C h a z z W r i t e s . c o m

Write and publish with love and fury.

Marketing Experiments, Promotional Pricing and Free Books

Written Word Media came up with a survey that found optimum pricing to boost author income in fiction ranges from 99¢ to $4.99. Not surprisingly, the more books you write the more you are likely to make. There’s a ton of useful info in their report. Here’s the link.

Here’s how I’m applying that information to my situation (and more)


I’ve been running a lot of experiments with my book marketing this fall. (For instance, after watching the Game Changers movie, I’ve gone vegan.) But you want to hear about my book marketing experiments, not what I’m eating.

From running a ton of Amazon ads to Bookbub ads and featured deals, it’s been a tough go to get visibility and traction. If I hadn’t been publishing since 2011, I’d be in more trouble. You want the what, not the how. Rather than get into the weeds of how I arrived at my conclusions, I’m going to skip to the end and tell you what I’m going to do moving forward based on my experiments.

Here’s the no-bullshit skinny:

  1. I’m no longer interested in running Facebook ads for a variety of reasons. More than the expense, the ethics of a company so willing to subvert democracy by publishing lies and advocating racist news outlets means I’ve got to be out of it. So Ex Parte Press doesn’t commit suicide, I will continue to use it as a free service so I can connect with readers in my FB fan group. That’s the best I can do right now.
  2. Paying for Bookbub ads to go at the bottom of their newsletters? That’s out, too. I tried to make it work. The budget got spent too fast and it did not pay off.
  3. In the past month, I’ve had two Bookbub featured deals. The first was somewhat successful. The second was a disaster. I ignored applying for BB featured deals for their newsletters for too long. Despite the uneven results, I love Bookbub! They’ve been the most reliable book promotion service. However, after getting knocked in the dirt yesterday, my enthusiasm is somewhat deflated.

    The trouble was that they didn’t allow me to promote to the American market in those adverts. For thrillers set in Michigan and New York, that would have been great. I will continue to apply for Bookbub promotions but I’m more willing to say no to a promotion that doesn’t match well with my best market. I make 65% of my income from Amazon.com. Amazon India is just not a factor for me.
  4. By the close of the year, I will have written and published five books in 2019. I’ve written down my plans for 2020 and the pace is going to be about the same. That is my pace. If I write faster, the quality of the reader experience may degrade. No disrespect to anyone who writes faster or slower. That’s just me. However, four of the five books I have planned will be more carefully aimed at a niche market. One of the books is more literary rather than genre so I might shop that to publishers.
  5. I intend to take one series “wide” beyond Amazon’s ecosystem in 2020.
  6. I’m trying to get new covers for my most popular series. Nothing wrong with the covers, necessarily. Just needs a fresh face after being on the market for several years.
  7. I will continue to work with the Amazon ad platform because I can control the budgets better. Unlike Facebook ads, for instance, Amazon ads don’t blow through their budgets as quickly and I feel more in control of the variables. Still, it takes a lot of monitoring and tinkering. I don’t love it but it’s necessary. (Beware of any set-it-and-forget-it marketing schemes.)
  8. No Instagram ads. Tried it. That dog won’t hunt for me. Love the platform but also don’t want to give any money to Zuckerberg.
  9. I’ve become a big fan of BookBrush. For $8 a month, you can make beautiful images for marketing, blogs, posts, etc. I also like cheap image editing services like Crello and Canva. Picmonkey is also useful for a small fee.
  10. I used to appear on several podcasts quite often. I’d like to do more of that again. Remember Author Strong and the Self-publishing Roundtable? Damn, those were fun. A recent study says podcasts help move the needle, too.
  11. That’s a lot of what’s out. What’s else is in, Rob? Give it to me faster!
    (A) Continuing to connect with my readers personally through my Facebook fan group. I post there daily. They get me. I love them. It’s personal and real and real fun.

    (B) I’ll be using free promotions for first in series more often. I’d abandoned that for a long while and focused all my energy on writing. I have to allot a couple of hours a day to tinker with ads, blurb copy, blog posts etc. I write for three or four hours a day. Then I hit the wall and have to sit back and think a bit.
    (C) Focus. I’m tracking time better. I write full-time and work with a great editor (strawnediting.com). That helps me get those five books a year out there. Conscious time management makes me more productive.

    I have a big backlist and a lot of work to do to promote that catalog. However, completing one project at a time would be better. I occasionally do book doctor work, for instance. When I’m doing that for another author, I don’t do any work on my own books.
    (D) Audiobooks. We’ve completed the sound booth in my basement AKA the Blanket Fort. I’m taking an excellent audiobook narration and production course from Udemy.com. Audiobook recording and editing take a lot of time but that’s where the market is going. I hope to have two audiobooks on the market by this time next year.
    (E) Community knowledge and support: The 20Booksto50K Facebook group is a great resource for authors. My resolution is to check in there once a day to see what’s up and what’s new. I don’t post there but I lurk quite enthusiastically.
    (F) Ordinarily, I would be doing NaNoWriMo but that doesn’t fit my schedule this year. I have to come up with a series bible for Item G below and I’ll be editing my new dystopian thriller. That pushes out writing new stuff in November. However, if you’re looking for support and community while you write, sign up for NaNoWriMo now.
    (G) Starting in December, I’ll be writing two books with my buddy Armand Rosamilia. Team writing is a little like tennis. We lob chapters back and forth so writing two books will be more like writing one in terms of word count. If you want to write more, cooperate and coordinate for greater gains, consider teaming up with a co-author.
    (G) According to Written Word Media: Promo sites are the most effective marketing channel. I will be focusing on a few lower-cost sites and sites that are specific to my chosen genres. There is Bookbub, but there are lots of other services, as well. I like Freebooksy and Bargain Booksy, for instance.

Please note: These are my conclusions based on my experiments over the last few months. Your mileage may vary. Educate yourself and experiment to find what works for you. There are no guarantees in this business. Sometimes book sales will take off and we aren’t even sure why. Good books can fall by the wayside and that’s an irritating mystery, too. Only one thing remains constant: Someone helpful and condescending who doesn’t know all your variables will come up with plenty of ideas about why you messed up. (Sorry. Still wincing from yesterday’s failed experiment.)

Okay, deep breath.

What else you got for me, Rob?

More? You want more? How about this:
Two free thrillers and a fan-priced thriller. This is your universal Amazon link to pick them up, binge and love.

Also, here are my latest posts from my author site, AllThatChazz.com.

Eight Things You Didn’t Know

Why The Night Man?

Titles, Arcs and ARCs

Sign up for my newsletter while you’re visiting AllThatChazz.com.

And here’s that universal link to my Amazon pages again because, hey, bills to pay and lettuce to buy. Thanks!

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Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

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