C h a z z W r i t e s . c o m

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Author Blog Challenge 10: How to make me want to spread your word

English: A pie chart created in Excel 2007 sho...

English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

Regular readers know I use the Scoopit! tool to curate helpful stuff about indie publishing I find around the web. I learn a lot researching blogs, link to good content so you can find it and include my comments on the posts I recommend. Sharing and spreading publishing news is a happy bonus. If I believed in karma, helping strangers for free would be the good kind. Today, let’s talk about what makes your articles, posts and tweets attractive nuggets to link to.

But first, a true story: Anguished Author goes to A+ Agent for a meeting about her book. A+ Agent says, “The contract is signed but you need to build your platform more and you’ve got to make a viral video for the book trailer.”

Two thoughts about this story:

Writing helpful blog content and building back links is one way to build a strong platform. Author sites tend to be too much “Me, me, me,” and a more effective  author site is more about “You, you, you, the reader.” Figuring out what helps people will help you build your platform. (For instance, my author site is plastered with information about my books, yes, but it’s also my fountain of free comedy/fiction/narrative/commentary podcasts to extend my reach beyond fellow writers to the reading public.)

and

Sorry, but you don’t get to make a viral video. You make a book trailer. It will go viral or not according to the whims of other people, unless you pay a bunch of kids and robots to pimp it in chatrooms across the Internet. However, since all book trailers (except this fake one) are lame, that won’t work and you’ll fail to dictate the world’s taste. Cute and funny are your best bets since your budget for movie production is not the same as the Prometheus trailer and the audience is jaded by all that amazing acting and CGI.

So what makes me want to retweet and spread the word about your blog? There are some solid rules that are universally applicable and then there’s my capricious, subjective taste. That kind of makes me sound like a prick, but everybody’s got topics that push their buttons. The words: “how to” are probably the most powerful words in a blog headline for anyone. (See the “how to” title at the top of this post? You clicked it.) Self-publishing is a new world and everyone wants a tour guide.

Here’s what’s going through my head as I decide what to link to and promote:

1. I’m reluctant to post something that is time-limited, such as headlines that say, “Final hours of the giveaway” or “Tuesday Only!” My Twitter followers and blog readers might not get the message right away and I don’t want to annoy them with what they missed.

2. (A) Don’t write too many headlines that are too spammy. (No one knows how many “too many” is.) I don’t mind blog posts that reference your books. I do that myself freely and it makes sense to draw from firsthand experience. However, a headline that says “Buy my book” is only for your hardcore fans who will buy it no matter what. That draws no one new into your tent for the revival meeting.

2. (B) But! A major caveat since this book promotion thing is tricky: If you balance the promotional content with free education, entertainment and jokes about your genitals, that’s reasonable. Blogging is a lot of free entertainment and information provision. If you can find a reasonable balance, that’s fine with most people. Ask people to buy your book on your own blog and your own feed as long as that’s not all you do. (And by the way, just because you don’t want to read it, doesn’t make it spam. Someone else may want to whisk it off to Paris and pledge undying love over cheap red wine and croissants.) Fortune does not favour the timid. Take it from a timid person who has resolved to pretend to be an extrovert.

For instance, I auto-tweet a welcome message when anyone follows me on my twitter accounts (@rchazzchute, @thechazzsays, @expartepress). The fun message (of doom!)  provides links to my books. My guess is, people who hate that — and some really do — were never going to buy my books anyway. Others will either appreciate the heads up or suck it up, buttercup! Since adding the auto-tweets, my sales have gone up. So there. (I also don’t cooperate with the twit validation service thing. It’s slow and painful and if you want me in your feed, you want me. If you don’t, don’t. Don’t be a pansy about Twitter.)

