C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

12/01/2014 • 10:11 AM 0

Cyber Monday? Cyber Week Deals are the norm now. Here are two for book lovers.

Black Friday, Cyber Monday, Cyber Week…it’s a huge, stressful rush, isn’t it? And for good reasons. There are deals to be had and the retail environment has changed. A lot of people don’t have a lot of money to spend on Christmas gifts. Many of us work two or three jobs to cobble together one low-paying job. The loss leaders and door buster items lure people to grab a sleeping bag and hang out all night outside of Best Buy (hoping to avoid getting crushed or murdered over a waffle iron.)

So here are a couple of big deals from me:

Many are only dimly aware that I wrote a lot of books besides This Plague of Days. (Love it. It’s awesome, but wait, there’s more!)

For a few days, I’m putting all the ebooks I’ve written except TPOD (crime novels, non-fiction, the short story collections) on sale for just:

99 cents!

To get to my Amazon author page, please click any of the links on the right from THIS PAGE.

If that’s not cheap enough for you, how about free?

I’m revising my novel on Wattpad in front of God and everybody so you can see it new and fresh as I upload it chapter by chapter. Click the cover below to get started on an amazing trip into the paranormal with a girl from Iowa. Armageddon awaits. Expect twists, jokes, secret armies, magic spells, swordplay and lessons on how to survive the end of the world. We’re probably doomed anyway, but…well…you’ll find it surprisingly upbeat.

Don’t miss this. It can’t last long because it will go up for sale by Christmas.

Cool? Cool.

Happy Monday and Merry December, everybody!

CLICK THE COVER to have a look at the beginning of my new series, free on Wattpad.

Filed under: Books, Amazon, Best Buy, black friday, bonuses, book lovers, book sale, cyber monday, cyber week, demons, ebook sale, ghosts, gifts, haunting, magic, paranormal, readers, Robert Chazz Chute, series, supernatural, Wattpad

11/23/2014 • 11:43 PM 2

Here’s a different way to engage new readers

There is an alternative to getting feedback through reviews and it’s actually pretty awesome (though we all need the happy reviews, too.) Recently, I did a Bookbub giveaway. About 20,000 people picked up the This Plague of Days, Omnibus Edition. That’s three novels in one big book. Not only am I hearing more from readers who dig my flow, but I’m engaging with them through email plus giving them another free book. I’m thinking long-term and building a readership, but it has helped in the short-term, too. Here’s how:

At the back of the Omnibus is a link to a video that asks readers a question about a secret revealed in the saga. Once they comment on the secret YouTube link and email me their address, I send them the gift of another book, Intense Violence, Bizarre Themes. I also let them know there’s another book coming at Christmas called The Haunting Lessons. If you liked TPOD, you’ll probably love The Haunting Lessons.

You can’t generally engage with reviewers without the risk of being accused of bad author behavior, but these people are coming to me. They’re a happy bunch (only one grump among the many emails I’ve received!) and they’re happy to talk about This Plague of Days. I also take the opportunity in their gift card message to encourage reviews.

Intense Violence, Bizarre Themes (my autobiographical crime novel) also secrets behind the story. The back of that book has a blog post link readers can access with a password on my author site, AllThatChazz.com, so they can get some of their questions answered.

If this seems like a long, expensive process to find new readers, I have three answers:

1. Long? Not really. I was writing the books anyway. I’m in this for the long haul with many more books on the way.

2. Paying for advertising in the form of gift books to a TARGETED audience is miles cheaper than any other approach I can think of.

3. Contrary to what you may have read from other authors recently, I’m finding that gifting does lift my other book sales.

This won’t help you much if you don’t have more than a couple of books to sell, but free isn’t a concept to throw away quite yet. I’m happy with this twist on free because I’m making happy readers happier instead of throwing business cards out of moving cars and shouting at annoyed strangers.

I’m loving it most because, unfortunately, there is occasionally a hostile, suspicious or impatient dynamic between reviewers and authors. As a writer, it’s great to hear back from the people who get what you’re doing, are friendly and engaged. The conversations I’ve had over email are delightfully empty of power trips and ego. It’s fantastic to me that people just want to talk about the story’s emotional impact or the philosophy or psychology that form the underlying themes of This Plague of Days. That’s cool. (You know how some reviewers seem to hate reading? Not this crowd. They are so in!)

