C h a z z W r i t e s . c o m

Write and publish with love and fury.

Dystopian Braingasm: For word nerds and horror readers who love autistic heroes

Click it to grab it free before midnight tomorrow night!

Click it to grab it free before midnight tomorrow night!

It’s time to glimpse your future. The plague is coming. The pandemic will hit us in waves. One strange boy with hidden talents will determine whether this is the end of the world or the just the end of the world as we know it.

Get Episode One of This Plague of Days free until midnight tomorrow night.

Horror lovers have plenty of surprises ahead with this dystopian serial. The infected are not what you expect and the heroes and villains of this zombie apocalypse are like nothing you’ve experienced.

Jaimie Spencer is a selective mute on the autistic spectrum. Read Episode One for free now and find out why parents of autistic children love This Plague of Days.

A savage virus spreads around the globe and society collapses. In Britain, the story has the flavor of the international thriller. In America’s heartland, you’ll see what happens when the Sutr plague comes for a family just like yours.

This serial is two books in one on a collision course.

Five stars from reviewers:

“Not your average Zombie story!”

*

I think this storyline is brilliant. It’s not your cliched, run-of-the-mill zombie apocalypse story. It’s character driven. It’s cerebral. It’s awesome.

The first episode of This Plague of Days is the perfect balance of back story, anecdotes, and the events of the present crisis. Jaimie, the main character, is fantastically written and surprisingly well thought out.

*

Plague of Days Episode 1 takes the reader into a new perspective-the autistic. A different concept, refreshing as well as illustrating the challenges faced in real life as well as in fiction.

*

I’ve read and watched several zombie novels and TV shows. This one is told from a unique perspective and I can’t wait to read the next episode. I think this would translate to a miniseries!

Can't have just one chip? Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99. Season Two hits this September.

Can’t have just one chip? Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99. Season Two hits this September.

~ Robert Chazz Chute is a former journalist, columnist and podcaster. This Plague of Days is his ninth book. 

Filed under: free ebooks, publishing, Science Fiction, , , , , , , , , , , , , , , , , , , , , , , , ,

One of us! One of us! Burn that bushel to sell more books

Crack the Indie Author CodeI’ve rethought free lately and I see now that I got something wrong. I didn’t wade deep enough into the free pool. When we give books away, we shouldn’t focus on getting those same people to buy more of our books, as awesome as that would be. We should build a team of enthusiastic disciples. As marketing guru Seth Godin says, “Nobody says I can’t make a living because too many people are reading my book for free.” 

I had assumed that he simply meant that same group of “too many people” would turn around and purchase the rest of your bookshelf. Therefore, publish a lot of books.

It’s still a great idea to publish a lot of books, but we can go much deeper. Here’s how:

INVERT THE CURRENT STRATEGY

Most authors try to get traction in the short-term by having friends and family buy their books and hope that, somehow, word will spread. That’s a flawed strategy, not least because it’s incredibly hard to get anyone to write a review.

Instead, think long-term leverage. What we should do is give books away to our true believers to build our network of reviewers, allies and preachers of your gospel. Your biggest fan isn’t necessarily your dad (at least mine isn’t.) My biggest allies are on my newsletter subscription list and those who have declared themselves fans. That’s my beachhead. We seed the morphogenetic field and percolate through the culture by sending out free information. (That’s even happening now as you read these words.) To infest the culture, you’re going to need a cult.

HOW TO BUILD AN AUTHOR CULT WITHOUT BEING EVIL

If some loon can convince a group of nerds to become eunuchs because aliens are arriving in a comet’s tail (yeah, that happened) building a cult shouldn’t be too much harder than convincing friends to help you move a piano. Okay, it’s going to be pretty f&$#!!! hard to reach critical mass, but the alternative is obscurity and failure, so gird your loins and strap in.

What each of us needs is a cult of proselytizers to spread our word. They’ll tell two friends and they’ll tell two friends etc.,… We need people — author CJ Lyons calls them “street teams” — to read, review and spread the happy word. We build those teams by giving away free books. This is not new. However, when most of us think about free promotion, we think of a contest giveaway or our five KDP Select free days. There’s much more to do and these strategies require your generosity.

CULT LEADER ACTION PLAN

1. The long-term money starts with your list. Build one. If you don’t already have one, set up a subscription for a newsletter on your author site. I use Mailchimp at my author site, AllThatChazz.com, I give shoutouts on the All That Chazz podcast to new subscribers. I’m thanking them, but I’m also giving their book, business, blog or website free promotion. You have to incentivize now to monetize later.

2. In advance of your next book release, give away review copies to people on your list. CJ Lyons gives away fifty books at a time to her street team (out of a pool of 200, so she’s not asking the same people for an advance review all the time. She published eight books last year.*)

Some churlish people think there’s something wrong with reviews appearing as soon as a book is published. That’s not cheating. It’s actually standard practice in publishing to give out advance review copies (ARCS). Every publishing house gears their publication dates to when reviews can appear in major publications. CJ Lyons admits she’s received a three-star review from a street team member, so obviously membership in her cult doesn’t equal idolatry for every book.

3. Speaking of standard practices, send out more review copies to book bloggers and review sites. Sharing an epub file or a kindle mobi costs you nothing so there’s no reason to hold back. I’ve switched my thinking about paperbacks recently, too, so my focus with CreateSpace is usually (though not always) for promotional purposes and much less for direct sales. I always send signed paperbacks to influential people, editorial team members and people who have inspired me as a special thanks.

4. Write something that is meant as an introduction to your flavor and make it extremely cheap or free forever. It doesn’t have to be long but make sure you show off. Here’s a NSFW example from Johnny B. Truant. He says this one essay about our place in the universe gets 60 downloads a day. It takes just a few minutes to read, but he’s spreading his word and beginning induction into his cult.

Naturally, some authors will object to these strategies. I’ve anticipated objections so…

SKEET SHOOTING

PULL! But giving away free books devalues my art!

BLAM! What devalues your art is, though no doubt brilliant, it’s sitting unread. Your light is hiding under a bushel of entitlement. To burn that bushel: Get generous, make friends, build a list and inspire a network.

PULL! But I don’t want a “cult”. 

BLAM! Don’t get so deep in the metaphor that you miss the tasty cheesecake. Chuck Pahlaniuk’s fans really are called “The Cult” but they haven’t established an armed, fortified compound. They’re just really into Chuck’s books…okay, and possibly punching each other in the face. But who isn’t into Fight Club?

PULL! I want my success to happen organically so it’s not a flash-in-the-pan cult of personality. 

BLAM! No worries there, mate. If they don’t like your books, they’ll hate you. Everyone confuses the book with the worst potential of its author.

BLAM! The marketplace is so congested, one “flash in the pan” might be our best chance. Success could come without getting others to blow your horn, sure. However, it’ll probably be a post mortem-type deal. Your genius will be discovered when an Amazon hard drive is pulled from the sand of a burnt Earth by a curious alien who discovers he’s really into cozy mysteries set in Maine with a ghost unicorn as the retired detective out to solve the murders of syphilitic elves. Best of luck.

PULL! I really just want to write my books and do no marketing.

BLAM! Most authors get into micro-publishing to take control of their fate, not leave it to the whims of strangers. (No offense intended, but what are you doing reading this far then?)

BLAM! You can just write more books and hope for the best. That’s not the way to bet, though. This is Art + Business = Art that is read + More Art. If marketing makes you feel impure, why publish at all?

PULL! Free is the finish line for the race to the bottom in book prices!

BLAM! Since few will heed this advice, don’t worry about what the unread herd does. The herd focusses on losing 100 book sales. Your intention is to stun with sales of 100,000 to a million or more.

BLAM! Good art will survive. You can’t build a cult around your books if they suck. In fact, give away more bad books and you’ll sink faster.

PULL! Free means more one-star reviews from people who will never like my books!

BLAM! Why worry about people will only ever download it if it’s free? They aren’t eligible to be cult members. One-star reviews are usually so poorly thought out, no one takes them seriously besides people who give out one-star reviews. When you’re selling chocolate, you don’t grieve for those freaks who only eat vanilla. Sell more chocolate.

*The Self-publishing Podcast has a great interview with CJ Lyons in Episode 32.

Aspire to Inspire eBook JPG~ For more from me on micro-publishing and book marketing, pick up Crack the Indie Author Code and Write your Book: Aspire to Inspire by clicking the covers on this post.

I’m hunting for cool and interested people for my cult. Are you one of us? To sign up for my free newsletter and get a shoutout on the All That Chazz Podcast, go to AllThatChazz.com and do the drill in the right sidebar.

I’m looking for cool and interesting people. Are you one? To be interviewed on the All That Chazz podcast, click the Chazz Has Guests tab at the top of this page.

 

Filed under: book marketing, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , , , , ,

Amazon: My last stab

GET BIGGER THAN JESUS, FREE ON AMAZON TODAY, TOMORROW AND FRIDAY

Free promotions sure aren’t what they used to be. Last December, with Amazon’s old algorithm, friends of mine made big money. Success on the free list actually translated to success on the paid list. Then everything changed and many of us have been slow to react, me included. I notice that, among my writer friends, many (most?) are selling their books on KDP Select exclusively, five free days and all, for the first three months and then they aren’t renewing with KDP. They’ll continue to sell on Amazon, but there are plenty of other places to sell besides Amazon. After that first three months of trying to take advantage of the Amazon advantage, they put their work up everywhere else, too. That’s what I’m doing with the foundation book of my crime novel series, Bigger Than Jesus.

BY THE WAY: 

Bigger Than Jesus is available for free in ebook form

until Friday, and then that’s it.

As The Hit Man Series continues, I don’t know if I’ll go exclusive at all, even for those first three months. The math just doesn’t seem to add up to a marketing strategy that’s advantageous. In truth, it hasn’t been helpful to many indie authors for some time. I stuck with it because of the timing as my previous books launched. I have three books to release before Christmas and the eggs won’t be going into one basket anymore.

Someone asked me recently, “What’s the latest success strategy for indie authors?” I encountered some resistance when I replied, “There isn’t one.” We’ve had the publicists, advertising, press releases, blogging, podcasting, Twitter (and various  derivative Twitter strategies), Facebook, Pinterest (maybe?), the 99 cent strategy, blog tours, free, Goodreads, book bloggers, etc,…. Some combination of these elements may work for someone. Though they’ve all been effective for someone individually in the past, no one strategy seems to deliver a knock-out punch. When I say there isn’t one, I don’t rule out the possibility of their effectiveness in the plural, if you have the time to do all that. (You don’t. Go write instead.) 

Which brings up the question: Will Amazon change its algorithm again so it makes sense for us to stay exclusive with KDP Select? Who knows? Amazon’s algorithms and their rationale may be deduced, but are never made explicit. That information is solely on a need-to-know basis. (Apparently, we don’t need to know.)

Amazon is good at what they do — or has been — but it’s unreasonable to expect they’ll be right all the time, even with their vast resources. More to the point, Amazon’s looking out for Amazon, not me. My evidence is they aren’t making the exclusivity clause worth it for a lot of authors (even the true believers who, in the past, made a lot of dough.) I’m losing sales on other devices because I’m not selling enough with KDP. The Amazon sales don’t make up for lost sales elsewhere. Listening to my writer buddies, it’s clear I’m not alone in that assessment.

This is a business decision and has nothing to do with damning Amazon. I’m not one of the haters whining about monopolies and painting Amazon as a bully. The market is a competition and Amazon is on top because they made a lot of great decisions early on. However, I’m not looking for a new mom to take care of me, either. Being indie doesn’t mean supplanting one boss with a new boss just because it’s easy to go on inertia and formatting anew is a pain in the ass. Next month, as soon as my three months are up, Bigger Than Jesus will be available more widely (Hello Kobo, Nook, Sony, your smart phone, your iPhone, your iPad…maybe even your toaster.)

As for book marketing’s next knock out punch? People will tell you they know what the next big thing is. Some will even try to sell you books based on giving away one ultimate secret of indie author success. I think those people are often well-intentioned and they give out a lot of good information. I’ve read a bunch about marketing ebooks lately and, frankly, I’m also skeptical about some of those easy, plug-and-play answers.

Only one strategy I know of seems like anything close to a sure thing and (WARNING!) it’s a slow, steady grind. It’s not a popular idea because it’s not easy and quick. 

Write more books.

(Do a great job!)

Put them up.

(Do what promotion you can that doesn’t interfere with your writing schedule.)

Write more books.

(Make sure they are wonderful.)

I aspire to inspire, but as for marketing? Hm. Sorry.

“Write more books” is honestly all I’ve got in stock at the moment.

I’ve said it before and it’s still all I have to say on that subject.

Filed under: publishing, , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

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