C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Author Blog Challenge 16: Why ebooks?

One of the writing prompts for the Author Blog Challenge questions how we came to choose ebooks. Did you ever see the movie Annie Hall? Woody Allen gets stopped by a cop after crashing into several cars. He drops his license and the cop says, “Pick that up.” Woody tells him he has to ask nicely because he has a problem with authority. The cops sighs and says, “Please.” Woody picks up the license. “I just have a thing about authority,” he says, “don’t take it personally,” as he tears the license to bits and lets the wind carry the shreds away.

Cut to a few years ago: I was at a writing conference in Victoria, British Columbia. There I met the first person I’d ever met who had given up on paper books completely. It was ebooks or nothing for her. It was the early days of early adopters and missionary zeal. It all seems evident to most of us now, but at the time, the self-publishing revolution was still new to many. Naysayers and doubters noted that Stephen King had tried an ebook and it hadn’t achieved flight. Actually, what hurt that venture was a lack of convenient reading technology and he said he wouldn’t continue the story instalments if there was an insufficient audience of subscribers. It wasn’t the death knell to ebooks. Mr. King was just a little ahead of the audience. Seeing the future at that writing conference was the moment I’d been waiting for: the technology was catching up with my anti-authoritarian temperament.

Sex_Death_&_Mind_ControlFor me, the revolution was less about ebooks per se and more about the potential for achieving autonomy. I began to prepare in earnest. I stopped buying Writers Digest and started researching the net for all the latest information. I didn’t want to read the old guard’s bias toward so-called “real” publishing still evident in industry magazines. The web was full of what I needed: new friends and DIY information.

Go back farther for a little history: Before Amazon, ebooks and CreateSpace, there were vanity publishers and scandals and writers defrauded, writers ignored by the establishment and a market that was very much a buyer’s market. By “buyers” I don’t mean actual readers like now. I mean agents and editors who were reluctant to take a chance on new authors. I didn’t even bother knocking on the palace door.

I had worked in traditional publishing for five years in a variety of capacities and I wasn’t that impressed with most of my colleagues. Almost all of the publishers I worked with from those days are gone. Harlequin (where I got my first publishing job) is still around. So is Douglas & McIntyre. That’s about it. Cannon Book Distributors, Lester & Orpen Dennys, The Canadian Book Information Centre, and numerous publishers I repped are all bankrupt and gone.

Instead, I wrote for myself, not a nameless agent’s whims. I went away and did other things: magazine columns and editing. I dabbled and freelanced. I wrote short stories and entered contests and several of those ended up winning awards. Eventually those stories found their way into my collections (Self-help for Stoners and Sex, Death & Mind Control.) I wrote several books, but given my experience with traditional publishing, I was averse to even trying to get my work published. I just wasn’t interested in going anywhere to a gatekeeper on bended knee. Let the palace burn. My practice was to write a book and then, before I could even think of sending it anywhere, I wrote the next one. That sounds silly, doesn’t it? Like Woody Allen in Annie Hall, I was headed to jail and I didn’t care. Jail was preferable to being a cog in a machine. I hate having a boss so much, I haven’t worked for anyone else since 1991.

With self-publishing, finally what some considered a flaw in my character can be a virtue. I approach the work not as a self-publisher, but as a publisher. I have higher hopes and lower overhead than all those companies I worked for so long ago. It’s not a question of whether founding Ex Parte Press and doing the DIY thing is a good idea. My personality allows nothing else: Does not share toys, does not play well with others. Many are familiar with “ex parte” from watching Law & Order. The strict Latin definition means “from one.” Sure, I still hire out jobs I need done that other people can do better, but basically, Ex Parte Press is “from one.” Is it scary? Sure. But then, this morning, I got two beautiful reviews, one for my new crime novel, Bigger Than Jesus and the other for Self-help for Stoners. I get all the blame and all the credit and I didn’t have to ask permission from The Man. I haven’t felt this free since I was twelve when I didn’t have to work at all. I am Spartacus. I am Woody Allen in Annie Hall. I am a child again. I am a free man.

