Some do complain about dumping ice water on people. However, that act has pumped up donations and spread the word farther and more effectively. I was going to rant about this, but my friend Eden Baylee said it fine, so here it is. The ALS Challenge is a lesson in marketing and charity and reasonableness and love. Maybe even solutions to a wretched disease, I hope.
I haven’t had a rant in a while. Perhaps nothing has rattled me that much lately, so I’ve let things roll off me like water off a duck’s back. Speaking of water …
By now, most of you are aware of the ALS Ice Bucket Challenge. ALS, (amyotrophic lateral sclerosis) also known as “Lou Gehrig’s” disease or Motor Neurone Diseases in the UK has come up with an innovative way to raise money for its cause. The Challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. Recipients of the Challenge have 24 hours to comply or they are asked to make a donation (originally set at $100). The Challenge has gone viral with the participation of celebrities and other public figures. Facebook and Youtube are popular media outlets for sharing the videos.
As the movement…
View original post 488 more words
Filed under: publishing
C h a z z W r i t e s . c o m 
Hi Chazz, thanks for reblogging. Much appreciated. I owe you a post, working on it xox
eden