C h a z z W r i t e s . c o m

Write and publish with love and fury.

TOP 10 Better Business Systems for Authors: Paradigm Shift

FYI: There’s free stuff for you at the end of this super important post so, y’know, hang in for that.

There’s a lot of talk about “getting your head screwed on straight” to deal with the business challenges of indie publishing. We’re told we have to cultivate the right attitude and mindset before we can do anything effectively. If that’s true, how come so many authors are out on a ledge? Maybe we’re proceeding from a false premise. How about we do what grown-up businesses do and stop talking quite so much about “mindset”? Let’s talk more about getting shit done and done well and on time with less hassle. That will change your mindset.

Let’s turn our prevailing paradigm and some frowns upside down. Let’s talk systems.

You’ll have a better mindset once you set up systems and deal with the mechanics of your business effectively. If you aren’t managing your time, others will impose their schedules on you. A stranger’s top priority is not achieving your goals. They’re trying to achieve their goals. If your mood is dependent on your latest review, the state of your mind and therefore your productivity is being outsourced to more strangers, some of whom are troglodytic wackadoodles.

Here are my suggestions to get in control.

Do this stuff and you won’t have to self-medicate, eat, meditate and worry so much:

1. Record your income and expenses as you go and there’s no tax time suck in April.

2. Defend your writing time and keep it sacred. Not just for you. Others must know you’re at work. Use Google Calendar, for instance, and stick to it. This is Art. It’s also a Job.

3. Let your team know your production schedule so editorial, artwork and marketing decisions are not made in a panic. The last minute is not your friend. More accidents and errors occur in the last minute.

4. Set writing deadlines because you’ll get more done. It’s not arbitrary, it’s essential. You’ll write more books if you stick to deadlines.

5. Email isn’t for all day. Constantly checking email drains energy and time. Stop that and schedule that task, like you’re about to schedule all tasks. (See #2 and act on it.)

6. Social media are for in-between times. It’s fine to stop to make a six second Vine when you take a break. It’s professional suicide to get drawn into endless surfing of funny videos. Vine, Instagram, Facebook and Twitter are never done, so you have to set the time limit and stop. Remain in control and stop being such a massive consumer. You’re a producer. You make and sell stuff. 

7. Stop checking your sales stats and do more to change those stats. There is a time to check stats, but there’s no reason to check them often and certainly not several times a day. Writers write and producers produce. Write and produce so you meet your deadlines and send that brilliance out into the world.

8. If reviews drain energy instead of boosting you up, don’t read them more than once. Every group has its culture. If you find the tone of a review site is degrading you, your work and your mood, focus on your work, not the website.

9. Automate what you can so you are not constantly putting out fires. Schedule posts for the future, outline and plot and plan ahead. Use auto-responders and FAQ templates. Save your answers in a template so you can stop starting from scratch every time when someone comes looking for help. Solve each problem and resolve each query once so you don’t have to repeat yourself. Establish SOPs (Standard Operating Procedures) and record them in a step by step list so you don’t have to relearn how to format with each new book.

10. Outsource what you can so you don’t major in your minor. Some authors use virtual assistants for research, marketing, formatting and minutiae. Admit that you can’t be good at everything and don’t even try to do it all alone. Graphic designers are better at covers than you are because that’s what they do all day. Let them take care of that so you major in your major.

Outsourcing frees time to write, but it also allows others to use their expertise on your books and business. The term independent publisher means you’re the boss. It doesn’t mean you work alone. That’s why I prefer “indie publisher” to “self-publisher.” There’s a mindset change that’s worthwhile.

FREE STUFF

~ Have a new All That Chazz Podcast, free, now and here. Check it out to discover why this podcast is like bad sex.

~ Oh, and have a free thriller on me, too. Grab your complimentary journey into funny, fast and hardboiled action here and sign up for more at AllThatChazz.com.

Filed under: author platform, business, publishing, , , , , , , , , , , , , ,

Top Ten: Sell better. Sell Sideways with Video, Podcasts, Pop-ups and Free.

I’m always mystified by people who use the hard sell. Telemarketers hear me say, “No, thanks.” Then they charge forward anyway, following their sales script:

“Can I ask you one question, Mr. Chute?”
“Is that question designed to verbal judo, Jedi mind trick me into thinking I have to buy your duct cleaning service or else I’m doomed?”
“I…beg your pardon?”
“No means no! No means no!” Click!

You get the idea. 

And so it is with everything, including books.

Sometimes someone snags my attention with a come-hither headline I can’t resist. I click the link and bang! The pop-up comes at me a little too fast. I know nothing about the seller but they want to skip the first date and go straight to marriage and demand an email address. She Who Must Be Obeyed is awesome, but our engagement was thirteen years long. Do I sound like a guy who commits easily?

A fast pop-up is okay if I come to the seller from a blog or if I already sort of know them. I just need a formal introduction to get comfortable. But to come in blindly and have a stranger demand commitment? Slow down and buy me dinner. Seduce me. Talk slow. Tease me and…um…where were we?

Red flags and suggestions:

1. If your pop-up comes in so it obscures your content completely, I feel ambushed. There are times for a sign up or go offer, but for that to work, I think you have to give the potential subscriber something free and good (e.g. a white paper on how to make a million, a free course, killer book extras.) If you’re going for the email address early on, give them something they want.

2. Do install a pop-up on your author site, though. People say they hate pop-ups but they work and if they’re into your flavor, readers do need to be on your email list. Don’t call it a newsletter though. Call it an update or an info hub or a friendly reminder about new deals and opportunities, exclusive to subscribers.

3. Tweets from accounts with no picture but the default egg look shifty. It suggests the tweeter is a bot or clueless and we don’t follow or sign up for anything. We run away.

4. My new buddy, Buddy Gott (see the crazy fun interview below) has a nice take on Twitter. Check out his twitter account here. He tweets jokes and shows his personality. It’s not just links. He’s clearly having fun with his Twitter account so his followers will have fun, too. When I meet a fun writer, I wonder if their books are fun, too. Then I check them out.

5. If you’re going to tweet and it’s not fun, make it useful. Easy to share, useful content is good. But don’t forget to have fun, too. Follow others and promote good content that’s not coming just from you. Curate.

6. Yes, it’s okay to ask for the sale. But say hello first. Don’t push. Establish some kind of relationship. If I know you and you ask for the sale, that’s cool. If that’s the first thing I hear, or all I hear, you’re a clueless bully. Yes, tweet links to your new book, but if “BUY MY BOOK!” is all you’ve got for Facebook and Twitter, you’re headed for the circle of hell reserved for salespeople who believe Glengarry Glen Ross is a training film for humans.


7. Establishing relationships can be difficult, especially when you’re talking to a crowd. It helps to ask about them, not tell them about you. Unless you’ve got a really funny story about waking up drunk and naked in an unfamiliar bathtub, listen more than you talk, take part and respond. Come at me sideways instead of a full frontal assault.

8. You don’t want to be out there building relationships so much that you don’t have time to write your next book. Tweet in spare moments and, once you’ve established you’re not a dick, send those interested to interesting content. 

9. Stop being so afraid and precious that you can’t give something away. For instance, go grab a free thriller from me here. Yes, it’s the first in a fun and fast series about a Cuban hit man who’s quite adorable. There are three books in that series so far. Click the link, get a free ebook and maybe you’ll love your new addiction.

10. People are willing to watch video longer than they’re willing to put up with text. That’s why the TV show Lost still had some viewers at the end. (Lost wasn’t about castaways on a mysterious island. Lost referred to the people in the writing room as the series went on.) 

So, never mind my Lost snark.

Use video as a friendly get to know you. Like this.

BONUS: Based on a True Story

Check out the new episode of the All That Chazz podcast in which I discuss the relationship between bands and their sex toys. I also discuss my latest brush with the law. Have a listen. Have fun. Sell sideways.

Filed under: author platform, book marketing, publishing, , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 9,915 other followers

Brain Spasms a la Twitter

%d bloggers like this: