C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

01/31/2013 • 5:30 PM 3

New podcast release at AllThatChazz.com

On All That Chazz, I’ve just released a new podcast episode called Furious. I confess that I have broken a record that lasted 10 years. That was an impressive streak while it lasted. I can’t tell you what the record is because it’s very NSFW, but you can hear the vulgar, neurotic truth at the link.

In other news, I talk about casually offending listeners (and readers for that matter), Christians versus atheists, plus I read from the next chapter from Higher Than Jesus, “Rage in Heaven”. Expect action, adventure, lisping and macho BS that knows it’s macho BS. Enjoy!

Have a listen. Have a great day, or make it one.

~ Higher Than Jesus is funny crime fiction about a Cuban hit man with a tragic past and mommy issues. He also has a perilous addiction to Vicodin, a burning need for righteous vengeance and he worships the gorgeous blonde glamazon, Willow Clemont. Click here to see all of Chazz’s books.

One of us! One of us! Burn that bushel to sell more books (chazzwrites.com)
Author Platform: Problems, Solutions & Stuffed Speedos (chazzwrites.com)
Setting writing and exercise goals that work (chazzwrites.com)
Seven tips about book marketing very few will heed (chazzwrites.com)
Micro-publishing is publishing: Tools, tech and committing to change (chazzwrites.com)
TOP TEN: Reach more readers with these blog tweaks (chazzwrites.com)
What gets clicks (chazzwrites.com)
The Moving Forward Edition (allthatchazz.com)
The No Excuses Edition (allthatchazz.com)

Filed under: podcasts, all that chaz, All That Chazz, allthatchazz, Amazon.com, Animoto, Author, comedy, crime fiction, frustration, higher than jesus, Not safe for work, Podcast, rants, Robert Chazz Chute

01/28/2013 • 8:35 PM 3

One of us! One of us! Burn that bushel to sell more books

I’ve rethought free lately and I see now that I got something wrong. I didn’t wade deep enough into the free pool. When we give books away, we shouldn’t focus on getting those same people to buy more of our books, as awesome as that would be. We should build a team of enthusiastic disciples. As marketing guru Seth Godin says, “Nobody says I can’t make a living because too many people are reading my book for free.”

I had assumed that he simply meant that same group of “too many people” would turn around and purchase the rest of your bookshelf. Therefore, publish a lot of books.

It’s still a great idea to publish a lot of books, but we can go much deeper. Here’s how:

INVERT THE CURRENT STRATEGY

Most authors try to get traction in the short-term by having friends and family buy their books and hope that, somehow, word will spread. That’s a flawed strategy, not least because it’s incredibly hard to get anyone to write a review.

Instead, think long-term leverage. What we should do is give books away to our true believers to build our network of reviewers, allies and preachers of your gospel. Your biggest fan isn’t necessarily your dad (at least mine isn’t.) My biggest allies are on my newsletter subscription list and those who have declared themselves fans. That’s my beachhead. We seed the morphogenetic field and percolate through the culture by sending out free information. (That’s even happening now as you read these words.) To infest the culture, you’re going to need a cult.

HOW TO BUILD AN AUTHOR CULT WITHOUT BEING EVIL

If some loon can convince a group of nerds to become eunuchs because aliens are arriving in a comet’s tail (yeah, that happened) building a cult shouldn’t be too much harder than convincing friends to help you move a piano. Okay, it’s going to be pretty f&$#!!! hard to reach critical mass, but the alternative is obscurity and failure, so gird your loins and strap in.

What each of us needs is a cult of proselytizers to spread our word. They’ll tell two friends and they’ll tell two friends etc.,… We need people — author CJ Lyons calls them “street teams” — to read, review and spread the happy word. We build those teams by giving away free books. This is not new. However, when most of us think about free promotion, we think of a contest giveaway or our five KDP Select free days. There’s much more to do and these strategies require your generosity.

CULT LEADER ACTION PLAN

1. The long-term money starts with your list. Build one. If you don’t already have one, set up a subscription for a newsletter on your author site. I use Mailchimp at my author site, AllThatChazz.com, I give shoutouts on the All That Chazz podcast to new subscribers. I’m thanking them, but I’m also giving their book, business, blog or website free promotion. You have to incentivize now to monetize later.

2. In advance of your next book release, give away review copies to people on your list. CJ Lyons gives away fifty books at a time to her street team (out of a pool of 200, so she’s not asking the same people for an advance review all the time. She published eight books last year.*)

Some churlish people think there’s something wrong with reviews appearing as soon as a book is published. That’s not cheating. It’s actually standard practice in publishing to give out advance review copies (ARCS). Every publishing house gears their publication dates to when reviews can appear in major publications. CJ Lyons admits she’s received a three-star review from a street team member, so obviously membership in her cult doesn’t equal idolatry for every book.

3. Speaking of standard practices, send out more review copies to book bloggers and review sites. Sharing an epub file or a kindle mobi costs you nothing so there’s no reason to hold back. I’ve switched my thinking about paperbacks recently, too, so my focus with CreateSpace is usually (though not always) for promotional purposes and much less for direct sales. I always send signed paperbacks to influential people, editorial team members and people who have inspired me as a special thanks.

4. Write something that is meant as an introduction to your flavor and make it extremely cheap or free forever. It doesn’t have to be long but make sure you show off. Here’s a NSFW example from Johnny B. Truant. He says this one essay about our place in the universe gets 60 downloads a day. It takes just a few minutes to read, but he’s spreading his word and beginning induction into his cult.

Naturally, some authors will object to these strategies. I’ve anticipated objections so…

SKEET SHOOTING

PULL! But giving away free books devalues my art!

BLAM! What devalues your art is, though no doubt brilliant, it’s sitting unread. Your light is hiding under a bushel of entitlement. To burn that bushel: Get generous, make friends, build a list and inspire a network.

PULL! But I don’t want a “cult”.

BLAM! Don’t get so deep in the metaphor that you miss the tasty cheesecake. Chuck Pahlaniuk’s fans really are called “The Cult” but they haven’t established an armed, fortified compound. They’re just really into Chuck’s books…okay, and possibly punching each other in the face. But who isn’t into Fight Club?

PULL! I want my success to happen organically so it’s not a flash-in-the-pan cult of personality.

BLAM! No worries there, mate. If they don’t like your books, they’ll hate you. Everyone confuses the book with the worst potential of its author.

BLAM! The marketplace is so congested, one “flash in the pan” might be our best chance. Success could come without getting others to blow your horn, sure. However, it’ll probably be a post mortem-type deal. Your genius will be discovered when an Amazon hard drive is pulled from the sand of a burnt Earth by a curious alien who discovers he’s really into cozy mysteries set in Maine with a ghost unicorn as the retired detective out to solve the murders of syphilitic elves. Best of luck.

PULL! I really just want to write my books and do no marketing.

BLAM! Most authors get into micro-publishing to take control of their fate, not leave it to the whims of strangers. (No offense intended, but what are you doing reading this far then?)

BLAM! You can just write more books and hope for the best. That’s not the way to bet, though. This is Art + Business = Art that is read + More Art. If marketing makes you feel impure, why publish at all?

PULL! Free is the finish line for the race to the bottom in book prices!

BLAM! Since few will heed this advice, don’t worry about what the unread herd does. The herd focusses on losing 100 book sales. Your intention is to stun with sales of 100,000 to a million or more.

BLAM! Good art will survive. You can’t build a cult around your books if they suck. In fact, give away more bad books and you’ll sink faster.

PULL! Free means more one-star reviews from people who will never like my books!

BLAM! Why worry about people will only ever download it if it’s free? They aren’t eligible to be cult members. One-star reviews are usually so poorly thought out, no one takes them seriously besides people who give out one-star reviews. When you’re selling chocolate, you don’t grieve for those freaks who only eat vanilla. Sell more chocolate.

*The Self-publishing Podcast has a great interview with CJ Lyons in Episode 32.

~ For more from me on micro-publishing and book marketing, pick up Crack the Indie Author Code and Write your Book: Aspire to Inspire by clicking the covers on this post.

I’m hunting for cool and interested people for my cult. Are you one of us? To sign up for my free newsletter and get a shoutout on the All That Chazz Podcast, go to AllThatChazz.com and do the drill in the right sidebar.

I’m looking for cool and interesting people. Are you one? To be interviewed on the All That Chazz podcast, click the Chazz Has Guests tab at the top of this page.

Author Platform: Problems, Solutions & Stuffed Speedos (chazzwrites.com)
Seven tips about book marketing very few will heed (chazzwrites.com)
Micro-publishing is publishing: Tools, tech and committing to change (chazzwrites.com)
Amazon sales secrets you’re probably missing (chazzwrites.com)

Filed under: book marketing, Publicity & Promotion, publishing, All That Chazz, allthatchazz.com, Amazon.com, Author, book, book marketing, CJ Lyons, Crack the Indie Author Code, ebook, free days, free ebooks, giveaways, Johnny B. Truant, Podcast, publicity and promotion, Publish, publishing, Robert Chazz Chute, seth godin, Write Your Book: Aspire to Inspire, writing

01/20/2013 • 8:45 PM 7

Micro-publishing is publishing: Tools, tech and committing to change

WordPress Widget: Milestone

Your greatest tool is your mind, but your armoury doesn’t stop there. There’s that baseball bat under your driver’s seat. Oh, and glance to the left for my new deadlines, on display for Thor and everybody. I’ve struggled a bit with two works-in-progress. I had a false start and have to backtrack a bit with one (for the greater good). The other book is in revisions. It’s a huge project. It’s so secret, a team of kidnapped international scientists are working on it in a fortified base under a volcano guarded by an army of cloned ninja monkeys.

Projects need deadlines and production schedules. Successfully meeting those goals requires that I broadcast those commitment to my peers. That’s you, and that’s where the time trackers to the left come in. It’s a countdown to the launch of my metaphorical rockets. The timers are created with a WordPress widget you can use, too. On the Widgets menu of your WordPress dashboard, it’s called Milestone. Easy-peasy-here’s-a-reminder-to-stay-on-track.

Use Animoto for quick and easy video messages

The second tool for spreading the word is Animoto. Videos get more attention than text. That’s our world. Deal with it. Many readers will click the video without reading these words. That’s okay. I just wanted to point out that a couple of months ago, I made a loud declarative statement that I would soon have all my books available everywhere. After polling a number of fellow authors and chatting with friends and allies through this blog, it’s apparent to me that I’m not ready to ditch KDP Select entirely just yet. The migration to other platforms will be slower than I anticipated because the consensus is that exclusivity with Amazon is still the better bet overall. My forays into other platforms will be experiments, measured and evaluated.

Here’s a link to my first Animoto video.

Make a video of your own at Animoto.

Ditching intermediators

The beauty of micropublishing is that we can be flexible and change our minds without calling a meeting or paying extra fees for each detail. In the spirit of taking full control of my books, I’m ditching BookBaby. For my first book, Self-help for Stoners, I used their service to publish the ebook. It might even have been the right choice for me then. I was too intimidated by the details of dealing with formatting and taxes and I wanted to get my book published faster.

Now I’ve got it together eight or so books later, it’s apparent I’ve sacrificed too much flexibility in giving up Self-help for Stoners to an intermediator. Any minor change in strategy costs more money, takes more time and, frankly, they’ve been slow to respond to my requests in the past. I like when the check arrives, but with a little more effort, I can cut costs, regain control and optimize the book. Once I withdraw it and republish, I can make those changes quickly and easily. I’ll release Self-help for Stoners as a new edition with new material. This baby’s growing up. No more hesitation or excuses, hoping things will get better. I’ll make them better.

Book category Bingo

Speaking of switching tactics easily, readers may find you by your book categories. They may not discover your awesomeness for the same reason. When is the last time you revisited your book’s categories?

I reviewed all my books’ assigned categories yesterday. For my writing and publishing guides, I changed to “Editing and proofreading” for the first book and “Authorship” for the second. You are allowed two categories per book. Choose wisely. For Bigger Than Jesus and Higher Than Jesus, I switched from “Hardboiled” to “Crime” and from “Suspense” to “Crime” respectively. I’ll give that some time and if there’s no improvement, I might try switching to “Men’s Adventure” and see how that flies. It’s free to experiment when it’s all under your direct control.

Experimentation, improvement and getting it right is fun when it’s under your control.

~Robert Chazz Chute is that guy who thinks like a hit man but has learned to sublimate his rage with humor, usually. Hear the first chapter of Higher Than Jesus, in which his hit man, Jesus Diaz, looks for love in all the wrong places (and Vicodin and bombs in Chicago.) It’s on the All That Chazz Podcast, broadcast chapter by chapter once a week. Or just go read the book. It’s fun and funny.

8 Tools to Create an Irresistible Ebook (chazzwrites.com)
Allison M. Dickson: Why I Left Smashwords (chazzwrites.com)
Seven publishing trends that will define 2013 (pandodaily.com)
Kindle books from Word: A micropublishing tutorial (walt.lishost.org)
Top 9 Thoughts on Why You Might Want to Self Publish (selfpubadvocate.wordpress.com)
#NaNoWriMo: How to make reading like cardio (chazzwrites.com)
How I handle trouble (like Jesus) (chazzwrites.com)
My Year in Indie Publishing: Lessons learned (chazzwrites.com)

Filed under: publishing, Amazon, Amazon.com, Animoto, Author, book, book marketing, commitments, crime, deadlines, E-book, micropublishing, Publish, publishing, suspense, video, WordPress, writing

12/31/2012 • 11:41 AM 7

What will you make of 2013? Help is on the way.

If you don’t go for new year’s resolutions, you can still get tips and inspiration for your writing life with Crack the Indie Author Code.

Screw wishes. We’re going to make it a happy new year.

People make resolutions. Most will fail, yet tonight, most of us will make resolutions anyway. The trick, of course, is to make the resolution turn into resolve by making the same conscious decision to choose a better life again and again, every day. Tonight, just after midnight, a new podcast will be broadcast at AllThatChazz.com. Tonight’s podcast is all about juicing up your mojo and getting your motivation to tackle 2013 amped.

We can make this the year we actually follow through on our resolutions for a better business, larger readership, a better body, better relationships…whatever your aim. You can be a happier you. Tonight we start a better life with new energy and new resolve. My children aren’t afraid to take classes, learn new things and practice skills at which they aren’t immediately perfect. That’s how they get to excellence. And Gee-ZUZZ! They’re little kids! They know this! Surely, I (a theoretical adult) can step up my game!

Part of our new commitment to ourselves is accountability with resolution partners. To succeed, you will report to someone who will keep you honest and on track. Don’t have anyone? Go to AllThatChazz.com and try out Speakpipe, the free voicemail app. (Just click on “Send me a voicemail message” at the top right at All That Chazz.) What are your resolutions to make it a Happy New Year?

Your life is a story. You write stories. So write your life.

What’s the problem? Deciding to do it.

It’s not a one-way street. Tonight I’ll reveal my commitments for 2013 at All That Chazz.

(For the three of you who care about how I’m changing my life.)

No resolutions? We hate you for being perfect!

…nah. We envy you.

~ Robert Chazz Chute is just some guy/crime novelist/author of Self-help for Stoners/millionaire/playboy/inventor/philanthropist…wait…no. Most of that is Tony Stark/Iron Man. Anyway, I wouldn’t listen to Chazz if I were you. On the other hand, his podcast is free, Speakpipe is free, these blogs are free and a new commitment tonight might turn our lives around and maybe even save a life. Check out AllThatChazz.com for the New Resolve podcast and Chazz will explain himself, January 1, 2013.

Podcast: The Christmas Apocalypse Edition (allthatchazz.com)
TOP TEN: Reach more readers with these blog tweaks (chazzwrites.com)
The Way Out is Through (and a bonus!) (allthatchazz.com)
How writers become publishers: Tools for the quest for love in 2013 (chazzwrites.com)
The Death by Ewok Edition (allthatchazz.com)
Chazz Comes Undone (+ a free ebook) (allthatchazz.com)
Ta-da! Motivation, Inspiration & Information for Writers (chazzwrites.com)

Filed under: publishing, All That Chazz, allthatchazz.com, Amazon.com, blog stats, blogging, Chazz, chazzwrites.com, Crack the Indie Author Code, crime novelist, E-book, free voicemail, happy new year, New Year, new year's resolutions, Podcast, resolution partners, resolutions, resolve, Robert Chazz Chute, self-help for stoners, speakpipe, voicemail message, WordPress.com

12/27/2012 • 12:57 PM 13

TOP TEN: Reach more readers with these blog tweaks

Tips and inspiration for the indie author’s journey to publication.

Besides writing more books (I am), I’m always looking for ways to improve so I can reach a larger audience. Here are a few things I’m doing to help my audience find me. To reach more readers, consider these improvements for your blog, if you aren’t already doing them.

1. Scannable posts.

I tend to write long posts. If I’m going to do that, I need subheadings so readers can find the information they want quickly. The average amount of time readers spend on anyone’s blog is somewhere between two blinks and a click.

2. List posts (like this one.)

If it’s going to be long, make it a list if it’s logical to do so. Everybody loves list posts and the Top Tens in Crack the Indie Author Code and Write Your Book: Aspire to Inspire are among the most read and most popular chapters.

3. Shorter posts.

Funny is great, but I should use it to make a point memorable. Otherwise it delays getting to the point. Shutting up about that now.

4. More internal links.

Readers love certain posts more than others. They should get links to similar posts so they can fall in love more deeply…er, I mean…um, get better informed.

5. Speakpipe.

Some readers want to connect more. Now they can leave me a voicemail on my author site. Check it out and leave me a message to see how it works. It’s the tab off to the side on the right. You can do this, too. Speakpipe is easy to sign up for and yup, it’s free.

6. Upping my verbal game.

Regular readers know I broadcast the All That Chazz podcast once a week. It’s fun, but it needs more punch. Brace yourself for the new episode airing Jan. 1. It’s full of testicular fortitude (or brass ovarian fortitude, if you prefer) and explores the subject of changing our lives and New Year’s resolutions in a way that will blow your mind. I can expand my audience to even more strangers if I podcast better.

2013 will also bring more interviews (maybe you!) for fresh energy to the podcast. My elocution is much better and my stammer less pronounced when I’m in conversation. Or when I do my Hannibal Lecter impression. The serial, week-by-week reading of Higher Than Jesus is coming, too.

7. Serialization on the author site.

I’ve already podcast Bigger Than Jesus. I’ll soon post a new chapter on the author site weekly. Serialization seems to be working well for other authors and, since I have a long series planned for my Cuban hit man, I want as many readers as possible to get the opportunity to get hooked on Jesus (Diaz, that is.) That’s also why the Hit Man Series introductory book is only 99 cents at the moment.

8. Embedded book samples on the author site.

I will soon include more pages so you can check out each book as a kindle sample. You can do this too. India Drummond explains how here.

9. Expansion to new platforms.

After signing on to KDP Select, I’ve acted as if Amazon is the only game in town. At the end of January, my exclusivity clause runs out the clock and I’ll expand to all other platforms so expect more download options and links for whatever your tablet or e-reader of choice is. Kobo and Apple are not as big as Amazon, sure, but they are in more markets and are coming up. With an eye to the long-term, I’ll be everywhere.

Each new book will still get its first shot at Amazon in 2013, but after that first three months, I’ll give readers everywhere a man-hug, no matter their device. Yes, I know you can read any book on Amazon with a free reading app for any device, but even if you’ve got a crappy Sony e-reader, that’s what you want to use.

10. I’ve got to make sure I reply to every comment.

This should be a no-brainer. It’s a time management issue. I appreciate it when people leave comments. However, I don’t necessarily acknowledge them all and I have to do better at that to encourage interaction and affirm I’m fully engaged. (That’s a dickish, marketing-speak way of saying, “I care. Thank you.”) When you comment somewhere and it’s not acknowledged in some way, it feels like your hand got slapped when you were going for a friendly handshake.

BONUS

I’ve got to do more guest posts on other blogs and I must do more with my author site.

ChazzWrites gets a lot of traffic. I need to make sure there’s more discoverability among strangers, spillage and funneling to more great content for those interested in my work. Hence, more links to the author site for more opportunities for us to fall in love with each other (in a platonic, non-creepy, man-hug sort of way.)

More tips and tricks to steer your authorship.

~ Robert Chazz Chute is…does this little bio at the end of posts make me look like a douchebag who takes himself too seriously? Does this bio make me look phat or just fat? Check out the All That Chazz podcast at AllThatChazz.com. For not much longer, you can find all my books of suspense and hardboiled action here.

Marketing Your Books: #11 is really harsh. Sorry. (chazzwrites.com)
2012: The Peak of Independent Authors? (chazzwrites.com)
My Year in Indie Publishing: Lessons learned (chazzwrites.com)
The Way Out is Through (and a bonus!) (allthatchazz.com)
Ta-da! Motivation, Inspiration & Information for Writers (chazzwrites.com)
Twitter: The Cull and The Call (chazzwrites.com)
#NaNoWriMo: How to make reading like cardio (chazzwrites.com)
Podcast: The Christmas Apocalypse Edition (allthatchazz.com)

Filed under: publishing, All That Chazz, Amazon, Amazon.com, Author, Bigger than Jesus, Blog, blogging, book marketing, book promotion, books, conversions, Crack the Indie Author Code, ebooks, embedding kindle samples, get more readers, hardboiled, improving your blog, Kobo, new year's resolutions, Podcast, publishing, reach more readers, Robert Chazz Chute, self-publishing, speakpipe

09/03/2012 • 7:42 PM 4

The Great Review Controversy, Take 2

From The Telegraph: A best-selling British crime writer, RJ Ellory, used pseudonyms to pen fake glowing reviews about his “magnificent genius” online while simultaneously criticising his rivals.

Read the link? Wasn’t that frustrating?

This time it’s a writer from the traditional side of publishing who has disappointed and embarrassed himself. As bad and individual as the act is, I’m relieved he’s not an indie author. Blame has been spread around like confetti at a clown rally lately and I don’t want any more glitter in my jock. Will the fact that he’s traditionally published buy indies any more slack? No, but it probably won’t make things much worse for us. It’s so difficult to get reviews and build an audience that I find it disheartening to be painted with mile-wide brushes. I’m trying to make a living as a suspense novelist here!

Instead of distrusting five-star reviews — or automatically believing one-star reviews — I wish more people paid attention to reading samples. I encourage everyone to read book samples before clicking “buy” (even when, perhaps especially when, it’s “free”).

Reviews get too much weight in some people’s minds. My tastes aren’t necessarily yours, so why give so much power away to another when making reading choices? I read book samples to avoid unpleasant surprises. The first chapter usually gives me a glimpse of the quality and tone of what’s to come. Some people fail to exercise the reading sample option and then blame the author. “I wanted romance and this is fantasy! How dare she?” That’s like getting angry because the drugstore doesn’t sell coconuts.

Is Amazon really “Spamazon”? It’s the Internet. Is the fault in our tools or in ourselves? To confront the problem of bad reviews, fake reviews and attack reviews, we need to grow up, do our due diligence and keep things in perspective. You don’t believe everything you’re told. Fine. Enjoy those free reading samples and make better informed choices before the too-easy click.

Indies are mostly beautiful dreamers and bold, generous storytellers. We are not all evil scammers out to fool readers. Many of us tell entertaining stories with few resources and we perform this service for the equivalent of couch change. It’s churlish to make all authors collateral damage for the offences of others.

When the NY Times story about paid-for reviews broke last week, I was initially forgiving and didn’t take it so seriously. John Locke, for instance, may have paid for reviews, but he said he was open to honest opinions as well and he still wrote all his books which, nicely reviewed or not, a lot of people like. I wished he’d mentioned the paid-for-review strategy in his how-to book in the interest of full disclosure, but at first I figured his tactic just sped up his trip on the success train. However, when I saw so much negative reaction from potential buyers, I got sad. Unfairly or not, it hurt our reputation.

Then I realized I couldn’t approach Locke to ask for a cover blurb for my next book in The Hit Man Series. He was on my short list of authors I planned to ask for an endorsement. I’m not assuming he would have gone for it. I’m just terribly disappointed because of the damage done. (That cry of “I’ll never read indie again!” really got to me, silly as it is.) I read a few of Locke’s books and enjoyed them, but now his name is tainted with the “Paid for Reviews” badge. He’ll recover from this. Locke has a huge fan base who don’t care about this controversy. It’s probably too inside baseball for most and for people who are already fans, why would they care?

It hurt me and fellow indies, though (and we don’t have that big cash cushion to ride out the bad weather.) You know that saying, “Save a horse, ride a cowboy”? Indies need a bumper sticker, too: “Save an author, buy a book.”

Hm. That’s not near as sexy and catchy. Suggestions?

