C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

09/09/2013 • 10:56 PM 7

Writers: Are you sitting on the money?

They call it the Cliff. You can do Author Marketing Club and Bookbub and free promotions and blow giveaways out the digital door. You can even start catching fire and getting traction and selling books for (gasp!) actual money. Then, the fall from grace comes. Sales drop off, often steeply. What happened? You ran off the Cliff. Lots of people do. In this post, we’re going to think about climbing back up and promoting our previous works again (and doing it better this time) because I suspect we’re sitting on money.

I’m rethinking the old marketing paradigm that’s always oriented to what’s new. 

It’s the thing we should question most: accepted wisdom. Despite all my efforts, old wave thinking is still permeating my brain. In traditional publishing, you get a short window to get traction and then the bookstores return your books to the publisherCrack the Indie Author Code for credit. That’s the structure of the short tail market. In long tail marketing, our books are up forever (or at least until the cyber war brings us all low). Still, we tend to think of our books as hitting big (or not) and then the graph points down. We’re mimicking thinking and marketing patterns from traditional wisdom because all old ideas are awesome, right? Oh, wait…

Case #1

I’ve been meaning to do this for a while and by not sleeping, I’m finally getting to it. I pulled Crack the Indie Author Code and Write Your Book, Aspire to Inspire from print. I didn’t like the look of the interior design. I’m fixing them and will make Crack the Indie Author Code available in print again soon. (They’re both still out there as ebooks.)

Self Help for Stoners JPEGCase #2

Self-help for Stoners was my first book. It’s funny and strange and with an intermediary. I used Bookbaby for that collection and I want to get it back at Ex Parte Press and put it out myself. I’m sure I can make it go higher once I have full and instant control of the marketing. I queried Amazon about the process today because I’m afraid of losing the reviews. Either way, I do need to steer my ship and reach out to stoners and non-stoners, alike and anew. (If you’re a Bigger Than Jesus and Higher Than Jesus fan, my luckless Cuban hit man appears first in Self-help for Stoners, by the way.)

This post won’t help you much if you only have one book to sell, but here are my thoughts on renewed marketing efforts: 

If you have one book, write more. No whining,

If you have a backlist, who is to say what’s old and what’s renewable? You’re the one to say.

If you have a bunch of books, I bet you’re a better writer by now. Why not revisit those books and do new editions?

Consider the power of bundling books. You could enliven your Amazon dashboard with more happy green up arrows. Stop sitting on the money.

Lots of people missed your fledgling efforts the first time. You didn’t know what you were doing. Who did? Any book they haven’t read is new to them. 

The most powerful promotions tend to be the first ones. But maybe that’s because we don’t put the same marketing efforts into books we published a couple of years ago. In digital, the term backlist is less relevant. As long as it’s clear it’s a new edition or a new launch or you’ve added material, what’s the problem? 

Maybe those early efforts flopped because you had a lousy cover. Get a new, better cover* and launch it right this time. With all you’ve learned about marketing since your early efforts, it’s bound to do better, right?

Most fiction doesn’t get stale. Our efforts get stale because we want to focus on the new thing. Maybe the old thing is only old in your mind. With some tweaking, a fresh edit and a new campaign, you might have a book people will love and buy. Reuse, recycle, repurpose. Turn short stories into collections. Open up to new possibilities with prequels to your books. Tie books together. Add to your series. Serialize. There’s plenty of fun to be mined in what you’ve already accomplished.

Your problem with these suggestions isn’t necessarily that my head is full of feathers. Your problem is the same as mine. This will take a lot of time and you feel you’ve already covered this ground. But most of us didn’t cover this ground well the first time. There are new promotional tools now. Yes, time management can be tough and we can only do what we can do. But that’s business. We are not special snowflakes, but we’re letting good stuff go cold.

*About good covers, I know a guy. He’s Kit Foster of KitFosterDesign.com. He’s an award-winning graphic artist with an extensive portfolio who works well with indies and traditional publishers. Like my covers? Kit did them all. Check out his site. You’ll be glad you did.

Dark Higher Than Jesus banner ad

Related articles

Filed under: author platform, Books, ebooks, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , , , ,

08/27/2013 • 10:57 PM 0

Breaking Bad and making better storytelling choices

Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99.

When you’re in the trenches (and by that I mean when you’re at your keyboard) you must stay true to your vision. There are artistic choices to be made that will challenge some readers’ expectations. Choose more conflict and damn the torpedoes.

For instance, at the beginning of This Plague of Days, the protagonist’s sister, Anna Spencer, isn’t particularly likeable. She’s not over the top, but she is a hormonal teenager whose brother is on the autism spectrum. She calls him Ears because he has big ears. She loves her brother, but she can be mean. She’s jealous of the extra attention he gets because of his challenges. She treats him the same way many siblings treat each other in their formative years. If you’ve ever had a sister, or been one, you’ll recognize her turmoil as she matures. Now add the plague apocalypse (and later, scary, infected cannibals) and you’ve got tense family relationships facing a storm of trouble raining down evil doers and crazy cakes.

Readers who only read Episode One might not care for Anna much.

Impatient readers will never get to see how badass she gets. (I’m revising Season Two now and she’s nicer, but still working her way to badass.) If they quit reading at Episode One, they’ll never find out how circumstances and time transform her into an interesting, brave and responsible woman. Anna Spencer has an arc. All my characters have arcs and their own stories to tell. To have those stories, and the complexity I insist upon as a storyteller, the characters can’t begin as static, happy stereotypes.

This Plague of Days has nuance. Some characters you think are good now may surprise you with what they’re willing to do later. Characters you assume are bad may have altruistic motives that aren’t clear up front. Some writers say we shouldn’t even write “characters”. We should write people in all their complexity. The people you write about have to transform, and I don’t mean from likeable and nice to slightly more so.

Think how ineffective Breaking Bad would be if you didn’t watch Walter White’s transformation through the show’s seasons.

He starts off as a nebbish who reached for the brass ring and fell short. A cancer diagnosis turns him from an ordinary Chemistry teacher into a cold and calculating drug kingpin desperate for respect and safety. The cool thing about Breaking Bad is, today’s solution is always tomorrow’s problem. His character arc is entirely logical each step of the way. Throw in a fatal flaw and a few reversals and he ends up in an insane place that is believable over time. 

If Walter White had started out evil, you don’t get grim fun and complexity. You get another stupid, failed TV show (starring cast members who used to be on Baywatch) cancelled and forgotten after half a season.

Another example: Points of view must change.

In This Plague of Days, I made choices to introduce more family strain. This Plague of Days isn’t just about viruses, zombies, fires and firepower. It’s about people under pressure.

The mom is a Christian. The father is an atheist.

Faced with mortality, the mom becomes a Christian with doubts and the dad becomes an atheist with doubts. I believe in readers and I follow the story wherever it leads (i.e. toward more conflict.)

Issues of atheism versus faith are not presented all at once. This isn’t a college seminar. Near the beginning of Season One, the atheist has his say. That may repel some readers who won’t stick around for his confession, feelings of abandonment and transcendence. Too bad those same readers won’t hear the mom’s counterpoint, either. Impatient readers might seize on one aspect in the early going (for or against God, depending on when they stop reading.) I feel it’s an honest, necessary exploration woven into the fabric of a much larger story. (Not that it should matter, I’ve been a believer and an atheist but not at the same time.) I’m not pushing an agenda. I’m pushing for brain tickles. If you want to be pulled into warm marshmallow, read Chicken Soup for Something or Other. I write suspense. Not everything is for everybody.

Readers will draw their own conclusions about religion (or ignore that small aspect of the story completely.) Zombies turn some people to God. For others, zombies turns them away from faith. Put a wife and husband at the edge of the end of the world and I guarantee religion’s going to come up. It’s not my job to make up anyone’s mind. It’s my job to tickle brains and make the debate honest and interesting while the struggle for survival gets harder. Context is everything.

Don’t pander. Follow the Art and the Conflict

People will draw conclusions about you from what you write. Don’t be afraid of that or your story will suffer. You’re a writer, so we already know you’re brave and have an unreasonably high estimation and expectation of the human race. Live up to that commitment with every chapter.

Respecting the reader doesn’t mean that you try to make them like everything they read. However, most readers stay longer with stories that challenge them, make them think and make them laugh. Don’t let it come out as an info dump or a teaching moment. Let it come out naturally. Don’t make your story a seminar on your beliefs. Do let characters have strong, conflicting points of view. Have a spine, but don’t force conclusions. Let the reader do that work for themselves. Always leave room for doubt.

For the Readers

I guarantee, when you read This Plague of Days, you’ll read things you’ve never read before. You’ll learn things you probably didn’t know. (I did!) And you don’t have to agree to anything. It’s a book. It’s not a threat to the tenets of your existence.  

A fun book is a ride at the carnival, an exorcism of fears, a voyeuristic pleasure, an extended brain tickle and a happy distraction, first class on the Crazy Train. All aboard to the end of the line.

Related articles

Filed under: publishing, writing tips, , , , , , , , , , , , , , , , , , , , , ,

08/04/2013 • 11:21 AM 4

Horror Authors And Religion

See on Scoop.it – Writing and reading fiction

This post is a bit more ‘controversial’ than my normal ones, in that I talk about something I swore I’d never talk about… religion. I also will not talk about politics, and will never bring up th…

Robert Chazz Chute‘s insight:

(Sorry! I had to post this again because reblogging it screwed up spacing in WordPress. Scoopit! is superior. Trying this again..)

What a great post from my brother-in-horror, Armand Rosamilia! It’s an important discussion for authors to have. Please read Armand’s nuanced thoughts on the subject and more great contributions in the comment thread. Here are my thoughts on the subject (also posted in Armand’s comment thread but perhaps not so great as self-indulgent):

This is timely. In a recent review, a reader said the serial’s atheism was cringeworthy. That’s interesting to me because in This Plague of Days, the husband is an atheist (with growing doubt as doom is threatened) and the wife is a die-hard believer (with growing doubt as her faith is tested.) Both character’s views are challenged. Considering that their conversations take place in the context of a massive plague, it would strike me as really weird for them *not* to discuss their beliefs and try to resolve them. Surrounded by death and destruction, issues around spirituality come up honestly. When doctors fail, the next visit is from the priest. We are all searching for meaning, through faith or reason. The debate is natural and honest.

I have no doubt that some readers will say I’m preachy when the wife has her say and a raging atheist if they focus on the husband. I’ve been a member of an evangelical church and I’m now an atheist. I try to give both sides their due. We all read through our own lens, so some atheists may think me a traitor to the cause and some believers will be sure I’m evil. I think most readers, because they are readers, are curious and can be entertained by the narrative without feeling threatened. (And if anyone really feels threatened by a work of fiction, perhaps they should spend more time evaluating or shoring up what they believe.)

I believe in readers. I think most will weather that sprinkling of a debate throughout the series. Just as sci-fi isn’t about how to build a warp engine, horror is about the people and how they face mortality.

There are millions of books to read, so readers who don’t agree have lots of other great choices. I’m sorry to see them go, but I don’t write for everybody. I write for me. The likeminded who want to board my crazy train and come along for the ride are for later.

Love this post, Armand. Reblogging!

~RCC

PS I also have a couple of crime novels with titles that appear at first glimpse to mock Jesus. Most Christians who contacted me about that choice had a sense of humour about it and since those novels are (often) funny, it turned out okay. Not all atheists are open-minded and not all Christians are close-minded. It’s just that we hear a lot from a vocal minority. I don’t think writers should censor themselves for a minority who aren’t predisposed to enjoy much of anything anyway. We’re writers. We tickle brains and follow Art where it leads.

See on armandrosamilia.com

Filed under: publishing, Writers, writing tips, , , , , , , ,

08/01/2013 • 8:32 PM 8

Book Marketing Top 10: When less is more

Some marketing efforts are hurt by doing too much. Here are 10 examples:

Season One: Sponsor of the Cool People Podcast. Can't have just one chip? Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99. Season Two hits this September.

Season One: Sponsor of the Cool People Podcast.
Can’t have just one chip? Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99. Season Two hits this September.

1. First there were big author tours. Then radio. Now, podcast and blogging niches are more effective.

Many marketing efforts benefit from going small, personal and specific. Instead of getting a few minutes on radio (while people are in their cars or having breakfast and definitely not buying) better to get on a podcast. Instead of planes and multi-city tours and paying for plane fare, podcasts yield more exposure to a smaller, targeted and invested audience.

Podcasts are usually easier to access. You’ll get more time and sell more books with a podcast interview than by trying to squeeze in a few words between car ads and the giggling Morning Zoo Crew. 

The same principle applies to blogging. I’d rather be featured by a big book blogger than in a local newspaper. (Ask your dad what a newspaper is. If he’s old enough, he might even still get one.)

2. Curation with commentary from bloggers is valuable. Bots drawing from dozens of tweets are not.

Before I knew what Paper.li was, I emailed someone to thank them for including me in their daily electronic newspaper. I soon realized that there’s nothing special about inclusion by bots in an array of harvested tweets. However, when someone reblogs my posts, that’s a personal recommendation that’s much more effective. (Thanks for all the reblogs, Armand Rosamilia!) When someone gives me the mucho bump of love on Twitter, it means more and helps more. (Thanks for your ongoing support and enthusiasm, Eden Baylee!)

Curation tools like Scoopit! are also valuable, as long as the post includes commentary. The difference is that a human makes those choices. “Set it and forget it” is nice for thermostats, but bleating out content without evaluation and recommendation is craptacular, both for the tweeter, the tweeted and, most importantly, our readers.

3. Too much email contact leads to friction. Ease off.

I have a couple of newsletter subscriptions that hit me daily. They’re too relentless. When I fall behind, the emails pile up in my inbox. I tell myself I’ll get around to reading it all, but deletion is more likely. I do open newsletters that fire at me at a slower rate. Give me a chance to look forward to hearing from you.

How much is too much? Wait until you have something to say, something new to announce or something to offer. Too much rah-rah-rah is so much blah-blah-blah.

Similarly, If you’re relying on book event promotions that arrive in an email blast crammed with other book events, find a way to stand out. My morning Goodreads email feels like a firehose aimed at a teacup. (Sadly, the teacup in this analogy is my brain.) Do something different and approach potential readers in varied ways. When one nail is hit too much, too often, it cracks the wood. (That’s a better analogy!) See Item 5 for what I’m doing differently and Items 7 and 8 for effective e-blast options.

4. Use a professional to get things sorted out.

I was briefly part of an affiliate program on another of my blogs. The product was good, but the program was plagued with technical problems. A day didn’t go by without an update on how said problems were being fixed. Then they weren’t. Again! I dumped the program.

I am an Amazon affiliate on my author site. It’s relatively simple. I get updates from them once a month and each update is relevant to me. That’s what to aim for.

5. Complications make us weary.

Make your offers uncomplicated.

My first draft of my viral video offer (details here) was too complicated. I ran it past a friend who suggested tweaks. I had explained too much and made too many jokes instead of getting right to it. I make a lot of jokes in my books, but when it comes to offers and promotions, people just want to know their rewards and prizes and what they have to do to get them. That’s all.

6. Tweet to content.

I use tweet teams sometimes, but much less than I used to and only for special occasions. We all have book tweet and email fatigue, don’t we? Make your tweets funny or intriguing. Tweet to your blog. Your website is the proper locus of sales. Twitter is not where to sell hard or often. Twitter is a place to help people find good stuff.

This has several positive effects:

Helping people tells them you’re not an ass (and if you are an ass, you can’t hide.)

You build your mailing list on your website, not on Twitter.

Your author site is your public face. Potential readers connect with you there, not through a sales link.

Twitter can still be useful, but when it’s not hooked up to content, readers stop paying attention.

7. Aim at targets.

Bookbub works best as a book promotion service because it doesn’t send out a long list of books to everyone. Bookbub knows what genres subscribers are most interested in. Romance readers don’t get sales copy to horror books. Fewer people receive the message, but those people are more likely to buy and less likely to saddle you with one or two-star reviews because they just aren’t that into you.

in the marketing war for our attention, sniper rifles work at long distances. Shotguns do not.

8. Be choosy.

For the last two days, I’ve done a free promotion of Episode One of This Plague of Days. (The sale ends at midnight and, as I type this, it’s the last few hours of the sale. Grab it free or, if you got this too late, Episode One is only 99 cents so, you know the drill.

I’ve held #1 in Dystopian and #1 in Post-apocalyptic for most of the two-day run. That’s probably mostly due to being chosen as a featured author on Freebooksy. They’re choosy, so their email blasts are taken more seriously than some other book promotion services.

Thanks to everyone who helped me give thousands of copies of Episode One away to spread the word. I appreciate your Facebook entries, tweets and clicks. And I don’t forget who helped me. Sincerely, thank you. I have a lot of friends and allies through this blog and I’m grateful.

9. More text = more confusion.

You’ll notice I have a lot of sales links to the right. This blog has gone through several redesigns over the years and I’ll be renovating again soon. However, the other day as I was researching book promotion services, I ran across a website that was literally like reading a phone book. The crammed type fuzzed the signal to noise. It was nearly unreadable. That’s not a good sign when the blog owners set themselves up as book marketing experts. More white space adds focus and more punch to the text. (See below for my post on blog scanning vs blog reading.)

Crack the Indie Author Code10. Small is an attitude that’s easier to relate to.

My writing and publishing guides are journeys through the mud of independent publishing. I chronicled the struggles more than the success. Success teaches less than mistakes can. I was (and continue to be) very honest about my mistakes over the last couple of years of steering the Ex Parte Press imprint. Instead of telling anyone what to do, I did research and gave opinions and examples. I experimented. I tell you what worked for me and what didn’t work. I’m just now beginning to feel like I have a solid idea of what I’m doing. Mostly because now we have more tools at our disposal than we used to have. Independent publishing has matured.