I think this approach works because:

a. Hey, I understand they read to the end of a long epic saga. It figures they’re more committed than the average bear.

b. People love to know secrets and behind-the-scenes stuff.

c. People love free stuff.

d. When I talk about TPOD on video they’re getting to know me as a human being.

e. When they read the secrets in the secret blog post, they’re invited into my little club. I’m touched that they got involved enough in the thriller to want to know what’s fiction and what’s not.

Your mileage may vary, as they say, but keep experimenting with new approaches. You might even stick a secret link in the back of your next book and watch the happy readers show up in droves.

Filed under: book marketing, advertising, allthatchazz.com, Amazon, Author, author platform, bizarre themes, book marketing, book promotion, book reviews, books, Bookselling, Business, crime fiction, crime novel, ebooks, Intense Violence, Robert Chazz Chute, This Plague of Days

11/12/2014 • 11:28 AM 0

Number One in #SciFi #Free today: All 3 Seasons of This Plague of Days!

The First Season is The Siege. The Second Season is The Journey. The Third Season is The War.

Think The Stand + Stranger in a Strange Land + The Walking Dead.

That’s the This Plague of Days Omnibus.

Free.

Today.

You know what to do.

Bravery is not required. Action is.

Filed under: ebooks, Amazon, books, free, free books, horror, Robert Chazz Chute, scifi, This Plague of Days, vampires, zombies

11/08/2014 • 2:49 PM 5

#NaNoWriMo: How to make writing a novel easier than it looks

I write drafts for my novels at a rate of 1,000 words per hour. I can string more of those hours together if I plan ahead with a general outline, but I usually pants it rather than plot it.

**I think of my writing time in terms of word count and hours. Here’s why:**

When I wrote This Plague of Days, I didn’t think in terms of hours then. I didn’t budget my time or work to a word count like it was a job. I just put my head down and wrote and revised many times, stealing time here and there without a real schedule. I can’t tell you how long it took to write that epic saga because I went through so many revisions. Also, because my approach was haphazard, I wrote slower then. Though I worked from an outline, the project took longer than it could have.

I was buying into the meme that slow cooker writing was the only way, despite Stephen King’s suggestion that three months ought to do it (and look at the size of his books!) If I wrote that series now, the first draft would take about 300 hours of actual writing time. That’s less impressive than saying it took me years to write TPOD, but it’s more accurate.

(By the way, I just found out the This Plague of Days, Omnibus Edition has advanced to the second round in the Writer’s Digest Self-published Ebook Awards! Yay!)

When someone says it took them two years to write their first novel, that’s not true.

Two years equals 17,531.62 hours, including time spent sleeping, showering, goofing off, playing with children and pets and holding down a job, and procrastinating etc. Authors can write as fast or as slow as they’d like and each process is unique. However, there is no direct correlation between speed of production and quality. In fact, for the first draft, quality is nigh irrelevant.

**Quality comes with subsequent drafts.**

I find most of the jokes in the second revision and the plot problems to be fixed become clearer by the third revision.

Take NaNoWriMo, for example…

I’m planning 55,000 words for my current WIP. That means 55 hours for the first draft this month. As my current schedule allows, I’ll be done well before the NaNoWriMo deadline as long as I continue to protect my writing time.

Fifty-five hours sounds much less intimidating and more realistic, doesn’t it? What’s one work week to you? Forty-four hours? I approach my writing like a job. It’s a job I love, but there’s no waiting around for inspiration to come to me. I hunt inspiration down. Inspiration and efficiencies are habits learned by writing more and doing so consistently.

Sometimes the best laid plans go awry.

For my crime novel, Intense Violence, Bizarre Themes, I’d planned on looking for the exit to the book around 50,000 words and topping out at 55,000 words. It took me an extra 17,000 words to wrap it up neatly at 67,000 words. Still, 67 hours to a first draft sounds like much less drama than saying it took me a month. That’s just 16.7 hours per week to come up with a first draft. (For a while in the ’90s, that’s about as much time as I committed to watching television.)

I’d give you a measurement of editing and revision times if I had them, but that varies too widely depending on the book. For instance, I’m putting my time travel novel on hold because I’m not happy enough with it yet to release it. I’ll come back to it in 2015. However, I expect to have my current WIP out in time for Christmas (assuming I still love it when I’m done.)

