C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Fans are Sexy

Unless you write as a hobby, authors need fans. Not just casual readers. Fans. Here are the 5Ws of getting sexy.

The Why

  1. Authors need reviews as social proof in order to gain more readers.
  2. Promotional sites often require a minimum number of reviews and/or a minimum rating before we can advertise on those platforms to find more readers.
  3. When we’re feeling down and hopeless, it’s the fans that bring us back up and get us writing again.

The What

  1. Buy our art so we can make more art. Poverty and hunger pangs distracts us from our mission. (Also please be aware, pirate sites give your devices cancer and infect your soul with incurable scabies.)
  2. Tell other readers about your favorite authors. Word of mouth makes our kung fu strong.
  3. Please review our books.
  4. Stock up on our books for Christmas gifts.
  5. Let your favorite author know you’re rooting for them. A quick email or tweet will make their day. This is a tough business, and some of us are prone to anxiety and depression. (Stares hard.)

The Where

  1. Review what you love wherever you bought the book. Seek out that “Write a Review” button. It’s on the book’s sales page somewhere.
  2. Tell your local bookstore you want to order your favorite author’s book.
  3. Tell your librarian the same.
  4. Tell your friends down at the ole swimmin’ hole, during a bank heist, at the golf course, and on Zoom.
  5. Suggest books to your enemies with the passive aggressive message that reading more will contribute to their personal growth and increase their capacity for empathy. Those bastards probably won’t take your recommendation, but you can walk away feeling good about that sick burn.
  6. Share your reviews and book recommendations on social media.

The Who

  1. You, if you’re a reader and you like art someone produced.
  2. If you’re an author reading this, I get it. You’re too humble. You’re self-conscious about asking for help. Your Dad, who loves David Baldacci books, isn’t keen on your thrillers, and hates your horror and science fiction. It’s okay. The people who support you understand you need to keep writing and buy groceries. Ask for help.
  3. Dad, if you’re reading this, I won’t be sending you my latest apocalyptic novel for Christmas. A David Baldacci book is on the way. Never mind, go back to listening to Lawrence Welk. And no, we won’t be talking about this.*

    *Okay, #2 and #3 of this section might involve some…ahem…projection.

The When

  1. No time like the present.
  2. See #1.
  3. The Rule of 3 compels me to add #3. (Also, it should be CDO because OCD is in the wrong order.)

BONUS: What Fans Receive in Return

  1. Writers give you their dreams for a small price and, by spreading the love, you help them fulfill their dreams. Priceless.
  2. You might get more books from that author or more books in a series you enjoy. If there aren’t enough sales and/or reviews on a series, the ROI isn’t there so chances are solid said series could die on the vine.
  3. The joy of helping other readers discover something they might love. Recommending books feels good.
  4. The fun of having someone share the experience of the book. Then you’ll have a fellow reader with whom you can discuss the book.
  5. Being the sort of person who reads and recommends books makes you look smarter. It’s more powerful than the nerdiest of nerd glasses and you will instantly become 87% sexier. 87%! That’s just science.
  6. In reading our pithy, funny amazing novels, you will find jokes you can later pass off as your own in casual conversation.
  7. You will earn our eternal gratitude, and who doesn’t want the warm fuzzies from a group of maniacs who sit around all day fantasizing about new and clever ways to get away with murder?

    EDIT: The police inform me that #7 came off as more threatening than I intended. So…hey! Eternal gratitude! You got it!

~ I’m Robert Chazz Chute. Find all my apocalyptic epics and killer crime thrillers at AllThatChazz.com.

Filed under: publishing, , , , , , , , , , , ,

Do you believe in writer’s block?

Ever feel like a second-class citizen? Of course you do. Read this.

I last published on Christmas day, 2019. I’m very proud of Citizen Second Class and entered the year eager to dive into producing more novels and audiobooks. Then COVID-19 hit and, expecting to die horribly at any moment, the fire in my belly was extinguished. My OCD tendencies turned all their energies to wiping down doorknobs, hiding in my blanket fort, battling insomnia, and nagging my son about safety protocols. (To be fair, though he’s lost a year of school, the kid’s a real sport and I’m glad to have him on our team.)