Crime writers clash over reviews (oddonion.com)
Crime writer admits faking ‘breathtaking’ Amazon reviews (theweek.co.uk)
“I’m sorry”: Award-winning crime novelist admits fake five-star reviews of his OWN books (mirror.co.uk)
Crime Novelist RJ Ellory Faked Book Reviews (news.sky.com)
One Star, Mr Ellory…. (blogaboutwriting.wordpress.com)
Unethical Scumbags (leegoldberg.typepad.com)
Authors slam fake reviews on Amazon (morningstaronline.co.uk)
The Murky World of Paid Reviews – The John Locke Scandal (davidmcgowanauthor.com)
The Market For Paid Reviews Extends Beyond Indie (debsanders.com)

Filed under: publishing, Amazon, Amazon.com, Author, authors, books, Criticism, five-star reviews, fraudulent reviews, indie authors, John Locke, Locke, New York Times, one-star reviews, reading, review, reviews, RJ Ellory, Spam, suspense novelist, writers

08/29/2012 • 5:59 PM 10

Amazon: My last stab

GET BIGGER THAN JESUS, FREE ON AMAZON TODAY, TOMORROW AND FRIDAY

Free promotions sure aren’t what they used to be. Last December, with Amazon’s old algorithm, friends of mine made big money. Success on the free list actually translated to success on the paid list. Then everything changed and many of us have been slow to react, me included. I notice that, among my writer friends, many (most?) are selling their books on KDP Select exclusively, five free days and all, for the first three months and then they aren’t renewing with KDP. They’ll continue to sell on Amazon, but there are plenty of other places to sell besides Amazon. After that first three months of trying to take advantage of the Amazon advantage, they put their work up everywhere else, too. That’s what I’m doing with the foundation book of my crime novel series, Bigger Than Jesus.

BY THE WAY:

Bigger Than Jesus is available for free in ebook form

until Friday, and then that’s it.

As The Hit Man Series continues, I don’t know if I’ll go exclusive at all, even for those first three months. The math just doesn’t seem to add up to a marketing strategy that’s advantageous. In truth, it hasn’t been helpful to many indie authors for some time. I stuck with it because of the timing as my previous books launched. I have three books to release before Christmas and the eggs won’t be going into one basket anymore.

Someone asked me recently, “What’s the latest success strategy for indie authors?” I encountered some resistance when I replied, “There isn’t one.” We’ve had the publicists, advertising, press releases, blogging, podcasting, Twitter (and various derivative Twitter strategies), Facebook, Pinterest (maybe?), the 99 cent strategy, blog tours, free, Goodreads, book bloggers, etc,…. Some combination of these elements may work for someone. Though they’ve all been effective for someone individually in the past, no one strategy seems to deliver a knock-out punch. When I say there isn’t one, I don’t rule out the possibility of their effectiveness in the plural, if you have the time to do all that. (You don’t. Go write instead.)

Which brings up the question: Will Amazon change its algorithm again so it makes sense for us to stay exclusive with KDP Select? Who knows? Amazon’s algorithms and their rationale may be deduced, but are never made explicit. That information is solely on a need-to-know basis. (Apparently, we don’t need to know.)

Amazon is good at what they do — or has been — but it’s unreasonable to expect they’ll be right all the time, even with their vast resources. More to the point, Amazon’s looking out for Amazon, not me. My evidence is they aren’t making the exclusivity clause worth it for a lot of authors (even the true believers who, in the past, made a lot of dough.) I’m losing sales on other devices because I’m not selling enough with KDP. The Amazon sales don’t make up for lost sales elsewhere. Listening to my writer buddies, it’s clear I’m not alone in that assessment.

This is a business decision and has nothing to do with damning Amazon. I’m not one of the haters whining about monopolies and painting Amazon as a bully. The market is a competition and Amazon is on top because they made a lot of great decisions early on. However, I’m not looking for a new mom to take care of me, either. Being indie doesn’t mean supplanting one boss with a new boss just because it’s easy to go on inertia and formatting anew is a pain in the ass. Next month, as soon as my three months are up, Bigger Than Jesus will be available more widely (Hello Kobo, Nook, Sony, your smart phone, your iPhone, your iPad…maybe even your toaster.)

As for book marketing’s next knock out punch? People will tell you they know what the next big thing is. Some will even try to sell you books based on giving away one ultimate secret of indie author success. I think those people are often well-intentioned and they give out a lot of good information. I’ve read a bunch about marketing ebooks lately and, frankly, I’m also skeptical about some of those easy, plug-and-play answers.

Only one strategy I know of seems like anything close to a sure thing and (WARNING!) it’s a slow, steady grind. It’s not a popular idea because it’s not easy and quick.

Write more books.

(Do a great job!)

Put them up.

(Do what promotion you can that doesn’t interfere with your writing schedule.)

Write more books.

(Make sure they are wonderful.)

I aspire to inspire, but as for marketing? Hm. Sorry.

“Write more books” is honestly all I’ve got in stock at the moment.

I’ve said it before and it’s still all I have to say on that subject.

