C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

TOP TEN: Reach more readers with these blog tweaks

Tips and inspiration for the indie author's journey to publication.

Tips and inspiration for the indie author’s journey to publication.

Besides writing more books (I am), I’m always looking for ways to improve so I can reach a larger audience. Here are a few things I’m doing to help my audience find me. To reach more readers, consider these improvements for your blog, if you aren’t already doing them.

1. Scannable posts.

I tend to write long posts. If I’m going to do that, I need subheadings so readers can find the information they want quickly. The average amount of time readers spend on anyone’s blog is somewhere between two blinks and a click.

2. List posts (like this one.)

If it’s going to be long, make it a list if it’s logical to do so. Everybody loves list posts and the Top Tens in Crack the Indie Author Code and Write Your Book: Aspire to Inspire are among the most read and most popular chapters.

3. Shorter posts. 

Funny is great, but I should use it to make a point memorable. Otherwise it delays getting to the point. Shutting up about that now.

4. More internal links.

Readers love certain posts more than others. They should get links to similar posts so they can fall in love more deeply…er, I mean…um, get better informed.

Chazz 25. Speakpipe.

Some readers want to connect more. Now they can leave me a voicemail on my author site. Check it out and leave me a message to see how it works. It’s the tab off to the side on the right. You can do this, too. Speakpipe is easy to sign up for and yup, it’s free.

6. Upping my verbal game.

Regular readers know I broadcast the All That Chazz podcast once a week. It’s fun, but it needs more punch. Brace yourself for the new episode airing Jan. 1. It’s full of testicular fortitude (or brass ovarian fortitude, if you prefer) and explores the subject of changing our lives and New Year’s resolutions in a way that will blow your mind. I can expand my audience to even more strangers if I podcast better.

2013 will also bring more interviews (maybe you!) for fresh energy to the podcast. My elocution is much better and my stammer less pronounced when I’m in conversation. Or when I do my Hannibal Lecter impression. The serial, week-by-week reading of Higher Than Jesus is coming, too.

Bigger Than Jesus Final 96dpi7. Serialization on the author site.

I’ve already podcast Bigger Than Jesus. I’ll soon post a new chapter on the author site weekly. Serialization seems to be working well for other authors and, since I have a long series planned for my Cuban hit man, I want as many readers as possible to get the opportunity to get hooked on Jesus (Diaz, that is.) That’s also why the Hit Man Series introductory book is only 99 cents at the moment.

8. Embedded book samples on the author site.

I will soon include more pages so you can check out each book as a kindle sample. You can do this too. India Drummond explains how here. 

9. Expansion to new platforms.

After signing on to KDP Select, I’ve acted as if Amazon is the only game in town. At the end of January, my exclusivity clause runs out the clock and I’ll expand to all other platforms so expect more download options and links for whatever your tablet or e-reader of choice is. Kobo and Apple are not as big as Amazon, sure, but they are in more markets and are coming up. With an eye to the long-term, I’ll be everywhere.

Each new book will still get its first shot at Amazon in 2013, but after that first three months, I’ll give readers everywhere a man-hug, no matter their device. Yes, I know you can read any book on Amazon with a free reading app for any device, but even if you’ve got a crappy Sony e-reader, that’s what you want to use. 

10. I’ve got to make sure I reply to every comment.

This should be a no-brainer. It’s a time management issue. I appreciate it when people leave comments. However, I don’t necessarily acknowledge them all and I have to do better at that to encourage interaction and affirm I’m fully engaged. (That’s a dickish, marketing-speak way of saying, “I care. Thank you.”) When you comment somewhere and it’s not acknowledged in some way, it feels like your hand got slapped when you were going for a friendly handshake. 

BONUS

I’ve got to do more guest posts on other blogs and I must do more with my author site.

ChazzWrites gets a lot of traffic. I need to make sure there’s more discoverability among strangers, spillage and funneling to more great content for those interested in my work. Hence, more links to the author site for more opportunities for us to fall in love with each other (in a platonic, non-creepy, man-hug sort of way.)

More tips and tricks to steer your authorship.

More tips and tricks to steer your authorship.

 ~ Robert Chazz Chute is…does this little bio at the end of posts make me look like a douchebag who takes himself too seriously? Does this bio make me look phat or just fat? Check out the All That Chazz podcast at AllThatChazz.com. For not much longer, you can find all my books of suspense and hardboiled action here.

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We now interrupt this program with tofu goats and what can be done about the Apocalypse

Free until tonight at midnight! Enjoy the last Christmas giveaway while you can.

Free until Friday at midnight! Enjoy the last Christmas giveaway while you can.

And now, to avoid the Apocalypse, I’m asking for a small sacrifice:

Could you please go to this link for Murders Among Dead Trees and click it to get it?

(In the UK, use this link to drink my hot chocolate stories of Bad versus Evil.)

 This collection of short stories is free

until Friday, December 21st at midnight

and packed with awesome fiction about friction. It’s often paranormal or at least strange. Everything looks normal until you look closer. I revised, edited again, added a sneak peek of a future book and topped it off with lots of behind-the-curtains commentary. 

Also appreciated:

Click the LIKE button or add it to your wish list. Even if you hate my stinking guts and won’t get it or ever read it, this is a rare situation where wishing helps. Finally, you could even click the “Agree with these tags” button toward the bottom of the page. These things help get Amazon’s attention.

It’s that or the Mayan Apocalypse, people! Or send a virgin goat to appease me…oh. That sounded bad. I should be clear that I intend to eat these goats, so a virgin tofu goat would also do nicely. Thank you.

That’s right. I’m so damn powerful, I can stop the Apocalypse, but to move up the Amazon rankings by giving away stuff for free? Surprisingly difficult. These are some quirky superpowers I’m rocking here.

Okay, look. I don’t want anyone to worry and I’m not going to lie to you. Whether you help out or not, I promise to save the earth from the angry Mayan god, Lex Luthor or Galactus or whatever. I don’t really expect payment for doing the right thing. Like Spider-Man, “Action is his reward” and all that. Sigh…still…well, just so you know I’m not totally douchey, that’s all. Thanks for your help if you so choose. Thanks for your consideration.

PS: Virgin Tofu Goats is the new name for my band. 

PPS: Won’t it be great to get past this? We’ve had a year of talk about the Mayan Apocalypse and after this, we’ll never have to hear a word about the Mayans again. You’re a footnote of a hoax of history and superstition! Take that Mayans! You and your funny plant hats. Ha!

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

~Robert Chazz Chute is a crime novelist and suspense author who just received two new five-star reviews for the Hit Man Series books, but his bestseller is still Self-help for Stoners. (You don’t have to be a stoner to love it.) He’s still feeling so good about these developments, he’s writing about himself in the third person. Weird. And all that goat talk steered in a disturbing direction for a moment there, didn’t it? Hear his podcasts or learn more about all his books at AllThatChazz.com.

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2012: The Peak of Independent Authors?

See on Scoop.itWriting and reading fiction

Back in October, when my sales weren’t really strong, I simply figured everyone was waiting until mid-November to get their early Holiday shopping in. Once December hit, I’d be off to t…

Robert Chazz Chute‘s insight:

Today’s disturbing observation comes from the King of Disturbing, zombie master Armand Rosamilia. Learn more and soak up Armand’s brutal honesty at the Scoopit! link below.

We can look at falling sales as a challenge to write more. (I do.) We can try to  find new and creative ways to market. I agree, though I’m not sure what that manna from heaven might look and taste like, if it arrives. We can write better books, though sadly, it’s actually debatable how important that really is. (See Fifty Shades of Gray…actually don’t! Buy a book from an author who could actually use the dough to eat.)

A while back, a fellow author confessed she saw no need to buy any books, ever again. Why buy when so much is free? I confess I’ve ridden the KDP Select free train and contributed to that problem. I can’t say Amazon’s  destination is riches with those magic five days of free. Last I checked, with Kobo, it’s free as much as you want (!). It shakes the foundations of the market when an author says she sees no reason to purchase a book.

To that, I say we must develop our voices so our reader base appreciates our unique, special snowflakeness. I don’t think authors are interchangeable, but with infinite choice, prices do fall toward zero. (I’m still betting on my unique voice and sticking with my prediction that all ebook prices are about to rise. Mine will, anyway. We’re going to be cheaper than big house ebooks, but compete on the new algorithm’s terms.)

It’s not that the Mayans were right and it’s not about a false sense of entitlement. It’s that if book sales are really bad across the board, we don’t care much if it’s the end of the world. Am I worried about the end of the world? No. That solves the VISA problem. Am I worried about the state of publishing? I’m writing this under my desk in the fetal position.

(Armand’s not alone scary observations about book sales. Author Derek Haines wrote Self-published Authors Get Ready, You’re being Dumped on his blog, The Vandal. Find that at this link: http://bit.ly/WQdWIu)

Mull both links and riddle me this, Batman: Are you hopeful that post-Christmas morning (after all those new tablets and e-readers are unwrapped) authors might then feel a sales deluge?

Sucking my thumb… ~ Chazz

See on armandrosamilia.com

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Another Slice of the Writing Life: Everlast is my soundtrack

A quick-moving plot with lots of surprises and a clear-eyed examination of addiction.

A quick-moving plot with lots of surprises and a clear-eyed examination of addiction.

Listening to: Everlast‘s I Get By

Thinking about: My to-do list

Wishing I had: A to-don’t list

Regretting: How much Christmas shopping I had to do at the Dollar Store

Impressed by: How much Christmas shopping I did at the Dollar Store

Believing in: The power of Coffee and what we can do for each other

Daunted by: How many steps I have to take to satisfy the Fitbit‘s demand of 10,000 steps today

Looking forward to: Writing Hollywood Jesus

Feeling bad about: My little boy asked if I would work through Christmas Eve (No. I’ll be with you and the family, son. Promise.)

Grateful for: Readers and listeners

Hoping for: Happy buyers, Likes & getting added to Wish Lists

Waiting for: A mailing address to send off a promo copy of Higher Than Jesus

Scared of: Revising my apocalyptic coming-of-age thriller (It’s ambitious and huge)

Glad of: Completing the last (and maybe the oddest) All That Chazz podcast of 2012

Sad about: Newtown

Happy about: The Masquerade Crew helping to make My Year in Indie Publishing: Lessons learned go viral

Ecstatic about: ChazzWrites.com is a finalist for Best Self-publishing Blog of 2012 (and please consider reading the blogs on this list.)

Getting: Back to work

Murders+Among+Dead+Trees+1121-1~ Robert Chazz Chute is a crime novelist and suspense writer who has eight books for sale, one of which is free until Friday at midnight. Get a detailed rundown on the paranormal suspense and strange contemporary fiction in Murders Among Dead Trees here.

Or take a darn chance and download Murders Among Dead Trees free here. 

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Book Marketing: World Literary Cafe Tweet Teams and how to tweet more effectively

More tips and tricks to steer your authorship. This book is free to you until Saturday! Please click to get it now.

More tips and tricks to steer your authorship. This book is free to you until Saturday! Please click to get it now.

 You can now vote for the funniest and bestest entry in the Seven Words or Less Contest to determine who gets their name in my next thriller, Hollywood Jesus. Just take a look at the comment thread here and email your vote for the best entry to expartepress AT gmail DOT com. Enjoy!

Do you use World Literary Cafe Tweet Teams? It’s a free promotional tool for authors and, with Christmas approaching, I see a lot of new faces over there today. To use the tool, go to the Tweet Teams menu at World Literary Cafe. Each team has ten members, so you’ll tweet nine others through the day and they’ll tweet you in return. Here’s how it works to spread your word:

1. You will input two Twitter-friendly messages, so make sure you stay under 140 characters. (When people don’t, it’s annoying and I feel bad editing the author’s tweet to make it fit.)

2. Your message must begin with RT @yourtwittername and end with #WLCAuthor

3. Tweet all your team members the same day. Use TweetDeck or some other tweet scheduling program so you don’t beat your Twitter following over the head too hard.

4. You must also tweet the WLC daily tweets as a payment and courtesy to the folks at WLC. They provide and maintain this service free, so do that. They do a lot for authors at World Literary Cafe, so check out all their services. They’re useful for lots more besides Tweet Teams.

5. Please read and reread the instructions carefully to make sure you’re compliant with the rules. Daily tweets are randomly audited to make sure everybody plays fair.

Those are the basics, but I’d like to add something more: Add something more to your tweets besides, “Here’s my book + Amazon link.” I understand doing it that way. I’m not saying don’t. I’m saying do something more and different. If that’s all you tweet, it’s not seductive. I see some curmudgeons handwring over how much Christmas book spam clots our Twitter feeds. As I’ve said before, I’m not some tweet narc telling you what to do. However, there’s stuff you can do to tweet more effectively. For instance: 

People like gifts. Do a giveaway so you’re giving them a sample of what you’re about:

RT @rchazzchute FREEBIE! Write Your Book: Aspire to Inspire Jedi mind tricks to get it all done + much more http://amzn.to/TuXSxB #WLCAuthor 

RT @rchazzchute Free to download Write Your Book Top 10s so writers become authors, #promotip tools http://amzn.to/TuXSxB #WLCAuthor #inspire

RT @rchazzchute #GIVEAWAY Write Your Book: Aspire to Inspire For anyone who wants to #publish http://amzn.to/TuXSxB #WLCAuthor #Amazon #free

Instead of just tweeting “Orangeberry Book Tour”, make it funny or informative: 

RT @rchazzchute Author interview for the #crime thriller Higher Than Jesus  at http://www.ravinaandreakurian.com #WLCAuthor #hardboiled #sex & #violence

 Or send them to a useful link on your blog or a podcast:

 RT @rchazzchute #PODCAST The Death by Ewok Edition #Unicycling is cool http://bit.ly/UQOLYK #WLCAuthor + free book @ #writing & #publishing

 RT @rchazzchute Marketing Your Book: #11 is really harsh. Sorry. http://bit.ly/X2QAzw #WLCAuthor plus a #free book @ #writing & #publishing

Sure, it powers your tweet if you’ve got a podcast or your free Amazon days are on, but you’ve got a blog so bring them back there a bit  instead of just shooting out the sales link without context. Give people a chance to fall in love with you a little. If they like your tone, your information, book covers or even your amazing eyebrows in your author photo, that’s a better shot at a sale.

