C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

What gets clicks

You could check your blog’s site stats and wring your hands over SEO keywords, but no one really wants to do that. The most fun thing about Aspire to Inspire eBook JPGblog stats is discovering the creepy search words people use to stumble upon your blog. (For me, it’s often “Cheryl Ladd”.) You could ask your readers what they like, but that probably won’t give you a representative sample with hard numbers. The easiest way to figure out what lights up your blog’s readers? Triberr.

Go to your  Tribal Stream page. At the top, click on “My Posts”. Naturally, you’ll see a list of your blog posts. Each post will show stats for Shares, Clicks, Comments, Up Votes and Reblogs. Go down the list and see which sorts of posts got the most clicks, shares and up votes. Those were the most successful posts.

If you’ve got enough of a track record, you’ve just defined your blog’s current niche. The sorts of posts that get the most shares and clicks on ChazzWrites.com include: book marketing and promotion advice; posts about the micro-publishing experience gone wrong; tech tools to assist writers and publishers. Stuff on writing and editing is popular, too. This tells me that I’m on target with the audience I shoot for here. Like you, I want to achieve two things with my blogs: I want to write what I’m passionate about and I want to be effective.

My posts about blogging better to reach more readers also do well, so this post just got meta. For more posts that smack you between the eyes and hit your brain’s  dopamine lever of happiness, check out the “Related Articles” below. They’re the most popular recent posts on Chazzwrites.com.

Filed under: blogs & blogging, book marketing, Writers, , , , , , , , , , , , , , , , , ,

Good post on finding a niche, sending up a search engine flare so you can be found and the power of forums. Enjoy! ~ Chazz

In today’s fiction market, you either need a sizable backlist, a ready-to-go fan base, or a traditional publishing deal to come out of the gate bursting with sales. Your Twitter following of 800 other authors doesn’t count as a launching pad, either. The most common problem for new authors, is the search for readership. Unless you’re writing to fill your own bookshelf, you share the same dilemma. I know…we all have an incredibly interesting, unique novel, ready to unleash upon the unsuspecting world…but so does every other writer reading this essay. And this is just the tip of the iceberg! The key term here, is “unsuspecting world.” I’m fairly confident the world will push onward in blissful ignorance of your book, if you don’t find a way to start a small fire. You need to find a niche, and expand it.

I’ll be blunt with my story. I published The…

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Top 5 reasons to join the Ultimate Blog Challenge

Last month I completed the Author Blog Challenge. I blog anyway, so why another blog challenge? 

1. Daily writing prompts help me keep posting. I don’t always follow them, but when you’re stuck, it makes blogging easy, or at least easier.

2. A commitment to blogging every day helps Search Engine Optimization so the blog readership grows.

3. Community. I look forward to discovering new bloggers and I’m hoping more new bloggers (and readers) will discover me.

4. Networking. The Ultimate Blog Challenge encourages tweeting links so profiles are raised.

5. Momentum. I just completed a blog a day for all of June written by The Magic That is Me. Why not take a break? Some people take being tired as a reason to ease off. But it’s precisely because I am tired that I should do this challenge. It’s energizing (and commitment is so sexy.) When you blog every day, you get on a streak and it makes you want to continue. As long as the quality stays high, I’m okay with the quantity of the output. I write all the time. Deadlines are my friend.

Most important, I have a writing career and a readership to build.

Now is not the time to rest.

This is just the beginning. This is number 1.

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AB Challenge 28: Top 10 How to keep the blog ball rolling, George Clooney!


What can bloggers do to keep their blog fresh and moving forward? Everyone experiences blog fade at some point. You have lots of other stuff to do or run out of ideas or just don’t feel like blogging all the time. You can still keep your blog traffic motoring on. Here’s how:

1. Guest blogs. New people fresh energy. Interact. Engage. Find allies in the struggle. Kill their enemies to make more solid  friends.

2. Interviews. Interacting with new people on your blog equals even more energy. Your blog is about you. Too much about you becomes boring and pathological. And by you, I mean me.

3. Scoopit! I monitor a bunch of choice feeds and when I see something I think is helpful, entertaining, educational or strange about publishing, I use the Scoopit tool to point my readers to the useful link. It’s a great curation tool that makes your blog a hub of whatever niche topic you want to research.

4. Read other blogs. This is where many bloggers fall down. They don’t read enough input to enhance their output. Reading and commenting on blogs is another way to feed #1 and #2, as well.

5. Watch forums for current topics to discover what issues already interest your target readers. If I ever get stuck for a writing prompt, I can always go over to a publishing forum and within a minute, I’ll read something that irks, spurs or inspires me to write about the topic in question. (Today I looked and it was disrespect for indies on a Kindle forum. Filed for later use.) Whatever your topic, there’s a forum for that.

6. Step away from it. Don’t blog just for the sake of blogging. If you aren’t interested in a topic, don’t force it. Better to rest, wait and recharge. Yes, more posts lead to increased traffic, but don’t sacrifice quality for quantity.

7. Blog your experience. Whatever you do, there’s something about it that someone needs to learn about. Any post that begins with “How to” will be read. Evergreen topics, like How to format with Scrivener, for instance, will be an anchor for traffic to your blog for a long time. Think small. Go into step-by-step details to help your readers if you have the tech and teaching skills. Every time I run into an obstacle with book production — and there’s always something — as frustrating as it is, I also think Hey, this is material.

8. Revisit old blog posts and update them from a fresh angle. The SEO spiders will notice changes to your blog and that helps your SEO. Your readers will appreciate the update, too. My feelings have changed about using CreateSpace, for instance. I’m more in favour of CreateSpace than I used to be and I’ve cooled on Lightning Source.

9. Think big, as in sprawling, iconic examples and topics. One of my most popular posts that gets traffic forever is  Create More Interesting Characters (Superman vs. Batman). Lots of people are probably discovering the blog simply because they’re searching for the superheroes and need them to save their city. That’s okay. Lots of comic book nerds are interested in issues of character development using familiar examples. (I say this as a comic book nerd.) All that helpful editorial advice will distract them as the Joker and Lex Luthor team up to watch their cities burn.

10. Write top ten lists of something (easy ones, like this!) They’re easy to write and people love them. Well, not this one, but usually. Pick a film genre, book genre, blogs, celebrities, roles, whatever. Relate it to a trending topic on Twitter (or George Clooney at any time) and watch your readership climb higher. Make George Clooney relevant, though, not some tenuous, lame joke to illustrate your point like I just tried.

Filed under: publishing, , , , , , , , , , , , , ,


Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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