C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

What to do now that #NaNoWriMo is done

By the way, Crack the Indie Author Code 2nd Edition is out in paperback at $9.99. Smaller format, with jokes.

By the way, Crack the Indie Author Code 2nd Edition is out in paperback at $9.99. Smaller format, but still has lots of jokes.

Start another book. Brainstorm or sketch out another book outline or write a short story or just sit down and see where else you can go at the keyboard. Keep that feather pen scratching. Keep going. 

People will tell you to celebrate. Writers (because we aren’t “people”) will ask, “What else ya got?”

You could take a break, sure. But now that you’ve done NaNoWriMo, don’t you feel you’ve got a good habit going? Habits are hard to break into. To get into the daily writing habit takes practice, just like you’ve been doing all this month. Why stop now? To publish, you must write a lot, rewrite, revise and edit. Good habits are too easy to drop for you to waste all that behavioural inertia you have steaming in your skull engine.

Now isn’t the time to put your feet up.

If you still have some scenes from your NaNoWriMo project that you didn’t fill in right away, you can do those now. Now is the perfect time. The context is still fresh in your mind. Tackle any empty spaces you’ve left behind so when you come back to it, you won’t become perplexed and stymied later. Otherwise, leave your NaNoWriMo manuscript alone.

Why am I telling you to start a new project as quickly as you can?

Because someone might be tempted to dive right back in so they have a novel by Christmas. You know you need some time to cogitate while the manuscript rests for a bit. Otherwise, the Nano haters will run in circles with their hands over their ears screaming, “I told you so!” None of us wants those killjoys to be right.

Besides, if you go back too soon, you might be discouraged at how much work the book needs. Or worse, some might think their rush job is still brilliant. That’s lethal to ever having anyone tell you they’re a fan of your work.

And now for the tough stuff. I’m asking that you hold two contradictory ideas in your mind at one time and act accordingly.

1. Congratulations! You beat NaNo! Good on you! I bet there were days when the words came quickly and days where it felt like your brain was full of molasses. However, you faced down time management problems and got it done anyway. Sometimes it wasn’t easy, yet, you got past 50,000 words! You did it! This is a huge accomplishment!

and

2. Writing a little less than a couple of thousand words a day is no big deal.

Yes, some writers are more precious about their word count and make a great show of how slow they can produce. Mostly? I suspect they’re counting procrastination time as writing time. Screw that. I come from a journalistic background where deadlines are not livelines. We slam it in and knock it out and we’re good.

At least take that attitude with the first draft so you’ll have something to gut and edit. Blank screens have no atoms and pixels bouncing off each other to create new neural pathways and fresh angles to feed reader rapture. The first draft is usually simple, straight narrative. I always find the jokes, dialogue and theme in the second pass.

Professional writers write to deadlines all the time and they do so consistently.

You know that now, so it’s not about what “they”, the writers, do anymore. It’s what you do because you’re a writer. Keep going.

We’re creative. Writing’s what we do to wield god powers and get back at our brothers and sisters. We do it because it’s much cooler at the Christmas party to answer “What do you do?” with, “I write.” Say that and you’ve got a conversation. (Try explaining your wage ape existence in middle management to a hapless stranger and they’ll run for the punch bowl.)

We do it for play, for love and money and hope and for readers. It’s fantastic to find a scene to write that, even as you’re knocking it out, you say, “This! This will melt their faces and make them want to read me for the rest of their lives and tell all their friends! Ta-freakin’-da!

Mostly, writing is what we do because it is who we are.*

*If you didn’t carry out NanoWriMo’s challenge this November, what better testament to your mettle than to do it on your own? Now. You’ll feel more smug and self-righteous this time around. There are twelve months in a year. You don’t have to risk waiting another year for the next party bus to take you to your life’s to-do list.

See you in the trenches in the morning

with 3,000 more words. If it’s a bad day.

Yes, you may stop writing

when you’re out of blood.

Season One of This Plague of Days is the siege. Sutr-X was the pandemic. Sutr-Z's next and it's coming for you and the Queen's corgis.

Season One of This Plague of Days is the siege. Sutr-X was the pandemic. Sutr-Z’s next and it’s coming for you and the Queen’s corgis.

~ Robert Chazz Chute wrote a bunch of beastly books, including This Plague of Days. Season One’s in paperback. If you’re a writer looking for more inspiration, Robert also recommends Crack the Indie Author Code. But he would say that since he is me and we’re all about inspiring writers not to be weak. We’re all about the conquering and hefting the bale and writerly whatnot. And writing about ourselves in the third person apparently.

What? Still waffling? Still? After all that? Holy Jebus! Read this review of Crack the Indie Author Code then, for the love of Thor and for the love of the sweet consumer that is you and your writing career! And your family’s writing career. Don’t forget to get Mom one for Christmas, too.

Filed under: NanNoWriMo, , , , , , , , , , , , , , , , , , ,

When Readers Wander Away

Readers wander away.

There’s so much new and shiny stuff out there. There are new word confections to smell and taste, luring readers away from The Magic That is You. Let’s talk about reader attrition and how to combat it because keeping an old reader, fan, friend, client or spouse is easier (and less expensive) than gaining a new one.

I used to listen to all of the Smodcast podcast network religiously. Then I wandered away to get lost in the labyrinth of choice. I subscribe to more than 100 podcasts. Smodcast had some funny stuff, but I’m more into news and politics as the world blows up in slow motion, so I moved on to the plethora.

Almost everybody moves on.

Crack the Indie Author CodeAudiences are fluid. In my first book on writing and publishing, I said ten percent of people love you no matter what you do and ten percent hate you no matter what you do. The remaining eighty percent are consumers who may enjoy what you offer them, but they aren’t committing to the long haul. The passengers you have on the Crazy Train now won’t be aboard at the last station.

Confession Time

This week I went through boxes of files looking up addresses of former clients for my new business venture. It felt like cavorting in the Huge Catalogue of My Carnival of Past Failures. I had names in there I didn’t recognize. There were a bunch of clients I saw, once, years ago. Another group saw me a few times and they felt that was plenty. People move, lose jobs, get new ones, divorce, move again, remarry, forget about us and die. I probably pushed a few away by not nodding on cue, too. I’m lousy at that. I wonder how many of those addresses aren’t dead and stale?

In the end, I came up with a minute mailing list of hardcore fans and a few fringe possibilities. Twenty years in the business and to count the letters I’m sending out? You could count them all on your fingers and toes…but not all your toes.

Nurture the readers who think of themselves as fans.

The people who dig what you do? We all dig them back. Fans are awesome. They’re helpful and they’re motivated to leave reviews and they get us. Engage them. And why wouldn’t you? They’re fun and they know where you’re coming from so you have lots to talk about.

Fans are the people who are most like you. Our minds connect.

Be tolerant of people who don’t get you. 

You can even welcome these folks because most of them don’t hate you.* These people can change their minds. They might take you or they might leave you. They aren’t invested in you, but they might buy what you’re selling.

Ignore haters

They won’t change their minds because they hate everything. Hate is all they have and most of them can’t even be funny about it because they’re serotonin-disenfranchised. Haters are in no one’s demographic and they’re already cursed enough. They’re unhappy and it’s not really about you. The poor things can’t seem to enjoy anything. Move on quickly and don’t let them get any of their default setting on you. 

Own a genre

If I had to do it all again, I’d focus on one genre and write only that. That’s not how my mind works, but that’s my problem. I’d also write series exclusively. Preferably I’d set out to claim a beachhead in a big, well-read genre. (Read: Hardboiled with jokes wasn’t a big enough genre.) 

My luckless hit man is a funny guy in big trouble.

My luckless hit man is a funny guy in big trouble.

When you get lost in the woods, experts tell you to stay in one spot so you can be found. Same with literature. Moving targets, unless you’re Isaac Asimov forty years ago, are harder to find.

Go out of your way to find new readers and maybe even fans.

Facebook is the place to nurture community. Twitter is the place to find new people, discover new things and begin conversations. LinkedIn is where you go for people to talk at each other and say how everyone’s doing everything wrong in order to impress potential employers. (Sorry. That was my experience.)

Bookbub is hot. Author Marketing Club is hot. Publicists with small lists or lists that are too general and unsegmented** are cold. 

Write more quality books.

With each book, we get better. We refine our style and process. Write more. Be better. Build a bigger fire so the rescuers can find you.

Be different enough that you stand out.

People love identifiable genres that challenge expectations. Everyone loves “same thing only different.” It makes them comfortable, and you discoverable, without boring them. I’ve already said enough about this in previous posts, and this post is too long, so…

Go where readers are.

Writers are excited to meet with other writers. Meeting readers often freaks us out. Feel the fear and poop your pants anyway. It’ll make a great story. Do signings, readings, conventions (for readers) and get a business card with your hottest book cover on it. Everyone has hot and cold runs. Make sure readers get a chance to remember you at the top of the hill so you have some inertia to get up the next hill.

Be honest, but be nice. Be a person.

From the I-shouldn’t-have-to-say-this Department: Jerks around the world try to justify the jerkiness with, “I’m just being honest.” Probably a lie. Chances are, they’re just being mean to make themselves feel better.

A blogger I’ve followed a long time lost me today. I detected a mean tone in something they wrote that didn’t sit right and gave me indigestion. It didn’t sound like they were trying to be helpful and the smart and funny didn’t outweigh the nastiness. I need more positivity in my life. I’m a bit low on serotonin, too. Goodbye, blogger.

You’re supposed to lose some readers.

The only thing you can depend on is Change. As you progress as an artist, a bunch who did like you won’t be along for the whole trip. Maybe you switched to a genre they don’t read. Maybe they’re the sort of people who prefer bands “before they sell out.” (Read: “…before they become popular” or “before they repeat themselves too much.”) Maybe they only love underdogs or you squeaked out too much happiness when your book took off and now they feel resentment. Maybe they outgrew you or vice versa. Perhaps we aren’t so awesome after all and don’t deserve them. Not every book is going to be a home run and that’s where some readers will step off.

I lost a reader recently who loved Season One of This Plague of Days but didn’t like where Season Two took them. I’m helpless in this regard. I followed where the Art took me and Season Two is markedly different in some aspects. However, for the characters and story to evolve and do things and go places, I had to use different gas in the narrative engine. I promised something different from the usual zombie apocalypse and I’m delivering. Most people dig it. However, it pains me most to lose a reader who loved the first iteration but was less enthused about the next. It saddens me they won’t see the big payoffs on the way in Season Three.

I’m the literary engineer and the conductor, but I’m also a passenger on the Crazy Train. I go where the train takes me to the end of the line. I wonder how many fellow passengers I’ll have at the last stop?

This is why we all need those fans to nurture us in return.

People will buy your stories or not, but most readers will never say a word to you. As a writer working alone, driving the train through the night? It’s lonely work. We go through long, black tunnels between books. In the dark, every engineer looks back into the quiet train and wonders, Is anyone really still back there?

*Note: It’s not you, the writer, who should be hated. It’s a book, not genocide, though some people come on so strong in their negative reviews, you’d think babies were being slaughtered with each chapter.

It is legitimate to dislike a book, of course. But readers don’t generally distinguish a book from its author. Neither do authors. When we see a bad review, we don’t think, Oh, they didn’t like that book. We think, She hates me. She probably does. A lot of people are that harsh, for one thing. Also, since your book is a product of your mind, so naturally we identify with our work.

**Unsegmented refers to mailing lists where the subscriber doesn’t identify which genres they’re interested in hearing about. Send your romance sample out to everyone and a bunch of readers will grab it and dislike it because they signed up for steampunk and wouldn’t read a romance with a gun to their head.

~ I’m Robert Chazz Chute. I write a bunch of stuff that’s funny and suspenseful and strange. I’d tell you more, but I have to dash off to be ignored and invisible in a totally different field. See my books here. Buy them, even. Thanks.

Filed under: author platform, book marketing, publishing, , , , , , , , , ,

Writing and the Day Job: When dreams don’t come true on schedule

Let’s get a myth out of the way immediately.

Some writers say it’s a rule that a day job keeps writers in touch with the real world and, to be good, writers need real world interactions to draw upon for their fiction. Maybe that’s true for them and their process. I had enough drama to draw from before I left home as a teenager. I deal in fiction. Imagination and Google are more useful to me than interactions with actual humans in Meat Space.

Meat Space humans are difficult for me to deal with. I see the world differently and they don’t all get my sense of humor. I’m a little weird and sometimes I have to make myself shut up so all the weirdness doesn’t escape at once and scare people away. In books, it’s easier. I’m supposed to be strange when I write. If you’re reading this blog, there’s a good chance you relate to that. When we go corporate, no one’s supposed to suspect our minds are active.

Even when I’m lying, I try to tell the truth.

I lie to myself about a few things, but I’m honest for readers, sometimes painfully so. That’s why I’m unveiling some vulnerability and complexity here. I wrote a post last night about going back to a day job. Fourteen years ago, I was in the same office, doing sort of the same thing. (Long story.) The point is, in the post I wrote to readers, I was emphasizing the positive. It wasn’t a lie when I wrote it. It’s not a lie as I type this.

However, sometimes my enthusiasm for my return to the real world is a lie. Starting up yet another business is creative and exciting and stressful. When my enthusiasm is down and my pride is butt-hurt, there’s a reason for that. It’s called Entitlement. As in “False sense of”. I have that affliction sometimes. I’m not proud of it. In down moments, I do feel bad about needing to return to work.

But I feel worse about the sacrifices my family has had to make to support my dream. There’s tension when the bills come in. We don’t talk about it, but we know. We don’t take vacations like all the kids’ friends do. Every purchase feels like a commitment to a serious investment. How long will this coat last? Is the van’s muffler a ghost yet? The living room rug absolutely must be burned and replaced. As mentioned in my previous post, poverty sucks.

The Revealing Question

I ran into a friend and former client who got the news I was returning to my old workplace. “Are you okay with that?” he asked.

The question was gentle and well-meaning. He knows that, for me, the last two years dedicated to writing have been the best two years of my life. When I’m at the keyboard, I’m home and having fun creating chaos. I’ve used those two years (mostly) wisely. Ah, but the question. “Are you okay with that?” Depending on my mood, it’s loaded with should haves and what ifs and worries about dealing with an unknown public.

If This Plague of Days wasn’t taking off, I’d have a huge problem with my return. It would feel like capitulation and a backwards step. I’d feel like a loser if not for the seeds of success very slowly budding. I’ve also published ten books in two years. My readership is growing. The timing would have been ideal if the growth I see now happened a year or so ago. But having a hit isn’t like that and hits don’t last, either. There are too many variables and they aren’t all under my control. To pay the bills, I have to do what I did two years ago. I’m risking starting another business.

I’m not quitting writing.

To take things to the next level, I need to have more money coming in to support my family and my imprint, Ex Parte Press. The schools seem to request more cash for projects, school trips and class support almost weekly. Bookbub promotions are not cheap. And yeah, that living room rug is a bio-hazard that no carpet cleaner can cure. Back to work I go.

The Good News

The day job isn’t so demanding in the number of hours it takes.

I can write between clients and still be very productive. In many ways, my day job will be an ideal complement. I can control my time and I still work for myself. I’ll have two businesses. That will undoubtedly diminish some book productivity, but I’ll still have more time than most writers so I should not, must not, whine.

It must also be said that in my other, newer business, I’m really good at it. There are much worse things to be doing with my time. It’s noble work that helps people and yes, I am expert. If not for that expertise and writing, I’d be looking on Monster.com for “Hired assassin”. I’ve considered dog-walking, but only if it was 1980 when nobody had to pick up after their dogs.

We do what we must. We move forward. We make what fun we can from whatever we do. That sense of entitlement with which I am sometimes afflicted? It doesn’t serve me. It doesn’t help any of us. I’m earning my readers, one at a time. Though it is deep and dark, we are finding each other in the forest. It’s going to be fine.

~ These are my books. This is the new business. Tonight, as I write this, I feel no chagrin.

Filed under: author platform, authors and money, book marketing, getting it done, self-publishing, Writers, writing tips, , , , , , , , , , , , ,

Top Ten for Writers: What matters?

1. Don’t take a paragraph (or a whole post!) to apologize for not posting to your blog recently. They didn’t notice your absence. You have their eyeballs for a few seconds now. Don’t waste their time with throat-clearing or they’ll click away because you don’t have anything to say.

2. “Cover reveals” don’t attract anyone but the people who are already into you. They might not hurt. I’m saying they don’t help. Find a topic that matters to you and your readers instead. To spin an old quote, mere familiarity breeds contempt, but commonality makes friends.

3. Character interviews may be interesting to a few people, but only after they’ve read your book. It gets no new readers. Character is revealed through dialogue and action within the book. In promoting a book, it’s boring without narrative content and context.

A better suggestion:

Soon I’ll interview author Mark Rayner for the Cool People Podcast. When I asked him what he’d like to talk about, he didn’t say his characters, publishing or his writing process. He wants to talk about the themes of his book. I’m looking forward to a cool interview about the singularity and how technology affects all our lives, for good and bad. It’ll be less about him and and his book and more about readers. Then they’ll want to buy The Fridgularity, his funny, smart, entertaining novel.

4. Lose long dedications in ebooks. I’ve done this because I have much for which to be grateful, but it cuts into the online sample. Stick it in the back or put a link to it on your author site. Active links to your websites and other books will expand your circle. Your inner circle will understand.

5. The Table of Contents in your ebook doesn’t have to be in the front. That’s inertial thinking from paper publishing. For fiction, at least, stick it in the rear of the book. They can get to it on their e-reader, if they want it, by hitting “Go to”.

This is especially egregious when you have a long, dark poem as a TOC (as I do in This Plague of Days). It’s something else that cuts into the length of the online sample if it’s up front.

6. Do not complain about the demands of marketing your books. That’s telling readers that trying to reach them is a burden and they are unworthy of your time.

I’m still seeing this. Any potential reader who’s done manual labor, worked retail, been unemployed and/or worked for a boss? Yeah, they all hate you when you complain about being a writer. We have the best job on earth. Even if we aren’t getting paid for it yet, it’s still that awesome.

Instead, do what’s fun for you in otherwise unproductive time, after you’ve hit your word count for the day. If a Twitter account in the voice of your character is fun for you, try that. Unless your character is amazingly funny, profound, unique or wanted for spying by the NSA, it probably won’t pay dividends, but at least you’ll be having fun.

Connect on Facebook with people. My most meaningful interactions probably happen there. Since a reader helped me identify how my Facebook settings shut people out, I’m interacting with more people.

You can even go out and meet people in the real world. I understand non-virtual, human interaction is still a thing. I read about it on the Internet. It sounds dangerous, but you can sell paper books that way.

7. The demands of the work drain our energies so we talk too much about being a writer knocking back coffee. I’ve done it, too, and it’s cliche. Time to say something new. Something about wrestling elementary school teacher-dragons naked maybe. Hm. Gotta work on that metaphor so it sounds less fun.

8. Cramming too much information on your business card doesn’t work. Trying to cram the whole story on your book cover doesn’t work. Any promotional stuff that is too long doesn’t get read. Get your graphic design and white space to do more of the work for you.

The British Special Boat Service’s former motto was “Not by strength but by guile.” Good news! We’re writers! We have the resources to use guile. Writers and small publishers don’t have enough money to attack with strength.

9. Speak with. Engage with readers. Do not talk at readers so much. Talk less about you. Talk more about them. (Nice jammies you’re wearing today, by the way, and I especially like the lacy, red bustier…sir. Better turn off that laptop cam.)

10. Talk more about what you love and less about what you hate.

People enjoy reading about what people hate, but they don’t like the hater or even believe them. For readers to get to know you, they want to know what you’re for and what you read and what you think. Or that you think. Talk about what matters, both to you and to them.

Some writers steer clear of religion and politics for fear of offending.

Sounds like a quick way to be irrelevant and bland.

As a writer, your ability to communicate makes you important to any heavy discussion. You can even contribute as a human being. Your thoughts on violence, poverty and all the ills of the world are far more important than your little writing career. If someone doesn’t read your book because you’re a vegan, for instance, do you really think you’re missing out on a thoughtful and fair review from that person?

Kids are starving and you’re really worried about losing a few reactive sci-fi readers because you’re for X and they’re for Y? Really? Surely the kids are worth losing a few bucks, aren’t they?

I’d rather express my politics on Facebook from time to time. I’d rather win more readers I like. I don’t have to have readers who agree with me about everything. However, I don’t write books for dumb people. Trying to be liked by everyone is chasing a goose into an acid factory that’s on fire. We may be poor and desperate for readers. That doesn’t mean we have to be pathetic.

But yes, it does matter that reasonable readers generally like you. (So follow the Wil Wheaton edict and “Don’t be a dick.”)

I don’t want people to be excited to read the next This Plague of Days. I want them excited to read the next book by Robert Chazz Chute, no matter if I’m writing about zombies or Shakespeare or my funny assassin. Most readers tastes are very genre-specific, but if they like you, they’ll try your other stuff.

I’ve read all of Stephen King’s work except for The Dark Tower stuff. But I did try it. That’s all anyone can ask. After that, it’s down to individual tastes.

So be nice. Be authentic. Be committed to The Good.

And write good stories. Tell the truth through lies. Bypass prejudice and reach their minds by making them laugh first.

Writing good stories will get you more readers. Write great stories and that will come. Or maybe it won’t, but the writing and the stories matter. It matters much less than starving children and nuclear proliferation, but be fully in this world as you create better worlds.

To be heard, we must have something to say that matters to readers.

Filed under: author platform, Writers, writing tips, , , , , , , , , , , , , , , , ,

Are readers changing and what does that mean to writers?

A friend of mine is an old-school, English major sort of guy. He was extolling the virtues of literature as we once knew it: contemplative novels; long treatises on the nature of the human condition; and “serious” novels chosen by a small cabal of unknown gatekeepers. His eyes gleamed for the nostalgia of MFA glories, tiny lit mag aspirations and the New York Times bestseller lists of old world, analog publishing.

This is the sort of conversation that takes me places I didn’t expect to go. Only in talking it out, and writing it out here, have I discovered and understood what I think about New versus Old writing, reading and publishing.

The “issue” is, have readers’ tastes changed?

All generalizations weaken questions and answers, but there’s validity waiting down there in the dark. Let’s delve.

Pre-WWII, many schools in the first world taught Latin and Greek. Long recitations of poetry were valued. My mom was an excellent example of that brand of scholarship. Two days before she died, riddled with cancer and taken low by the drugs meant to ease her pain, she recited, “The Village Blacksmith” by Henry Wadsworth Longfellow. My father listened, tears in his eyes, as her voice came, suddenly strong. “Under the spreading chestnut tree, the village smithy stands…”

Latin’s gone and Greek’s forgotten, unless you’re Greek. Rote recitation has ebbed. Penmanship as a skill is dismissed as obsolete. With the economy what it is and university fees rising, majoring in English is quite a luxury. I’m sure there aren’t as many women’s studies or Medieval studies programs as there were when I was in university. There’s a greater emphasis on job prep now. If you’re some kind of doctor or engineer, you can still make university pay. It seems we have less time to think about big issues, though. Like what happens when the doctor fails and what awaits us in the Abyss?

I guess, for that, there’s idiotic YouTube distractions and warm, fuzzy Facebook memes.

The rest is up to us, the writers.

Some curricula we’ll miss and others we’re glad to let go.

I feel very lucky to have received the one course in university I relished most. The Foundation Year Program at the University of King’s College was the history of philosophy and the philosophy of history. Best course ever. They called it a “programme” because they were the sort of Canadians who aspired to reek of British universities’ plummy pretension. Those Brit professors they emulated would look on us as snow-shoed colonials, but where else in Canada could you ask “what is the soul” and watch duelling professors fight over the answer for half an hour?

It was a great opportunity. Job skills were approached somewhat tangentially for many of us. We don’t know how to weld or split the genes for Monsanto that will kill us. With the death of newspapers, our journalism degrees are largely quaint and useless, but damn, we’re great conversationalists.

But that’s more nostalgia. What about now?

Many high school students and their families are seriously challenging the value of a university degree given that no jobs are waiting. Add  in the costs of paying off that bill for most of the rest of their lives. Or never.

University fees have put on a lot of weight and are suddenly much less sexy. As the middle class shrinks down to the working poor, the dream marriage of career and long, happy retirement is doomed.

The generations who dressed up for air travel and studied Greek laid the groundwork and built the infrastructure for our modern civilization. They were sharp enough to use slide rules to deliver humans to the moon and back and dumb enough to invent the atomic bomb.

From what I’ve observed, “kids today” are probably up for the great and bad challenges, too. However, our politicians suck and so bridges and highways crumble and kids starve.

All civilizations that manage to rise, fall. We’re on the slide. As writers, we can help slow the inevitable, discourage idiots from hastening the collapse and/or entertain everybody on the way down.

What are the “classics” going to be for students now?

To Kill a Mockingbird? The Old Man and the Sea? Romeo and Juliet? Goethe?

I don’t think so. What students across North America and beyond will have in common as adults are these new classics: Breaking Bad, The Walking Dead, and Glee. These are our culture’s touchstones at the moment. 

And get used to a much more transient definition of “classic”.

Lucy crying at Desi for a job at the club is classic comedy for today’s waiting-to-die-on-a-ventilator-in-a-few-minutes generation.

For us? I’m not sure they make funny sit-coms anymore. And I don’t think I’ll be in an old age home some day screaming deafly, “Anybody remember that Frasier episode where Niles had heart surgery?”

This year’s college freshmen aren’t talking about their common love of Tolstoy. Take any pair of well-educated, first year roommates and, if and when they talk culture, they’ll be talking about the good old days of The Sopranos and The Wire. They’ll speak of Hollywood all the way back one decade, when the movie machine didn’t suck like Dyson vacuum cleaners. That’s if they aren’t talking sports.

Pop culture, not Euclid, is our commonality now. When you’re looking to make new friends on a bus trip, don’t ask what your sexy seat-mate loved about Dante’s Inferno. (Trust me, I tried it. It’s not the touchstone I’d hoped for.)

The habit of reading is established (or not) in our early years or in jail. But it’s not all on parents and educators and the prison industry. The market has changed, too. Our attention is fractured by so many choices. Writers are competing with Grand Theft Auto and free Internet porn. Talk about quixotic aspirations!

What does this mean to writers? I’ll tell you what I told my friend about writing and publishing:

1. Authors are expected to produce more books faster to gain readerships and hold them.

2. Series and serials are in. Writing books like a TV season (as someone complained of This Plague of Days recently) is in. No, I mean to say it’s IN! As in, that’s what I meant to do!

3. Pop culture references are in. They light up the cozy familiarity cells of the brain. Trying to make books “eternal” with zero pop references? Out.

4. More genre mash-ups are in. I sure didn’t see zombie erotica coming, so slice that mash as thin as you want. Keywords are relevant. Bookshelf labels are much less relevant.

5. Pulp. We can push back the walls of what readers expect from pulp, too. The Cuban assassin in my crime novels is politically aware and has a lot to say about drug addiction. My latest work tackles global warming, US foreign policy and the nature of God, though the recipe’s nutrients are hidden in the neuro-fudge cake of zombies versus vampires.

6. Niches are in. Appealing to a deep niche is achievable. Trying to appeal to wide audiences is out, or at least it’s something that happens to you. It’s probably not something you can make happen.

7. Ebooks are here to stay. Seems obvious, but there’s still some resistance from publishers on the remote island of Manhattan who don’t know the war is over.

8. Shorter books are in. I once thought that meant short stories are coming back, but by my sales stats, either I was wrong then or I’m impatient now. The economics and timelines of more books, faster, demand shorter books.

9. Intermediators will return with honor. The more books you write, the more you wish you had help. This week I lost four hours of writing to formatting a print book. We, the relentless writers and publishers, need help. We’ll be looking for more minions and partners, though, not publishers. After months of sixteen hour days, I am exhausted. Viva la outsourcing!

10. Hybrid authorship is becoming more appealing, as long as we retain our e-rights and audio rights. Once the Big Five stop chiseling their contracts in stone, call me.

11. Book prices will still be all over the place, charging what the market will bear.

12. Jonathan Franzen will still complain about social media comprising the end of the world, but Huffington Post will give up publishing his rants. The Amish aren’t Huffpo‘s demographic. The irony of complaining about social media on the Internet will swallow itself whole and disappear in a flash of yin quantum, pixelated justice, balancing out Franzen’s Neo-Luddite yang. Gee, I hope media starts ignoring Anne Coulter sometime soon, too.

13. Blog posts like this one won’t survive. Too Long To Read and too snooty by half. Unless you’re deep in my niche, who’s got the time for these presumptuous pronouncements about my betters?

Relax.

Breaking Bad taught as much or more about the dangers of hubris than any Greek tragedy.

Everyone’s reflex to hate the future is just resistance to change away from the comfortable. Nostalgia is not thinking. It supplants thinking. It’s an old blanket that’s getting ratty.

We will adapt until the grid collapses and we start eating rats and insects to survive. Then we’ll have more time to devote to those deep conversations we’re not having. Those end of the world stories around campfires are going to be awesome.

~ Find out more about my books and podcasts at AllThatChazz.com and ThisPlagueOfDays.com. Defy expectations and love me for me, because I miss Heavy D.

Filed under: publishing, Writers, writing tips, , , , , , , , , , , , , ,

Marketing books: Thirteen video options

Season One of This Plague of Days is free until midnight tonight.

Season Two launches in two weeks.

Book trailers are problematic. Video can be done well. It often isn’t.

Most of them are too long. Production values are typically lower than viewers’ expectations. We’re trained to expect CGI on the level of major movie studios. Also, there’s little evidence trailers generate any sales. Go big and you’ll spend money with no return on the investment. Go too small and you might not be proud of it. Here are magnificent options, ranging from giving up and doing zilch to going big. Since I’m in touch with reality, most options are no-budget or low-budget.

Alternative 1

Don’t do it. It’s not worth the bother.

Alternative 2

Play with iMovie in your spare time. If it’s fun, great, but certainly don’t lose writing time to it. 

Alternative 3

Rather than worry about making a little movie and learning an editing program, do six seconds on Vine and/or fifteen seconds on Instagram. Focus on one quick, easy message. Don’t spell out the link to the camera. Leave the link in the caption. Note that people love video with cats.

Alternative 4

Upload to Youtube from your camera, iPod, iPhone or Android. Viewers will be more forgiving of low production values if they see you didn’t try to make it fancy. Just talk to the camera with a joke and/or announcement.

Alternative 5

Video pulls more clicks to your blog. Combine it with punchy posts for greater effect and more subscribers.

People have more tolerance for a short, laid back video than they will for long blog posts. For instance, yesterday’s post went deep into serialization and book pricing strategy. It was only for the most serious of book marketers and publishers. However, many more readers will click the video above and read this blog post for information because it has video and the text is breezy and scannable.

Alternative 6

Focus on what’s cool or ironically cool. Make it fun for you and the viewer. Try for the opposite of earnest and don’t try to tell too much of the plot of your book. Let the visuals do more work. Entertain first and come sideways at giving out information. One of the best book trailers I’ve seen was an author who talked about the glamour of the writing life while he scrubbed toilets.

Alternative 7

As I’ve suggested in the past, try a quote trailer. A quote trailer simply pulls intriguing quotes from your book. Don’t forget to include a buy link. Keep it short. No spoilers.

Alternative 8 

Use Animoto, as I did, for the video above. I already had the book covers. It took all of five minutes to use the free option for a video shorter than 30 seconds. The fire effect was appropriate and the music was a nice fit. Cool, huh? Animoto includes sharing options so you can export it to Vimeo, YouTube, Facebook, etc.,…

Alternative 9

If people don’t respond to your stabs at filmmaking, try making it more about you and how you can help others instead of making it about the book. Video reviews and how-to stuff get more hits. Funny’s always good, too.

I put up video of my podcasts to get more viewers and listeners. Some people simply prefer video to audio, or a YouTube video is how they will discover a podcast. Interaction in an interview setting can be easier to pull off than talking directly to the camera. Some people, like Hugh Howey, do it well and even dance for reviews. For most of us, solo videos look like hollow-eyed, stuttering hostage videos pleading for ransom under the threat of death.

Alternative 10

Have you set up your YouTube channel yet? It’s a great place to collect your video book reviews, too. Video reviews get more attention on Amazon than written ones, so it’s worth doing, for you and for authors.