As 2020 ground slowly on (what was May, 83 years ago?) my creativity and productivity faded. I’m still not the killer crusher I was on the word count front. I am improving for sure, but I still feel like I’m crawling out of a deep hole. Publishing five times a year without sacrificing quality or my senses was normal for me. I expect to publish two new books by Christmas: a prequel to This Plague of Days set in Ireland and a novel in the Citizen Second Class universe (which looks remarkably like plague-ridden Florida and Texas at the moment.)

I have a lot of books, so instead of writing, much of this year has been devoted to shorter bursts of fun stuff and to-do list chores: posting to social media, marketing and Amazon ads. The administrative stuff I used to do between writing sprints became the main thing. I’ve turned that model upside down and I’m back to prioritizing writing again. I promise myself to do one adult task a day. The rest of the time is for diet, exercise, and getting my writing career back to firing on all cylinders.

What are my weapons in this battle?

  1. Distance and distancing. Sorry, Americans, but being Canadian is soothing me at the moment. It’s generally safer up here in America’s hat. However, my wife works in the school system and will be returning to work this fall. Our relatively safe situation could turn to shit quite easily. We haven’t figured out how to handle her return to work yet. Dousing her in hand sanitizer and setting her on fire at the end of each day has been discussed, but I’m told that proposition is “shelved.” I’m not sure what that means, but now I’m afraid to ask.
  2. I am Captain Comorbidity. If I get it, I’m in grave danger. To give myself a chance lest I wind up on a ventilator, I went vegan almost two months ago. I’m losing weight and trying to eliminate a couple of the pre-existing conditions that could mess me up permanently. It’s working pretty well so far. I feel better and lighter. I even started growing my own food in our quarantine garden. So far, that’s yielded some lettuce and a cucumber crop of one cucumber. (Follow my daily accountability posts on food, exercise and writing on Instagram at robertchazzchute.)
  3. Insomnia absolutely robs my productivity. I feel run over the next day and can’t work. It’s been bad for years. Since COVID, it got worse. I have a sleep specialist to help with my sleep disorders and I spoke to him this week. The news was a bit disappointing. All he really had for me was sleep hygiene (protocols I know intimately already). However, with no other way out, I doubled down. Last night, I got three hours sleep. Two nights in a row before that, however, I got seven fairly solid hours. After the good nights, I have creative days and crush my word count goals.

    Healing my sleep is a process. I’m sticking with it because the alternative is miserable. Besides, with me sleeping in the cool basement under an open window and She Who Must Be Obeyed still in our bedroom, her sleep has improved.
  4. I stay home, of course. With the sunny days, I’ve taken to working outside. The blanket fort is nice for cold weather. Getting fresh air and sunlight are parts of my sleep hygiene protocol. Writing on the back patio is quite pleasant. I’m getting more words down. Good words. Words to publish, words to last.

    If you can change where and when you work, you might change the negative associations you may have with the attempt to settle down behind the keyboard. Try reframing and you might like the picture better.
  5. Very few people feel like running hard every day (and those few are being chased). I mean, THE COUCH IS RIGHT THERE! Lazy is easy. Distractions are easy. Doing shit is hard.

    Here’s how to make it easier:

    The hardest part is pulling on your sneakers and getting out the door. If you don’t feel like running five or ten miles today, tell yourself you’re going light, an easy two miles, all downhill and slow, with a tall cold glass of Guinness at the end as a reward. Once you’re out the door, resting inertia is overcome. You’ll probably go farther.

    So it is with writing. Don’t tell yourself you’re writing a book today. Your just going to put down maybe 500 words and see how it goes. The hardest part is starting. After that, momentum will probably carry you beyond those first, modest goals. And if not, not. A little done consistently is better than nothing done ever. It’s okay to take a day off. Writing is fun, remember? If you try and you’re really not feeling it, it’s okay to take a little time to recharge. You’re the boss.
  6. As detailed last week, I’m using accountability to keep me going: progress meters (see mine and the link to get yours from my author site AllThatChazz.com.) I’m also enjoying word sprints each Sunday, inspired by the Mando Method Podcast.

    Harness the power of a pre-existing writing community post your word count success to Twitter with the hashtag MandoMethod. Let #MandoMethod know and maybe author extraordinaire Armand Rosamilia himself will give you an attaboy!

That covers accountability. What else you got, Rob?

A friend of mine, author Gordon Bonnet, wrote a very down-to-earth post about his travails with writer’s block…or is it really writer’s block? Could changing fonts really help? Gordon’s got the scientific goods on his excellent blog. Have some tea and load up on the sympathy as you read his post on Skeptophilia. The post is titled Font of Creativity

Anything else?


When all else fails, grit your teeth, bear down, and deliver that baby.

~ I write apocalyptic epics and killer crime thrillers. Find all my books and more blog posts at AllThatChazz.com.

Filed under: writing, writing advice, writing tips, , , , , , , , , , , , ,

Two simple tools that work for writers

Two productivity tools for writers are making me happy and spurring me to up my word count. This can work for you, too.

  1. Show off your word sprints/word counts every Sunday via Twitter!

    Authors and master podcasters Armand Rosamilia and Chuck “The Great Buuuuda!” Buda of the Mando Method Podcast pump up writers’ mojo with the carrot and the stick of encouragement and accountability. When you report your word count each Sunday, simply add the hashtag #MandoMethod. Their ever-expanding writing community will pay attention. Attaboys are waiting.

    Regular readers here will know I’ve had a hard time living the writing life in 2020. That’s true for many of us, for obvious reasons. This hack helped me immensely. Over four writing sprints through the day, my word count shot up to 7,223. Normally, I top out at 1,200 to 2,000 new words a day. This Stella is getting his groove back!

    You can’t edit a blank page. Write more, get the words down on paper or up on the screen and get that draft done.*
  2. Word count meters!

    I now have two on my author site for a couple of my works in progress.

    I searched for progress bars for writers. My research led me to several broken links and a bunch of tools that were sub-par. Then I found exactly what I wanted. If you have a cover, you can add that. Want to stick a link on it (to a teaser or a sample, for example)? You can do that, too.

    It’s a simple widget to add to your blog and easy to update. It also serves as a promotional tool that lets your readers know what great things are coming their way.

    The meters really get me amped and moving. I don’t want to see a static progress bar and measurement gives me a sense of momentum. That which cannot be measured will not be improved.

How did these productivity hacks work out?

Last week, one of the novels I am working on was an idea spun from a nightmare. The entire book dumped into my head as I awoke. I got out of bed immediately and took notes. The new manuscript was 2% complete on Saturday. Two days later, it’s up to 11% thanks to reporting word sprints and the dopamine hits I get updating the progress meters on my author site.

Check out my word count meters on my author site, AllThatChazz.com.

If you want to add a meter for your website, you’ll find the link “GET YOUR OWN PROGRESS BAR” under the word count meter for this book (down the right-hand side of the page.)

Note: That progress meter tool is not an affiliate link. I just try to find what helps writers and share the good stuff.



*I am so in love with word sprints now, I’ll be posting my progress via Twitter regularly, not just on Sundays. See you on Sundays, though. Remember to add #MandoMethod!

Follow me on Twitter @RChazzChute.

Filed under: writing, writing advice, writing tips, , , , , , , , , , , , , ,

Love & Anger in the Time of Pandemic

Hey, friends, fans and fiends! How are you doing? Time for your weekly updates from my author site, AllThatChazz.com (plus one other)!

How to make your nervous system less nervous

In about 20 minutes of this audio recording, harness the power of your body/mind to ease your mental and physical tension. Hear me, stay in this relaxed moment and ease those fears.

(Get comfy on your bed for this one. Do not drive, operate wrecking balls, lathes or space lasers while you listen.)

What good & bad people have in common

Time to get ranty about those Covidiots who would “sacrifice the weak.” We’re all in this together. Your safety and my safety are inextricably linked. Let’s all act like society is still a thing.


My Review of Weep

Craving a good read about a terrifying epidemic? Who isn’t? My site dedicated to all things apocalyptic, ThisPlagueOfDays.com, I reviewed a zombie apocalypse novel by Eoin Brady. If you’re into the horror genre, you will enjoy Weep. Smarter than your average zombie.

~ I’m Robert Chazz Chute. I write killer crime thrillers and apocalyptic epics. Please do subscribe to my author blog and check out all the books at AllThatChazz.com.

Filed under: book reviews, Books, COVID19, Horror, , , , , , , , , , , , , ,

Back from the brink, here’s the latest

I’ve been out of commission for quite some time. In March, I had the flu. That was followed by a nasty bout of pneumonia. I felt terrible and my energy was gone. I’m only just beginning to feel better now and starting to work on getting my stamina back.

Amid Mortal Words - High ResolutionWith the help of my excellent editor (Gari Strawn of strawnediting.com) and my beta reader (thanks, Russ!) I managed to get my latest book published only a couple of weeks behind schedule.

Amid Mortal Words is a sci-fi action thriller that asks the question, if you could eliminate all the people who make the world worse, would you? How much collateral damage would be okay with you? Throw in a mysterious stranger on a train, one deadly book and a trip to NORAD’s missile command and you’ve got a binge read waiting for you.

At the beginning of 2019, I had not planned on writing this Amid Mortal Words. I published The Night Man and expected

THE NIGHT MAN COVERto spend the rest of the year revising several books that had been patiently waiting for me to get to them. Revising and publishing were what this year was supposed to be about. However, the plot to Amid Mortal Words kept waking me up at four in the morning. I’ve never had a book so insistent on being written. Getting it out of my head and on the page was the only way to get some sleep. Now that it’s done, I’m working on Amazon ads, revisions and getting back to a normal life. I’m so glad I write full-time now. I don’t know how I could have accommodated this much illness if I had a regular job.

I’m getting back to blogging, as well. Check out four of my latest posts on my author site at AllThatChazz.com:

  1. My Top 10 List of Books. These are my all-time favorites from back in the day.
  2. Story Tensions. These are the underlying themes of 15 of my books (#14 is the exception.
  3. What I’ve Learned (and something I haven’t). Decades of mistakes summed up in one short post.
  4. The War is Here. Where do ideas for my fiction come from? From the chaos we’re living in now.

Wherever you are and whatever you do, I hope you’re healthy or at least that your self-care is pointing you in the right direction. Better health, fun writing and grinding, sanding and polishing revisions are what I’m working on.

~ I’m Robert Chazz Chute. Best known for This Plague of Days, I write killer crime thrillers and epic apocalyptic adventures. Find links to all my horror, science fiction and suspense at AllThatChazz.com.

 

Filed under: blogs & blogging, Books, , , , , ,

One to read. One to hear. One to love.

“This is the post I shouldn’t write. I shouldn’t therefore I must.”

You know that post I just wrote about being contrary? Sometimes something catches fire when you say what you aren’t supposed to say out loud. It just happened on one of my other blogs, ThisPlagueOfDays.com. It was picked up by the Passive Voice and spread hither and thither. So far I’ve received two stern talking-tos (one of which I didn’t understand), appreciative notes and emails and offers of Prozac. The piece is about writing: the frustrations, the joys and the braingasms. You’re invited to have a look at my heart under the klieg lights.

And the All That Chazz podcast is finally back.

Have a listen if you dare. It’s not safe for work. I touch on control issues, the joys of colonoscopies, and get to an overdue reading from my crime novel Higher Than Jesus.

Oh, and Season Two of This Plague of Days is going great. If you’ve read it but haven’t reviewed it yet, please do. Thanks!

October’s mandates are stacked higher than September’s to-do list, but I’m dancing as fast as I can.

“Have you ever danced with the devil in the pale moonlight? I ask that of all my prey.”

Filed under: author platform, Author profiles, ebooks, Useful writing links, Writers, , , , , , , , , , , , , , , , , ,

Writers: Shorter is better

Six+Seconds+copyI found a way to get more traction selling books. The short story is, write shorter books for greater success. The long story? I’ll try to keep it short.

Last week I wrote a book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. It’s a long subtitle for an 18,000 word ebook, but it’s SEO-friendly and therefore easy to find. Six Seconds is breezy and fun, but it’s also a useful book that achieves the task I set for it: To get people on Vine (the new video Twitter). It helps them use the toy and tool to its greatest promotional potential. It took me a week to write, from concept to completion. That little book is selling and helping my other books’ sales.

Readers can choose from many lengths of text, but for you, the writers, I hope you’ll begin writing shorter books for your greater success.

Here’s more about why:

1. With ebooks, length matters less. There are no page numbers. Get over that Amish worrying. It’s hurting you.Higher than Jesus Final NEW copy

2. One of my favorite books, The Stranger by Albert Camus, is a short book (around 50,000 words or so). That length wasn’t uncommon in the ’40s and ’50s. Book length is fashion and convention. Fashion and convention are not static conditions. You can change them. Do.

Bigger_Than_Jesus_Cover_for_Kindle3. My crime fiction in the Hit Man Series is 60 – 65,000 words. That’s fine. One reviewer thought Bigger Than Jesus was a “short, humorous novel”, but that range isn’t so short. (The story just seemed short because it powered along so fast with swift Awesomeness, so there.) Readers pop genre fiction, especially hardboiled sex and violence with quirky, noble anti-heroes, like a fat guy tosses back chocolate croissants. (Ooh, that simile hit a little too close to home.) If I can deliver a steady supply, I might have an actual career on my hands. You, too.

4. Series sell better than stand-alone books. The audience knows the characters and become invested in them. For instance, in Bigger Than Jesus, we learn about tragic events in Jesus Diaz’s childhood. In Higher Than Jesus, readers learn new things about what they thought they knew. My loveable hit man gives an adult perspective on his family history. That changes the meaning of those events and how we view his father, Marco Diaz. It’s fun to flesh out characters and play with the audience this way. It’s fun for the reader, too. They join the The Special Club of the Knowing and become as gods!

5. Some authors experiment with serialization of longer books. I’ll be one those experimenters soon. My post-apocalyptic plague tome weighs in at 125,000 words. I’m going to break that up and sell it in four or five episodes (depending on the logical break points that appear in the revision stage.) Eventually, I’ll sell it as one huge collection, I suppose. In the meantime, four or five ebooks serialized is a cheap way to feed a growing addiction.

6. More books on your electronic bookshelf give more chances for your readership to discover you. Give them more chances to discover you! Write more books.

7. Don’t pin your hopes on one book, especially if it’s your first book. That way lies Death. Well…at least Disappointment. You’ll make more selling two shorter books than one big brick, especially in the early going when you’re still finding a readership and earning their trust.

8. My biggest surprise is that selling Six Seconds is not necessarily a big boost to my other non-fiction books. It’s helping the fiction!

Crack the Indie Author CodeAspire to Inspire eBook JPGCrack the Indie Author Code and Write Your Book: Aspire to Inspire haven’t moved much this week. Don’t ask me to make sense of that. I even included sample chapters from Crack the Indie Author Code at the end of Six Seconds. Despite having much of the same breezy, jokey tone as Six Seconds, it’s the fiction that got the happy green arrow bump.

My working theory is that I don’t understand people’s buying behaviors; they’re crazy; I’m crazy; we’re all crazy.

~I’m launching yet another podcast soon. It’s called the Cool People Podcast. Want a sneak  peek? Click here. It’s airing soon. Meanwhile, you can listen to “The Unknown Man Edition” of the All That Chazz podcast here.

Filed under: author platform, book marketing, Books, Publicity & Promotion, publishing, Vine, , , , , , , , , , , , , , , , , , , , , ,

New podcast release at AllThatChazz.com

On All That Chazz, I’ve just released a new podcast episode called Furious. I confess that I have broken a record that lasted 10 years. That was an impressive streak while it lasted. I can’t tell you what the record is because it’s very NSFW, but you can hear the vulgar, neurotic truth at the link.

In other news, I talk about casually offending listeners (and readers for that matter), Christians versus atheists, plus I read from the next chapter from Higher Than Jesus, “Rage in Heaven”. Expect action, adventure, lisping and macho BS that knows it’s macho BS. Enjoy!

Dark Higher Than Jesus banner adHave a listen. Have a great day, or make it one.

~ Higher Than Jesus is funny crime fiction about a Cuban hit man with a tragic past and mommy issues. He also has a perilous addiction to Vicodin, a burning need for righteous vengeance and he worships the gorgeous blonde glamazon, Willow Clemont. Click here to see all of Chazz’s books.

Filed under: podcasts, , , , , , , , , , , , , ,

Author Platform: Problems, Solutions & Stuffed Speedos

THE AUTHOR BLOG PROBLEM

This blog is quite the writing and publishing funfest. I blog plenty and happily.* However, I needed a bigger boat to carry my words to readers who weren’t interested in all the backstage stuff that goes into publishing a book. I needed an author site, too. I created AllThatChazz.com some time ago to fill that need, but that was a Fat Problem stuffed into a tiny Solution Speedo. This post is about The Big Blog Fix. Read this and you’ll pull in more readers by updating your author site.