Some of those curmudgeons I mentioned don’t like quotes from books showing up in tweets. So what? I love quotes. If you love it (and have compelling quotes that nab eyeballs, hearts and minds) then go ahead and do that. And if you don’t love it, don’t do it and unsubscribe. This is the Internet. There aren’t many rules, only guidelines. That’s why I love the Internet. 

Think about what works on you. What compels you to click a link? Then do that.

How about it? Really. What does make you click a link? Does it all come down to the title of the book, area of interest or mentions of sloth genitalia? Today I mentioned that the book that I’m giving away cures bad breath, pigeon toes and athlete’s genitalia. That worked.

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

~ Robert Chazz Chute is the author of books about writing and publishing, the Hit Man Series, suspense and very quirky self-help. Write Your Book: Aspire to Inspire is free until Saturday. Since you’ve endured reading all the way down here, you’ll no doubt grok it. Grab the giveaway here and if you love it, please review it. Cheers!

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Marketing Your Books: #11 is really harsh. Sorry.

 

More tips and tricks to steer your authorship. This book is free to you until Saturday, Dec. 15! Please click to get it now.

More tips and tricks to steer your authorship. This book is free to you until Saturday, Dec. 15! Please click to get it now.

Write Your Book: Aspire to Inspire is free on Amazon Tuesday to Saturday. 

Here’s where to get it on Amazon. 

 

(No Kindle? Get a free kindle reading app here.)

 

Now, continuing from yesterday’s post, let’s talk more about book promotion:

6. Try a variety of approaches. In Crack the Indie Author Code and Write Your Book: Aspire to Inspire, I talk about my successes and

Click here to get Higher Than Jesus, #2 in The Hit Man Series

Click here to get Higher Than Jesus, #2 in The Hit Man Series

failures. I learned a lot from the failures and I hope you will, too. What has worked best is appearing in more than one spot at a time. (Amazon free days plus blogging plus World Literary Cafe Tweet Teams plus appearing on other podcasts, for instance, is an example of repetition across different platforms.) Too often, we bet the farm on one thing and end up disappointed. Some guest blog their brains out, but their level of success varies widely. Pace yourself to avoid burnout.

7. Be willing to be flexible. There’s still a lot of resistance to podcasting among authors, for instance. They worry about the cash outlay (which is minor by most standards) and the technology obstacle (which is easily dealt with, especially if you get help as I suggest.) Resistance to marketing isn’t any different from resistance to sitting down to write or a reluctance to dealing with paperwork or exercise: Begin and it’s not so bad. I’m sympathetic. I put off getting my tax number for the IRS for some time. When I sat down with a scotch to finally deal with it, it was over and done long before the scotch was gone.

8. There is no magic bullet. I’d be very suspicious of anyone who says they have The Answer. I’ve read many books from people who say they have it, but they sometimes suggest things that don’t make sense to me, don’t apply to me or my book or are unethical. Look at these proposals as if you’re the consumer. Have you ever bought anything off a Facebook advertisement? I haven’t, so I’d never buy Facebook advertising. That’s not being inflexible. That’s doing what makes sense to you.

9. Beware of gurus. In my writing and publishing guides, I warn authors to be careful about one-track prescriptive advice. Instead, I present encouraging information about what you can try, but to help, not to pontificate on how to “Do it my way!” There is no one way for all books or all authors! Some experts have been in the field so long, they should be appreciated for their experience, but some of their information is dated. I approached the writing guides as a fellow traveller. I’m not the guy telling you what to do to succeed. I’m the guy walking beside you saying, I tried that trail. It’s pretty steep and dangerous. Try this. See what you can handle. See what works for you. 

10. The only sure thing is to write a good book and put a really good cover on it. Okay, there are good books that get ignored all the time. However, when you go through all those heavy marketing efforts, make sure you’ve hitched your wagon to a star, not a stump. The answer is certainly not to put out a bad book with an ugly cover. I tried a do-it-yourself cover and it hurt. Write the best book you can. Put the best face on it you can. Then write more good books to expand your chance at being found. A big bookshelf is your friend at home and on the web.

11. (Given the title of this post, you skipped right here, didn’t you?) Here’s the blasphemy you’ll hate: You are not above marketing. If you think you can poke along and do nothing to be discovered, your odds of failure shoot way up. Brilliant prose doesn’t count for near so much as we’d like to think. Writers tell other writers that the prose is paramount. Meanwhile, readers flock to Fifty Shades of Gray. I wish literature mattered as much as writers say, but the readers’ sensibility determines our success in the market. I’ve read plenty of suspense that, frankly, I don’t think is all that great. Though I can write rings around them, those authors are doing better than me financially. Bitter pill. I’m sorry. I hate it, too.

12. Ease up on the gas pedal. Your daily word count and the editorial side of production is your first priority. Do not exhaust your network and blow out the marketing engine by trying to push too much all the time. The guy who announced he now hates Rafflecopter might lighten up if he saw fewer half-assed promotions with uninspiring prizes.

