C h a z z W r i t e s . c o m

Write and publish with love and fury.

Here’s a different way to engage new readers

There is an alternative to getting feedback through reviews and it’s actually pretty awesome (though we all need the happy reviews, too.) Recently, I did a Bookbub giveaway. About 20,000 people picked up the This Plague of Days, Omnibus Edition. That’s three novels in one big book. Not only am I hearing more from readers who dig my flow, but I’m engaging with them through email plus giving them another free book. I’m thinking long-term and building a readership, but it has helped in the short-term, too. Here’s how:

This Plague of Days OMNIBUS (Large)

At the back of the Omnibus is a link to a video that asks readers a question about a secret revealed in the saga. Once they comment on the secret YouTube link and email me their address, I send them the gift of another book, Intense Violence, Bizarre Themes. I also let them know there’s another book coming at Christmas called The Haunting Lessons. If you liked TPOD, you’ll probably love The Haunting Lessons.

IVBT FINAL 2D cover

You can’t generally engage with reviewers without the risk of being accused of bad author behavior, but these people are coming to me. They’re a happy bunch (only one grump among the many emails I’ve received!) and they’re happy to talk about This Plague of Days. I also take the opportunity in their gift card message to encourage reviews.

Intense Violence, Bizarre Themes (my autobiographical crime novel) also secrets behind the story. The back of that book has a blog post link readers can access with a password on my author site, AllThatChazz.com, so they can get some of their questions answered.

If this seems like a long, expensive process to find new readers, I have three answers: 

1. Long? Not really. I was writing the books anyway. I’m in this for the long haul with many more books on the way.

2. Paying for advertising in the form of gift books to a TARGETED audience is miles cheaper than any other approach I can think of.

3. Contrary to what you may have read from other authors recently, I’m finding that gifting does lift my other book sales. 

This won’t help you much if you don’t have more than a couple of books to sell, but free isn’t a concept to throw away quite yet. I’m happy with this twist on free because I’m making happy readers happier instead of throwing business cards out of moving cars and shouting at annoyed strangers.

I’m loving it most because, unfortunately, there is occasionally a hostile, suspicious or impatient dynamic between reviewers and authors. As a writer, it’s great to hear back from the people who get what you’re doing, are friendly and engaged. The conversations I’ve had over email are delightfully empty of power trips and ego. It’s fantastic to me that people just want to talk about the story’s emotional impact or the philosophy or psychology that form the underlying themes of This Plague of Days. That’s cool. (You know how some reviewers seem to hate reading? Not this crowd. They are so in!)

I think this approach works because:

a. Hey, I understand they read to the end of a long epic saga. It figures they’re more committed than the average bear.

b. People love to know secrets and behind-the-scenes stuff.

c. People love free stuff.

d. When I talk about TPOD on video they’re getting to know me as a human being.

e. When they read the secrets in the secret blog post, they’re invited into my little club. I’m touched that they got involved enough in the thriller to want to know what’s fiction and what’s not.

Your mileage may vary, as they say, but keep experimenting with new approaches. You might even stick a secret link in the back of your next book and watch the happy readers show up in droves.

Filed under: book marketing, , , , , , , , , , , , , , , , , ,

How to twist a psychological thriller into something new and different

If you’ve read This Plague of Days, you know I go for unique takes on familiar genres. This is how I cut new grooves in an old record and made new word music.

IVBT FINAL 2D cover

 

1. There are no new ideas, but I have novel ideas that play with reader expectations. Always do the unexpected (usually within the confines of the genre, but certainly not always.)

2. Make it meta, commit and have fun with it.

3. Break the fourth wall and talk to the reader. Sure, Italo Calvino did it plenty. Why not you? (But not so much there is no story.)

4. Focus the psychological in psychological thriller on the protagonist. Done right, the reader will share in the pain and therapy.

5. Be the main character (yes, you!) and put ’em through the Poisoned Corridor of Shame and Rusty Carrot Scrapers. 

6. Sift in some weird facts readers won’t think are true (but are.) Realistic context makes fiction feel like non-fiction. Cover your tracks and always let them wonder a bit what and how much to believe. Being a writer is a fine thing. Be a magician, too.

7. Give regular readers some Easter eggs with crossovers from other books. (New readers won’t notice, but the regulars will love it.)

8. Make the confrontations with self and others real and honest. There is underlying truth that’s bigger than mere facts.

9. Stir in plenty of action to push readers along.

10. Add pop culture references, nostalgia and funny dialogue to pull readers along. Make room for jokes. Be different enough to be memorable, but not so different readers hate you. Stay weird, but not for the sake of weirdness. For the sake of the readers who dig doing the daring.

BONUS

Add a secret link and password at the end of the book so readers can find out more about what’s true and what isn’t. Slake their thirst, but don’t tell them everything, either. You don’t want to dispel too much magic in case there’s a sequel.

This is what I did. I called it Intense Violence, Bizarre Themes, The Autobiographical Crime Novel. I hope you like it.

 

Filed under: Books, My fiction, , , , , , , , , , , , , , ,

#RT this Raffle: Immortality and 81 #free books, too

close up RUSS IMG_3748My autobiographical crime novel, Intense Violence, Bizarre Themes is, at this moment, getting the full inspection from my most excellent Steel Falcon Beta Read Team. I always make a few changes they don’t see before publication. Aside from changing the last chapter, here’s a big one:

You could get your name in my next crime novel

(and a digital copy of the book.)

You shall be immortal!

Well, immortalized, really. Actually, chances are excellent your namesake will be killed and end up in a barrel in Jersey.

Ah. But what do you have to do to get into the book? It’s staggeringly simple. Spread the word about an excellent cause. My friend, Russ Sawatsky, needs a kidney. 

To enter the draw, simply follow Russ on Twitter and tweet this: 

 

 A good cause. Follow

I follow everyone who follows him.

MORE PRIZES:

Only one character is available to be named through this draw, but wait, there’s more!

1. Forty randomly selected people who participate in this raffle will get a free e-copy (through Amazon) of Intense Violence, Bizarre Themes.

2. The next forty participants randomly selected from Twitter will receive a free e-copy (through Amazon) of my next book, As Many Rivers to a Dark Sea.

It’s a time travel novel that explores one aspiring comedian’s quest to change the past and alter his future. (And to readers of Murders Among Dead Trees, surprise! Dr. Circe Papua is back!) Think Stephen King meets Kurt Vonnegut.

DEADLINE:

The #DudeNeedsAKidney Raffle ends October 28, 2014.

Tweet, Retweet and Tweet again often.

What else can I do to help, Chazz?

Glad you asked. Please sign your donor card for the day when you aren’t using your organs. Organ donation changes and saves lives. The shorter we can make the line for donations, the better for everyone.

Optimally, Russ is looking for a match with a live donor, but he’s prepared not to be too fussy. We are the rising tide that lifts all boats.

Tweet.

Follow.

Spread the word.

Do the right thing and we’ll all live better and longer.

Filed under: help, , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 9,916 other followers

Brain Spasms a la Twitter

%d bloggers like this: