’ve all read a snarky review or two that criticizes an instructional book as being “basic”, “nothing new here,” and “just for beginners.” Well, beginners need books, too. In fact, they really need them. I’ve made the mistake of thinking that, four or five years after establishing Ex Parte Press, everybody knows the basics. They don’t. It’s not old hat. It’s new hat. (That metaphor is really weird now that I see it in print. We’ll stick with the swimming metaphor from here on out.)

At the London Book Fair, author Joanna Penn mentioned that she had to explain what “KDP” meant to people. A lot of writers who have focussed their energies solely on traditional publishing don’t know the nitty nor the gritty of self-publishing yet. They’ve never dealt with the tiny details of formatting an ebook or hired a cover artist or had to fire an editor. This is wonderful news. It means you and I aren’t too late to the game. You’re already in, reading this blog, listening to podcasts about publishing and ahead of many who are still considering whether they should wait another year for an agent to find them and then maybe…maybe…maybe….

Meanwhile, we’re writing, publishing and selling books now. It’s good to get in early and, to my surprise, it’s still early.

Today I’m at London’s Central Library from 11 to 2 p.m. I’ll give a highly entertaining reading, meet some author friends I haven’t seen for a while and mingle with readers. I’ll sign and sell my books and answer some questions on a panel. Most of the audience will be readers.

Someone I meet today is a writer, but they aren’t a writer/publisher yet. By this afternoon, they could begin. They could choose themselves. They could stop waiting and start making their dreams come true. I hope so. C’mon in. The water’s warm.

Beginners welcome. Now swim!

Filed under: author events, author platform, author Q&A, author reading, book signings, business, Friday Publishing Advice Links, London Book Fair, publishing, robert chazz chute, self-publishing, suspense, writing, writing tips

Write more, write faster, sell more

Camp NaNoWriMo is on now and it’s not too late to jump in.

It’s only the second week of April’s Nano and I’m powering along, really happy with my story. It’s all very Buffy. I came up with the first draft to The Haunting Lessons in eighteen days during November’s NaNoWriMo so I’ve got a good track record of getting it done, especially when other writers are watching.

With Camp Nano, it’s you and ten other cabin mates cheering each other on. I find the friendly competition encourages me to move forward and write longer. (I’m up to about 16,500 and expect to finish the draft to the third in the Ghosts & Demons Series this month. (You can pre-order the second in the series, The End of the World As I Know It, here.)

I’m using the Pomodoro App again, and loving it.

Writing isn’t a problem for me, but sometimes I’m reluctant to start. Pomodoro gets me going and I often keep going even though the app gives you scheduled breaks. There’s something about a timer clicking down in the background that makes you want to beat the clock. Then I cruise on, powered by Pomodoro Technique inertia. Try it.

Google sheets.

Within Google docs are easy-to-use spreadsheets. I started using them for recording my tax receipts. Turns out, I love them for lots of reasons, like tracking word counts, productivity, weight loss, food choices. Only that which is measured is changed. I talk about that quite a bit on the all new, All That Chazz podcast. Find out more at AllThatChazz.com.

~ More on productivity soon. In the meantime, after a hiatus to reorganize (and for his wife to have a baby), Kit Foster of Kitfosterdesign.com is back and working full throttle to provide excellent ebook cover designs, web banners and paperback covers for authors and publishing houses everywhere. Check out his portfolio at KitFosterDesign.com and make your next book cover work harder to sell more books.

Filed under: writing tips, , , , , , , , , , , ,

Writers: Who influences you?

NEW THL COVER JAN 2015 COMPLETE

FYI: Grab your free dark fantasy and a free crime novel here. The Haunting Lessons is free today and tomorrow only!


Everything that has ever happened to us goes into our books. Every slight and terrible vengeance, real or imagined, gets poured in. Here are some of my influences:

1. During a podcast, the guest talked about the Hagakure, the book of the Samurai. It had been a long time since I’d read it, but as soon as he mentioned it, I knew I had an empty place for that puzzle piece in the next book in the Ghosts & Demons Series.

2. When John Cleese was a guest on The Daily Show with Jon Stewart, Jon mentioned the Choir Invisible. Besides being a funny sketch and a great poem, the reference set off fireworks in my mind. The Choir Invisible became a complex secret society that fights evil in The Haunting Lessons. (We don’t read enough poetry anymore, by the way. Lyricism seeps into our writing when we drink enough of it.)

3. William Goldman, author of The Princess Bride (among many other wonderful novels and screenplays) always catches the reader by surprise. When you are sure what is going to happen next? That’s when he’s got you. I love that. I do that. It makes plot development a joy and dares you to stop turning pages, even when it’s late and you have to be at work early in the morning.

4. I studied The Divine Comedy in school. When you’re writing about demons and the fight between good and evil (or bad and evil), a quote from the classics slipped into the narrative makes for a big moment that adds to the depth of the atmosphere I want to achieve in a key scene.

5. I loved the action in Mickey Spillane novels. Film is definitely in the mix, as well. When I’m writing the Hit Man Series, Quentin Tarantino, the Coen brothers and Guy Ritchie are never far away.

6. Stephen King’s structural devices from The Stand and It went into This Plague of Days. Chuck Palahniuk’s appreciation for the macabre is in all the horror. Contextualizing the bizarre with the weird and real is a lesson learned from The X Files.

7. As a disappointed humanist, I want to be Kurt Vonnegut. Not the writer per se, but the man. If I ever release my time travel novel, he’s in the mix in a big way. I miss him.

8. When I’m writing action and suspense, Skrillex, Eminem and Everlast are playing in the background. Visceral goes with viscera. A steady diet of standup comedy balances out the blood. The path between horror and humor can be a knife edge. 

9. Fight scenes and sex scenes: draw on experience and each variety of conquering and surrender is all the more delicious.

10. Director Kevin Smith and comic Joe Rogan inspired me to write my first book, Self-help for Stoners. Chasing that dream long into the night continues to keep me going in the face of adversity.

I write original books (if it can be said there is such a thing.) However, we all have our artistic ancestry. What’s yours? What do you recommend?

~ FYI, one more time: The Haunting Lessons is free today and tomorrow and my first crime novel, Bigger Than Jesus, is also free everywhere. Hit AllThatChazz.com now for the links.

Bigger_Than_Jesus_Cover_for_Kindle

Filed under: Books, Writers, writing, writing tips, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Heads up! Buddy Gott’s Writing Show

On February 11 at 10:00 PM EST, I get to talk with writer, Buddy Gott! 

Click here for more about his writing show.

Join our hangout for a chat about writing and publishing and…actually, I don’t know what Buddy wants to talk about. It might devolve into a debate about the relative strengths and weaknesses of wombats versus ocelots. 
We’ll probably end up talking about writing, though. It’s Buddy Gott’s Writing Show, after all.
In any case, it’ll be fun, so show up if you can.

Filed under: writing tips, , , , , , , , ,

Defiance is part of your writer’s toolbox, too.

A short post today. Something needs to be said to writers. I touched on it in the video below but, after reading a book about writing recently, I feel the need to reiterate: Enjoy writing. If you aren’t enjoying it, take a little break and refocus.

Too many rules and prescriptions are paralyzing.

Aside from a few okay tips, the writing instruction book got so far into the rules of writing that the act began to feel like a sterile formula instead of a creative juicefest devoid of life. That book on writing and editing was a buzz kill joydrainer. (Juicefest and joydrainer aren’t words in the dictionary. Suck it up, buttercup. I’m feeling feisty.)

Then, after reading a reviewer say a book “had no new concepts,” I didn’t want to write at all. What a tired slam. There are no new concepts in fiction. If there were something truly unique, most readers would hate the book. It’s about plot and character, dialogue and action. A book’s value is not about whether an idea is repeated from another book, TV show, movie, myth or legend in existence. There are a lot of those. 

I’ve written more than sixteen books. Obviously, I enjoy writing. Today, I got tired. I didn’t want to write anymore. I wanted to stop trying. I need to squeeze the crap and frustration out of my head. I’m going to go read something for pleasure now. 