Write as slow as you want to or as fast as you can. It doesn’t have to be a job. Hobbies are good, too, so write at the pace you choose.

My point is, we don’t have to be drama kings and queens about the writing process. When you hear of writers putting out a lot of books fast, that’s not really quite as hard as many would lead you to believe. Writing is a time management issue first. The other skills required come into play after we commit to investing the hours.

But it can’t be good because it was written too fast!

Writers who cherish writing slowly have my utmost respect until they insist others write at their pace (and many people write much faster than I do.)

On the Road, Casino Royale, The Gambler, A Clockwork Orange, The Prime of Miss Jean Brodie and As I Lay Dying were written in less than six weeks. I wonder if any of those famous books were actually written in less time than that if the authors had tracked their hours.

Fast writers manage fear because they think about each book project in terms of a formula:

Word count goals + hours x perspiration (divided by distraction)

Prolific writers manage their time, that’s all. No drama. Inspiration usually arrives at the keyboard at about the same time we do.

Write. Revise. Edit. Enjoy throughout. (Now don’t tell anyone how easy it is to get to big word counts or they might start to think that writers aren’t special snowflakes!)

~ I’m Robert Chazz Chute and I just published my 15th book. Imagine how many more I could have written if I hadn’t been sucked into the vortex of “Must See TV” back in the day.

Filed under: My fiction, publishing, Writers, writing tips, #amwriting, books, how to write fast, how to write faster, NaNoWriMo, NaNoWriMo tips, publishing, Robert Chazz Chute, Stephen King, the formula for writing fast, This Plague of Days, Time management, Word count, writers, Writers Digest awards, writing, writing fast

11/02/2014 • 10:57 PM 2

Top Ten: I wasn’t going to do #NaNoWriMo but…

I’ve published three books in the last month.

I’m revising an ambitious time travel novel that I want to get done in time for Christmas. I already write a couple thousand words a day minimum and edit plenty. Every month is Nano for me, so why National Novel Writing Month?

1. I’m always excited about the next project and I have a new book I was going to work on that is going to gain a lot of visibility. Slowing the process is putting off success for later.

2. I was going to write this new book anyway, but doing it in conjunction with NaNoWriMo will help me speed my timetable.

3. I’ve published fifteen books in three years, so the back catalogue is solid, but I want to reach out to new readers with the next project. When this new one hits, all my work will get more attention.

4. I need to take Ex Parte Press in a new direction. At first I thought the new idea wasn’t for me. Then I realized that, just as happened with This Plague of Days and Intense Violence, Bizarre Themes, I could do something unique with a familiar genre.

5. I have another huge book waiting to be edited. I’m proud of it and it’s going to be strong, but it’s also a stand alone book, more literary and packed with Shakespeare. It has to wait while I do something with wider appeal that is the basis for a series. (Don’t sniff. Literary is just another genre and I love it all.)

6. This new book is an urban paranormal fantasy with a realistic context. It’s still my style of creepy and scary (with jokes), but I want to finally write a story with a female protagonist. My books definitely aren’t for dudes only, but it’s time for a book from me that resonates even more with female readers.

7. As I write this post, all my Internet friends are challenging each other to do writing sprints and get in on the fun of NaNoWriMo. November is the one month of the year when a writer can feel part of a large community of fellow toilers. It doesn’t have to be such a lonesome pursuit.

8. Competition and fun fuels forward motion. I want to harness that power.

9. Spurred to write now instead of wait, I started this morning. My word count on the first draft of the new project is 3,812 words. I just reread it. They are good words. I’ll keep most of them.

10. Most of those people who claim to take years to write a book are counting procrastination time. NaNoWriMo blasts through that mental block and propels us forward so we write now right now. We free ourselves of the perils of the inner hypercritic and finally get the story out. We can perfect it later. Free your mind and commit to the risk of NaNoWriMo. It’s writing, just as it ever was, but this time it’s with friends cheering us on through the process. There’s nothing wrong with that.

Filed under: My fiction, NanNoWriMo, books, Chazz, NaNoWriMo, publishing, Robert Chazz, Robert Chazz Chute, time travel book, time travel novel

10/31/2014 • 4:17 PM 2

How to twist a psychological thriller into something new and different

If you’ve read This Plague of Days, you know I go for unique takes on familiar genres. This is how I cut new grooves in an old record and made new word music.

