C h a z z W r i t e s . c o m

Write and publish with love and fury.

Book Launch Prep: Funnels, marketing, and tap dancing as fast as I can

A cross-genre flurry about  society's collapse under the crush of the Sutr Virus combined with a boy's love for odd words, Latin dictionaries and his father.

A cross-genre flurry about society’s collapse under the crush of the Sutr Virus combined with a boy’s love for odd words, Latin dictionaries and his father.

As the launch of my serialized novel, This Plague of Days, approaches, there’s still a lot to do that has little to do with writing the book. This preliminary work is about charming the unsuspecting into the back of my mind candy van, building happy buzz and marketing funnels. It’s time I gave you a glimpse of some of the things I do in that vein. (For more, check out Crack the Indie Author Code and Write Your Book: Aspire to Inspire.)

I’m working on reaching out beyond people who already know me to the people who don’t know me yet. It will come as a huge surprise to you, that figure is still in the billions. (WTH?, man?!) Being unknown is the curse. And so we put ourselves out there to grasp for the blessing of new readers who will fall in love with us (dammit!)

This is, in part, what I did this weekend to reach out:

1. Approached an author about seeing an ARC of This Plague of Days in hopes of getting a cover blurb. (I get all squirrelly about this, but I have to do it more.)

2. Published several articles to my newest and fastest-growing blog, DecisionToChange.com. It’s about weight loss, life’s struggle, healthy recipes and becoming a healthier, happier person. (I know that doesn’t sound like me at all, but I’m playing against type.)

Click it to grab it. Just 99 cents!

Click it to grab it. Just 99 cents!

3. Posted something similar to #2 on Vine*. (Repurposing is not rehashing, so it comes across as much more amusing on video.)

4. Published a full excerpt of the first chapter of TPOD at ThisPlagueOfDays.com

5. Published the excerpt to WattPad. I haven’t used Wattpad enough. It’s an easy way to share stories and help readers find us.

Cool+People+Podcast+Final6. Published a new Cool People Podcast with erotica author Eden Baylee. The podcast is about the lovely and smart Eden and her cool worldview (but I’m there, too, so it counts.)  I also tweaked the site so it has a new slider bar which will draw attention to recent guests on the podcast.

7. Researched innovative ways to further publicize the coming launch. Innovative, as in different and untested. I’ll let you know how it works out once they are tested.

8. In giving someone else advice on merchandising, I figured out a new way to do that better with TPOD. (I’m not being coy, but more on that in a different post once I experiment with it.)

9. Wrote this post, giving you links to a couple of my other blogs you wouldn’t otherwise check out. (Hope you like the excerpt and sneak peeks.)

10. Most important: 

I worked on the revisions of This Plague of Days and added a new beta reader to my team. I wrote new scenes with more action where it was slower. I tweaked old scenes so they sparkle anew. I’m writing the best book I can. No matter what else you do to promote your book, #10 is the principle that’s most solid.

My luckless hit man is a funny guy in big trouble.

My luckless hit man is a funny guy in big trouble.

~ Robert Chazz Chute is writing horror instead of a funny hardboiled thriller for a change, but he loves it all and hopes you will, too.

*Want to reach out to more people and discover more about the Vine app? Go here to find out more about Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App.

Advertisements

Filed under: book marketing, My fiction, Publicity & Promotion, publishing, self-publishing, This Plague of Days, Vine, , , , , , , , , , , , , , , , ,

3 Responses

  1. Reese Ryan says:

    Thanks for this post, Chazz. I’m preparing for the summer launch of my debut novel and all of the prep work for promo seems so overwhelming. It was nice to see an outline of what you’ve done in preparation for your series.

    I’ve bookmarked the podcast with Eden Baylee. She is definitely cool people. Can’t wait to hear it.

  2. […] Book Launch Prep: Funnels, marketing, and tap dancing as fast as I can (chazzwrites.com) […]

  3. […] Book Launch Prep: Funnels, marketing, and tap dancing as fast as I can (chazzwrites.com) […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

For my author site and the Chazz network, click the blood spatter below.

See my books, blogs, links and podcasts.

I interview the people you need to get to know.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 10,693 other followers

Brain Spasms a la Twitter

%d bloggers like this: