C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

The blog and book promotion tool you’ll love (that’s easy, effective and free)

Here's one of my Haiku Decks to start off your writing week right.

Here’s one of my Haiku Decks to start off your writing week right.

Haiku Deck is a free presentation tool that uses royalty-free images so you can make a statement with visual impact. Change up your next blog post or make a slick book trailer in minutes, for instance.

Click this link to ThisPlagueOfDays.com to see how I used Haiku Deck to remind readers that my next book is coming soon (and they better buckle up!) It’s actually quite beautiful and even easier and quicker than a YouTube video. The slideshow at the link was my first experiment with Haiku Deck. It took less time to put my trailer for This Plague of Days together than I needed for this short blog post.

There’s nothing wrong with YouTube, Instagram, Vine, and iMovie etc,…. Video can be useful and powerful if used well (and oooh! Moving pictures!) The advantage of Haiku Deck is that it’s free, fast and fun to play with. Consider adding it to your author platform’s arsenal. 

Want to sign up and start making your own trailers, presentations, charts and messages?

You’ll find the way to sign up at the end of each Haiku Deck presentation above. It’s easy to do and easy to share on multiple platforms, but if you do have trouble sharing on your non-self-hosted WordPress blog, no problem. Do what I did with the slideshows above. Load and link a screen shot and bam, it’s there.

Pretty cool, huh?

If you need tips on using video more effectively to promote your books or business, I wrote a quick book on marketing with Vine that highlights what you should be aware of to make it work better. Click the cover for Six Seconds below, for that chewy goodness (for the princely sum of just 99 cents!)

Six+Seconds+copy

~ Okay. We’ve started Monday morning off right. Let’s keep the healthy and happy vibes going. Pardon my excessive happiness today. It’s not characteristic of me, but I’m all ramped up about entering the final stages of publishing my eleventh book. Progress is being made. BAM! Okay, let’s go get ’em!

Filed under: author platform, Publicity & Promotion, publishing, Writers, , , , , , , , , , , , , , , , , , , , , , , , ,

I gave 40,000 copies of FRY last week!

Despite some concerns about Bookbub recently, it was certainly effective for this author. Also note Beth Moore’s strategy farther down in the post. Instead of getting readers into the top of a sales funnel with free, she dominated the chart by giving away many books at once. Bold move.

Read the post at this link from the Self Publish Bible:

I gave away 40,000 copies of FRY last week!

Filed under: publishing

I’m Going to Tell You a Nasty Secret about the Publishing Industry

To brighten your day and to contextualize the struggle, Comrades.

Filed under: publishing

Writers and Readers: Cutting the pie so you get the right slice

Imagine we’re speed dating.

Between awkward pauses and wondering if my cow lick is showing, I ask, “So, do you like music?”

“Sure! I love music!”

“Great! What kind of music? Jazz, something heavy you can groove to or…?”

“Oh, you know…just…I don’t know…music.”

“Um…okay…how do you feel about comedy?”

“Love it!”

“Carlin or Hedberg? Stewart or Colbert?”

“Oh, you know…comedy.”

The little speed dating bell rings signalling our time is up. We both collapse onto the tabletop. “Oh, thank god! Next!”

I’ve set up something that doesn’t happen in this cute little scenario, of course.

People don’t go out for a night of music. They go out to dance to a beat or to listen to music or they want it played low and far away so they can talk.

People who love comedian Joe Rogan might just storm the stage if an improv troupe shows up. If that same improv troupe makes all their jokes through the magic of interpretive dance, the audience might just murder the performers and not a judge in the land would convict.

And so it is with books.

Some people (not enough) love reading, but there’s more to it than that.

I write across genres, but people who love my take on our collective dystopian future (killer pandemic starting any day now) won’t necessarily snap up my crime novels. I’d argue the sensibility and voice are similar and the jokes are still there. However, (a) nobody argues their way into a sale, and (b) even the most avid readers are often specific about which genres they will and will not read.

If I had to do it all again, I’d try to focus on writing in one genre and try to dominate that field. However, that’s not really how my mind works and plays. I should say, if I were a different person, I would have done things differently. D’uh. Useless!

But even within a genre, there’s plenty of variability.

If you want a zombie apocalypse with a lot of military action, This Plague of Days probably isn’t for you. There are military elements, sure, but there aren’t any robo-Rambo zombie-killing machines in This Plague of Days.

Instead, the series features three strains of the Sutr virus, each with different effects. The zombies aren’t your classic rise-from-the-dead variety. They’re infected bio-weapons. Instead, ordinary people gain some supernormal capacities and it’s humans versus zombies versus Maybe That’s God versus the crazy stuff that comes next.

Mostly, the story is about what underdogs do under pressure when all appears lost. As for Jaimie Spencer, my protagonist on the autistic spectrum from Kansas City, Missouri? I guess I’ve dominated the autism/zombie niche. You won’t find a lot of Aspergers in this genre.

I always set out to be entertaining, but different.

My Cuban assassin, Jesus Diaz, was kidnapped as a child and abused. Now he’s a hit man who loves movies and makes a lot of jokes to cope with pain. He wants to escape into a Hollywood daydream the same way we dream of winning the lottery. Even though both of them were military policemen, Jesus is not Jack Reacher, not that there’s anything wrong with Jack Reacher. Bigger Than Jesus is different, that’s all. (Somewhere, comfortably ensconced in a platinum writing palace, Lee Child is chortling and happy not to be me.)

So, dear readers, please read the sample provided before you click. I want you to be happy with your purchase. If you purchased anything in error, Amazon is great about refunds.

That’s fair, right?

~ Want a sneak peek of Season 3 of This Plague of Days? Read the Prelude to the next season here. It’s horrific, possibly in the right ways, and possibly for you.

Filed under: Genre, publishing, readers, , , , , , , , , , , , , , , , , , , , , , , , , , ,

Writer’s A, B, C: Free tools for finding happy new readers

1. Anonymity is the problem.

2. Discoverability is the issue.

3. Being broke is the obstacle.

4. Prolificacy is the strategy.

5. Generosity is the solution.

Today, I’ll give you three strategies I’m using to sell more books. First, there’s this:

Murders+Among+Dead+Trees+1121-1

This book of suspense is FREE until midnight, March 7, 2014. Have a look, if only to read my favorite three-star review of all time. You might also enjoy it so see for yourself. 

Okay, we all know we can do giveaways to increase our visibility by lowering the risk to new readers, but how to promote it? Here’s what I’m doing:

A. Stop ignoring Facebook groups.

I didn’t mean to ignore anyone. In fact, I’m quite active on Facebook and have made new friends there. After the release of a new book, there’s often a flurry of new friend requests and it’s great fun to interact with readers there because they’re enthused and friendly.

Over time, I’ve joined several relevant Facebook groups. If I had a spare moment (more rare these days) I’d lurk more than I’d participate. Mostly, I’d concentrate on the main news feed. That’s what draws the eye. However, there are plenty of groups to join where you can connect with like-minded people. I’m paying more attention now, making new friends and finding potential readers there.

B. I’m using Wattpad.

It’s a free platform for interaction, improvement, encouragement, feedback, sharing and promotion. Best of all, writers are welcome. Wattpad is not new, but I’ve pretty much been ignoring it. That stops now. It could be a great addition to your platform, too.

Several authors I’ve spoken to have not felt that Wattpad led to conversions. However, like me, they weren’t really active on the site nor did they promote it. To build an audience for the long-term, go where the readers are. Since these readers are also writers, you can expect respect there. It’s a friendly atmosphere.

So, for instance, you can get a sneak peek at my new book now. It doesn’t come out until spring, but I’ve put up the first chapter (The Prelude) of Season Three on Wattpad. It’s not for the faint of heart. Click here to get the link to see the big opening and you’ll also find out what Batman has to do with the apocalypse.

Wattpad’s membership is young and vibrant. I joined early but I wasn’t over there enough. I’m paying better attention now and encouraging my readers, new and old, to get that free sample there. But remember, it’s a social platform. Follow people. Read their stuff. Interact. If you find yourself having fun, congratulations. You’ve just discovered another social medium that’s for you.

I plan to use Wattpad for developing book ideas and finding new authors to read. It would be fun to write short stories as prequels and sequels. Best of all for me and for readers, I’m interested in writing more stories within the worlds I create. 

For instance, This Plague of Days takes place across continents. It’s a vast and sweeping story of the fall of our civilization. Beyond the books, there are many facets I couldn’t tell within the stream of the serial. I’d like to try out Wattpad for stories about minor characters. What happened to Brandy before Jack finds her at the opening of Season 2? What happened at the Joint Air Base in Charleston, before we get to it in Season 3 of This Plague of Days? Stories like that are fun and lead new readers back to all the work you’re selling. (Mental note: Write more books.)

But Chazz, I hate free. Free is evil.

Pre-sold readers are the best audience for any work. Free short stories are a powerful way to find them. If you hate free, write them on Wattpad and, when you’re ready, delete them from Wattpad. Then put your book up for sale as you normally would. That way, your work is doing more work for you while you’re creating it! You might even get valuable feedback through the process as you gain new potential readers for the rest of your books. Considering all that, do you still hate free?

C. Find your audience with more coopetition.

Horror authors Armand Rosamilia and Tim Baker put their talents together in a scary pack two novellas for only 99 cents. Click here to check out Dying Days: Siege 1 and 2. Working together, these guys are louder and reach more readers. That statement about being loud is also affirmed by their weekly radio show, Friday Night Writes. See you in the forum there tonight. Don’t forget to tune in at 8 pm EST. (I use the TuneIn app so you can listen to Surf 17 in Flagler Beach, Florida no matter where you are.)

Next logical question:

Got a novella or some short stories? Who are you going to team up with so you and another author or authors can get more visible?

Triberr is free, too.

I’ve already suggested Triberr as a way for authors to promote each other more effectively and systematically. This week I was invited to join a new tribe that targeted my readers. It’s a good fit because the niche is more specific and my tribe mates are all really strong bloggers.

This is coopetition (a phrase coined by author Joanna Penn, I believe.) The bloggers with whom I’m cross-promoting share similar interests so, as we tweet together, we expand our reach. Blogs generally aren’t very powerful tools, but Triberr is a fulcrum to gain leverage.

Do it right.

Lately I’ve noticed that a few “gurus” in the business are coming off…well…a tad dickish. “Prideful” my Baptist minister grandfather would say. The barrage of narcissism is off-putting and surely hurting them in the long run. I’m worried they might break their arms clapping themselves on the back that hard. That’s why this is such a great time to be generous and humble.

This isn’t about cheap marketing strategies. It’s an attitude that will make you happier. It’s about being the sort of person who elevates their circumstance by helping others instead of stomping them down and standing on their necks. To quote Patrick Swayze as Dalton from Roadhouse (again!), “It’s nice to be nice.”

Better Twitter.

Every day I scan my Twitter stream for people doing cool stuff. It might be an enthusiastic book review or a factoid or a joke. I don’t care what it is as long as it’s cool, fun or helpful. Retweet freely. Too often, I think we’re looking at Twitter’s “Interactions” stream. That’s a mirror. Look out the window instead. Look at what other people are doing and promote them to your followers to expand your view and your visibility. Your followers will appreciate the curation effort and you’ll have more fun with Twitter.

I’ve also made a conscious effort to go find new cool people I want to get to know. How do we find cool readers who are hot for our work? Hashtags are search handles. Use key words to find and follow avid readers of your genre. Active is faster than passive.

By sharing more, we all get to eat and have a more enjoyable meal. 

~ You read all the way down here? Oh, Sweetie, Baby, Cookie, Honey! For your endurance alone, you deserve Murders Among Dead Trees by Robert Chazz Chute. Click!

Filed under: author platform, Publicity & Promotion, publishing, self-publishing, , , , , , , , , , , , , , , , , , , , , ,

Writers, Stress and, of course, Iron Man

We’re poor, starving artists. Of course, we’re stressed out. Why wouldn’t we be? I’ve often given lectures on stress management, so I’m going to give you a quick summary of what we’re normally told about getting all zenny. Then I’ll tell you the one useful trick you’ll remember and maybe even use.