3. No poetry. I wrote a book of poetry. I like it, but it’s too small a niche and outside what people expect when they come to ChazzWrites. It’s sad, but there it is. Margaret Atwood has written nine books of poetry last I checked, but even many of her fans would be surprised by the news that she’s one bad rhymin’ mammerjammer. Here it’s all about self-publishing, book marketing, writing craft, how-to, industry news and the occasional flambé of whimsy in your face.

4. Technical advice with specifics is great. Just this past week I linked to a post with step-by-step stuff about publishing to the Kindle. Hold my hand and I might get a crush on you. I’m easy that way. I might even whisk you off to Paris and pledge my undying love. Well, no. I’m borderline agoraphobic and I’m locked behind a hermetically sealed hatch in a subterranean bunker and you’re out in the real world doing…things. Blech! So we’re not going to Paris. However, I love tech advice and admire those tech-oriented authors from afar. Often I link to something I want to hold on to. Sure, I could just bookmark it on a reading list to get lost in the depths of my computer, but on my blog it’s easily searchable and organized.

5. Be a buddy. Long time readers may notice I mention Kit Foster quite a bit. It’s not just because he is a brilliant graphic designer. He’s also my graphic designer. Another ally in the fight is my friend Dave from the School of Podcasting. My podcast wouldn’t exist without Dave Jackson. We stay in touch on Skype and end up mentioning each other on our podcasts from time to time, too. There are certain bloggers and fellow authors who are my go-to people simply because I know them better than others. They consistently offer advice that is honest, positive and fresh.

Last week, Jeff Bennington posted a great article about working with ACX to produce audiobooks. That’s something I want to do and Jeff is consistently a trailblazer. And no, it doesn’t hurt that I’ve spoken with Jeff. We’re in touch on Twitter and the odd email. He designed my first paperback, Self-help for Stoners, and I’m quoted a couple of times in his book, The Indie Author’s Guide to the Universe. After he read my novella, The Dangerous Kind, he gave me my first cover blurb, too. I’m a shy people pleaser with an inferiority complex spackled over poorly with bravado, so anybody who’s nice and knowledgable gets links from me.

6. Be a thought leader in the industry. I often point my readers to Russell Blake, Dean Wesley Smith, Kathryn Rusch and JA Konrath. They talk real sales numbers and how scary the industry is. They say things I don’t want to hear, but argue their points well. (Also, please allow comments on your blog if you don’t already. I do not always agree with articles I link to, but if the comment thread is lively and informational, I’ll often point readers that way for the instructive debate.)

7. Join Triberr. I retweet my tribe on Triberr. Last week, I liked Caleb Pirtle’s blog post so much I linked to it from here, too. Triberr is one way I become aware of useful stuff.

8. Join a Tweet Team at World Literary Cafe. Book promotion is more effective when someone else is doing it for you and I’ve found great people that way.

9. Write a great book and be a great interview. Occasionally I run interviews with authors. Sometimes I discover authors through their books first, not through their blogs. Somehow Blake Crouch had been merrily successful for some time but, sadly, I didn’t know about him until I stumbled across Run. I subscribed and will be watching his feed for something useful that you’d enjoy. Through a mutual friend, I also just discovered Scott Bakker, author of Disciple of the Dog. It’s a brilliant book. He’s in my home town and we know the same people so I’m sure I’ll meet him at some point. I’ve promoted him on Twitter already and I hope he’ll show up here or on my podcast or both at some point.

10. Reciprocate. (This is #5 with a different angle.) Eden Baylee did a great thing in organizing Indies Unite for Joshua. I supported the campaign and Eden consistently supports my efforts as I support hers. She even interviewed me for her blog (Go ahead and check out that interview. It’s X-rated, fun and wow! I was way took honest!) Eden is a constant friend on Twitter, too, and sometime we’ll chat over coffee when next  I escape the bunker for Toronto. I don’t forget people who are kind. Sadly, I also have an eidetic memory for pinheads, too, but the point is I especially try to help people who help me.

Sometimes I point to a kind of obscure blog. Other times, I say the obvious with, “Have you seen what Joanna Penn is saying?”