I started both ChazzWrites and AllThatChazz on the free side of WordPress. I needed AllThatChazz to become a destination website like ChazzWrites. I’ve researched many author blogs. The content is often pretty dusty and largely ignored. Author blogs tend to either static sales sites (static = not good) or they become the author’s personal blog (but I don’t have a cat!) What to do to make AllThatChazz a place people want to visit? It gets worse…

THE GRIM REALITY

Most author sites are ineffective platforms for gathering new readers. They’re useful for readers who are already on board with your books. Once they discover your books in other ways, then maybe (Big Maybe) they’ll happen to check out the author site to see what you’re about. That’s not good enough!

MY AUTHOR WEBSITE SOLUTION

I started my author site the same way everyone does. I put up some stuff about my books with links to sales pages. However, to make it a destination site, I must add fresh content often and I need to reach strangers I wouldn’t reach any other way.

Solution, Stage One:

The same month my first books went up for sale, I got into podcasting. Dave Jackson of the School of Podcasting set me up when the initial tech became too frustrating. His service was inexpensive and, after a few minor technical hurdles, broadcasting to the world on no-rules Internet radio became easy. I’d done radio in college and, despite a stammer that emerges as my brain races ahead of my mouth, it’s fun. It started out as the Self-help for Stoners podcast because I was too focussed on selling the first book. It’s now the All That Chazz podcast and I reach people in 60 countries at last count. Okay, but I can do better…

STRENGTHEN YOUR AUTHOR PLATFORM

I asked for help with my website last year and either didn’t get it or the help I needed was too expensive for me. (Webmasters are so often unreliable it seems everyone has a horror story.) Dave swooped in again to help me put AllThatChazz.com over on the paid side of WordPress. Dave’s my hero and, now that I was on the paid side of WordPress, I felt I had the freedom to do more with the site. It became a better tool for the job I needed done.

AllThatChazz was functional, but I needed to do  more with the site to make it look more appealing. It needed an makeover — okay, it was actively repellant and stunk of old feet  but I didn’t feel I was up to making those changes. Frankly, with so much to do, aesthetics were my lowest priority. I was worried about losing widgets or data in the switch. Lots of people had a horror story about that, too. But then…

Solution, Stage Two:

Apparently WordPress has changed so now it’s easy to switch themes. I didn’t have to copy all my widgets, though I ended up throwing plenty away before I was done revamping the site. Halfway through the changes, I began to understand how much the old look of my author site must have hurt me. She’s pretty now and her feet don’t stink.

HOW TO MAKE YOUR BLOG BETTER, STRONGER, FASTER

I have a thing for smart girls in glasses. That’s what AllThatChazz.com is now. Here’s what I did:

1. Ditched the sliding Amazon book widget. A moving sidebar is distracting and annoying.

2. Chucked out a bunch of widgets that weren’t selling anything anyway. Never look desperate, even if you are. Don’t underestimate the effect giving your blog a good airing. I didn’t realize how much stress I was dumping until I got rid of all that clutter! 

3. I switched to a very clean and simple theme. White background, black text and white space. It’s plenty legible without looking blocky. It’s more focused on content delivery now. The changes aren’t complete yet, either. When I connect with my graphic designer, Kit, we’ll change the site’s header to a brighter banner.

4. I plan to host an affiliate link, but just one or two, carefully chosen. I’m plotting some cool stuff for the sales page. However, aside from links, I’m keeping the sales stuff to that one area. Author platforms should be about helping interested readers buy, not squeezing sales. Letting go of the sales mentality frees up time and energy for writing. I admit, I’ve sold too hard on the podcast in the past. These website changes allow me to relax and let the website do more of that work.

5. I changed the menu to a minimalist solution that’s really cool. Instead of over explaining everything and hitting the desperation anvil with the heavy sales hammer, I designed an intriguing page menu that invites exploration with carefully chosen verbs. (Yeah, weird, but you’ll see.)

I’m not telling. I’m seducing. That Speedo is looking pretty good all of a sudden. 

 Check out the improvements at AllThatChazz.com.

Crack the Indie Author Code~ *I’ve already talked about the potential folly of writing about writing unless you have writing and publishing guides to sell. I do, though I still stand by a higher creative maxim: Write what you care about.