1. There are no new ideas, but I have novel ideas that play with reader expectations. Always do the unexpected (usually within the confines of the genre, but certainly not always.)

2. Make it meta, commit and have fun with it.

3. Break the fourth wall and talk to the reader. Sure, Italo Calvino did it plenty. Why not you? (But not so much there is no story.)

4. Focus the psychological in psychological thriller on the protagonist. Done right, the reader will share in the pain and therapy.

5. Be the main character (yes, you!) and put ’em through the Poisoned Corridor of Shame and Rusty Carrot Scrapers.

6. Sift in some weird facts readers won’t think are true (but are.) Realistic context makes fiction feel like non-fiction. Cover your tracks and always let them wonder a bit what and how much to believe. Being a writer is a fine thing. Be a magician, too.

7. Give regular readers some Easter eggs with crossovers from other books. (New readers won’t notice, but the regulars will love it.)

8. Make the confrontations with self and others real and honest. There is underlying truth that’s bigger than mere facts.

9. Stir in plenty of action to push readers along.

10. Add pop culture references, nostalgia and funny dialogue to pull readers along. Make room for jokes. Be different enough to be memorable, but not so different readers hate you. Stay weird, but not for the sake of weirdness. For the sake of the readers who dig doing the daring.

BONUS

Add a secret link and password at the end of the book so readers can find out more about what’s true and what isn’t. Slake their thirst, but don’t tell them everything, either. You don’t want to dispel too much magic in case there’s a sequel.

This is what I did. I called it Intense Violence, Bizarre Themes, The Autobiographical Crime Novel. I hope you like it.

Filed under: Books, My fiction, Amazon, autobiographical, autobiography, bizarre, books, crime novels, crime thrillers, Intense Violence, Italo Calvino, meta, psychological thriller, Robert Chazz Chute, secret link, thriller books, thrillers

10/21/2014 • 2:14 PM 2

#RT this Raffle: Immortality and 81 #free books, too

My autobiographical crime novel, Intense Violence, Bizarre Themes is, at this moment, getting the full inspection from my most excellent Steel Falcon Beta Read Team. I always make a few changes they don’t see before publication. Aside from changing the last chapter, here’s a big one:

You could get your name in my next crime novel

(and a digital copy of the book.)

You shall be immortal!

Well, immortalized, really. Actually, chances are excellent your namesake will be killed and end up in a barrel in Jersey.

Ah. But what do you have to do to get into the book? It’s staggeringly simple. Spread the word about an excellent cause. My friend, Russ Sawatsky, needs a kidney.

To enter the draw, simply follow Russ on Twitter and tweet this:

#RT A good cause. Follow @RSawatsky #DudeNeedsAKidney #OrganDonation http://www.kidneyforruss.wordpress.com

I follow everyone who follows him.

MORE PRIZES:

Only one character is available to be named through this draw, but wait, there’s more!

1. Forty randomly selected people who participate in this raffle will get a free e-copy (through Amazon) of Intense Violence, Bizarre Themes.

2. The next forty participants randomly selected from Twitter will receive a free e-copy (through Amazon) of my next book, As Many Rivers to a Dark Sea.

It’s a time travel novel that explores one aspiring comedian’s quest to change the past and alter his future. (And to readers of Murders Among Dead Trees, surprise! Dr. Circe Papua is back!) Think Stephen King meets Kurt Vonnegut.

DEADLINE:

The #DudeNeedsAKidney Raffle ends October 28, 2014.

Tweet, Retweet and Tweet again often.

What else can I do to help, Chazz?

Glad you asked. Please sign your donor card for the day when you aren’t using your organs. Organ donation changes and saves lives. The shorter we can make the line for donations, the better for everyone.

Optimally, Russ is looking for a match with a live donor, but he’s prepared not to be too fussy. We are the rising tide that lifts all boats.

Tweet.

Follow.

Spread the word.

Do the right thing and we’ll all live better and longer.

Filed under: help, #dudeneedsakidney, Amazon, As Many Rivers to a Dark Sea, charity, Facebook, free, free books, Intense Violence, Intense Violence Bizarre Themes, kidney donation, organ donation, Robert Chazz Chute, russ sawatsky, Twitter

10/15/2014 • 9:02 PM 3

As a writer, what’s optional? What’s necessary? What’s real?

