C h a z z W r i t e s . c o m

Write and publish with love and fury.

Writers: Shorter is better

Six+Seconds+copyI found a way to get more traction selling books. The short story is, write shorter books for greater success. The long story? I’ll try to keep it short.

Last week I wrote a book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. It’s a long subtitle for an 18,000 word ebook, but it’s SEO-friendly and therefore easy to find. Six Seconds is breezy and fun, but it’s also a useful book that achieves the task I set for it: To get people on Vine (the new video Twitter). It helps them use the toy and tool to its greatest promotional potential. It took me a week to write, from concept to completion. That little book is selling and helping my other books’ sales.

Readers can choose from many lengths of text, but for you, the writers, I hope you’ll begin writing shorter books for your greater success.

Here’s more about why:

1. With ebooks, length matters less. There are no page numbers. Get over that Amish worrying. It’s hurting you.Higher than Jesus Final NEW copy

2. One of my favorite books, The Stranger by Albert Camus, is a short book (around 50,000 words or so). That length wasn’t uncommon in the ’40s and ’50s. Book length is fashion and convention. Fashion and convention are not static conditions. You can change them. Do.

Bigger_Than_Jesus_Cover_for_Kindle3. My crime fiction in the Hit Man Series is 60 – 65,000 words. That’s fine. One reviewer thought Bigger Than Jesus was a “short, humorous novel”, but that range isn’t so short. (The story just seemed short because it powered along so fast with swift Awesomeness, so there.) Readers pop genre fiction, especially hardboiled sex and violence with quirky, noble anti-heroes, like a fat guy tosses back chocolate croissants. (Ooh, that simile hit a little too close to home.) If I can deliver a steady supply, I might have an actual career on my hands. You, too.

4. Series sell better than stand-alone books. The audience knows the characters and become invested in them. For instance, in Bigger Than Jesus, we learn about tragic events in Jesus Diaz’s childhood. In Higher Than Jesus, readers learn new things about what they thought they knew. My loveable hit man gives an adult perspective on his family history. That changes the meaning of those events and how we view his father, Marco Diaz. It’s fun to flesh out characters and play with the audience this way. It’s fun for the reader, too. They join the The Special Club of the Knowing and become as gods!

5. Some authors experiment with serialization of longer books. I’ll be one those experimenters soon. My post-apocalyptic plague tome weighs in at 125,000 words. I’m going to break that up and sell it in four or five episodes (depending on the logical break points that appear in the revision stage.) Eventually, I’ll sell it as one huge collection, I suppose. In the meantime, four or five ebooks serialized is a cheap way to feed a growing addiction.

6. More books on your electronic bookshelf give more chances for your readership to discover you. Give them more chances to discover you! Write more books.

7. Don’t pin your hopes on one book, especially if it’s your first book. That way lies Death. Well…at least Disappointment. You’ll make more selling two shorter books than one big brick, especially in the early going when you’re still finding a readership and earning their trust.

8. My biggest surprise is that selling Six Seconds is not necessarily a big boost to my other non-fiction books. It’s helping the fiction!

Crack the Indie Author CodeAspire to Inspire eBook JPGCrack the Indie Author Code and Write Your Book: Aspire to Inspire haven’t moved much this week. Don’t ask me to make sense of that. I even included sample chapters from Crack the Indie Author Code at the end of Six Seconds. Despite having much of the same breezy, jokey tone as Six Seconds, it’s the fiction that got the happy green arrow bump.

My working theory is that I don’t understand people’s buying behaviors; they’re crazy; I’m crazy; we’re all crazy.

~I’m launching yet another podcast soon. It’s called the Cool People Podcast. Want a sneak  peek? Click here. It’s airing soon. Meanwhile, you can listen to “The Unknown Man Edition” of the All That Chazz podcast here.

Filed under: author platform, book marketing, Books, Publicity & Promotion, publishing, Vine, , , , , , , , , , , , , , , , , , , , , ,

Free ebook offer: How to drive traffic to you with Vine

This the first book about Vine. The Vine app is the most fun available on the Internet since all that nakedness. It’s quick and easy video that could help you promote your blog, website and business.

Six+Seconds+copy

My new book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App is now available on Amazon. It’s Ex Parte Press’s first instant biz book (Instabiz book?). If you liked the breezy tone of Crack the Indie Author Code, you might like this even more since it’s mercifully short at 18,000 words. Come for the jokes, stay for the Internet marketing ideas.

It’s about Vine, invented by Twitter but video Twitter. It’s the wave of the future and damn fun, so you need to get in early (like a Twitter do-over.) I fell in love with the app as a toy and then figured out how it could be a tool. When I mentioned my podcast, traffic to my author site shot up. I’m relieved to find a fun way to promote my work and enliven my Twitter stream with video.

The free ebook offer:

I’m giving away 20 copies to anyone willing to have a look and give the book an honest review.

Send your email address* to expartepress AT gmail DOT com

I’ll send a kindle copy your way immediately, no questions asked.

There won’t be any free days in the future since I’m opting out of KDP Select and making it available across all major platforms. This is the freeness here and now. (I’m doing a separate offer on Facebook. FYI: this is an additional 20 copies.)

And now a special note about your email privacy:

*I won’t keep your email address and I won’t give it away or sell it. And I’ll lobotomize the ninja monkey clone assassin who acts as my assistant in the lab if he even glimpses your email address.

Igor! I have some bad news for you!

~ On the other hand, if you’d like to receive my All That Chazz newsletter, you can subscribe to that at my author site, AllThatChazz.com. Thank you.

Filed under: Publicity & Promotion, publishing, Video, Vine, , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

For my author site and the Chazz network, click the blood spatter below.

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