I’ve changed the way I use Twitter. I’m not about making rules for how people use social media. Twitter Narcs are
annoying. However, by the end of this post, I hope you’ll vary the way you try to sell your books. We’re drowning in the sameness of “Buy my books!” We have to sex up our tweeting.
Most book sales tweets have a crippling weakness that’s hurting sales. Twitter is so awesome everyone is using it to sell books in the same way. That makes it anti-awesome for your book sales. Using a one-click approach, sending me straight to Amazon without providing enough information or value, is not working.
What doesn’t work well:
Title of book. Go buy it. Here’s the link.
What’s only microscopically better:
Title of book. Review: “Scintillating!” Here’s the link.
Too many tweets are trying to make sales by just telling us to buy.
We’re so flooded with ugly tweets, it’s too easy to ignore them all.
What I’m suggesting:
Be more clever and change up the ask. Sure, promote however you want, but give me more to go on than generic messages like: “Great book!” “New post!” “Another new post!”
We need more showing, not telling, in those 140 characters. Give me a clue or hashtag the genre. I want to like you, but dress up a little and show me you care about me. It’s not about you. It’s about us.
Please pull me back to your blog and seduce me.
I’ll buy, but I need more to go on to make that first click toward falling in love with you.
On World Literary Cafe Tweet Teams this week, I didn’t try to send people straight to Amazon. I provided links to my blog posts, a cool graphic, and my podcast (where I’m giving Bigger Than Jesus away for free one chapter at a time). There’s added value to my audience that way.
RT @rchazzchute It’s a meme, baby! Self-help for Stoners #excerpt & #inspiration http://bit.ly/NNhBDI #suspense #fiction #WLCAuthor
RT @rchazzchute Hear all the suspenseful #fiction & #comedy #podcasts http://bit.ly/OBRMeT #WLCAuthor #whatwaitsinlocker408
RT @rchazzchute Just working on the next instalment in The Hit Man Series. (Excerpt of the hook to Chap.6) http://bit.ly/SPU7on #WLCAuthor
RT @rchazzchute Did Han shoot first? Catch 2 chapters of Bigger Than Jesus for the explanation. http://bit.ly/S8JgDm #suspense #WLCAuthor
RT @RChazzChute WIP Sneak peek! 1st there was Bigger Than Jesus. Next comes Higher Than Jesus. http://bit.ly/S5dHGT #crime #novel #WLCAuthor
More content and seduction is why Triberr works:
On Triberr, everyone on your tribe retweets your blog post summary (assuming they’ve read your post and have no objections.) Information spreads. Something in the summary captures the tweetosphere’s interest so they come to your blog. They find you helpful, funny, sexy or useful. Do that enough and maybe they’ll get smitten, click on a book link to the “Buy with one click” button.
True, if you don’t send me straight to Amazon, it’s more than one click to buy. However, too many tweets that look the same get ignored because it’s an overload of data without enough information or value. Will there be exceptions? Sure. I don’t think there’s anything wrong with announcements of book launches. I’m what you call, “pro-reading.”
But, please, join me in the campaign against Bland. Bland is so Beige and, as we all know, Beige is the Mitt Romney of the colour spectrum. It seems to be everywhere, but no one’s excited about it.
- Triberr… Want to give it a try? (iamareadernotawriter.blogspot.com)
- How Bloggers Can Grow Each Others Readership (stevefarnsworth.wordpress.com)
- Blogger, Twitter, Triberr (soulati.com)