Later, I will write. I will remember the joy.

~ Find my joys at AllThatChazz.com and subscribe for updates, podcasts, deals and more.

Also, here’s this about writing and happiness from the NYT.

Filed under: writing tips, , , , ,

Writers and Writing 2015: Everything is Awful Edition

Everywhere you look, it seems we’re entering 2015 under a dark cloud. In many ways, 2014 kind of sucked. Tales from the torture report and numerous shootings seemed to reinforce my chronically disappointed view of humanity…but let’s talk publishing and tackle what we can handle.

Yes, publishing news sucked, too.

The VAT has come in. If I sold much in European markets, I’d be upset about it. Almost all my book revenue comes from the US, so it’s a shrug for now and a worry for later in my case. There’s a lot of Chicken Littling going on, and even a guru or two saying indies will be begging to get trad contracts again. 

Before I go on, I want to burn a straw man argument. There’s a lot of nyaa-nya, nya-nyaa-nya about how Amazon isn’t so great anymore because Kindle Unlimited (KU) devalues books etc. The forces behind the gloating (“Do you still love Amazon now that they’ve proven they aren’t your fairy godmother?”) are arguing with ghosts. Our love for Amazon was always conditional, so chill.

Let me clear a few things up from the indie side about our prospects in 2015:

1. Amazon has grown progressively less attractive to some authors. True. I’m one of them. However, some authors report they are doing better since KU came in. Let’s calm down and evaluate on a case by case basis. Running from Amazon might not be for you even though it may be right for big sellers who aren’t selling so big anymore. KU might still serve you if you aren’t so well known and if you write short.

2. When we defended Amazon, it was because that’s where we made money. It was a business decision, just  as the decision to leave exclusivity with Amazon is a business decision now. The straw man screams we either have to love or hate Amazon’s terms. Appreciate the nuance because it’s more complex than that. Look at your numbers and consider how you feel about Kindle Unlimited’s limited payoff before you make your move.

3. KDP Select versus the other platforms is still not a binary choice. I’ll keep some books exclusive to Amazon for a time. Not all of them. Not forever. I’ve been migrating a few books to other platforms as they come out of Amazon exclusivity. That will continue. My debuts will go to Amazon, but I won’t be clicking the auto-renewal button. After 90 days, most books will be everywhere. It’s got to be strategic, not a panic.

4. Just because Amazon isn’t paying off as well as it did does not mean the other sales platforms have improved. Can you name a single recent innovation the other platforms have come up with that benefits writers? Any new discovery tools over there? No? Waiting for Amazon to devolve isn’t a proactive strategy.

5. Considerations: I’m pulling many of my books out of exclusivity because of Kindle Unlimited. Though I get new borrows all the time, I’ve written a lot of long books and who knows how long it will take readers to get around to getting past 10% on my big books? KDP and KU exclusivity, in my case, seems increasingly a place for top of sales funnel projects (i.e. prequels, short stories and novellas.)

Add a call to action to short works to help readers find the longer books. Serials appear to be gaining popularity among writers again since KU came along. I serialized This Plague of Days, but some readers get awfully confused about serials and I don’t want to have to do it again if I can avoid it. I’d rather sell the TPOD Omnibus. Serialization is an option, but the tools to make it work better are not honed. 

6. Corollary: Kindle Unlimited pays horribly, but we may not actually be losing as many sales as we think. I suspect there are book buyers and there are KU users who are into free and super cheap books. Two groups. No one knows for sure how much that Venn diagram overlaps, but my guess is many KU users tended to get their books from libraries, not bookstores, before Kindle Unlimited became available. Nothing wrong with book borrowers and library users, but I can’t afford to subsidize the lending program anymore. I believe that exclusivity is hurting me too much and I hate the uncertainty of the KU payment, so I’m getting out.

7. Caveat: To harken back to point #4, since it’s so important, the fight for dominance is between what we can gain from all the other sales platforms versus what losses we attribute to Amazon’s exclusivity and Kindle Unlimited. So far, my experiments on other platforms have convinced me they really need to develop better discovery tools. When I have to use two searches to find my own books? Ye gods! Apple sucks at discovery.

I’ve said this so many times in this space: I look forward to the other platforms developing better sales strategies and discovery tools. I want to upload my books with some confidence that Amazon’s competitors will do better for me than Kindle Unlimited’s lousy pay. When one alternative book sales platform, an innovator and leader, can show me the effort is there, I’ll be shouting their praises on this blog.

8. What’s next for indies in 2015? I suspect a new platform will emerge or one of Amazon’s competitors will offer a strong alternative. I’m not betting on Smashwords to do it. I’m thinking Alibaba.

9. What else is new(ish)? I’m not impressed by interactive books at all. I want to choose my own music to read by and all that tech takes me out of the reading experience, especially if they perfect it. That’s crap.

Early adopters and smarter indies will diversify with audiobooks and translations. Indies will found more partnerships to put out more books. Author collectives will pool resources for closer “coopetition.” I’m in one cooperative for a book project with eight authors in 2015, for instance. Working together, we’ll be a huge marketing force. Cooperatives can work in lots of ways. Most of us can’t afford even a cheap virtual assistant, but several authors working together could.

You will also see more pen names crop up as indies, desperate to chase hotter genres, will abandon what they thought they wanted to write for what might pay better. Some will sell their souls chasing that kite. Others will discover that good writing is always about the writing, not the subject matter. They may even grow to love the genre they feel was forced upon them.

Direct sales are a good idea for the few with a huge mailing list, but it won’t come to fruition for any but a few in 2015. Now’s the time to build your mailing list. Several years ago was a much better time to do that, so whip out that time machine, kill Hitler, then zip forward and build your mailing list in 2008. No time machine? Set up your Mailchimp account, put a pop up plug-in for a sign up on your blog and offer readers something really sweet to get them to sign up. It’s very difficult to get people to give up their email addresses, so make that lure with extra fudge.

Those of us who have ignored print sales will capitulate and get print editions up beside the ebooks. I’m finally printing Murders Among Dead Trees and Hollywood Jesus this week and there’s more to come in print. I typically only move a few print copies here and there, though Self-help for Stoners sold 72 copies in print in December. If nothing else, the print price makes our ebook prices look better.

10. Indies will not run to traditional publishing any more than they have in the past. Despite the hoopla, ebook growth has not stopped. It’s slowed from a pace it couldn’t possibly sustain. Amid the growing pains of any new tech experience and the cyclical shifts and bumps that are inherent in any young industry, we’re still better off keeping 70% of the profits and retaining our rights forever. As bad as things appear for us, unless it’s a sweetheart deal no one else is getting and you’re allergic to entrepreneurship, staying independent is still better than most alternatives.

That said, I think there will be more hybrid deals. I’ll be in an anthology in 2015, but the publisher is friendly and forward-thinking. These hybrid deals will be short term with small stakes and indies will generally accept them to boost their self-published works. Traditional publishers will dump their non-compete clauses, too. In fact, that’s already happening as some houses already recognize new deals won’t happen if they insist on draconian contract clauses. Non-compete clauses aren’t compatible with the current landscape, as challenging as it can be. More indies want to make a living from writing and, through ebooks, have been doing so at a greater rate than their traditionally published counterparts. Yes, things kind of suck for indie authors right now, but accepting abysmal terms from a trad house that pays pennies on net, would definitely suck.

Am I optimistic for 2015?

No, that’s not in my nature. But optimism and pessimism don’t really matter. Assessment, adaptability and strategy matter on the marketing side of this business or any other.

On the writing side?

I have to keep writing. It keeps me out of jail. I’ll keep writing no matter what. You will, too. We have an infection and that writing rash sure is itchy, isn’t it? 

~ Robert Chazz Chute is a suspense and dark fantasy novelist who is funnier and nicer than he seems in this post. Blame the headache. 

HaUNTING (6)

Filed under: author platform, ebooks, Writers, writing tips, , , , , , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

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