Will I use my lessons learned to change ChazzWrites, too? I’ve already added a couple of menu items at the top of this page that may interest you. However, since the traffic is already pretty good here, I’m going to focus on writing the next two books first, thanks.

Filed under: author platform, blogs & blogging, book marketing, , , , , , , , , , , , , , , , ,

Twitter: The Cull and The Call

Click here to get Bigger Than Jesus

Click here to get Bigger Than Jesus

This morning I unfollowed a couple of hundred people on Twitter. They didn’t do anything wrong, but they weren’t following back after I followed them for a long time. I feel like I’m asserting my worth. Every few minutes, someone retweets articles from this blog and I really appreciate that. I try to be helpful and (sometimes in theory, often in practice) spreading the word helps readers.

But what does following and unfollowing on Twitter mean for you?

1. Fellow crime fictioneer Claude Bouchard built a huge Twitter following by unfollowing anyone who didn’t follow him (after giving them a few days to get around to it.) Then he follows new people. He’s gathered a group of readers and fans who have discovered he’s one of the good guys who writes about bad guys. (He also gave me a great review and cover blurb for Bigger Than Jesus, so clearly, he’s an adorable genius.) Unfollowing makes room for people who are into you.

2. There’s dignity in not chasing. I recently let a business deal slide because I felt I was dealing with someone who wanted to be chased but not necessarily caught. If I’m the one who always has to initiate, they just aren’t that into me. I don’t do business with people who aren’t into me, even if it costs me money in the short term. Finding a business partner is like finding a life partner. If it doesn’t start with love, there’s a much greater than 50/50 chance that you’ll be sitting across from them at a conference table someday looking sad. When they screw you over, they’ll say, “Thank you for your years of service. This isn’t personal. It’s just business.” If you’re friends, too, they won’t have the “just business” excuse.

3. Some people on Twitter demand “engagement”, as in personally. Yet they never initiate engagement themselves. “Engaging” everyone on a follow list of decent length is bad math. I’m happy to answer questions and talk to people, but there aren’t enough hours in the day to cater to every prince and princess’s self-centered whim. Twitter is a conversation at its best, but nothing is at its best all the time. That’s feel-good advice masquerading as good advice. If Twitter were really a conversation, none of us would have had time to write or read any books or go to the bathroom. (Okay, we could go to the bathroom and be on Twitter, but it’s icky. Don’t!)

4. Following people who aren’t into you is a self-inflicted wound. I should have unfollowed  a bunch of people a long time ago. They didn’t succumb to my charms so I’m not asking them to junior prom anymore. It’s embarrassing. However, if they do that thing where they announce who unfollowed them or get pissy about being unfollowed, that’s ego and entitlement talking.

5. The TrueTwit validation thing? Please stop it. If I want to follow you, I don’t want to jump through hoops. It’s much easier for you to block the odd spammer than it is for me to “apply”. I work for myself. One of the reasons I work for myself is I don’t want to apply for a job, especially the non-paying job of following people on Twitter. It’s supposed to be the Internet. That means no arbitrary rules and fun! Don’t be Dean Wormer putting us on double secret probation.

What’s the easiest way to reclaim your dignity, grow your Twitter following and find people who are into you? Manageflitter. It’s free and details who is inactive and who isn’t following you. There are plenty of other metrics but those are the ones I use most. That and if anyone has an egg for a profile pic, they’re purged.

BONUS

Every day is be independence day here. Here comes the stirring call to action.

There are people who automatically don’t like indie authors because they’re indie. They come in suspicious and paint everyone with nasty broad brushes. I believe these curmudgeons are a vocal minority and I refuse to chase them or worry about them. People who insist classical music is the only real music aren’t into my taste no matter how hard I sell the joys of Green Day, Everlast and the Pixies. I am an independent author with an independent mind. To form a beachhead, I must find readers with independent minds. I’m an indie author. Are you an indie reader? Follow me @rchazzchute. Or unfollow me @rchazzchute.

A quick-moving plot with lots of surprises and a clear-eyed examination of addiction.

A quick-moving plot with lots of surprises and a clear-eyed examination of addiction.

~ Robert Chazz Chute is a nice guy, despite the grumpy tone of this post. To hear the All That Chazz podcast, go to AllThatChazz.com. You’ll also find links to his books of suspense and very quirky crime novels there. Whatever you do, do it with dignity. 

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http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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