C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Links-a-plenty: Giveaway, coffee for weight loss, video & becoming more like Joe Rogan

Read my interview and enter to win free ebooks on Jo Michael’s blog today. I get to talk about ninja monkeys, social media and

First it was kale shakes. Buttered bulletproof coffee is next!

what’s next for me, my hit man and all the people we’re going to kill together. 

On AllThatChazz.com, I’ve got:

1. An article for you on drinking coffee to lose weight and growing your brain.

2. A podcast of one of my favorite chapters from Bigger Than Jesus. It’s dark and creepy and action-packed and, if you haven’t slipped into the warm pool of sexual chocolate that is my first crime novel, you can listen to this stand alone chapter to get the flavor of my Cuban hit man’s scary childhood. You even find out Jesus’s full name.

3. Check the video to get your first sneak peek of the sexy cover for Higher Than Jesus (launching next week!).

4. I got some unexpected, teary inspiration from Here Comes the Boom! Flick your switch and be more Rogan.

5. While you’re perusing the many podcast and book offerings at AllThatChazz.com, please do sign up for my newsletter. I won’t pester you, but when you sign up (on the left by my stylish photo), you’re up for giveaways and news about what’s exciting at Ex Parte Press. I’m releasing five books this fall, so lots of fun is on the way. 

UPDATE: Forgot to mention, if you sign up for my newsletter, your website gets a free mention on the All That Chazz podcast. Also, for a couple more days, I’m still taking “Praise for ChazzWrites.com” for two upcoming books about writing and publishing, inspired by and boiled down from this blog. One happy blog review gets you in the books along with a plug for your book! Jump on it!

 Excelsior!

Scoop.it

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Publishing: New strategies, plots & plans

I have four books up for sale so far. In less than three months, I plan to release four more. This is the critical, make or break, time for me that requires a little experimentation as we swing into the high season of book sales. Here are my goals and rationales:

1. A friend asked if I planned to put my two short story collections, The Dangerous Kind & Other Stories and Sex, Death & Mind Control into print. I began to say they are a little short for paper. Then an inspiration came. Here’s the experiment: I’ll combine the two, add seven stories that I’ve banked plus a chapter that’s a sneak peek from a coming novel. I’ll also add a little introductory commentary at the top of each story. I will make this collection available only in print.

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

2. Within a week or two, Higher Than Jesus will be released. This is the follow-up to Bigger Than Jesus and the second in The Hit Man Series. I listened carefully to the reception Bigger Than Jesus got. Higher Than Jesus will be lighter on the swearing and mix in a little more sex. Add in skip tracer techniques, an assassination conspiracy, an arms deal and a lot more jokes and it’s a winner. Lots of pre-publication buzz on this one from the First Readers Club.

3. Crack the Indie Author Code: Aspire to Inspire is next. I just got the manuscript back from the editor and I’m working through revisions. Anyone who reads this blog will enjoy this, the first non-fiction book that has my name on it. (Ghost writing doesn’t count.) It’s inspiration for writers, but it’s got a lot of useful information and jokes, too.

Paranormal persuasion and scary stories (including two award winners.)

4. This Plague of Days is the story of a boy who is a selective mute on the autistic spectrum. He travels with his family through North America as society collapses. A killer flu has killed more than a third of the population and chaos descends. We see the world through his odd perspective. I wrote this book over the course of a year and I just have to plunge into revisions. It’s a huge book, my longest and most ambitious. 

Small-town terrors and psychological mayhem in Maine.

These are high goals over a short time, but I have worked toward these books for a long time. Everything is written. It’s all revisions and editorial pipe now. It’s time to go big. I’m powered by kale shakes and naïve optimism. I can do this.

Intern! Brew me another kale espresso, less pulp this time! It’s go time!

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Free tech tools to help you edit and proofread

Proofing and revising can be fun, especially if you have sharper tools to help you do the job better. I now have a new tech tool in my editing arsenal that’s a huge help: free text to speech (tts) software.

I’m in the last stages of revising Higher Than Jesus, the next instalment in The Hit Man Series. I had plot problems to review and choices to make about how fast the action would evolve for my Cuban hit man. Then there are the typos to catch, Chicago street names and geographical logistics to marry up and more jokes to make.

Necessary aside: The tech tool I’m about to recommend is not Scrivener, it’s text to speech software. However, if you aren’t already using Scrivener, I recommend it, not least because Scrivener already has tts built in. (Click speech on the Edit menu.) Last night I needed to know if I’d revealed a name in an earlier chapter. With Scrivener, it was easy. With Word, it would have been a time-consuming pain. Writing Higher Than Jesus is like putting together a puzzle and using Scrivener helped me make sure I wasn’t screwing up. Scrivener is $45 USD and compiles your book for manuscript, print or any ebook platform. This concludes the Scrivener PSA.

As I podcast Bigger Than Jesus, chapter by chapter, I find things that I’d like to change (and do so as I record.) At the microphone, some edits are clearer, especially when you have to speak them. Yes, I know editing never ends, but still, I find things that bug me. Finding those niggles on the mic, I make a note to edit the print and ebook edition. (That’s the beauty of ebook and print-on-demand publishing. I can go back and make those minor adjustments quite easily.)

One way people edit is to go through a draft reading backwards. That’s very tiring and I don’t know anyone who has actually accomplished that for a work of any length. For short stories, that’s reasonable. Another way is to read your book aloud. I do that, but one chapter at a time, one podcast at a time. When I read too long aloud, my throat gives out. TTS helps me catch problems by getting the computer to read the book to me and saves my vocal cords. 

I catch much more than I thought I would. As I prepare to hand the book off to my editorial team, I’m saving them a lot of time by giving them a more polished draft. I really don’t want to waste the team’s time. Perfection is impossible, but excellence we can reach.

The Read4Me app is free software that can read you your story, for instance. With tts apps you can, of course, control the speed of the narration. For editing, let it read slow. I listen at 141 – 149 words per minute and follow along as the highlighted text lights up.

One problem is the available voices can sound a bit too much like Stephen Hawking (who still hasn’t updated his speech software! I’d love to hear him talk about black holes as gateways to other universes in a Texas drawl, wouldn’t you?) I tried “Alex’s” voice. Alex is familiar to all Mac users as the computer voice that cuts in and says, “Excuse me,” when a program you don’t want to deal with now requires your attention. I switched to one of the female voices because it punched me in the ears less over time. If you’ve got a long book to read, you want a pleasant voice in your head.

I found another option that’s available free to Microsoft users: NaturalReaders.com. The voices are pleasant and you can easily test out that assertion on the landing page. I’m very impressed with what NaturalReaders.com offers, but here’s a much more extensive list of tts products on Squidoo for your evaluation. And yes, they’re all free.

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Book sales on Twitter: One click doesn’t work

I’ve changed the way I use Twitter. I’m not about making rules for how people use social media. Twitter Narcs are

English: A pie chart created in Excel 2007 sho...

English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

annoying. However, by the end of this post, I hope you’ll vary the way you try to sell your books. We’re drowning in the sameness of “Buy my books!” We have to sex up our tweeting.

Most book sales tweets have a crippling weakness that’s hurting sales. Twitter is so awesome everyone is using it to sell books in the same way. That makes it anti-awesome for your book sales. Using a one-click approach, sending me straight to Amazon without providing enough information or value, is not working. 

What doesn’t work well:

Title of book. Go buy it. Here’s the link.

What’s only microscopically better:

Title of book. Review: “Scintillating!” Here’s the link.

The problem:

Too many tweets are trying to make sales by just telling us to buy.

We’re so flooded with ugly tweets, it’s too easy to ignore them all.

What I’m suggesting:

Be more clever and change up the ask. Sure, promote however you want, but give me more to go on than generic messages like: “Great book!” “New post!” “Another new post!”

We need more showing, not telling, in those 140 characters. Give me a clue or hashtag the genre. I want to like you, but dress up a little and show me you care about me. It’s not about you. It’s about us.

Best:

Please pull me back to your blog and seduce me.

I’ll buy, but I need more to go on to make that first click toward falling in love with you.

On World Literary Cafe Tweet Teams this week, I didn’t try to send people straight to Amazon. I provided links to my blog posts, a cool graphic, and my podcast (where I’m giving Bigger Than Jesus away for free one chapter at a time). There’s added value to my audience that way.

Examples:

RT RChazzChute Hear the #thriller Bigger Than Jesus as a #podcast. http://bit.ly/TkBSGs #WLCAuthor (Or buy the book http://amzn.to/Nm6xj4)

RT @rchazzchute It’s a meme, baby! Self-help for Stoners #excerpt & #inspiration http://bit.ly/NNhBDI #suspense #fiction #WLCAuthor   

RT @rchazzchute Hear all the suspenseful #fiction & #comedy #podcasts http://bit.ly/OBRMeT #WLCAuthor #whatwaitsinlocker408

RT @rchazzchute #Thought for the Day: #Creation. http://bit.ly/TUTtVX and The Value of #Writing & #Reading http://bit.ly/Pd1JfN #WLCAuthor

RT @rchazzchute Just working on the next instalment in The Hit Man Series. (Excerpt of the hook to Chap.6) http://bit.ly/SPU7on #WLCAuthor

RT @rchazzchute Did Han shoot first? Catch 2 chapters of Bigger Than Jesus for the explanation. http://bit.ly/S8JgDm #suspense #WLCAuthor

RT @RChazzChute WIP Sneak peek! 1st there was Bigger Than Jesus. Next comes Higher Than Jesus. http://bit.ly/S5dHGT #crime #novel #WLCAuthor

RT @rchazzchute Quote Trailers http://bit.ly/OF1YPp & Quote Art http://bit.ly/NlwJM1 promote your books. #WLCAuthor 

More content and seduction is why Triberr works:

On Triberr, everyone on your tribe retweets your blog post summary (assuming they’ve read your post and have no objections.) Information spreads. Something in the summary captures the tweetosphere’s interest so they come to your blog. They find you helpful, funny, sexy or useful. Do that enough and maybe they’ll get smitten, click on a book link to the “Buy with one click” button.

True, if you don’t send me straight to Amazon, it’s more than one click to buy. However, too many tweets that look the same get ignored because it’s an overload of data without enough information or value. Will there be exceptions? Sure. I don’t think there’s anything wrong with announcements of book launches. I’m what you call, “pro-reading.”

But, please, join me in the campaign against Bland. Bland is so Beige and, as we all know, Beige is the Mitt Romney of the colour spectrum. It seems to be everywhere, but no one’s excited about it.

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Innovative ways graphic design can help sell books (and not just with hot book covers)

My recent post on using Quote Art to promote books got a lot of positive attention. Authors are combing their

Click Lily to grab the paperback or the ebook, Bigger Than Jesus. Thanks!

books for catchy quotes that sum up their characters to hook new readers with striking images. In a tough economy and a cynical marketing environment, we need to look as fresh and professional as possible. Quote Art grabs eyeballs. But the right graphic designer can do even more to help you sell more books.

What I hadn’t given a lot of thought to until recently is how much better my blog would look with a new header. That helps my professional image, too. When blogs among strangers begin to look too much alike, it’s time to make your theme more personal and unique. Enter Kit Foster again, the genius graphic designer behind Quote Art and, incidentally, the guy who creates all my covers.

Take another look up top at my new header for this blog. I liked it so much, I added it to my new Tumblr, as well. Kit can create a catchy, shiny cool header for you, too. He put together this author bio photo for me first. It reminded me of the movie poster for The Godfather for some reason, and one look says I write suspense. I use this image for my author pic on Amazon, my podcast and on my business cards. Now my promotional material is more consistent so, thanks to Kit, I’m building a brand image. (Please excuse the marketing jargon, but it exists because it works.) 

Design has to have a look and feel that represents your book. It can represent you, too. As soon as my next book’s cover is complete, I’ll ask Kit will create another header for AllThatChazz.com so more of my covers will be on display across the top of my author page.

Spruce up your promotional materials, website graphics and even your author pic in new ways to please potential readers. Check out KitFosterDesign.com and see what Kit can do for you (besides making awesome covers, though he can do that, too.) He’s helped me immensely at incredibly reasonable prices. If you still aren’t sure you’re ready to make the jump, check out how easy Kit is to work with in this post about How to talk with your graphic designer about your book cover.  

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The Next Big Thing Blog Hop

The foundation book of the Hit Man Series is available as an ebook and in paperback.

I’m in the middle of revisions on next my crime novel, so I’m grateful that the amazing Bridgette O’Hare suggested the Next Big Thing Blog Hop. As I creep closer to publishing Higher Than Jesus, she asked me ten questions about my Work in Progress. Ta-da!

What is the working title of your book? 

Higher Than Jesus (It’s pronounced “Hay-soose”. The “Higher” is a reference to drugs and thrills.) This is the second in The Hit Man Series. The foundation book was Bigger Than Jesus (released in June.) Five books are planned in the series so far. It’s a lot of fun, because stuff we thought we knew about Jesus Diaz from the first book go deeper. He has a darker past than I revealed the first time around and there are a lot of layers to his onion. The one thing you can count on with Jesus is that not much ever goes according to plan.

Where did the idea come from for the book?

The main character began with a cool idea I had for a suspense story called “The Inevitable” which appeared in my first book, Self-help for Stoners. Our first glimpse of Jesus was as a Cuban hit man who helps out women going through ugly divorces. That’s actually a glimpse of Jesus in the future, as a more experienced, mature assassin.

What genre does your book fall under?

Suspense, thriller, action/adventure. Whichever category appeals to you more.

Which actors would you choose to play your characters in a movie rendition?

I picture Enrique Eglesias as Jesus right now, but I’ve thought John Leguizamo, too. For the role of Willow Clemont, I’d need a very tall blonde glamazon. I’m not sure which actress fits the bill best. I’m not up on my tall, blonde actresses. As for the role of Chilli Gillie (another recurring good guy character from my Poeticule Bay Stories) who shows up in Higher Than Jesus, it’s kind of a sore subject. I pictured Michael Clarke Duncan. Sadly, he just died of a heart attack. I note Chilli’s resemblance to Mr. Duncan several times in the book and now I’m debating about rewriting that aspect and how to do so.

What is the one-sentence synopsis of your book?

In Higher Than Jesus, luckless hit man Jesus Diaz is on the run in Chicago when he takes up a mission to free himself and his girlfriend from addiction to Vicodin and to thwart the evil plans of a group of gun running white supremacists.

Will your book be self-published or represented by an agency?

I’m published by Ex Parte Press. This is the one company that cares most about my book. It’s my company.

How long did it take you to write the first draft of your manuscript?

The first draft was a month or two. I write fast. Then the long editorial tail kicks in. That has more people involved, and so, more variables.

What other books would you compare this story to within your genre?

The pace of Blake Crouch’s Run had a big impact on me as well as an old book by William Goldman called Edged Weapons. I like a book that skips along at a fast clip with lots of chuckles and clever surprises. I should also add that fans of Bigger Than influenced Higher Than quite a bit. Everyone commented on how funny Bigger Than Jesus was in unexpected ways. From what fans said, I decided that I needed to keep the pacing and reversals of the first book, but to always look for the humor in situations that aren’t all that funny. That’s what I do on and off the clock, anyway. I think finding the cosmic joke is what we all have to do to get through every day.

Who or What inspired you to write this book?

I have a dopamine addiction, so I’m compelled to write. I was born this way. Why write this book in particular? I read a lot, but I’m having a hard time finding this sort of book. Humorous books don’t tend to have a lot of action. Books with a lot of action often fall short on humor. I love snappy dialogue, so I probably owe more of an inspirational debt to the Coen brothers’ movies and Quentin Tarantino movies. If you can’t find the book you want to read, you have to write it.

What else about your book might pique the reader’s interest?

There’s a lot in there that provides deep context and verisimilitude for the plot, like some controversial observations about talk therapy, PTSD and drug addiction. My wife is a psychologist and I had to warn her that Jesus comes down hard on talk therapy, but it’s mental stimulation I’m dealing out. I’m not presenting Truth with a capital T, but an opinion from a guy who has serious problems, like killing people for a living.

Also, as a former military policeman, Jesus uses some clever surveillance tactics, skip tracer ruses and knowledge about IEDs that are all drawn from real life. Between research and some things I picked up from experts, the story yields some fun, interesting details and new twists that will amaze. Promise.

Who’s up next in the Next Big Thing Blog Hop? Look for more posts next Wednesday from:

The always-encouraging Jo Michaels, the lovely Jordanna East, the historically mysterious Laura Seeber, lover of all things just Lee Ann Sontheimer Murphy and the ever-enthusiastic Ronald Fischman.

Related articles

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Amazon: My last stab

GET BIGGER THAN JESUS, FREE ON AMAZON TODAY, TOMORROW AND FRIDAY

Free promotions sure aren’t what they used to be. Last December, with Amazon’s old algorithm, friends of mine made big money. Success on the free list actually translated to success on the paid list. Then everything changed and many of us have been slow to react, me included. I notice that, among my writer friends, many (most?) are selling their books on KDP Select exclusively, five free days and all, for the first three months and then they aren’t renewing with KDP. They’ll continue to sell on Amazon, but there are plenty of other places to sell besides Amazon. After that first three months of trying to take advantage of the Amazon advantage, they put their work up everywhere else, too. That’s what I’m doing with the foundation book of my crime novel series, Bigger Than Jesus.

BY THE WAY: 

Bigger Than Jesus is available for free in ebook form

until Friday, and then that’s it.

As The Hit Man Series continues, I don’t know if I’ll go exclusive at all, even for those first three months. The math just doesn’t seem to add up to a marketing strategy that’s advantageous. In truth, it hasn’t been helpful to many indie authors for some time. I stuck with it because of the timing as my previous books launched. I have three books to release before Christmas and the eggs won’t be going into one basket anymore.

Someone asked me recently, “What’s the latest success strategy for indie authors?” I encountered some resistance when I replied, “There isn’t one.” We’ve had the publicists, advertising, press releases, blogging, podcasting, Twitter (and various  derivative Twitter strategies), Facebook, Pinterest (maybe?), the 99 cent strategy, blog tours, free, Goodreads, book bloggers, etc,…. Some combination of these elements may work for someone. Though they’ve all been effective for someone individually in the past, no one strategy seems to deliver a knock-out punch. When I say there isn’t one, I don’t rule out the possibility of their effectiveness in the plural, if you have the time to do all that. (You don’t. Go write instead.) 

Which brings up the question: Will Amazon change its algorithm again so it makes sense for us to stay exclusive with KDP Select? Who knows? Amazon’s algorithms and their rationale may be deduced, but are never made explicit. That information is solely on a need-to-know basis. (Apparently, we don’t need to know.)

Amazon is good at what they do — or has been — but it’s unreasonable to expect they’ll be right all the time, even with their vast resources. More to the point, Amazon’s looking out for Amazon, not me. My evidence is they aren’t making the exclusivity clause worth it for a lot of authors (even the true believers who, in the past, made a lot of dough.) I’m losing sales on other devices because I’m not selling enough with KDP. The Amazon sales don’t make up for lost sales elsewhere. Listening to my writer buddies, it’s clear I’m not alone in that assessment.

This is a business decision and has nothing to do with damning Amazon. I’m not one of the haters whining about monopolies and painting Amazon as a bully. The market is a competition and Amazon is on top because they made a lot of great decisions early on. However, I’m not looking for a new mom to take care of me, either. Being indie doesn’t mean supplanting one boss with a new boss just because it’s easy to go on inertia and formatting anew is a pain in the ass. Next month, as soon as my three months are up, Bigger Than Jesus will be available more widely (Hello Kobo, Nook, Sony, your smart phone, your iPhone, your iPad…maybe even your toaster.)

