C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

To Tweet or Not to Tweet? That is the Question.

Yesterday I mentioned ReaderScout.com to keep an eye on price drops Amazon may put on your books without you knowing. Today, I have useful alternatives for book marketing, graphics, and social media.

  1. Goodreads can be good, but it would be a lot better with less drama. You probably already know the upsides and downsides of GR’s rep. Though it’s owned by Amazon, it still has its old clunky user interface. Infamous for harsh reviews, bullying, and lack of moderation, it’s not always a fun place to hang out. Authors get called out for bad behavior (good), but not so with readers behaving badly (less good). It’s a site best suited for avid readers. I admit, it’s a huge platform that can be useful. However, authors must tread very carefully. It’s all eggshells and landmines over there.

    I’ve just signed up for bookwyrm. Upon further research, there are many more sites available for readers to find and track books and authors they enjoy. Here’s a link to a comprehensive article at Rigorous Themes. Though many of these sites aren’t as well known, there are readers there. It might serve you to be a bigger fish in a smaller, friendlier pond.
  2. If you’re writing for profit, you need to market your books. Personally, I’m fed up with Facebook and Amazon ads, so let’s talk TikTok. Many authors are flocking to TikTok in hopes of getting traction on #booktok. It’s a great platform in many ways and I just love, love, love seeing so many people who love, love, love fiction! You may notice, however, that much of #booktok is about the same books over and over again. If you break through, it’s fantastic.

    I’m using TikTok wrong in that my page is not just for readers, but also for other writers. It’s best to stick to a theme, but I just can’t shut up about writing and book publishing, In addition to talking about my books and recommending other books, I’m often on #writertok and #writingcommunity. I frequently pontificate on stuff on topics I could be covering here. I know that, but video is fun and I reach more people daily using video than I do with blog posts.


    Find me on TikTok @therealchazzchute. It’s this blog, but shorter, faster, pithier, and with my sexy, sultry tones. (Sorry about the face.)
  3. What else can you do to market your books? Graphics for your ads, blogs, and extra content, bien sur! But how do you do that? Photoshop used to be a gimme on Apple computers, but they took that away and now it’s expensive. Bookbrush can be useful, but it’s not cheap, especially if you opt for the escalated options with more deliverables. Here are your Bookbrush pricing options:

There’s the free and paid version of Canva and Picmonkey. Of these, for ease of use, Canva is my favorite.

However, if you’re marketing aggressively and want a free graphics option with the muscle of Photoshop, check out PhotoPea. The deliverables are powerful, and did I mention it’s free? It’s free. Free is our friend.

4. And finally, you know we have to talk about it. To tweet or not to tweet? That is the question.

Elon Musk has proven he’s no Tony Stark. He’s Phony Stark. His takeover of Twitter has been ham-handed and I don’t think I need to go into details on those facts. I’m still on Twitter because I’m familiar with the user interface and I’ve built a little following there. It’s still where a lot of people are for as long as it lasts. Perhaps when it goes into receivership, someone else will take it over and unfuck it. In the meantime, where else can we go in case Twitter breaks?

Alternatives to the Sick Bird

I’ve signed up on Mastodon and Counter Social. My first reaction is that this open-source software is not ready for prime time. It’s bewildering at first glance. Second and third glances, too. Several people have complained that they unwittingly started more than one account before they settled in. Honestly, I’m still not comfortable with either platform.

There’s also the time issue. I’m all for spending those in-between moments on social media that would otherwise be wasted. I’m not for wasting time on social media. Add more platforms and you’re spreading yourself thinner.

To let people know about my latest book promotion, I found myself posting on Instagram, TikTok, Twitter, Mastodon, Counter Social, and Facebook. For a marketing push, that’s acceptable to me. For everyday use, though? I’d prefer to have fewer platforms to manage. Better to let them fight it out and go with the one that dominates. Until the conqueror takes the battlefield, we’re stuck in a kind of limbo. Setting up a new social media account can be exciting until you realize how hard it is to start all over again building a following.

