C h a z z W r i t e s . c o m

Write and publish with love and fury.

Selling Books: Strategy Versus Tactics

Today we’re talking long-term versus short-term, investments is your author career versus the expenses along the way. It’s going to be honest and some of it is going to be painful. Strategy versus tactics, here we go:

But first, FYI, I’m running a promotion for the first book in my apocalypse trilogy, This Plague of Days. Pop over to AllThatChazz.com to grab your copy for just 99¢! The sale ends September 2.

I wrote This Plague of Days over several years. Though I’ve written many books since, my greatest earning power is in the backlist, possibly because I wrote TPOD when it was much easier to get reviews. (Separate issue for another time.) Though TPOD is my biggest seller, even successful books need a boost and a refresh. (Google the art of The Stand, for instance. It’s interesting how the cover art changed over the years.) TPOD will be getting a fresh face with new covers in the near future. In the meantime, I got a Bookbub. Let’s talk a little about selling books, short-term and long-term.

On the advice of several trusted author friends, I have moved away from giving books for free as a promotional device. If someone can afford to read on a phone or an e-reader, they can afford 99¢. I’ve heard rumblings that free isn’t as effective as it used to be. Selling at 99¢ is not a profit strategy, either. My first aim is to entertain, delight and absorb readers into my Mindscape until we are all one big ball of braingasms. Before the Well, Actually Guy shows up, yes, we have to write great books. That’s first and foremost. Okay, Well, Actually Guy? Now sit down.

To afford to continue to do my thing, my goal is to gain visibility, traction, and read-throughs for the rest of the TPOD series and the rest of my list. I have to find readers who value my work enough to support the enterprise. That tiny barrier to entry into my worlds (99¢!) might deter free seekers but readers who only buy when art is free have other options. I’d direct those readers to their local library or to the many free books that are offered daily in various promotions elsewhere.

Stacking promotions on various platforms, staggered instead of hitting all on one day, can help a book’s rank and visibility. Here’s what I’m doing to let people know they’ve got a binge read waiting for them for a very low price.

Marketing Tactics

1. The Bookbub hits on September 1 so that’s the biggest deal for me. For a long time, I have ignored Bookbub. I got several Bookbub deals years ago but let it go when it became obvious how hard it is to get a submission accepted. That was wrong of me. It doesn’t take long to submit a book and, though it’s difficult to get in, it’s not outside the realm of possibility so why not at least try? I tried, it worked. I should always have something submitted to Bookbub until such time as they prove a useless expense.

2. Facebook ads running for three days. I’m not a fan of FB ads but, using Bookbrush, I came up with something that looked good. I’m keeping the budget on the FB foray tight because I don’t trust it. I’ve read and listened to the experts on FB ads. They make it sound like it’s a full-time job to get it just right before it goes to shit again. The most successful authors who use FB ads seem to have very deep pockets. We can optimize all our variables to appeal to readers but that doesn’t matter much if we’re outbid every time.

However, big mindset shift: Expensive is bad. Expenses are to be expected. Thinking of expenses in terms of investments is best. Look for the payoff and cut what’s not working.

3. I’m also running a paid Bookbub ad for three days. (That’s different from the featured deal. I’m talking about the ad you bid for that, if successful, appears at the bottom of BB newsletters to curated audiences. BB says that helps to optimize featured deal promotions. We’ll see. I don’t have a great track record of making these sorts of ads work for me but they may be more effective in coordination with the featured deal.

4. This promo came together last minute. If I’d had more time, I would have hoped for an Ereader News Today promo for the day before the Bookbub. It’s set for September 2, instead. Still better than pouring all resources into a one day sale. No one knows Amazon’s algorithms for sure but to achieve higher ranking and stickiness, stacking helps.

5. Many Facebook groups are hostile to author promotion and I respect that. Fortunately, there are relevant Facebook groups that do welcome an author letting them know about a book deal. I’ll do that.

6. I’ve already told my readers on my Facebook fan page. Next stop: my newsletter. I don’t have a big newsletter list. I encourage you to join us at AllThatChazz.com. (The pop-up will soon pop-up when you go there.) I won’t bother you often and only when I have something new to say.

7. I’ve boosted the budget on my AMS ads temporarily. Once again, the goal is visibility and finding more and new readers who will pick up what I’m putting down. Whale readers, superfans, normal fans, casual readers: All are welcome. It’s not about immediate profit. I won’t make immediate profit on a book priced at 99 cents. As soon as this promotion is over, I’ll tally my investment in advertising and weep a little. I will lose money on this tactic in the short-term. It’s a loss leader, as in, I’m leading the way in losses. Yech. However, I’m hoping the readers will come through and pay for more tickets on my Crazy Train. This Plague of Days is one trilogy. I have several other offerings in the same genre: AFTER Life, Robot Planet, and the Dimension War Series.

Note: I also write killer crime thrillers. I don’t expect many crossover readers from the apocalyptic genre. That’s not part of the calculation. If you’re an author who writes in multiple genres, it’s more fun but it’s a tougher go. If I could go back to 2011 and do it all again, I would have probably done the same thing again, anyway. Writing in two genres I love is how my mind works. If your mind doesn’t work that way and you’re just starting out now, I’d recommend either cranking up a pen name to separate and solidify your market brand or simply pick a lane.

Other Caveats

Free may not be as effective as it used to be. Some say Bookbub isn’t as effective as it once was, either. AMS ads are often a quagmire. Some of my experimentations with AMS ads have been somewhat successful and plenty have been low-grade disasters. Worse disaster happen at sea, so let’s not panic. My most successful AMS ad tests have been achieved by concentrating on selling the paperbacks. Higher price point = lower ACos. Yep, some people still love paperbacks, may Thor bless them.

Marketing Strategy

Giving a series fresh covers that are on point and impact sales is a great thing to do as books age. I think too many authors ignore the gold in their backlist. It’s always fun to run off to the coffee shop to write a new book. I had plans for other releases this fall but I got a novel stuck in my head and had to write it immediately. The new shiny thing is always more fun to chase. However, as I write for a living and try to make it all work, it’s not easy juggling business versus art. Sadly, some books fail to launch and trip right out of the gate. Reviews are harder to get. Many would-be guru authors talk about how we have to art harder and be brainful instead of brainless. Few talk about their failures. We all have them. This biz is not for the weak of mind but we’re also going to need big spirits to keep going.

When the going gets tough, make time to go outside, smell the fresh air and chuck rocks at your enemies. Or scream into a pillow.

Then get back to the question: “What am I going to do next? How can I think bigger to do better?”

Thinking Bigger

As I stood in line at the grocery store with my daughter, I complained that book sales were flattening out. The stats about the number of people who read are grim. This is still the best time to be a writer overall but with fewer readers, new tactics aren’t enough. Strategies have to change.

“So what are you going to do?” my daughter asked.

My reflex answer has always been, “Write more books, see what sticks.” I’m proud of my books. They’re packed with wit, action and surprises. I work with a sharp-eyed editor who helps to bring out my best. That should be good enough but it isn’t. It used to be good enough but the market is pay-to -play now. Excellence in one facet is not enough. Writing great books alone won’t keep me going as a full-time writer. (And, at 54, who’s going to hire me for much? I’ve got to make this work!)

To be seen, like every other business, we must invest in advertising, engage with readers where appropriate and spur word of mouth. There are plenty of book marketing strategies and tactics to try. I’m working on a new angle in the run-up to Christmas but that’s just a tactic. It’s not a game changer. I need a new strategy and a far better answer to my daughter’s question.

“So what are you going to do?” my daughter asked.

Audiobooks. Some of you are yawning. This is not new to many authors. It will be new to me. It’s long past time I jumped into audiobook production but there were reasons I didn’t until now. (Good reasons? Debatable, but here we are.)

First, I complained ACX wasn’t available to Canadians. Without ACX, I didn’t see a way for me to enter the audiobook market. (This was before Findaway Voices.) When ACX finally became available in Canada, the costs were too prohibitive for my budget. Then, quite recently, I did some more research and saw my way in. I read articles from authors who took the DIY approach. We don’t need a fancy recording studio worthy of Quincy Jones to create audiobooks. I’m in the midst of turning a basement room into a sound booth and I’m doing it cheaply.

This promotion for This Plague of Days, Season One is a short-term marketing tactic which I hope will gain lifetime readers. Audiobooks production is a long-term strategy that opens up new possibilities. Fewer people are reading but they are listening to books while they’re on the treadmill, commuting or doing the dishes. That’s where the puck is going and that’s where I’ll be.

I’ve produced four podcasts and guested on many more so I was already halfway to adding an audiobook branch to Ex Parte Press. I thought I couldn’t afford the investment or do it right on my own. I had to think different and think bigger.

I had to be a little braver, too.

