C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

What’s Changed in Publishing and What Hasn’t?

If you’re new or newish to independent publishing, you may wonder how much has changed since the early days. Some things have changed little. Here are a few similarities and a lot of differences between now and a decade ago:

  • Ten years ago, champions and detractors of the movement both called our new outlet self-publishing or indie publishing. Indie creators pointed to filmmakers who also called themselves indie. The cred didn’t transfer well. Now we understand that readers shouldn’t be able to tell the difference between an independently published book and the latest from Simon & Schuster.
  • When KDP was new, we called it the Amazon Gold Rush. As soon as the term was coined, everyone speculated how long it would last. There’s no firm time of death, but it’s definitely been over for a long while.
  • Bookbub promotions were much easier to get. Advertising was generally cheaper, though reach was a bit shorter.
  • More book promotion sites are available now, and their newsletter lists are longer than they used to be. (Search book promo sites and you’ll get a lot of options. e.g. Booksends, Robin Reads, Freebooksy, Bargainbooksy, The Fussy Librarian, Ereader News Today, Kindle Nation Daily, Book Barbarian, Rebel Reads, Books Butterfly, and so on.)
  • We didn’t have Vellum to format books. I even formatted one or two books before Scrivener came along. That was a slog. Vellum makes formatting easy now, but Scrivener also serves as a writing tool and is cheaper.
  • There weren’t as many programs to assist with editing and those that were around weren’t nearly as good as they are now. We still need human editors, but the machines are saving us time with the easy catches.
  • The publishing camps were more entrenched in the old days. You were either indie or you had a contract with trad pub. If you were the latter, you pointedly referred to yourself as a “published author” on social media. There are many more trad-pubbed authors crossing the line to go indie or hybrid now. They figured out it was possible to gain control, make more money, and get more transparency. (No more waiting for incomprehensible sales reports from a publisher twice a year. Now you can get a tally of each day’s sales! Whee!)
  • Agents used to wield more power. Some even made sport of the submissions in their slush piles. Then most realized such denigrating behavior was bad for their business. A lot of would-be authors wised up and stopped being wannabes. Rumors of bad agent behavior get called out quicker and the bad smell lingers.
  • Even though you can hire the same editors and graphic designers who once worked in traditional publishing, there’s still some stench on publishing your own books. Outdated ideas die slowly, usually along with the brains that held those stale ideas.
  • As new publishing developed, a bunch of gurus emerged with plenty of courses to sell. They are not all created equal. Be especially cautious of those who break their arms patting themselves on the back. If they get most of their money from courses instead of selling their own books, that’s a red flag.
  • Organic reach used to be easier. You could sell your old book simply by publishing your new book. A popular blog might be enough to gain sustained attention. Now you’ve got to advertise and promote more. Successful authors tend to have podcasts, eager fans, a fast publishing schedule, and newsletter subscribers to the moon and back.
  • Reviews seem much harder to get these days. (Insert heavy sigh here.)
  • You used to be able to respond to Amazon reviews. Few authors thought it was a good idea to do so, but on those occasions when it seemed necessary, it was nice to have the option.
  • Way back when, we were all convinced a savvy competitor would rise and give better terms than Amazon. It was logical and expected. Didn’t happen.
  • One might assume that non-Amazon platforms would copy their business model because Amazon sells more books. (There are exceptions, mostly dependent on genre. However, for most authors, Amazon income dominates.) Anyway, that didn’t happen. Amazon puts customers over curation. Others still treasure curation, so who you know matters.
  • Draft2Digital has made uploading to multiple sales platforms a breeze. I remember contacting Apple in the early days of the revolution. I asked how to upload a book to their sales platform and their reply could be characterized as both bewildered and useless.
  • Goodreads always had an angry contingent of meanies. The site’s user interface was never intuitive. If they were going to fix those problems, surely they would have by now.
  • Audiobooks were a thing, but they were much less accessible to creators. They are still expensive to produce unless you go DIY. However, the future of audio isn’t just bright. It’s loud. Audiobooks demand less attention. You can do the dishes and listen to an audiobook. That’s why we must make the move to record our books.
  • From my sampling of indie creators, many of us are more professional in our presentation than we used to be. As ever, we hate typos and plot holes. Now we have editorial teams, street teams, and beta readers to help us out. Many books from independent creators have more eyes on the lookout for problems than books created by big publishers. To trim costs, many big publishers purged their editorial departments years ago. That’s often where your skilled freelance workforce comes from.
  • Hardcovers on Amazon are a recent addition. Ingram Spark has some competition is this regard now. Endemic is my first book available in hardcover and it is beautiful!
  • There are plenty of podcasts about books and book publishing now and some are excellent. I miss some of the old ones, though. Old heads will remember Simon Whistler’s pod. The Self-publishing Roundtable and the Self-publishing Podcast are gone. So is the Author Strong podcast. Alas. Good times.
  • Good news: There are so many resources available, we can all improve or maintain our level of skill and professionalism.
  • Bad news: Your parents still wish you’d finished dental school or gone ahead and become a corporate lawyer who hates her job, herself, and everyone else.

What I hope hasn’t changed too much is you.

Learned and grown in the past decade? Of course. But I hope your level of passion for making art with words still burns bright. I hope you still get up each morning eager to entertain, inspire, and inform readers. Artists die, but they don’t stop creating. The connections, wonder, and experiences we share live on. If you’re a writer and you have readers, you’ve got a chunk of immortality.

Filed under: publishing, , , , , , , , , , , , ,

Your Plan for 2022

As I write this, it’s the morning of January 3. According to discoverhappyhabits.com, a 2019 survey found “7% of survey participants stuck to all their resolutions in 2019, while 19% kept some but not all of their resolutions (and) 8% of participants failed to keep any resolution.” It’s also instructive that 57% of those surveyed rejected making any New Year’s resolutions. I’m with the 57%.

Here’s what I do instead:

  1. Resolutions come from resolve and that often fades. Motivation is temporary. Focus on forming habits instead. Writing goals down and putting them in a prominent place can help to keep you focused.
  2. To get the changes you want, make it fun. Gamify your changes the way NaNoWriMo makes writing friendly competition. Hate running? Me, too. But maybe volleyball or tennis is for you. Training can be grueling and lifting heavy things repeatedly can be boring. A sport can get you to exercise without noticing.
  3. Suffering is overrated. Your “diet” food still has to taste good if your new lifestyle is to be sustainable. Muscling through the whole way is performative gym bro bullshit. Ignore anyone who is posturing. Even bootcamp doesn’t go on forever.
  4. Reject perfection. Perfectionism is a form of self-loathing that only leads to procrastination.
  5. Environment and supports trump motivation. For instance, you can’t binge on chips if you don’t bring them home from the grocery store. A chaotic environment burdens you with extra stress you don’t need.
  6. That which is not measured does not change. Metrics can be helpful as long as they aren’t a chore. (I use MyFitnessPal, for instance, to keep my meals on track. I also check my blood sugar.)
  7. Tracking when I’m consistent encourages me to form streaks. A streak is the seed of a habit. The FitOn app encourages me to keep going with my workouts by earning badges. Meaningless badges? Sure, theoretically. Those badges have no monetary value, but Iin practice, they work for me.
  8. Accountability can be a gym partner or reporting your hits and misses to a trusted friend. People make fun of posting pictures of meals on Instagram, but many use social media as an accountability tool. It’s not for the audience. It’s for the intrepid poster.
  9. Reject punishment and judgmental paradigms. Being mean to yourself (or others) is added stress you don’t need, and it’s counterproductive. Assuming you’re not striving for world domination, your goals are in alignment with love of self and others.
  10. The toughest part is right before you start. Making plans is exciting. Establishing systems helps you succeed. Many people don’t get that far because they don’t begin.

    My suggestion is to start by doing a little. Say, “I’ll write 500 words today,” and go do that ASAP. Once you get into it, you’ll often find you’re on a roll and will write more. Same with going for a walk or a jog. “I’ll just go for a short walk” might turn into a longer walk. Even if it doesn’t, you got out and did something for you.

    Martyrdom is overrated. Do things for you. You deserve love, too.

For more tips and tricks, try Do The Thing by some guy:


mybook.to/DoTheThing

~ Robert Chazz Chute mostly writes apocalyptic epics with heart and crime thrillers with muscle. Do The Thing is his only non-fiction book. For all this books, check out his author site, AllThatChazz.com.

Filed under: mindset, , , , , , , , , , , , ,

No More Loser Talk

It’s Friday, December 24, 2021! A few thoughts on marketing to round things out before the end of the year:

