C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

How NOT to sell books at a reading

I did a reading a while back. I sold a book. Yeah. One. Let’s just take a moment to take that in. Go ahead. I’ll wait.

Okay…here’s what I’ll do differently next time:

1. Advertise and/or promote more and work my network beforehand. Most of my friends are of the cyber variety. I’ve been a nomad/recluse so long that, locally, I don’t have a network. I’m connected to a lot of people who are too far away. Not just Skype calls and a long car ride. I’m talking long plane flights. I’m working on that, mostly through Twitter (#Ldnont) and connecting with local humans within handshake distance. It’s not entirely excruciating.

2. Have a sign. I had brochures, which was a good move. I didn’t have a proper sign that told people the books’ prices. A helpful friend took the money…or would have but, ahem…that turned out to be a non-issue. The forty dollar float in fives proved much more than adequate. (Do make it easy for potential customers by charging round numbers. Nobody wants to search for nickels.)

3. Rock the books you came with. I should have talked more about the books at the back of the room while I was at the front of the room. Instead, I rocked a short story that always gets laughs. I’m very confident reading that story to an audience, so I took the easy way out. I can sell that story, Another Day at the Office from Self-help for Stoners, easily. I should have pushed the books I brought instead, and harder. I should have read a piece from my books that sell most now (This Plague of Days) and a chapter from Crack the Indie Author Code (indies were the theme of the event.)

Being confident, instead of looking confident: I’ll figure it out and try it sometime.

4. I gave a good talk about writing and publishing. Actually, it was a great talk. People smiled and laughed in the right places. At one point I sang and even threatened an audience member with a grisly death, mostly for entertainment purposes. People went away smiling and happy…but they did go away.

The main problem was that I should have ended it sooner. We used the whole time allotted for the event. You’d think that would be delivering on expectations and promises. Instead, it gave people no time to shop for books. They ran to get their parking validated before the library closed. Rather than talk at the front of the room (which I enjoyed immensely) I should have mixed with the audience more before the event began and I should have built in more one-on-one chatting/selling/handshake/hip bump/high-five/hula dancing time at the end of the reading.

5. When the reading’s done, don’t get waylaid by the sweet, little old lady sitting in the third row. Push her out of your way and to the ground if necessary. She is killing you. At least, that’s what she did to me. I should have rushed straight to the back and engaged people there. By the time I answered her tangential question about who I might be related to (I wasn’t and oh, sweet Jebus, who cares?), most people had filed out, off to make sure their parking was free. Damn old lady. And damn parking. And damn me. 

To the one guy to whom I sold This Plague of Days in paperback, may Thor bless you with smart, stout-thighed, stress-resistant children with perfect teeth. It’s great signing a book for a reader who digs what you’re doing.

Back on the net that night, another audience member hit me up on Twitter to let me know he had a good time and was buying my ebooks, not paper. That was cool and eased my roiling sea of torment. Somewhat. 

I’ll do better next time.

Filed under: author platform, book marketing, writing tips, , , , , , , , , , , , , , ,

Quote Art: A new way to promote your books

This is not a book cover. It’s Quote Art for my suspense novel, Bigger Than Jesus. The quote is pulled from the book. The art is by Kit Foster of KitFosterDesign.com.

Jesus Diaz is my luckless Cuban hit man in the first of the Hit Man Series: Bigger Than Jesus. (It’s pronounced “Hay-soose”.) Follow his exploits as he tries to escape New York’s Spanish mob with a fortune in stolen mafia money and the lovely Lily Vasquez.

Great book covers sell books. Now picture a quote pulled from your book with another compelling, related image. See it on Facebook, as a Twitpic, on your author site or as a poster at your next book signing. Quote Art is a different way to promote your books to new audiences. It’s a clue about your characters and another chance to intrigue potential readers. Why try to grab them with just one image when you can hold their attention with more using a new, integrated and savvy marketing tool?

Click it to grab the paperback or the ebook. Thanks!

Kit is my graphic designer. If you’re a regular reader, you know I’ve already sung his praises. Now I’m complimenting him for his innovation in doing something a little different to help me spread the word about my books. Thanks again, Kit!

To find out more about his book cover designs and to see samples of his art,

go to KitFosterDesign.com.

Want another marketing tool to build buzz?

I need a couple more volunteers for my Next Big Thing Blog Hop post. If you have a work in progress you want to build some buzz about, I have two more spots available for this event. All you have to do is answer ten quick questions about your WIP and post them on your blog a week from Wednesday. You link back to me and I link to you and the word spreads farther. Volunteer at expartepress@gmail.com and I’ll send you an email with the blog hop specs.

I’m doing another blog hop in the near future, so watch this space.

Filed under: publishing, , , , , , , , , , , , , , , , ,

Book Events in Non-Traditional Venues

If you have a book to promote–or plan to have a book to promote–you need to read this article from Huffington Post on holding book events in non-traditional venues.

Filed under: Publicity & Promotion, publishing, ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

For my author site and the Chazz network, click the blood spatter below.

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