C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Self-publishing: The stuff that isn’t the core work is still important

Click it to grab it.

Click it to grab it.

I’m up to my alligators in the final revisions and polish of This Plague of Days. Still, other stuff must be juggled when I take a break from the “real” work. Keeping the engine of the author platform going is very important. Without it, who will find and read my books? Fortunately, it’s all fun or I wouldn’t get to it. Here’s what else I did today:

1. Fired off  weird interview questions for a future author appearance on this blog.

2. Answered weird interview questions for another blog, prepping for promoting This Plague of Days. (If you want me on your podcast or blog, email me at expartepress [AT] gmail [DOT] com.

3. I posted the story pitch and beta reader feedback for my horror book and serial at ThisPlagueOfDays.com.

4. I wrote about the Vine app’s huge update on my blog about Six Seconds. Vine is used by 13 million people. Today, a whole new group of people, Android users, may be pulled to check out the book, buy it and use it.

5. I posted multiple vines (little videos) to my Vine account. That cascades to Facebook and Twitter. I welcomed the new Android users and interspersed that with several funny vines about the Android update and using my how-to book about the Vine app, Six Seconds. (I’m “Robert Chazz Chute” on Vine. Follow me there and say hi!)

6. I posted on my weight loss blog early this morning at DecisionToChange.com. Got some great feedback on that piece and I’m growing another audience segment there. That blog competes with this one as my fastest growing blog, though it’s very new and this is my third year posting on ChazzWrites.

7. Email correspondence. Confirmed a story meeting with a friend who’s an expert on logistics and hiking for Season 2 of This Plague of Days. He’ll help me plot details of the journey in Season 2 and he’s okay with getting paid in coffee.

8. Listened to a Self-publishing Podcast over the course of getting my daughter to the dentist and taking her to gymnastics.

9. I appeared on the Podcaster’s Roundtable Sunday night. We talked about dealing with negative feedback, reviews, haters and trolls. I made some good jokes. I had permission to spread the word and post the video, so I stuck the YouTube video up on my author blog at AllThatChazz.com today.

10. My friend Kim Nayyer alerted me to news of indie membership in The Writers Union of Canada. That post and link appears below this one.

11. This blog post is written. It’s 9 PM.

Tonight I’ll do the dishes and walk 5 km. Then I’ll probably polish another episode of This Plague of Days. Projected bedtime: 1 PM. And I’m very happy with that.

To do:

I’m appearing in a sketch on Inverse Delerium, a very cool comedy podcast. That went over so well, they sent me another script (and I get to plug This Plague of Days between the laughs). More revisions, that logistics/story meeting, a fresh reading for the All That Chazz podcast, posting a new Cool People Podcast with author LeRon Barton about drug culture and the drug war in America, incorporating new beta feedback as it arrives, consultations and prepping the TPOD cover and TPOD promo and t-shirt graphics with my friend and uber graphic designer Kit Foster.

They call us “indies” and it doesn’t take an army. It takes a platoon and total commitment and time management.

~ This weekend, in between podcast interviews and, of course, more editing, I now have a YouTube Channel dedicated solely to Ex Parte Press books and podcasts. I expect this channel will grow quite a bit as I incorporate much more video into my author platform. (For instance, I want to use it so you can not only hear the Cool People Podcast on iTunes and Stitcher etc, you can also see the interviews if you wish. My interview with Shermin Kruse about the Middle East and US politics is the first Cool People video cast.) 

 

Filed under: author platform, , , , , , , , , , , , , , , , , , , , , , ,

Rebelmouse Review: How to Gain Readers and Listeners with a Collage of You

Click it to grab it. Just 99 cents!

Click it to grab it. Just 99 cents!

My author platform is a sprawl of social media. I’m bringing my voice to a more effective public address system with Rebelmouse.

Recently a social media expert told an author to bring two blogs together, amalgamated to one site for better SEO. That way, more people would discover her awesomeness. The problem resonated with me. I have (deep breath) three WordPress blogs, two podcasts, three Twitter feeds, a tumblr site, a Facebook page, Google+, a Pinterest board and occasionally I send out a SONAR pulse from my one-man attack submarine. I wondered, how could I possibly bring everything together without becoming some expensive programmer’s buttockal pain? I wanted to curate all my content so my readership and podcast listeners could hit the highlights in one convenient place and receive one harmonic signal. Tough problem. I now have an easy answer, and it doesn’t include hiring a programmer I can’t afford. In fact, the solution was free. It’s me on Rebelmouse.

