C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

06/13/2012 • 9:23 PM 10

Author Blog Challenge 13: The meek will not inherit the earth or a book deal

Cover of "Neuropath"

Have a point of view. Yes, some people may hate you for it, but that’s better than being bland and not speaking your mind. Tell the truth, even when you’re lying through your face and your fiction. Why? Because (1) it’s honest, and (2) who will read bland? Some authors avoid controversy thinking they will keep a wider audience. Wrong. Wimps don’t get respect. Besides, you don’t want to act like a wimp because that’s not who you are. You are a writer. Publishing your book and putting yourself out there for critics to judge is an act of courage. The meek will not inherit the earth and, if they do, we’ll just take it from them.

Last night I read through a forum in which multiple contributors discussed and debated with author Scott Bakker. I am just on my second Bakker book (Neuropath) having just found out about him. I really enjoyed his novel, Disciple of the Dog. I have to say, the forum I read debating the merits of Bakker’s fiction was intriguing. It was not a lovefest for the author. Some criticized Bakker for being a misogynist in his fiction. Occasionally the author himself commented on the thread but the offended and the defenders kept their debate raging without him and Bakker popped in more for clarification and to make sure he wasn’t being misrepresented by others.

Personally, I have to admit I don’t understand the objections or their fervour. Just because a main character espouses some views, that doesn’t mean we are meant to emulate him or agree with him. The character is flawed. It’s fiction. From what I’ve read so far, Bakker isn’t preaching misogyny. He’s describing a character who is a misogynist. I grew up watching All in the Family’s Archie Bunker. I never had any doubt he was a racist and watching a TV show didn’t make me a racist. Characters that have complicated problems and conflicting motivations are interesting. I don’t want to read fiction that is diluted by one ideology that doesn’t acknowledge the world’s realities (and if you do, then go write that book and best of luck selling it.). In my case, I know my titles are a bit controversial and annoy some people, but I suspect they attract more people than they turn away. Those that give my books a try are in for surprises when their expectations are turned upside down, but I think that’s a good thing.

I don’t try to be controversial for the sake getting people in a rage. I call it as I see it because it’s honest and because if you don’t have something to say, something to stir in your reader, why bother writing? Writing that doesn’t stir feelings in readers makes wasted ink and useless pixels. Free speech allows self-expression but also guarantees that you’re going to be offended from time to time. If you’re offended by a piece of fiction or an argument, the answer is, “Too bad.” Don’t read it if you can’t handle it and respond like an adult to work that is meant for adults. You don’t have to read or listen to viewpoints you despise. Just stop reading and listening. (The funny thing is, the people who disagree will stay with something they hate longer than people who agree. People who say they loathe Howard Stern listen twice as long as people who describe themselves as fans. Humans are strange, aren’t they?)

On my latest podcast, in between a couple of jokes and Father’s Day stories, I tackle corporal punishment and explain why President Obama could lose the election in November if he tolerates nuance and fails to embrace dumb. I’m not worried about turning off potential readers. There are lots of readers out there and I’m not interested in catering to people who can’t tolerate free self-expression. They’d probably never buy my books, anyway.

In short, embrace the bad ass in you. 

Click it to get it.

Click for the Self-help for Stoners podcast page

P.S. In the spirit of being bold, have you subscribed to the Self-help for Stoners podcast on iTunes or Stitcher yet? It’s free and strange and you don’t have to be a stoner to love it. Or hate it, come to think of it.

If you like it, please leave a happy review on iTunes. It helps. All the podcasts can be found at AllThatChazz.com.

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06/12/2012 • 9:30 PM 8

Author Blog Challenge 12: How to not write your book

Good thing I wrote a self-help book full of motivation in the form of fiction or this post would really bum me out.

Today’s Author Blog Challenge prompt is:

What’s the most challenging part of your book process?

1. Facebook has some pretty cool memes, I bet. I better check before I settle into the real work.

2. My podcast helps me market my books, so that’s sort of like writing, right?

3. Can I really start the day without watching my recording of last night’s The Daily Show with Jon Stewart first? If that’s wrong, I don’t want to be right, baby!

4. What can I do about my book while still listening to my favorite podcasts: The David Feldman Show, The 40-year-old Boy and The Joe Rogam Experience? Oh, and look, there’s a new Best of the Left and The Jimmy Dore Show! And, oh, look, it’s bedtime.

5. Reading is research, right? I should read another book before I write another chapter. Just to be safe.

6. I hear food screaming up in the kitchen. It’s in distress and I need to smother it with my colon to put it out of its misery.

7. I could do some laundry or feed the skinny pig or make even more coffee.

8. If I don’t get the dishes done before She Who Must Be Obeyed gets home, she’ll give me The Look.

9. Maybe I should go take care of some errands because once the kids get home it will be too late. (For what, I’m not sure.)

10. I wonder if there’s anything else on the Internet? And what time does Twitter close today exactly?

The most challenging part of my book process is everything but my book process.