As for book marketing’s next knock out punch? People will tell you they know what the next big thing is. Some will even try to sell you books based on giving away one ultimate secret of indie author success. I think those people are often well-intentioned and they give out a lot of good information. I’ve read a bunch about marketing ebooks lately and, frankly, I’m also skeptical about some of those easy, plug-and-play answers.

Only one strategy I know of seems like anything close to a sure thing and (WARNING!) it’s a slow, steady grind. It’s not a popular idea because it’s not easy and quick. 

Write more books.

(Do a great job!)

Put them up.

(Do what promotion you can that doesn’t interfere with your writing schedule.)

Write more books.

(Make sure they are wonderful.)

I aspire to inspire, but as for marketing? Hm. Sorry.

“Write more books” is honestly all I’ve got in stock at the moment.

I’ve said it before and it’s still all I have to say on that subject.

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Writers: Who do you want to be?

Ever been to a writer’s conference or a Comi-Con? Both kinds of conventions have something in common: Lots of people who wish they were someone else. The exhibitionist dresses as Poison Ivy (and has very close friends willing to paint her ass green.) The twenty-something is dressed up as a sad Autobot made of cardboard. The writer wants to be an author. Of these three examples, it’s the writer who can do something more concrete and lasting about his or her ambition. 

I feel self-conscious, uncomfortable and sometimes a little claustrophobic at these events. Mainly, I’m acutely aware of the Us and Them aspect of the relationship. The “celebrities” are over there, with security, publicists, handlers and an aura of wary separation. We “wannabes” and fans are in the pit, reaching up, grasping at the edges of dark holes, daring to touch the light in search of heat.

We yearn. We have not attained.

As writers, we want recognition of our work. We want privileges and respect, too. That power is illusory, sure. Knowing intellectually how fleeting and useless it is doesn’t make that goal any less tantalizing. As powerless as writers are in so many ways, the indie author feels his or her potential most. That’s the power of seething delusion transmuted into hope by our next great idea for a book. Art seduces its creator first. Indie authors have few barriers to publication and little time to wait. All that kinetic potential can make you high. Unrealized potential can make you angry.

It’s not jealousy that gives me this grim face. My annoyance is at myself. I’m bothered that I didn’t plan out my life in such a way that I am who and where I want to be. I’m not a “wannabe.” I’m a “shouldabeenbynow”. I want to be comfortable being me. I don’t want to stand on the outside of that metaphorical velvet rope, wishing I were someone suffering the problems that success brings. I want it all and, as Queen sang, I want it now.

Someone will tell me I should be happy with who I am. Bullshit. From where, then, would my ambition come? Needing to escape makes me try. I yearn for that addictive, dopamine-fueled floating sensation that comes with the composition of new life. I long for happy readers extolling me for aping God. Sharing entertaining stories with huge numbers of readers gives me stamina for the late night attack on that difficult, late middle in my manuscript. Greed and ego give me patience for solving seemingly endless formatting problems.

Let’s be clear: Wanting things is not the path to enlightenment. That’s okay. I’m not on the path to enlightenment. I’m on the path to publication. 

Some people say greed and ego and recognition are unworthy stimulants to propel you on your course. I say, take your motivation where you find it and go forward, self-aware and honest. Clearly, I’m not in the spirit of these events. I’ll go to these things again when the organizers ask me to sit on a panel. I’ll enjoy it much more when there’s someone excited to speak with me, not the other way around.

Meanwhile, my place is at the keyboard

dreaming up the lies

that make me who I am supposed to be.

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Book cover troubles and solutions

Too many books won’t be read, and not because they aren’t great. They don’t look good enough for a second glance. There are graphic design solutions. I just fired off an email to my solution, author and cover designer Kit Foster of KitFosterDesign.com. He sent me some samples of ideas for the cover of my upcoming plague thriller. One image was particularly strong and we’ll definitely go with some variation of that draft. You want great, not just good. Book covers are not easy. Unless you’re a graphic designer, get professional help with your cover. Maybe even then, you should outsource. Most authors who edit still need editors, so why don’t cover designers need another set of eyes on their book project?