Alternative 11

Go with Fiverr.com and get help to create quick videos like I did for my promotion plan for This Plague of Days. Check out my video samples at the link.

Alternative 12

If you really want to go big, get a semi-pro involved. There’s no proven ROI and most professional video production is expensive. Therefore, consider approaching a drama class or a film school. If your book trailer becomes a school project, at least your vanity project will benefit the education of a young actor or filmmaker in a concrete way. You could go the Scott Sigler route and make it a contest. Since every entry went up on YouTube for judging, Sigler’s books got multiple ads and multiple hits.

Alternative 13

I think Kevin Smith and Steven Spielberg are available for princely sums, but if you’ve just won the lottery, go with any of the above options and get your video production done free or cheap. Starving children everywhere would appreciate your generous donations. If you’re rich enough to consider professional directorial help, good karma’s the better way to go.

BONUS

Are you on Bookbub? Here's what the email looks like for my TPOD promo. Sale ends at midnight, never to return. Enjoy.

Are you on Bookbub? Here’s what the email looks like for my TPOD promo. Sale ends at midnight, never to return. Enjoy.

Screen Shot 2013-09-19 at 12.53.17 PM

Bookbub allows you to showcase deals to many targeted readers who are interested in your genre. Got a deal? Get noticed with Bookbub.

Filed under: author platform, book trailer, Books, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , , , , , , , ,

The Secret Alphabet of Independent Publishing

"You will laugh your ass off!" ~ Author of Cybrgrrl, Maxwell Cynn

“You will laugh your ass off!” ~ Author of Cybrgrrl, Maxwell Cynn

A is for All of it, which is what we want. (A used to stand for Agent.)

B is for Book, of course, and ebooks are “real” books, too. Literature is about the content not the container.

C is for Cutting prices. It would be bad for writers, but at 70%, we’re still getting paid more per unit sold than in traditional publishing. Also, price cuts sure make now a great time to be a reader.

D is for Deadlines. Don’t take forever to write your book. More time procrastinating doesn’t make a better book.

E is for E-books on E-readers. But you know your kindle is a transitional device, right? The phones are getting bigger again and tablets are coming down in price. We don’t want a device to do one thing. We want one device to be a web surfer, camera, phone, app catalogue, music box, GPS, ebook reader and best friend on our hip.

F is for Future. It’s the direction to look. If you don’t like it, you can change it whereas the past requires an annoying child named Sherman, a dog named Mister Peabody and a Wayback machine.

G is for Guidelines, because guidelines are malleable. There really aren’t many unbreakable rules worth obsessing over. You already know the rules because they’re obvious or you ignore common sense or you’re a slave to unthinking tyranny. The cool kids prefer more options.

H is for Hope. It’s good to have some, especially in this business. When there’s no reason to have any, that’s when you need it most.

I is for Intermediator. Have as few of these as possible. Upload your books yourself if you can, or get help from an independent contractor. This will allow you more choices of forks down the road.

J is for Just you. The myth and prejudice against independent publishing is that’s it’s just you. You are alone, except for the editors, graphic artist, beta editorial team, volunteers, publicity teams and whoever else you can hire or cajole into helping you get your book discovered. Sure, other than that little cyclone of industry, it’s all you.

K is for Killing characters. Killing someone readers love who they were sure would make it to the end? Delicious. (Note: killing darlings is overrated.)

L is for Love. It’s why we write. If you have other motivations, that’s fine, but releasing dopamine as you create is, like reading, a very rewarding addiction. The biological pharmacy in your brain simulates love. Endorphins won’t land you in a dirty rehab unit with a roommate who won’t stop telling that story about the time he tried to get high on burnt bananas and smoking his own hair.

M is for Money. It can happen, but probably not so don’t write for money. As above, write for love. If money does happen, people will resent you slightly less when you claim you never expected it.

N is for Naysayers. Most of them will never write near as many books as you will. Just say no to naysayers. If you sleep with your naysayer, someone’s in the wrong bed.

O is for the Obsession to know things. It seeps into the writing so you can drench your fiction with non-fiction and trenchant verisimilitude. For instance, This Plague of Days, Season Two weaves the Apocalypse with interesting tidbits about Irish legends, military history and the mortal wounds inflicted by the blue-ringed octopus. Mine is the only zombie/plague/autism story that teaches you Latin in an entertaining way, guaranteed!

P is for Portent. Warnings that something big is about to happen are especially fun when you give readers an earnest warning and they still don’t see it until it coming. They’ll only see the clues in retrospect. Secret trails to revelation and love of language are why people reread books. Do it well and someone might think your book isn’t just suspense, but maybe even “literary” or (praise Thor) “important”.

Q is for Quitting. If the project is wrong, quit. If it’s right and you’re just whining, quit whining and finish it. If you aren’t excited to write this book, find another you will be excited about all the way through or for our sake, please do stop. 

R is for Ripoffs. It’s a minefield out there: Fake agents who try to make money off reading fees; publishers who won’t pay; people who use disreputable business practices and call them policies. (R is also for Research. It’s how to avoid R is for Ripoffs.)

S is for Sustained Action. Promoting your work need not be an exhausting blitz. Dig in for the long game and promote at a slower pace. Don’t promote the same stuff to the same audience all the time lest you exhaust them. Keep writing new books. Don’t pin your hopes to one book. Sure, you might accidentally hitch your wagon to a star, but chances are excellent you’ll hitch your wagon to a stump, especially if this is your first rodeo.

T is for Trying. You’ll hate yourself if you don’t try. Losers will hate you because you did try. That’s why they’re called losers. They work from a different definition of failure than you and I. They confuse boring with winning.

U is for Unpublish. If something isn’t working, take it off the market and replace it with your tweaked story, new cover or new edition. Unlike traditional publishing, you have more options. You can adapt. Ours is a different, more flexible, business model. Use that advantage.

V is for Victory. There is no victory. Banish the concept from your life. There are only ups and downs and we’re all trying to make more ups.

Victory is very useful in fiction, however. Readers want to escape real life’s mundanity so it makes them happier when the protagonist achieves victory at the end of a story.

To go all Conan and see your enemies driven before you and to hear the lamentation of the Evil Mort from Accounting? That’s fiction. Working in a cubicle farm with no hope of retirement while Mort gets promoted and vacations in Brazil? That’s real. The real-life Mort is why we all crave escape into stories.

W is for Wit. They say brevity is wit’s soul, but I can take a pounding of wit in dialogue all day and all night, Mr. Sorkin.

Please note that snark is not quite wit. That’s a blunt tool meant only for peeling the outer layer of flesh. Meanness is the opposite of wit. That’s a blunt fool’s weapon. Wit’s funny and smart. When that sword cuts, we see light flashing down the steel blade. Wit allows the victim to take the hit and nod, “Touché!” with a smile.

X is for X-ray vision. All writers have this power. I can see into purses and pockets and the lives of strangers at the mall. I can work backward or forward to tell you who they are and their story of heartbreak in their senior year of high school. I diagnose disease at a distance. I know what you did last summer. I can give your life history and your death meaning, so do not screw with me.

Z is for Zero. It’s what we’re paid for writing. We are never paid for writing. We write for love, remember? If the money ever arrives, we’re paid for putting up with dehumanizing reviews, pretending to take them well and staying silent about them forever. We’re paid for the sad paperwork at tax time. We’re paid for the sting when someone sneers with casual cruelty, “So, are you a big deal yet?” We’re paid pennies an hour for the sacrifices our loved ones make so we can keep writing. 

Writing a good book is a happy, selfish act for the writer.

We are addicts, helpless in our defiance and desperate to monetize our work so we can have the freedom 

to score more of Creation’s sweet biochemical cascade.

Escape reality. Get high on a story.

~ I am Robert Chazz Chute, the author of Self-help for Stoners and this was the high I was talking about. This Plague of Days, Season Two scintillates brains October 1. Get Season One and check out all my books here. I hope to be your favorite candy man one day.

Filed under: author platform, Publicity & Promotion, publishing, Writers, writing tips, , , , , , , , , , , , , , , , , ,

Writers: Are you sitting on the money?

They call it the Cliff. You can do Author Marketing Club and Bookbub and free promotions and blow giveaways out the digital door. You can even start catching fire and getting traction and selling books for (gasp!) actual money. Then, the fall from grace comes. Sales drop off, often steeply. What happened? You ran off the Cliff. Lots of people do. In this post, we’re going to think about climbing back up and promoting our previous works again (and doing it better this time) because I suspect we’re sitting on money.

I’m rethinking the old marketing paradigm that’s always oriented to what’s new. 

It’s the thing we should question most: accepted wisdom. Despite all my efforts, old wave thinking is still permeating my brain. In traditional publishing, you get a short window to get traction and then the bookstores return your books to the publisherCrack the Indie Author Code for credit. That’s the structure of the short tail market. In long tail marketing, our books are up forever (or at least until the cyber war brings us all low). Still, we tend to think of our books as hitting big (or not) and then the graph points down. We’re mimicking thinking and marketing patterns from traditional wisdom because all old ideas are awesome, right? Oh, wait…

Case #1

I’ve been meaning to do this for a while and by not sleeping, I’m finally getting to it. I pulled Crack the Indie Author Code and Write Your Book, Aspire to Inspire from print. I didn’t like the look of the interior design. I’m fixing them and will make Crack the Indie Author Code available in print again soon. (They’re both still out there as ebooks.)

Self Help for Stoners JPEGCase #2

Self-help for Stoners was my first book. It’s funny and strange and with an intermediary. I used Bookbaby for that collection and I want to get it back at Ex Parte Press and put it out myself. I’m sure I can make it go higher once I have full and instant control of the marketing. I queried Amazon about the process today because I’m afraid of losing the reviews. Either way, I do need to steer my ship and reach out to stoners and non-stoners, alike and anew. (If you’re a Bigger Than Jesus and Higher Than Jesus fan, my luckless Cuban hit man appears first in Self-help for Stoners, by the way.)

This post won’t help you much if you only have one book to sell, but here are my thoughts on renewed marketing efforts: 

If you have one book, write more. No whining,

If you have a backlist, who is to say what’s old and what’s renewable? You’re the one to say.

If you have a bunch of books, I bet you’re a better writer by now. Why not revisit those books and do new editions?

Consider the power of bundling books. You could enliven your Amazon dashboard with more happy green up arrows. Stop sitting on the money.

Lots of people missed your fledgling efforts the first time. You didn’t know what you were doing. Who did? Any book they haven’t read is new to them. 

The most powerful promotions tend to be the first ones. But maybe that’s because we don’t put the same marketing efforts into books we published a couple of years ago. In digital, the term backlist is less relevant. As long as it’s clear it’s a new edition or a new launch or you’ve added material, what’s the problem? 

Maybe those early efforts flopped because you had a lousy cover. Get a new, better cover* and launch it right this time. With all you’ve learned about marketing since your early efforts, it’s bound to do better, right?

Most fiction doesn’t get stale. Our efforts get stale because we want to focus on the new thing. Maybe the old thing is only old in your mind. With some tweaking, a fresh edit and a new campaign, you might have a book people will love and buy. Reuse, recycle, repurpose. Turn short stories into collections. Open up to new possibilities with prequels to your books. Tie books together. Add to your series. Serialize. There’s plenty of fun to be mined in what you’ve already accomplished.

Your problem with these suggestions isn’t necessarily that my head is full of feathers. Your problem is the same as mine. This will take a lot of time and you feel you’ve already covered this ground. But most of us didn’t cover this ground well the first time. There are new promotional tools now. Yes, time management can be tough and we can only do what we can do. But that’s business. We are not special snowflakes, but we’re letting good stuff go cold.

*About good covers, I know a guy. He’s Kit Foster of KitFosterDesign.com. He’s an award-winning graphic artist with an extensive portfolio who works well with indies and traditional publishers. Like my covers? Kit did them all. Check out his site. You’ll be glad you did.

Dark Higher Than Jesus banner ad

Filed under: author platform, Books, ebooks, Publicity & Promotion, publishing, , , , , , , , , , , , , , , , , , , ,

The World’s End…and our beginning

TPOD season 1 ecoverFor most, the last milestone of summer just slipped by. Labor Day’s demise means the end of bikinis, bikini dreams and the return to indoctrination centres. But Time’s notches are  artificial milestones, like New year’s resolutions, your anniversary or waiting to start your new diet on Monday morning. If you need to begin again, now is the time whenever now happens to be.

For instance, don’t wait until it’s your anniversary to send flowers. It’ll mean more because it’s not a special day. Any day can be made special, momentous or mundane. Our choices make it so. Let’s take a moment to think about those important choices and a fun Simon Pegg movie.

I saw The World’s End today.

Mostly, I liked it, especially when it didn’t take itself seriously. However, between that and the trailer for Last Vegas, a depressing theme returns. Last Vegas is old guys “getting the band back together” for one last blowout party before making funeral arrangements.

Even the last Bond movie explored mortality’s dark territory. Note to Hollywood: James Bond getting old is something no Bond movie should ever explore. Bond is timeless, cool and indestructible, just like we wish we were. We want a vicarious thrill ride with babes sporting unlikely names, not a vicarious prostate exam.

Comedies that pound on mortality? That’s a hard target. Getting old and worrying about mortality are what doctor’s appointments are for. When I’m guzzling overpriced popcorn, I don’t want a reminder that my time is limited. If the best is behind us, why go forward unless it’s merely out of habit? (Insert Jack Nicholson impression here: “What if this is as good as it gets?”)

So let’s focus on the positive.  

Defy the forces of Time. Ignore Time’s dictates. Do what you want to do. Often, when we aren’t doing what we want to do, we’re forgetting:

  1. our dreams from childhood.
  2. that our time is limited.
  3. who we are.

Reality check: But most of us can’t do all we want to do.

As per my last post, I have to start another business to shore up Ex Parte Press. But I haven’t forgotten childhood dreams, mortality or who I am. Simon Pegg (whom I love, but geez, man!) wouldn’t let me forget, even as I tried escape into a movie to forget my problems for a couple of hours. It’s not Simon’s fault, though. I identified too much with the film’s immature main character crying out, “We want to be free!” and “They told me when to go to bed!” 

I’m still working toward my dreams and freedom. I’m still writing brain tickles and suspense. I hope you’re undeterred and writing madly, too.

If not, don’t wait.

Begin again.

Now.

Live a life full of new beginnings and you can ignore what happens just before the credits roll.

~ Robert Chazz Chute is the author of a bunch of books. His neural net fires into the dark wildly. He does not wear collars. He eschews ties. If you want an easier, happier life, those are bad bets but a jerk’s gotta do what a jerk’s gotta do.

 

 

 

Filed under: getting it done, publishing, Writers, , , , , , , , , , , , , , , ,

Breaking Bad and making better storytelling choices

Season One has five episodes. Get each one for 99 cents or get all of Season One at a discount for $3.99.

When you’re in the trenches (and by that I mean when you’re at your keyboard) you must stay true to your vision. There are artistic choices to be made that will challenge some readers’ expectations. Choose more conflict and damn the torpedoes.

For instance, at the beginning of This Plague of Days, the protagonist’s sister, Anna Spencer, isn’t particularly likeable. She’s not over the top, but she is a hormonal teenager whose brother is on the autism spectrum. She calls him Ears because he has big ears. She loves her brother, but she can be mean. She’s jealous of the extra attention he gets because of his challenges. She treats him the same way many siblings treat each other in their formative years. If you’ve ever had a sister, or been one, you’ll recognize her turmoil as she matures. Now add the plague apocalypse (and later, scary, infected cannibals) and you’ve got tense family relationships facing a storm of trouble raining down evil doers and crazy cakes.

Readers who only read Episode One might not care for Anna much.

Impatient readers will never get to see how badass she gets. (I’m revising Season Two now and she’s nicer, but still working her way to badass.) If they quit reading at Episode One, they’ll never find out how circumstances and time transform her into an interesting, brave and responsible woman. Anna Spencer has an arc. All my characters have arcs and their own stories to tell. To have those stories, and the complexity I insist upon as a storyteller, the characters can’t begin as static, happy stereotypes.

This Plague of Days has nuance. Some characters you think are good now may surprise you with what they’re willing to do later. Characters you assume are bad may have altruistic motives that aren’t clear up front. Some writers say we shouldn’t even write “characters”. We should write people in all their complexity. The people you write about have to transform, and I don’t mean from likeable and nice to slightly more so.

Think how ineffective Breaking Bad would be if you didn’t watch Walter White’s transformation through the show’s seasons.

He starts off as a nebbish who reached for the brass ring and fell short. A cancer diagnosis turns him from an ordinary Chemistry teacher into a cold and calculating drug kingpin desperate for respect and safety. The cool thing about Breaking Bad is, today’s solution is always tomorrow’s problem. His character arc is entirely logical each step of the way. Throw in a fatal flaw and a few reversals and he ends up in an insane place that is believable over time. 

If Walter White had started out evil, you don’t get grim fun and complexity. You get another stupid, failed TV show (starring cast members who used to be on Baywatch) cancelled and forgotten after half a season.

Another example: Points of view must change.

In This Plague of Days, I made choices to introduce more family strain. This Plague of Days isn’t just about viruses, zombies, fires and firepower. It’s about people under pressure.

The mom is a Christian. The father is an atheist.

Faced with mortality, the mom becomes a Christian with doubts and the dad becomes an atheist with doubts. I believe in readers and I follow the story wherever it leads (i.e. toward more conflict.)

Issues of atheism versus faith are not presented all at once. This isn’t a college seminar. Near the beginning of Season One, the atheist has his say. That may repel some readers who won’t stick around for his confession, feelings of abandonment and transcendence. Too bad those same readers won’t hear the mom’s counterpoint, either. Impatient readers might seize on one aspect in the early going (for or against God, depending on when they stop reading.) I feel it’s an honest, necessary exploration woven into the fabric of a much larger story. (Not that it should matter, I’ve been a believer and an atheist but not at the same time.) I’m not pushing an agenda. I’m pushing for brain tickles. If you want to be pulled into warm marshmallow, read Chicken Soup for Something or Other. I write suspense. Not everything is for everybody.

Readers will draw their own conclusions about religion (or ignore that small aspect of the story completely.) Zombies turn some people to God. For others, zombies turns them away from faith. Put a wife and husband at the edge of the end of the world and I guarantee religion’s going to come up. It’s not my job to make up anyone’s mind. It’s my job to tickle brains and make the debate honest and interesting while the struggle for survival gets harder. Context is everything.

Don’t pander. Follow the Art and the Conflict

People will draw conclusions about you from what you write. Don’t be afraid of that or your story will suffer. You’re a writer, so we already know you’re brave and have an unreasonably high estimation and expectation of the human race. Live up to that commitment with every chapter.

Respecting the reader doesn’t mean that you try to make them like everything they read. However, most readers stay longer with stories that challenge them, make them think and make them laugh. Don’t let it come out as an info dump or a teaching moment. Let it come out naturally. Don’t make your story a seminar on your beliefs. Do let characters have strong, conflicting points of view. Have a spine, but don’t force conclusions. Let the reader do that work for themselves. Always leave room for doubt.

For the Readers

I guarantee, when you read This Plague of Days, you’ll read things you’ve never read before. You’ll learn things you probably didn’t know. (I did!) And you don’t have to agree to anything. It’s a book. It’s not a threat to the tenets of your existence.  

A fun book is a ride at the carnival, an exorcism of fears, a voyeuristic pleasure, an extended brain tickle and a happy distraction, first class on the Crazy Train. All aboard to the end of the line.

Filed under: publishing, writing tips, , , , , , , , , , , , , , , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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