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Author Blog Challenge: In 12 hours, Bigger Than Jesus

A lot can happen in twelve hours. Twelve hours ago I began work on formatting my debut crime novel, Bigger Than Jesus. I used Scrivener and I was feeling pretty optimistic that I could knock it out pretty quickly. I’ve formatted plenty before, but not with Scrivener. I’ve been writing with Scrivener, but today was the test to see if I could get the book over to Amazon in one day. Foolish pressure.

I couldn’t put the front matter in for the longest time. At one point I had two tables of contents and neither of them was quite right. I started with the Scrivener video tutorials — fell into a spiral of anguish and frustration — and then got hopelessly lost in the Scrivener manual. I found my way back to sanity by searching for people who had the same frustrations I did. Google. It’s the thing you need when you’re stuck.

That didn’t get me quite all the way to done. Some alchemy and experimentation was involved but, just a few minutes ago I yelled, “It’s alive! IT’S ALIIIIVE!” Twelve hours ago I began formatting. Twelve hours from now, it’ll be up on Amazon (fingers crossed!) I won’t believe it until I see it up there with my other precious babies.

What a day. What a night. I’ll have much more to say about Bigger Than Jesus, of course. I want to tell you about how I worked with my amazing graphic designer, Kit Foster, to come up with the cover. I want to talk about the book and the factors that brought it to fruition. I want to hint at what’s next for the series and all my other books. The important thing for me was to give it a rigorous editorial scrubbing and then send it out in the world. I’ll play catch up with all the other things I have to do to make this baby grow, but sunlight took priority over having everything in place.

And there’s so much yet to do! I have to ask people to review the book, buy the book, get blurbs. It’s going to be an audiobook and a paperback (and soon!). I have big plans for my funny, clever, hit man Jesus Salvador Diaz. People will like and pity him despite themselves because Murphy’s Law will take him down long before the NYPD, if the lovely Lily doesn’t break his heart irreparably first. His stories are a Coen brothers’ movie: bad things happen on the wide and easy road out of town.

For tonight, though, I’m going to toast my milestone, sit back and watch Real Time with Bill Maher and maybe Bridesmaids and know that I’ve put in my full day at Ex Parte Press and I don’t have to feel guilty for sitting back and watching TV tonight.

If you don’t know this feeling yet, I hope you experience it soon.

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Author Blog Challenge 14: Eleven ways writers get surprised

Gremlins will push you 'round^ Look where you'...

Gremlins will push you ’round^ Look where you’re going^ Back up our battleskies^ – NARA – 535380 (Photo credit: Wikipedia)

Some surprises you’re in for when you publish your book

Please note: This list of surprises for writers is not meant to be comprehensive. The worst surprises, like dying by flaming harpoon attack to the forehead (before you finish your novel) or a hard drive exploding and taking out two floors of your house are not included. Those circumstances just aren’t lighthearted enough for my intent here. Oops. Well, I guess you’re worried about that stuff now, too.

1. You thought your manuscript was clean and it was, it was! Gremlins went in and put those ugly typos in there! That’s the only reasonable explanation.

2. Publishing your book is a huge event in your life. Remember when you had a baby and you expected the world to pause to acknowledge your contribution to, and sacrifice for, the human race? Wars should stop and the earth’s rotation should cease for a moment, if only so we can all bow. Sadly, it’s not a huge event in everyone’s else’s life. Many people are indifferent and it’s just not efficient to go out and kill all of them with a rusty axe.

3. The people you thought would love your book? They don’t. My dad still hasn’t read anything I’ve written. He’s waiting for me to write about him. (What he doesn’t know is that he really doesn’t want that!)

4. Lots of people are readers but they do not write reviews. You’ll expect reviews. Eventually you probably beg for reviews. Worse? You still won’t get them, even from friends and family! I thought about it, but there is no joke I can tag on this item that will soothe the sting. It’s more tragic than a flaming harpoon to the crotch.

5. Someone will object to something you wrote. What will surprise you is what they object to. For example, some people get riled up about which font you chose for your cover. You’ll assume that joke your main character made about religion was, at most, funny. At worst? Somewhat innocuous. Some blogger, somewhere, will call you the Anti-Christ and call on Jesus to smite you because, apparently, Jesus loved capital punishment. Oh, wait… (At least outrage and threats of censorship increase sales, so there’s that.)

6. Some people will treat you better, briefly, because you’re an author. Then they’ll treat you worse when they find out you’re a self-published author. For some reason, you have to answer for every grammatical mistake and every (so-called) undeserved success of your breed. Corollary: If you become a very successful traditionally published author, some people will hate you because lots of people read your books. Or the haters will hate because they aren’t you. Suggestion: A dog is reliably faithful. Definitely buy a dog. They can’t read so they’re blameless.

7. Formatting will be tough the first time. The first time, you’re a dim-witted chimpanzee with a keyboard. The second time you do it, you’ll be surprised how easy it is. You will have evolved to a very intelligent Rhesus monkey.

8. By the time you’re through revisions and formatting, you and your editorial team will have gone through the manuscript so many times you’ll be sick of it. This is the story you loved so much. Now your cute baby has grown into an angry, gangly, acne-scarred teenager and you just want them out of the house they can go make money and so you can make room for a sweet new baby who loves to cuddle.

9. Actual publication won’t be quite as momentous as you anticipated. How could it equal all those dreams you’ve had since childhood? You pictured a limo and an elegant cocktail party. Instead, it’s you in sweats, late at night and a little drunk on weighty potential and rum and Coke, debating if you’ve done everything you can before pushing a button. It will feel more like pulling a trigger. You may be filled with more dread of bloody failure than anticipation of success. I’m about to push that button and I’ve had stress headaches all week. I just want to sleep instead of poking around Scrivener‘s bowels to prep the manuscript for Amazon and CreateSpace. You’re not alone in the struggle, but that’s of little solace because you are alone in the room.

10. Getting someone to read your book is harder than writing your book. You’ll spend more time marketing than you ever dreamed necessary, even if you figured it would take a lot of time. Triple your marketing expectations and get a treadmill desk so your ass won’t get as big and wide as your hopes and dreams for your writing career.

11. But here’s the biggest surprise: Though you will get luckier the harder you work, it’s still a lot about luck and timing and some happenstance. Nobody admits this variable. When you win, it’s all attributable your meteoric wisdom. When you succeed, you’ll figure it’s because you made all the right moves and you knew what you were doing with every step. Revising history and shining up the truth is natural. Everybody does that. It keeps us from running away screaming from that “Click to Publish” button.

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Author Blog Challenge 10: How to make me want to spread your word

English: A pie chart created in Excel 2007 sho...

English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

Regular readers know I use the Scoopit! tool to curate helpful stuff about indie publishing I find around the web. I learn a lot researching blogs, link to good content so you can find it and include my comments on the posts I recommend. Sharing and spreading publishing news is a happy bonus. If I believed in karma, helping strangers for free would be the good kind. Today, let’s talk about what makes your articles, posts and tweets attractive nuggets to link to.

But first, a true story: Anguished Author goes to A+ Agent for a meeting about her book. A+ Agent says, “The contract is signed but you need to build your platform more and you’ve got to make a viral video for the book trailer.”

Two thoughts about this story:

Writing helpful blog content and building back links is one way to build a strong platform. Author sites tend to be too much “Me, me, me,” and a more effective  author site is more about “You, you, you, the reader.” Figuring out what helps people will help you build your platform. (For instance, my author site is plastered with information about my books, yes, but it’s also my fountain of free comedy/fiction/narrative/commentary podcasts to extend my reach beyond fellow writers to the reading public.)

and

Sorry, but you don’t get to make a viral video. You make a book trailer. It will go viral or not according to the whims of other people, unless you pay a bunch of kids and robots to pimp it in chatrooms across the Internet. However, since all book trailers (except this fake one) are lame, that won’t work and you’ll fail to dictate the world’s taste. Cute and funny are your best bets since your budget for movie production is not the same as the Prometheus trailer and the audience is jaded by all that amazing acting and CGI.