Sometimes it’s all “Me! Me! Me!” I try to find the reasonable balance, though.

Filed under: publishing, , , , , , , , , , , , , , , , ,

Day 8 of the Author Blog Challenge: Indie Self-defence

English: Rock Paper Scissors Lizard Spock - &q...

English: Rock Paper Scissors Lizard Spock – “The Big Bang Theory”. Español: Un diagrama de la resolución del juego «Piedra, papel, tijera, lagarto, Spock.» (Photo credit: Wikipedia)

When indie authors rock so hard they succeed after traditional publishers have turned them down, they sometimes get news coverage or, naturally, blog about it. Then some people accuse said authors of gloating. I recently read a complaint that the tone of those indie author success stories are always, “Neener! Neener! Neener!” Here’s…the truth? Well, here’s what no one else is saying anyway that I think needs to be said: 

1. When you’ve been turned down and kept down and toiled for little or no money and then you win, some gloating is in order! You get to be happy when you prove your doubters and detractors wrong. No need to name names or burn down anybody’s house, but we inspire others to aspire when we tell them the truth of our success stories, defy the status quo and flip the power differential from institutions to individuals. Some people get pissed at Konrath for his aggressive tone, for instance. I notice the people who get really angry at him often lack facts to back their complaints. It appears they are mad, not because he is wrong, but because he is right. You don’t have to be Mr. Spock to see that’s a bad reason to be angry.

2. Consider: Not everyone who is supposed to be an expert is; not everyone wants you to keep trying; not everyone acts professionally when they reject a writers’ work; and there are a lot of people who aren’t happy when you’re doing well. A friend began a pitch to a famous New York agent. Nearby diners were startled when, not one sentence into the pitch, the agent shouted, “Spare me!” That author found success with that same book elsewhere, and continues to, with his subsequent books. The big New York agent isn’t so big anymore. In fact, I don’t think he’s in the business anymore. What a loss.

3. What? We don’t get to celebrate our successes but you, in traditional publishing, do? There’s an appropriate two-word response to that assertion. The second word is “you”. The first word is not “thank”. Of course, not all of trad publishing hates indies. When I hear people in traditional publishing trash successful indies, I suspect that’s a vocal minority who are wary of change. It’s not even about the indies, per se. According to a recent survey, most traditionally published authors aren’t happy with their publishers and many plan to self-publish in the future. Only 37% of authors want the status quo of 2007. That’s okay. Entrepreneurship is not for everyone and doing it all by yourself is often a drag. (You will figure out who is bitter or behind the times pretty quick when you hear the words “vanity press”, though.) Many indies would still take a traditional book deal if the terms were sane. It doesn’t have to be either/or. It can be both. I hope traditional publishing not only survives but perseveres. Book proliferation is good for the human race.

4. As a newspaper and magazine reporter, I looked for the interesting angle on any story. You have a new book coming out? So what? So do lots of people. You have a new book coming out that agents and editors all turned down several dozen times and now it’s a bestselling series? And an editor and an agent was abysmally rude to you along the way? Bonus! Now there’s a story people will read. The “Neener-neener!” tone may well have been determined long before the reporter called up the indie novelist for the interview. That’s not the novelist’s fault. (And if you turned down the bestselling book and were rude about it, that’s your fault.)

5. If you begrudge indies their success after you turned down their work, you didn’t just make one, forgivable error in judgment in a subjective business. Now you’re revealing yourself to be a petty person, as well. Doubters will note a defiant tone in this post, but I’m not pushing. I’m pushing back. I do value civil discourse and keeping exchanges classy (Caveat: Except in self-defence where humour disarms and on those occasions when mean is funny and the target deserves it.) What I’m reacting to is the flack indies get for choosing independence. Amazon changed the equation and we’ve all got to get used to the new math.

So here’s a link to a happy self-publishing story. If you are of a certain mindset, you’ll read it as a bitter tale of “Vengeance is mine!” If you’re of another mindset, you may well think, here’s an inspiring story of self-determination, self-reliance, perseverance and success. This is a test.

Filed under: publishing, , , , , , , , ,

The Jerry Maguire Moment: What is your blog’s mission statement?

I had my Jerry Maguire moment

Mission Statement

Mission Statement (Photo credit: Wikipedia)

(and yes, I know that didn’t go well for him in the short-term).

Ask yourself:

What are you trying to achieve with your blog?

Is it a blog or a blahg?

My mission at ChazzWrites.com is:

1? To inform readers of this blog about self-publishing, to the point where we and others think of self-publishers simply as publishers.

2? To make you chuckle here and there as you read so you’ll keep reading. (Failing that, we’ll murder a mime, which is always good for a chuckle.)

3? To raise all indie author boats, I promote fellow authors and spread the word about their books, their links and their awesomeness.

4? To swell the how-to tide of practical knowledge about writing, marketing, and promotion for success in independent publishing.

5? To bring the obscure but deserving into the light so they may be found by a happy readership. (Yes, damn right I’m obscure but deserving, too!) 

You ask yourself: Why the question marks after the five points of the mission statement? Is that a strangely persistent typo? No. I did that because Number 1 is not always going to be Priority 1. Sometimes I just provide an informative link and shoo you away elsewhere to gulp down factoids, nuggets and precious how-to wisdom. Sometimes I want you to curl up closer to my fire and feel the warmth of my heated rants. Often, I try to combine these five elements in one post. Sometimes I’ll just kill a mime for the heck of it.

The only thing that’s continuous through every blog post is this:

I try to do what Spike Lee requires of all of us in the movie Do the Right Thing.

I try to do the right thing.

Filed under: publishing, , , , , , , , , , , , , , , ,

Ourselves Alone: For the love of publishing

We are not simply self-publishers. We are publishers. This little poll explores why you chose publishing your work yourself.

Filed under: publishing, , , , , ,

The Writer’s Challenge in 4 Simple Steps

Keeping with the theme that’s emerged this week, I just read an agent blog espousing why we should want to be traditionally published. I found myself rejecting most of her points easily. Validation? I can get that straight from readers. Marketing? Unless you’re Stephen King, very little is spent on marketing and I can do the promotion myself, just as they’d expect me to do with a trad contract (for free.) Partnership? Working in traditional publishing is not a partnership. Editors? I can hire editors. I can do just about everything a regular publisher can do because I am a regular publisher! (Get it?) I just happen to publish myself. Yes, I wish I had more resources, interns and more time in each day and it would be great to have the help, but I don’t have to give up the rights to my books forever to do that.

The article went on and some of the comments were misinformed and dismissive. I became exasperated because all this stuff is too familiar. I heard it in my twenties when I worked inside traditional publishing: Pay your dues, make your bones, and wait, wait, wait! We’ll value your opinion some day. Maybe.

I’ve promoted indies and traditionally published authors. I know going indie isn’t for everybody just as trad publishing isn’t for everybody. Circumstances change so we do switch back and forth. We’re all writers. We should strive to support each other because it’s a harsh world and we can each share information to become the tide that raises all boats. We are undervalued but we can value each other, respect the craft, respect the reader and respect ourselves. At least some of the people who say, “Wait, wait, wait,” are self-serving or past their “best before” date. Fortunately the world has changed and we don’t have to let someone else drive this bus and go where others want us to go. We can drive now, too.

And then I thought how tired I am of the trad vs. indie discussion and whom does it serve? I’ll do no more research today. I will not wallow in negativity. I’ll go write something great, work on my books, be the example and prove the naysayers wrong.

Trad or indie, that’s my challenge to you today:

1. Go write something great.

2. Work on your books.

3. Be the example.

4. Prove the naysayers wrong.

Filed under: publishing, , , , , ,

The Writing World: Author Interview- Robert Chazz Chute

Via Scoop.itDevolution

This was a big bucket of fun. RaeBeth McGee over at The Writing World interviews me on my weaknesses (carefully hidden), my books (mostly obscure but gaining ground) and the bodies (corporate and otherwise) strewn behind me.

Fun interviews are one of the perks of this job. I love having fun with author interviews. Click the link to The Writing World and have a laugh. ~ Chazz
Via raebethmcgeeswriting.blogspot.com

Filed under: All That Chazz, Author profiles, Books, publishing, Useful writing links, What about Chazz?, What about you?, Writers, writing tips, , , , , , , , , , ,

Mad as Hell! Huge Problem with the Book Pricing Options!

Via Scoop.itWriting and reading fiction
We’re always talking about self-publishing ebooks here, but what about paper books published independently. At WDLady’s The Nightmare Never Ends blog, she details her trials in dealing with CreateSpace and paperbook pricing. Check this link for more (and some cool illustrative cartoons.) ~ Chazz    

This is me calling the Createspace Support Representative about my book pricing options…This is me finding out that I’m going to be making -$2.13 for a book that’s $4.99…

Via wdlady.wordpress.com

Filed under: publishing, self-publishing, Useful writing links, Writers, , , , , ,

Smashwords — PayPal vs Erotica Debate Update & a New Deadline

Via Scoop.itWriting and reading fiction
Mark Coker responds to critics and says the issue is not only bigger than Smashwords. It’s bigger than PayPal! Read on for the update on the deadline extension and the “sliver of hope.” Click the link for Mark Coker’s latest letter on the censorship debate. ~ Chazz
Via www.smashwords.com

Filed under: censors, censorship, ebooks, publishing, self-publishing, , , , , , ,

Phreaky Friday: Amazon Charging for Digital Publication?

Via Scoop.itDevolution

Rob at Rob on Writing has an interesting take on what’s to come: Amazon charging authors to use their marketplace. This makes me all squirmy inside because he makes some good, scary points. Click the link below and see what you think. ~ Chazz
Via robonwriting.com

Filed under: ebooks, publishing, self-publishing, , , ,

Another Day in The Life

Things always take longer than you expect and it’s always later than you think.

My "Seven Swords" Novel Writing Nook

Image by mshea via Flickr

8:00 AM: I’m up and getting the kids off to school. Got to bed early last night, so I’m actually functioning on six-and-a-half hours of sleep. Bonus!

9:00 AM: Kids are delivered unto the local indoctrination centre and nobody’s crying including me. Success.

Coffee x 2. Research some information and loiter over an argument about the merits and sins of book and music piracy.

Autograph a book for a friend who stops by. (This is an event, but I pretend I’m casual about it. “And who should I make this out to?”)

Holy crap it’s 10:30! In my research, someone wrote a blog post on how regurgitating from elsewhere is bad. This strikes me as funny because said article was rescooped via Scoopit! and that’s how I found it in the first place. (I love Scoopit!) Still, I haven’t written an original post on here for a few days, so I fire off a blog post on the virtues that tie the martial art of Hapkido and writing. I wonder where Chang Man Yang, my old instructor is now. After he was terribly impaired in a horrific car accident, I don’t know what became of him or his family.

11:15 AM Post is done and twittered. I follow up with a couple of readers about reviewing my books.

Call Canada Revenue Agency about a tax filing. Despite my misgivings, they are surprisingly polite and cooperative.

Fire off an email to Smodcast about an upcoming ad I’m running.

Lunch. (Nine and a half hours later, I have no idea what I ate. Apparently it was inconsequential. Even to me.)

1:00 PM Revisions to The Novel. It’s going to be good, but my progress is slower than I’d like, though this would be true no matter my speed.

3:00 PM Come up for air. Tend the fire and then grab my script. I’ve already written most of this week’s podcast, so I take half an hour to record what I’ve got. I’m getting more efficient and less tongue-tied on the mic so the podcast is taking less time.

3:30 PM Get a reminder of a writing contest that I had ignored. Inspiration strikes and I grab a couple of old non-fiction pieces to meld together for the contest. It’s all fully formed in my mind so cobbling it together goes incredibly quick…except for the frustrations of getting the files from the old computer (that needs an enema) to the new computer. Also? The main printer is out of toner. Damn.

5:30 PM Contest entry is submitted. I generally don’t do contests anymore, but I’m excited about the possibilities this one presents. Next? Check email, triberr, Facebook, and Twitter. There’s very little I have to say or deal with. Amongst this, the kids and SHe Who Must Be Obeyed have returned with tales of the outside world. It sounds grim out there. I stoke the fire higher and congratulate them for their bravery in facing what, alas, I cannot.

6:30 PM: I’m told to eat. As soon as that’s done, I ask the children to clean up the skinny pig’s cage as I head off into the darkness to Future Shop to get toner cartridges.

6:50 PM: They don’t have all the toner cartridges and I definitely need black. I am instantly reminded why I hate dealing with The World: The couple ahead of me takes more time to complete their purchase than I took to get the sale through on my house. I’m told Future Shop has one black toner cartridge for me. At the other Future Shop. At the other end of the city. While waiting, I have three times picked up and put down a back up drive I’m been debating about for some time. It’s $139.00 but I decide I can’t afford not to have the insurance and ease of the back up. Maybe the slow couple ahead of me work for Future Shop and they’ve just been waiting for me to buy more before clearing the way to the cash register.

9:00 PM Finally back home. Traffic was a bitch, but I have the black toner!

9:10 PM I’m informed the skinny pig’s environs are now poopless. Excellent. If only we could all say that.

I check email. The most important email message is at once reassuring and baffling. Last week I asked BookBaby about getting an ITIN so the IRS won’t hold back 30% from my book earnings. I thought my message had been lost or ignored but it turned out I’m just an impatient dick because they’re very busy at BookBaby these days. I’m informed BookBaby doesn’t hold back any earnings and just gives me the whole nut. Really?! If it’s true, it’s great because it greatly simplifies my tax reporting. I just can’t believe it’s true nor can I divine how it could be true. I will have to confer with my accountant. (INSERT INVOLUNTARY SHUDDER HERE.) 

Bookbaby also informs me that I can easily withdraw my books from all other outlets but KDP Select if I wish, but if I change my mind later, it will be a whole new submission and I’ll be charged again for resubmitting each book to the other platforms. Hm. Okay. My plan is to go with KDP Select for all my books soon and for the long term, so fine. Not great, but fine.

9:44 PM This blog post is done. What’s next? Another chapter to revise or go to bed early tonight? And I do have books to read… Hm.

9:45 PM Decide to throw children in bed at high velocity. Must read a chapter of Eric WaltersShattered to Boy or Boy will become difficult. Will pet the skinny pig briefly and see if I can engage She Who Must Be Obeyed in a taped episode of House before returning to the screen for another go at something or other.

Projected bedtime, 1 or 2 AM, depending. (Do something fun, like writing, and it’s never really work.)

Afterthought:

The writing contest thing was an exception to my regular routine and as I write this post, it is clear to me I must spend at least twice as much time on revisions tomorrow, stopping just before my brain refuses to continue.

I need some time on the treadmill.

And absolutely zero time at Future Shop.

UPDATE: The funny thing is that, after writing today’s blog posts, I googled my old teacher. I had done this some time ago but he was nowhere to be found. The last I’d heard, he was in a terrible car accident driving home from a class with a student. I had heard he was be permanently injured. Tonight, after mentioning him in two blog posts in one day, I idly plugged his name into the search engine again. My old teacher is alive and teaching in Halifax! What a great way to end the day!

Filed under: DIY, getting it done, My fiction, What about Chazz?, , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

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An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

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Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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