Oh, look! There’s that helpful fear of cataclysmic failure! That train is always on time. 

Gotta go write.

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06/07/2012 • 11:42 PM 13

Author Blog Challenge (plus a sneak peek podcast*): Outlining, pantsing, spilling & sprinting

If you just popped in for the suspenseful sneak peek podcast, click here to hear The First Fiction Friday Edition of my podcast.

The Author Blog Challenge prompt asked how I stay organized as I write. My methods have changed over time. I used to come up with plots on the fly early on. Then I got scared off from that strategy when I got deep into a dreadfully long novel and found I had to backtrack fifty pages. Hitting a dead end is, well, death. It’s a waste of time and energy and I hate it.

I started outlining because I was writing big books and I didn’t want to lose whole sections of my book in which I was already invested. When you write 80 – 100,000 words or (ye gods!) more, an outline helps. I didn’t write an outline with Roman numerals and all that formal, high school nonsense. Instead, I planned the book one cogent sentence at a time. I described the actions in each chapter to plot the arcs of A and B stories. I looked for where those paths would logically cross, discover the beats and suss out the high and low points. Index cards got to be too much to keep track of, so in the end my outline was just three pages with a numbered list. I read and reread the outline and then I didn’t look at it again. That got me through the big books pretty well.

Recently I read Run by Blake Crouch, and as Blair Warner used to say on The Facts of Life,

“I just had another one of my brilliant ideas!”

It’s about speed. I resolved to write a crime novel with the same furious pace as Run — a book I couldn’t put down. Yeah. I know it’s a cliché, but this cliché is both apt and true in the case of Run. (Great book. Buy it.)

I resolved to do the thing I love with stories. The chapters would be relatively short. They would skip along. There would be lots of twists and turns to my racetrack. I wrote Bigger Than Jesus in about a month, one chapter a day, roughly 2,000 words each. There was no outline. Instead, I wrote with the expectation that I’d get my hero into a troubling cliffhanger at the end of each chapter. If I wrote myself into a corner in the process, too bad. I’d be clever and write my way out of it and keep moving forward. Writing like this is as fresh and as exciting as walking a tightrope naked in a high wind over a crowd of angry TSA agents with a new shipment of polar mint rubber gloves.

Many nights I went to bed thinking that I had no idea what I would write in the morning, but I trusted that I could figure it out. I believed in lightning strikes. The juice kept flowing and with it came a high level of complexity. It’s a crime novel so people lie a lot. If I’d taken longer to write it, it would have necessarily been less complex because I’d be afraid of losing track of the threads. There’s shocking emotional depth, too. Nobody, including me, foresaw the strange and sad angle on my main character’s childhood. It sneaks up.

Why did this work?

1. I knew the opening chapter and the last line so I had a target at which to aim. I’m also a more confident writer than I was with those early attempts, I suppose.

2. If I didn’t know what was going to happen next, the reader wouldn’t be able to guess, either.

3. Speed. The book is not especially long and I wrote it all in a short space of time so I could keep it all in my head at once without getting lost.

How else do I keep organized? 

In the Point File, I note things like street names I’ll use twice and aspects like eye colour so they don’t change from the beginning of the book to the end. I did mess up in having twin brothers as bad guys with names that were awfully similar. I had to go back to make sure I was talking about the right brother at the correct stage of the book.

I always have a Spill File handy so if I do write something that I end up dumping, I save it for later. I might change my mind about how useless it is or I might use it another time in another story. In Bigger Than Jesus, the writing went so quickly and breezily that I never had anything to pour much into the Spill File. I wrote fast and then went back to the stage of writing where I’m always sure I’m a deluded idiot: revisions. I cut, prune and delve. More of the jokes come clear on the second pass, too. Typically, by the third pass, I begin to feel good about the book again. Bigger Than Jesus was just about as easy as writing a blog post a day, actually. Maybe easier sometimes because what dictated the action was logic and surprise. When in doubt, surprise!

Some writers labor under a notion that I once shared: To be good, you must write slowly, perhaps even at a glacial pace, and the serifs are where your heart and soul get squeezed in and choked for blood. There are books I have tinkered with for years. One short story went through many incarnations over a year before I felt I nailed the landing and deserved 10s from all the judges. However, Self-help for Stoners came together quickly and everything worked out well with that.

Bigger Than Jesus will be released in the next week or so and all the feedback I’m getting from the editorial team tells me I’m glad I didn’t buy into the idea that it had to come slowly to be worthy. I think that’s true sometimes, but not always — not for every book and not for every writer. That’s good news because I’m using the same strategy with the next book in the series. It’s coming fast and well and I do enjoy the danger of not knowing what happens in the next chapter. Those angry TSA agents are actually spurring me to succeed.

*BONUS:

Please take a few minutes to enjoy my latest podcast on the author site. It’s The First Fiction Friday Edition! 

It’s a sneak peek at Chapter 8 from my first novel in the Poeticule Bay Series:

An old woman is lost with her tiny dog in the Maine woods and snow is on the way.

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05/17/2012 • 4:24 PM 0

PODCAST: To err is human. To forgive is unprecedented.

As the story of the zombie story writer versus the undead anthology creator emerged this week, lines were drawn in concrete, barricades were built and razor wire was erected around the dignity of being a writer. The writing community was inflamed and things have turned around for the writer. But is there a resolution in sight?

In today’s Self-help for Stoners podcast, I wonder about healing, forgiveness and our capacity to get over the bad stuff. When the world disagrees with us, do we still dig in our heels and somehow convince ourselves the world is wrong? When we’ve won, in our anger, do we keep kicking? Can we move forward, or are all judgments permanent? Are we as good as we can be? And could we, possibly, ever be as good as Batman? After dealing out a savage beating, can we forgive?

Have a listen at my author site, AllThatChazz.com.

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05/13/2012 • 5:32 PM 11

Get heard: Podcast Your Book

Twenty-three episodes ago, I started a podcast to help market my short story collection, Self-help for Stoners. The Self-help for Stoners weekly podcast evolved in directions that surprised me. At first I thought I would just talk a little and read a lot of my fiction. I did that, but then I ended up doing a lot more. I found that podcasting was as creative an outlet as writing is, and in many ways it’s a similar process. Since last November, I’ve talked ancient personal history, TV shows, odds, ends, trivia, movies and ranted  about all the ills of the world. I appeared on seven other podcasts, played around with a few skits and scenario (writing some out at first and later, improv). Often I delivered a word spew in my accursed, stilted, Shatnerian delivery. I’ve gone on too long, repeated myself and sometimes I went too far and got boring, just like real public radio! I’ve done it all for free and for fun. It’s still fun. Before I started, I saw it in the cold terms of a marketing device. What I didn’t expect was to have so much fun doing it. I even got a bit better.

Now it’s time to change it up. What’s past is prelude.

I looked at my stats and, unlike stats you study in school, podcast stats are fascinating. You learn geography lessons looking at podcast stats because the breakdowns are so detailed. I could see where people downloaded my nonsense and conscience from around the world. California (especially San Francisco) loves me. My family back east aren’t too keen. I’m guessing 129 people in Beijing are using my podcast to help them learn English. (God help them.)

All podcasts drop off in terms of how long listeners can stand to listen. There’s a formula (no one knows what the formula is) that correlates how interesting your podcast is/listening time/length of commute and/or how long people can stay on a treadmill while listening to an angry man rant and ramble. I looked at my drop off and decided shorter, punchier podcasts with only the best, high energy stuff was the way to go. As fun as podcasting is, I can’t let it cut too much into writing and revising time, so shorter is better for me and for listeners. I’ll take the time to be more brief and more frequent.

What’s coming:

1. Shorter podcasts will arrive twice a week starting immediately (first new one’s Tuesday and, by the way, MITT ROMNEY IS GOING TO GET IT! GIRD YOUR LOINS WITH THAT SPECIAL UNDERWEAR AND COVER YOUR EARS, WOULD-BE PRESIDENT MITTENS! PREPARE FOR A STERN TALKING TO!) A note to people who are very easily offended: I don’t care for you. I’m not trying to piss anybody off, but weak opinions are boring just as opinions without facts are stupid. Some people think authors should never say anything controversial that might offend and avoid any discussion of religion or politics. On the other hand, those same people believe in paint-on hair for bald guys. I do not hold with being weak on opinions. You wind up making friends with people who’d hate you if they knew the truth instead of being honest and gathering friends you understand and who understand you. Readers and listeners want authenticity more than they want bland and stupid. People who want bland aren’t my readers, anyway, so they can move elsewhere. Via con dios.

2. I will podcast my new crime thriller (coming soon!) one chapter at a time, on Fridays.

3. The new book will be available free as a podcast, but for those who can’t take the rising tension and tearing suspense, they’ll be able to purchase it as a download from Audible.com, in paperback or, of course, as an ebook. The crime thriller will be a series.

4. Surprise! An instructional book is coming this summer.

5. I’m writing The Poeticule Bay series (suspense in rural Maine) and another, apocalyptic book, is on its way.

6. I’ll be going with Amazon’s KDP Select, at least at first.

7. I’m really excited about publishing with Audible. Had I not got into podcasting, the prospect would be intimidating. After experimenting with 23 podcast episodes, recording a book isn’t scary at all.

8. If you aren’t podcasting, choose a niche, get a friend and consider how you can make podcasting part of your book promotion. You might even find you enjoy it. As an indie author, you love creativity, so the mic might have allure you never suspected. 2011 was the year comedians took over podcasting. Maybe this is the year many more of us podcast our books into earbuds worldwide.

Here’s what I announced on my author website today:

Hi fellow babies, as Dr. Johnny Fever used to say. I’m going to be taking the Self-help for Stoners podcast in new directions soon. Hm. That sounds like corporate-speak uttered by a soulless robot in a suit at a vast corporation easily parodied on The Simpsons, so let’s put it this way: I’m changing the format for the Self-help for Stoners podcast starting this week.

I was shooting the wild crapola on the Skype serengeti with my buddy Dave Jackson from The School of Podcasting the other night and he mentioned he likes the variety I present here weekly. Another way of putting it is that I’m all over the road, ranting one minute and doing a skit the next and reading short stories from my collections here and there. I podcast like a chimp with ADD.

So here’s my nefarious plan for world domination: I’m going to podcast twice weekly, but with shorter episodes. I will podcast my new crime thriller, one chapter at a time, once a week, as soon as it’s ready. That’s just a few weeks away as I finish revisions etc.,…. The full version of the book will be available as an ebook, paperback and with Audible.com so if you can’t wait to get your suspense doled out a week at a time, you can go get the whole thing in one fell swoop (or one foul swoop if you don’t care for my peculiar brand of whimsy.)

In the meantime, expect a couple of episodes of ranty fun each week as I go off on my lefty liberal rants, confusing an Ought with an Is and suffering from I Wish I Were King of the Universe Syndrome. There are lots more goodies to come as I ramp up my book and podcast production, my web presence, my readership, my listenership and my army of ninja monkey clones. Stay tuned.

If you like the podcasts, please leave a happy review on iTunes or hit the thumbs-up button on Stitcher. It really helps with the ranking so more happy people can join in the fun, too. And your grudging approval keeps me from jumping off this high, thin ledge. Thanks for listening.

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04/04/2012 • 2:33 PM 0

Kit Foster Fiction: Robert Chazz Chute explains how to raise an army of assassins

Via Scoop.it – Writing and reading fiction

Fun author interviews come from fun questions. Kit Foster interviewed me at his blog. Swing by at the link below. (Kit’s an author and a great graphic designer, too!) Great graphic of my monkey army of ninja assassins! ~ Chazz

Via kitfosterfiction.blogspot.co.uk

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03/16/2012 • 1:04 AM 2

Review, Interview and Podcast News

Many regular readers expect a new podcast from me right about now. Since my throat has closed up and I’m currently absorbing oxygen through my pores, there’s no podcast this evening (though if you missed any, they can all be found at AllThatChazz.com.)

Twisty and twisted. Click the pic for more.

However, I do have sweet and tasty candies for you:

From the NSFW category, erotica author Eden Baylee asks me some piercing Proustian questions and I give some earnest, logical and scatological answers. Not only is it not safe for work, it may not even be safe for your living room. Click here, read there and have a laugh.

Over at The Raven’s Quill, Krista Walsh gives a lovely review of Sex, Death & Mind Control.There are allusions to Dr. Hannibal Lecter. She’s beguiled, so I know my experiments with mind control really are working. See what the fuss is all about and read the review on her site.

Recently, RaeBeth McGee interviewed me at The Writing World. I’m all about the pithy answers about writer’s block, verisimilitude and my enemies will get a clue as to where to search for the hidden secret to my weaknesses! Enjoy in a click.

A new cover is coming for The Dangerous Kind. This time it will be pretty since Kit at KitFosterDesign is pinch hitting for me. It will be more effective because the new cover will include a happy endorsement from a bestselling author.

If you don’t have a Kindle, but still want The Dangerous Kind edition with the vintage cover, you can get it on Smashwords here. I’ve had great reviews of this suspenseful novella. You could be the next happy reader to review this claustrophobic story of greed, betrayal and inner demons in the Maine woods. (Still for just 99 cents! Couch change!)

I shall be podcasting again when my throat is no longer full of razor blades. For now, I think you’ll find these links plenty entertaining. For me? Each of these links taste like affirmation of me as a writer and acknowledgement that I’m a player…excuse me, that should be playah. And all that tastes like chocolate croissant. My thanks to Eden, Krista and RaeBeth! That was fun!

I have major announcements cooking, so stay tuned.

Cool stuff is coming your way.

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03/08/2012 • 11:39 PM 5

One way to find new audiences for your books might be…

What do these things have in common?

1. Learning German from Hogan’s Heroes.

2. My first fight.

3. My other fights.

4. James Bond’s brand of lighter. 

Answer: I talk about these things on my podcast.

I had a surprise last night as I examined my podcast statistics. I’m being found. Listenership is trending up. Even better, I’m being found by people I wouldn’t encounter otherwise.

What is podcasting? It’s radio, on the Internet, usually for free. In a craven ploy to market my books, I named the podcast after one of my books, Self-help for Stoners. When I started the podcast a few months ago, I thought that if I ran out of material, I could always fall back on reading from my fiction. I’m amazed to find that each week I find new things to talk about for a weekly comedy/narrative/sometimes ranty podcast. It’s a lot of fun. It’s harder than blogging, but it’s different from a blog in good ways, too. When I podcast, I’m free to talk about whatever I want so it often ends up going in some weird directions. Surreal, even. Anything goes as long as it interests me and I think it’s fun or funny.

Must you have a voice (and face) for radio? I had a little experience with radio in university, but I don’t have the best radio voice. My delivery can sometimes devolve into such a spasmodic cadence that it’s positively Shatnerian. But it is still fun despite my vocal handicaps. I didn’t think the podcast was taking off and I vacillated between blaming my stammer and my material, among other bits of very personal self-loathing. When I saw the improvement in the stats, I decided I had been too harsh and impatient. (Thing is: I would podcast anyway. I enjoy it that much.)

Why podcast?  I’ve already mentioned it’s a fun creative outlet. Through podcasting I’ve met some really nice people and, more to the marketing point, more people are finding me and my books who otherwise would never have heard of me. What’s really cool is seeing all the places the people are listening from! People listen from all around the world: Madrid, New Jersey, Ireland. I have a pocket of love with 22 downloads in Belgium. A whack of people in Alberta listen to my podcast every week. Somewhere in the streets of Beijing, someone’s got my voice in their ears as they take a bus to work, presumably to learn english (I’m guessing.) By far, the podcast is most popular in the SanFrancisco/Oakland area. Does that play into a stoner stereotype? My podcast may suffer the same problem as my book of the same name: in an effort to get a hook, I might have screwed myself up in the early going with the Self-help for Stoners  title. People sometimes assume my stuff is only for stoners and that’s not at all true. All my books are mostly suspense. In the podcast, I talk about anything I like, tell stories (true and false), read excerpts sometimes, recommend other books and podcasts, and say some really stupid stuff for laughs. Sometimes I come up with something deep…usually by accident.

Is podcasting for you? I listen to podcasts somewhat obsessively. It’s how I get through non-writing tasks like bringing in the wood, doing the dishes  and folding laundry. Having my own show seemed like a natural extension of going indie with books. It’s not expensive to do, though the tech stuff was daunting at first. After some initial one-time expenses and some experimentation with the mic and editing program, the only ongoing cost is that I use a pocast host service (Libsyn) for $20 a month. (I don’t drink so that would have been beer money.) If you decide to go ahead with podcasting, I suggest you save yourself a lot of time and headaches and get Dave Jackson from The School of Podcasting to help you with the set up. I’m reasonably tech savvy, but there were so many little nuances, I eventually decided I’d only ever get it started if I brought in an expert.

How will people find your podcast? People can download my podcast from Stitcher Radio (which streams it to any device), straight from my author site or from iTunes. There are podcast directories and google searches, but mostly, people find my podcast through Twitter. Here on Chazz Writes, I speak mostly about book marketing to fellow indie writers (and that’s great! Thanks for being here. You’re who this blog is for!) AllThatChazz.com is the blog for readers interested in my fiction and who want to hear the podcast. What might have also helped my listenership was that I appeared on six other podcasts recently in some capacity (including reading one of my stories from Self-help on The Word Count Podcast in support of Indies Unite for Joshua. Donate if you can, please. It’s a great cause.)

Last night I published my sixteenth podcast. It’s taken me a while to find my stride. I still stammer, though I edit better than I used to. It doesn’t have to be perfect. It just has to be fun, and yes, some of the jokes are just for me.

If I could eliminate one word from the english language, what would it be?

War.

But a close second choice choice? My dumbass, simian vocalization as I try to find the next word:

“…Um….”

~ Robert Chazz Chute has a whack of short stories available on Smashwords and his novella (The Dangerous Kind) and dark collections of suspense (Self-help for Stoners and Sex, Death & Mind Control) are available just about everywhere. He’s such a sweet guy that when he writes about himself in the third person, like right now, he collapses even deeper into a well of self-loathing.

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02/22/2012 • 12:00 AM 5

Is Give to Get wrong?

Recently I saw a note from a social media guru who decreed that we should definitely not “Give to get.” I’m really not too happy with too many rules. I didn’t go indie so people

English: One of my Ferrets, his name is Cincin

Image via Wikipedia

could handcuff me and tell me what to do. That’s what Valentine’s Day is for!

Have you noticed there are too many rules and they seem to be multiplying like ferrets high on Viagra? Quirky fact I learned today: A group of ferrets is called a “business.” Is that a semantic dig at business? Are we all a bunch of grubby, musky-smelling ferrets for holding ourselves out to the world as worthy of attention? Hm.

But enough ferret talk! What about you? If you give to get, would that be so bad? I don’t think it would be so bad, if it worked. I just don’t think it works, or at least it never works in any way you expect. For instance, this week I supported the IndieGoGo campaign for Joshua Moore, a fundraiser for a young man with leukaemia. Heavy, sad stuff which we all hope will have a happy, inspiring ending. I’m trying to help with that fundraiser because cancer makes me mad. My mom died of lung cancer and she never smoked once. That’s how unfair the universe is. Recently three friends of mine were diagnosed with varying forms of cancer. (When I say “mad” I don’t mean angry. I mean the “Mad dogs and Englishmen go out in the noonday sun” sort of insane.) We spend finite resources on the wrong things instead of using it for medical research to save us from the scourge … (very long rant abridged for your protection) …

Then, from the totally trivial department, I started a tiny project on Twitter to try to get one of my favorite comedians, Mike Schmidt from the 40 Year Old Boy podcast, on another of my favorite podcasts, The Joe Rogan Experience. Mike’s podcasts provide me with free weekly entertainment and, in a very generous move, he gave me the entire first season of his show for free last Christmas. I have a karma debt to him and I hope to make his random act of kindness pay off for him in a way he couldn’t have expected. Mike mentioned he’d love to be on Joe’s podcast and they already travel in similar circles. It’s amazing it hasn’t happened

Don't argue over parking spots with strangers. Or else.

already. I figured, “Hey! Let’s invite the next step to happen! It would have happened anyway. Let’s get it to happen sooner!”

I don’t really believe in karma because, from what I’ve observed, the universe just isn’t that well organized. However, I did feel instant karma with the first project. It feels good to give and Joshua’s family is in need. It’s a worthy cause and any time you’re feeling down, helping somebody else in any way you can makes you feel better. (Want to feel good, too? Go here.)

As for the second campaign, it’s pretty straight forward: If Joe Rogan and Mike Schmidt get in the same room for a podcast, the entertainment value alone is plenty reward. I love comedy and comedians (though, of course, the latter somewhat less so since many are big trouble up close and personal.) I have nothing to gain by trying to help Mike except more laughs. Show of hands: Who doesn’t think more laughs are worthy of our time? (Okay. You and you? Get out and don’t come back!)

Twisty and twisted. Click the pic for more.

People wringing their hands about the devious and ulterior motives of Give to Get needn’t worry. Giving to Get never really works in my experience. We can construct fancy plans to promote our ends, but there are many paths up the mountain and they are all hidden.

Case study: Once upon a time, I moved a thousand miles to a new city to open a new business. I didn’t know anyone, so I had to step far out of my comfort zone. I volunteered at a veterans’ home. I did free demonstrations and gave lectures. I taught classes and spoke to strangers in elevators. It was disgusting how hard it was on me. I was an introvert pretending to be an extrovert. (“Ahem. Still am,” said a small voice. SHUT UP!) I did a ton of charity work. I was out there with a missionary zeal and I was trying to meet as many people as possible so I could help as many people as possible. Much of it went under appreciated, under the radar and from my accountant’s perspective, was a waste of time and energy. Each morning I woke up very early, worried about where the money was going to come from. (Just like now.)

All that outgoing energy was sort of like Twitter, except back then I had to be annoying in person and some people were actually helped. Well…a few people. Mostly, all my plots and plans didn’t work the way I thought they would. People weren’t charmed. I did not form a swooning cult clamouring for appointments to spend time with The Magic That is Me. For quite some time, I got the feeling that, as a human being, I’m bad at being human. I suck at making new friends. I am, apparently, an acquired taste.

The business didn’t grow because of my plots and plans. The plots and plans travelled with reality, but in parallel. All my manufactured extroversion did nothing for me directly. I really didn’t know what I was doing. The word “flailing” comes to mind. Everything I thought should matter? Didn’t. And yet the business grew. Our plans do not matter. What matters is that we offer ourselves up and make ourselves available so connections we couldn’t have foreseen will emerge. I’m not talking about that Law of Attraction stuff. I’m talking about writing more books and being available so opportunity finds you ready.

Readers discover our work in organic ways not meant for mortals’ puny understanding. You dohave to put yourself out there to be found, yes. Write more books. Tweet. Help

What if God gives you what you want? What if you win an argument against God?

somebody out. Whatever. It doesn’t matter as long as you’re out there in the world—preferably the cyberworld for me—writing anew and doing things and doing your best. The organic growth (call it luck if you like) will happen in ways you can’t now imagine (or at least in ways I can’t imagine because you’re smarter and braver than me. I’m winking at you, brother.)

What worked? In the case of my business from long ago, I met a special person at a lecture. She hired me and I managed to help her. I didn’t know how influential she was at the time. However, once I helped her with her problems, she sent a lot of people my way looking for the same service. Today she’d be my dream book blogger from Publisher’s Weekly who discovers my lowly existence and campaigns to lift me from obscurity’s muck and declare me worthy. Or, it could be something completely different. My point is, all that dreaming of perfect, beneficial synchronicities is pretty much useless. Just show up and something will happen. (Woody Allen once said a high percentage of his success was attributable to just showing up, which of course discounts his genius behind a camera immensely.)

You can give to get if you want, but for all its effectiveness, you may as well give for the sake of giving without counting the cost. I don’t think anything specific will help much. I used to watch Survivor. I learned two things from that show:

1. No one can pretend to be nice if they are not. Not even for a week, let alone a month! Not even for one million dollars.

2. Whoever wins attributes their win to their godlike intellect and meteoric guile. This, despite ample evidence throughout the television season, that they could have failed miserably but didn’t because someone else made a bigger mistake; dumb luck was involved; possibly divine intervention hit; or the crafty machinations of others came into play. When we win, we think it’s all on us. When we lose, we look for someone to blame who is not us. And if we win, who is to say the same path will still be open to those who follow you? (Modeling a good bet. I’d take that path, but there are variables. One indie author success won’t necessarily translate to another success. If that were true, we’d all be at number one already.)

Author Devin O’Branagan said something pithy to me in her forum the other day.She commented that no predictable marketing patterns are emerging that show a clear path to

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indie success. Several authors who hit it big did so in very different ways. Some people are sure they know the way up the mountain. Maybe they’re even right, but the paths are hidden and there is no one right way. I propose that their are too many variables to make broad statements about The Way. We’re going to have to Jeet Kune Do this problem, be like water and adapt as Bruce Lee insisted we do if we want to kick ass.

Get Vengeance and get surprised.

For Scott Sigler, the way up was free podcasts. Now there are so many podcasts and Podiobooks and Audible.com, that may not be The Way anymore. It might still be A Way, for some. I’ve discovered I love podcasting so I do it for the love and maybe some influential reviewer will find me that way. I do my weekly podcast for the joy, so I’m in Follow Your Bliss Mode on this one and if it gets more people to read my books? Gravy!

Some authors are convinced Goodreads is their salvation while Amanda Hocking found it didn’t do a thing for her. Some have found great success with KDP Select while Joanna Penn posted this week that she tried it and she won’t be doing that again.

If you give to get, are you a bad person? No. No one’s totally selfless and martyrdom is overrated. In giving, you will get something in (almost) any case. I’ve discovered there’s great satisfaction in sending out a free copy of one of my books to book bloggers. It’s of immediate benefit because it’s an immediate, easily achievable, finite task. (Meanwhile, editing and revising is forever.) Maybe they’ll give it a good review or maybe it will languish unread for months. Shrug. You might as well enjoy the moment. Last week I detailed my many forays into press releases and book marketing to find what worked. Nothing really did. Yet. (And that local newspaper columnist still hasn’t called about profiling me!)

So stop trying to control the universe! That’s right. Let go. Just flail. If you flail enough, you won’t sink. Get out there. Get wet. You might even end

The Dangerous Kind

Let's get dangerous. And kind.

up swimming.

Oh, I almost forgot: The other problem with Giving to Get is that if people think that’s all you’re about, they will write you off as a bad, opportunistic  person. You no doubt noticed by now that my book covers and their links to sales platforms are plastered all over this particular blog post. Ironic, no? (But I’ll save that discussion for another blog post since this is so long, no one is reading these words: Squirrel, skedaddle, opossum, leather fetish, pistachio, surreal, Topeka. See? Nobody read that. By now you’re just skipping down to the red letters, like in the Bible. If I’m wrong, post a non sequitur in the comments and see how long it will take for others to catch on. Haha! I’m so full of old rope and blue piss tonight, as my mother used to say.)

Have a charitable and compassionate day. Or make it one.

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02/14/2012 • 12:32 AM 10

Review: The highs and lows of a book promotion campaign. What works?

Suspense, parables, inspiration, surprise.

Last week I wrote about my campaign to drag Self-help for Stoners into the world’s consciousness. If you’re new to the blog, long story short: I wrote a book of suspenseful fiction with a self-help twist dedicated to director Kevin Smith. When I had the honour of handing the book to my DIY hero at a comedy event simulcast to theatres across the US and Canada, I felt I had to take advantage of this unique opportunity. I tried an experiment with a press release distribution service called PR Web. For more on that review of the troubles I had getting the press release accepted for wide distribution, check out the original post here. 

Soon after the press release went into wide distribution, I got a small increase in traffic, but not, it seemed, in the way I’d hoped. 

The Dangerous Kind

Murder might solve your problems. Two brothers go hunting. Only one will see home again.

A fellow on Google+ was complimentary to me (I have balls!) but thought the money ($240) was wasted. He wasn’t being unkind…at least I don’t think he meant to be. He just thought there were better uses of my time and newer, more innovative ways to spread the word about my book’s existence. I’m always interested in learning more and I’m particularly interested when people have ideas about what to do instead of what not to do. (More on that in another post after I conduct more field research.)

Imagine my chagrin when I read a post by Dead Wesley Smith who decreed that spending money on book promotion is a waste of time and money until you have 50 books for sale. That’s right. Fifty! I double-checked to make sure it wasn’t the cloying cloud of depression and stress headaches obscuring my vision misleading me. Kurt Vonnegut only wrote fourteen novels in his lifetime. If Dean Wesley Smith is right, is there any place for book promotion for most of us? Maybe I struck the iron too early, but given the scope of the simulcast, my press release appeared to be a now-or-never opportunity.

