As the launch of my serialized novel, This Plague of Days, approaches, there’s still a lot to do that has little to do with writing the book. This preliminary work is about charming the unsuspecting into the back of my mind candy van, building happy buzz and marketing funnels. It’s time I gave you a glimpse of some of the things I do in that vein. (For more, check out Crack the Indie Author Code and Write Your Book: Aspire to Inspire.)
I’m working on reaching out beyond people who already know me to the people who don’t know me yet. It will come as a huge surprise to you, that figure is still in the billions. (WTH?, man?!) Being unknown is the curse. And so we put ourselves out there to grasp for the blessing of new readers who will fall in love with us (dammit!)
This is, in part, what I did this weekend to reach out:
1. Approached an author about seeing an ARC of This Plague of Days in hopes of getting a cover blurb. (I get all squirrelly about this, but I have to do it more.)
2. Published several articles to my newest and fastest-growing blog, DecisionToChange.com. It’s about weight loss, life’s struggle, healthy recipes and becoming a healthier, happier person. (I know that doesn’t sound like me at all, but I’m playing against type.)
3. Posted something similar to #2 on Vine*. (Repurposing is not rehashing, so it comes across as much more amusing on video.)
4. Published a full excerpt of the first chapter of TPOD at ThisPlagueOfDays.com.
5. Published the excerpt to WattPad. I haven’t used Wattpad enough. It’s an easy way to share stories and help readers find us.
6. Published a new Cool People Podcast with erotica author Eden Baylee. The podcast is about the lovely and smart Eden and her cool worldview (but I’m there, too, so it counts.) I also tweaked the site so it has a new slider bar which will draw attention to recent guests on the podcast.
7. Researched innovative ways to further publicize the coming launch. Innovative, as in different and untested. I’ll let you know how it works out once they are tested.
8. In giving someone else advice on merchandising, I figured out a new way to do that better with TPOD. (I’m not being coy, but more on that in a different post once I experiment with it.)
9. Wrote this post, giving you links to a couple of my other blogs you wouldn’t otherwise check out. (Hope you like the excerpt and sneak peeks.)
10. Most important:
I worked on the revisions of This Plague of Days and added a new beta reader to my team. I wrote new scenes with more action where it was slower. I tweaked old scenes so they sparkle anew. I’m writing the best book I can. No matter what else you do to promote your book, #10 is the principle that’s most solid.
~ Robert Chazz Chute is writing horror instead of a funny hardboiled thriller for a change, but he loves it all and hopes you will, too.
*Want to reach out to more people and discover more about the Vine app? Go here to find out more about Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App.
- The Art of This Plague of Days (thisplagueofdays.com)
- 5 Editing Tips To Polish Your Writing (seventeenmagness.wordpress.com)
- Writers, Writing and When to Swear (chazzwrites.com)
- A tiny excerpt of This Plague of Days from today’s revisions (thisplagueofdays.com)
- Sales Funnels Advice on Marketing Campaigning on Auto Pilot (salesfunnelsrob.wordpress.com)
- Lists and Plans (krgreen.wordpress.com)