Bigger Than Jesus: RUN! (allthatchazz.com)
Is Bigger Than Jesus sacrilegious? (allthatchazz.com)
The Punishment (allthatchazz.com)
Russell Blake on the diminishing returns of FREE on KDP select (ebookuploader.com)
Pros and Cons of the KDP Select Program (steveatwood.wordpress.com)
Ultimate Blog Challenge: I am an artist, not a beggar (chazzwrites.com)
AllThatChazz welcomes book lovers and podcast listeners (allthatchazz.com)
The Challenge with Free: KDP Select and Selling Books (aknifeandaquill.wordpress.com)
Podcast: Bigger Than Jesus, Chapter 2 (allthatchazz.com)
Ultimate Blog Challenge: Top 10 Things I know I don’t know (yet) (chazzwrites.com)

Filed under: publishing, action, Advice, Amazon, Amazon ranking, Amazon.com, Bigger than Jesus, blogging, book, book marketing, book promotion, free, free days, free promotions, gaining readers, giveaway, Goodreads, Hit Man Series, KDP Select, Kindle, Kobo, mystery, Nook, reviewers, Robert Chazz Chute, suspense, Twitter, writer, writer friends

07/16/2012 • 11:35 AM 4

Ultimate Blog Challenge: Considering free ebooks

July 16, 17, 18

The Dangerous Kind & Other Stories is FREE

FREE FOR 3 DAYS.
Small-town terrors and psychological mayhem in Maine.

Last week I read a couple of debates about whether free is good or bad. JA Konrath is all for it. Blake Crouch isn’t so sure. There are good points on both sides of the debate. You’ll notice I’m offering one of my short story collections for free for three days this week in the hope that I will gain some readers who wouldn’t otherwise find me. I do so wholeheartedly and hope you’ll go grab it. It helps to get on lists like “Customers Also Viewed…” and so on. This post is about book promotion. I think Free is still a useful tool, though its edge has dulled considerably.

The root of the back and forth on the issue of using free as a promotional tool seems to break down along two main lines:

1. Argument against free from principle (i.e. Art shouldn’t be devalued and lowering readers’ expectations of price is a stupid strategy in the long term.) Argument 1 might be right in the long-term, but if I don’t get into your consciousness now, there may be no long-term for me as a writer. Also, the exclusivity that KDP Select requires — three months at a time — rubs many authors raw. Amazon has certainly lost some of its shine and if you lose too many sales because you aren’t up on Kobo etc.,… as well, free days on Amazon probably don’t make sense past your first three months of offering the book. It’s also argued, often effectively, that free feeds the trolls of the one-star review brigade who review harshly because they didn’t pay attention to what they were “buying.” Or they’re just it in to be mean trolls, I guess. So you can argue that free hurts not only the cause of enlightened literacy generally, but it hurts author’s feelings and review ratings individually.

2. Argument for free because it works (i.e. If you can write, you can sell books, but not if no one knows who you are. Give away to get new readers.) Argument 2 is weakened because, since Amazon changed its algorithms, free doesn’t work nearly as well as it did a few months ago. People are loading up their kindles, but are they ever getting around to reading all that hoarded goodness so they could, theoretically, become a fan and buy the rest of my books? (If you don’t have multiple books for sale, free surely won’t help you now. Have multiple books going before you dive into KDP Select’s free days.)

So here’s my strategy:

A. I try not to confuse an Ought with an Is. The Dangerous Kind & Other Stories is a collection of fun suspense and small-town mayhem in Poeticule Bay, Maine. In the future, I plan a series of suspenseful novels set in Poeticule Bay. Many of my stories have characters who cross-pollinate other stories. (For instance, Jesus Diaz, my luckless Cuban hit man, shows up first in a story in Self-help for Stoners.) There is worthy cross-promotion in this.

B. I added value to this collection. The novella, The Dangerous Kind and several of the stories were previously published individually and sold for 99 cents each. I added two more stories to the collection, including the award winner The Sum of Me (which brought down the house when I gave a reading at a writers conference a few years ago.) The Sum of Me appeals to writers or anyone who has struggled with credit card debt. The usual price of the collection is only $2.99 and for three days, it’s free. Good deal.

C. What I put up on Amazon for free will only be available for a limited time. After my three-month exclusivity contract with KDP Select is over, I’ll put the books up on the other platforms. (As mentioned last week on this blog, Kobo, as one instance, is changing things up and coming on stronger. Keep an eye on them.)

Questions remain: When I read a guru with a big name say we should do this or that to sell our books, I wonder, does the same strategy work for a big name as a small one? Is every bit of advice fungible? Things change. If we were still on Amazon’s old Free List to Paid List formula (and maybe if we weren’t in the middle of a glut of free) I’d already be sitting pretty.

Good strategies are realistic, doable, measurable, timely (and are always declared “good” after the fact and without factoring in luck.) I’ll let you know if this strategy moves the needle.

Free might not be as good as it once was,

but now I don’t know what else to do to get off the bench besides write another book.

I’m already doing that.

PLEASE GRAB THE DANGEROUS KIND & OTHER STORIES HERE

AB Challenge 25: The 10 Worst Book Acknowledgements. Ever. (chazzwrites.com)
The Dangerous Kind & Other Stories: Just released! (allthatchazz.com)
Ultimate Blog Challenge: Top 10 What I’ll soon do differently with my book promotion (chazzwrites.com)
Ultimate Blog Challenge: I am an artist, not a beggar (chazzwrites.com)
Author Blog Challenge #26: The demons in my head (chazzwrites.com)

Filed under: publishing, Amazon, Amazon.com, Blog, blogger, blogging, book, book promotion, Dangerous Kind & Other Stories, free, free ebooks, Kobo, Robert Chazz Chute, self-help for stoners, short story, short story collection, Ultimate Blog Challenge, writer, writing

07/11/2012 • 10:20 AM 5

UBC #15: What’s missing from this thriller’s back matter?