Please visit my author website, AllThatChazz.com, to pick up your copy of This Plague of Days for only 99¢. The sale ends September 2, 2019. Enjoy! Thanks!

Filed under: audiobooks, publishing, , , , , , , , , , , ,

The Book Biz is Busy

Many writers have faced the problem I’m up against. I don’t write in only one genre and it’s been a while since I did something new for the Hit Man Series. How can I breathe new life into the series and get that readership back? How do I find new readers? When you don’t publish in a single genre for a while, it’s too easy to become forgotten. Whatever happened to what’s-his-name?

Here’s the part of my strategy built around publishing new books. (There’s more to it, but this was a good start, I think.)

CORRECTED LEGS HITMAN AD

This week I released three books. I hadn’t worked on Hit Man for years. I was too busy writing other books. When readers think of me (if they do), it’s probably for This Plague of Days or another of my apocalyptic epics. Noir fun is also my jam and I missed playing in the Hit Man sandbox. So, here’s my strategy to get more eyes on my prize:


Step 1. Write a new novel in the Hit Man Series that can be read as a standalone.

 


Resurrection, A Hit Man Thriller, loops back to the beginning of the series with Jesus Diaz’s ex-girlfriend, Lily Vasquez. The events of books two and three have happened and Lily is still alive. Maybe not for much longer, though. She’s being chased by the mob. Too bad for them, she’s scary deadly. However, when you’re going up against an army of bad guys, it helps to have Jesus on your side. He’ll do anything to protect her. She’ll do anything to stay alive and free.

Fun stuff, right? Here’s the killer cover:

Ressurection 1

 

Step 2: A Bulk Binge

I do a lot of research for my science fiction novels. However, crime thrillers come much easier (as a result of my terrible childhood). I enjoy writing tales of vengeance, violence, and redemption. I don’t do police procedurals because, frankly, bad versus evil interests me much more than good versus evil. I share Jesus Diaz’s dark sense of humor so the writing and revising fly along at supersonic speed.

That’s grand, but how could I get readers back into the flow of a series I haven’t boosted with a new book after so long? A rerelease. The box set is Bigger Than Jesus, Higher Than Jesus, and Hollywood Jesus set at 99 cents for a limited time.

I also added a healthy dose of a sneak peek of Resurrection at the back. Besides providing the usual links to all my books, I put in a page dedicated just to my crime fiction, complete with descriptions. These are crime thriller readers so I put special emphasis on Brooklyn in the Mean Time, The Night Man and my new anthology (below).

The Divine Assassins Playbook 3D (Large)

Value added

Not everybody loves reading huge box sets on an e-reader. I put The Divine Assassin’s Playbook together as a paperback that will remain up forever. This omnibus is three books plus the sneak peek of Resurrection. That’s 495 pages of violence, adventure, and jokes for $24.99. Pretty damn good deal for many hours of entertainment, right? I’ve got my eye on another author’s book I plan to read this summer but it’s just one book for $40. My work is very competitively priced.

Step 3. Sometime Soon, Somewhere Close

CORR Sometime Soon, Somewhere Close

Short story collections generally don’t sell as well as novels and series, sure. However, the form is not dead. I can knock out great short stories pretty quickly. (Must be my time as a journalist working the crime beat added to that terrible childhood I mentioned.) The tales are clever, gritty and witty. I love action, banter, and comeuppance. Sometime Soon, Somewhere Close delivers on all that and it was a gas to write.

For this single-author anthology, I wrote seven stories, sent it off to me editor and published the ebook at 99 cents. This one will stay at 99 cents. The paperback, priced friendly at $6.99 and weighing in at 92 pages is a great page-turner that could be devoured in one (long) sitting. It’s a fast read, not a skimpy one.

I love the stories in Sometime Soon, Somewhere Close, especially the one set in a coastal village not far from where I grew up. Nova Scotian witticisms share a lot of connective tissue with the Irish sense of humor and the Irish sense of being put-upon. (Despite my French name, I’m Irish all the way back on me mudder’s side.)

At these prices, I’m obviously not out to make a killing (no pun particularly intended). The point is to entertain first, and then possibly find new readers who haven’t heard of me in this genre. I provide links to all my books, of course, so they can continue feeding their new addiction. However, since it’s aimed at readers of crime fiction, I give them a page of book links devoted to the genre (complete with a little description to whet the appetite.

That’s what I’ve been up to lately. The book biz keeps my days and nights full but I’ve never had this much fun being this busy.


For more, here are the latest links to articles from my author blog, AllThatChazz.com. (Hey, pick up some books!)