So what makes me want to retweet and spread the word about your blog? There are some solid rules that are universally applicable and then there’s my capricious, subjective taste. That kind of makes me sound like a prick, but everybody’s got topics that push their buttons. The words: “how to” are probably the most powerful words in a blog headline for anyone. (See the “how to” title at the top of this post? You clicked it.) Self-publishing is a new world and everyone wants a tour guide.

Here’s what’s going through my head as I decide what to link to and promote:

1. I’m reluctant to post something that is time-limited, such as headlines that say, “Final hours of the giveaway” or “Tuesday Only!” My Twitter followers and blog readers might not get the message right away and I don’t want to annoy them with what they missed.

2. (A) Don’t write too many headlines that are too spammy. (No one knows how many “too many” is.) I don’t mind blog posts that reference your books. I do that myself freely and it makes sense to draw from firsthand experience. However, a headline that says “Buy my book” is only for your hardcore fans who will buy it no matter what. That draws no one new into your tent for the revival meeting.

2. (B) But! A major caveat since this book promotion thing is tricky: If you balance the promotional content with free education, entertainment and jokes about your genitals, that’s reasonable. Blogging is a lot of free entertainment and information provision. If you can find a reasonable balance, that’s fine with most people. Ask people to buy your book on your own blog and your own feed as long as that’s not all you do. (And by the way, just because you don’t want to read it, doesn’t make it spam. Someone else may want to whisk it off to Paris and pledge undying love over cheap red wine and croissants.) Fortune does not favour the timid. Take it from a timid person who has resolved to pretend to be an extrovert.

For instance, I auto-tweet a welcome message when anyone follows me on my twitter accounts (@rchazzchute, @thechazzsays, @expartepress). The fun message (of doom!)  provides links to my books. My guess is, people who hate that — and some really do — were never going to buy my books anyway. Others will either appreciate the heads up or suck it up, buttercup! Since adding the auto-tweets, my sales have gone up. So there. (I also don’t cooperate with the twit validation service thing. It’s slow and painful and if you want me in your feed, you want me. If you don’t, don’t. Don’t be a pansy about Twitter.)

3. No poetry. I wrote a book of poetry. I like it, but it’s too small a niche and outside what people expect when they come to ChazzWrites. It’s sad, but there it is. Margaret Atwood has written nine books of poetry last I checked, but even many of her fans would be surprised by the news that she’s one bad rhymin’ mammerjammer. Here it’s all about self-publishing, book marketing, writing craft, how-to, industry news and the occasional flambé of whimsy in your face.

4. Technical advice with specifics is great. Just this past week I linked to a post with step-by-step stuff about publishing to the Kindle. Hold my hand and I might get a crush on you. I’m easy that way. I might even whisk you off to Paris and pledge my undying love. Well, no. I’m borderline agoraphobic and I’m locked behind a hermetically sealed hatch in a subterranean bunker and you’re out in the real world doing…things. Blech! So we’re not going to Paris. However, I love tech advice and admire those tech-oriented authors from afar. Often I link to something I want to hold on to. Sure, I could just bookmark it on a reading list to get lost in the depths of my computer, but on my blog it’s easily searchable and organized.

5. Be a buddy. Long time readers may notice I mention Kit Foster quite a bit. It’s not just because he is a brilliant graphic designer. He’s also my graphic designer. Another ally in the fight is my friend Dave from the School of Podcasting. My podcast wouldn’t exist without Dave Jackson. We stay in touch on Skype and end up mentioning each other on our podcasts from time to time, too. There are certain bloggers and fellow authors who are my go-to people simply because I know them better than others. They consistently offer advice that is honest, positive and fresh.

Last week, Jeff Bennington posted a great article about working with ACX to produce audiobooks. That’s something I want to do and Jeff is consistently a trailblazer. And no, it doesn’t hurt that I’ve spoken with Jeff. We’re in touch on Twitter and the odd email. He designed my first paperback, Self-help for Stoners, and I’m quoted a couple of times in his book, The Indie Author’s Guide to the Universe. After he read my novella, The Dangerous Kind, he gave me my first cover blurb, too. I’m a shy people pleaser with an inferiority complex spackled over poorly with bravado, so anybody who’s nice and knowledgable gets links from me.