Something is missing from the following back matter from Bigger Than Jesus.

Pop quiz, hotshot! What’s missing?

About the Author

After several years working in the publishing industry, I took a long hiatus and then founded Ex Parte Press. I was a journalist and magazine columnist and now write in a lead-lined bunker full-time. I’m happily chained to my writing desk by an intravenous line feeding me espresso. My desk chair is a toilet and I’m writing as fast and as well as I can.

Thank you so much for reading Bigger Than Jesus. If you liked it, it will help Jesus Diaz and me immensely if you could please leave a happy review on Goodreads or Amazon or wherever you bought this book. Watch for the next instalment in this series: Higher Than Jesus, coming soon. Five books are planned for this series so far. If you’d like to get a glimpse of Jesus as a mature, more professional, hit man, you can find the story that started his character in my collection of short stories, Self-help for Stoners. You’ll find he’s more polished, but things still go awry. All the latest updates about my books can be found at AllThatChazz.com.

After this note I have a list of my other titles and notes on how to contact me through my websites, email, media inquiries and a note about my podcast and Twitter.

Steady…ready…go!

Here’s my answer about what’s missing:

In its current incarnation, I haven’t loaded up the first chapter of the follow-up book in The Hit Man Series.

Click to get Bigger Than Jesus

It’s written and I should include it. People like a sneak peek and, after spending so much time with my clever, funny and scarred protagonist, they will probably want to get a hint at where Jesus Diaz goes next. I think I really need to include a chapter from Higher Than Jesus. His story continues in unexpected ways, means and places in a plot that includes Neo-nazis, a street gang, drugs, arms, a very tall blonde and a plot to assassinate the President of the United States.

Fortunately, since I can upload at any time, it’s never too late for an afterthought, an improvement or a tweak.

Next question:

What else do you want to see in the back matter of a book you’ve enjoyed?

Ultimate Blog Challenge: Top 10 What I’ll soon do differently with my book promotion

1. Last November I started up my podcast to reach out to new readers. I called the podcast Self-help for Stoners

English: Third generation Amazon Kindle (Photo credit: Wikipedia)

after my book of the same name. The podcast was a good idea, but tying the title to one book when I have dozens in me was a tactical error and I’ll change that soon.

2. This, my main blog, focuses on information, both original and curated, for anyone interested in publishing books. The blog is not geared to readers. That’s what the author site is for. In the future, I think I’ll post to the author site more often than I do, especially as I have more reviews and events to talk about. I don’t regret writing about writing, though. Some people think authors are stupid for doing that, but I went with my passion. If I had tackled something I was less interested in, I wouldn’t be approaching 1,000 blog posts now and I wouldn’t be able to make two books out of it.

3. My two latest books, Bigger Than Jesus and The Dangerous Kind & Other Stories, are both on Amazon and exclusive to KDP Select so they do not appear in retail outlets. That’s fine for now, but eventually I will migrate them to other ebook platforms. Amazon was great at promotion, but with their new algorithms, they aren’t so great for me anymore. (I hope they rectify this and we, collectively, get through the current summer sales slump to see a more energetic autumn.)

4. In the future, I’ll raise the price of my books. They’re all at couch change for $2.99 now. This is the introductory price and will change, which will also make more sense with Amazon’s new price-based (rather than quantity sold) algorithms.

5. I have several books in revisions that reach beyond 120,000 words. If they were shorter they’d be done and available by now. If it makes editorial sense, I may break the longest books up into trilogies.

6. I will write shorter books. As I wrote Bigger Than Jesus, I discovered that I love to write a book with a high momentum. A fast write (and read) energizes me. The paperback will still clock in at 249 pages, so no one will feel I’m shortchanging them.

7. I will write no stand-alones. Bigger than Jesus is the first of The Hit Man Series. The Poeticule Bay Series is in development. The books are meant to stretch out into long series following certain characters. Stand alone novels are a heavy investment of my time that do not develop a following to the same numbers as a series can. To make more art, I have to make that business decision. What will be fun is when I have crossovers, where many of my characters from different books meet.

8. I will write faster. I wrote Bigger Than Jesus in a month. To perfect it, the editorial pipeline was longer than that, but I find I can write effectively and well at speed. My editor and beta team made that possible and, maybe it’s the journalistic training talking, deadlines are my friend.

9. I will have print versions available for all my books going forward. Currently I just have Self-help for Stoners available as a paperback. The other short story collections didn’t have quite the length needed to make for a paperback with heft. Everything I do from now on makes for a great mass market paperback. I just finished all the book design and print formatting on Bigger Than Jesus today so I’ll have the paperbacks on hand pretty soon. (I’m in love with Georgia. She’s a beautiful font.)

10. I will be less shy about contacting other authors for blurbs and book blogger for reviews. This is more of an affirmation than a plan since I have yet to compose those emails. I’ve sent out a few copies for review, but it’s an issue about which I am still an introvert. (I’m only pretending to be an extrovert here so someone will read my books.)