C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

01/27/2013 • 5:30 PM 9

Author Platform: Problems, Solutions & Stuffed Speedos

THE AUTHOR BLOG PROBLEM

This blog is quite the writing and publishing funfest. I blog plenty and happily.* However, I needed a bigger boat to carry my words to readers who weren’t interested in all the backstage stuff that goes into publishing a book. I needed an author site, too. I created AllThatChazz.com some time ago to fill that need, but that was a Fat Problem stuffed into a tiny Solution Speedo. This post is about The Big Blog Fix. Read this and you’ll pull in more readers by updating your author site.

I started both ChazzWrites and AllThatChazz on the free side of WordPress. I needed AllThatChazz to become a destination website like ChazzWrites. I’ve researched many author blogs. The content is often pretty dusty and largely ignored. Author blogs tend to either static sales sites (static = not good) or they become the author’s personal blog (but I don’t have a cat!) What to do to make AllThatChazz a place people want to visit? It gets worse…

THE GRIM REALITY

Most author sites are ineffective platforms for gathering new readers. They’re useful for readers who are already on board with your books. Once they discover your books in other ways, then maybe (Big Maybe) they’ll happen to check out the author site to see what you’re about. That’s not good enough!

MY AUTHOR WEBSITE SOLUTION

I started my author site the same way everyone does. I put up some stuff about my books with links to sales pages. However, to make it a destination site, I must add fresh content often and I need to reach strangers I wouldn’t reach any other way.

Solution, Stage One:

The same month my first books went up for sale, I got into podcasting. Dave Jackson of the School of Podcasting set me up when the initial tech became too frustrating. His service was inexpensive and, after a few minor technical hurdles, broadcasting to the world on no-rules Internet radio became easy. I’d done radio in college and, despite a stammer that emerges as my brain races ahead of my mouth, it’s fun. It started out as the Self-help for Stoners podcast because I was too focussed on selling the first book. It’s now the All That Chazz podcast and I reach people in 60 countries at last count. Okay, but I can do better…

STRENGTHEN YOUR AUTHOR PLATFORM

I asked for help with my website last year and either didn’t get it or the help I needed was too expensive for me. (Webmasters are so often unreliable it seems everyone has a horror story.) Dave swooped in again to help me put AllThatChazz.com over on the paid side of WordPress. Dave’s my hero and, now that I was on the paid side of WordPress, I felt I had the freedom to do more with the site. It became a better tool for the job I needed done.

AllThatChazz was functional, but I needed to do more with the site to make it look more appealing. It needed an makeover — okay, it was actively repellant and stunk of old feet — but I didn’t feel I was up to making those changes. Frankly, with so much to do, aesthetics were my lowest priority. I was worried about losing widgets or data in the switch. Lots of people had a horror story about that, too. But then…

Solution, Stage Two:

Apparently WordPress has changed so now it’s easy to switch themes. I didn’t have to copy all my widgets, though I ended up throwing plenty away before I was done revamping the site. Halfway through the changes, I began to understand how much the old look of my author site must have hurt me. She’s pretty now and her feet don’t stink.

HOW TO MAKE YOUR BLOG BETTER, STRONGER, FASTER

I have a thing for smart girls in glasses. That’s what AllThatChazz.com is now. Here’s what I did:

1. Ditched the sliding Amazon book widget. A moving sidebar is distracting and annoying.

2. Chucked out a bunch of widgets that weren’t selling anything anyway. Never look desperate, even if you are. Don’t underestimate the effect giving your blog a good airing. I didn’t realize how much stress I was dumping until I got rid of all that clutter!

3. I switched to a very clean and simple theme. White background, black text and white space. It’s plenty legible without looking blocky. It’s more focused on content delivery now. The changes aren’t complete yet, either. When I connect with my graphic designer, Kit, we’ll change the site’s header to a brighter banner.

4. I plan to host an affiliate link, but just one or two, carefully chosen. I’m plotting some cool stuff for the sales page. However, aside from links, I’m keeping the sales stuff to that one area. Author platforms should be about helping interested readers buy, not squeezing sales. Letting go of the sales mentality frees up time and energy for writing. I admit, I’ve sold too hard on the podcast in the past. These website changes allow me to relax and let the website do more of that work.

5. I changed the menu to a minimalist solution that’s really cool. Instead of over explaining everything and hitting the desperation anvil with the heavy sales hammer, I designed an intriguing page menu that invites exploration with carefully chosen verbs. (Yeah, weird, but you’ll see.)

I’m not telling. I’m seducing. That Speedo is looking pretty good all of a sudden.

Check out the improvements at AllThatChazz.com.

~ *I’ve already talked about the potential folly of writing about writing unless you have writing and publishing guides to sell. I do, though I still stand by a higher creative maxim: Write what you care about.

Will I use my lessons learned to change ChazzWrites, too? I’ve already added a couple of menu items at the top of this page that may interest you. However, since the traffic is already pretty good here, I’m going to focus on writing the next two books first, thanks.

Stuff not to say on your blog (chazzwrites.com)
What gets clicks (chazzwrites.com)
Seven tips about book marketing very few will heed (chazzwrites.com)
Susan Kaye Quinn’s Self-Pub Basics (Part One of Four): Where to Publish (chazzwrites.com)
Micro-publishing is publishing: Tools, tech and committing to change (chazzwrites.com)
ChazzWrites.com wins among the top self-publishing blogs of 2012! (allthatchazz.com)
My Year in Indie Publishing: Lessons learned (chazzwrites.com)
The No Excuses Edition (allthatchazz.com)
The Death by Ewok Edition (allthatchazz.com)
The sorts of people a writer needs (chazzwrites.com)

Filed under: author platform, blogs & blogging, book marketing, allthatchazz, allthatchazz.com, Amazon, Author, author platform, Blog, blog optimization, blogging, book, books, crime novelist, make your blog better, Podcast, Robert Chazz Chute, technology, WordPress, writer

09/29/2012 • 10:37 AM 5

Free tech tools to help you edit and proofread

Proofing and revising can be fun, especially if you have sharper tools to help you do the job better. I now have a new tech tool in my editing arsenal that’s a huge help: free text to speech (tts) software.

I’m in the last stages of revising Higher Than Jesus, the next instalment in The Hit Man Series. I had plot problems to review and choices to make about how fast the action would evolve for my Cuban hit man. Then there are the typos to catch, Chicago street names and geographical logistics to marry up and more jokes to make.

Necessary aside: The tech tool I’m about to recommend is not Scrivener, it’s text to speech software. However, if you aren’t already using Scrivener, I recommend it, not least because Scrivener already has tts built in. (Click speech on the Edit menu.) Last night I needed to know if I’d revealed a name in an earlier chapter. With Scrivener, it was easy. With Word, it would have been a time-consuming pain. Writing Higher Than Jesus is like putting together a puzzle and using Scrivener helped me make sure I wasn’t screwing up. Scrivener is $45 USD and compiles your book for manuscript, print or any ebook platform. This concludes the Scrivener PSA.

As I podcast Bigger Than Jesus, chapter by chapter, I find things that I’d like to change (and do so as I record.) At the microphone, some edits are clearer, especially when you have to speak them. Yes, I know editing never ends, but still, I find things that bug me. Finding those niggles on the mic, I make a note to edit the print and ebook edition. (That’s the beauty of ebook and print-on-demand publishing. I can go back and make those minor adjustments quite easily.)

One way people edit is to go through a draft reading backwards. That’s very tiring and I don’t know anyone who has actually accomplished that for a work of any length. For short stories, that’s reasonable. Another way is to read your book aloud. I do that, but one chapter at a time, one podcast at a time. When I read too long aloud, my throat gives out. TTS helps me catch problems by getting the computer to read the book to me and saves my vocal cords.

I catch much more than I thought I would. As I prepare to hand the book off to my editorial team, I’m saving them a lot of time by giving them a more polished draft. I really don’t want to waste the team’s time. Perfection is impossible, but excellence we can reach.

The Read4Me app is free software that can read you your story, for instance. With tts apps you can, of course, control the speed of the narration. For editing, let it read slow. I listen at 141 – 149 words per minute and follow along as the highlighted text lights up.

One problem is the available voices can sound a bit too much like Stephen Hawking (who still hasn’t updated his speech software! I’d love to hear him talk about black holes as gateways to other universes in a Texas drawl, wouldn’t you?) I tried “Alex’s” voice. Alex is familiar to all Mac users as the computer voice that cuts in and says, “Excuse me,” when a program you don’t want to deal with now requires your attention. I switched to one of the female voices because it punched me in the ears less over time. If you’ve got a long book to read, you want a pleasant voice in your head.

I found another option that’s available free to Microsoft users: NaturalReaders.com. The voices are pleasant and you can easily test out that assertion on the landing page. I’m very impressed with what NaturalReaders.com offers, but here’s a much more extensive list of tts products on Squidoo for your evaluation. And yes, they’re all free.

Dating Scrivener (limebirduk.wordpress.com)
Corkboard mode in Scrivener – never fails to please (davidhewson.com)
Quick (Mac-only) Scrivener tip: find a character’s scene (davidhewson.com)
Scrivener Training Webinar (everythingscrivener.wordpress.com)
From Scrivener to Kindle step-by-step (davidhewson.wordpress.com)
Thinking of using Scrivener? (petedenton.wordpress.com)
Quick Scrivener tip: multiple scenes in full screen (davidhewson.com)
The Tire (allthatchazz.com)
Bigger Than Jesus: RUN! (allthatchazz.com)

Filed under: publishing, Bigger than Jesus, blogging, editing, editing tool, editors, free text to speech, free text to speech. text to speech review, higher than jesus, Microsoft, print on demand publishing, proofreading, Robert Chazz Chute, Scrivener, Speech synthesis, tech, technology, tect to speech as a proofreading tool, text to speech software, the hit man series, tts, writers, writing

07/26/2012 • 5:39 PM 2

UBC #27: Use Google Search Stories to tell your stories

Every day, there is a lesson. This new video was created with Google Search Stories. It’s easy and quick. The only trick is finding the video creator because Google will send you, nine times out of ten, to an old site that doesn’t actually have the video creation tool anymore. There are a lot of angry people out there who would love to use this tool, if only they could find it!

Here’s the link:

https://searchstories-intl.appspot.com/en-us/creator/

Bookmark it.

But before you go, there’s something else that’s important to be learned here. Go back through your links and see what you need to update. I just realized last night that I hadn’t updated my book page on my author site for awhile ( as in not since two books ago!) The page was out of date. Then I realized I needed to update my tags on a couple of my books on Amazon. I know we all have long to-do lists, but from time to time, go back and look at the pages you hardly ever look at. Revisit old blog rolls and see what links are dead or inactive. (I recently overhauled this page so I got rid of my blog roll completely and instead, to your left, you’ll see a nifty grid of blogs I follow.)

You don’t have to do it all at once, but little by little, cut out the dead wood, weed your garden and revamp. There’s surely stuff there that needs to change. When everything works right, your readers won’t thank you, but when something’s broken, it will really annoy them. Sadly, they still probably won’t tell you. They just won’t come back.

~ Robert Chazz Chute is the author of Bigger Than Jesus, Self-help for Stoners and other titles that bewilder, intrigue and mostly annoy. Ah, but you saw that in the video. Never mind. If you visit my author sales page, do a brother a solid and click “LIKE” and at the bottom of the books sales pages, please click “Agree with these tags.” That would help me, make you a better person and possibly cure your scurvy. Cheers!

UBC #23: Loves & hates & the Fab Blog Award (chazzwrites.com)
UBC TOP TEN: Everything we know is wrong. Stop That! (chazzwrites.com)

Filed under: publishing, Amazon, Amazon Kindle, Bigger than Jesus, blogging, etiquette, Google, google search stories, Robert Chazz Chute, search, search engine, technology, Ultimate Blog Challenge, video, YouTube

07/09/2012 • 6:28 PM 1

Ultimate Blog Challenge: I was on CBC Radio’s Cross Country Checkup yesterday

Yesterday I spoke on national radio in Canada. The show is Cross Country Checkup on CBC Radio. I reference the show in my

English: Lion’s mane jellyfish Español: Medusa melena de león ártica (Photo credit: Wikipedia)

book Self-help for Stoners (it’s the last story, called Context.) I did get to plug my latest book, but I didn’t mention Context on the show, though. It wasn’t the same host. The topic was basically, Social Media: Good or Bad?

They tried to finesse it, but that was the basic, kind of clunky, out-of-date, black and white question. Thing is, I think I was in the minority in extolling the virtues of social media! I was a bit shocked about how many people called in to say how terrible social media was for the children, the zombified masses and the fate of our doomed society. After I hung up I realized that, though they did have a few social media experts to balance things out, the demographic of listeners to CBC Radio on a Sunday afternoon aren’t exactly social media mavens.

For all the hand wringing, most of the objections people raised about social media seem to come down to poor time management and either/or thinking. They couldn’t say no to their kids. They couldn’t turn it off or they were nostalgic for a time that never was.

Here’s what I said on the show (and a couple of points I didn’t get a chance to add):

1. Social media allows me to have the business I do. (Yes, here’s where the plug for Bigger Than Jesus came in.)

2. I like what social media does to my brain. More neural input leads to more complex neural output.

3. Social media allows me to meet people I never would. And I wasn’t at all social in person before. I pretend to be an extrovert here. In real life, I’m one long beard and a pack of chewing tobacco away from being a recluse.

4. My neighbours are fine people, but our relationships are infrequent and accidents of proximity. Social media gives me the tribe, followers and conversationalists I choose.

5. Get used to it. Social media is spatial displacement. I don’t have to be there to be there. Physical presence is not required. This should be obvious since I was speaking on a national phone-in show that’s broadcast around the world.

6. We are social animals. (If we weren’t, we’d be extinct.) Social media is the new place to be social. Wring your hands all you want. We aren’t going backwards. Is it just for narcissists? I’d say we are all so subjective, we are all narcissists. However, the guy who extolled the virtues of cutting himself off from the noise of social media so he could explore only what his brain could come up with? That jerk sounded like the King of the Narcissists.

7. With Twitter and Facebook, I get information pushed at me that I wouldn’t think to search for. The other day I saw a Lion’s Mane Jellyfish for the first time. (See the picture above? That’s one.) It’s amazing. It predates the dinosaurs and they are still floating around in the Arctic Ocean. Oh, yeah. Did I mention they are about the size of a huge cube van? They’re a-MAZ-ing! I ended up using a reference to the Lion’s Mane Jellyfish in my new crime thriller. (I know that sounds crazy, but you’ll get the metaphor when you read Higher Than Jesus this fall.)

8. People worry social media takes too much time. The founding fathers of the United States wrote reams and reams of letters in their lifetimes that must have taken hours out of every day. They still got a few things done, don’t you think? (You could argue that the founding fathers had slaves. True, though I read somewhere that all our modern conveniences which automate our lives so much actually replace the work of fifty slaves, so everything evens out except for the awful horror of slavery.)

9. Someone argued that social media reduces us to selling ourselves all the time. How is that different from always except we now have a more efficient way to do it? We sell ourselves, our time, our personalities to get a job, get a mate, keep a job, keep a mate and to avoid being disowned by our parents and children. Tools change quickly. We evolve slowly.

10. Social media has a tremendous power for good and just because the critics can’t handle it doesn’t mean the rest of us can’t love it and use it responsibly. Through social media I sell my books. Without social media I wouldn’t know all the cool people I know. Were it not for social media, I would not have been privileged to participate in a campaign to help a young man suffering leukaemia with his medical bills. (I wouldn’t even have known about his struggle in the first place.)

I probably irritated some CBC listeners because

Get Bigger Than Jesus

I was one of the few who weren’t worried about the damage social media can do.

It will make them feel better to know that my appearance didn’t help me sell a single book.

So much for moving that needle.

(UBC #13 of 31)

Ultimate Blog Challenge: Top 10 things I wish I didn’t know about readers (chazzwrites.com)
Ultimate Blog Challenge: Can you blog a book? Sure you can. (chazzwrites.com)
Ultimate Blog Challenge: Risk more (chazzwrites.com)
Ultimate Blog Challenge: The Warm Chocolate Chip Cookie Exposition (chazzwrites.com)
Ultimate Blog Challenge: Writing Books on Writing (chazzwrites.com)

Filed under: publishing, Bigger than Jesus, blogging, CBC Radio, Cross Country Checkup, Facebook, internet, lion s mane jellyfish, media mavens, poor time management, robert chazzz chute, social media, technology, Twitter

06/11/2012 • 12:16 AM 21

Author Blog Challenge 10: How to make me want to spread your word

English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

Regular readers know I use the Scoopit! tool to curate helpful stuff about indie publishing I find around the web. I learn a lot researching blogs, link to good content so you can find it and include my comments on the posts I recommend. Sharing and spreading publishing news is a happy bonus. If I believed in karma, helping strangers for free would be the good kind. Today, let’s talk about what makes your articles, posts and tweets attractive nuggets to link to.

But first, a true story: Anguished Author goes to A+ Agent for a meeting about her book. A+ Agent says, “The contract is signed but you need to build your platform more and you’ve got to make a viral video for the book trailer.”

Two thoughts about this story:

Writing helpful blog content and building back links is one way to build a strong platform. Author sites tend to be too much “Me, me, me,” and a more effective author site is more about “You, you, you, the reader.” Figuring out what helps people will help you build your platform. (For instance, my author site is plastered with information about my books, yes, but it’s also my fountain of free comedy/fiction/narrative/commentary podcasts to extend my reach beyond fellow writers to the reading public.)

and

Sorry, but you don’t get to make a viral video. You make a book trailer. It will go viral or not according to the whims of other people, unless you pay a bunch of kids and robots to pimp it in chatrooms across the Internet. However, since all book trailers (except this fake one) are lame, that won’t work and you’ll fail to dictate the world’s taste. Cute and funny are your best bets since your budget for movie production is not the same as the Prometheus trailer and the audience is jaded by all that amazing acting and CGI.

So what makes me want to retweet and spread the word about your blog? There are some solid rules that are universally applicable and then there’s my capricious, subjective taste. That kind of makes me sound like a prick, but everybody’s got topics that push their buttons. The words: “how to” are probably the most powerful words in a blog headline for anyone. (See the “how to” title at the top of this post? You clicked it.) Self-publishing is a new world and everyone wants a tour guide.

Here’s what’s going through my head as I decide what to link to and promote:

1. I’m reluctant to post something that is time-limited, such as headlines that say, “Final hours of the giveaway” or “Tuesday Only!” My Twitter followers and blog readers might not get the message right away and I don’t want to annoy them with what they missed.

2. (A) Don’t write too many headlines that are too spammy. (No one knows how many “too many” is.) I don’t mind blog posts that reference your books. I do that myself freely and it makes sense to draw from firsthand experience. However, a headline that says “Buy my book” is only for your hardcore fans who will buy it no matter what. That draws no one new into your tent for the revival meeting.

2. (B) But! A major caveat since this book promotion thing is tricky: If you balance the promotional content with free education, entertainment and jokes about your genitals, that’s reasonable. Blogging is a lot of free entertainment and information provision. If you can find a reasonable balance, that’s fine with most people. Ask people to buy your book on your own blog and your own feed as long as that’s not all you do. (And by the way, just because you don’t want to read it, doesn’t make it spam. Someone else may want to whisk it off to Paris and pledge undying love over cheap red wine and croissants.) Fortune does not favour the timid. Take it from a timid person who has resolved to pretend to be an extrovert.

For instance, I auto-tweet a welcome message when anyone follows me on my twitter accounts (@rchazzchute, @thechazzsays, @expartepress). The fun message (of doom!) provides links to my books. My guess is, people who hate that — and some really do — were never going to buy my books anyway. Others will either appreciate the heads up or suck it up, buttercup! Since adding the auto-tweets, my sales have gone up. So there. (I also don’t cooperate with the twit validation service thing. It’s slow and painful and if you want me in your feed, you want me. If you don’t, don’t. Don’t be a pansy about Twitter.)