We’re walking together to find our way here. I don’t listen to some experts because their viewpoints come from such a different experience. One indie guru’s solution to marketing problems is to throw money. I don’t know what he’s talking about or to whom. Others are well-established because they came to self-publishing early with trad publishing inertia and lineage mojo. 

They aren’t us. We’re small, but we are getting bigger.

We’re getting traction. We have better tools now and we’re honing them.

No matter what, we’ll remember where we came from and the friends who helped us up and out.

 

Related articles

 

Filed under: blogs & blogging, book marketing, book trailer, Books, getting it done, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , ,

07/31/2013 • 12:48 PM 7

Dystopian Braingasm: For word nerds and horror readers who love autistic heroes

Click it to grab it free before midnight tomorrow night!

Click it to grab it free before midnight tomorrow night!

It’s time to glimpse your future. The plague is coming. The pandemic will hit us in waves. One strange boy with hidden talents will determine whether this is the end of the world or the just the end of the world as we know it.

Get Episode One of This Plague of Days free until midnight tomorrow night.

Horror lovers have plenty of surprises ahead with this dystopian serial. The infected are not what you expect and the heroes and villains of this zombie apocalypse are like nothing you’ve experienced.

Jaimie Spencer is a selective mute on the autistic spectrum. Read Episode One for free now and find out why parents of autistic children love This Plague of Days.

A savage virus spreads around the globe and society collapses. In Britain, the story has the flavor of the international thriller. In America’s heartland, you’ll see what happens when the Sutr plague comes for a family just like yours.

This serial is two books in one on a collision course.

Five stars from reviewers:

“Not your average Zombie story!”

*

I think this storyline is brilliant. It’s not your cliched, run-of-the-mill zombie apocalypse story. It’s character driven. It’s cerebral. It’s awesome.

The first episode of This Plague of Days is the perfect balance of back story, anecdotes, and the events of the present crisis. Jaimie, the main character, is fantastically written and surprisingly well thought out.

*

Plague of Days Episode 1 takes the reader into a new perspective-the autistic. A different concept, refreshing as well as illustrating the challenges faced in real life as well as in fiction.

*

I’ve read and watched several zombie novels and TV shows. This one is told from a unique perspective and I can’t wait to read the next episode. I think this would translate to a miniseries!

Can't have just one chip? Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99. Season Two hits this September.

Can’t have just one chip? Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99. Season Two hits this September.

~ Robert Chazz Chute is a former journalist, columnist and podcaster. This Plague of Days is his ninth book. 

Related articles

Filed under: free ebooks, publishing, Science Fiction, , , , , , , , , , , , , , , , , , , , , , , , ,

07/29/2013 • 12:23 AM 11

Authors and Publishers: Six things to do immediately to get more readers and keep them

We are in a battle for attention. Here are three things to consider today to get readers’ attention and keep it:

1. List posts, like this one, are popular because they are easier for readers to scan. (They’re also pretty quick to write.)

2. There’s a good chance your blog posts are too long. Mine often have been. I changed that once I realized how few people give blogs a deep reading. You probably aren’t reading this. You’re scanning this for what you can use.

3. I put the font for this blog in bold after a few readers complained the font was thin. Some readers, either because of their devices or their eyesight, still had problems reading the font. I bumped it up again.

4. When you write a blog post, you often have the option of adding links outside your blog. Click the underlined word and blog readers get whisked away for more on “kerning” and its history. I used to do that within blog posts but not now. Those links are excuses for readers to put their attention elsewhere. If they need something explained, explain it for them. I still provide related articles at the bottom of most posts for added value. New readers often find me through those links.

5. Go to your author profile on whatever sales platforms you use. Shorten it. I wrote a hilarious profile for Amazon. It was funny and informative, but it wasn’t doing its job because it was too long. People want to know enough to have confidence you could write an informative or entertaining book. Leave some mystery and make it an invitation instead of forcing the full bodacious on them all at once. If they want to know more about me, they can visit my author site or (gasp!) purchase my books. We want browsers to read our books, but they’re merely scanning our author profiles, if that.

6. Add video. Your blog is a charging at us too hard on the first date and it’s intimidating.

You’ll notice a new feature at the top of this blog on the main page. A spokesperson tells you about some of my websites and the free ebook promotional offer. I added the text to the video for added punch. Since adding the video a couple of nights ago, traffic to my author site has risen 66 percent.

New visitors will stay if you use video to welcome them and get them acclimated to what you’re about. Regular visitors will discover something about you they didn’t know. We’re visual creatures and people are used to taking in information that way. Too much text all at once puts them off. Text is for books. (I use a spokesperson for the  Cool People Podcast page, too. “What? You have two podcasts, Chazz?” See, somebody found out something new already. Notice, I’m tickling their ears with yet another medium: podcast.) For my author site, I’ll soon add a personal message from me instead of using a spokesperson.

To win eyeballs, hearts and minds, heavy text isn’t the answer. That’s for book readin’!

More white space and YouTube helps readers discover how awesome you are.

Robert Chazz Chute

Robert Chazz Chute

~ Add an author profile, pic or note (like this one) at the end of your blog posts, too, if you want. Glad you found me!

I’m a former journalist and columnist who has worked in all aspects of book and magazine publishing. Have you checked out all the cool videos and excerpts from my book about an autistic boy facing the end of the world? Go to ThisPlagueOfDays.com to learn more about my serial. Looking to lose weight and be healthier? Check out another of my blogs, DescisionToChange.com.

Related articles

Filed under: author platform, blogs & blogging, book marketing, publishing, , , , , , , , , , , , , , ,

07/15/2013 • 4:12 PM 2

Video, Audio and Pixels: Hugh Howey hits and This Plague of Days launches Episode 5

And here, folks, are the announcements as promised. It’s a cornucopia of fun stuff to feed your hungry, hungry hippocampus:

See the rest of the interview on my YouTube channel here, or subscribe at CoolPeoplePodcast.com.

Also available on iTunes (or on Stitcher through the show link to the All That Chazz podcast.)

This Plague of Days: The first zombie thriller on the autism spectrum.

Episode 5 is now available! Get each ep for just 99 cents or get the discount deal and get all of Season One for just $3.99.

Episode 5 is now available! Get each ep for just 99 cents or get the discount deal and get all of Season One for just $3.99.

In Episode 5 of This Plague of Days, it’s all action as the Spencer family faces great loss in the Midwest and Dr. Sinjin-Smythe runs for his life in London. Dump your expectations of what a zombie apocalypse can deliver. The survivors of the plagues can be just as dangerous as any horde of rampaging zombies.

From the latest review on Amazon…

“The final episode of Season One did exactly what it was supposed to do. It twisted your stomach in knots, let go slightly, then snatched your stomach away until the second season is available.

All the immediate conflicts were resolved in a satisfying way, not rushed, not unrealistic. There’s plenty of ground to cover next season, and the last few lines will leave you guessing. Well done, Chute. You’ve crafted a high-brow zombie thriller that stands out from the rest.” ~ Ava Easterby

Coming late to the Apocalypse? No problem! 

This Plague of Days scares me to death! I just can’t put it down; I have to see what happens next.

~ A review from Victor Morin

The mind virus is created. Spread the infection. If you already have read it, please review it.Thanks! ~ Chazz

The mind virus is created. Spread the infection. If you already have read it, please review it.Thanks! ~ Chazz

Related articles

 

Filed under: book trailer, Books, Horror, podcasts, This Plague of Days, , , , , , , , , , , , , , , , , , , , , , ,

07/15/2013 • 11:55 AM 0

Writers: Fantasy, Reality and the Awful Lessons

(Editor’s Note: FYI, release of the Hugh Howey podcast and Episode 5 of This Plague of Days has been a little delayed. But not by much. Explanations  to follow. Some will be somewhat hilarious, especially if you’re a sadist.)

Here’s the writerly fantasy:

Crack the Indie Author CodeYou know that dream you have of being a writer? We all have it with minor variations. Sometimes I picture a tiny writing cabin like Mark Twain had, perhaps by the water so I can watch the paddle steamers push up the river. Clacking away at an old typewriter with black and white ivory keys with a butler to bring scones would be awesome. At tea time, I could retire to an English country garden with a labyrinth and mull the next plot twist. Mm…okay, a Mac with black and white, fake ivory keys and coffee, not tea.

On me mudder’s side all the way back, I’m Irish. Maybe I should be scribbling in a moleskin notebook at the back of a gray pub hiding behind a tall Guinness and romantic, brooding despair. I’d run my hands through my hair a lot.

Analyze that fantasy and you’ll see it’s really about the power to be left alone and fear of people. We want to be at play in the fields of the mind. We don’t want to get retail jobs and interact with humans. We desire the protective distance a cyber interface allows. We crave the fantasy existence so we can do two things: Create Art and Not Deal. (Um, I’m not alone in my agoraphobic misanthropy, right? Right?)

Here’s the reality of writing:

We have to deal.

1. My cell phone just died and I stubbed a toe on my treadmill desk when I got up to charge the battery.

Lesson: Never move.

2. I’m behind schedule writing Season Two of This Plague of Days and I don’t have enough reviews on Season One yet.

Lesson: Kill self.

3. Someone got sick so the cover art for Episode 5 was delayed. (They’ll be okay, though.)

Lesson: Shit happens. Expect delays so you can schedule them.

4. I had technical issues with the Hugh Howey interview so I’m publishing the Cool People Podcast tonight or tomorrow morning.

Lesson: I have to deny my nature and be patient.

5. The cover art arrived but then my computer was attacked by the spinning beach ball of death.

Lesson: Have fewer than dozens of tabs open in the browser at one time. Apparently my mind doesn’t work the same way computer guts function.

6. Then, just as I tried to publish to Kindle this morning, my security software decided that was the perfect time to download a major update.

Lesson: Stab someone in the face with a #2 pencil. I’m not too picky about whom just now.

7. The update slowed everything down so much I knew I was a few minutes away from a heart attack.

Imagine your car is on fire and you’re trapped behind crumpled doors. Now imagine the seatbelt is jammed and cinched tight across your chest. You’re trying to get out but you’re pinned and the car’s filling up with choking, toxic, black smoke and your broken hands scrabble uselessly at the jammed buckle. Somehow, the radio is jammed on and it’s playing Kenny G.

It felt something like that.

Lesson: Get some cardio today. Listen to Stacy’s Mom by Fountains of Wayne. Cheer the #$!! up.

8. While dealing with the computer trying to kill me, I was making my son late for his piano lesson.

Lesson: Make son play video games to the exclusion of everything else all summer so I won’t be alone in my agoraphobic misanthropy.

9. I have no minions to bring me venti skinny vanilla lattes. Taking the boy to his lesson allowed me to go get that indulgence because, by then, I surely deserved it.

Lesson: If things are going badly, I deserve an overpriced sugar fat coffee with healthy pretensions. If things are going well? Same.

10. I’m working on a few hours of sleep and, as I survey my tiny writing bunker…hey! There’s a startling lack of scone butlers, minions, interns and fans begging to slip money through the mail slot!

The mind virus is created. Spread the infection. Each of five episodes is only 99 cents each. Get the whole Season for the discount at $3.99. (And if you already have read it, please review it.) Thanks! ~ Chazz

The mind virus is created. Spread the infection. Each of five episodes is only 99 cents each. Get the whole Season for the discount at $3.99. (And if you already have read it, please review it.) Thanks! ~ Chazz

Lesson: Write more, and faster, until I blur into another dimension where paddle steamers and garden labyrinths are the norm. In this new dimension, I’ll be loved and Guinness will come from the kitchen tap. We’ll never get old and we’ll never die. And no one will ever look like Wilfred Brimley.

So, the awesome Hugh Howey interview is on it’s way (I’ll let you know with the very next post here.)

Episode 5 of This Plague of Days will be up today, as promised.

However, it takes up to twelve hours for books to publish to Amazon so it will arrive later today. 

I’m going to go kill someone in Season Two of This Plague of Days now. With a #2 pencil.

~ To learn more about This Plague of Days, go to ThisPlagueOfDays.com. Subscribe to the Cool People Podcast in iTunes or check it out at CoolPeoplePodcast.com. Follow me on Twitter @rchazzchute so I try to remember what love feels like. Check out all the books and podcasts at AllThatChazz.com or break down and go on a bargain book shopping spree here. Thank you and have a wonderful day.

 

 

 

 

 

Related articles

 

Filed under: publishing, self-publishing, Writers, , , , , , , , , , , , , ,

07/06/2013 • 9:34 AM 9

Fight Club: How 6 Rules of Combat Will Make You a Winning Writer

The mind virus is created. Spread the infection. Each of five episodes is only 99 cents each. Get the whole Season for the discount at $3.99. (And if you already have read it, please review it.) Thanks! ~ Chazz

The mind virus is created. Spread the infection. Each of five episodes is only 99 cents each. Get the whole Season for the discount at $3.99. (And if you already have read it, please review it.) Thanks! ~ Chazz

I’m teaching my son hand-to-hand combat. He’s such a friendly, funny, sweet little guy, I’m sure his character will keep him out of lots of fights. However, there are things to learn that are applicable to the forces you and I combat. For instance, it’s often easy to predict who will win a street fight. Similarly, I can tell you why some authors will win the fight to have their work discovered.

The bigger person usually wins the fight.

The fighting analogy is obvious, but it applies to our book ventures, too. If you have published many books, you’re in more Also boughts. More shelf space means easier discoverability. The longer your book is available, the more sales it will eventually accrue. (My bestseller is still my first book.)

If you aren’t big yet, write more good books.

The person who strikes first usually wins the fight.

I’d rather my son run from any fight, but if threatened with no escape route, hit fast and hit hard and hit first. End it before the drunk gets a head of steam on the courage he got from a bottle.

If you got into self-publishing early (i.e. before the Amazon algorithms changed) or if you were a popular traditionally published author, you have the advantage of experience and legacy. You had a profile. You still have an advantage now. You hit early, hard and first. You’re still feeling the benefits of throwing the first punch.

The person who is better prepared wins the fight.

A trained fighter has an obvious advantage over a novice. The trained fighter will be less likely to panic when things go wrong and will know how to compensate for a temporary reversal of fortune. After losing sparring matches in training, the experienced fighter has knowledge that will allow victory.

Similarly, if a writer has written a long time, he or she will not lose confidence at a temporary setback. Sometimes you have no idea what happens next in your story and you’ve written yourself into a corner. Once you’ve written yourself into a corner many times, you don’t give up so quickly when you meet the problem again. You recognize opportunities or make new ones.

The person who is willing to do what it takes to win, will. 

Most people are unwilling to do the nasty things you do to end a fight decisively. Most fights start when an idiot tries to intimidate someone, but the bully often doesn’t really want to fight. There’s a good reason no one really wants to fight. It hurts. Even if you win, you’ll very likely have tooth marks on your knuckles.

You guessed it. Many people who say they want to write, don’t. Experienced writers get bored when someone complains they don’t have enough time to write or they have writer’s block. In most cases, that’s the sound of someone unwilling to put in the time to write, edit, revise, polish and publish.

Serious writers grapple with issues of craft, marketing and business. Serious writers have much more challenging time management problems than merely beginning to write. We do what we have to do. That always means sacrifice. 

The fighter with more muscle usually wins.

Even a trained, experienced fighter can be taken out by a shot with heft behind it. 

For the writer, skills are our muscle. We know what a gerund is and how it relates to passive voice. We can avoid a lot of problems because we have an ear for dialogue or paid attention to basic grammar rules in school. These skills keep you in the fight for readers’ attention longer.

The first rule of Fight Club is: Do not talk about Fight Club! 

Fighters don’t build up to the fight. That’s macho posturing and a sign of a silly bully, not a fighter. Talking is not where our energies are best employed (unless we’re being kind to each other.)

Fighters fight.

Writers write.

Related articles

Filed under: author platform, book marketing, publishing, self-publishing, Writers, writing tips, , , , , , , , , , , ,

07/01/2013 • 7:45 AM 1

This Plague of Days: What I brought back from the dead

When I worked in traditional publishing, author Anne Rice made vampires huge in popular culture. It seemed everyone was reading Interview with the Vampire (and then all her other books). Soon after, many agents and editors burned out on vampires. Vampires were done to death. The professionals were ready to put a stake through the heart of the phenomenon, so it must be so, right?

Episode 3 launches today! If you've been holding back on jumping in, now's the time!

Episode 3 launches today! If you’ve been holding back on jumping in, now’s the time!

Foolish humans.

After the pros declared vampires were finished, the next wave came: Buffy the Vampire Slayer, the Twilight series, endless graphic novels, fan fic and True Blood.

If you live long enough, you begin to see patterns repeat. It happens in products and news cycles and franchises. Interesting things don’t go away. They get made anew.

The challenge in resurrecting any subject is to make it fresh: Cheerleader versus vampires in a world secretly packed with demons; vampires that sparkle in sunlight, more sex and whatever else it takes to make the old seem new.

Today I ran across an interesting blog entry. The author is tired of zombies. Good news! Zombies are still undead, too. Whether it’s new fans discovering old material in new forms (e.g. the World War Z movie), zombies as love interests, or my new serial (This Plague of Days), fresh takes abound for new fans and for those who think they’ve seen it all.

For more video and to read the rest of this article at ThisPlagueofDays.com, click here.

Related articles

Filed under: publishing, rules of writing, This Plague of Days, What about Chazz?, , , , , , , , , , , , , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

Join my inner circle at AllThatChazz.com

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,063 other subscribers