Showcase pics and vids

You’ll notice at the top left there’s a new Rebelmouse follow  button. Please click it for The Full Chazz Experience. It’s free and ready for your unending delight. As for signing up to curate your own stuff, you can pay for premium services at Rebelmouse (starting at $9.99 a month). I opted for free now and may upgrade later. When you go to my page, it looks remarkably like a Pinterest board. The difference is, Rebelmouse pulls the feeds from the far reaches of my book and podcast empire (mmmkay, tiny kingdom) so you get the latest from the All That Chazz podcast, The Cool People Podcast, ChazzWrites.com, AllThatChazz.com, my primary Twitter feed (@rchazzchute), Facebook and Pinterest. I even added a few videos from YouTube, which, until now, most of my readers were unaware I even made. That’s the power of Rebelmouse.

Advantages for selling books

The move to Rebelmouse was especially important to me so I could show off the work and play I do with the Vine app. I make announcements about my books and podcasts on Vine amongst quick videos of our skinny pigs chattering and having fun as a six-second comedian. I wrote an instant ebook about Vine (Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App). I wanted to draw more attention to the book and show the fun I was having with the app all in one place. Potential readers could see what I was so enthused about in Six Seconds and I could help them with the decision to buy my book and join up by showing them vines (that’s videos made on Vine). Traffic to AllThatChazz.com shot up since I joined Vine so there’s definitely value there (and the book’s just 99 cents on Amazon, by the way. Please and thank you.)

Pros

I’ve already noticed another increase in visitors since adding Rebelmouse. One easy curation page obviously makes it much easier for readers to consume my content. You can also share your offerings on Rebelmouse back to your networks. When visitors arrive to check out one offering, they can quickly check out what else is on display and get my flavor. That’s a funnel and funnels are valuable in building an audience and getting fans who buy all your books.

The front page on Rebelmouse even has further curation options. You can click on the tabs at the top so you only see the podcast page, books page or Pinterest page. (These pages were suggested by Rebelmouse based on the tags in my feed content.) Comparisons to Pinterest are obvious, except it’s a collage of the Magic that is You instead of a collage of the things you like. The beauty of this solution is an attractive page with everything in one place that’s easy to take in. When you click on the link, you’re whisked back to the original page. Not many authors are on Vine yet and very few are on Rebelmouse (I noticed Jane Friedman is there, for one). The time to get in early on these tech solutions and enhance your author platform is now.

Cons

I did have a glitch or two when I put the page up but I figured it out pretty quickly. Be careful about which feeds you authorize and be hesitant to hit the auto-update when it is offered. That got overwhelming when everything came in at once. I clicked on auto-update and then couldn’t figure out how to switch it back. I also changed the name of the page to my name (rather than confuse readers with another All That Chazz page.) That change messed up my first announcement link so eager readers got a “404, Page not found error” when they tried to follow. That fixed, I’d say most of Rebelmouse’s interface is fairly intuitive and I really like the page now.

There are certain posts I’d like to be sticky at the top, but that might be a premium feature in my future. The Pinterest look is effective, but if you never or rarely use pictures or video on your posts, it won’t work so well for readers. Like Vine, Rebelmouse is a visual medium first and text comes second. That’s fine. We’re visual creatures. Your future boyfriend or girlfriend across the dance floor might have a great sense of humour and a powerful intellect, but your first impression is eyes, hair, cheekbones, build and how well they fit in those jeans as they do the funky chicken.

Conclusions

Rebelmouse looks great for authors, photographers, musicians, graphic artists and anyone who wants a more social pitch site (compared to a pricier, upscale, hard sell, sales site like Crushpath). As we continue to search for new ways for authors to find readers (and help readers find us), Rebelmouse is one easy way. It’s the free solution I was looking for to create a magazine experience of all that I offer in one convenient page.

Book promotion and marketing is damn tough. It just got a little easier to curate ourselves in a happy way.

Filed under: author platform, book marketing, podcasts, Publicity & Promotion, publishing, rebelmouse, Vine, web reviews, What about Chazz?, What about you?, , , , , , , , , , , , , , , , , , , , , , , , ,

Author Platform: Problems, Solutions & Stuffed Speedos

THE AUTHOR BLOG PROBLEM

This blog is quite the writing and publishing funfest. I blog plenty and happily.* However, I needed a bigger boat to carry my words to readers who weren’t interested in all the backstage stuff that goes into publishing a book. I needed an author site, too. I created AllThatChazz.com some time ago to fill that need, but that was a Fat Problem stuffed into a tiny Solution Speedo. This post is about The Big Blog Fix. Read this and you’ll pull in more readers by updating your author site.

I started both ChazzWrites and AllThatChazz on the free side of WordPress. I needed AllThatChazz to become a destination website like ChazzWrites. I’ve researched many author blogs. The content is often pretty dusty and largely ignored. Author blogs tend to either static sales sites (static = not good) or they become the author’s personal blog (but I don’t have a cat!) What to do to make AllThatChazz a place people want to visit? It gets worse…

THE GRIM REALITY

Most author sites are ineffective platforms for gathering new readers. They’re useful for readers who are already on board with your books. Once they discover your books in other ways, then maybe (Big Maybe) they’ll happen to check out the author site to see what you’re about. That’s not good enough!

MY AUTHOR WEBSITE SOLUTION

I started my author site the same way everyone does. I put up some stuff about my books with links to sales pages. However, to make it a destination site, I must add fresh content often and I need to reach strangers I wouldn’t reach any other way.

Solution, Stage One:

The same month my first books went up for sale, I got into podcasting. Dave Jackson of the School of Podcasting set me up when the initial tech became too frustrating. His service was inexpensive and, after a few minor technical hurdles, broadcasting to the world on no-rules Internet radio became easy. I’d done radio in college and, despite a stammer that emerges as my brain races ahead of my mouth, it’s fun. It started out as the Self-help for Stoners podcast because I was too focussed on selling the first book. It’s now the All That Chazz podcast and I reach people in 60 countries at last count. Okay, but I can do better…

STRENGTHEN YOUR AUTHOR PLATFORM

I asked for help with my website last year and either didn’t get it or the help I needed was too expensive for me. (Webmasters are so often unreliable it seems everyone has a horror story.) Dave swooped in again to help me put AllThatChazz.com over on the paid side of WordPress. Dave’s my hero and, now that I was on the paid side of WordPress, I felt I had the freedom to do more with the site. It became a better tool for the job I needed done.

AllThatChazz was functional, but I needed to do  more with the site to make it look more appealing. It needed an makeover — okay, it was actively repellant and stunk of old feet  but I didn’t feel I was up to making those changes. Frankly, with so much to do, aesthetics were my lowest priority. I was worried about losing widgets or data in the switch. Lots of people had a horror story about that, too. But then…

Solution, Stage Two:

Apparently WordPress has changed so now it’s easy to switch themes. I didn’t have to copy all my widgets, though I ended up throwing plenty away before I was done revamping the site. Halfway through the changes, I began to understand how much the old look of my author site must have hurt me. She’s pretty now and her feet don’t stink.

HOW TO MAKE YOUR BLOG BETTER, STRONGER, FASTER

I have a thing for smart girls in glasses. That’s what AllThatChazz.com is now. Here’s what I did:

1. Ditched the sliding Amazon book widget. A moving sidebar is distracting and annoying.

2. Chucked out a bunch of widgets that weren’t selling anything anyway. Never look desperate, even if you are. Don’t underestimate the effect giving your blog a good airing. I didn’t realize how much stress I was dumping until I got rid of all that clutter! 

3. I switched to a very clean and simple theme. White background, black text and white space. It’s plenty legible without looking blocky. It’s more focused on content delivery now. The changes aren’t complete yet, either. When I connect with my graphic designer, Kit, we’ll change the site’s header to a brighter banner.

4. I plan to host an affiliate link, but just one or two, carefully chosen. I’m plotting some cool stuff for the sales page. However, aside from links, I’m keeping the sales stuff to that one area. Author platforms should be about helping interested readers buy, not squeezing sales. Letting go of the sales mentality frees up time and energy for writing. I admit, I’ve sold too hard on the podcast in the past. These website changes allow me to relax and let the website do more of that work.

5. I changed the menu to a minimalist solution that’s really cool. Instead of over explaining everything and hitting the desperation anvil with the heavy sales hammer, I designed an intriguing page menu that invites exploration with carefully chosen verbs. (Yeah, weird, but you’ll see.)

I’m not telling. I’m seducing. That Speedo is looking pretty good all of a sudden. 

 Check out the improvements at AllThatChazz.com.

Crack the Indie Author Code~ *I’ve already talked about the potential folly of writing about writing unless you have writing and publishing guides to sell. I do, though I still stand by a higher creative maxim: Write what you care about.

Will I use my lessons learned to change ChazzWrites, too? I’ve already added a couple of menu items at the top of this page that may interest you. However, since the traffic is already pretty good here, I’m going to focus on writing the next two books first, thanks.

Filed under: author platform, blogs & blogging, book marketing, , , , , , , , , , , , , , , , ,

Author Profile: Sue Kenney & My Camino

CW: Most authors I speak to know they want to be a writer in childhood. That wasn’t true in your case. Tell us about that. 

SK: After being suddenly downsized from my corporate telecom career, I walked 780 kms on the Camino de Santiago de Compostela, a medieval pilgrimage route in Spain on a search to figure out what was important in life. When I came home I started telling stories about my journey. It was during this time that people asked me to write a book. I kept saying I wasn’t a writer. Over time with the encouragement of many people, mostly strangers, I felt it was something I was called to do.

CW: It sounds like your audience found you first and demanded you write about your journey.

My Camino

Sue Kenney

SK: People told me they wanted to read more about what I was thinking about and how my perceptions changed as I walked. The book is the true story of how I confronted my deepest fear. I start talking about the events that led to my decision to walk the Camino and why I went alone in the winter. Then, I tell stories about the people I met, the experiences I had, what I was thinking and how it impacted my perspective on life.

CW: How did you begin?

SK: I researched the Camino’s rich history extensively, the pilgrims (modern and pilgrims of old), miracles and the folklore. I took a course at Ryerson University in creative writing before I wrote my first book. My process was to sit down and write 1000 words a day for 2 months to complete a first draft manuscript of at least 50k words. I was disciplined about keeping to my goal and I met it.

 CW: How long did it take you to find a publisher?

SK: I went to Toronto’s Word on the Street and found three publishers who were interested in my idea. I was asked for a writing sample by one of the publishers but I hadn’t written anything. Fortunately, I had a storytelling CD called Stone by Stone I recorded. I transcribed those stories. Then I picked the longest story and gave it a chapter number and title. I sent it as my writing sample along with a strong marketing plan. White Knight Books agreed to publish My Camino the following year. The whole process took about six months because I was insistent on having the book published quickly and I delivered what was requested by the publisher on time.

CW: What surprised you the most about the writing process?

SK: If I surrendered to writing the truth then I was guided in the process. When I tried to control the process, I had more struggles. Early on, I decided to surrender to the creative process and I was completely surprised that I never experienced writer’s block.

CW: What was your biggest challenge you experienced through this book?

SK: Editing the book was a big challenge and an inspiration. Initially, I wasn’t impressed with the way the publisher edited the book because I felt as though my voice was being changed. He agreed to let me look for another editor. I found Bruce Pirrie. He hadn’t edited a book before, but he was a professional screen/stage/television writer who worked on The Red Green Show. He had also directed several Second City comedy shows. I took a chance on him and it proved to be the right decision. Bruce would give me notes, I’d make the revisions and then he would read it to me out loud.

When I asked him why he wanted to do that he said, “How do you know what it will sound like?” The inspiring part of this story is that I believe as a result of reading the book out loud, it is more visual. This was important when we pitched a screenplay adaptation to Pierre Even, (C.R.A.Z.Y.) a producer in Montreal. The book is now in development as a feature film. Bruce and I co-wrote the screenplay. In five years I went from being an Account Executive in the telecom industry to writing two books, a stage play, a screenplay and recording a storytelling CD.

CW: What was the hardest part of the publishing process for you and what did you most enjoy?

SK: The hardest part was getting the bookstores to keep copies of the books on the shelves. The big box stores want to sell volumes of books and being a first-time author, I didn’t have a well known name.

The part I most enjoyed was doing the book signings and readings. Often authors loathe doing this but I love it. In the first year, I did 54 author events. I gave free stones to people walking by and this always stirred up interesting conversations. When people find out I walked 780 kilometers across the north of Spain alone in the winter they’re intrigued. It took me over two years to become a Canadian bestseller but I never gave up. I believe my life purpose is to tell stories to inspire people on their life journeys. At book events I get to live my life purpose. It doesn’t get better than that!

CW: Any advice would you give unpublished writers?

SK: If people ask you to write your story, do it. Set a goal and write every day until it’s done. NaNoWriMo is a great event to help develop discipline. Don’t worry about getting a publisher or how you are going to sell books. Just get the story down on paper.

CW: Have changes in the book industry altered how you market your work?

SK: It’s easier to market now. I can blog, Facebook, tweet and send out my newsletter with updates. When I wrote a second book about the Camino called Confessions of a Pilgrim, I decided to use a self-publishing house because it gave me everything I needed to get a book on the market quickly and efficiently.  

CW: What’s your next project?

SK: I’m narrating an audiobook version of My Camino this month. This allows me to use my “voice” to share stories, something I’ve wanted to do since the book was published. In January, I’ll be offering a download version of the book on my website www.suekenney.ca initially for FREE co-incident with the launch of my new website. The CD audio book version will be launched on International Woman’s Day on March 8, 2011. I’ve penned the first draft of a novel about a woman who travels to India in search of pure love. I believe there is a correlation to walking and creativity so I walk every day.

CW: Thanks for doing this, Sue.For more on Sue Kenney, go here:

www.suekenney.ca

mycaminobook@gmail.com

Facebook: My Camino

Filed under: Author profiles, author Q&A, authors, Books, publishing, Writers, writing tips, , , , , , , , ,

Author Platforms: “Resistance is Futile!”

Cover of "Get Known Before The Book Deal:...

Cover via Amazon

It used to be that writers didn’t have to have a platform. Now they do. Resist at your peril because (cue weird Borg voice): 

“Resistance is Futile!”  

There are too many ways our attention is fractured. You must appear in more than one medium to gain attention for your main medium, your book.  

What is a Writer’s Platform?  

There are many routes to take, but the anchor of your media empire should be your blog. From your blog, all the other branches of your interests expand. If you don’t have a blog, people won’t find you.   

Why is a platform so useful?  

I once ran into a fellow who was trying to sell me something. I asked for his website address. He looked at me with resentment and said he wasn’t convinced a website was necessary. All his competitors had websites so I could compare my buying options at my leisure. This poor guy thought he could make a living off impulse buys. People don’t buy most items on impulse anymore. With a search engine it is very easy to research your purchases and buy when you feel you are ready. More and more, people are buying online. In an age of Ferraris, this guy was still in the buggy whip business.   

But what about platforms for authors specifically?  

If you aren’t published yet, your agent or publisher will want you to have a blog, preferably one that’s already established. Even better, a popular blog with a lot of subscribers anxious to buy your book. Your publisher will have a publicist. In my experience, you’re crazy to depend on the publisher’s publicist to do that much for you. Even publishers have recognized this and are putting more and more of the promotion and publicity duties upon authors. Increasingly, publishers are about their distribution network and less and less about everything else.  

What are my platform options?  

Podcasting, vlogging, Twitter, teaching, guest blogging, public speaking, teaching, subscriber newsletters, Facebook, Linked In, Four Square, media appearances, magazine articles, and radio interviews.   

All of the above starts with blogging.  

Book Recommendation: Get Known Before the Book Deal by Christina Katz

 

Filed under: blogs & blogging, Publicity & Promotion, Social Media, , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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