Round One: 

Exercise, eat right, manage your time, use positive self-talk, deep breathing, be social with your support network, get lots of sleep, meditate, unplug more and say no more often.

Round Two:

For any stress, there are four responses: avoid it, alter it, accept it or act on it head on and solve that damn problem.

Round Three (and what you can really do, most of the time):

As suggested in Rounds One and Two, we can do everything that’s right for ourselves and go all goop.com and become perfect Gwyneth Paltrows, but you probably don’t have enough time, money and/or servants for that. In fact, trying to be Gwyneth Paltrow would add more stress to my life. I don’t look as good when I go blonde, for one thing. Also, I’m not a top Hollywood actress. I’m not even a bottom Hollywood actress working at Hooters. I confess, I’ll never play Pepper Potts. 

The answer, obviously, is: Be Iron Man.

Many people have the idea that the goal of life is to be relaxed all the time. You know what? Relaxation is great. It’s also bullshit. It comes in fits and spurts. Being relaxed all the time isn’t achievable for most mortals. Relaxation is often fleeting and, when it’s achieved, it can be shattered by a single bill, a phone call or a missile attack by the Mandarin. Not all stress is negative. Some sense of urgency is needed to ever get a book written, for instance. 

Yes, certainly take care of yourself and do the best you can, but stress-free is a high bar. Stress-resistance is armour in a troubled world.

Stress-resistant is more doable.

Think of Robert Downey Jr.’s character, Tony Stark, after he beat the booze (and Robert Downey Jr., the actor, post-drugs). In stressful situations (say…alien invasion) his reaction in the moment is to:

1. Crack a joke.

2. Think his way out of his circumstance.

And how do you Avoid, Alter, Accept or Act? Find the funny (subverting your rage with humor) and think your way out. When we panic or get angry, we get stupid and make things worse for ourselves. Do not catastrophize. Pause. Joke. Attack the problem with your brain. Attacking problems with your heart is a prescription for heart disease.

Thinking about the problem and holding on to your sense of humor might even keep you from strangling the door-to-door con artist who won’t leave your doorstep. That happened to me today and the twerp in question got to slink away without me denting his forehead on my “No soliciting” sign. Why? Because I kept my head and made jokes at his expense until he went away. 

Gee, I hope that jerk reads this. I think I stressed him out.

~ Robert Chazz Chute is nicer in person than you’d expect. Read the suspense and horror here. Listen to the All That Chazz podcast and the Cool People Podcast here. Nah, just buy and read the books. That would be cool. And if you’re Robert Downey Jr? Please have Jarvis contact me. You’d be great as the dad in This Plague of Days.

Filed under: Writers, , , , , , , , , , , , , , , , ,

ACX drops royalty rate

Aw, crap. Thanks to Matthew for the tip. There are ways around it, but ACX still isn’t easily available to non-Americans. If you don’t already have that paperwork in play, it doesn’t matter anyway. Disappointing news.

Matthew Iden's avatarmatthew iden

acx For those of you who have created audio books with Amazon’s audio division ACX (or are thinking of doing so), you may have heard that ACX made a rather unwelcome announcement today : royalty rates–which had been a generous 50% of sales with a potential to escalate up to 90% based on unit sales–will be reduced to a flat, non-escalating , 40%. as of March 12, 2014. 

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Filed under: publishing

“Writing a book by committee is a great idea in every way!” said everyone but the writer.

Imagine all the people from all the classes you’ve ever taken in one room. Each group has its own character, but today we’re going to focus on the outliers and oddball characters with whom you’ve gone to school. I’m not talking about those who stand out for their smarts and sweetness. I’m talking about the girl who, just before the last bell rang, reminded the teacher about extra homework for the class just before the long weekend. Remember the annoying guy who always had another question or inane comment to add long after a subject was beaten to death? And don’t forget the person who was really stupid, but for some reason thought he should speak a lot. Worse, he was smug about it.

Now put all those people you didn’t like in school and put them in charge of your work in progress.