13. Get help. I read as much as I can stand about publishing, of course. (Note to anyone writing about writing and publishing: Please make it more fun. Thanks.) But I also mean delegating where possible. I have been resistant to advertising in the past, but for a few dollars, Masquerade Crew helped me move more books recently than I could have on my own. I’m seeing the benefits of that small outlay now as I roll closer to achieving escape velocity. I had to admit to myself that I can’t do it all. I tried and it led to sleepless nights, bad health and my wife crying.  Progress is being made because I asked for help. Friends and fans and colleagues stepped forward to assist. (Thanks again, guys!)

14. Change a losing game. Most indie buddies of mine are going the same route. Either they’ve already abandoned KDP Select’s exclusivity or they do it once for 90 days and then open up to the wider market on more platforms. Market share is in flux. Amazon is still the big dog with about 60%+ percent of the ebook market, but iBooks are getting bigger because Apple’s devices are becoming more ubiquitous. Kobo’s revamped their platform and they’re present in more countries. When I first approached Kobo, they acted like they were trying to get rid of me. They’re apparently much more user-friendly now and I look forward to taking them for a test-drive after Christmas when my own KDP exclusive contract runs out.

Those are my thoughts on book promotion. What are yours?

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

~ Robert Chazz Chute is the author of Self-help for Stoners, Bigger Than Jesus, Higher Than Jesus, The Dangerous Kind & Other Stories, Sex, Death & Mind Control (for fun and profit), Crack the Indie Author Code and Write Your Book: Aspire to Inspire. Check out all the samples here or for all the links and the All That Chazz podcast, check out AllThatChazz.com.

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Book promotion: Don’t trust the ferryman Part 1

Tips and inspiration for the indie author's journey to publication.

Tips and inspiration for the indie author’s journey to publication.

The Bigger Than Jesus Finale is up on the All That Chazz podcast. It’s the last two chapters of Bigger Than Jesus in which Jesus does battle with Salvador Dali and the FBI.

Advice doesn’t last. Yesterday someone said how sick he was of Rafflecopter giveaways. It seems it wasn’t so long ago that Rafflecopter was a new promotional tool. Many reading this are asking, “What’s Rafflecopter?” It’s still new to many, but for this expert, it’s over. At least, he thinks so.

You can argue that many giveaways aren’t big enough to bother with or you can argue that a giveaway doesn’t make anyone read a book. However, I do think proclaiming a popular promotional tool dead is premature. Everything does go away, though: It looks like free isn’t so effective anymore and may hurt  paid books this season. Remember when MySpace and Friendster were, briefly, the new thing? Remember when 99 cents was a huge deal? Nothing lasts. What conclusions can we draw about book promotion from this knowledge? Let’s mull:

1. Not everything works forever, so keep your eyes open for the next new thing. Yesterday’s post mulled the question of adapting books to your audience. I’m also trying a reward program where I give more free books to the people who read my books and free advertising on my podcast for signing up for a free newsletter. Free may be out, but generosity and interaction haven’t given up their place among vital promotional tools yet.

2. Not everything works. Some authors are sure Pinterest is an excellent promotional tool. I think it’s been big for crafters and it’s certainly fun, but most people are just there for fun, not shopping for books. Personally, I’m doubtful of Pinterest’s power to help me that way. (Still love it.)

3. Not everything works right away. A fellow did an Amazon KDP Select giveaway for a few days. He didn’t really give away that many books. He failed to promote the promotion. In my opinion, he’s declaring KDP Select free days dead for the wrong reason. He took one sample and he didn’t let enough people know he was doing it. He wasted his free days because he expected the free days to do all the work on their own. A one-prong attack is betting big on one roll of the dice. Bad strategy in Vegas and a bad bounce for authors.

More tips and tricks to steer your authorship.

More tips and tricks to steer your authorship.

4. One promotional approach doesn’t work for everyone. One of my points in Crack the Indie Author Code is that no one really knows The Answer to selling gigabytes of books. There is no one answer and, if there is, it never lasts long. There are many ways up the mountain, but you can’t necessarily take the same route twice. What worked for one author won’t necessarily work for you now. For instance, many of the authors who do very well now were traditionally published first. Their cult followed them into self-publishing. They didn’t start from scratch and you can’t duplicate their career highs. Learn, yes. Copy, no.

5. Promotional strategies change fast. Last year at this time, before the change to Amazon’s algorithm, if you managed to do big giveaways of books, you were rewarded handsomely. Less than twelve months and it’s a new game with few rules.

~ In tomorrow’s post, I’ll lay out #6 to #13 on more book promotion options. In the meantime, please check out the samples from Crack the Indie Author Code and Write Your Book: Aspire to Inspire. The first three reviews are in on the former and they’re happy. (I wonder if, despite my protests that there is no one way, people are still looking for a book promotion panacea. Tomorrow I’ll tell you why I’m so suspicious of panaceas.)