When all’s said and done, we will go where we find value and where the people are. That’s why you’re still on Facebook. At least there we get birthday reminders, and that’s great value!

P.S. Moments after uploading this post, I found out about BeReal. It feels like Now on TikTok. This whirlwind of new platforms is exhausting. Read the BeReal breakdown on HuffPo.

~ I’m Robert Chazz Chute. Check out my killer crime thrillers and apocalyptic epics on my author site, AllThatChazz.com. (And TikTok! Platform of the future today! I’m @therealchazzchute.)

Filed under: book marketing, publishing, , , , , , , , , , , , , , , , , , , , , , , ,

Forget 2018. Write more books in 2019.

THE NIGHT MAN COVER

(This is the cover for my next thriller. It’s coming out next week. Excited yet? Me, too! And now, on with the show.)

As the last hour of 2018 winds down, here are my offerings to writers to start off 2019 right:

  • Resolutions are forgotten. Work on habits instead.
  • Pop quiz, hotshot: If you have a plot problem and you aren’t coming up with answers, you’re asking the wrong questions. (This principle applies to lots of things.)
  • Plan. Plan for the plan to go awry. Have a plan B. Shoot the hostage.
  • Do not compare your progress to others. That way madness lies.
  • Listen to your editors and trusted beta readers. Don’t pay too much attention to reviewers and don’t write by committee. You don’t know those people. I just read a review that made me think, “It’s called character development. I have no regrets.” And I don’t. Movin’ on.
  • Go get some exercise. It’s good for your brain and writing is hell on the body.
  • Dump what’s not working. “Never quit,” is a well-meaning but brainless strategy.
  • Don’t expect everyone to love everything you do. I gave up sending my books to my Dad. I’m not his taste and I don’t dig his library, either. That’s okay.
  • Don’t check your reviews so much. We need them but I’m weaning myself off checking them obsessively. Every time I feel the urge I slap myself hard. Some teeth are getting loose but I shall persevere.
  • Don’t check your ads too quickly, either. The data you see isn’t actionable immediately. Give it a bit of time. Go write some more.
  • Working with a solid graphic designer is great. Check out their pre-mades. You may find treasures there. I sure have.
  • When you find a good editor, stick with them and consult them if they’re open to that kind of contact. I’ve never met my editor in person but we’re friends.
  • Get more sleep and pay attention to the ideas that hit you as you wake up. Those are often the best of the day.
  • Pay attention to your energy patterns. I write best if I write early. If I write late, my brain is overstimulated and I get insomnia which messes with tomorrow’s writing.
  • Listen to these podcasts: The Book Marketing Show with Dave Chesson, the Novel Marketing Podcast, the Sci-fi & Fantasy Marketing Podcast and The Prolific Writer.
  • Write often, not necessarily daily. Everybody’s got varied commitments and their own speed.
  • Start a mailing list ten years ago. Or today, if you must.
  • Don’t doubt someone’s quality because they appear to write faster than you. Or slower. Just give it up Judge Judy and cut the string Chatty Cathy.
  • Do write quickly enough that you keep the whole book in your head, just like the reader will.
  • Research before or after. Don’t slow down to research during the writing session. Put in XXX, figure it out later and fill it in later.
  • Writing sprints will probably make you write faster. If you can’t stand the competition, beat the clock and use the Pomodoro technique. (Pomodoro apps are everywhere. Really, Check under your couch cushions and behind the stove.)
  • Get Grammarly or ProWritingAid. Don’t depend on them exclusively but proofing software will save you and your editor time.
  • Consider using Vellum to format if you can. Otherwise, outsource. (I’m not so keen on Scrivener for formatting anymore.)
  • Longer isn’t necessarily better. Avoid the saggy middle and tighten. No one but that one pedantic reviewer is fixated on word count. Real readers want plot, characters, and to feel something.
  • Don’t be overly fixated on the price to word count ratio. Readers appreciate talent as long as you aren’t cheating them of story or milking them with too high a price point. They could afford to buy a tablet, a phone or an e-reader so don’t price everything as if it’s a fire sale.
