C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Amazon Confusion Continues

Many authors have discovered that their author pages are not displaying their full catalogue. Oddly, it’s not actually clear to everyone what’s going on, including the people you talk to at the Zon. From Amazon, I heard directly that they are working on it as a glitch. However, dive into a writing group or two and you’ll find that some of us are receiving a very different message: It’s not a glitch. It’s by design. Mixed signals are frustrating. Beta test? New normal? Mistake? Well, I definitely think it’s a mistake, and today I’ll detail why and what you might do about it.

What some of us are told is that the new algorithm shows Amazon customers an author sales page tailored to their browsing history. For instance, if you’ve read my apocalyptic stuff like This Plague of Days, you could go to my author page and only my other apocalyptic stuff would be served up: Endemic, AFTER Life, Citizen Second Class, Robot Planet, Our Alien Hours, Our Zombie Hours and Amid Mortal Words. You would not see any of my other work on my author page. Following this new modus operandi, there is no place to see my full catalogue on Amazon. You would not see all my crime thrillers. To get links to my full backlist, you’d have to go to my author site.

There are no doubt a lot of authors who have not looked at their author page lately. I habitually check for new reviews through Author Central and monitor sales using Book Report. Again, if you haven’t seen what’s happening on your author page, it’s a good idea to have a look.

To be clear, the books have not disappeared completely from the platform. However, to find them all, you’d have to search by title or by my name. (Searching by author name alone often serves up a mix that is not on point.)

In short: Visibility is down, discoverability is hampered, and your backlist sales are hobbled.

If they stick with this new algo, only a determined fan, not a casual browser, would go to the trouble to find all my stuff easily. There’s a ribbon across the top, but in my experience, readers go down the author page, they don’t click across multiple times. That’s just how people have been programmed to read, and the more a customer has to click, the less shopping they do.

How do I know this fiddling is bad for authors and readers?

I can see the failure of this strategy in my falling book sales. It’s down to a dribble. That’s the key factor for me. Like everyone else, I’ve got bills to pay and I’m more worrier than warrior.

The frustrating detail is that Amazon is such a vast company that the left hand doesn’t know what the right hand is doing. You know, that cute cliche that actually hints at brain damage? From Amazon, after about 48 hours, I received an email to say it’s a glitch and they are working on it. “Our technical teams are aware of this problem and we’re working toward a resolution as soon as possible.”

Meanwhile, other authors are hearing a different story as detailed above. One author spoke to a supervisor who told her (a) they are getting a lot of negative feedback, (b) they tried this before and it didn’t work, and (c) they may reverse course.

Amazon’s priority has always been to optimize the customer experience. I understand that and don’t have a problem with it. The other book sales platforms could learn a thing or two from Amazon’s customer focus. However, this is a case where what’s good for readers is better for authors, too. Maybe we’ll go back to what worked better. Maybe we won’t. While they work that out, my focus will be to try to mitigate the damage no matter what they do.

That’s for another post on another day. For now, please buy my stuff and check on your stuff. If your author page does not display all your wares, let Amazon Central Customer Support know you’re not altogether pleased. Check your income, too. Moving the system with data points will be more effective than an emotional appeal.

Also, please be kind with whomever you correspond. It’s not their fault. The root of this endeavor lies somewhere deep in the Hell Realm where misguided accountants’ avarice and programmers’ warped aspirations intersect to whisper dark incantations over bubbling cauldrons of code slurry.

~ I am Robert Chazz Chute, a frustrated multiple award-winning writer with a heart of gold and not enough money. Find all my books on my author site AllThatChazz.com.

Filed under: Amazon, publishing, , , , , , , , ,

The power of the pulse giveaway: 99 cents or nothing?

This Plague of Days OMNIBUS (Large)

When I did my Bookbub promotion of This Plague of Days, Omnibus Edition, my dentist said, “You’re giving it away? Really?”

“Yup.”

“Okay.” He chuckled at me. He also didn’t know what I know.

That giveaway boosted my author rank and sales after the promotion was over. Most important to me was getting more reviews on that property. I got more reviews, thank Thor. The giveaway met my goals. If I had stuck to one genre (horror/fantasy) I would have seen more profits, too. However, I write across genres so that’s on me. My crime novel readers are not typically my horror and fantasy readers. Though there’s a little cross-pollination, readers are often fiercely interested in only one genre, no matter how much action and fun they’d find in Hollywood Jesus (my favorite of the Hit Man Series.)

"Perhaps the most underrated crime novel of all time." ~ Robert Chazz Chute

“Perhaps the most underrated crime novel of all time.” ~ Robert Chazz Chute

 

This week I’ve put just about everything except the Plague of Days series up for sale (just 99 cents!) on Amazon. That sale will end soon, but in the meantime, my strategy seems to have worked. But perhaps not as you or I expected. 

Here’s the thing:

You never know which book will crash hardest or fly highest until you put it out there.

Murders+Among+Dead+Trees+1121-1

I happen to think Murders Among Dead Trees might be my best book. However, it’s a collection of short stories. Collections are notoriously difficult to sell. The collection features several award winners yet it still only has four reviews on Amazon. My Cyber Week Sale hasn’t moved more than one or two copies of Murders Among Dead Trees.

A few more people bought Self-help for Stoners this week, but the sales numbers don’t bowl me over. Self-help for Stoners is a fun and quirky little short story collection that sells a little at a time, but steadily, and the paperback sells more than the ebook, especially this time of year. (You’re thinking it sells because of Christmas. I think it sells because there’s a great story about how to get away with murder using a skunk.)

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

 

A cursory glance might make you think that big free works and little 99 cent pulse sales don’t work.

That’s not what I get from this sales experiment. My sales of This Plague of Days (which stayed at their old price) went up.

99 cent pulse sales can boost visibility, but readers still have their favorite things to read and This Plague of Days outsells everything else I’ve done. I promoted everything else but buyers still gravitated to what are already my most popular books even though they weren’t on sale! 

Price matters less to some buyers. For those who are price sensitive, they still have the opportunity to pick up some great books for 99 cents. I have no regrets. The occasional pulse sale can move books…just not necessarily the books we think they will move. I’m also happy to give readers a break on price this time of year. Without cheap ebooks, a lot of people don’t feel they can afford to read more books. Believe me, I understand. This is a tough time of year for a lot of us and I’m glad to help stretch a dollar’s value.

My conclusions:

Write more books to get more shots at the readers’ sweet spot. Write more books to figure out what readers want most from you. (Authors can be terrible judges of what readers want unless we have empirical evidence, like sales numbers.)

To get more out of pulse sales, consider promoting them more than I did. I relied on my G+, Twitter and Facebook networks for my Cyberweek giveaway. Bookbub and several other sites promote 99 cent books as well as free books. I didn’t plan ahead with paid advertising, but I didn’t want to spend money on the giveaway if I could avoid it at this time. (Holding back might have been a mistake.)

Many authors prefer the 99 cent buyer to free seekers. That tiny commitment may tend to attract more committed readers instead of hoarders who may never get around to reading the books they download. (And why not? Supermarket chains have figured out that a mere quarter is enough to reduce the drastic loss of very expensive shopping carts.)

If you’re trying to make a living from your writing, write more books like the ones that are already successful for you. That’s why my next book is The Haunting Lessons, now available for a short time for free on Wattpad. It has some commonalities with This Plague of Days, but is more upbeat, faster and funny. I’ll put the whole book up on Wattpad, but I’ll take it down when it’s published on Amazon, closer to Christmas 2014.

Until then, you can read The Haunting Lessons for free by clicking the cover below. Enjoy it now because its time on Wattpad is running out.

Have a look at the beginning of my new series, free on Wattpad.

Have a look at the beginning of my new series, free on Wattpad.

What’s your experience with free versus 99 cent sales?

~ Please check out my author site at AllThatChazz.com.

Filed under: author platform, book marketing, My fiction, writing tips, , , , , , , , , , , , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

Join my inner circle at AllThatChazz.com

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 9,253 other followers
%d bloggers like this: