C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

10 Myths of Publishing

There are myths writers are told and sold. Let’s tackle them:

  1. Myth: Follow the various book proposal guidelines for each and every agent to the letter.

    Reality: That’s a waste of time, equivalent to the old days when magazines insisted they refused simultaneous submissions and then took a year to get back to you. Instead of tailoring your book proposal to 158 different individuals, make one really good book proposal and send it out. If it’s good enough and looks profitable, they will respond. If they’re so capricious they value protocol over profit, they wouldn’t have accepted your book proposal in any case. There. Saved you time and aggravation. Be professional, but treat them like peers. Don’t be a desperate supplicant. You’re better than that.
  2. Myth: Publishers do not accept unsolicited manuscripts.

    Reality: A bunch of publishers, in confidence, will admit they read everything from the slush pile. Scared of rejecting the next Harry Potter, I guess. You can submit directly to publishers without going through an agent. You may be thinking that doing so decreases your odds of success. That feeling will ease when you consider that agents may take on one or two new clients in an entire year. Sure, agents know acquisitions editors, but you’ve also added another gatekeeper and speedbump to your publishing journey.
  3. Myth: You need an agent to sell your book.

    Reality: If you are doing a deal with a publisher, the publisher may recommend their favorite agent to you. You may want an agent, but it’s optional. Better? An entertainment (AKA intellectual property lawyer). One fee, no percentage that lasts forever. There seem to be fewer agents than there used to be. It’s not that they are useless, but a bunch of them sure were. (And rude, to boot.) If you are going to deal with an agent, read their blogs, tweets, and reviews from other authors.
  4. Myth: A traditional publisher will take care of the marketing of my book.

    Reality: Very briefly, and only if your book has a high profit potential. You will have the attention of the Promotions Department for a very short time before they move on. After that, it’s pretty much all up to you. They want you to have your own website, a bunch of followers and engagement on social media, etc. Big promotional budgets push big authors to make them bigger, not to lesser-known authors to take a blind stab at minimal profit.
  5. Myth: I suck at book marketing, so I’ll simply outsource all of that ballyhoo to someone else.

    Reality: If you have a big bag of money, this can work. Advertising is expensive and requires experimentation and data. Getting someone else to do it for you, someone who knows how to do it well, will cost you in a big way. Most books don’t make enough to justify that kind of outlay on spec. Instead, you’re probably going to have to learn how to do that shit you don’t want to do all by your lonesome.
  6. Myth: To write in any genre, you must be familiar with many books in the same genre. Don’t write in a genre you don’t read!

    Reality: If you read a few of the best-loved books that are on point for the genre, you’re on the right track. No need to go so deep you put off writing your books forever. Yes, romance readers will be furious if your protagonists don’t get their happily ever after. But you knew that after reading one or two samples. What’s more important is that you grasp the essentials of storytelling. If you understand narrative structure and dramatic tension, you’re most of the way there already. Good stories are good stories. Don’t listen to the gatekeepers who insist you’re not qualified until you fulfill their ridiculously long list of arbitrary essentials.
  7. Myth: Write what you know.

    Reality: Write what you care about. If we only wrote what we knew, the field of science fiction wouldn’t be a field. It would be a small patch of bare dirt.
  8. Myth: Readers demand happy endings.

    Reality: Readers don’t know what they want until you give it to them. I like surprising endings, but conclusions need to be logical and, in retrospect, inevitable. Give them a happy ending if it fits your worldview and the story. I don’t necessarily do happy endings every time, but I always strive to provide a satisfying ending. Don’t try to shove a square peg into a radiator. (See? Surprise!)
  9. Myth: If an agent or publisher contacts me, I’ll accept that deal. Where do I sign? I’m on my way!

    Reality: I was contacted by an agent and a publisher. Then…crickets. Proposals don’t just go through people. They go through committees. An accountant may be blocking your route to publication. That breeze filling your sails might be pushing you onto the rocks. It’s not a done deal until you sign on the dotted line. Agents and publishers may express interest, but that doesn’t mean anything until it really means something.
  10. Myth: A publisher is a publisher.

    Reality: They aren’t all created equal. Some masquerade as publishers, but they’re really vanity presses. Some may call themselves publishers when, in fact, they’re in the book formatting and uploading business. Also, sad to say, you as an author are not guaranteed better treatment by either a large or small press. Integrity, attention to detail, and follow-through depend on the people you’re dealing with, not the size of the firm. Before you commit, read reviews of the company. Cautionary tales abound.

    Bonus: If it’s transparency you’re looking for, nothing beats getting daily sales numbers. That data is what you get when you publish your stuff independently.

    ~ Recently, I wrote 31 Ways We All Fall Down. It’s more advice to writers. Check it out on my author site, AllThatChazz.com.

Bullied her whole life, Ovid Fairweather is a book nerd trapped in an apocalyptic New York. With only her dead therapist to guide her, this survivor will become a queen.

READ ENDEMIC NOW TO DISCOVER THE POWER OF YOUR CURSE

Filed under: publishing, , , , , , , , ,

What’s Changed in Publishing and What Hasn’t?

If you’re new or newish to independent publishing, you may wonder how much has changed since the early days. Some things have changed little. Here are a few similarities and a lot of differences between now and a decade ago:

  • Ten years ago, champions and detractors of the movement both called our new outlet self-publishing or indie publishing. Indie creators pointed to filmmakers who also called themselves indie. The cred didn’t transfer well. Now we understand that readers shouldn’t be able to tell the difference between an independently published book and the latest from Simon & Schuster.
  • When KDP was new, we called it the Amazon Gold Rush. As soon as the term was coined, everyone speculated how long it would last. There’s no firm time of death, but it’s definitely been over for a long while.
  • Bookbub promotions were much easier to get. Advertising was generally cheaper, though reach was a bit shorter.
  • More book promotion sites are available now, and their newsletter lists are longer than they used to be. (Search book promo sites and you’ll get a lot of options. e.g. Booksends, Robin Reads, Freebooksy, Bargainbooksy, The Fussy Librarian, Ereader News Today, Kindle Nation Daily, Book Barbarian, Rebel Reads, Books Butterfly, and so on.)
  • We didn’t have Vellum to format books. I even formatted one or two books before Scrivener came along. That was a slog. Vellum makes formatting easy now, but Scrivener also serves as a writing tool and is cheaper.
  • There weren’t as many programs to assist with editing and those that were around weren’t nearly as good as they are now. We still need human editors, but the machines are saving us time with the easy catches.
  • The publishing camps were more entrenched in the old days. You were either indie or you had a contract with trad pub. If you were the latter, you pointedly referred to yourself as a “published author” on social media. There are many more trad-pubbed authors crossing the line to go indie or hybrid now. They figured out it was possible to gain control, make more money, and get more transparency. (No more waiting for incomprehensible sales reports from a publisher twice a year. Now you can get a tally of each day’s sales! Whee!)
  • Agents used to wield more power. Some even made sport of the submissions in their slush piles. Then most realized such denigrating behavior was bad for their business. A lot of would-be authors wised up and stopped being wannabes. Rumors of bad agent behavior get called out quicker and the bad smell lingers.
  • Even though you can hire the same editors and graphic designers who once worked in traditional publishing, there’s still some stench on publishing your own books. Outdated ideas die slowly, usually along with the brains that held those stale ideas.
  • As new publishing developed, a bunch of gurus emerged with plenty of courses to sell. They are not all created equal. Be especially cautious of those who break their arms patting themselves on the back. If they get most of their money from courses instead of selling their own books, that’s a red flag.
  • Organic reach used to be easier. You could sell your old book simply by publishing your new book. A popular blog might be enough to gain sustained attention. Now you’ve got to advertise and promote more. Successful authors tend to have podcasts, eager fans, a fast publishing schedule, and newsletter subscribers to the moon and back.
  • Reviews seem much harder to get these days. (Insert heavy sigh here.)
  • You used to be able to respond to Amazon reviews. Few authors thought it was a good idea to do so, but on those occasions when it seemed necessary, it was nice to have the option.
  • Way back when, we were all convinced a savvy competitor would rise and give better terms than Amazon. It was logical and expected. Didn’t happen.
  • One might assume that non-Amazon platforms would copy their business model because Amazon sells more books. (There are exceptions, mostly dependent on genre. However, for most authors, Amazon income dominates.) Anyway, that didn’t happen. Amazon puts customers over curation. Others still treasure curation, so who you know matters.
  • Draft2Digital has made uploading to multiple sales platforms a breeze. I remember contacting Apple in the early days of the revolution. I asked how to upload a book to their sales platform and their reply could be characterized as both bewildered and useless.
  • Goodreads always had an angry contingent of meanies. The site’s user interface was never intuitive. If they were going to fix those problems, surely they would have by now.
  • Audiobooks were a thing, but they were much less accessible to creators. They are still expensive to produce unless you go DIY. However, the future of audio isn’t just bright. It’s loud. Audiobooks demand less attention. You can do the dishes and listen to an audiobook. That’s why we must make the move to record our books.
  • From my sampling of indie creators, many of us are more professional in our presentation than we used to be. As ever, we hate typos and plot holes. Now we have editorial teams, street teams, and beta readers to help us out. Many books from independent creators have more eyes on the lookout for problems than books created by big publishers. To trim costs, many big publishers purged their editorial departments years ago. That’s often where your skilled freelance workforce comes from.
  • Hardcovers on Amazon are a recent addition. Ingram Spark has some competition is this regard now. Endemic is my first book available in hardcover and it is beautiful!
  • There are plenty of podcasts about books and book publishing now and some are excellent. I miss some of the old ones, though. Old heads will remember Simon Whistler’s pod. The Self-publishing Roundtable and the Self-publishing Podcast are gone. So is the Author Strong podcast. Alas. Good times.
  • Good news: There are so many resources available, we can all improve or maintain our level of skill and professionalism.
  • Bad news: Your parents still wish you’d finished dental school or gone ahead and become a corporate lawyer who hates her job, herself, and everyone else.

What I hope hasn’t changed too much is you.

Learned and grown in the past decade? Of course. But I hope your level of passion for making art with words still burns bright. I hope you still get up each morning eager to entertain, inspire, and inform readers. Artists die, but they don’t stop creating. The connections, wonder, and experiences we share live on. If you’re a writer and you have readers, you’ve got a chunk of immortality.

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The ProWritingAid Premium Lifetime Deal

ProWritingAid Lifetime Premium Membership is 55% off for a few days. It’s a Black Friday thing. No app can replace a good human editor yet, but using this could help you improve your writing (and make your editor’s life easier).

To analyze your writing from all angles (and get quite a deal), here’s the link:

https://prowritingaid.com/en/Landing/Promotion/L6d90

Filed under: Editing, , , , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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