  1. Don’t feel bad if you aren’t selling a ton of books for Christmas because (a) you’re competing with a lot of people who are trying to sell their stuff at the same time, and (b) a bunch of those other advertisers have deep pockets.
  2. Page reads down? That’s understandable. People are busy now and many don’t take their foot off the gas pedal and slow down until after Christmas.
  3. January is often a better month for promotions because the cost of advertising goes down. Your ad bids are competing with fewer advertisers with deep pockets.
  4. Sometimes book sales are even better in February because people are still getting over their credit card shock in January. Admittedly, I’m looking for the blue sky in a storm here, but more lockdowns appear imminent and that’s been good news for some readers. They have more time to immerse themselves in a novel while they stay safe.
  5. Though people may be unwrapping their brand new kindles on Christmas day, don’t launch your book on December 25th. A marketing expert I don’t like advised against it, so naturally I did it, anyway. I let my emotions cloud my judgment. He was right. (Guy’s still a dick, though.) The novel recovered, but it could have had a better launch if I weren’t a contrarian.
  6. Something I’ve learned to focus on is the long tail of retail. Not every book launch is a home run, but once you’ve published an intellectual property, it’s yours forever. It can take a while for a book to be discovered after a soft launch. That doesn’t mean it won’t happen.
  7. What almost no one talks about is luck. A friend of mine who worked in trad publishing told me about a couple of books that weren’t selling well. Then a minor celebrity with a decent following picked it up and tweeted her love for the novel. That’s when the book took off. Some major movie deals have started similarly, too.
  8. Kurt Vonnegut declared that the novel was dead in the ’70s. And yet, we keep writing and people keep reading. Fiction isn’t the force it once was, but there are still enough readers to sustain us. When the sales aren’t coming through, remember to love what you’re doing right now. Not every painter expects to end up a millionaire. Most artists aren’t that delusional. As all the gurus say, remember your why.
  9. Discovery is often a slow process. Word of mouth is slow. Reviews come in slowly. Your audience’s attention is fragmented in hundreds of ways. Be patient. What I’ve just described is the norm, but stories of instant success tend to pull focus. This isn’t loser talk. I’m keeping it real.
  10. When you’re down, low on energy, and disappointed, find balance. A bunch of people will tell you to do more research, invest more in what didn’t work, and keep fighting. Maybe you need to step back and enjoy the holidays without obsessing about the number of words you didn’t write today. This goes especially for those writing machines intent on churning out a new book every month. Because a bunch of us are running scared, some writers think it sounds crazy to slow down, take a break, or even take a breath. Burnout is a serious danger. When the writing isn’t fun, give yourself permission to step back. That’s a sign your readers won’t have fun, either.

I’m taking this time to enjoy the holidays and get back into exercise after a long illness. Still recovering, actually, but feeling more grateful and relaxed these days. I’ll be blogging again soon, but not too soon. See you in 2022?

Merry Christmas and happy holidays!

~ Robert

Reviews of Endemic are coming in!

Timely, unique, and entertaining tale!

December 22, 2021 Format : Paperback | Verified Purchase A deadly virus has brought the world a half step away from the apocalypse. Neurodivergent book editor Ovid Fairweather struggles to function in the new reality. When a terrifying incident threatens her survival, everything changes. Armed only with the voices in her head, her fabulous vocabulary, her knowledge of the steps of the hero’s journey, and her finely nuanced understanding of plot structure, Ovid is forced to focus on the world around her in order to save herself. In doing so, she may just save us all.


I enjoy Robert Chazz Chute’s books. They are always refreshingly unique and original. This one was no exception. The critical importance of perception is a central theme in this story. As we are at a point in society when perception is reality, this book is indeed both relevant and timely. Highly recommended!


Timely, Gripping, Excellent

December 19, 2021 Format : Paperback | Verified Purchase Written by a gifted author and subtle philosopher, Endemic clutches the reader’s hand to pull him into an uneasy existence where nothing is certain but danger and the unknown. Ovid Fairweather’s life, off-balanced from the beginning by an unloving and unreasonable mother, teeters from one chapter to the next, and readers will seek comfort when they finish the tale and lay the book down. Excellent in storytelling and skillful in technique, Chute is a fabulous author.


An apocalypse of the soul

December 17, 2021 Format : Paperback | Verified Purchase There are no zombies in ‘Endemic’. No vampires either. Instead there are human-shaped monsters who profit from the degradation of others and glory in the exercise of power.


Not that different from the here and now. The only real difference is that waves of plague have stripped away the veneer of civilization that hid the darkness within. Now the monsters are out in the open and free to indulge their most outrageous whims.
And then there is Ovid Fairweather, a survivor who was broken to begin with and finally finds her niche in a broken world.


I’ve been a huge fan of Robert Chazz Chute since I first read This Plague of Days, but I have to say that Endemic is even better. It’s a brilliant read and highly recommended.


Can’t stop thinking about COVID? Same.

December 14, 2021 Format : Paperback One of the best books I’ve read this year. And timely as heck! Robert writes so well, and I read everything he puts out but rarely have time to leave reviews. This one, though—I came straight to share with you. Read Endemic, so so good.


A Story With a Soul

November 2, 2021 Format : Paperback | Verified Purchase If you’re tired of the formulaic schlock that clutters dystopian literature, then you need to read Endemic. The author has created a unique tale that serves up the best of deep characterization, nuanced plot, and emotional impact. Read this and you’ll soon be looking for other books by Robert Chazz Chute.


A Chilling Reflection of What Could Be

Reviewed in Canada on December 9, 2021 I’ve read quite a bit of Chute’s stuff, enough that I could probably pick out a passage of his in a blind taste test. He normally has a way of turning a phrase but for ENDEMIC he pulled out all the stops. Every chapter, and indeed it seems like almost every page, Chute crafts the perfect sentence full of imagery and depth. In spite of the fact that this book outlines a not-entirely-unrealistic pandemic scenario, I enjoyed every bit of it.

Filed under: publishing, , , , , , ,

What to do when the wheels fly off

Between illness and trying to bounce back from Amazon sabotaging my book launch, December has been rough. However, I’m making the effort to look on the bright side even when things are damn dark. My outlook tends to be grim and all the news events confirm that bias. However, giving up isn’t an option and pessimism isn’t a great strategy. Optimists may be wrong often, but they get more done so they get more chances to score. In my defense, at least I’m usually funny about my grim worldview. (That’s right, Rob! Sublimate your rage with humor.)

One Quick Parable

I was riding a tandem bike with my wife when the road we were on suddenly turned to dirt and then nothing. Dead end. Trying to find our way back in unfamiliar surroundings, we crossed a large property with a mansion on it. A couple of the curious workers looked at us askance but we pedaled by quickly. Then the bike’s front wheel fell off. One of the seats flew off in the crash, too. My wife and I weren’t really hurt, but we found ourselves lost, far from home, and carrying the parts to a broken bike.

The mansion’s owner came out and asked if we were okay. Then he asked how he could help. I was embarrassed and felt like a trespasser. The homeowner, Cyrus, didn’t treat us that way, though. He must have had better things to do than to cater to a couple of forlorn strangers. Instead of shooing us away, he asked us to follow him to the workshop in his huge garage. Together, we worked on putting the bike back together. That wasn’t what pulled my attention, though. What got me was how relentlessly positive Cyrus was. He was both kind and eager to problem-solve.

And all the while, I thought, I wish I could be more like you, you beautiful sunny bastard.

But I could. It does require forming new habits to rewire my neural network. Fortunately, a full personality transplant isn’t necessary. Mindset sets the tone for whatever comes next.

Unfortunately, cynicism is often associated with intelligence.

Skepticism is valuable, and it’s not the same as cynicism. Being mean isn’t smart and being mean to ourselves is downright dumb. I want to be more like Ted Lasso, but I resonate more with Dexter.

My encounter with Cyrus reminded me of three people. There’s Dan, a friend who seems immune to worry. Wayne was a relentlessly positive guy whose presence elevated everyone around him. Then there was the guy who worked at one of the dining room stations at a resort in Cuba. These are people with genuine smiles who are pretty sure things are going to work out okay. If things don’t work out the way they want, they hold on to their sunny attitudes, secure in the belief they can at least make things better.

I don’t always make things better or easier for myself. Anxiety is always ready in my pocket. What I wrote about Ovid Fairweather in Endemic comes straight out of my brain. “When I say, ‘I love me,’ I mean the opposite.'”

Solutions, not Resolutions

I’m very aware that it’s easy to fall back into my old habits of thinking. Between the pandemic and… (gestures everywhere), I can be downright sour. With Cyrus in mind, I’m working on putting things back together. Recently, I ran into someone else who has a lot of that positive Ted Lasso energy. I need that. Besides continuing to watch Ted Lasso, I have to reinforce my optimism with:

  1. Positive self-talk.
  2. Self-care (e.g. healthier lifestyle, more water and vegetables, exercise).
  3. Interacting with positive people more.
  4. Avoid too much negative reinforcement (AKA the dark side of social media).
  5. Avoid overdosing on the news.
  6. Problem-solving.
  7. Fewer side missions, more purpose.
  8. Setting boundaries so I’m not stuck trying to be rational with irrational people.
  9. Especially avoid comment sections on the internet, because trolls used to live under bridges but now they’re coming for our minds.
  10. Focus on what I can control and letting go of the variables I can’t control.

The wheels flew off my metaphorical bike. I’m not a big believer in New Year’s resolutions, so this is just my commitment. Not for 2022. Right now. Nothing metaphorical about that.

We all pretty much know what to do already. That’s not the challenge. The challenge is to be consistent in the application of what we know.

Filed under: mindset, the writing life, , , , , , , , , , , , , ,

When I get up, you better watch out

First comes the whining

Anyone remember the fight music from the original Star Trek? Na-na, na! Na! Na! Na! Na! Na-na, na! Na! That’s the soundtrack in my head right now.

November was about fighting Amazon over an unjust review freeze (see the post How Amazon killed My Book.)

December started with a terrible head cold. The subsequent inner ear infection is persistent and has knocked me flat. I’ve got antibiotics going and I think I might be on the mend, but not nearly fast enough to suit me. As soon as the ear infection clears, I’m off to get my booster in the hope that Omicron won’t kill me. I’ll have to choose which of the remaining days of 2021 I will ruin because, though I’m glad to take the booster, each one has made me achy and shaky for days.

Not going to lie, Amazon tanking the launch of Endemic was a harsh blow. The only terrible event I could compare it to would be losing a complete manuscript.

Then comes the winning. I’m looking at solutions.

  • Endemic‘s launch was sabotaged by its own sales platform, so revenue from my masterpiece must depend on the long tail of retail. It’s disappointing, but I’m pointing my nose forward and refusing to look in the rearview mirror. No point in obsessing over that loss now. There’s too much to do.
  • I joined a mastermind group for writers in 2021. They are a good group. The people are encouraging and supportive. The writing room alone got me writing more and more often. Kind hearts help.
  • I successfully completed NaNoWriMo and have an alien anthology to edit because I harnessed the power of friendly competition, consistency, and metrics.
  • I have plans for a non-fiction podcast with a partner. She’s an expert ghostwriter. I’m there to tell jokes and pick her brain on behalf of the audience. Various tech issues and sickness slowed the start on that podcast. We’ve been thwarted at every turn, but the new year is looking good.
  • I have plans for a fiction podcast I’m excited about.
  • A prequel to This Plague of Days is two-thirds written.
  • I have covers in the chamber ready to fire off more projects.
  • I’m looking forward to getting back to my exercise program and joined an on-line group whose focus is healthy living.

The Gist

I’m going to stop there because I learned my lesson about exhaustive to-do lists in 2020. Too many to-dos and not enough to-don’ts can rob us of focus. Overwhelm is dangerous to productivity.

The Commitment

Years ago, I moved to a new city where I knew no one. I started up a business from a cold start with no clients and no allies. A guy I met my first week in the city made it clear he was skeptical of my prospects for success. He ended his list of my disadvantages with, “Aren’t you afraid?”

“No,” I replied. “I’m excited.” (You dick!)

Once I get past this illness, I’ll get excited again. There’s plenty to do to right my ship. I’m looking forward to the challenge.

http://mybook.to/MakeEndemicGoViral
NEW from ROBERT CHAZZ CHUTE

Filed under: book marketing, , , , , , , ,

Writing Easy, Advertising Hard

Authors, be especially careful with advertising your books at this time. It’s the Christmas season, so every writer, particularly those with deep pockets, is flogging their wares. I was about to put up another Amazon ad for my latest book. Then I looked at the suggested bids and, boy howdy, I was discouraged from even running that experiment. The suggested bids were simply too high. You don’t have to go with the suggested bids, of course. However, cut down too much and your ad will be invisible.

Depending on the popularity of your genre, you may find it takes way too much money to

(a) get your ad delivered at all, and

(b) make a profit on the sale.

Watch your math and consider saving your advertising dollars for the new year rather than competing head to head with Big Trad.

I have changed my advertising strategy and returned to experiments with to Facebook. My experience with Facebook was that they can burn through your advertising budget very quickly.

Please keep in mind, no advertising strategy is safe enough to gamble on set it and forget it.

However, I do like the granular targeting I can do with Facebook. With a keen eye for monitoring the ad spend, I’m hoping to find new readers for Endemic.

UNIVERSAL LINK TO YOUR AMAZON STORE:
mybook.to/MakeEndemicGoViral

What happens if the pandemic never ends?

~ I’m Robert Chazz Chute. Check out all my apocalyptic epics and killer crime thrillers on my author site, AllThatChazz.com.

Filed under: publishing, , , , , , , , , , ,

NaNoWriMo is not a bad thing

NaNoWriMo is a good thing.

We’re coming up on the halfway point of November already (which scares the rabbit pellets out of me because Christmas is coming fast. I wasn’t going to do National Novel Writing Month this year, but changed my mind at the last moment. I enjoy their metrics and I’m a little ahead of the pace so everything is chunky hunky.

Some authors are down on NaNoWriMo, but I have to say their arguments against it are often made of straw and soggy bran cereal. It’s not just for novices who’ve always dreamed of writing a book. I write every day anyway. That doesn’t mean NaNo doesn’t give me a boost. A little friendly competition can get me started earlier and makes me write a bit longer than I might have otherwise. 2479 words last night!

NaNo is so big, sure, there are inevitably a few people in the mix who think they should fire their first draft off to an agent. However, most people are sane. The vast majority won’t commit that sin. NaNo doesn’t encourage that kind of slapdash approach, either, so ease off of those worries and enjoy a chocolate chip cookie.

Some question the word count. Why 50,000 words? Isn’t that too short for a novel? It didn’t used to be. Those word count conventions are a bit dated considering that the numbers are less of a factor with ebooks. More to the point, the originators of NaNoWriMo chose 50,000 words as a suitable goal for good reasons. It’s not too short for veterans nor too long for first-timers. It also happens to be the approximate word count for The Great Gatsby.

There’s a little Apocalypse Now energy around NaNo that I find helpful. I’m Martin Sheen at the beginning of the movie whispering, “Every minute I’m in this hotel room I get weaker. Every minute Charlie is out in the jungle he gets stronger.” Then I break a mirror because someone out there somewhere is writing.

Then I write.

~ The newest novel from Robert Chazz Chute is Endemic. Highly sensitive, bookish, and alone, Ovid Fairweather is bullied by her father, haunted by her dead therapist, and trapped in the viral apocalypse.

Get Endemic now. It’s about to go viral.

Filed under: NanNoWriMo, writing, , , , , , , , , ,

Dexter, My Panic Attack, and You

Michael C. Hall is reprising his most famous role in Dexter, New Blood. That this limited series is back is remarkable. The original series ended in 2013 and it did not end well. A bit about that, then let’s talk about The Bounce and how it applies to you and me.

In 2013, I listened to a podcast that was all about Dexter. This pod went deep, right down to the music cues. This was for hardcore fans who obviously loved the series. Most viewers agree that the show peaked at the end of the season with John Lithgow (no spoilers here.) This podcast was for fans who stuck with it to the bitter end. Count me among that hardy crew of diehards.

That so stipulated, the podcast had two letters shows wherein fans wrote to express their final thoughts. The overwhelming evidence was that most people were terribly disappointed. Let’s be real about this: endings are hard.

Evidence

  1. Kim’s Convenience’s end was anticlimactic and seemed mostly pointless, as if they didn’t know what to do with it. And don’t get me started on the end of the second-last season, where I thought my TV cut out prematurely.
  2. The Sopranos end is memorable for the wrong reasons. I thought the bartender Tony beat up several times should have come back to kill him for personal beef, not mob business. That end seems fitting since he was such a shitty person.
  3. Breaking Bad was fantastic, but they missed an opportunity when he meets his end without ever sampling his own product. That’s my only complaint there.
  4. I didn’t see the final season of Game of Thrones for a while. I heard it was terrible. When I finally did see it, honestly, I couldn’t figure out what everyone was complaining about. Was the end really that bad. I found it quite consistent. It seems bad is the consensus since so many fans have disavowed it and GOT disappeared from pop culture so thoroughly.
  5. How I Met Your Mother met with outrage at the end. They tried something and I applaud the experiment. The problem with the execution was it was a comedy that managed to land as a downer rather than achieving romance. That’s not why fans tuned in for so many years.

    Let’s first acknowledge there is such a thing as toxic fandom. If you’ve written a book, eventually some reviewer who thinks they’re helpful will try educate you on how you should have done it better. Even though the longest thing they ever wrote was three paragraphs of a sour review, they’re very confident they could have saved you if only they’d sat on your shoulder and told you what to do. Note to those reviewers: better not to do that. Like it or don’t like it. Write your own. You’ll probably find it’s not as easy as you think.

The Triumph of Hope Over Experience

Most famously, the fans brought Star Trek back to become a fantastic franchise with so many iterations it’s a disappointment again. Firefly returned as a movie because fans campaigned for it. It is generally acknowledged that the space western got short shrift from network execs who couldn’t find their ass with both hands. Similar story with Family Guy. The network canceled the series, but after three million DVD sales, brought it back to great success. FOX cancelled twenty-nine other shows in the meantime, so when it came back from its hiatus, Family Guy mocked them for it. Twenty-nine! The Winston Churchill joke comes to mind: “You can always count on the Americans to do the right thing after they’ve tried everything else.”

Finding the Way Back

The return of Dexter is a little different from other risings from the grave. They’re coming back to fix it. The final episode was so ill-conceived and ill-received, it was not relegated to the dustbin of TV trivia. It failed so hard, they’re getting another kick at the can. That’s what I call The Bounce. And you know what? It’s a good thing. We can learn from this,

I know it can be frustrating to see old ideas get recycled. It often seems like there are no original ideas in Hollywood. Perhaps your book should be made into a movie or a popular TV series. I know several of my books deserve to be made into films to stir the soul and make boffo box office. However, Dexter was very good before it went sour and it was always watchable. It’s taken a weird circuitous route to get to this place, but I think it deserves another chance to entertain us. Let’s be happy about it. Skepticism is understandable, but cynicism isn’t fun and hey, stay real. The stakes are low.

I miss Dexter living in Miami. I miss Angel Batista being sweet and kind and utterly oblivious to Dexter’s serial killer ways. Masuka was hilarious as comic relief in the original series. But there are new and fun characters to enjoy in this new iteration. I’m glad Dexter is back, and I enjoyed the first episode.
Welcome back, buddy!

What does The Bounce have to do with us?

As writers, you are the studio. If a book fails, you can kill the series or resurrect it in a new iteration. You have the freedom to edit it again, to add or delete chapters, to relaunch it. You don’t have to appeal to a network or suck up to a committee. You’re free to bounce back as many times as you can stand.

Last night, I had a panic attack. Those Bookbub ads I was experimenting with only worked on the first-in-series of AFTER Life, the one I give away for free. Three or four problems hit me all at once and I spiraled down. I couldn’t catch my breath. Caught up in catastrophizing, I felt like I was drowning and maybe dying.

This morning, I’m back to writing. I’m in NaNoWriMo and the word count is on track. I’m happy with what I’m creating. I am committed to bouncing back.

Lots of things fall apart for many reasons. You can’t control all the variables that lead to failure or success. As a writer, you are positioned to steer your own ship. If you steered into the rocks, you can fix the hull or jump onto another ship. It’s okay. We’re going to be okay.

The old joke is that a second marriage is the triumph of hope over experience. Art is a different story. Every book launch is full of hope. Every writer tends some small fire that signals they’ll “make it” (whatever that means to you.)

Make art. Just make art. Try not to panic.

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Fans are Sexy

Unless you write as a hobby, authors need fans. Not just casual readers. Fans. Here are the 5Ws of getting sexy.

The Why

  1. Authors need reviews as social proof in order to gain more readers.
  2. Promotional sites often require a minimum number of reviews and/or a minimum rating before we can advertise on those platforms to find more readers.
  3. When we’re feeling down and hopeless, it’s the fans that bring us back up and get us writing again.

The What

  1. Buy our art so we can make more art. Poverty and hunger pangs distracts us from our mission. (Also please be aware, pirate sites give your devices cancer and infect your soul with incurable scabies.)
  2. Tell other readers about your favorite authors. Word of mouth makes our kung fu strong.
  3. Please review our books.
  4. Stock up on our books for Christmas gifts.
  5. Let your favorite author know you’re rooting for them. A quick email or tweet will make their day. This is a tough business, and some of us are prone to anxiety and depression. (Stares hard.)

The Where

  1. Review what you love wherever you bought the book. Seek out that “Write a Review” button. It’s on the book’s sales page somewhere.
  2. Tell your local bookstore you want to order your favorite author’s book.
  3. Tell your librarian the same.
  4. Tell your friends down at the ole swimmin’ hole, during a bank heist, at the golf course, and on Zoom.
  5. Suggest books to your enemies with the passive aggressive message that reading more will contribute to their personal growth and increase their capacity for empathy. Those bastards probably won’t take your recommendation, but you can walk away feeling good about that sick burn.
  6. Share your reviews and book recommendations on social media.

The Who

  1. You, if you’re a reader and you like art someone produced.
  2. If you’re an author reading this, I get it. You’re too humble. You’re self-conscious about asking for help. Your Dad, who loves David Baldacci books, isn’t keen on your thrillers, and hates your horror and science fiction. It’s okay. The people who support you understand you need to keep writing and buy groceries. Ask for help.
  3. Dad, if you’re reading this, I won’t be sending you my latest apocalyptic novel for Christmas. A David Baldacci book is on the way. Never mind, go back to listening to Lawrence Welk. And no, we won’t be talking about this.*

    *Okay, #2 and #3 of this section might involve some…ahem…projection.

The When

  1. No time like the present.
  2. See #1.
  3. The Rule of 3 compels me to add #3. (Also, it should be CDO because OCD is in the wrong order.)

BONUS: What Fans Receive in Return

  1. Writers give you their dreams for a small price and, by spreading the love, you help them fulfill their dreams. Priceless.
  2. You might get more books from that author or more books in a series you enjoy. If there aren’t enough sales and/or reviews on a series, the ROI isn’t there so chances are solid said series could die on the vine.
  3. The joy of helping other readers discover something they might love. Recommending books feels good.
  4. The fun of having someone share the experience of the book. Then you’ll have a fellow reader with whom you can discuss the book.
  5. Being the sort of person who reads and recommends books makes you look smarter. It’s more powerful than the nerdiest of nerd glasses and you will instantly become 87% sexier. 87%! That’s just science.
  6. In reading our pithy, funny amazing novels, you will find jokes you can later pass off as your own in casual conversation.
  7. You will earn our eternal gratitude, and who doesn’t want the warm fuzzies from a group of maniacs who sit around all day fantasizing about new and clever ways to get away with murder?

    EDIT: The police inform me that #7 came off as more threatening than I intended. So…hey! Eternal gratitude! You got it!

~ I’m Robert Chazz Chute. Find all my apocalyptic epics and killer crime thrillers at AllThatChazz.com.

Filed under: publishing, , , , , , , , , , , ,

Canuck Versus Yank Spelling


Someone asked, why do you use American spelling in your books even though you’re Canadian?

About 2% of my book sales come from Canada and 85%+ come from the United States. There is a small minority of readers who are very vocal about spelling color with u.

Colour? That’s not what I was taught in school!”

Using American spelling, I’m catering to the bulk of my readership. I want to optimize the chance I’ll make the most people happy.

Think I’m exaggerating about reader response? Step on the Oxford comma landmine. Some people get so heated about their pro-Oxford comma stance, I caved to their demands.

Someone reading this right now is thinking, “Well, yeah, but that’s only because always using the Oxford comma is the one true way. It’s not my way, it’s the right way, every time, all the time! Without the Oxford comma, my world makes no sense. We must have order!”

Sigh. I said I’d do it and I did it, okay?
Lord liftin’, ease off ya jeezly big bullies! Sorry!

(Don’t come at me. I’m only exaggerating a little. I’m sure they’re plenty fun at parties as long as the Oxford comma doesn’t come up in conversation…but they do bring it up.)

Where was I? Oh, yeah. American spelling.

When I worked at Harlequin, one of their historical romance lines was British and the style guide reflected that fact. The company got an irate letter from a reader who took the time to point out every “mistake” in a novel. Anything other than American spelling was wrong in her eyes. The letter concluded with, “A company of your size shouldn’t allow this many mistakes to get into a book. Hire me and fire all your stupid editors.”

The letter was passed around the editorial department. We dedicated and underpaid professionals had a good chuckle and went back to producing 80 titles a month in two shifts, 9 a.m. to 5 p.m., and 5 – 1 a.m.

Canadians don’t blink at American spelling, probably because, with the exception of Schitt’s Creek, American culture floods north, not south. Because of our relatively small population, the Canadian book market doesn’t pay enough to keep me in snacks. I’m happy to make readers comfortable and tell stories in ways that reduce any distraction.

On the other hand, there was the 60-something podcast host out of New York who expressed shock and surprise there is such a thing as a Canadian English dictionary. I mean, my guy, it’s almost as if we’re a different country. Sorry, eh?

I’ve just released my latest post-apocalyptic/dystopian epic. Curiously enough, I humbly suggest you buy it, please.

Reviews of Endemic so far:

If you’re tired of the formulaic schlock that clutters dystopian literature, then you need to read Endemic. The author has created a unique tale that serves up the best of deep characterization, nuanced plot, and emotional impact. Read this and you’ll soon be looking for other books by Robert Chazz Chute. ~ RF Kacy

What if COVID-19 never lets go of our world? What would happen to society? Robert Chazz Chute does not write escapist literature. He extrapolates the present into plausible but decidedly unwanted futures. The story centres on Ovid Fairweather, a 30-ish editor turned gardener, trying to survive in a New York City that is most definitely not a tourist destination. Betrayed and besieged at every turn, Ovid’s resilience and determination in the face of impossible circumstances drew me in. This is dystopian fiction at its finest. ~ Russell Sawatsky

Endemic takes us on a journey of the mind of an unassuming survivor who must learn to cope with a collapsed environment. Not unlike the current reactions to our contemporary pandemic, Endemic illustrates that diverse choices can lead to survival or a slow demise as a ‘thirder’. The sudden jolts as the narrative swiftly changes course ensure that the reader keeps on their toes, adapting as quickly as the protagonist must in the search for safe refuge. Thanks Robert Chazz Chute for another innovative ride and a tale well told. ~ Janice Bull

~ Check out all my apocalyptic epics and killer crime thrillers at AllThatChazz.com.


Filed under: writing advice, , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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