C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Curious about my criminal past?

Brooklyn in the Mean Time

If you can’t remember your sins, are you still guilty?

A long time ago, I ran away from home. Coming back is going to be murder.

On the run from bad debts and dangerous people, petty criminal Chazz Chute tries to start over and do things right. However, his father doesn’t know him anymore and his brother wants him dead.

The mystery grows as bodies fall in this action-packed suspense thriller. 

I’m conducting an experiment! Please download my suspense thriller. It’s free, today only!

~ For more killer crime thrillers and apocalyptic epics, check out my author site at AllThatChazz.com.

Filed under: Books, , , , , , , , , ,

Eight Minutes, Thirty-six Seconds

Murders Among Dead Trees by Robert Chazz Chute
http://mybook.to/MurdersAmongDeadTrees

If time and space still matter to you, it’s Friday. Odds are excellent that you might be a little freaked out. By times, I am, too. I had a couple of misty-eyed moments this week thinking about how different things were such a short time ago.

Bleh! Let’s move on quickly to avoid getting sucked into the doom spiral!

Two suggestions

  1. Do not binge the news. It’s a rabbit hole in the middle of a shit show and all that shit is flowing into that hole. Stay informed, sure, but do not overdose. You can’t waste energy on things (and idiots and morons) you can’t control. For your mental health, find something better to do. I say this not only as a person who is prone to anxiety and depression, but as an inveterate wallower.
  2. Take a break of some kind. Bake bread, maybe? I do. Walk in circles as you rock out to bangin’ tunes. I do that, too. Shower. I’m resolving to keep that habit going daily! Wheeeeee!

    Or…ooh, ooh! How about this? Take eight minutes and thirty-six seconds to listen to a short story about a date that’s close to going very wrong.

    Here’s the link to the audio.

    This complementary audio adventure is called The Fortune Teller. It’s from one of my anthologies, Murders Among Dead Trees.

Enjoy!

Robert

P.S. If you dig free audio stories, check out my recording of the first chapter of Citizen Second Class, too. You’ll find the audio on my author site here.

~ I’m Robert Chazz Chute. I write suspenseful novels, sometimes an apocalypse, sometimes a killer crime thriller. Find all my book links at AllThatChazz.com.

Filed under: audio story, , , , , , , ,

Amazon Ads Challenge

Advertising your books on Amazon can be helpful or it can be a huge pain to get right. If you’re struggling with this issue, here’s something to consider:

Bryan Cohen from the Sell More Books Show is running a 5-day Amazon Ad Profit Challenge.

Participation is free from his end but I asked what to budget for the ads themselves. He said it would be hard to spend more than $20. However, to be safe, Bryan suggested budgeting up to $50.

Here’s the link: https://upvir.al/ref/gK26398309

If you’re into it, jump in now because it starts tomorrow.

Filed under: book marketing, , , , ,

Fierce Lessons, The End of the World and a free ebook

Enough of worries about Amazon KU and the coming apocalypse. Let’s talk about a fun little Armageddon.

It is time for great fun and a free ebook, isn’t it? Please click the covers for your links.Fierce Lessons (Large)

The third book in the Ghosts & Demons Series, Fierce Lessons, is now available.

In your new favorite dark urban fantasy, join the Choir Invisible to save the world.

Come to fight demons in California. Stay for the very Buffy banter. 

End of the World (Large)

Click the image to get The End of the World As I Know It. Climb into the ride that is book two in the series and see what blows up from New York to Iowa.

Oh…but you want the first in the series, right?

You want to meet Tammy Smythe and see how the adventure begins.

AND YOU WANT IT FOR FREE!

For a limited time, you can get a review copy, sweet and easy.

Click The Haunting Lessons below and

shoot over to my author site, AllThatChazz.com, to join the Choir Invisible and find out what all the fun is about.

The Haunting Lessons (Large)
From Iowa to New York, the world is changing. You can’t quite see it yet. Then you’ll see it everywhere. 

