I’m all for free speech. I want to start this post by being very clear about that. I’ve actually paid dearly for my belief in free speech (as in losing a job and a career.) What follows isn’t about censoring anyone. It’s about what’s best for a happier reader experience. In the spirit of honesty — without being brutal about it — here are things make me run from your blog:
1. Please don’t start a post by apologizing that you haven’t posted in a while. Everybody says sorry when there’s a lull, but few readers would notice if you don’t tell us. I see it with podcasts all the time, too. When I see that apology as the lead paragraph, I don’t expect awesomeness to follow and I move on quickly. Maybe you feel bad for letting us down, but it’s blogging, not a kidney donated too late. Ease up on the throat clearing and tell us the crux of your post up front. Have something to say.
2. Unless a hurricane has taken your house away or you’re facing extreme weather bravely (or even in a cowardly manner), your blog isn’t the place to talk about the weather. That’s what Twitter and Facebook are for. (Facebook is for people who at least sort of know you and it’s the place to be funny/political/share grumpy cat pics; Twitter is for strangers you hope to make into friends; blogs are the place for us to be honest/helpful/funny/entertaining/whatever you’re into.)
3. Don’t make your blog post so short that it feels like a cheat post (i.e. you posted just to post and put no thought or effort into it.)
4. Don’t make it as long as I did yesterday. Confession: I should have broken that post up into three days of blog posts. I was just so excited about my little epiphany, I blurted it all out at once, unable to contain myself, eager to help and share. That was a mistake, but if you managed to get to the end of it, you’re probably pretty happy you snuggled into your blankie with provisions for the endurance read. Sorry about that. I messed up.
5. Snark can be funny, but a steady diet is wearing. Mean can be funny as long as it’s deserved and you’re punching up, not down. However, a blogger of my acquaintance recently went on at too much length about how she’d been wronged. She had a point, but by the time she finished dissecting the person who wronged her, I almost felt worse for the offender than the pedantic victim. Keep it on track and if you feel you have to slag someone in public, be concise. (Better, keep it between you two and try to find a way to work it out privately without embarrassing anyone.)
I’m not big on rules. Break these rules if you want. It’s doubtful, but maybe you can be the first to actually make the admission that you haven’t blogged in a while entertaining. Call these warnings or guidelines. There’s probably lots more neither of us should ever say, but it’s a free country and a free Internet. That’s the beauty of it. It’s the Old West and there ain’t no sheriff to poop on our free expression parade. Usually when things go awry it’s because we somehow managed to poop on ourselves.
Learn more about Chazz’s books and the All That Chazz podcast at AllThatChazz.com.
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