  • Themes emerge. Don’t plan them up front or the story will be boring. Let that happen organically, between the lines and out of the mouths of your characters, not you.
  • Someone will assume they know you because of what you write. They have no fucking idea but smile and don’t bother trying to dissuade them unless it gets far too presumptuous and insulting. “Why, yes, mum, because I do write crime thrillers, therefore, I am a serial killer. And the research for all that erotica? Goodness, it is exhausting but strangers I meet at bus stations are very helpful!” (I don’t know why that voice in my head is British but no matter. There’s a choir bouncing around my skull all the time.)
  • Actually, never tell anyone how much you make. It’ll either be too little or too much. Don’t give them an opening. Keep your dukes up. Some people have decided to be transparent about their book earnings. I applaud them for sharing specifics and trying to encourage others but be ready. Somebody’s going to be snarky about it no matter how pure your intentions.
  • Help another writer if you can. If you’re being helped, don’t take too much of their time. We’ve all got shit to do and lots of it.
  • Join 20BooksTo50K on Facebook. Read the FAQ. Learn, learn, learn. 
  • Try for a BookBub. Keep trying. You probably won’t get it but the fun of anticipation is almost as good as purchasing a lottery ticket.
  • Avoid paralysis by analysis. It’s not helping.
  • Subscribe to Chris Fox’s YouTube channel.
  • Subscribe to Dave Chesson’s YouTube channel.
  • There is nothing at all wrong with writing in coffee shops. Some writers and civilians get their asses out of joint on this point. However, it’s great to go to a place where you don’t trust the wi-fi. It allows you to write without the temptations of distraction. The ideal gift for a writer is a gift card for more caffeine. 
  • If you do access the internet in public places, invest in PureVPN software so hackers can’t pinch your secret pork roast recipes.
  • Don’t sit so much if you can help it and take movement breaks. Pushups and situps really break up a day and make you glad to get back to writing. If you’re going to get a standing desk, wear comfortable shoes and get a good mat or you won’t use it.
  • Punctuation is for clarity. Comma placement can be idiosyncratic. Your book’s style guide is what you say it is. Be consistent.
  • Talk about your novels less. Write more.
  • Enjoy the writing life. This is supposed to be fun and it sure as hell beats roofing.
  • Someone will try to kill your dream and stifle your joy in writing. Stab them in the neck with a #2 pencil. Metaphorically. Probably. Then move on.
  • Writer’s block? Get the pen moving by writing about your block. Usually, it’s just about getting started. Then you’re off and running.
  • Every day you procrastinate is another day closer to zero book sales. When there are no book sales, you’re closer to the day you start selling your shoes or murdering old ladies for a little bit of the inheritance money. Stop procrastinating. Save a little old lady and your dignity.
  • You might get a review that kills your passion for a series. Be prepared for this and go ahead anyway. What do they know? It is preferable to finish. However, if lack of sales tells you it’s a waste of time to write that next book in the series, consider the sunk cost fallacy and move on. We are not immortal. Time is angry, short and it flies fast.
  • Some write for money, some for art’s sake, others for spite. Doesn’t matter what your motivation is as long as you can say you wrote for the reader when you’re done.
  • Somebody’s going to hate you and they’ll make it personal. Block. Mute. Hire thugs. Move on. (If that third thing comes up in court, we never had this conversation.) Success and support from your team is your shield. I, for instance, have a team of thugs on standby.
  • When someone asks if you can make any money as a writer, tell them, “My good man, that is an impertinent question and you have forgotten your manners. If you must know, I make all the money and I’m buying an island next month. Why do you ask? How little money do you make?” Hey, they were rude so you can lie all you want. (British again. Hm.)
  • Stop worrying about things that are beyond your control. Do the things you can. Get a hug, give a hug. (Make it consensual but get one. We need them. It’s a cold world.) Buy a homeless guy a cookie. I do that each Saturday and he’s come to expect me. That’s one of the highlights of my week and it seems to cheer him up, too. No, I’m not kidding.
  • Go for a walk when the plot is not working. Cruise Wikipedia for inspiration. Dance with a dog. Catch an episode of Derry Girls and enjoy the musicality of Irish people swearing with abandon. Play poker with a raccoon. But not for long or all that wool-gathering is really just more wallowing in the Pit of Procrastination. Don’t fall in.
  • You will write something brilliant, something you consider your best work. It will not catch on. That doesn’t mean you were wrong. It very well might be your best work. Best does not necessarily equal sales. The premise is flawed because writers only talk to other writers. All we talk about is craft and quality and marketing and how nothing’s working. Readers don’t necessarily have our high standards. You only hear from the ones who love you or hate you. Most readers just read, appreciate your books or not, and then go read something else. Their analysis is not so granular. They’re just trying to distract themselves from the inevitable heat death of the universe and the utter meaninglessness of our existence. Oh, sweet Christ! (And again, the British accent. Hmm.)
  • Yes, it has all been done. So what? It hasn’t been done by you in your unique fantabulous way.
  • If it’s too unique, it probably sucks unless it’s Into the Spiderverse, a movie that will inspire generations of creatives.
  • Sometimes I do book doctoring and book project management. That has a certain set of parameters. Please don’t ask me to write your vague ideas for you. You’re looking for a ghostwriter, not a book doctor. I would ghostwrite if I could type faster.
  • Learn to type faster in any case.
  • Don’t write diversity for diversity’s sake. Write diversity because diversity reflects our world and is more interesting.
  • Don’t use fuck too much. Fuck! (See, that second one was rather gratuitous.)
  • Don’t rely on swearing to punch up dialogue. That’s lazy. It’s fine for comedic effect or to reflect reality. When I accidentally dropped caulking gel into my wife’s hair, she did not say, “Golly!” That would have undersold the emphasis she meant to convey.
  • You don’t necessarily have to get someone else to write your ad copy but at least ask someone else to read it before you use it.
  • You have to give away and/or sell one metric shit-ton of books to get 8 grams of reviews. (Measures are approximate.)
  • Read Mastering Amazon Ads by Brian Meeks.
  • Read This is Marketing by Seth Godin.
  • Read Writing Without Rules by Jeff Somers. (Too many silly footnotes but a good book.)
  • Read great fiction. (Find it here.)
  • Watch old episodes of Hogan’s Heroes on YouTube and marvel that somebody made a comedy out of a WWII POW camp. Suddenly your plot twists don’t seem so undoable and ludicrous, do they?
  • I don’t feel the need to crush all my enemies. Mostly, ignoring them will do nicely.

You’ll find more scintillating posts on my author site at AllThatChazz.com at these links: 

Is this the end of the Apocalypse?

This post is about the bad news for post-apocalyptic and dystopian writers. It’s a genre in decline.

I met a Christmas Angel

The event that gave me hope (and I’m not generally a hopeful sort.)

This is your Apocalypse

2018 was something awful, wasn’t it? 2019 won’t be much better. The ship is sinking and in this rant about the real-world challenges we face in the year and years ahead, I encourage everyone of like mind to start bailing fast. This post is not for the faint of heart.

To arrive here I crossed all Seven Seas

 

A little excerpt from my upcoming thriller, The Night Man.

And that’s it for 2018. Fuck that year. Let’s go make a better one.

~ I am Robert Chazz Chute and I write suspenseful crime thrillers and apocalyptic epics. If you dig my sling, read my novels. If that grabs you, join the newsletter at AllThatChazz.com or join my Facebook Fan page here. It’s all great fun, I swear to Thor.

Filed under: writing, writing advice, , , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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