C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Authors and Publishers: Six things to do immediately to get more readers and keep them

We are in a battle for attention. Here are three things to consider today to get readers’ attention and keep it:

1. List posts, like this one, are popular because they are easier for readers to scan. (They’re also pretty quick to write.)

2. There’s a good chance your blog posts are too long. Mine often have been. I changed that once I realized how few people give blogs a deep reading. You probably aren’t reading this. You’re scanning this for what you can use.

3. I put the font for this blog in bold after a few readers complained the font was thin. Some readers, either because of their devices or their eyesight, still had problems reading the font. I bumped it up again.

4. When you write a blog post, you often have the option of adding links outside your blog. Click the underlined word and blog readers get whisked away for more on “kerning” and its history. I used to do that within blog posts but not now. Those links are excuses for readers to put their attention elsewhere. If they need something explained, explain it for them. I still provide related articles at the bottom of most posts for added value. New readers often find me through those links.

5. Go to your author profile on whatever sales platforms you use. Shorten it. I wrote a hilarious profile for Amazon. It was funny and informative, but it wasn’t doing its job because it was too long. People want to know enough to have confidence you could write an informative or entertaining book. Leave some mystery and make it an invitation instead of forcing the full bodacious on them all at once. If they want to know more about me, they can visit my author site or (gasp!) purchase my books. We want browsers to read our books, but they’re merely scanning our author profiles, if that.

6. Add video. Your blog is a charging at us too hard on the first date and it’s intimidating.

You’ll notice a new feature at the top of this blog on the main page. A spokesperson tells you about some of my websites and the free ebook promotional offer. I added the text to the video for added punch. Since adding the video a couple of nights ago, traffic to my author site has risen 66 percent.

New visitors will stay if you use video to welcome them and get them acclimated to what you’re about. Regular visitors will discover something about you they didn’t know. We’re visual creatures and people are used to taking in information that way. Too much text all at once puts them off. Text is for books. (I use a spokesperson for the  Cool People Podcast page, too. “What? You have two podcasts, Chazz?” See, somebody found out something new already. Notice, I’m tickling their ears with yet another medium: podcast.) For my author site, I’ll soon add a personal message from me instead of using a spokesperson.

To win eyeballs, hearts and minds, heavy text isn’t the answer. That’s for book readin’!

More white space and YouTube helps readers discover how awesome you are.

Robert Chazz Chute

Robert Chazz Chute

~ Add an author profile, pic or note (like this one) at the end of your blog posts, too, if you want. Glad you found me!

I’m a former journalist and columnist who has worked in all aspects of book and magazine publishing. Have you checked out all the cool videos and excerpts from my book about an autistic boy facing the end of the world? Go to ThisPlagueOfDays.com to learn more about my serial. Looking to lose weight and be healthier? Check out another of my blogs, DescisionToChange.com.

Filed under: author platform, blogs & blogging, book marketing, publishing, , , , , , , , , , , , , , ,

Another Easy Tech Tool Authors and Publishers Need Part 3

I’ve become quite a fan of the Author Marketing Club.

Another tool in their arsenal is the Amazon Enhanced Description Maker. It’s simple, but effective: Make your Amazon book descriptions easier to read with headlines and lists. Best of all, the html coding is taken care of for you. I’m into anything that simplifies my life while attracting readers.

Yes, Amazon allows this. In fact, here’s a sample of the end product. 

Note what makes it different:

The header (Armand Rosamilia’s blurb); the attention-grabbing subhead; the bullet list; and the call of the “Special Offer”. You can make that a numbered list if you want. 

Highly recommended. See AMC’s demo tutorial here.

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Filed under: Amazon, author platform, book marketing, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , ,

Part 2: The next tech tool authors and publishers need

The Author Marketing Club has a new tool you’re going to want. Actually, they have a bunch of tools you’ll want, but today I’ll tell you about the latest one:

The Book Widget Creator Tool

On your author site, you have your books displayed in the sidebar. You’ve used image widgets and text widgets and tried to make your list look attractive for readers. The Author Marketing Club just came up with a tool for premium members that makes it easy and uniform. Here’s a sample of what it looks like on my author site. (Scroll down the right sidebar. You can’t miss it.)

Before you reject premium membership, I hasten to add that the Author Marketing Club offers a lot of cool tools to make your writing life easier and your image professional.

The tool pulls from Amazon, so it updates star ratings automatically. It’s a set it and forget it situation. At some point, you’ll be able to link to other sites besides Amazon. Within the tool, there’s an option to input your Amazon affiliate code so you’ll get credit for those clicks.

To use it, all you have to do is choose a widget width and plug in AISN numbers from your books on Amazon. Premium membership costs $105. Over the next few posts, I’ll tell you why I joined and why that fee is entirely justified.

Stand by for more AMC advantages.

Filed under: book marketing, Publicity & Promotion, publishing, , , , , , , , , , , ,

Easy tech tools for authors and publishers Part 1

Time to tell you about BannerSnack. With this app, you can easily construct banners and ads for your author site. You’re going to love it.

This is a free tech tool I picked up at the Chrome Store. I just started playing with it, but I’m already very impressed. Not being comfortable with HTML often holds us back from doing more with our websites. There are several ways to work around that problem without learning programming language. BannerSnack makes it easy (even if you just go for the free options with watermarks). If you’re going to use it a lot, premium options aren’t unreasonably priced.

Here’s an ad I created for a book promotion on my author site, AllThatChazz.com:

Screen Shot 2013-07-24 at 11.50.29 PM

Screen Shot 2013-07-24 at 11.50.39 PM

You can start from scratch or choose to start from a wide variety of templates and sizes to get your unique message out.

If you want to make your website more spiffy, I suggest you play with BannerSnack. The interface is intuitive so you’ll have a banner, ad or button up and running quickly.

In Part II, I’ll show you an even cooler and easier tool to make presentation of your books,

and your author site, beautiful and inviting.

Filed under: publishing, , , , , , , , , , , , , , ,

What should I get upset about today?

I was somewhat amused to find that Goodreads has just about doubled its membership to 20,000,000 members in the last year. They reportedly added 4,000,000 in the last four months!

This post is not about the success of Goodreads. It about perspective and resistance to change.

When Amazon bought Goodreads, remember the wailing that GR had sold out to the Devil? Some threatened to cancel their GR memberships. A few actually did so. I wonder how many have quietly returned?

In a related story that doesn’t look like one, the guys behind Triberr invented a new button for the site a while back. You hold your cursor over the button for a flicker of a second and the post you’re about to share is approved. Soon after, someone complained about the improvement. What did these guys think they were doing? Why can’t we just click? If we don’t go back to the way things were, dogs and cats will live together!

Today? What was different and strange and scary is not so scary. New normals can be dangerous, but not all new normals are equal. Buttons and Goodreads? Not a big deal compared to all the serious problems. For instance, we live in a surveillance state yet most people shrug and ask, “Well, what can we do? Pass the mashed potatoes garnished with cynicism, helplessness and ennui.” Puts a bad book review in the right light, does it not?

I’m not saying we can’t complain. I’m saying that some problems require louder complaints, and action. The Gatling Gun of Despair is firing constantly. Choose your targets wisely.

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Filed under: Amazon, publishing, Triberr, , , , , , , , ,

Authors Showcase features horror by Robert Chazz Chute and romance by Dimitri Sarantis

See on Scoop.itWriting and reading fiction

The Book: This Plague of Days: Season One The Author: Robert Chazz Chute The Story: Jaimie Spencer is an autistic boy who rarely speaks. He’s obsessed with words and Latin dictionaries and his world barely intersects with our own.

Robert Chazz Chute‘s insight:

Ooh! This Plague of Days on the Authors Showcase at Venture Galleries! Yay!

 

But wait, there’s more!

 

You guys know that This Plague of Days is my serialization experiment. What you don’t know, until now, is that authors Caleb Pirtle and Stephen Woodfin have invited me to serialize another book at Venture Galleries! Holy crap! So happy to be on a site with so many awesome authors serializing such interesting fiction. And they get a ton of well-deserved traffic.

 

More on the Venture Galleries serial soon. 

 

In the meantime, think on this: What new opportunities can you create to connect with readers? What can you do in a cooperative with other writers to reach new audiences? We need to work together to get over the wall. 

 

Big things are on the way.

 

~ Chazz

See on venturegalleries.com

Filed under: publishing

Writers: Fantasy, Reality and the Awful Lessons

(Editor’s Note: FYI, release of the Hugh Howey podcast and Episode 5 of This Plague of Days has been a little delayed. But not by much. Explanations  to follow. Some will be somewhat hilarious, especially if you’re a sadist.)

Here’s the writerly fantasy:

Crack the Indie Author CodeYou know that dream you have of being a writer? We all have it with minor variations. Sometimes I picture a tiny writing cabin like Mark Twain had, perhaps by the water so I can watch the paddle steamers push up the river. Clacking away at an old typewriter with black and white ivory keys with a butler to bring scones would be awesome. At tea time, I could retire to an English country garden with a labyrinth and mull the next plot twist. Mm…okay, a Mac with black and white, fake ivory keys and coffee, not tea.

On me mudder’s side all the way back, I’m Irish. Maybe I should be scribbling in a moleskin notebook at the back of a gray pub hiding behind a tall Guinness and romantic, brooding despair. I’d run my hands through my hair a lot.

Analyze that fantasy and you’ll see it’s really about the power to be left alone and fear of people. We want to be at play in the fields of the mind. We don’t want to get retail jobs and interact with humans. We desire the protective distance a cyber interface allows. We crave the fantasy existence so we can do two things: Create Art and Not Deal. (Um, I’m not alone in my agoraphobic misanthropy, right? Right?)

Here’s the reality of writing:

We have to deal.

1. My cell phone just died and I stubbed a toe on my treadmill desk when I got up to charge the battery.

Lesson: Never move.

2. I’m behind schedule writing Season Two of This Plague of Days and I don’t have enough reviews on Season One yet.

Lesson: Kill self.

3. Someone got sick so the cover art for Episode 5 was delayed. (They’ll be okay, though.)

Lesson: Shit happens. Expect delays so you can schedule them.

4. I had technical issues with the Hugh Howey interview so I’m publishing the Cool People Podcast tonight or tomorrow morning.

Lesson: I have to deny my nature and be patient.

5. The cover art arrived but then my computer was attacked by the spinning beach ball of death.

Lesson: Have fewer than dozens of tabs open in the browser at one time. Apparently my mind doesn’t work the same way computer guts function.

6. Then, just as I tried to publish to Kindle this morning, my security software decided that was the perfect time to download a major update.

Lesson: Stab someone in the face with a #2 pencil. I’m not too picky about whom just now.

7. The update slowed everything down so much I knew I was a few minutes away from a heart attack.

Imagine your car is on fire and you’re trapped behind crumpled doors. Now imagine the seatbelt is jammed and cinched tight across your chest. You’re trying to get out but you’re pinned and the car’s filling up with choking, toxic, black smoke and your broken hands scrabble uselessly at the jammed buckle. Somehow, the radio is jammed on and it’s playing Kenny G.

It felt something like that.

Lesson: Get some cardio today. Listen to Stacy’s Mom by Fountains of Wayne. Cheer the #$!! up.

8. While dealing with the computer trying to kill me, I was making my son late for his piano lesson.

Lesson: Make son play video games to the exclusion of everything else all summer so I won’t be alone in my agoraphobic misanthropy.

9. I have no minions to bring me venti skinny vanilla lattes. Taking the boy to his lesson allowed me to go get that indulgence because, by then, I surely deserved it.

Lesson: If things are going badly, I deserve an overpriced sugar fat coffee with healthy pretensions. If things are going well? Same.

10. I’m working on a few hours of sleep and, as I survey my tiny writing bunker…hey! There’s a startling lack of scone butlers, minions, interns and fans begging to slip money through the mail slot!

The mind virus is created. Spread the infection. Each of five episodes is only 99 cents each. Get the whole Season for the discount at $3.99. (And if you already have read it, please review it.) Thanks! ~ Chazz

The mind virus is created. Spread the infection. Each of five episodes is only 99 cents each. Get the whole Season for the discount at $3.99. (And if you already have read it, please review it.) Thanks! ~ Chazz

Lesson: Write more, and faster, until I blur into another dimension where paddle steamers and garden labyrinths are the norm. In this new dimension, I’ll be loved and Guinness will come from the kitchen tap. We’ll never get old and we’ll never die. And no one will ever look like Wilfred Brimley.

So, the awesome Hugh Howey interview is on it’s way (I’ll let you know with the very next post here.)

Episode 5 of This Plague of Days will be up today, as promised.

However, it takes up to twelve hours for books to publish to Amazon so it will arrive later today. 

I’m going to go kill someone in Season Two of This Plague of Days now. With a #2 pencil.

~ To learn more about This Plague of Days, go to ThisPlagueOfDays.com. Subscribe to the Cool People Podcast in iTunes or check it out at CoolPeoplePodcast.com. Follow me on Twitter @rchazzchute so I try to remember what love feels like. Check out all the books and podcasts at AllThatChazz.com or break down and go on a bargain book shopping spree here. Thank you and have a wonderful day.

 

 

 

 

 

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Filed under: publishing, self-publishing, Writers, , , , , , , , , , , , , ,

LynneQuisition: Passive Guy

See on Scoop.itWriting and reading fiction

Everybody’s got their own go-to list of blogs, but one that seems to turn up on just about every indie author’s list is The Passive Voice. Passive Guy (the

Robert Chazz Chute‘s insight:

So that’s who the Passive Guy really is! If you don’t folllow The Passive Voice already, you definitely should. Read his interview at the link below.

 

If you needed another reason to subscribe to his blog, I just found out minutes ago from The Passive Voice that JK Rowling is secretly the author of a detective novel. It was received well when they didn’t know it was her. Now I suppose the snark and knives will come out.

 

I read the article to She Who Must Be Obeyed and quoted Rowling (with a few edits.) So this quote from Rowling: "I had hoped to keep this secret a little longer because being Robert Galbraith has been such a liberating experience,"

became this quote when I read it: 

"I had hoped to keep this secret a little longer because being Robert Galbraith has been such a liberating experience from the nits and pricks  who unfairly criticize any of my books that aren’t about a wizard. They can piss right off."

Of course, Ms. Rowling is a classy lady, so that’s all me projecting. However, some of the reviews of A Casual Vacancy suggested to me that they’d have preferred to intimidate Rowling into silence after harry Potter ended. Some critics are wait in the weeds to attack when any author challenges convention or tries something different or writes anything else  after a huge success. You’ll recall Harper Lee never wrote anything after To Kill A Mockingbird. Tragic. I think the literary media can take a bit of the blame for that.

Stephen King expressed similiar disappointment when his secret identity writng as Bachman was exposed. Look, I know these folks are nigh-impossibly rich so we aren’t supposed to feel bad for them for anything. However, I do feel bad for any author when nasty reviews are unleashed for bad reasons. (Note: Rowling and King are two of the most generous rich people on the planet. Not all of our betters are equal.)

It’s like when reviewers talk about a $200 million dollar movie and debate about whether it’s worth that big budget. What I want to know is whether it’s worth the price of admission and a medium unbuttered popcorn. I suppose Ms. Rowling will have to brace herself. Yes, the detective novel’s gargantuan increase in sales will be a quantum of solace, but critics who go after the author instead of the book still suck.

I have spoken.

~ Chazz

(Tomorrow on the blog, Hugh Howey! Also, Episode 5 of This Plague of Days by yours truly is released. In the meantime, go read Lynne Cantwell’s interview with the Passive Guy at the link.)

 

See on www.indiesunlimited.com

Filed under: publishing

The Book Marketing Maze: Wrong Turns & How To Avoid Them | Bestseller Labs

See on Scoop.itWriting and reading fiction

A guide to the 22 most common book marketing ‘wrong turns’, and how to avoid them – so you can start selling more books.

Robert Chazz Chute‘s insight:

This article by Jonathan Gunson from Bestseller Labs cuts through some issues and slaps many of us across the face. It’s a good wake-up call.

 

As writers, many of us are introverted and so busy, we don’t interact with book reviewers enough until we need them. We spend time on social media too aimlessly. We write in too many genres.

Okay, it’s confession time: By "we" I mean me. I do a lot right, but Mr. Gunson’s post irritated the crap and lymph out of me because it hits too close to home on those three points.

 

(Ahem…so…yeah, if you’re interested in a review copy of This Plague of Days, email me at expartepress [at] gmail [dot] com.)

What planks in your platform do you need to shore up? Learn at the link!

 

~ Chazz

 

PS This is Part One with 11 points to work on. Be sure to subscribe over there so you don’t miss Part Two and get 11 more points to make our book marketing course corrections.

See on bestsellerlabs.com

Filed under: publishing

101 Quick Actions to Build the Writer Platform of Your Dreams | #1 may be most important.

See on Scoop.itWriting and reading fiction

What does it really take to build a writer platform? Learn the most important aspect to building your writer platform, and 101 quick ways to get started.

Robert Chazz Chute‘s insight:

This article by Kimberley Grabas at Your Writer Platform is solid. Even as I struggle with questions about how effective social media is and isn’t, I see value among these strategies.

 

As you look through the list, undoubtedly something useful will jump out at you. Some items may never have occurred to you. (I hadn’t thought of Google authorship.) I felt righteous when I saw YouTube on the list. You may have noticed I’m using more video in my book promotion for This Plague of Days. Between Vine and video, my work is more animated lately.

 

Maybe PicMonkey will be the revelation you needed today. Finding new ways to monetize is always good. A chance at a new partnership has just fallen into my lap and I’m pretty excited about that. (More on that later.)

 

Kimberley Grabas’ first action item on the list is "why". She’s absolutely right. We have to identify our unique selling proposition and operate by an defined philosophy. Once you have your Why, you will overcome any How. Number 1 is Priority One.

Enjoy the article at the link below. You’ll undoubtedly find a plank in your platform that needs shoring up. I did.

 

~ Chazz 

See on www.yourwriterplatform.com

Filed under: publishing

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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