This Deal’s for You

Bang! Pow! Resurrected!

Punch, punch, jab, jab, hook

Overwork, Suffering and Canada

 

 

 

 

Filed under: publishing, , , , , , , , ,

Indie Book Month — Promote Your Books

charles french words reading and writing

typewriter-2095754__340

(https://pixabay.com)

On Twitter, there is a movement called #IndieApril, so I thought it was a good idea to import to WordPress.  Independent writers are the growing force in publishing, so please take this opportunity to publicize and promote your work!

I want to offer an opportunity for all writers who follow this blog to share information on their books. It can be very difficult to generate publicity for our writing, so I thought this little effort might help. All books may be mentioned, and there is no restriction on genre. This encompasses fiction, poetry, plays, and non-fiction. If I have neglected to mention a genre, please consider it to be included.

To participate, simply give your name, your book, information about it, and where to purchase it in the comments section. Then please be willing to reblog and/or tweet this post. The more people that see it, the more publicity…

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Filed under: publishing

Mando Method Of Writing #amwriting

I like this adaptation of the Pomodoro Method. Thanks, Armand!

ARMAND ROSAMILIA

snoopy

Yeah, I know, I know… I surely didn’t invent anything and calling it the Mando Method is egotistical and unnecessary unless… you’re me. 

I find it comforting. Shall we move on?

I am easily distracted by Facebook and e-mail and Twitter and a myriad of other time-sucks during my day when I should be writing. 

I have a modest goal of 2,000 words a day, 5 days a week, for 10k a week, roughly 40k a month, and 520k for a year’s time. People ask me how it is possible to have 150+ releases for sale, and I point out my daily goal. Simple as that.

Except, it ain’t always simple.

Most days it feels like the pressure to write 2,000 words in an hour so I can go play is overwhelming. I just want to relax for a day and watch Netflix documentaries or read until I fall asleep…

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Filed under: publishing

Facebook Live and All That Chazz Updates

I blog regularly over at my author site AllThatChazz.com.

Here’s the latest:

Were Old SF Movies Better?

I list some old school science fiction you need to see if you haven’t already.

Review: Can’t Hurt Me

New self-published author David Goggins was offered a big book deal. Instead of going with trad publishing, he consulted Tucker Max and put out a book that’s wildly successful. I had some mixed feeling about some of the book (as you’ll read in my review) but overall? I got some important ideas out of it and it is a compelling read. 4 stars.

Facebook Live Announcement

Wednesday night, Jan. 30, I’m hitting up Facebook Live at 8 p.m. EST. See you tonight!

I just got over a major medical scare. It turned out to be nothing to worry about and all’s well. Still, I have some tidbits to share that are both funny and interesting. It’s an Ask Me Anything Night, too, so if you have a question, let me know on the live feed.

Here’s my Facebook link.

Jump into the chat to let me know you’re there and where you’re coming from in this great frozen world. Talk soon!

~ Robert Chazz Chute writes suspenseful books about the apocalypse, killer crime thrillers and science fiction. Check out all his books at AllThatChazz.com.

Filed under: publishing, Science Fiction, , , , , , ,

Your Useful Saturday Updates

all empires fall cover #2

All Empires Fall: New Cover Reveal

I changed the cover on this SF anthology. This post tells why.

I love this collection. You will, too. You can get it for free on Amazon tomorrow (Sunday, January 20.)

BookBub Release Announcement

Are your books listed on BookBub? When you gain followers there, BB can help you gain traction and awareness. Also, this service doesn’t cost authors a thing.

After I released The Night Man recently, BookBub contacted me with this reminder:

THE-NIGHT-MAN-COVER.jpg

 

“Ask other authors to recommend your new release on BookBub! Their recommendations will reach all their US BookBub followers, increasing your visibility and helping you reach new fans.”

Claim your BookBub author profile here.

Feel free to recommend The Night Man to your BB followers! Thanks!

 

Do You Feel Trapped Sometimes?

Times are tough but escapist fiction can still reflect reality. Many of us feel trapped financially and that’s the case with my characters in The Night Man. Medical bankruptcy is the trigger that gets all the other triggers pulled in the story.

~ I’m Robert Chazz Chute, a suspense writer. If you want to inject some fuel in my fiction engine, pop over to my author site, AllThatChazz.com.

Filed under: All That Chazz, Books, publishing, , , , , , , , , , , ,

Finding a Great Book Cover

 

Please note: I posted this article this week on the 20Booksto50K Facebook group.