3. No poetry. I wrote a book of poetry. I like it, but it’s too small a niche and outside what people expect when they come to ChazzWrites. It’s sad, but there it is. Margaret Atwood has written nine books of poetry last I checked, but even many of her fans would be surprised by the news that she’s one bad rhymin’ mammerjammer. Here it’s all about self-publishing, book marketing, writing craft, how-to, industry news and the occasional flambé of whimsy in your face.

4. Technical advice with specifics is great. Just this past week I linked to a post with step-by-step stuff about publishing to the Kindle. Hold my hand and I might get a crush on you. I’m easy that way. I might even whisk you off to Paris and pledge my undying love. Well, no. I’m borderline agoraphobic and I’m locked behind a hermetically sealed hatch in a subterranean bunker and you’re out in the real world doing…things. Blech! So we’re not going to Paris. However, I love tech advice and admire those tech-oriented authors from afar. Often I link to something I want to hold on to. Sure, I could just bookmark it on a reading list to get lost in the depths of my computer, but on my blog it’s easily searchable and organized.

5. Be a buddy. Long time readers may notice I mention Kit Foster quite a bit. It’s not just because he is a brilliant graphic designer. He’s also my graphic designer. Another ally in the fight is my friend Dave from the School of Podcasting. My podcast wouldn’t exist without Dave Jackson. We stay in touch on Skype and end up mentioning each other on our podcasts from time to time, too. There are certain bloggers and fellow authors who are my go-to people simply because I know them better than others. They consistently offer advice that is honest, positive and fresh.

Last week, Jeff Bennington posted a great article about working with ACX to produce audiobooks. That’s something I want to do and Jeff is consistently a trailblazer. And no, it doesn’t hurt that I’ve spoken with Jeff. We’re in touch on Twitter and the odd email. He designed my first paperback, Self-help for Stoners, and I’m quoted a couple of times in his book, The Indie Author’s Guide to the Universe. After he read my novella, The Dangerous Kind, he gave me my first cover blurb, too. I’m a shy people pleaser with an inferiority complex spackled over poorly with bravado, so anybody who’s nice and knowledgable gets links from me.

6. Be a thought leader in the industry. I often point my readers to Russell Blake, Dean Wesley Smith, Kathryn Rusch and JA Konrath. They talk real sales numbers and how scary the industry is. They say things I don’t want to hear, but argue their points well. (Also, please allow comments on your blog if you don’t already. I do not always agree with articles I link to, but if the comment thread is lively and informational, I’ll often point readers that way for the instructive debate.)

7. Join Triberr. I retweet my tribe on Triberr. Last week, I liked Caleb Pirtle’s blog post so much I linked to it from here, too. Triberr is one way I become aware of useful stuff.

8. Join a Tweet Team at World Literary Cafe. Book promotion is more effective when someone else is doing it for you and I’ve found great people that way.

9. Write a great book and be a great interview. Occasionally I run interviews with authors. Sometimes I discover authors through their books first, not through their blogs. Somehow Blake Crouch had been merrily successful for some time but, sadly, I didn’t know about him until I stumbled across Run. I subscribed and will be watching his feed for something useful that you’d enjoy. Through a mutual friend, I also just discovered Scott Bakker, author of Disciple of the Dog. It’s a brilliant book. He’s in my home town and we know the same people so I’m sure I’ll meet him at some point. I’ve promoted him on Twitter already and I hope he’ll show up here or on my podcast or both at some point.

10. Reciprocate. (This is #5 with a different angle.) Eden Baylee did a great thing in organizing Indies Unite for Joshua. I supported the campaign and Eden consistently supports my efforts as I support hers. She even interviewed me for her blog (Go ahead and check out that interview. It’s X-rated, fun and wow! I was way took honest!) Eden is a constant friend on Twitter, too, and sometime we’ll chat over coffee when next I escape the bunker for Toronto. I don’t forget people who are kind. Sadly, I also have an eidetic memory for pinheads, too, but the point is I especially try to help people who help me.

Sometimes I point to a kind of obscure blog. Other times, I say the obvious with, “Have you seen what Joanna Penn is saying?”

Sometimes it’s all “Me! Me! Me!” I try to find the reasonable balance, though.