C h a z z W r i t e s . c o m

Write and publish with love and fury.

Further thoughts on the challenges and solutions around free book promotions

1. Problem: Annoyance when free stops

The beta version of my next book, The Haunting Lessons is on Wattpad for free. However, Christmas is here and I’ve got bills to pay and children who expect presents on Christmas morning. Odd, huh? Greedy little creatures.

I can’t leave it on Wattpad for free while I’m selling it elsewhere. Naturally, my first worry is that I’ll annoy Wattpad readers when I pull it on December 15th. I once saw a Wattpad reader characterize a writer’s move from free to paid as “a cash grab.” Ye gods! Alfred! My cape! My cowl! Polish my batarangs! Tonight I hunt Entitlement to its lair!

So, yeah. That’s a problem, but let’s not overstate it. It’s probably a minor quibble. Most people are reasonable. They’ll take an inch, but that doesn’t really mean they’ll take your shirt and your shoes, too.

Solution: Make concessions

I have warned readers on Wattpad that THL won’t be there long (though some will miss that warning.)

When I pull it and publish on Amazon, I could put the book into KDP Select and offer it for free for a couple of my five free days. That’s one way to get more reviews faster. However, that ambition will be hampered because I won’t be able to promote it anywhere (except my network). We can’t promote effectively without a bunch of reviews.

Question: Anybody know of an effective book promotion service that really moves books on the first day without requiring 10-15+ reviews? Anybody want to invent one?

Alternate solution: Expand beta read team.

Also send out more ARCs to avoid this conundrum.

2. Problem: Time

Though The Haunting Lessons is the first book in a series, the next books are not yet written. Many authors find making the first book free in a series attracts the power of discovery, gets true fans and raises sales of the books. Yes, but that’s not helpful until I have at least three books in the Ghosts and Demons Series.

Confession: I’m uncomfortable with perma-free.

Making a book perma-free is an unreliable and unpredictable process. It can be reversed, but that’s also unreliable and unpredictable. It all takes time and, of course, every book is a massive investment of energy. Perma-free does feel like lost sales no matter how much I tell myself it’s an investment in advertising and promotion. (More on those feelings below.)

Solution to the Time Problem: Compose, produce, ship

I’ll write the next books in the series fast and include a CTA (Call to Action) for similar books in my list. People who liked This Plague of Days will have a great time with The Haunting Lessons and vice versa.

This dovetails with a strategy that is long overdue for me: stop being stubborn and write a lot of books in one genre. Expect more horror/urban fantasy from me in 2015 and fewer crime thrillers.

Alternate solution: Invent a time machine. 

Write the entire series ten years ago. Mental note: invest in Google, Facebook and Apple.

3. Problem: Logistics

Coordinating giveaways is a logistical nightmare if you’re on multiple platforms. Change a price on Amazon in the morning and the price change takes effect the same day. On other platforms (and especially if you publish through Smashwords), price drops and rises can take days to weeks and you’re never even sure when the new price will take effect.

Solution: Improvement by the competition

It helps if you publish to those multiple platforms directly instead of going through an intermediator. Uploading individually instead of going through Smashwords or Draft2Digital will also take time, so there’s always a caveat and a corollary. That’s about all we can do, though.

The solution is not in our hands. It’s up to the other sales platforms to match Amazon’s response time. Those platforms also have to work on their problems with discoverability. I tried to find a friend’s book on Barnes & Noble and Kobo the other day. It took two searches. For searchability and discoverability, Apple is probably the worst. They are also the least user-friendly for uploading and publishing.

4. Problem: When free is worth nothing

A lot of people will snap up free but they’re hoarding. They never get around to reading the book. I do that myself.

Though it still kind of sucks, I prefer 99 cents as an introductory price for a series (Season One of This Plague of Days is set at 99 cents.) It’s not about the 30 cents I might get for selling a 100,000-word book. It’s that people are more likely to actually read it if they make that minimal investment. It’s the shopping cart analogy from my previous post: just a quarter is enough to stop a lot of people from walking off with shopping carts.