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Not Free Much Longer: The Dangerous Kind & Other Stories

The Dangerous Kind & Other Stories (2nd Edition) is free for the last time for just a bit longer.

Here’s an excerpt I’m sure many writers can relate to.

Grab The Dangerous Kind & Other Stories here.

Stay-at-home dad.

40.

Broke.

This is not the future I did not plan. The future I did not plan, but thought somehow would take care of itself, is not taking care of itself. Squeegee kids aren’t broke like me. They aren’t still paying for a vacuüm they bought on credit last Christmas. Credit card debt is kicking my ass, or was, until my dad intervened and I discovered there are prices to be paid which are much higher than the interest on VISA.

I have no excuses and, like the rest of my generation, no clue. My wife, Cecelia, has a nursing job at an old folk’s home and I take little freelance editing jobs here and there. My main occupation is to watch our two boys and rub Cecilia’s feet when she gets home after a long shift. We have her tiny retirement investment plan. The statements go unread because neither of us read Bewilder, an alphanumeric language only understood by people in the financial services industry. We hope it works out.

My father learned his financial skills from his parents during the Depression. Grandpa was an Episcopalian preacher in Poeticule Bay before the roads were paved, when everything arrived by boat. The congregation often fed the minister’s family with cod and lobsters rather than feed the collection plate a few coins. Dad scraped up a little money here and there and somehow became what it seems no one can be anymore: The mythic Self-made Man.

Dad would lie in bed and plot his escape from poverty while his brother counted pennies into a mason jar each night. Childhood was so short then, it was almost imperceptible. They did escape. My father’s generation had smaller dreams and the discipline and savvy to make those lies true. They made something of themselves and I have no idea what that might feel like. Instead of selling things, my wife and I had kids and bought stuff off the TV because that was our little slice of the American dream. We trusted the Future, but the banks killed it and the government never arrested anyone for Future’s murder.

My uncle is still alive, too. He gambles his ample retirement fund with various Vegas casinos and heart by-pass specialists. Dad and Mum were snowbirds. After she died, he gave up on Poeticule Bay, Maine permanently and moved to Boca. He watches the sunrise and the sunset, takes pictures of pelicans wheeling over the water like pterodactyls and ponders his only son’s squandered potential.

“We never needed much, certainly not near as much as kids today think they need. I still don’t need much,” Dad says. “If it comes down to it, I could live off a greased rag for a month.”

Dad’s speaking to me over the phone, but he sounds like he could be talking to himself. I guess that’s true since, while he talks, I’m thinking of my boys and how all their friends have iPods now. The technological future is finally here and the party rages on without my kids.

Dad graduated from pennies to folding money, mason jars to stock portfolios. When I was a kid asking for a few dollars to buy something, his answer was always the same. “Why do you think you need that, boy?”

I was not deprived exactly. Dad provided clothes, food and shelter. But my wants? My wants eclipsed the sun. I wanted to fill my room with books and toys and music because that is how you buy happiness. Less is not more. Less is less.

My father wanted my childhood to be as short as his was and my room to be as bare as a monk’s meditation chamber. I denied him that satisfaction so long, I still don’t feel like a man. And yes, he still calls me “Boy.”

In this book, people are desperate to escape small-town Maine and maybe even elude themselves. The novella, The Dangerous Kind, is psychological mayhem and my tribute to Stephen King’s suspense.

Dad owned Poeticule Bay’s only hardware store. Early each morning he went off to work freshly shaved and optimistic. Each night he shambled home to supper, miserable. By the last spoonful of dessert he resolved that tomorrow would be better. What I did not understand then was that the tomorrow he was thinking about was the far-off tomorrow, the arthritic future wandering Floridian beaches alone collecting shells.

Retirement is not in my future. I have fitful dreams of being a writer. That is the same retreating mirage I saw on the distant horizon when I was eight. There are haphazard moments of clarity when I compose eagerly. Then I turn on the TV and fall asleep. Words with promise have died. Clever lines form skeins of sentences. I reach in spasms. I worry I’m already too late. The bills mark time.

Awake and rubbing my eyes, I am smack in middle age on the brink of last chances. I am halfway between those early promises and the sum of me. That distant horizon still recedes. I am not a bestselling author whose book is soon to be a major motion picture. I’m not even a grown-up.

Yet.

In this frame of mind, I made excuses to Dad why I could not load the whole family in a jet and wing off south for a visit. I let slip that I could not come because my wife and I had to pay off credit cards. I said too damn much.

Dad called back at seven the next morning. My debt had been gnawing at him through the night. The kids were still in bed so I was, too. “Time you got up, boy! I suppose Cecilia was at work an hour ago!”

He’s not big on preambles. Why don’t I have call display on the phone by the bed?