Filed under: armageddon, dark fantasy, demons, ghosts, holly pop, new books, robert chazz chute, , , , , , , , , , , , , , ,

Cliffhangers and Amazon KU

So there I was reading a blog from Wise Ink about the ups and downs of Amazon’s new page count policies for Kindle Unlimited payouts. I ran across this concern:

“But no piece of writing should have a cliffhanger at the end of each and every chapter.”

That’s one of the dangers? Compelling page-turners?

Um…hm.

I think some people (a vocal minority) say they hate cliffhangers. It’s that thing that keeps us reading and keeps us coming back to television shows from week to week and year to year. Even if we think we hate it, we keep coming back.

Dickens did it. Many authors I love do it. I think every chapter deserves a word button that encourages the reader to stay up all night and get fired for falling asleep at work the next day. Isn’t that part of the fun?

Wise Ink is a fine blog with a lot of great content. I’m not crapping all over them for one statement. Let’s not make it about Wise Ink. 

Instead, I will ask this:

Look at that bold assertion and let me know: Why or why not?
Discuss.
Am I way wrong?

Thank you.

Filed under: Amazon, , , , ,

Amazon policy changes. We probably don’t.

Amazon has announced that KU will pay per page. Previously, authors were credited with a “borrow” only after the reader got past 10% of the book. Now the pay will be based on how far the reader actually gets so authors of longer works will be compensated more (and, perhaps, fewer people will write shorter works or try to “game the system.”)

The above statement is how many people seem to be reading the new Kindle Unlimited policy change announcement. 

That’s not how I see it. Here’s my take:

1. It doesn’t matter. Write your books to whatever length tells the story satisfactorily. Readers don’t care about this behind-the-scenes drama so you shouldn’t worry overly much about it, either.

2. A lot of people are talking about jumping out of Select because of the surprise change. Here’s the thing: after July your revenue may go up or it may go down. That depends less on KU and more on your books. For instance, you can write a really long book and assume you’ll get handsomely compensated under the new system. However, if readers abandon the book in the early going when they encounter a saggy middle, you’re no farther ahead than if you wrote a ripper at a shorter length that the reader fully devoured.

3. I plan to write some shorter fiction. I’m not altering that plan because I’d rather have more stories in a series or in a world. I can always box them up later for length later if need be.

4. Shorter work still has another advantage everyone seems to ignore: increased visibility. Publish more often, be seen more often. Every 30 days, every author faces the dreaded Cliff. Focusing on page count alone blinds us to other variables.

5. Once again, Amazon is innovating. Don’t be afraid of change. Roll with it. Adapt. Crush your enemies and drink wine from their skulls and whatnot. The writing biz is not for pussycats.

6. Again, the other sales platforms are not changing a thing. Hm. That’s not stability you’re smelling. That’s rot.

7. If you take a hit from Amazon’s change in policy, it may be time to go wide to other platforms and build your readership elsewhere (if you aren’t working on that already.) The catch is, though Amazon may suck in one regard for you, that still does not equate to improvement on the other platforms. I make all my money on Amazon US and that’s pretty much it. 

8. Panic is not a plan. I’ll leave it to others who are geniuses with calculators to do the calculating. I’m waiting and watching to learn if there’s anything to learn (besides write more great books.) I’m also expanding my plans for serious promotional tactics in any case. Even before yesterday’s announcement of changes with KU, I’ve noticed slower sales and fewer reviews. Like it or not, ready or not, it’s time to spend money to make money to stay in this game.

9. I never tried to “game the system.” But I think people who wrote shorter after KU was introduced weren’t necessarily “gaming” anything. They were being flexible and using business acumen. Serials made a comeback. Their popularity has always waxed and waned. And what’s wrong with writing short, anyway? Many people tell us that many readers prefer shorter books because it fits their lifestyle demands, their attention span and their time management choices. Write what you want and what you think your readers want (or what you can make them want.) Fashion changes. Winds change. Leaders go out front with a lantern, a will and a plan to break the trail.