That pressure behind your eardrums is your brain trying to escape.

This scenario isn’t entirely theoretical.

Recently, I listened to two different podcasts about two of the most successful television shows that exist. These were true fans…but:

1. On several points, they seemed determined to be confused about plot points even though the answers were readily available on screen, if only they’d looked.

2. Several weenies missed subtleties that weren’t really that subtle. It’s not the fault of the show’s writers if you aren’t paying attention. If you’re missing something, stop tweeting while you watch The Walking Dead

3. Someone objected to issues within the shows that are non-issues. e.g. Is Leonard’s mom on The Big Bang Theory really a licensed psychiatrist? If true, she’s terrible! Answer: it’s a comedy and you aren’t supposed to like that character and it’s a comedy and it’s a comedy and oh, for the love of Thor! Stop!

4. These dedicated amateurs had one or two good suggestions (I’m guessing by accident.) The rest of their requests for changes were objectively terrible, like dumping beloved characters that made the shows work, for instance.

There’s a reason we don’t write by committee.

It’s good that writing is a lonely job. You don’t get book ideas and plot points from other people. The elements develop organically, rising up from character and logic and by answering the question, “What’s next?” And then answering it again and again until you stop writing or die. The writing grows from the act of writing.

Input is helpful after you’ve done the work, sure, but don’t even ask a trusted friend what to do when you’re still in the second draft. He doesn’t know. How can he? You wouldn’t ask if you should turn left or right when all he knows is that you’re somewhere in New Mexico.

“Is this the right direction? Should the Mom die in the middle of the book?” A good friend will tell you to keep writing and hang up on you so you can get back to it. Finish something before you show it to anyone. You’re in command. Steer your ship solo. Lots of people will have their say later.

Everyone has an opinion on everything, even more so when they know less about the subject.

Once upon a time at a writing conference, an author asked me about the book I was writing. I gave him the broad strokes and he said, without hesitation, that my second act was “wrong”. If there’s a high school suicide in the first act, then the main character has to be torn up about it.

“Not if he hated the suicidal kid’s guts to begin with,” I replied. 

“Dude!” he said without a microbe of doubt, “High school kids don’t act that way. They shouldn’t act that way!”

“In my book they do.”

Summarily dismissed, I slunk away and have since dedicated my life to hating Stephen King with the fiery heat of a thousand suns. (No! I’m kidding! The offending author was not Stephen King. I love Steve! Him, I would have believed.)

Here’s the crux:

There are few rules in writing, but one I’m sure of is this, “If it plays, it plays.” You can make anything work in context. You can sell anything if the story sells it.

My luckless hit man is a funny guy in big trouble.

My luckless hit man is a funny guy in big trouble.

People doubted me, but I created a sympathetic hit man named Jesus (in second-person throughout, no less.) I create a lot of anti-heroes and no, I don’t care if readers love and agree with all my characters. Loving and agreeing with characters is overrated. Interesting is more important than loving.

Many of my stories don’t yield an easy happy ending but give unexpected, yet satisfying endings instead. I rarely do happily ever after, but you’ll often find transcendence there.

My main character in This Plague of Days is on the autistic spectrum and hardly ever speaks (and when he does, it’s often in Latin phrases.) When Doubting Tommy asks, “How the heck are you going to make that work?”, the answer is, “Watch me.”

My mission isn’t to write something easy that entertains. My mission is to write something different that entertains. Too much consultation, especially early on, would squelch my process. We don’t write by committee because committees are how most things don’t get done. Committees are where good ideas go to die. Committees are where you’ll find three reasonable, intelligent and helpful people compromising with one insane fascist to arrive at something closer to crazy than good.

Choose your beta readers, editors and allies carefully and don’t show them anything too early in your process. The book is only yours as long as you’re writing it. After that, it goes out to the world and it’s up to thousands of readers to decide if your vision pleases them. 

Make sure that, whatever you write, it pleases you.

~ The latest All That Chazz podcast is up at AllThatChazz.com. You’ll also find helpful affiliate links to my books there so you can buy them, which is quite a happy coincidence, isn’t it? Thanks. For a topic sort of related to this one, you can also get the latest update on Season 3 of This Plague of Days here.

Filed under: All That Chazz, publishing, Writers, writing tips, , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to tell if you are using one word too much.

Cool software for writers. Thanks to Kayla Curry for the tip.

Filed under: publishing

To all writers: A Call to End Hostilities (and focus on writing)

I should be writing my book and not blogging, so I’ll try to make this brief. This week someone I like very much called for self-publishers to stop pooping on traditional publishers for their choice to be awesome with the Big Five, agents and brick and mortar bookstores. There is a perception by some, possibly fuelled by the release of the Author Earnings Report, that indies hate writers who aren’t indie. Not true of anyone I know, by the way. It’s largely a myth. No one’s mad at traditional authors. What we often object to are contract terms from traditional publishers. Many of us consider Big Five ebook royalties egregious, for instance. Many of the authors trapped within the tight confines of those contracts feel much more grumpy about it and take it personally, so no controversy there.

Hugh Howey is calling for publishers to amend their contracts for ebook royalties that better reflect reality. Not so long ago, a famous agent claimed that ebooks were priced as high as paper books because they cost as much to produce and deliver. The fact that this statement was clearly nonsense didn’t seem to perforate the screen of what Romanian Canadians call “bool-sheet.” However, said agent is no longer an agent so maybe the dizzying cognitive dissonance corrected that person’s career path.

The debates and finger pointing comes in cycles.

I’d hoped the internecine vitriol had died down but it’s back, wearing tap shoes and has gone from acoustic and unplugged to plugged in, amped up and cranked up to eleven. The shite is stirred and the reaction to Hugh’s numbers, by some, is to complain those numbers aren’t accurate. Oddly, admissions to those mathematical vagaries are already in the report, but why discuss the truth of the big picture when you can argue over details that will eventually be revealed as more data pours in.

Amid this fracas, the call went out not to allow the pro-indie rhetoric to get out of hand.

Indie publishing is not, I’m told, a religion. Agreed. Good. As an atheist, I’m allergic. I was also told self-publishing is not a revolution but a disruption. With that, I do respectfully disagree. “Disruption” suggests impermanence to me. After self-publishing, how are you going to keep us down on the farm now that we’ve seen Paris? Contrary to what you may have heard, not all indies are hoping to be picked up by a “real” publisher. Some sure are hoping for that and good luck and bless them, too. (Me? I’d rather get a graphic novel going, or a series with Netflix, HBO or AMC or a movie contract or a video game deal or domination of zee vorld!…but that’s another post.)

Some (many?) traditionally published authors are going indie and others straddle the fence and opt for the hybrid sweet spot. All excellent choices as long as we go in eyes open with informed consent. As I’ve stated many times, this blog is about indie publishing, but I love all writers: aspiring, published, unpublished, indie, hybrid and mutant. The only writers I don’t care for are the ones who talk more than they type.

When I heard the call for indies to behave themselves, I nodded. Frankly, I’m tired of the indie versus trad argument. Having gone through this news cycle several times before in its various incarnations, I’m done. Nothing wrong with saying, “Let’s all play nice.” It’s about the least controversial thing anyone could say, surely!

Then the other shoe dropped through the glass coffee table.

In the very same thread that called for indies to be nice (ahem, to our betters) shots were fired the other way and several commenters took the call for indie authors to mind our manners as license to tell us how much we all suck. I don’t think that’s in the spirit of the peace treaty. I respect your choices. Please do not make assumptions about why I’m an indie author. Please do not generalize about why we’re “all” anything. No one has to justify their life choices to anyone who isn’t a business partner, spouse, federally appointed judge or priest, okay? And maybe not even then. I’m not fighting you, so why are you still fighting?

Repeat after me: We are all individuals! We are all individuals! If you write or read, by all that is unholy and wrapped in bacon, I love you all more than a basket of puppies and kittens slathered in chocolate sauce under a pile of thousand dollar bills.

Go in peace to your pad of paper or laptop or rock and chisel.

Write a book.

Read a book.

Love a book.

 

Filed under: author platform, publishing, self-publishing, , , , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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