Solution: Reach the masses

Free is used best when it’s leveraged by the power of promotional platforms like Bookbub. There are many more such services but Bookbub is still the big dog at the moment. You can argue Bookbub is hard to get into and provides less value than it once did, but it does appear to reach more readers than any other service.

Go to AuthorMarketingClub.com to use the free submission tool for multiple ebook marketing sites. They’re great additions to a Bookbub promotion and, failing that, might be an alternative. Most of these sites are free or inexpensive. They require application time and a varying number of reviews and ratings. Author Marketing Club tools reduce application time and can even help you get more reviews.

5. Problem: Perception

Some readers think that if it’s free it must be a bad book.

Solution: Over-deliver

Surprise them with a good book and we may even be rewarded in the reviews for overcoming their low expectations. It’s not their fault they don’t understand the problems of indie authors trying to grow our readership. It’s not their problem that they mistake price for value. It’s our problem.

Additional solution: Ignore Mr. and Mrs. Crankypants.

Recently I read a comment in a review where a vituperative minority cast aspersions on indies for daring to write series. If it was a series, it couldn’t possibly be any good. That was an odd and new prejudice to me. But so what? That’s not a reader who’s going to become anyone’s true fan. That’s a bomb thrower and all they love is the sound of their own voice. Forget it. (And if you figure out how to forget it, tell me how you do that. I’m still a boiling cauldron of rage at any injustice and slight.)

6. Problem: The Devaluation Argument

Literature hurts to produce. Squeezing out a novel is excruciating. Surely, we should never gift our books to anyone, even temporarily, in the dim hope we’ll gain new readers who have never heard of us. We’ll send the message that our work is worthless to Mr. and Mrs. Crankypants.

Solution: Get off the fainting couch and get over yourself, Butch.

This is a neurosis writers commit on themselves before any nasty reviewer gets a chance to sneer at us for being entrepreneurial artists and independent publishers. Sure, writing books is hard, but it’s not that hard. If it is that hard, maybe you aren’t enjoying the writing process enough. (I hear crocheting is calming for the sensitive neo-hippie plus you get garish hangers for your potted ferns when you’re done.)

The Devaluation Argument might not be all wrong. I’ve already confessed my discomfort with perma-free. (Yes, there’s the math of it. Math doesn’t stop me from feeling what I feel.) But to cut off the most effective tool for discovery that I know of? That smacks of Self-aggrandizement calling itself But What About the Pricelessness of Literature? Let’s not be so precious about the writing process that we write good books too few ever get to read.

Writers need to promote to be read. Most sales platforms suck at promoting and advertising our work successfully. Until they improve, this is our lot and the value of discovery and growing our readership is going to cost us. We have to suck it up.

Alternate Solution 1: Reframe the problem

When you give your book away, that’s generous. A lot of people don’t have money for an entertainment budget and you’re helping them out. That feels good doesn’t it?

Alternate Solution 2: Go back to the math despite how you feel

This week I consulted with an author whose ebook was priced at $9.99. I suggested he drop the price.

The author frowned so we went to Amazon’s pricing tool. It’s in beta but it’s interesting and can be useful. I don’t set all my prices by it, but I do pay attention to it. You’ll find it on the Rights and Pricing page of your KDP Select Dashboard.

At $3.99, the tool predicts that his profits will rise by over 400%. How do they do it? Volume. Free promotions create volume and inertia, too. Better than doing nothing, right?

Alternate Solution 3: Know that many people are price sensitive for good reasons

One guy told me recently, “I don’t pay attention to price. If I want a book, I buy it.” 

I nodded. What I didn’t say was, “Yeah, but, dude! You’re rich. You didn’t ask the salesperson what your new car would cost.”

Some of those same price-sensitive people will become true fans, and buyers, once you demonstrate that you and your work are worth their time and investment. Without free, a lot of them won’t give you the chance to prove your writing’s worth. Think long-term.

Give coy readers a chance to fall in love with what you do. And why wouldn’t they? You’re adorable.

~ The Christmas thing is happening. You’ll find all my ebooks and paperbacks here. I’d appreciate it if you bought a book or fifteen. Thanks!