Book art is hard to get right. With his first inkling about my book, Kit has already balanced out two opposing demands: We want readers to be struck by the uniqueness of the image on the one hand (and compelled by graphic design magic to buy, of course). However, the tone of the cover must also be so familiar that the reader will know intuitively and instantly to what genre the book belongs. Unique, yet familiar. Quite a feat, really, isn’t it? I’ve seen some indie authors insist they can do a DIY cover with PowerPoint. Looking at their cover art, I’m sorry, but I can’t agree. I want a cover that’s a delicious chocolate croissant, not a lentil and sewage burrito. I’m glad those writers can succeed despite their covers, but I’m sure they’d sell even more without the self-inflicted handicap of DIY delusion.

My discussion with Kit got me thinking again about what makes a great book cover. A solid title that grabs the

Click to get Bigger Than Jesus here

reader can make a difference. A recognizable name is bigger factor. If you have a bland, soundalike title (change it!) or haven’t broken through (yet), your best hope is a great cover image and hiring a graphic designer create it. As I’ve already confessed in this space, I experimented with DIY and I hurt myself. I’ve sold enough books in trad publishing that I know a good cover when I see one, but actually creating a decent book cover? Ha! No. I’m not the graphic designer. All hail Kit. He’s a book cover solution.

The problem I see with some book covers is they try to do too much at once. Covers are crammed, as if the author hopes the image will tell the whole story instead of giving the reader an intriguing taste and tease. It’s tempting to try that. I’ve almost succumbed myself, which is another reason to have a helmsman with a steady hand on the wheel to keep you from crashing into all those pretty icebergs. It’s tempting because, admit it, we still think we should pull in anybody and everybody who can read. In my opinion, that’s a mistake. I want readers who really love mystery and suspense mixed with witty repartee. All others need not apply because “all others” probably won’t like my books. That’s okay. You don’t like “music”. Our tastes are much more specific than that. You like neo-thrash synth-metal, industrial-Asian jazz fusion and Tom Jones singing It’s Not Unusual in a duet with the ghost of Tupac. Go after whatever your niche is. Instead of taking little bits from all over your plot and compressing them into a graphical soup, more specific, evocative and emotional images make compelling book cover art.

Please avoid a cover that only makes sense after you’ve read the entire book. The purpose of the cover is to seduce innocent virgins. Don’t require Holmesian cryptographic skills from people who aren’t even your readers yet. Before they are your readers, they are disinterested browsers. Convert them to actual readership with book covers that promise a secret revealed, invite them on a journey and make them hope for a braingasm. (Then deliver it when they actually buy it and read it.)

I see a lot of books where the author’s name is too small. That’s not an ego problem. That’s a branding problem. I understand how that happens. Readability is sacrificed so more elements can be crammed on the cover. It’s the Throw Everything at the Wall and Hope Something Sticks Approach. Take that cover down to thumbnail size and it’s not just readability that’s sacrificed, but legibility and sales. Kit goes with powerful, evocative images so we move toward covers that show and sell. I’m proud to be indie, but I want author name recognition in the long term. To do that, the cover has to look like a traditionally published cover. What’s common among trad published covers? Bigger author name tags.

For more on what makes a great cover, check out e-book cover design awards for insightful commentary that helps make better book covers and sells more books. Or just head over to Kit’s website and get going on your new book cover (or revamp an old one that isn’t selling. I did that with my DIY cover.) Kit Foster is a very helpful guy who does so much for authors at very reasonable rates. You’ve put so much work into your book. Give it a fighting chance to be read. Give your book, and all those virgins, a striking cover.

The paperback has arrived. For $9.99. Did you hear that? Distant thunder of the Book Gods mumbling to each other. Oooh, shivers!

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My interview with Patrick Satters

 

I’ve been away from my desk for a few days, but the hilarity continued. I have a nice chat about The Hit Man Series with Patrick Satters:

What is your latest book called and could you explain to us in 20 words what it is about?

Bigger Than Jesus is the foundation book for a series of crime thrillers. Twenty words or less? Jesus Diaz is a luckless hit man who wants to escape with his girlfriend and a stolen mafia fortune. That’s nineteen words. Laughs. That’s twenty…

 Read on here!

 

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Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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