6. Be a thought leader in the industry. I often point my readers to Russell Blake, Dean Wesley Smith, Kathryn Rusch and JA Konrath. They talk real sales numbers and how scary the industry is. They say things I don’t want to hear, but argue their points well. (Also, please allow comments on your blog if you don’t already. I do not always agree with articles I link to, but if the comment thread is lively and informational, I’ll often point readers that way for the instructive debate.)

7. Join Triberr. I retweet my tribe on Triberr. Last week, I liked Caleb Pirtle’s blog post so much I linked to it from here, too. Triberr is one way I become aware of useful stuff.

8. Join a Tweet Team at World Literary Cafe. Book promotion is more effective when someone else is doing it for you and I’ve found great people that way.

9. Write a great book and be a great interview. Occasionally I run interviews with authors. Sometimes I discover authors through their books first, not through their blogs. Somehow Blake Crouch had been merrily successful for some time but, sadly, I didn’t know about him until I stumbled across Run. I subscribed and will be watching his feed for something useful that you’d enjoy. Through a mutual friend, I also just discovered Scott Bakker, author of Disciple of the Dog. It’s a brilliant book. He’s in my home town and we know the same people so I’m sure I’ll meet him at some point. I’ve promoted him on Twitter already and I hope he’ll show up here or on my podcast or both at some point.

10. Reciprocate. (This is #5 with a different angle.) Eden Baylee did a great thing in organizing Indies Unite for Joshua. I supported the campaign and Eden consistently supports my efforts as I support hers. She even interviewed me for her blog (Go ahead and check out that interview. It’s X-rated, fun and wow! I was way took honest!) Eden is a constant friend on Twitter, too, and sometime we’ll chat over coffee when next  I escape the bunker for Toronto. I don’t forget people who are kind. Sadly, I also have an eidetic memory for pinheads, too, but the point is I especially try to help people who help me.

Sometimes I point to a kind of obscure blog. Other times, I say the obvious with, “Have you seen what Joanna Penn is saying?”

Sometimes it’s all “Me! Me! Me!” I try to find the reasonable balance, though.

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Day 8 of the Author Blog Challenge: Indie Self-defence

English: Rock Paper Scissors Lizard Spock - &q...

English: Rock Paper Scissors Lizard Spock – “The Big Bang Theory”. Español: Un diagrama de la resolución del juego «Piedra, papel, tijera, lagarto, Spock.» (Photo credit: Wikipedia)

When indie authors rock so hard they succeed after traditional publishers have turned them down, they sometimes get news coverage or, naturally, blog about it. Then some people accuse said authors of gloating. I recently read a complaint that the tone of those indie author success stories are always, “Neener! Neener! Neener!” Here’s…the truth? Well, here’s what no one else is saying anyway that I think needs to be said: 

1. When you’ve been turned down and kept down and toiled for little or no money and then you win, some gloating is in order! You get to be happy when you prove your doubters and detractors wrong. No need to name names or burn down anybody’s house, but we inspire others to aspire when we tell them the truth of our success stories, defy the status quo and flip the power differential from institutions to individuals. Some people get pissed at Konrath for his aggressive tone, for instance. I notice the people who get really angry at him often lack facts to back their complaints. It appears they are mad, not because he is wrong, but because he is right. You don’t have to be Mr. Spock to see that’s a bad reason to be angry.

2. Consider: Not everyone who is supposed to be an expert is; not everyone wants you to keep trying; not everyone acts professionally when they reject a writers’ work; and there are a lot of people who aren’t happy when you’re doing well. A friend began a pitch to a famous New York agent. Nearby diners were startled when, not one sentence into the pitch, the agent shouted, “Spare me!” That author found success with that same book elsewhere, and continues to, with his subsequent books. The big New York agent isn’t so big anymore. In fact, I don’t think he’s in the business anymore. What a loss.

3. What? We don’t get to celebrate our successes but you, in traditional publishing, do? There’s an appropriate two-word response to that assertion. The second word is “you”. The first word is not “thank”. Of course, not all of trad publishing hates indies. When I hear people in traditional publishing trash successful indies, I suspect that’s a vocal minority who are wary of change. It’s not even about the indies, per se. According to a recent survey, most traditionally published authors aren’t happy with their publishers and many plan to self-publish in the future. Only 37% of authors want the status quo of 2007. That’s okay. Entrepreneurship is not for everyone and doing it all by yourself is often a drag. (You will figure out who is bitter or behind the times pretty quick when you hear the words “vanity press”, though.) Many indies would still take a traditional book deal if the terms were sane. It doesn’t have to be either/or. It can be both. I hope traditional publishing not only survives but perseveres. Book proliferation is good for the human race.

4. As a newspaper and magazine reporter, I looked for the interesting angle on any story. You have a new book coming out? So what? So do lots of people. You have a new book coming out that agents and editors all turned down several dozen times and now it’s a bestselling series? And an editor and an agent was abysmally rude to you along the way? Bonus! Now there’s a story people will read. The “Neener-neener!” tone may well have been determined long before the reporter called up the indie novelist for the interview. That’s not the novelist’s fault. (And if you turned down the bestselling book and were rude about it, that’s your fault.)

5. If you begrudge indies their success after you turned down their work, you didn’t just make one, forgivable error in judgment in a subjective business. Now you’re revealing yourself to be a petty person, as well. Doubters will note a defiant tone in this post, but I’m not pushing. I’m pushing back. I do value civil discourse and keeping exchanges classy (Caveat: Except in self-defence where humour disarms and on those occasions when mean is funny and the target deserves it.) What I’m reacting to is the flack indies get for choosing independence. Amazon changed the equation and we’ve all got to get used to the new math.

So here’s a link to a happy self-publishing story. If you are of a certain mindset, you’ll read it as a bitter tale of “Vengeance is mine!” If you’re of another mindset, you may well think, here’s an inspiring story of self-determination, self-reliance, perseverance and success. This is a test.

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Traditional vs. self publishing. Which would you choose?

See on Scoop.itWriting and reading fiction

You know what I love about this post? Mr. Ing doesn’t have an agenda. He’s asking an honest question and I love the cost-benefit analysis he’s offering us here. Given the variables, which would you choose? More at the Scoopit! link. ~ Chazz

See on www.graemeing.com

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Top of the Pack

See on Scoop.itWriting and reading fiction

I said I would write a bit about my experiences with literary agents. Here is the first one that is worth noting: A few years ago a friend who is in the publishing industry allowed me to use her name…

This post, among others, got into some interesting discussion of trad vs self-pub vitriol across blogs (Nathan Bransford’s blog, Sarah LaPolla scolding us for calling ourselves indie authors and The Passive Voice‘s wry take). I report Laura Novak’s link here as a tale of endurance ending in success. For the record, I don’t think Ms. Novak’s post is vitriol at all. It’s reportage on dealings with a specific agent. I replied in the comments thread on the Passive Voice blog because I felt the crowd was a tad more evenhanded in the discussion there. As for the whole, don’t call yourselves indie thing, please don’t tell me what to call myself. I don’t wear a collar and you’re not holding my leash so I call myself an indie author proudly, even if you scream at me in all caps. As someone pointed out in one of the comment threads, self-publishing connotes less than all that I do to publish and arguments over semantics might get somebody riled up but it’s doubtful anyone will be moved to change.

If you read across the blogs, you’ll also notice a recurring theme: Some folks in traditional publishing seem to resent indies and don’t like it if we complain in a similar fashion. Then you’ll see stories of agents and editors who gushed about how great a manuscript was just before they rejected it. Gee, why is this model not working? Of course, there doesn’t have to be an enemy. We could tend to our own businesses and respect each other’s choices. We could be happy for each other’s success. We could, but sometimes we choose otherwise.

See on www.lauranovakauthor.com

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Agent Fail

See on Scoop.itWriting and reading fiction

This morning I was alerted to a big mistake lit agent Scott Eagan made, and then his humorous attempt to cover it up by deleting it, all documented nicely here at Passive Guy’s blog. (See, Scott? It’s important on the Internet to LINK to posts you reference.)

I was going to spend the morning excoriating the moron, but the commentors at Passive Voice have done an admirable job already, meaning I didn’t need to draw extra attention to the stupid things he said.

So instead I’m going to draw attention to the stupid things agent Steve Laube says in his post Goodbye to Traditional Publishing?

(Between the comments on Mandy de Geit’s blog post on her bad experience with an editor who was a rewriter –see below– and Konrath’s and Passive Guy’s vivisection of this agent’s post, the Internet is showing the power of righteous wrath once again. It makes me wonder about our capacity to change as individuals. If everyone is telling you you’re wrong, do you at least consider their point of view or do you double down? Can the offenders change, or is a persecution complex forever warm and cozy? Just wondering about our nature as a species this morning.  Check out the links and make up your own mind. It’s all laid out very neatly. Also, RE: Agent Fail, please be sure to read Konrath’s original guest post that Eagan appears to comment upon (and then says he didn’t mean that one!) as I feel the ex-Harlequin author’s points are diluted and/or mischaracterized. ~ Chazz)

See on jakonrath.blogspot.fr

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Get heard: Podcast Your Book

Twenty-three episodes ago, I started a podcast to help market my short story collection, Self-help for Stoners. The Self-help for Stoners weekly podcast evolved in directions that surprised me. At first I thought I would just talk a little and read a lot of my fiction. I did that, but then I ended up doing a lot more. I found that podcasting was as creative an outlet as writing is, and in many ways it’s a similar process. Since last November, I’ve talked ancient personal history, TV shows, odds, ends, trivia, movies and ranted  about all the ills of the world. I appeared on seven other podcasts, played around with a few skits and scenario (writing some out at first and later, improv). Often I delivered a word spew in my accursed, stilted, Shatnerian delivery. I’ve gone on too long, repeated myself and sometimes I went too far and got boring, just like real public radio! I’ve done it all for free and for fun. It’s still fun. Before I started, I saw it in the cold terms of a marketing device. What I didn’t expect was to have so much fun doing it. I even got a bit better.

Now it’s time to change it up. What’s past is prelude.

I looked at my stats and, unlike stats you study in school, podcast stats are fascinating. You learn geography lessons looking at podcast stats because the breakdowns are so detailed. I could see where people downloaded my nonsense and conscience from around the world. California (especially San Francisco) loves me. My family back east aren’t too keen. I’m guessing 129 people in Beijing are using my podcast to help them learn English. (God help them.)

All podcasts drop off in terms of how long listeners can stand to listen. There’s a formula (no one knows what the formula is) that correlates how interesting your podcast is/listening time/length of commute and/or how long people can stay on a treadmill while listening to an angry man rant and ramble. I looked at my drop off and decided shorter, punchier podcasts with only the best, high energy stuff was the way to go. As fun as podcasting is, I can’t let it cut too much into writing and revising time, so shorter is better for me and for listeners. I’ll take the time to be more brief and more frequent.

What’s coming:

1. Shorter podcasts will arrive twice a week starting immediately (first new one’s Tuesday and, by the way, MITT ROMNEY IS GOING TO GET IT! GIRD YOUR LOINS WITH THAT SPECIAL UNDERWEAR AND COVER YOUR EARS, WOULD-BE PRESIDENT MITTENS! PREPARE FOR A STERN TALKING TO!) A note to people who are very easily offended: I don’t care for you. I’m not trying to piss anybody off, but weak opinions are boring just as opinions without facts are stupid. Some people think authors should never say anything controversial that might offend and avoid any discussion of religion or politics. On the other hand, those same people believe in paint-on hair for bald guys. I do not hold with being weak on opinions. You wind up making friends with people who’d hate you if they knew the truth instead of being honest and gathering friends you understand and who understand you. Readers and listeners want authenticity more than they want bland and stupid. People who want bland aren’t my readers, anyway, so they can move elsewhere. Via con dios.

2. I will podcast my new crime thriller (coming soon!) one chapter at a time, on Fridays.

3. The new book will be available free as a podcast, but for those who can’t take the rising tension and tearing suspense, they’ll be able to purchase it as a download from Audible.com, in paperback or, of course, as an ebook. The crime thriller will be a series.

