C h a z z W r i t e s . c o m

Write and publish with love and fury.

Writing and Publishing: It’s not too late

I’ve heard from several people about their experiences at the London Book Fair. After writing two books about publishing, writing this blog for years and publishing fifteen books or so, sometimes it feels like we’re all on the same page. We talk to each other so much about the depths of Independent publishing that we forget there are a lot of people for whom this is all brand new. They’re still hovering at the edge of the pool thinking the water looks too cold.

We’ve all read a snarky review or two that criticizes an instructional book as being “basic”, “nothing new here,” and “just for beginners.” Well, beginners need books, too. In fact, they really need them. I’ve made the mistake of thinking that, four or five years after establishing Ex Parte Press, everybody knows the basics. They don’t. It’s not old hat. It’s new hat. (That metaphor is really weird now that I see it in print. We’ll stick with the swimming metaphor from here on out.)

At the London Book Fair, author Joanna Penn mentioned that she had to explain what “KDP” meant to people. A lot of writers who have focussed their energies solely on traditional publishing don’t know the nitty nor the gritty of self-publishing yet. They’ve never dealt with the tiny details of formatting an ebook or hired a cover artist or had to fire an editor. This is wonderful news. It means you and I aren’t too late to the game. You’re already in, reading this blog, listening to podcasts about publishing and ahead of many who are still considering whether they should wait another year for an agent to find them and then maybe…maybe…maybe….

Meanwhile, we’re writing, publishing and selling books now. It’s good to get in early and, to my surprise, it’s still early.

Today I’m at London’s Central Library from 11 to 2 p.m. I’ll give a highly entertaining reading, meet some author friends I haven’t seen for a while and mingle with readers. I’ll sign and sell my books and answer some questions on a panel. Most of the audience will be readers.

Someone I meet today is a writer, but they aren’t a writer/publisher yet. By this afternoon, they could begin. They could choose themselves. They could stop waiting and start making their dreams come true. I hope so. C’mon in. The water’s warm.

Beginners welcome. Now swim!

Filed under: author events, author platform, author Q&A, author reading, book signings, business, Friday Publishing Advice Links, London Book Fair, publishing, robert chazz chute, self-publishing, suspense, writing, writing tips

TOP 10 Better Business Systems for Authors: Paradigm Shift

FYI: There’s free stuff for you at the end of this super important post so, y’know, hang in for that.

There’s a lot of talk about “getting your head screwed on straight” to deal with the business challenges of indie publishing. We’re told we have to cultivate the right attitude and mindset before we can do anything effectively. If that’s true, how come so many authors are out on a ledge? Maybe we’re proceeding from a false premise. How about we do what grown-up businesses do and stop talking quite so much about “mindset”? Let’s talk more about getting shit done and done well and on time with less hassle. That will change your mindset.

Let’s turn our prevailing paradigm and some frowns upside down. Let’s talk systems.

You’ll have a better mindset once you set up systems and deal with the mechanics of your business effectively. If you aren’t managing your time, others will impose their schedules on you. A stranger’s top priority is not achieving your goals. They’re trying to achieve their goals. If your mood is dependent on your latest review, the state of your mind and therefore your productivity is being outsourced to more strangers, some of whom are troglodytic wackadoodles.

Here are my suggestions to get in control.

Do this stuff and you won’t have to self-medicate, eat, meditate and worry so much:

1. Record your income and expenses as you go and there’s no tax time suck in April.

2. Defend your writing time and keep it sacred. Not just for you. Others must know you’re at work. Use Google Calendar, for instance, and stick to it. This is Art. It’s also a Job.

3. Let your team know your production schedule so editorial, artwork and marketing decisions are not made in a panic. The last minute is not your friend. More accidents and errors occur in the last minute.

4. Set writing deadlines because you’ll get more done. It’s not arbitrary, it’s essential. You’ll write more books if you stick to deadlines.

5. Email isn’t for all day. Constantly checking email drains energy and time. Stop that and schedule that task, like you’re about to schedule all tasks. (See #2 and act on it.)

6. Social media are for in-between times. It’s fine to stop to make a six second Vine when you take a break. It’s professional suicide to get drawn into endless surfing of funny videos. Vine, Instagram, Facebook and Twitter are never done, so you have to set the time limit and stop. Remain in control and stop being such a massive consumer. You’re a producer. You make and sell stuff. 

7. Stop checking your sales stats and do more to change those stats. There is a time to check stats, but there’s no reason to check them often and certainly not several times a day. Writers write and producers produce. Write and produce so you meet your deadlines and send that brilliance out into the world.

8. If reviews drain energy instead of boosting you up, don’t read them more than once. Every group has its culture. If you find the tone of a review site is degrading you, your work and your mood, focus on your work, not the website.

9. Automate what you can so you are not constantly putting out fires. Schedule posts for the future, outline and plot and plan ahead. Use auto-responders and FAQ templates. Save your answers in a template so you can stop starting from scratch every time when someone comes looking for help. Solve each problem and resolve each query once so you don’t have to repeat yourself. Establish SOPs (Standard Operating Procedures) and record them in a step by step list so you don’t have to relearn how to format with each new book.

10. Outsource what you can so you don’t major in your minor. Some authors use virtual assistants for research, marketing, formatting and minutiae. Admit that you can’t be good at everything and don’t even try to do it all alone. Graphic designers are better at covers than you are because that’s what they do all day. Let them take care of that so you major in your major.

Outsourcing frees time to write, but it also allows others to use their expertise on your books and business. The term independent publisher means you’re the boss. It doesn’t mean you work alone. That’s why I prefer “indie publisher” to “self-publisher.” There’s a mindset change that’s worthwhile.

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Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

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