 

 

 

Filed under: author platform, free ebooks, Publicity & Promotion, publishing, readers, , , , , , , , , , , , , , , , , , , ,

Cyber Monday? Cyber Week Deals are the norm now. Here are two for book lovers.

Black Friday, Cyber Monday, Cyber Week…it’s a huge, stressful rush, isn’t it? And for good reasons. There are deals to be had and the retail environment has changed. A lot of people don’t have a lot of money to spend on Christmas gifts. Many of us work two or three jobs to cobble together one low-paying job. The loss leaders and door buster items lure people to grab a sleeping bag and hang out all night outside of Best Buy (hoping to avoid getting crushed or murdered over a waffle iron.)

So here are a couple of big deals from me:

Many are only dimly aware that I wrote a lot of books besides This Plague of Days. (Love it. It’s awesome, but wait, there’s more!)

For a few days, I’m putting all the ebooks I’ve written except TPOD (crime novels, non-fiction, the short story collections) on sale for just:

99 cents! 

To get to my Amazon author page, please click any of the links on the right from THIS PAGE.

If that’s not cheap enough for you, how about free?

I’m revising my novel on Wattpad in front of God and everybody so you can see it new and fresh as I upload it chapter by chapter. Click the cover below to get started on an amazing trip into the paranormal with a girl from Iowa. Armageddon awaits. Expect twists, jokes, secret armies, magic spells, swordplay and lessons on how to survive the end of the world. We’re probably doomed anyway, but…well…you’ll find it surprisingly upbeat.

Don’t miss this. It can’t last long because it will go up for sale by Christmas.

Cool? Cool.

Happy Monday and Merry December, everybody!

 

Have a look at the beginning of my new series, free on Wattpad.

CLICK THE COVER to have a look at the beginning of my new series, free on Wattpad.

Filed under: Books, , , , , , , , , , , , , , , , , , , ,

Writer’s A, B, C: Free tools for finding happy new readers

1. Anonymity is the problem.

2. Discoverability is the issue.

3. Being broke is the obstacle.

4. Prolificacy is the strategy.

5. Generosity is the solution.

Today, I’ll give you three strategies I’m using to sell more books. First, there’s this:

Murders+Among+Dead+Trees+1121-1

This book of suspense is FREE until midnight, March 7, 2014. Have a look, if only to read my favorite three-star review of all time. You might also enjoy it so see for yourself. 

Okay, we all know we can do giveaways to increase our visibility by lowering the risk to new readers, but how to promote it? Here’s what I’m doing:

A. Stop ignoring Facebook groups.

I didn’t mean to ignore anyone. In fact, I’m quite active on Facebook and have made new friends there. After the release of a new book, there’s often a flurry of new friend requests and it’s great fun to interact with readers there because they’re enthused and friendly.

Over time, I’ve joined several relevant Facebook groups. If I had a spare moment (more rare these days) I’d lurk more than I’d participate. Mostly, I’d concentrate on the main news feed. That’s what draws the eye. However, there are plenty of groups to join where you can connect with like-minded people. I’m paying more attention now, making new friends and finding potential readers there.

B. I’m using Wattpad.

It’s a free platform for interaction, improvement, encouragement, feedback, sharing and promotion. Best of all, writers are welcome. Wattpad is not new, but I’ve pretty much been ignoring it. That stops now. It could be a great addition to your platform, too.

Several authors I’ve spoken to have not felt that Wattpad led to conversions. However, like me, they weren’t really active on the site nor did they promote it. To build an audience for the long-term, go where the readers are. Since these readers are also writers, you can expect respect there. It’s a friendly atmosphere.

So, for instance, you can get a sneak peek at my new book now. It doesn’t come out until spring, but I’ve put up the first chapter (The Prelude) of Season Three on Wattpad. It’s not for the faint of heart. Click here to get the link to see the big opening and you’ll also find out what Batman has to do with the apocalypse.

Wattpad’s membership is young and vibrant. I joined early but I wasn’t over there enough. I’m paying better attention now and encouraging my readers, new and old, to get that free sample there. But remember, it’s a social platform. Follow people. Read their stuff. Interact. If you find yourself having fun, congratulations. You’ve just discovered another social medium that’s for you.

I plan to use Wattpad for developing book ideas and finding new authors to read. It would be fun to write short stories as prequels and sequels. Best of all for me and for readers, I’m interested in writing more stories within the worlds I create. 

For instance, This Plague of Days takes place across continents. It’s a vast and sweeping story of the fall of our civilization. Beyond the books, there are many facets I couldn’t tell within the stream of the serial. I’d like to try out Wattpad for stories about minor characters. What happened to Brandy before Jack finds her at the opening of Season 2? What happened at the Joint Air Base in Charleston, before we get to it in Season 3 of This Plague of Days? Stories like that are fun and lead new readers back to all the work you’re selling. (Mental note: Write more books.)

But Chazz, I hate free. Free is evil.

Pre-sold readers are the best audience for any work. Free short stories are a powerful way to find them. If you hate free, write them on Wattpad and, when you’re ready, delete them from Wattpad. Then put your book up for sale as you normally would. That way, your work is doing more work for you while you’re creating it! You might even get valuable feedback through the process as you gain new potential readers for the rest of your books. Considering all that, do you still hate free?

C. Find your audience with more coopetition.

Horror authors Armand Rosamilia and Tim Baker put their talents together in a scary pack two novellas for only 99 cents. Click here to check out Dying Days: Siege 1 and 2. Working together, these guys are louder and reach more readers. That statement about being loud is also affirmed by their weekly radio show, Friday Night Writes. See you in the forum there tonight. Don’t forget to tune in at 8 pm EST. (I use the TuneIn app so you can listen to Surf 17 in Flagler Beach, Florida no matter where you are.)

Next logical question:

Got a novella or some short stories? Who are you going to team up with so you and another author or authors can get more visible?

Triberr is free, too.

I’ve already suggested Triberr as a way for authors to promote each other more effectively and systematically. This week I was invited to join a new tribe that targeted my readers. It’s a good fit because the niche is more specific and my tribe mates are all really strong bloggers.

This is coopetition (a phrase coined by author Joanna Penn, I believe.) The bloggers with whom I’m cross-promoting share similar interests so, as we tweet together, we expand our reach. Blogs generally aren’t very powerful tools, but Triberr is a fulcrum to gain leverage.

Do it right.

Lately I’ve noticed that a few “gurus” in the business are coming off…well…a tad dickish. “Prideful” my Baptist minister grandfather would say. The barrage of narcissism is off-putting and surely hurting them in the long run. I’m worried they might break their arms clapping themselves on the back that hard. That’s why this is such a great time to be generous and humble.

This isn’t about cheap marketing strategies. It’s an attitude that will make you happier. It’s about being the sort of person who elevates their circumstance by helping others instead of stomping them down and standing on their necks. To quote Patrick Swayze as Dalton from Roadhouse (again!), “It’s nice to be nice.”

Better Twitter.

Every day I scan my Twitter stream for people doing cool stuff. It might be an enthusiastic book review or a factoid or a joke. I don’t care what it is as long as it’s cool, fun or helpful. Retweet freely. Too often, I think we’re looking at Twitter’s “Interactions” stream. That’s a mirror. Look out the window instead. Look at what other people are doing and promote them to your followers to expand your view and your visibility. Your followers will appreciate the curation effort and you’ll have more fun with Twitter.

I’ve also made a conscious effort to go find new cool people I want to get to know. How do we find cool readers who are hot for our work? Hashtags are search handles. Use key words to find and follow avid readers of your genre. Active is faster than passive.

By sharing more, we all get to eat and have a more enjoyable meal. 

~ You read all the way down here? Oh, Sweetie, Baby, Cookie, Honey! For your endurance alone, you deserve Murders Among Dead Trees by Robert Chazz Chute. Click!

Filed under: author platform, Publicity & Promotion, publishing, self-publishing, , , , , , , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 10,074 other followers

Brain Spasms a la Twitter

%d bloggers like this: