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07/28/2013 • 1:38 PM 3

Another Easy Tech Tool Authors and Publishers Need Part 3

I’ve become quite a fan of the Author Marketing Club.

Another tool in their arsenal is the Amazon Enhanced Description Maker. It’s simple, but effective: Make your Amazon book descriptions easier to read with headlines and lists. Best of all, the html coding is taken care of for you. I’m into anything that simplifies my life while attracting readers.

Yes, Amazon allows this. In fact, here’s a sample of the end product.

Note what makes it different:

The header (Armand Rosamilia’s blurb); the attention-grabbing subhead; the bullet list; and the call of the “Special Offer”. You can make that a numbered list if you want.

Highly recommended. See AMC’s demo tutorial here.

What should I get upset about today?

I was somewhat amused to find that Goodreads has just about doubled its membership to 20,000,000 members in the last year. They reportedly added 4,000,000 in the last four months!

This post is not about the success of Goodreads. It about perspective and resistance to change.

When Amazon bought Goodreads, remember the wailing that GR had sold out to the Devil? Some threatened to cancel their GR memberships. A few actually did so. I wonder how many have quietly returned?

In a related story that doesn’t look like one, the guys behind Triberr invented a new button for the site a while back. You hold your cursor over the button for a flicker of a second and the post you’re about to share is approved. Soon after, someone complained about the improvement. What did these guys think they were doing? Why can’t we just click? If we don’t go back to the way things were, dogs and cats will live together!

Today? What was different and strange and scary is not so scary. New normals can be dangerous, but not all new normals are equal. Buttons and Goodreads? Not a big deal compared to all the serious problems. For instance, we live in a surveillance state yet most people shrug and ask, “Well, what can we do? Pass the mashed potatoes garnished with cynicism, helplessness and ennui.” Puts a bad book review in the right light, does it not?

I’m not saying we can’t complain. I’m saying that some problems require louder complaints, and action. The Gatling Gun of Despair is firing constantly. Choose your targets wisely.

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