One night I was browsing designer websites quite aimlessly and checking out pre-made covers. One cover jumped off the page at me. The trouble was, I didn’t have a novel for that cover. The solution was to write a new thriller to the design. I had never done that before. It worked out. I just hit publish last night. Great cover and very inexpensive. (I think the thriller lives up to the cover so I’m very pleased.)

But the story doesn’t end there. One night soon after I was cruising covers on a different designer’s site. I spotted another cover that was based on the same image but it was cut and manipulated in such a way that (a) looked very cool, and (b) meant I had to purchase it for the sequel! It looks planned out but it was entirely serendipitous.

Suggestions:

1. I would not have tried writing to a cover for my first or second novel but I am more confident now. My first novel was many books ago now.
2. I used to work for a great designer and respect the art. Chances of getting what you need are still best with custom design. Not all pre-mades are gems that match your words. Don’t settle. If you did settle and you know it, commit to getting new covers in the near future.
3. Got an artist with a style you dig? Consider the pre-mades of your favorite designers.
4. Give new, unknown designers a chance, too. (I found that second cover on a site that was nowhere near the front of the google search.)
5. Getting a pre-made cover is a great option for tight budgets and authors in a hurry (though it is best not to be in a hurry.)
6. If a cover jumps off the screen and smacks you in the brain, that is a solid cover. If you are iffy about a cover, it probably isn’t awesome enough. In this case, first reactions are strong indicators. I looked at hundreds of covers before I spotted the one that demanded I write 85,000 words and commit months to it.
7. The bonus is pre-mades can be bought with confidence because you know exactly what you are getting.

Hope this helped somebody. 

ADDENDUM:

For some authors, there might be a bit of a stigma around pre-made cover offerings. They might believe that they are only seeing covers that other authors commissioned and rejected. I don’t think that is necessarily true. In my experience, much of the art you will find among pre-mades was designed by artists who enjoy creating without worrying about any particular author’s specs and proclivities. Cover designers often create for the joy of it, to experiment, to add their portfolio and to add a side gig to supplement their custom work. Let an artist off the leash and they’re free to do something great.

When I worked as a VA for a designer I noticed authors of long experience tend to trust their cover artists more. There was less back and forth with the veterans about minutiae. People betting hard on one book (their first) were often far more exacting with their requests and that was not always to their benefit. I’m a firm believer in trusting my designer to know their stuff rather than majoring in my minor. It took me a long time to figure out what makes a great cover but book cover designers are out there doing their thing every day.

~ For more articles and links to all my books, check out my author website, AllThatChazz.com.

 

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Friendly Friday Updates: What you need to know

THE NIGHT MAN COVER

I just hit ignition on my new killer thriller set in Lake Orion, Michigan.
Come for the action and plot twists, stay for the jokes.

When Earnest “Easy” Jack returns home after a long absence all he wants to do is train dogs and be left alone. Times are tough living on the shady side of small-town America. Between a billionaire’s bomb plot, dirty cops and a high school sweetheart in distress, Easy has a lot of hard problems to solve. This is going to be fun.

I’m blogging regularly on my author site, AllThatChazz.com. Here’s the latest on what you need to know for Friendly Friday. Click the links in the headers to check out my thoughts on thus and so. 🙂

This is Marketing: A Review

Marketing guru Seth Godin wrote a great book could help you figure out how to build your business. You may even love negative reviewers more in the end but this book’s significance goes way beyond marketing. Godin articulates a different way to see the world and how it works.

2019 Writing & Publishing Goals: Specifics

This is a very ambitious to-do list. I’m very aware I might not be able to complete all these goals. However, I get 3/4 of this accomplished in the next 11 months, I think my future and legacy of my writing career will be secure. (I can’t go back to the day job so it’s TO THE MOON OR BUST!)

Big goals = a big push.

Writing with Cultural Sensitivity

No matter how evenhanded I try to be, this post will surely piss off somebody. That’s never my intent. See what you think.

Starting in February, I’m going to be a regular contributor to the Mando Method Podcast!

My friend Armand Rosamilia has invited me to do a ten-minute segment on the Mando Method. With each episode on the Project Entertainment Network (available wherever you eat your podcasts), Armand and Chuck Buda deliver wise and sassy advice on building a writing and publishing career. I’ll be sending in my take on those topics so Armand and Chuck can debate, disagree, break balls and stab me in the back. Oh, and maybe occasionally agree with me. This should be fun. I’ve already got a psychotherapist on retainer.

Scheduling Facebook Live Events

I haven’t been able to do Facebook Live events due to illness. However, I’ll crank up the camera next Wednesday night, 8 p.m. EST. Friend me on Facebook to join us. Here’s the link to my Facebook profile.

I am always on the hunt for Super Readers.

If you read more than a few books a year, please do subscribe to my newsletter at AllThatChazz.com. Subscribers get a heads up about upcoming deals and freebies.


Already a fan of my fiction? Want to join the Inner Sanctum?

Here’s the link to the Fans of Robert Chazz Chute page. That’s where I share works in progress and talk with friends about writing fiction (with some assorted goofiness.) The goal is fun and fun interaction with readers. I post there daily and you could name a character in a future book.

Hit this link to teleport to all my books, if’n y’all get the fiction itch.

Filed under: Friendly Friday Updates, publishing, , , , , , , , , , , , , , ,

Two Useful Resources for Writers

I’ve used covers from several designers for my books. One of the sites I often check out these days is GoOnWrite. (Yes, I know it looks like “goon write.”) I like this service.

I have been impressed by the covers and fast service. From his website: “…you’ll find me a friendly helpful short of chap.” I have absolutely found that to be true.

Not only are the prices good, but the artist has a sale on pre-made covers right now.

Warning: The sale is ending.

There’s only a day left on the sale but with GoOnWrite is always good value for your money. Many genres, lots to choose from and it’s fun to browse. With the current sale, the price drops from $50 to $30 on the pre-mades. Always reasonable. Do pop on over for information, inspiration and to order. The designer always has bulk deals, too.

Whether you’re looking for pre-mades or custom covers, here’s how GoOnWrite.com works.

 * * *

Thanks to author Chrishaun Keller Hannah

AKA The Story Mother for the tip.

 

Machete Software for AMS Ads

We all need help with our Amazon ads, don’t we? Unlike Facebook, it is difficult to overspend on AMS ads. However, it can feel like you’re getting a lot of impressions but no clicks or not enough clickthrough to make your ads pay. We need to make the advertising process simpler and more manageable. Machete is the app for that.

Start with a free trial and upgrade as necessary. The prices are very reasonable and are scaled so you aren’t paying a high price for the software if you’re working on small ad spend.

From their website:

“Stop wasting time copying data into spreadsheets! Machete calculates your daily sales, spending, ACOS, and other metrics and puts them right at the top of your Amazon dashboard.”

Click here to learn more about Machete.

* * *

Thanks to author Armand Rosamilia for the tip.

 

~I’m Robert Chazz Chute, the suspense and thriller writer over at the next table at Starbucks. I have lots of cool things to share with you. Hop over to my author website so see what else I have going on and be sure to subscribe. Thanks!

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Facebook Live Fallout

Happy Christmas comes early Day!

Today, Friday, December 21, is special. I’m giving away ten of my books on Amazon, free for everyone to download. Yes, this means you, too! Go get your gifts!

Now, about my Facebook Live experiment:

In my last post, I mentioned that I was going to try Facebook Live for the first time. I promised to report back so here I am. It was a grand success and, to my surprise, I enjoyed it. I’ve done a ton of podcasting but Facebook Live doesn’t have any of the administrative issues or costs of podcasting. FB Live video can be replayed and repurposed, all for free. Free is a good fit for my budget. There are a lot of pros and very few cons.* 

What’s best about FB Live?

Engagement in real time! To be able to connect with readers personally and efficiently (read: without having to leave my house) is fantastic.

People showed up for the video I didn’t expect to appear. Readers also engaged in the comments after the live video was over. I didn’t expect that. Engagement is investment. The fact that people were willing to give up some time and attention to say hello, listen to me talk about my books and make a few jokes truly warmed my heart.

How often can we say book marketing is fun and even (gasp!) encouraging?!

The fallout is that I’m all in. Beginning in January I’m going to do a Facebook Live broadcast every Wednesday night at 8 p.m. EST.

Wanna see? Friend me on Facebook here.

To catch my first Facebook Live video

and pick up a bunch of free reading,

head over to AllThatChazz.com.

Feel free to download them all,

share the happy news with your reader friends

and enjoy your early Christmas presents!

 

Happy reading and merry Christmas, everybody!

~ RCC

*Total honesty post-script: I don’t like the way I look on camera. I got over it. Nobody cares. That was my mental block. I wore clothes. That’s sufficient.

 

 

Filed under: book marketing, publishing, robert chazz chute, , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

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