C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Top 5 reasons to join the Ultimate Blog Challenge

Last month I completed the Author Blog Challenge. I blog anyway, so why another blog challenge? 

1. Daily writing prompts help me keep posting. I don’t always follow them, but when you’re stuck, it makes blogging easy, or at least easier.

2. A commitment to blogging every day helps Search Engine Optimization so the blog readership grows.

3. Community. I look forward to discovering new bloggers and I’m hoping more new bloggers (and readers) will discover me.

4. Networking. The Ultimate Blog Challenge encourages tweeting links so profiles are raised.

5. Momentum. I just completed a blog a day for all of June written by The Magic That is Me. Why not take a break? Some people take being tired as a reason to ease off. But it’s precisely because I am tired that I should do this challenge. It’s energizing (and commitment is so sexy.) When you blog every day, you get on a streak and it makes you want to continue. As long as the quality stays high, I’m okay with the quantity of the output. I write all the time. Deadlines are my friend.

Most important, I have a writing career and a readership to build.

Now is not the time to rest.

This is just the beginning. This is number 1.

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AB Challenge 28: Top 10 How to keep the blog ball rolling, George Clooney!

GET BIGGER THAN JESUS FREE ON AMAZON TODAY JUNE 28

What can bloggers do to keep their blog fresh and moving forward? Everyone experiences blog fade at some point. You have lots of other stuff to do or run out of ideas or just don’t feel like blogging all the time. You can still keep your blog traffic motoring on. Here’s how:

1. Guest blogs. New people fresh energy. Interact. Engage. Find allies in the struggle. Kill their enemies to make more solid  friends.

2. Interviews. Interacting with new people on your blog equals even more energy. Your blog is about you. Too much about you becomes boring and pathological. And by you, I mean me.

3. Scoopit! I monitor a bunch of choice feeds and when I see something I think is helpful, entertaining, educational or strange about publishing, I use the Scoopit tool to point my readers to the useful link. It’s a great curation tool that makes your blog a hub of whatever niche topic you want to research.

4. Read other blogs. This is where many bloggers fall down. They don’t read enough input to enhance their output. Reading and commenting on blogs is another way to feed #1 and #2, as well.

5. Watch forums for current topics to discover what issues already interest your target readers. If I ever get stuck for a writing prompt, I can always go over to a publishing forum and within a minute, I’ll read something that irks, spurs or inspires me to write about the topic in question. (Today I looked and it was disrespect for indies on a Kindle forum. Filed for later use.) Whatever your topic, there’s a forum for that.

6. Step away from it. Don’t blog just for the sake of blogging. If you aren’t interested in a topic, don’t force it. Better to rest, wait and recharge. Yes, more posts lead to increased traffic, but don’t sacrifice quality for quantity.

7. Blog your experience. Whatever you do, there’s something about it that someone needs to learn about. Any post that begins with “How to” will be read. Evergreen topics, like How to format with Scrivener, for instance, will be an anchor for traffic to your blog for a long time. Think small. Go into step-by-step details to help your readers if you have the tech and teaching skills. Every time I run into an obstacle with book production — and there’s always something — as frustrating as it is, I also think Hey, this is material.

8. Revisit old blog posts and update them from a fresh angle. The SEO spiders will notice changes to your blog and that helps your SEO. Your readers will appreciate the update, too. My feelings have changed about using CreateSpace, for instance. I’m more in favour of CreateSpace than I used to be and I’ve cooled on Lightning Source.

9. Think big, as in sprawling, iconic examples and topics. One of my most popular posts that gets traffic forever is  Create More Interesting Characters (Superman vs. Batman). Lots of people are probably discovering the blog simply because they’re searching for the superheroes and need them to save their city. That’s okay. Lots of comic book nerds are interested in issues of character development using familiar examples. (I say this as a comic book nerd.) All that helpful editorial advice will distract them as the Joker and Lex Luthor team up to watch their cities burn.

10. Write top ten lists of something (easy ones, like this!) They’re easy to write and people love them. Well, not this one, but usually. Pick a film genre, book genre, blogs, celebrities, roles, whatever. Relate it to a trending topic on Twitter (or George Clooney at any time) and watch your readership climb higher. Make George Clooney relevant, though, not some tenuous, lame joke to illustrate your point like I just tried.

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Author Blog Challenge #26: The demons in my head

AVAILABLE ON AMAZON NOW!

The Dangerous Kind & Other Stories is up on Amazon! It’s kind of the perfect day to address the Author Blog Challenge prompt: What’s your next book about?

I wrote my novella, The Dangerous Kind, about small-town claustrophobia in Maine and the deadly contempt that familiarity can breed. Two brothers have just lost their father to an accident at the mill. They both want the insurance settlement and a hunting trip might yield an opportunity to solve problems with murder. Did I mention there are surprises? I love surprises, don’t you?

Now I’ve bundled The Dangerous Kind with the following SIX shorts,

all precursors to the coming Poeticule Bay Series of novels:

I’ve dealt out deadly consequences to collections agents in the popular award winner End of

Paranormal persuasion and scary stories.

the Line (from Sex, Death & Mind Control). This time I deal with real world problems in different ways. In The Sum of Me, an aspiring writer gets financial help that hurts. I gave a reading of this short story live at a writing convention (to thunderous applause) and it also won an honourable mention from Writer’s Digest. Everyone identified with the palpable writerly desperation.

What do you do when your psychotherapist dumps you? Read Vengeance is #1, about Georgie, a mean girl with bad timing. She’ll give you some tips on how to handle it. Please note: All her ideas are very bad. It reads like steroidal YA. Watch out for the sharp and dangerous mood swings.

You’re a serial killer. Your therapist is helping you to control your impulses. She only wants you to kill the lost causes of she chooses from her patient pool. Then someone comes along who you want to slay so badly you can almost taste the blood. What then? Then it’s mind game time! Take Corrective Measures.

In Over & Out, a wife abandons her husband and children. He tries to put up a brave front while quietly dying inside (maybe literally.) Then he discovers the power of hypochondria and how self-help is sometimes the opposite of real help. Psychological horror and revelations in a little neurotic cup!

In Asia Unbound, a starlet returns to Poeticule Bay for her uncle’s funeral. She meets up with her high school boyfriend, now Marcus in the Morning, your friendly and miserable radio DJ. Drinks are thrown back, mice are killed and awful secrets from the past are revealed. Your heart might bleed for them both, but you should really only feel sorry for one of them. Life’s a mystery you can solve and still get it all wrong.

In this strange follow-up to Asia Unbound, Marcus in the Morning is at work the next day using the power of his microphone to argue with God. In Parting Shots, Marcus is about to find out that there are some arguments you definitely do not want to win! A conundrum is drummed. Fatal deals are made. Hold on to your faith. You’re going to need it.

~ Robert Chazz Chute has won seven writing awards of vastly varying importance and was nominated for a Maggy Award for his columns. He is the author of the newly released (very funny and super twisty) crime novel Bigger Than Jesus. You might know him from Self-help for Stoners, meeting Kevin Smith and such industrial films as Hitting People in the Face with Ball Peen Hammers is Wrong (except in Texas) and Writing About Yourself in the Third Person for an Author Profile Sure Sounds Douchey, Doesn’t It? Please buy his books. Otherwise he cries and it’s hopelessly pathetic. Hopeless!

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AB Challenge 25: The 10 Worst Book Acknowledgements. Ever.

Available soon on Amazon!

I’ve thanked the usual suspects for their contributions privately in emails and publicly on my acknowledgements and dedication pages for all my books. With that attitude of gratitude well established, I’m going to take some liberty with the Author Blog Challenge writing prompt to acknowledge (not thank) a few of the elements that have contributed to my books:

1. Thanks to the elite secret military organization in which I attained the rank of Commander at the age of six. I kept talking to myself in the mirror, and addressing myself as Commander, until my late 20s. Hey, I grew up in a small town. Whatever gets you through the tough times. More despair = more talking to myself.

2. Thanks to the bullies who fuelled my revenge fantasies. My work is full of a lot of revenge fantasy and you started me on the path. Sorry about those groin injuries, boys.

3. Thanks to my Hapkido instructor for showing me the ways of skilled violence. I know what chipped teeth, broken bones and a smashed nose feel like. My experience of combat is not theoretical.

4. Thanks to the small town in which I grew up. In my fiction, you are Poeticule Bay, Maine. You can sample my small-town claustrophobia in The Dangerous Kind & Other Stories, coming out this week on Amazon. The town almost becomes a character in the Poeticule Bay stories. A bad character.

Paranormal persuasion and scary stories.

5. To my third grade teacher. I murdered you in my mind a thousand times. After the first couple of hundred delightful excursions in blood and righteousness, I explored more clever and fantastic ways to achieve a satisfactory death for you. Now in my fiction, people sometimes die in unorthodox ways. In death, you contributed to literature in a lasting way that you never equalled in your role as a teacher.

6. Thanks to Anger. (You got me through when I had nothing else left but #7.)

7. Thanks to Sadness. When I told my mother I was depressed at age thirteen, she replied, “You are not!” (Loop back to #6.)

8. Thanks to Sex, Movies, Books and TV, which broke me out of that awful #6/#7 loop.

9. Thanks to Fear, you ugly son of a bitch. Go ahead. Keep chasing me. You are my motivation.

10. Thank you to all my enemies. I will crush you in everlasting literature. If I haven’t gotten around to you yet, wait. You are on The List. Buy my books and keep an eye out for clues.

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AB Challenge 24: More on Free Books. Moron Free Books.

Yesterday, we talked about free ebooks and me. Now let’s talk about you, too. Recently we said, “Free is the new 99 cents!” Now free is fraught with diminished opportunity and all that lousy freeness. Let’s delve into pricing ebooks for promotions and try to figure out for ourselves if this is a time to rest and recover or should we double down on ebook marketing?

History: Last year, selling at 99 cents still moved some books and gained new readers. The royalty wasn’t great but it was a loss leader. Now 99 cents just seems to be a loss. I had my novella, The Dangerous Kind, up for 99 cents. It’s a great story that slides the steel home at around 10,000 words. After analysing the sales (took two seconds) I’ve taken it down. Later this week it will be back on Amazon for $2.99, bundled in with some Poeticule Bay short stories. My short story collections sell, but offering a deal on a shorter work didn’t attract readers and my short stories on Smashwords (each priced at 99 cents) aren’t moving as is so they’ll all be in one collection: The Dangerous Kind and Other Stories.

Part of the problem was the old cover for my novella. I’ve blogged about this issue before so I won’t rehash it. I’ll only say: Be indie if you want, but make sure your covers don’t look indie. (My graphic designer, Kit Foster can help you with that at a very reasonable price for a very professional look.)

GET BIGGER THAN JESUS

The Loss Leader Pricing Paradox: You’re pricing your work inexpensively to attract new readers. You’re hoping new people will find you, take a chance on you, dig your flavour, buy all your books and spread your holy word. However, going cheap actually repels some browsers because they associate a cheap price with a bad book. So many times I’ve read in comment threads, “If the author values their work so little, why should I?” There’s someone who doesn’t appreciate the indie author’s bind. I’ll save your life for free. Does that make your life worth less? (Ooh, he’s cranky today!)