I didn’t tell him I was up till three last night writing. That would just be another mistake to hold on to and bring up at Christmas. “Is the book done yet? When do we see it in stores and how much will you be paid? How much, boy? That doesn’t sound like much.”

I thought about telling him the kids were painting each other with glue again and that I had to hang up. I didn’t, though. I listened because he was talking about giving me money. His was a generous offer of an interest-free loan to kill the credit cards and raise the possibility of a future without debt.

I’ll owe him.

Instead.

Again.

I said I’d think about it, like I still had a choice and pride.

Later, when I looked upon my innocent boys’ debt-free faces, I had to remember how to build a smile. Each grim facial reconstruction soon fell from my lips and I had to rearrange my face again. When they want the latest robot dinosaur, will my card be maxed out again? Will their memory of me be The Failure Who Always Said No? How different is that from the Self-made Man who says, “Why do you think you need that, boy?”

What will happen when they grow up? When they go to college and fall into the same — or a deeper — debt trap, I will pull them out of that hole if I have a rope. No money? No rope. No hope. There lies the soul of shame’s pain.

Each New Year’s Eve, Cecilia and I say this will be the year we “get some breathing room.” We’ll save money…somehow. We’ll win the lottery or I’ll sell my novel or…something. What’s likely to change since we aren’t doing anything different? We never speak of this secret aloud for fear that, like some magic curse, the danger will only be made real in the speaking.

I’m worried about the slow, spreading stain in the bedroom ceiling. Will roofers even accept a credit card? How much will new eaves troughs cost? Will the furnace die this winter?

“How much?” Dad asked.

“Ten thousand,” I said. I braced myself but he did not say anything. The weight of the silence on the phone line stretched out. His disappointment was that heavy. My scalp burned and my body felt skinned by rusty carrot scrapers. “Five hundred a month okay?” I ventured.

“Yeah,” he said. “Promise you’ll cut up your credit cards?”

The next pause was mine, the startled kind.

“Yes,” I lied. What if I have to rent a car or get a hotel room for some ugly, unforeseen reason? I think about the roof, the furnace, the eaves troughs, the latest dinosaur robot and the look on my boys’ faces when a classmate gets a new computer. My father will not understand why I will never cut up my credit cards.

I must have that safety net for emergencies, even if it could hang me. I could try to explain my situation, what my real life is like. That’s definitely what I should do.

“Um…Dad?”

Go ahead, I say to myself, sweating and now out of my body. Tell him! Tell him that the best things in life aren’t free! Tell him iPods buy love and happiness. Explain how you’re asking for $10,000 because that’s all your stupid pride can bear to ask but you could ask for twice as much and still not cover your debt! Tell him there’s little hope but you wish he shared your dreams for success, anyway. Give him another reason to call you “Boy.”

“Yeah?” he says.

All he’s got waiting for you is the sucker punch of a loan, judgement and condemnation.

“Thanks, Dad.”

“Yeah.”

I hang up the phone, my head hot and pounding. The kids are watching a SpongeBob rerun. My wife won’t be back from work for another hour. I could steal a nap.

Instead, I sit down. I dream big.

I write.

Grab The Dangerous Kind & Other Stories here.

 

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Authors & Publishers: How to make a media kit Part 1

My hardboiled crime thriller Higher Than Jesus is available now. Please click it to get it.

Some crazies have already put up their Christmas lights so, ready or not, prime book selling season is here. One of the easiest things you can do to promote your books is a press kit. Start with local media to get the ball rolling. (If you want a sample of my catalogue and press release so you can see how I handled it, go to my author page at AllThatChazz.com and I’ll be glad to email you my most recent press kit.)

Before you mail anything out, consider these variables for your press kit:

1. If you have one book for sale, look for some angle and detail to pitch in the press release. Non-fiction with a local angle is the easiest sell. Non-fiction by a local author is a little less attractive, but saleable. Fiction can be the hardest pitch, but the smaller the newspaper, the easier it is. If you have multiple books, focus your press release pitch on one angle but send them a catalogue. Your press release materials can be repurposed to sell to customers through your website or at conferences and author events.

2. Research your media targets and be aware of deadlines. It’s already way too late for magazines, though some small arts newspapers that focus on the local scene may still have room for a piece about you before Christmas. Read the newspaper, community newspaper or magazine first. Aiming at individuals and likely targets works much better than bombing everyone everywhere.

From this research, be selective. For instance, aiming your press release and a friendly cover letter at a columnist who covers unique business enterprises and people in your city might be more effective than hitting up the editor for the arts section. Don’t just go for the book review editor (for whom a press release now is way too late for Christmas no matter how small the venue.)

3. Don’t overlook radio stations. They’re media, too. College radio stations are often easier to get into and provide diverse programming options to a reading audience. Also consider podcasts. They hit a worldwide audience but have fewer barriers to entry if you choose to send a friendly email off to the right one.

Television is unlikely unless you’ve got very specific material that fits the show, like a unique and very visual pitch to a TV producer at “Breakfast Television” on City TV in Toronto. Newspapers and magazines are a shotgun blast to opportunity. Getting into TV or national markets in radio requires a rifle scope, a cookbook or a picture book about fashions for dogs. Watch a lot of that stuff to see if you could fit in somewhere. Be a celebrity first. That helps immensely.

4. Send your media kit to one person and be familiar with their work. Get the name of the arts and entertainment reporter, for instance, and send the email directly to his or her email. Don’t send multiple emails to the same media venue. That can create chaos, resentment and blood blisters on your genitals.

In some smaller newspaper operations that use freelancers, it may not be apparent which individuals are assigned particular beats. If so,  select the appropriate assignment editor from the publication’s masthead and address your cover letter to him or her. Don’t send it to one of those general addresses that start info@somerandomnewspaper.net or inquiries@couldn’tbebothered.com. Again, it’s best to have picked up and read an issue or two before sending out anything.

5. Tie your press release to some larger event if appropriate. For instance, if you’ve written a book about consumerism, I’d tie the press release to Black Friday right now. Always look for this opportunity to give the story traction for the reporter. They’re looking for an angle and they want you to give it to them in the press release. Remember, you have to sell the angle to the reporter because they have to sell the idea to a jaded and depressed editor who has heard it all and hates it all.

6. Write your press release as if it’s the story you want to see in the paper. e.g. “When you supply ready-made quotes, you’re making the reporter’s job easier and giving coverage of your story a better shot,” Chute said. “When I was a newspaper reporter, I still checked out all the facts stated in the press release but the document was often a strong springboard for the articles I wrote.”

7. Show some personality in your cover letter. It’s probably going to run in the Arts section, right? So why write the cover letter as if you’re a humorless conglomerate’s soulless flack trying to put an oil spill in a happy light?

I’m angling for an author profile so to get the interview — as opposed to a straight news story — I’m striving to hit a certain tone that matches my books. Here’s the opening paragraph to my cover letter for my media kit:

The book publishing revolution is here in London and it’s going to make a big boom. I thought we should talk about my plans for world domination before I give my ninja monkey clone assassins the launch codes. 

That got their attention. Here’s the slightly more serious follow-up paragraph: 

In the attachments you’ll find the media kit for Ex Parte Press and my press release. The short story is that I quit my day job to form a publishing company a year ago. Ex Parte Press lords its power over one client: Me. I now have seven books for sale on Amazon in digital and paperback. I write hardboiled suspense, publishing advice and some very quirky self-help. For more on me, you can also check out my websites: ChazzWrites.com and AllThatChazz.com. You should be warned that I ply reporters and spies alike with bad coffee.

Obviously, if you’ve written a business book about successful investing in ostrich farms, you’d be more serious. I’d go with a few bullet points on why the future is in ostrich farming. The headline would read, “Investors are losing money by sticking their heads in the sand,” which, by the way, is a persistent myth about ostriches. Even with most serious topics, write a catchy headline even if you play the rest of the press release straight. They won’t use your headline, but you still need to be catchy.

For the rest of my tips on building a killer press kit to sell more books, achieve celebrity and host huge orgies with a distinctly Roman theme, see the rest at AllThatChazz.com. 

Or overcome your better judgment and buy all the books by Robert Chazz Chute here. 

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Guest Post: Wenona Hulsey author of the Blood of Burden Series

First off, thanks so much for letting me chat on your site, Chazz! I think your crime thriller readers mixed with my paranormal thriller readers make for some of the best kind of fans.

I’m Wenona Hulsey, author of the Blood Burden series that can be found on Amazon and B&N. Like Chazz, I love to thrill my readers and keep them guessing what will happen next. A great read shouldn’t be predictable so let me start out by telling you what you WILL NOT find in my series: A weak woman waiting for a prince to save her…NO.  A relationship that could be classified as stalking in the court of law…NO. Sparking vampires…ABSOLUTLY NOT.

The Blood Burden Series is about a small town woman with what she thinks is a slightly off kilter mind-reading ability brought on by the stress of losing her mother to cancer. But as time moves on her powers start to evolve, develop and grow into something much, much more. A war is brewing under the surface of the world we know and Nicole is the key weapon. She will have to decide whether she should embrace the powers along with the unusual other-worldly trainers sent to her or try to bury who she is risking all she loves.

Inside the pages of this series you will find mystery, heartbreak, test of loyalty, and romance that will keep you enthralled to the very last word. I mix Irish folklore and southern tradition into a setting with modern day fae and ancient warriors (the smoking hot kilt wearing kind) to take you into a completely new world that I hope you will enjoy.

Thanks you all so much for spending a moment with me.  Be sure to connect with me out in the social networking world after you check out my books.  I love to chat with readers!

Buy Links: B&N & Amazon 

Wenona’s blog  Twitter Facebook

Join my email list for the latest on all my books, contest and much more! 

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Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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