4. Surprise! An instructional book is coming this summer.

5. I’m writing The Poeticule Bay series (suspense in rural Maine) and another, apocalyptic book, is on its way.

6. I’ll be going with Amazon’s KDP Select, at least at first.

7. I’m really excited about publishing with Audible. Had I not got into podcasting, the prospect would be intimidating. After experimenting with 23 podcast episodes, recording a book isn’t scary at all.

8. If you aren’t podcasting, choose a niche, get a friend and consider how you can make podcasting part of your book promotion. You might even find you enjoy it. As an indie author, you love creativity, so the mic might have allure you never suspected. 2011 was the year comedians took over podcasting. Maybe this is the year many more of us podcast our books into earbuds worldwide.

Here’s what I announced on my author website today:

Hi fellow babies, as Dr. Johnny Fever used to say. I’m going to be taking the Self-help for Stoners podcast in new directions soon. Hm. That sounds like corporate-speak uttered by a soulless robot in a suit at a vast corporation easily parodied on The Simpsons, so let’s put it this way: I’m changing the format for the Self-help for Stoners podcast starting this week.

I was shooting the wild crapola on the Skype serengeti with my buddy Dave Jackson from The School of Podcasting the other night and he mentioned he likes the variety I present here weekly. Another way of putting it is that I’m all over the road, ranting one minute and doing a skit the next and reading short stories from my collections here and there. I podcast like a chimp with ADD.

So here’s my nefarious plan for world domination: I’m going to podcast twice weekly, but with shorter episodes. I will podcast my new crime thriller, one chapter at a time, once a week, as soon as it’s ready. That’s just a few weeks away as I finish revisions etc.,…. The full version of the book will be available as an ebook, paperback and with Audible.com so if you can’t wait to get your suspense doled out a week at a time, you can go get the whole thing in one fell swoop (or one foul swoop if you don’t care for my peculiar brand of whimsy.)

In the meantime, expect a couple of episodes of ranty fun each week as I go off on my lefty liberal rants, confusing an Ought with an Is and suffering from I Wish I Were King of the Universe Syndrome. There are lots more goodies to come as I ramp up my book and podcast production, my web presence, my readership, my listenership and my army of ninja monkey clones. Stay tuned.

If you like the podcasts, please leave a happy review on iTunes or hit the thumbs-up button on Stitcher. It really helps with the ranking so more happy people can join in the fun, too. And your grudging approval keeps me from jumping off this high, thin ledge. Thanks for listening.

Filed under: publishing, , , , , , , , , , ,

The Jerry Maguire Moment: What is your blog’s mission statement?

I had my Jerry Maguire moment

Mission Statement

Mission Statement (Photo credit: Wikipedia)

(and yes, I know that didn’t go well for him in the short-term).

Ask yourself:

What are you trying to achieve with your blog?

Is it a blog or a blahg?

My mission at ChazzWrites.com is:

1? To inform readers of this blog about self-publishing, to the point where we and others think of self-publishers simply as publishers.

2? To make you chuckle here and there as you read so you’ll keep reading. (Failing that, we’ll murder a mime, which is always good for a chuckle.)

3? To raise all indie author boats, I promote fellow authors and spread the word about their books, their links and their awesomeness.

4? To swell the how-to tide of practical knowledge about writing, marketing, and promotion for success in independent publishing.

5? To bring the obscure but deserving into the light so they may be found by a happy readership. (Yes, damn right I’m obscure but deserving, too!) 

You ask yourself: Why the question marks after the five points of the mission statement? Is that a strangely persistent typo? No. I did that because Number 1 is not always going to be Priority 1. Sometimes I just provide an informative link and shoo you away elsewhere to gulp down factoids, nuggets and precious how-to wisdom. Sometimes I want you to curl up closer to my fire and feel the warmth of my heated rants. Often, I try to combine these five elements in one post. Sometimes I’ll just kill a mime for the heck of it.

The only thing that’s continuous through every blog post is this:

I try to do what Spike Lee requires of all of us in the movie Do the Right Thing.

I try to do the right thing.

Filed under: publishing, , , , , , , , , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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