1. I think charity, political action and social justice is important. Let’s not lose sight of what’s important.

(For instance, I’m trying to help a guy find a kidney.)

This post is about doing what’s necessary and managing our time better as writers and publishers. Don’t click away. It’ll be fun. You’re going to like this post a lot, trust me, but before we proceed, please consider that at least one good kidney is what’s really necessary. Please sign your donor card. Follow @RSawatsky and retweet him. #DudeNeedsAKidney! Spread the word to change and save lives. Thank you.

We now return to your regularly scheduled programming…

Organ donation matters to all of us but Amazon and Hachette’s machinations really don’t much. I try not to get too caught up in industry debates that don’t affect me and hurt my productivity if I give them too much energy. I’ve commented on Amazon versus Hachette, but I don’t live and breathe that debate because I feel no agency in changing the outcome. Amazon and Hachette are gonna do what they’re gonna do.

Meanwhile, I’m publishing my fifteenth book at the end of the month. (That averages out to five a year, so clearly I’m a slacker.) My point is, it’s better that I spend time telling stories instead of scurrying around the ankles of giants.

2. If you can’t afford to pay an editor, you can swap services, use your writing group or crowdsource. Finding a good editor is hard. Harnessing the hive mind, if you have enough solid people on your side, is easier in some ways. If you can afford to hire an editor, don’t stop there. You probably still need to crowdsource to get a lot of eyes on your manuscript before you release it. More proofreaders in your beta team now mean fewer problems later.

Beware of people who approach you about editing your next book. Better not to answer them. Best to depend on the team you develop and choose. Finding help gets easier as you go along. Don’t despair and take the time you need. Also, there’s zero shame in taking that job you need to pay for the professional assistance you need. You’re a full-time author if you put in a lot of hours, no matter what job is listed on your tax form.

3. I got a bill. As a result, I have never been so focussed as I am now on the famous 80/20 rule. That which does not advance my writing career in some tangible way is a waste of my time and I am ruthless. Priorities are: family and friends, exercise, writing, a certain degree of social interaction and the pursuit of happiness along career lines.

I write and exercise early in the day to make sure that gets done. Everything has a schedule and I am plugged into it.

Why exercise? Because we’re sitters and sitting is the new smoking. Self-care puts the oxygen mask on yourself before assisting other passengers in need. Do that or we’re all gonna die.

4. Experiments are conducted. That which works, stays. That which does not is jettisoned. Bookbub and BookGorilla and Freebooksy are still in. I try smaller services sequentially (separating promotions) to see if they have an effect on daily sales. They don’t (for now) so they’re out. I’ll revisit them periodically to see if they’ve grown their subscriber lists substantially, especially if they’re free services.

If I can spend an afternoon at some kind of author event and if I’ve just reached one new reader and touched their hearts? I’ve wasted that afternoon.

I’m not playing small ball, anymore. I don’t hang out hoping for individual conversions. I make alliances with my fellow author army for mass mind invasions. I experiment with keywords and categorization. I give sermons to the masses. Scalable stuff. I don’t want twelve disciples. I want a vast cult of love that spreads among strangers by word of mouth in airport lounges and through the matrix as fast as the newly converted can warble at each other excitedly about my last book and my next book. I am a happy infection.

Don’t get me wrong. I love every reader who gets me. I’m not trying to sound harsh. I’m trying to maximize my time because I’m not immortal (yet.) Only the willing are drafted. I’m prepared to sell my books and ideas but it’s an invitation, not a hard sell that makes me hate myself and lose psychic energy.

If I have to spend time convincing them to take my book into their hands? They aren’t ready for me. They’re ready for James Patterson. Godspeed.

5. It’s best to hire someone to do your graphic design. I always recommend Kit Foster of KitFosterDesign.com. He is awesome and if you employ his talents you’ll undoubtedly sell more books.

If you can’t do that (due to financial emergency or scheduling issues), kdrenegade and picmonkey are options that work best together. There are many editing programs. Whatever we do won’t be as good as what a professional can do for us, but it might do until we can redo those covers with the pros.

Do do your best or you’ll rue your doo doo book covers.

