C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

My Book Marketing Mistake

The Night Man is Thriller of the Day at Kindle Nation Daily today!

Every author is asked about their mistakes.

In every writer’s forum and podcast, eventually someone will ask veteran writers what they’ve did wrong. The question is posed in different ways. The most common form is, “If you could tell your younger self what to do differently, what would it be?”

Many will say that they should have invested more in editing their first books. Others will say they should have ponied up for better covers, focused on building their mailing lists, written only in series, or listened to their mum and become a forensic accountant instead. I wish I’d spent more time learning book marketing.

I’d worked in traditional publishing and sold millions of dollars worth of books for other people, but that’s a different story about a dying industry. I began Ex Parte Press in 2010. Back then, there weren’t as many marketing avenues to travel. Many authors didn’t really have to work very hard to get eyeballs on their work, though. Our tools were few and dull, but the competition wasn’t as stiff and Amazon’s Gold Rush was on. There weren’t nearly as many courses out there showing authors how to amp up their media presence and ad buys. We were just feeling our way, often writing as many books as we could as fast as we could and flirting with burnout.

Some publishing guru asked recently, “You wouldn’t launch a book with a tweet, would you?” Well, no. Not now. But it used to be that it didn’t take much more than that if the book was good and cover and sales copy were on point.

I admit, I got stuck in some old thinking. I focused more on the editorial content and less on the marketing. My approach was not balanced. It’s a different world in plenty of ways and we all have to adapt. Yesterday, I attended three marketing webinars. To be honest, there wasn’t much there for me to take action on immediately. That’s the way of these things: Three hours in, you’re usually lucky to pick up on a one to three tidbits to use later.

Today’s tidbit:

Focus on what you can do to balance your writing and publishing business. You can’t depend on passive, magical thinking to pull readers’ attention. Book marketing is not osmosis. You have to write and market. Most authors are probably putting too much weight on one side of that scale. If you’re writing for yourself, that’s fine. If you’re writing to be read, the passive approach to too anemic to be healthy.

In that spirit, I’m promoting a suspenseful and surprising novel of which I’m very proud. My killer crime thriller, The Night Man is free to download today and tomorrow. I used Freebooksy, Kindle Nation Daily, Ereader News Today and Instagram to give away thousands of copies to get the attention of Amazon’s algos so they can sell it for me, aggressively, not passively.

Follow this link to see what a Thriller of the Day promo looks like. (And please do give it a click while you’re at it. Thanks!)

~ You’ll find all my books at AllThatChazz.com.

Filed under: book marketing, , , , , , , , , , , , , , ,

You need Publisher Rocket

I recently updated my Publisher Rocket software and I highly recommend this tech to give you a sales edge. In the search for appropriate and more profitable keywords, this is the real deal. (Category searches, once deleted, are now back so you can optimize those, too.)

Publisher Rocket quickly gives you an overview of your book’s potential keywords, from number of competitors to income for your chosen keywords. Every time I click “Analyze” it’s a treat to get a peek behind the curtain and see what could work and what definitely won’t. What are readers really searching for? Stop guessing. Publisher Rocket knows.

I’m currently wrapping up my book doctor work on a non-fiction travelogue. Using Publisher Rocket, I tested a bunch of possible keywords. This software gave me great insider information that will help the author optimize their sales. I discovered that “Brazil tourism” and “Patagonia tourism” would be wasted keywords (i.e. no damn money). However, I found four hot keywords that related to horseback riding. There are seven allowable keywords and two categories on Amazon. The keys I found through Publisher Rocket were appropriate for the book and will open the door to greater discoverability by the target market.

Publisher Rocket takes the guesswork out of building your Amazon sales page for your books. If you haven’t downloaded it already, it’s time.

Here’s the link again.*

*No, it’s not an affiliate link. I just thought that if you’re a writer publishing on Amazon, you want and need this advantage.

~ This week, I’ve got a new post up on my author site, AllThatChazz.com. “Every Evil Thing” is about using your history and pain to inform and to fuel your writing. No, I don’t need therapy. You need therapy! I’m not crying, you’re crying!

Check out all my books at AllThatChazz.com, and buy ’em up! Cheers.

Filed under: publishing, , , , ,

Sell More Books Top 10: Variables that build success

We often don’t know for sure which strategies sell more books so we have to fire a lot of bullets into the darkness. Last week, the best advice I heard, repeated from a couple of authors, was about the willingness to experiment.

When it comes to radioactive isotopes, infant juggling and indie publishing, it’s good fun to mess around. Play with the variables to sell more books. What are some of those variables? Here we go:

1. If your cover doesn’t sell the book hard enough, change it.

Write Your Book: Aspire to Inspire wasn’t selling the numbers I wanted. I changed the cover.

WYB NEW COVERcover

2. I played with categories for the Hit Man Series.

My funny and luckless assassin is Cuban, so I tried the Hispanic & Latino category. Didn’t work. I switched it back. Each failure is a refinement. It’s not permanent so relax and fire more shots into the dark.

3. I’m experimenting with keywords, too.

Did you know you don’t have to use a single word (i.e. crime, thriller, action, romance) for keywords? You can add up to seven phrases and it can pay to make them less generic. Cater to your niche and, for more on this strategy, listen to Nick Stephenson’s interview on the Rocking Self-Publishing Podcast with host Simon Whistler. It’s called “Quadruple Your Kindle Sales.” That got your attention and turned you into a podcast listener, didn’t it?

Don’t forget to play with changes to your book descriptions, as well. Use keywords where appropriate. Don’t fall into the trap of awkwardly stuffing keywords into the description so it sounds like you’re straining to please search engine robots.

While you’re plugging podcasts into your head, please do listen to my interview on Episode #60 of Rocking Self-publishing. We had a lot of fun talking about how to enjoy marketing your book.

4. I changed the cover for my poetry book, too.

Poetry is hard enough to sell so don’t handicap your efforts with a sad cover like I did. I changed the cover using an image from Pond5 and switching back and forth from two photo editors, Picmonkey and KD Renegade. 

As always, I recommend the awesome cover design work of Kit Foster of KitFosterDesign.com. He wasn’t available this week, so I improvised. It’s an improvement on the original cover (which was my fault, not Kit’s. The original crap cover was my design, too.)

BRAINGASMS FINAL cover

5. My biggest change was long overdue.

My first book was a fun, funny and thoughtful short story collection to read on the toilet. It’s called Self-help for Stoners. Unfortunately, I uploaded my first indie published foray through an intermediary. To make changes to the text cost a lot of money. It needed another edit so I have reclaimed the book from the intermediary. Huzzah!

I did the edit for the second edition. I added bonus material (big tastes of two of my series) so it could act as an introduction to my kind of crazy. Finally, it’s also a sales funnel to my newer books. 

Self Help for Stoners JPEG

I can do more with this book now, like experiment with variables. I can play with the price, keywords and categories. I can change strategies as needed and put it in KDP Select and try countdown deals etc,….

The print version of the second edition will be for sale again soon so I’ll have more to sell for the Christmas season. Most important, with these changes, I’m delivering a better reading experience along with all that awesome hilarity. It’s a relief to be back in the driver’s seat.

6. Speed.

I’ve been thinking a lot about production speed as marketing. I’m changing my production timetable. The third book in the Hit Man Series hits October 1.

HJ COVER FINAL LADY IN RED

The goal is to put out another crime novel thirty days after that. Thirty days later, the plan is to put out a time travel novel. The books are all written and in the editorial pipeline. I’ll also add an omnibus edition of the first three books in the series.

TWEAKED JESUS OMNIBUS COVER WITH CROSS

The goal is to avoid falling off the cliff. All authors experience the cliff. After a month on Amazon, your beautiful baby is old news and sales tend to begin to slide as you disappear from the list of freshly minted books. Publish a new book more often and all your sales may be buoyed…assuming all the other variables are properly in place. For instance, if the story sucks, nothing can save us.

7. Accept failure as part of the play in the gears.

Please keep in mind that you can put all the sales variables in place, but that does not necessarily mean the book will move. It should move more, but there are too many variables we can’t control. Maybe you’re going head to head against a book with tons of mojo and money behind it. Maybe you’re at the top of a genre that is stone cold. Maybe the book just isn’t that good or you’re an unrecognized genius. (So many of us are. I empathize.)

All we can do is write more books and play with the variables that we can control. I should get a blurb for the Self-help for Stoners cover, for instance. That task is on my list. Blurbs help. More reviews help. Maybe more review copies to book bloggers is something to change up. Or do you need to change the book bloggers on the list you already have?

8. Make plans.

This might be a new idea you want to resist because you’re an artiste, dammit! I know, but work to word count or page count goals and editorial deadlines, anyway. I always get more done when I pretend I’m a grown up.

9. in that vein, establish systems.

When you learn the steps to how to do something once (e.g. putting out a podcast or compiling manuscripts in Scrivener), write what you did right. That way, you don’t have to start at zero knowledge each time you repeat the task. Systems are flow charts of mistakes you corrected. It’s a great way to avoid making the same mistakes with your next project. Put it in a binder within reach of your desk. Update it as you go.

Sure, taking the time to put what you’ve learned into binders sounds like drudgery. However, systems actually make you efficient and eliminate the drudgery of reinventing the wheel each time. Tiny course corrections steal far less from our precious writing time. (Tip: Take screenshots of your winning Scrivener process to make it less tedious.)

10. Speaking of finding efficiencies, track results.

That which is not measured cannot be improved. Repeat the variables that seem to work. Dump what doesn’t work, no matter how much you loved those seemingly brilliant ideas. Old ideas that don’t work can weigh us down as we climb the mountain.

BONUS:
Get better with each book.

This will happen organically. It will happen faster if you organize the variables in that binder.

Pretty soon, you won’t be firing bullets in the dark. You’ll see what hit and become a sharpshooter.

 

Filed under: author platform, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

For my author site and the Chazz network, click the blood spatter below.

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