Which brings us to the Opportunity/Problem Paradox: The same browsers who think 99 cents cheapens the inherent value of the book often think no less of an author who offers their work for free. All ebooks have free samples, of course, but I don’t think very many potential buyers look at them. They go by genre, the author’s rep, the cover and the description (not necessarily in the that order.) Free is easy and no risk and I haven’t seen many people casting aspersions on authors offering free entertainment. Free is so ubiquitous, it’s considered the norm. It’s an opportunity for the reader and the writer. Free is so ubiquitous, it’s a problem because of the glut of free ebooks on e-readers. We’re drowning in free.

The Perceived Value Corollary: There are so many free books filling up e-readers that readers have no commitment to what they download. (Amazon says, “Click to buy”, but if it’s free, it really means “Click to download”, doesn’t it?) Many of those free books will go unread. When you can click and get, click and get, click and get, there’s no investment on the reader’s part in individual books. Instead, the hoarder mentality rises. What this means for writers is, the minute you’ve dared to slow down your narrative, the quicker the reader is to dump you for another free ebook. We’ve already seen evidence of this trend: there’s less of a market for literary fiction that demands more of the reader.

PV Corollary Case study: A buddy of mine was a sales rep for Margaret Atwood and loved her to bits. I told him I couldn’t get into The Handmaid’s Tale. I bailed out after too many slow pages examining the scratchings of previous handmaids in the rear of the bedroom closet. “Chazz,” he said,”What you’ve got to learn to do when a story slows down too much is grab a few pages and flip forward.” I’m a bit OCD about reading every word so I was a bit shocked. Skipping a page  had never occurred to me. “So…” I said, “You haven’t read it, either!”

The Hidden Unintended Consequence: On an e-reader, no one knows what you’re reading on the bus to work. Sales of erotica have risen because we don’t have to hide our actual taste or pay at a bookstore register manned by a silver-haired woman who looks exactly like Baptist Grammy. Only Homeland Security and the computers that record everything know all you really want is Fifty Shades of Grey. However, it’s not just about erotica. The market has ruled and so-called “downmarket” fiction is what people buy. The readers disagree with the historic arbiters of taste about what’s important. (Did you hear that pop? Somebody’s head exploded again. Clean up, aisle three!)

The Value Addition: When you buy a book — not just download it for free — you show commitment. You’re trusting the author to show you a good time and if you throw it aside, you aren’t just tossing the book. You’re throwing away the bucks you put into it, too.

The Cost-benefit Analysis: For readers, free books are great because choice is awesome. For the writer, providing free books is a way to gain the trust of the reader at no risk (to the reader.) It’s about exposure so you get ranked on lists. Many readers don’t trust reviews (often unfairly) so free is one  avenue into their hearts and minds. We’re making a short-term sacrifice to get our work read, to get on “also viewed and also bought lists” and to get our share of that sweet lending pot of gold from Amazon. Giving our precious away for free is an advertising cost that doesn’t show up as a debit in our bank accounts, but it’s still a cost.

The Cost-benefit Caveat: Since Amazon changed their algorithm, it’s not as happy a story as it was last December. Unless you wrote Fifty Shades of Grey, sales have slumped across the board since March and we’re now into the summer doldrums of the book buying year. The market is as cyclical as the sea. The wind will come back in our sails. The readers will return as free diminishes. Some authors are opting out of KDP Select, or opting in for one three-month cycle for the promotion and then opting out to stop the exclusivity clause and give other sales outlets a chance.

The Irrational Variable Conundrum: Does free devalue literature? Will our prices be chronically depressed because of free? As an indie writer, this isn’t a question that affects me. The higher prices traditional publishers charge for ebooks doesn’t mean that their authors are getting more dough. It’s going to the publishers for their high overheads. I only have to pay me so the 70% royalty rate on my books still looks pretty sweet to me. Like they used to say in cheesy, local car commercials on cable, “How do we do it? Volume!” I’m glad traditional publishers keep their ebook prices high. It gives a guy like me a chance at being discovered.

Will these short-term sacrifices mean long-term financial pain? No, yes and maybe. Who knows? I’m suspicious of too much certainty. Your answer may vary because the fulcrum for this heavy conundrum rests of an irrational variable: How high were your expectations to begin with? Is this side money, the size, say, of the little Swiss Chalet side salad? Did you want the comfort of the double leg dinner as an income? Or did you want the richness of the full Swiss Chalet Family pack with the coconut cream pie for desert? Input your variable and solve for X.

Conclusions: Given the free ebook glut, do you market even harder now that we’re into summer’s slow days? I think I’ll just stay the course. It feels like trying to run up the down escalator and I already flog hard enough as it is. Instead, I’m focusing my energies on putting up more of the work I’ve prepared and I’m writing new stuff. I’m giving the market more time to recover so I’ll be ready with more books to sell.

Putting up more books is the only sure way I know of selling more books.

Predictions:  New strategies will emerge, but no one seems sure what The Answer is. It might not be one answer and it might not be as dramatic and sweeping as the free ebook boom that hit the market when Amazon’s KDP Select algorithms benefited us so much back in December. I suspect we’ll be actively spending more money on advertising and promotion for our books in the near future. I’m aware of a few new and clever-sounding strategies, but they are as yet untested by the market’s searing flame. I’ll revisit said strategies in a future post, but today’s post is already too long and don’t we have some serious writing to do?

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Author Blog Challenge 23: Free sex and the value of an ebook

GET BIGGER THAN JESUS

Why should he pay for the cow when he can get the milk for free? If you’re unfamiliar with this distasteful euphemism, it’s meant to control and shame women so they defy their biological needs and get married too young to the first doofus* who comes along so they won’t risk being called sluts by a repressed and repressive patriarchy and said patriarchy’s agents. It’s the same misogyny behind, “For birth control, hold an aspirin between your knees,” and “Good cowgirls keep their calves together!” It’s kind of funny the first time you hear it. Then you realize it’s a power grab meant to squelch the joys of life and your humanness. (I do love a breakdown of social constructs so the deviant subtext in revealed.) What, you ask, does that have to do with ebooks? Everything.

Yesterday began a little after 5 a.m. It continued until 3 a.m. I hasten to add there were distractions. I did stop to shower and eat. There’s a shower hose over my desk chair by the IV pole. The IV bags are full of double espresso. The desk chair is a toilet. It’s like the helpful chairs in WALL-e, before that evil little robot screwed everything up for everybody and made them get up and move around outside. Mostly, I formatted my new book. For all the work, I wonder if people will buy it when they can have it for free?

Crack the Indie Author Code: Aspire to Inspire (by Robert Chazz Chute, coming in early July!) is a book based on the best of this blog. I’m creeping up on 1,000 posts and I thought it was time I made something more concrete of it. It’ll be my favorite posts in one convenient, pithy, humorous, inspirational package. I’m editing again and updating as I go, of course. At over 90,000 words, it will be my comprehensive take on what the newbie needs to know and what the self-publishing veterans’ choir likes to sing. I wrote a note in the front matter about who the book is for. I made sure to say: Hey, if you want the milk for free, feel free to sift through the blog. ChazzWrites is free. All the podcasts at AllThatChazz are free, too. Everything I sell is so close to free in price, you’d tip the pizza guy what you’d pay for my books. Enjoy! I give freely, without remorse or hesitation or hard feelings. Surprising, because, as a cheap writer who can pinch a Canadian quarter until the moose screams (that’s “eagle screams” if you’re in the United States), I’m actually a terrible tipper.

There is a lot of information that’s free on the Internet so I try to keep ChazzWrites.com fresh and a little different — even contrarian. I think I convey that information with a certain flair, but my hairdresser thinks he’s funny, too. Meanwhile, I just wish he’d never learned to speak english. I’m not going deep  into ever-changing information, either. Crack the Indie Author Code isn’t about the latest marketing theory for self-publishing. It’s evergreen stuff — old-fashioned from a new angle —  about writing craft as seen through my lens and as told to any writer who is more eager for cozy inspiration than ebook marketing advice. (With the changes at Amazon, a lot of marketing theory is still up in the air, but if you want a solid marketing book that’s user-friendly, buy my friend Jeff Bennington’s book, The Indie Author’s Guide to the Universe and check his site for updates.)

Since my new book is hidden right here within nigh 1,000 posts, why buy it to put it on your e-reader? What’s the unique selling point? What’s the value to the customer? I’d say: ease of use; improved readability; improved searchability; updates; new content; improved content; my moral support and your grasping consumerism. I make better jokes as I make another pass at the content, too.

As I go through Crack the Indie Author Code, I can see how some of my ideas have changed over time. When I started this blog, I talked a lot more about craft and writing mechanics. Self-publishing needed more cheerleaders then.  Now we need more leaders. Early on there was more, “Rah! Rah! Rah! Those guys in trad pub don’t get it and don’t see what’s coming!” I omitted some of those posts even though I was right. They were appropriate at the time, but it’s time to mature (the jokes are still less than mature.) Self-publishing’s next step is simply to call it publishing. We need to get past hang-ups about trad versus indie. Yes, of course, there’s still value in traditional publishing. It’s not going away. It’s just changing radically. The new paradigm is not necessarily either/or. Depending on business cases, multiple variables and your temperament, you may choose to do both and only the terminally crank y will fault you. Meanwhile, successful revolutions establish regimes.

But, will anyone bother to buy another writing book? Don’t we have enough?  The broad answer is, can you get enough of whatever your passion is? More particular to my writing book, those who like my flavor will buy it. Those who won’t, won’t.  That’s all beside the point, anyway. I know it’s a business, but I don’t write for you because I can’t anticipate all your  variables and idiosyncrasies. I can only write to my taste. I write for your adulation, sure, but first, I write to entertain myself. I’m hoping you’ll say, “Oh, Chazz, how clever you are! I’ll buy umpteen copies for all my friends!” But before you ever get a chance to evaluate, that’s me sitting at my keyboard enjoying the dopamine trickling and tickling my neo-cortex. That’s me saying, “Oh, Chazz, how clever you are!” We write for ourselves first, not the reader. The act of writing is primary, sometimes even primal. The point is to form the thoughts, think through your typing fingers and transcend the blank page until you’re high on the creative rush.

Will Free beat out $3.99 in the cost-benefit analysis? No. You’ll buy my cow for convenience or for other variables, not least of which is, to have and to hold. And, to answer the ugly metaphor that began this piece? Most  people enjoy free premarital sex and yet most people still marry (some to dark and very costly ends.) At $3.99, the risk is microscopic compared to marrying someone.

To win your $3.99, I just have to create something I’ll love.

If you’re of the same mind, I have a sale.

Back to the espresso drip. I’m off to make that dopamine gush!

* Generalizations aren’t fair. Sometimes the first doofus is the right doofus, but most people these days test out several to many doofuses before selecting the one doofus they can love (and be most angry at without opting for murder) for the length of their marriage and possibly the rest of their lives.

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Author Blog Challenge 21: My Top 20 Best (Worst?) Advice for Authors

Обкладинка книги "Над прірвою у житі"

Обкладинка книги “Над прірвою у житі” (Photo credit: Wikipedia)

1. Be weird. Draw outside the lines. Live larger. Be different. If you can’t dare to be a little strange, or stranger, you sound too much like everyone else and there’s quite enough of that. Does your book’s title sound like all the other titles in its genre? Yes? You’re already boring me, mate, and I say that with love. Be three times more daring and ten times more clever.

2. Don’t write what you know. If we all did that, where would science fantasy be? Instead, write what you care about. You’ll get enough research to fill in the holes if you care enough to give your story verisimilitude. It’s always more about relationships, characters and action than it is about the guts of your ship’s stardrive engines, anyway.

3. Lose your thesaurus. You don’t need more words to tell me the story. The right words are the ones that come to you right away. If you use the word “epigonation”, you’re showing off and annoying your reader. A stupid thing to do, especially when you wanted to sound more intelligent. That must have been your aim because, unless you are sending your books back through a time tunnel to the time of Christ, you certainly weren’t trying for clarity in your reader’s mind.

4. Spam me. I don’t mind you telling me about your books one bit. I might be interested and I like to know what my options are. If you hit me over the head too much, of course I’ll ignore or unfollow you, but that doesn’t mean you should be silent. That means be clever and funny and engaging and giving most of the time. Lights are not for hiding under bushels. Light that bushel on fire and throw illumination.

5. Get into fights on the Internet. If you are getting along with everyone all the time, you’ve either got nothing to say or you’ve got no spine. Neither attribute attracts me to what else you might have to say within your book. I’m not advocating douchebaggery or fighting for fighting’s sake. Instead, have the courage to disagree with idiots while pretending to be civil and acting as if you don’t want them dead. We all know the truth.

6. Tell, don’t show. I know, I know. Somebody’s head just exploded and no amount of repainting ever covers up that mess. However, in grown up writing class, we encounter circumstances where telling is sometimes more appropriate. It saves the reader time and skips over stuff the reader doesn’t care about so we can get to the good stuff. Be more Elmore Leonard. Be less mime. Tell when you need to. Show when you need to. There aren’t rules, only guidelines. Learning all the rules before you break them? Sounds like a waste of time on a detour, doesn’t it? Instead, just write what works and stop mucking about.

7. Strangle your strict inner grammarian. If you write for clarity, that will cover most grammar rules, anyway. Some people are still holding on to stuff from eighth grade simply because it’s what they learned in eighth grade. The rest of us are splitting infinitives with wild, naked abandon, ending sentences with prepositions and using the word “hopefully” like a normal human (i.e. technically historically wrong) — and we don’t care. And sentence fragments? Rock! Common parlance trumps grammar. If it didn’t, none of us would communicate the way we do now. Strict grammarians fantasize about a language that isn’t organic and instead is frozen in amber from Dickensian England. They’re nuts. If language could freeze (and therefore die), we’d all still be angry cave people, grunting and pointing like New Yorkers in a Brooklyn deli.

8. Stop rewriting. I’m talking about your first chapter. You’re never going to get your book finished that way. Plunge! Get your atomic turbines to speed, Batman! Write and keep moving forward. Write like I’ll chase you in my Mustang with a twelve-gauge full of rock salt if you don’t finish two chapters tonight. (Because I will.) Rewriting is for later. A first chapter, endlessly written  and rewritten to perfection, does not a book make. Rewriting too soon is a formula for you, drooling on your deathbed, wondering if you should have taken out that comma on page three, and then put it back one more time before all trace of your existence is erased and there’s no book as evidence you ever were, you zero legacy stiff!

9. Stop reading old classics and start watching more movies and reading more comic books. Your english professor thinks Hemingway is the shit because that’s what he was taught in 1980. This is generational data lag. If you insist on classics, read: Crime and Punishment (so dates will think you’re deeper than you are); Hemingway’s short stories (not his novels); Portnoy’s Complaint to instil the value of a sense of humour in literature (a rare thing, that); A Confederacy of Dunces (for douchebag cred with hot Lit. majors at the dean’s cocktail parties and the nerdy chick at the bookstore) and Catcher in the Rye (in case the writing thing doesn’t work out and you turn to the next logical career choice: serial killer.) And nothing at all from Ayn Rand. Nothing! You have nothing to learn from her unless you’re going for what not to write, do, think or be.

Why movies and comic books? Because you need to make your storytelling more visual. (Hint: If most of your “action” takes place in a suburban living room much like your own, think harder. If you’re writing a certain kind of literary fiction that demands domestic ennui and the reader’s patience (yes, the reader — as in one reader — your mom), at least spice it up somehow. Make your main character do their sensitive contemplation by the river (so they can fall in or throw themselves in or get thrown in by a helpful plot enhancer). Or put them in the kitchen, next to the handy knife block so we get a sense that something might actually happen. Events must occur!

10. Stop writing huge, ambitious books. Write shorter books and make it a series so you have hope of making some money.

11. Write for the money. You think love and passion will get you through a whole book? No. There will come a time when you hit a wall, figuratively and literally, with your manuscript. Maybe you won’t want to do one more draft or you won’t have the energy to get up early and write another chapter. Screw that weak, loser talk. If you’re writing with the hope you’ll make some money some day, you get up. You’ll go the extra clichéd mile to yank out the clichés from your manuscript like black, seething tumours. Your kid wants to see Disney before she’s too tall for the rides. Your other kid wants to finally get an iPod for his birthday since he’s the last of his friends to get one. (Ooh, that one hits close to home.) Write for money because you need it. Write for money because, if it’s just a pleasant hobby, what’s at stake when the going gets rough?

12. Pay attention to how much better every other indie author is doing than you. Get angry, envious and jealous of those talentless, lucky hacks. The reasons are similar to #11. Take your ugly motivation wherever you can find it. (Notice I just told instead of showed — #6 — and you didn’t mind.)

13. Put references to popular culture in your books. Traditional publishers always eschewed that in manuscripts.  That’s why you have to infer so much about pop culture from old novels instead of knowing specifically what people paid attention to. The worry was that contemporary references to movies and issues would date the book. I can’t imagine why. What’s modern now will be a period piece in the future. So what? They might sell more books if they paid attention to what served the story and what was most entertaining instead of sticking to rules from from Lit. 101. (See #9) It works for John Locke’s readership.

14. Stop confusing process with product (Part 1). Neo-Luddites who wax poetic about the feel of a paper book are fetishizing the medium of dead trees over the book’s content and are possibly high on glue from all that sniffing. For people who claim they value the written word so much,  they seem overly concerned about the package it’s wrapped in. It’s fine to prefer a paperback to an ebook, but expect to pay more for the privilege and, by Thor’s hammer, stop whining to authors of ebooks about your fetish! When’s the last time you went out of your way to tell a used car salesman you think he’s shifty even though you weren’t buying a car from him anyway? What purpose does complaining serve if you never intend to buy our books? If you don’t want ebooks, then don’t buy them and don’t feel you have to tell me about it. We’re getting creeped out. (Alternative: buy my paperbacks, too.)

15. Stop confusing process with product (Part 2). Last week somebody called someone else a hack because he advocated writing fast. (No, it wasn’t me who was called out, though I have advocated writing faster if you’re up for it.) It’s the writing snob’s equivalent to a George Carlin joke: “Anybody driving slower than you is an idiot and anyone driving faster is a maniac!”

The mistaken subtext here is to think that anyone writing more quantity than you must be suffering in the Quality Assurance Department of the Writer’s Brain. Consider that A. Slow writing is no guarantee of quality, either. B. What counts is the end product, not the speed with which it arrived. (The slow writing advocate in this case admitted she hadn’t actually read any of The Speedy Author’s books, so she was letting her ass talk too much, wasn’t she? C. If someone else can write faster than you and you resent them for it, that might be jealousy talking. (See #12) Or D. Maybe you just aren’t as smart as The Speedy Author, you prejudiced dummy.

16. Wait for inspiration before you write because less competition would be great for me. Oh. For you? Not so much.

17. Offend your family. Disguise them, but use them. If they didn’t want you to use all of that useful childhood trauma, they should have been nicer when they had the chance. That time you got locked in the closet after the unjust beating? That’s rich writerly soil, right there. Rename your brother Larry so he’s Harry in the book. That ought to do it. Larry’s a moron.

18. Start building your author platform long before you need it and don’t whine that it’s hard. Your book is a loudspeaker. Without a platform, your loudspeaker is pointed at empty stands in a cavernous stadium. You don’t want to do this. Why do you think that matters?

19. In fact, hey, that’s another rule! No whining, period! Nothing worth doing is going to be easy. Besides, it’s unattractive. I once stopped watching a blog because a writer felt people weren’t grateful enough for her words. Gratitude is great (see yesterday’s author blog challenge post, below) but demanding unending thanks when you really haven’t done that much in the first place is petty narcissism. Writing professionally is about generous narcissism.

20. Stop reading Writers Digest and Publishers Weekly. There’s nothing in a paper magazine you can’t get in pixels faster and cheaper. WD is a holdover from traditional publishing and that’s why their advice is still weighted toward agents and the New York cadre. Those are lengthy pursuits with questionable ends that eat up your life. It’s procrastination in the guise of relevance and productivity. It’s patriarchal, systemic paralysis by matriarchal, editorial analysis. Chasing slush pile dreams is what my friend, author Al Boudreau, refers to as “dinosaur hunting”. (Brilliant, yes?)

As for all that crap in Publishers Weekly that spouts everything you need to know about traditional publishing? That’s all stuff you never need to know before you have a book written and probably not even then. What possible difference could knowing the industry make when they only ever talk to themselves? They talk too much about trad publishing because that’s where the ads come from. It’s incestuous, out of date and out of touch. If you want to know something about publishing that’s not out of date, read Konrath and Dean Wesley Smith and Passive Guy and Russell Blake and Jeff Bennington or even (for the love of Thor) this blog’s curations for that matter.

BONUS TIP: Instead of listening to the dinosaurs who refuse to see the meteor coming, be a contrarian. Contrarians are more interesting.

Wait.

What do you mean, you agree? What kind of contrarian are you, listening to some twit you don’t even know telling you, “My Top Twenty Best (Worst?) Advice for Authors”? As if I’m preaching the bloody sermon on the Mount! What kind of nonsense is that? Go ahead and write and make your own mistakes and write your own rules.

This blog post was for, as they say, “entertainment purposes only.”

Does anybody really learn anything much from another person’s mistakes?

For anything that really matters, you have to make those life altering mistakes for yourself.

I’m not your dad. I’m another writer, tap dancing for change.

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Author Blog Challenge 20: What writers owe (and an insider secret is revealed)

Garley the Persian cat

Garley the Persian cat (Photo credit: arash_rk)

I used to dream that when I finally became an author, I’d write a short acknowledgements section to myself. “Screw you all!” I’d scream. “In your face! I did this myself and I don’t owe anyone anything! Ha!” Then I’d retreat to my hermetically sealed office under a volcano within my island fortress guarded my my loyal ninja monkey assassin clones. I’d have a monocle and a white Persian cat to stroke while I ordered Hellfire missile strikes to rain down upon my enemies. As you can only imagine, that’s almost exactly what my life is like except for the thing about acknowledging people who have helped me on my publishing journey. Unexpectedly, I have the attitude of gratitude. I’m happy to have a deep stock of Hellfire missiles to protect my tropic realm and I’m grateful for all those people who have assisted me in putting out my books.

Yesterday, after my big free promo day, I sat down and wrote a little letter to a bunch of people who have been helpful along the way. Somebody slipped me some dough so I could keep going. Someone else helped me with formatting the first time I attacked the beast. Others were consultants about suitable explosives…”Um, for my crime novel’s plot!” he added hastily.

A lot of people have the wrong idea about self-publishing.

They focus on the self part.

Hitchcock said that a painter only needs a brush and a writer, a pen, but a film director needs an army. These days, indie writers need small armies, too, and many of them are volunteers. 

The key thing is: self-publishing is still publishing. You either need a graphic artist or you need to be one. You need to learn a lot about tech and promotion as well as craft. You can write a good book, but if it has a lousy cover, no one will read it. (The converse is also true, of course.) That’s why I prefer the term “indie” to “self-published”, though to the consternation of a few angry people, I do use those terms interchangeably as a concession to common parlance.

My Beta readers are volunteers. I’ll pay them in lollipops, acknowledgements in the book, a copy of the paperback and, when they’re ready to go indie, I’ll be a resource for them, too. I’m confident each of those readers could write a book if they decided to do so. I’ve thanked them all, for what that’s worth. So far all they’ve received is a book they enjoyed for free but I’ll be sure to get those lollipops to them.

I did find an unusual way to make one person’s day though. If you’re writing a book, you may wish to consider doing this (with their permission.) A great buddy of mine is undergoing treatment for cancer. It’s been a scary time that he has handled with a calm and class that I am sure I could never muster. This guy is one brave SOB. As I was writing the first draft of Bigger Than Jesus, I used his name for one of my characters.

Funny story: I called him up on Skype to ask him if I could keep his name in the book. His microphone wasn’t working. He could hear and see me but I could only see him. However, that worked out for the best because he pantomimed his approval. When somebody is that sick and you can make them laugh and smile as much as he did by putting him in your book? Why wouldn’t you? He loved the idea and showed lots of energy in giving me a thumbs up that made me laugh (and, truth to be told, a little weepy, too.)

I talked to him on the phone the other day. Things are looking up and we’re optimistic that one way or the other, he’s beaten it. Not only will he live a long life, but in a way that is tiny and totally useless except for good feelings and a funny exchange on Skype, he’s  immortalized in literature, too. I’m very grateful my buddy will be around to enjoy all the novels in The Hit Man Series and everything else I write. I’m most happy about that.

If you’re reading the Bigger Than Jesus,

my buddy is the guy wielding the SPAS-12.

Sh. Keep it to yourself.

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Author Blog Challenge 19: Choose how to grow your author platform

The Author Blog Challenge writing prompt was: What are the three most important things you are doing to grow your platform? This is such a good question and everyone has so many different answers. I don’t have an answer. I have a survey of what I do. How to grow your author platform? Eh…I have a menu of stuff from which to choose. Choose to do what you’ll enjoy so you can be effective and sustain it.

Just today I read a fellow indie author opine that one day a week of concentrated social media, pumping and pimping, hadn’t helped him a bit. Mind you, his sample was a bit too small. He was only talking about a month, which translated to four workdays. However, he’s not alone in the complaint. You can do a lot of work and still not move the needle in a measurable way, and measurable is really what counts. I suspect what was missing was connection. You have to be interested in people and what they’re doing. Interacting is better than spouting (he spouted.) Failing earnest interaction, when you just can’t bear to rip your heart out of your chest again for another blog post or comment thread, do what I do and make more jokes about strangling mimes.

I’m really very consistent in establishing my web presence. I do something every day and here’s what I’m active in: three Twitter accounts (though the main one is @rchazzchute); Facebook pages; a podcast broadcast two times a week; the author site (AllThatChazz.com) and, of course, this site. I even do a little bit of Google Plus. I always think of G+ last, but I know I picked up a new reader (who promised to review my book!) through G+ today. I know that’s a lot. This is part of my full-time job, no whining. The rest of the time, I’m writing, and no, there’s not time for much of anything else. Most people can’t devote the amount of time I do to marketing and promotion, and yes, I realize I’m very lucky to have such a supportive spouse in She Who Must Be Obeyed.

When you do a lot of social media, you do risk annoying people. I certainly risked that today. My Amazon free promo day was plastered across my podcast, my Twitter and retweeted across at least 50 other Twitter accounts. I emailed some people and reached out a bit through Facebook. Somebody must have thought, “Yeah, yeah, we get it. You’re excited about your book but I got a sammich here!” Even as I was promoting, I noticed a fellow author got cussed out severely on Facebook for his pleas. In my defence, everyone who tweeted me got my support, too. I share. They share. Some would say that adds up to a lot of noise and signal degradation. On the other hand, my novel rose from a dark place in my skull a couple of days ago to #545 on the general Amazon list last I checked (UPDATE: and #73 in Mysteries & Thrilers! Yay!) Self-help for Stoners shot up 140,000 places as a collateral benefit so something’s selling in addition to all those free books.

I curate a lot of helpful information for indie authors. On the one hand, this blog brings me a lot of traffic, but they (well…you) aren’t necessarily interested in reading suspense, funny and weird self-help in the form of fiction, strange humour and crime novels. Some people say writing about writing is a complete waste of time. I say write what you’re passionate about and you’ll never run out of blog posts. I don’t want to blog about animal husbandry. It’s icky hanging out with naked animals.

When I joined Klout, I had assumed most of my influence came through this blog or Twitter. Klout says it’s Facebook where I make the most impact (though my Ex Parte Press page only has 37 likes and my personal page only 177 friends. That’s lousy, though it’s almost 177 more friends that I ever had elsewhere.) I doubt Klout, but it’s hard to say. Besides, maybe that’s too reductionist. In layered marketing, you do a lot of things in order to appear to be just about everywhere at once, like The Flash or herpes.

So what are the three things I do that are most effective? I’m sorry. No easy answers. I couldn’t narrow it down that much. I think my podcast, though small, helps me reach out to new people around the world and when the podcast went up at 6 pm this evening, listeners snapped up the free promo. Triberr is effective. World Literary Cafe Tweet Teams help. I’m exploring new ways to advertise on a tiny (to zero budget) like Masquerade Crew, Kindle Nation Daily, and Kindle Book Review. I have to reach out to book reviewers to get noticed. I have to find crime novelists or suspense writers willing to give up a blurb for Bigger Than Jesus.

There’s only one thing I am sure will help me sell more books: I have to get the next book up. And the next, and the next and so on until I am discovered, die or you decide you want you r kids back with all their thumbs attached.

What to do?

Do what you can. Do what you love. Get the writing done first. Nothing should cut into your writing time.

How do I do it? I don’t sleep much. It’s like cramming for finals every day and night.

It would be hell, except I’m having fun.

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Author Blog Challenge 18: The Top Ten Reasons You (yes! You!) Crave This Book

Please click here to get Bigger Than Jesus

To whom will Bigger Than Jesus appeal? I have serious and much less than serious answers to this Author Blog Challenge writing prompt:

1. People who like a fast beach read of a crime thriller that’s hard to put down. I got the idea for my pacing from Blake Crouch’s Run. There’s a cliffhanger or an aha moment, or several, in every chapter. The tension only cranks up.

2. People who like old caper movies, like To Catch a Thief, Sneakers or The Italian Job. My fondest childhood memories are getting lost in movies to shut out everything else.

3. People who like Coen brothers‘ movies where simple solutions lead to more and more complex problems and the hero is thwarted again and again. Rock? Meet hard place. And now a badger is chewing your jugular as you try to do your taxes.

4. People who like funny, punchy dialogue, including a debate between two hoods: Who shot first, Han Solo or Greedo? (Yes, that’s one of the serious answers and the question does bear on the action at the time.)

5. People who like a lot of twists and surprises. I modelled my plot after screenwriter and author William Goldman‘s penchant for sucker punches where, just when you think you know what happens next, it goes a different way.

6. People who value clever more than gory. For a book about a hit man trying to escape the mob, there’s a lot of word play and when the violence does occur, it’s realistic yet somehow funny in the same way Pulp Fiction could be. The chapters skip along with logical complexity offset by humour.

7. People who like genre fiction that reaches up. Much of the novel has a lighthearted slant, but underneath, when you discover some of the main character’s history, it’s unexpectedly disturbing and heartbreaking. Are you worried I’ve just spoiled  something? Don’t be. I like magic tricks in all of my fiction. I’m telling you up front that I’m going to deceive you and you’re going to watch to catch me at my sleight of hand. The game is, I’m still going to fool you anyway. “Consider the gauntlet thrown,” he said smiling. I know this will work because I often surprised myself while writing Bigger Than Jesus.

8. Movie buffs with an Elmore Leonard sensibility in their reading tastes. Jesus Diaz, the anti-hero of the novel, is a movie buff and, since movies were a large part of his education, he sees the world through a Hollywood lens. The action is definitely influenced by Elmore Leonard’s take on shady characters having strange dialogue.

9. Readers who like a book that plays with them. The entire book is written in present tense, second-person. I loved Bright Lights, Big City for that and I decided that, after twenty-seven years, somebody should try that again. But it’s not just my personal preference or a gimmick at work. There’s a reason. Late in the novel, you get a strong hint as to why the narrative is told as it is.

10. Readers who enjoy a story that ends up in some unexpected places, like a discussion of Salvador Dali’s life, for instance. Bigger Than Jesus is a fun game and a puzzle box of a crime thriller that packs serious emotions behind it.

Some of the less serious answers to this Author Blog Challenge writing prompt include: Everyone with a Kindle or anyone who gets the free Kindle Reading app for any device, NMD (Not my dad), people who enjoy breathing, gorgeous and empowered Latinas, New York pizza joint owners who bought it thinking it was about Jesus Christ but will get sucked in anyway, criminals plotting to go straight, intelligent people (so if you don’t get it…eh, you figure it out), Beatles fans who also love the SIG Sauer, and the authorities who put me on a watch list for my Google searches because of the research for this book.

The second part of the writing prompt asked: How do I connect with them to market to them?

Um. I’m not sure. Have I convinced you yet?

Click the book cover if yes.

GET BIGGER THAN JESUS

If not, send me your email address at expartepress@gmail.com.

Maybe I’ll come to your house.

Maybe I’ll send you something in the mail.

Maybe you’ll wake up hanging upside down.

We’ll work it out.

Filed under: publishing, , , , , , , , , , , , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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