6. Book formatters can make your work look great and elevate your art with their art and sensibility. Pay them if you can afford to do so. Otherwise, let’s not be quite so hard on amateur formatting attempts as long as it’s functional.

For instance, book formatters will insist that your print book must begin on the right. The people who care about this are book formatters. They can be hypercritical of details no one else notices. Also, unlike the formatting experts, I prefer seeing the title at the top of each screen of an ebook. I tend to read ten books at a time and the header they disparage as unprofessional reminds me which book I’m looking at instantly. (Did I mention I don’t have a lot of time to spare? Yeah.)

If you don’t care about certain details, you can do it yourself without expense or worry you’re doing too much that is wrong. Experts love to tell you you’re wrong. Non-experts, too. Especially non-experts.

There is much to obsess over. This is not one of those things. Prioritize what matters to you.

7. I blog when I have something to say. Otherwise, I write books.

Chasing the dragon by posting to a blog twice daily (or more) in an effort to boost blog traffic is so 2004.

8. YouTube videos of cats freaking out = a gravity well from which no one escapes. Don’t go there. If you do, you’ll write one less book this year.

You can’t feed your cat by watching cats on YouTube unless you film your own cat to make money on YouTube. You didn’t think all those crazy situations caught on video were accidents, did you? No. That’s a conscious plan to monetize cute (and steal your writing time.)

9. Don’t complain. Never explain.

Someone at Thanksgiving dinner and on Christmas Day is caught up in outdated misconceptions of what you do. This is an energy suck. Do you really want to have that same conversation about how ebooks aren’t real books, the smell of paper blah-de-blah and your publishing venture is not legit unless a trad publisher pays you a pittance and abuses you with ferocious contract terms?

Don’t get sucked in. Instead, agree with the Uncle Bozo. Tell him he’s absolutely right. He hasn’t changed his mind about anything ever, anyway, so stop butting foreheads. Your aspirations don’t matter and books don’t pay. Tell him what he wants to hear.

Then tell him, “Fortunately, you can remedy that.” Thank him for his concern as you say, “I’ve got my books in the trunk of the car. You can buy them right now! Thanks again! Be right back!” Don’t wait for his reply.

Bring them all. Before he can protest, tell him you have change for big bills. (With Square, you can also take his credit card.) Refuse to leave until those boxes are empty and his trunk is full. His choice is to buy your stuff or admit he was being a prick and trying to make you feel bad about your aspirations.

Uncle Bozo will never bother you again.

10. Look to others’ successes to figure out how to proceed and what practices to copy.

Don’t waste a minute worrying that everyone else is playing this game better and getting luckier and selling more books than you.

They are all doing much better (often succeeding by accident while you try guile!) They’re all doing great and thinking about buying a boat. You suck. I suck, too. I know! I know! But worry doesn’t help that. Writing the next book helps that.

You’re going to write that next book, anyway, no matter what the “market conditions” are. So go do that. No bullshit.

And stop checking your sales dashboard stats for green arrows ten times a day!

~ This post was briefly titled, “As an authorpreneur…” Then I changed it to “As an writer…” and it went out like that. Oh, for God’s sake! We now return to our regularly scheduled self-loathing….

Filed under: author platform, publishing, Rant, #dudeneedsakidney, @RSawatsky, a call to arms, authorpreneur, bloggers, blogging, books, kidney donation, kidneyforruss.wordpress.com, no bullshit, organ donation, project management, publishing, readers, Robert Chazz Chute, Russell Sawatsky, selling books, Time management, writers, writing, writing books, writing life

10/04/2014 • 4:10 PM 7

What if What We Think We Know About Writing, Publishing & Promotion is Wrong?

Problem:

Blogging is dead. I’ve been spinning out gold here for years. Maybe I should have spent more time writing books instead because my blog stats are fairly static. This site gets pretty decent traffic when I post, but it’s not growing as I’d hoped. Still glad to do it because it’s a compulsion, but I don’t do it as often and I don’t do it to sell books. I’m here to gain allies, share information and rant when the pressure builds too high.

My book sales come through Amazon promoting me, perhaps the occasional ad, pulse sales and, most important, word of mouth. I experiment with categorization and keywords and KDP Select. I write surprising books with many twists and turns and emotional gut punches. Sometimes it feels like I’ve been teetering on the cusp of success a long time and sometimes that’s lonely and sad. That’s when I stalk around the house naked, overcompensate for my doubt, pour a stiff coffee and start shouting, “Tonight I shall drink from the Chalice of Glory!”

Solution:

We all need an author page, but do we really need to blog? Instead, go where it’s easier for consumers of information to consume. Twitter, when used well, is one option and less time-consuming.

Note, too, there are far fewer podcasts than there are blogs. I’m back podcasting after taking a hiatus. My podcast stats not only bounced up nicely with one new episode this past week, but the numbers were pretty steady in my absence. To catch the latest All That Chazz podcast (The Hit Man Edition) click here.

The Oft-repeated Wisdom May be a Lie.

Gird your loins because this is going to get scary. Here’s what we think we all know for sure:

Market your books by writing more books.

Well, yes and no. If you have a hit, your new adoring readers may want to read everything you write and then it finally will pay to have a huge back list. However, it amazes me how many readers are very genre-specific in their tastes. More books doesn’t necessarily translate to more sales.

I know this goes against everything you’ve read and it goes against what I believed until recently. But, as Tucker Max said on the Self-Publishing Podcast recently, “Book discovery is broken.”

My Evidence:

1. Some authors are making good money writing fairly crappy books, and fairly few. (So much for the “Make-it-great-and-it-will-certainly-sell meme.”) What makes them hot? Genre choice is one major factor, I suspect.

2. It’s surprising how many authors seem to do okay with their first book or two. Or they get featured on podcasts and whatnot despite being relative novices. Is it their marketing machine, their genre of choice or luck? (More about the touchy subject of luck in a moment.)

3. It’s disheartening to find (in my informal and unscientific survey) that there are solid, experienced authors who:

(A) appear to be great at marketing,

(B) have an impressive number of books to sell, and yet,

(C) one of their series is actually selling and just about everything else is not. Read (C) again. Aren’t you glad your girded your loins? I know it’s counterintuitive, but it’s what I’ve been told by authors with a lot of books out there (as in more than thirty).

Some authors are blaming cannibalization from Kindle Unlimited for their recent sales dip. Or is it that the recession still rolls on in too many places? Or is it that readers already have too many free books to read? Can we blame our sales platforms? The narrow availability of Bookbub and the ineffectiveness of non-Bookbub sales tools? As a last resort, I suppose we could blame ourselves, but don’t wallow. I’m here to open the Box of Depression, not stuff you in deeper.

The Lie We All Need to Believe

On a recent publishing podcast, somebody who is making many thousands of dollars a month said something like: “Any author with persistence will make it big.”

Math says that’s not true. We won’t all make it big. Many of us won’t make it at all. Like the stock market, everybody can’t ride high by sheer force of will. If persistence alone were the issue, I’d have fewer writer friends constantly worried about money. I think some of us have to work smarter, but many of us are certainly working very hard. Telling us to bear down even more isn’t really helpful and may be damaging to our health, our relationships and our self-esteem.

About luck

People who do make it big will usually say something humble about being lucky. Then they’ll detail the strategies to which they attribute their success. They might be right or they may be rationalizing. They might not attribute enough of their success to luck and organic growth. But more important, can their experience translate to ours? If you’re not in the same genre and working in the same time frame with the same resources, can you replicate what they did to earn readers?

My strategies going forward:

1. Still blogging, but less so. Podcasting more. Worrying less.

2. I’m holding off on the spin-off of the Hit Man Series I’d planned. Common wisdom is that many thriller series don’t seem to take off until you’re at book #5 or above. Hollywood Jesus and The Divine Assassin’s Playbook, Omnibus Edition just launched and I’m at Book #3. I hope to bring the sales of my crime novels up as the charms of my funny Cuban assassin, Jesus Diaz, are discovered. Therefore, I’ll write more of the Hit Man Series, faster. Come for the action and stay for the jokes as he falls out of the frying pan and into the napalm.

3. Work in popular genres. I’m not talking about chasing trends so much as acknowledging that I can write in more genres than I’ve allowed myself in the past. To get where I need to go so I can write more on a full-time basis, the work needs to pay.

Choosing more popular genres first is the equivalent of choosing to paddle the white water to get where I need to be (and get there faster.) I can still make any book a labor of love without throwing away profitability.

For instance, I love my upcoming time travel book. I’ve been stunned to discover there are a lot of fans of time travel who are asking me to hurry up and put that one out. My next book is another crime novel, but I’ll get to it all. I am putting books out faster now, but it may be speed of production within a genre (not necessarily flat numbers of books) that helps me avoid the infamous Cliff of Visibility from which we drop after thirty days on the market.

I also produce more books because, as with this blog, it’s about doing what I love. Produce as much as you want, but don’t pin all your hopes on any one book. Just write because you want and need to.

Opening up to New Possibilities is Another Way Forward

Recently, a publisher approached me about writing a ghost story for an anthology. It’s an honor to be asked, but that genre doesn’t appeal to me. Or rather, it didn’t appeal to me.

I noodled with a few ideas. Then I started losing sleep over it. Unless we’re talking Poltergeist, my problem with ghosts is their lack of agency. What does a ghost want? How are they a threat? How could I make readers care? Did I really want to write this at all?

The key question I ask for all my book ideas persisted:

How could I transform an old idea into a fresh and cool story?

She Who Must Be Obeyed doesn’t ask about my insomnia, anymore. She just meets me at the breakfast table with, “Busy brain?” The insomnia finally paid off. I found the hook and the angle I needed to get into the story. I want to write for that anthology now because I found the key to the main character. I also want to write a series of books on that foundation.

I never looked down on ghost stories. I just figured they were for other writers to write. Now I know I can still write whatever I want. The difference is now I’m going to let myself play in a much larger playground.

Excuse me. I have to go write a metric crap-ton of books now. For the love of it.

Filed under: Publicity & Promotion, publishing, self-publishing, What about Chazz?, What about you?, writing tips, blogging, blogs, book marketing, book promotion, books, Divine Assassin's Playbook, Hit Man Series, hollywood jesus, Jesus Diaz, marketing books, podcasts, publishing, Robert Chazz Chute, writing books, writing for love

09/20/2014 • 9:12 PM 10

Reviews Part 1: This publishing train isn’t going where I thought it was going

I read a review of a friend’s book that bothered me. The reviewer objected to his use of the second person. It’s actually a common objection and, in my view, kind of a silly one. The common objection is the reader couldn’t “get past” all that “you, you, you.” And yet the ubiquitous use of “I, I, I” in first person narration is no problem.

What bothered me more is that reviewer seemed to address the author in a way that made the negative review more personal. “I’m sorry, NAME OF AUTHOR, but nobody does it.”

Nobody does it? Really?

I do in my crime novels and it’s part of the psychology of the hit man’s character. Jay McInerney did so famously in Bright Lights, Big City. There are plenty of novels that challenge convention.

But I’ve blogged about the use of second person before and I don’t want to repeat myself. The above is a reiteration for new visitors to this blog.

And here’s what this post is really about:

Convention. Art challenges it.

This is not to argue that anything is Art simply because it’s weird. “Weird” is a word that stands in for, “outside the reader’s experience.” This is to say that I enjoy books that are uncommon, that challenge the status quo, that defy expectations. This Plague of Days has a subtext of psychology and philosophy underlying the action. Its design is unusual and that’s done on purpose.

That was the other thing I objected to when I read some reviews of my friend’s book. The writing was executed in such a way that it played with readers’ expectations. It was well done though it left some readers off-balance. Then a couple of reviewers complained that they didn’t know if it was the author’s skill that accomplished that feat or if he merely missed the mark.

I have an answer for them:

The author knew exactly what he was doing. He did it on purpose and it took skill. It takes a lot of skill to propel a narrative across the expanse of a book. They are entitled to their opinion, of course, but perhaps a more careful reading by the reviewers was in order. All the elements were there and it wasn’t the author’s fault that a couple of readers missed it. I was irritated that a couple of people took the time to review my pal’s book, but they didn’t seem to pay attention in the first place. Worse, despite staying with his story to the end, they opted to question his intelligence in their reviews.

A fluke doesn’t keep going for 250 pages. Writers know this. Perhaps that’s one reason why our reviews tend to be kinder.

In Part II of this essay, I’ll discuss why it’s becoming more difficult to sell books the way some of us used to write them. My suspicion is that next time, perhaps my friend won’t write such a brilliant book and, sadly, he’ll probably sell more of them.

That’s a down note to end a post on, isn’t it? It’ll probably get worse in Part II.