10. If you write short books, you might take a hit. Or box sets are going to come roaring back. (I have omnibuses, so cool.) You know what else is growing and only going to get bigger? Audiobooks. There’s plenty to sell on Amazon besides mobis. KU is only one segment of sales.

11. This really doesn’t change anything for me. I’ll write short books. I’ll write long books. I’ll find out what I get paid when the Amazon check arrives. It is, as always, about the writing. Arguably, judging books by pages read means it’s about pleasing the reader, now more than ever.

12. Everybody relax. We’ll all live longer if we relax. Breathe. Repeat. Continue.

Okay? Okay. Oorah.

~ I’m Robert Chazz Chute and I’m giving away super duper cool stuff on my author site right now. Download your free review copy here while the offer still lasts. Thanks.

Filed under: Amazon, , , , , , ,

The Big To-do: Here’s what happened…

(Heads up: Number 10 might affect you personally.)

Here’s what’s I’m doing lately:

1. I’m managing three businesses.

2. I’m halfway through my Camp Nano manuscript for the third book in the Ghosts & Demons Series.

3. I changed the focus of my podcast, All That Chazz, to lifestyle, health and wellness.

4. You can pre-order my next book, The End of the World As I Know It, here. It’ll be released April 30.

5. My knee injury is fully rehabbed, so I got to cancel the MRI. I have no cane and no pain.

6. I had an epiphany and a major change in attitude and started writing a business book, in addition to the fiction addiction.

7. I’m quite a bit happier now.

8. Depending on scheduling and co-authors and whatnot, Ex Parte Press will publish seven to nine new books this year.

9. Despite all this, I’m quite relaxed.

10. (You skipped straight down here after reading the heads up, didn’t you? It’s okay. I don’t blame you.)

I’ve been promoting my graphic designer’s work for years, advertising him on my podcasts and generally acting like a happy booster. I see what he does as a useful need. We’re friends. Now we’re also business partners. I’m Alfred to his Batman, taking care of the nitty and the gritty so he can focus on creating fantastic book covers that deliver results. We’re organized, efficient and ready to serve you.

Head over to KitFosterDesign.com to check out Kit’s portfolio. I hope to talk to you soon about your next book, web banner, quote art, print and ebook covers.

Filed under: publishing, , , , , , , , , , , , , ,

Writers: Who influences you?

NEW THL COVER JAN 2015 COMPLETE

FYI: Grab your free dark fantasy and a free crime novel here. The Haunting Lessons is free today and tomorrow only!


Everything that has ever happened to us goes into our books. Every slight and terrible vengeance, real or imagined, gets poured in. Here are some of my influences:

1. During a podcast, the guest talked about the Hagakure, the book of the Samurai. It had been a long time since I’d read it, but as soon as he mentioned it, I knew I had an empty place for that puzzle piece in the next book in the Ghosts & Demons Series.

2. When John Cleese was a guest on The Daily Show with Jon Stewart, Jon mentioned the Choir Invisible. Besides being a funny sketch and a great poem, the reference set off fireworks in my mind. The Choir Invisible became a complex secret society that fights evil in The Haunting Lessons. (We don’t read enough poetry anymore, by the way. Lyricism seeps into our writing when we drink enough of it.)

3. William Goldman, author of The Princess Bride (among many other wonderful novels and screenplays) always catches the reader by surprise. When you are sure what is going to happen next? That’s when he’s got you. I love that. I do that. It makes plot development a joy and dares you to stop turning pages, even when it’s late and you have to be at work early in the morning.

4. I studied The Divine Comedy in school. When you’re writing about demons and the fight between good and evil (or bad and evil), a quote from the classics slipped into the narrative makes for a big moment that adds to the depth of the atmosphere I want to achieve in a key scene.

5. I loved the action in Mickey Spillane novels. Film is definitely in the mix, as well. When I’m writing the Hit Man Series, Quentin Tarantino, the Coen brothers and Guy Ritchie are never far away.

6. Stephen King’s structural devices from The Stand and It went into This Plague of Days. Chuck Palahniuk’s appreciation for the macabre is in all the horror. Contextualizing the bizarre with the weird and real is a lesson learned from The X Files.

7. As a disappointed humanist, I want to be Kurt Vonnegut. Not the writer per se, but the man. If I ever release my time travel novel, he’s in the mix in a big way. I miss him.

8. When I’m writing action and suspense, Skrillex, Eminem and Everlast are playing in the background. Visceral goes with viscera. A steady diet of standup comedy balances out the blood. The path between horror and humor can be a knife edge. 

9. Fight scenes and sex scenes: draw on experience and each variety of conquering and surrender is all the more delicious.

10. Director Kevin Smith and comic Joe Rogan inspired me to write my first book, Self-help for Stoners. Chasing that dream long into the night continues to keep me going in the face of adversity.

I write original books (if it can be said there is such a thing.) However, we all have our artistic ancestry. What’s yours? What do you recommend?

~ FYI, one more time: The Haunting Lessons is free today and tomorrow and my first crime novel, Bigger Than Jesus, is also free everywhere. Hit AllThatChazz.com now for the links.

Bigger_Than_Jesus_Cover_for_Kindle

Filed under: Books, Writers, writing, writing tips, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Top Ten: Sell better. Sell Sideways with Video, Podcasts, Pop-ups and Free.

I’m always mystified by people who use the hard sell. Telemarketers hear me say, “No, thanks.” Then they charge forward anyway, following their sales script:

“Can I ask you one question, Mr. Chute?”
“Is that question designed to verbal judo, Jedi mind trick me into thinking I have to buy your duct cleaning service or else I’m doomed?”
“I…beg your pardon?”
“No means no! No means no!” Click!

You get the idea. 

And so it is with everything, including books.

Sometimes someone snags my attention with a come-hither headline I can’t resist. I click the link and bang! The pop-up comes at me a little too fast. I know nothing about the seller but they want to skip the first date and go straight to marriage and demand an email address. She Who Must Be Obeyed is awesome, but our engagement was thirteen years long. Do I sound like a guy who commits easily?

A fast pop-up is okay if I come to the seller from a blog or if I already sort of know them. I just need a formal introduction to get comfortable. But to come in blindly and have a stranger demand commitment? Slow down and buy me dinner. Seduce me. Talk slow. Tease me and…um…where were we?

Red flags and suggestions:

1. If your pop-up comes in so it obscures your content completely, I feel ambushed. There are times for a sign up or go offer, but for that to work, I think you have to give the potential subscriber something free and good (e.g. a white paper on how to make a million, a free course, killer book extras.) If you’re going for the email address early on, give them something they want.

2. Do install a pop-up on your author site, though. People say they hate pop-ups but they work and if they’re into your flavor, readers do need to be on your email list. Don’t call it a newsletter though. Call it an update or an info hub or a friendly reminder about new deals and opportunities, exclusive to subscribers.

3. Tweets from accounts with no picture but the default egg look shifty. It suggests the tweeter is a bot or clueless and we don’t follow or sign up for anything. We run away.

4. My new buddy, Buddy Gott (see the crazy fun interview below) has a nice take on Twitter. Check out his twitter account here. He tweets jokes and shows his personality. It’s not just links. He’s clearly having fun with his Twitter account so his followers will have fun, too. When I meet a fun writer, I wonder if their books are fun, too. Then I check them out.

5. If you’re going to tweet and it’s not fun, make it useful. Easy to share, useful content is good. But don’t forget to have fun, too. Follow others and promote good content that’s not coming just from you. Curate.

6. Yes, it’s okay to ask for the sale. But say hello first. Don’t push. Establish some kind of relationship. If I know you and you ask for the sale, that’s cool. If that’s the first thing I hear, or all I hear, you’re a clueless bully. Yes, tweet links to your new book, but if “BUY MY BOOK!” is all you’ve got for Facebook and Twitter, you’re headed for the circle of hell reserved for salespeople who believe Glengarry Glen Ross is a training film for humans.


7. Establishing relationships can be difficult, especially when you’re talking to a crowd. It helps to ask about them, not tell them about you. Unless you’ve got a really funny story about waking up drunk and naked in an unfamiliar bathtub, listen more than you talk, take part and respond. Come at me sideways instead of a full frontal assault.

8. You don’t want to be out there building relationships so much that you don’t have time to write your next book. Tweet in spare moments and, once you’ve established you’re not a dick, send those interested to interesting content. 

9. Stop being so afraid and precious that you can’t give something away. For instance, go grab a free thriller from me here. Yes, it’s the first in a fun and fast series about a Cuban hit man who’s quite adorable. There are three books in that series so far. Click the link, get a free ebook and maybe you’ll love your new addiction.

10. People are willing to watch video longer than they’re willing to put up with text. That’s why the TV show Lost still had some viewers at the end. (Lost wasn’t about castaways on a mysterious island. Lost referred to the people in the writing room as the series went on.) 

So, never mind my Lost snark.

Use video as a friendly get to know you. Like this.

BONUS: Based on a True Story

Check out the new episode of the All That Chazz podcast in which I discuss the relationship between bands and their sex toys. I also discuss my latest brush with the law. Have a listen. Have fun. Sell sideways.

Filed under: author platform, book marketing, publishing, , , , , , , , , , , , , , , ,

TOP 10 Tips: KDP Ads, Updates and the Writing Biz

12333-WDeBK-HM

This Plague of Days OMNIBUS (Large)

The only zombie apocalypse with an autistic hero. If you liked The Stand, you’ll like this.

Tip #1: Tweak your print descriptions. 

I use the Author Marketing Club description tool to develop my book descriptions for Amazon. The template makes ebook descriptions look great. Don’t just copy and paste your ebook descriptions to your print book descriptions, though. The text will run together into one big block.

Add editorial reviews and more information to your author sales page Author Central. Give the readers more reasons to check you out and revisit those descriptions from time to time to try out fresh ad copy.

Tip #2: Update old books.

I know it’s a pain, but after a new book comes out, go back and reload old books to update your calls to action. I used to give readers too many choices when they were done reading. Now I just send them to AllThatChazz.com and encourage them to subscribe for updates.

Tip #3: When something isn’t working, change it.

I realized I was getting behind in podcasting because I hate reading my own work aloud. I remember being called upon to read aloud in class in fifth grade and I don’t like it anymore now. (If you must read, don’t rush it like I did.)

It took me forever to get through reading a book I love when I turned on the microphone. Lesson learned: renew the All That Chazz podcast. Changing the format. Go back to my comedy roots.

Also, I’ll get voice over artists for my audiobooks. Podcasting is so much fun as long as I’m having fun. I’m back to that with the latest episode. Click below to hear some jokes.

ALL THAT CHAZZ pod pic

Tip #4: Experiment

KDP Select came out with an advertising tool within Amazon that’s sort of like Google Adwords without all the bells and whistles. The beta test of this new discovery tool did not go well and the changes since the beta run are not apparent to users.

So far, according to my totally unscientific survey of players in the know and my own testing with three campaigns, it’s not working…yet. It may not. However, it’s CPC (cost per click) so, it’s not like it’s a huge risk. It’ll either work or it won’t.

Opt in or opt out for your books within Select via your bookshelf. Don’t decide to avoid early adoption because your still angry about Kindle Unlimited. These are business experiments and business decisions.

By the way, not for nothing but once again, Amazon innovates and experiments while the other platforms watch and wait for…something.

UPDATE: So far, a lot of impressions but no clicks. I imagine an underground marketing bunker on high alert far below Amazon. The accounting and IT departments are running in circles like they’re at Defcon 2 and they’re screaming at each other, “Figure it out! Figure it out! Why is this so much worse than Adwords?”

The experiment continues.

Tip #5: Tweak pricing

If you go through Draft2Digital, for instance, notice from your pricing dashboard that you can manage pricing for individual territories. The automatic pricing tool is based on the US dollar.

I fiddle with pricing a bit. For instance, the book price they set for India is always high. The figure you see on Amazon that is commensurate with the US dollar exchange could buy you three books in India. Also, when I see an odd number, say $4.11, I change it to $4.25 or 3.99. If I see a price where I’m also charged the VAT, I bump up the price a bit more to cover the VAT in that territory. People are used to prices that end in .99 or .25, .50, or .75. Odd numbers look too odd.

Tip #6: Perspective.

I won an honorable mention from Writer’s Digest for the This Plague of Days Omnibus. This is my eighth writing award, but the truth is that, sadly, these awards don’t really matter much.

The win did boost my sales of the Omnibus a bit. However, unless you win first prize, it’s not going to change your life (and not even then.) I’m happy to win an honorable mention. Also, the judge said nice things about TPOD I used for a strong editorial review. I got $50 worth of WD books that cost me $30 to ship so that puts things in perspective, doesn’t it?

Entering the contest cost $100, so I hope the prestige pays off in the long-term. I’m leveraging the happy as much as possible. The book is up forever so that balances out the expense somewhat, but the usefulness of the recognition is an unknown value. I don’t know how to solve for x in this case.

Tip #7: Productivity

If you missed last night’s podcast with Mat Morris, it was fun and informative. For instance, Mat talked about what he has learned from an app called Rescue Time and I’m a new disciple of that software. You can watch that episode of the Self-publishing Roundtable here.

Good tips amongst the hilarity, though sadly you missed my Sean Connery impression in the after-party. Tune in every Thursday night at 10 PM EST.

Tip #8: From to-do until to-done

Since the beginning of January I’ve added an old-school method of tracking my work, daily sales and expenses. I mark it all on a paper calendar. I don’t write down what I will do. I write down what I’ve accomplished at the end of the day. (And now I’m adding metrics from Rescue Time).

That which is not measured will not be changed, so word counts are of prime importance. You can use your project targets and stats in Scrivener to keep on track, too. It feels good to fill up that calendar each day and it tells me when I’ve gone off the rails. 

BEST (1)

Coming soon! Get The Haunting Lessons now so you’re ready for Book 2! THL is about a young woman from Iowa trying to stop Armageddon while dodging ghosts, demons, a bad doctor and a dead boyfriend. Come to New York. Join the Choir Invisible. Fight for the future.

Tip #9: Reassess

This Plague of Days is by far my flagship, but I have other books that sell well on Amazon. As long as that continues, I’m still exclusive to KDP Select with those products. I take note of the books that aren’t moving. That’s when I give the other sales platforms a chance at selling my brain babies.

On Amazon, my branding is diffuse. On Kobo, I appear to be a crime novelist and only a crime novelist. I’m told thrillers can move on Kobo. We’ll see, but I do like that my brand is more focussed on other platforms.

Tip #10: Consider teaming up

I am collaborating with three authors on three separate projects this year in addition to my own lonely and solitary writing. If you find the right partners, you can divide the work and multiply effort and resources.

Keeping up with their pace on Google Drive is motivating. I often write faster by the power of pure excitement. I don’t want to let my writing partners down, so guilt works, too.

~ I hope you found one of these suggestions helpful. Find out about deals, review copies and advanced review copies first by subscribing for updates at AllThatChazz.com. In the new podcast, I do terrible, terrible, entertaining things.

Filed under: author platform, , , , , , , , , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

For my author site and the Chazz network, click the blood spatter below.

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