My speed of production isn’t near as quick as Dean Wesley Smith, but how many of us can write (good) books that fast? Maybe I should write faster, but even at once every three months, I wouldn’t be gambling a promotional penny to let the world know I exist until 2024. Will I even live long enough to ever have to bother with book promotion at that rate? Hm. That would be a great solution except for  the part about me being dead. I do agree with Dean on one point thoroughly and I’ve said it many times myself: your best book promotion idea is to get to work on the next book and I’m certainly doing that. I’ll be coming out with three books this year (so that’s one every four months, though I confess that two and half are already written and I’m mostly in the revision stage.) I’m not as skilled as Dean Wesley Smith because I’m not up to the pace he’s setting. I honestly wouldn’t have confidence in the end product if I pushed that fast. No worries or apologies on that score. We’re all just doing the best we can. (For more on what indie production actually costs, check out Dean Wesley Smith’s post here.)

But what you’re wondering is, what did the PR Web press release actually do and could that work for your book? It’s too early to tell, so once again, my results are

Don't argue over parking spots with strangers. Or else.

preliminary. The cycle of Google analytics is 28 days long, and what follows is just the first week of results. (However, isn’t it already old news now that the event is over a week stale?) I can tell you that PR Web’s marketing guy sounded very pleased. He phoned me yesterday morning to say that I’d worked the SEO right (five links maximum was how it worked out with my word count) and he said the response to the press release was “great.”

“How do I quantify ‘great’?” I asked. I’m sure I whacked him with a heavy note of skepticism but he seemed no less bouncy at my glorious prospects. He told me how to get the analytics for the press release. Apparently, the number of people who read the release, liked the headline and read to the end of the article was impressive, perhaps even unusual. Nice, though I wish I liked the press release more. (For more on that, once again, refer to the original post.)

8,027 media deliveries boiled down to 49 “interactions” (where a link was clicked or a pdf was downloaded) and eight “pickups”. The report contains a sample of Web sites that picked up or syndicated my story. It’s apparently not the full list, but media outlets included: Hollywood Industry, Mac DVD Pro, Digital Journal, San Francisco Chronicle, Corporate Media News, Yahoo! News, and Consumer Electronics Net.

But these aren’t the numbers you really want to know. Has this press release helped sales? Sadly, not much so far that is measurable. I saw a bit of a bounce up on my Amazon sales, but that settled quickly. And the truth is, since I’m doing several other things, I could easily attribute that blip to the success of other marketing tactics. But before I draw conclusions in this review, see if you can follow the roller coaster of author thrust and bureaucratic parry that has brought me to my sad current state.

Here are the highs and lows and forays

of my marketing campaign for Self-help for Stoners:

High: I sent out several press releases about meeting Kevin Smith to CBC shows and to my local paper. These forays cost me nothing.

Low: CBC didn’t call back. The local columnist who showed enthusiasm seems to have lost my number. Or he’s sick and not at work. Gee, I hope he’s sick.

What if God gives you what you want? What if you win an argument against God?

High: Kevin Smith has a cult and for a shining moment I was in front of them. I paid $200 for a one-minute ad to run on Smith’s Smodcast network the day he got back on the mic. I figured since he hadn’t been on the mic for such a long time, the first day he got back on the show would have high ratings and many downloads. And maybe they’d remember said shining moment from the broadcast of the Live from Behind Show in Toronto.

Low: The ad didn’t run on schedule. There was a communication breakdown. Despite my best efforts at keeping in touch with the ad guy at Smod, it didn’t happen. It’s supposed to run today (February 14th on Smodcast Internet Radio. I’m sacrificing a goat to Thor, hoping it happens this time. Don’t worry about the goat. He’s suicidal.)

High: I did two podcasts about my Kevin Smith experience, before and after. They’ve been well-received by those who have heard them. “One and a quarter hours of narrative gold,” said one, Thor bless him. Bliss. (See all the podcasts here.)

Low: Though they may catch on in the long term, not many people have actually heard them! I screwed up the metadata so, on Stitcher, the first words that show up in the tiny window that give the podcast summary are not Chazz Meets Kevin Smith and Jay Mewes. Instead it reads: Show notes and podcast details… That won’t get anybody new to check out my filthy jokes and stream of consciousness trips in order to find me utterly delightful and worthy of their love and bucks.

Twisty and twisted. Click the pic for more.

High: I thought KDP Select might be my salvation to really get things going. Amazon told me all I’d have to do was tell Bookbaby to withdraw from all other platforms to meet the exclusivity caveat. Any other action might risk duplication on Amazon’s site.

Low: BookBaby disagrees. I got a nice email (eventually—BookBaby seems awfully slow to respond to me of late) saying that they would have to withdraw the books from all channels, it would be permanent, and I’d have to enter my books into KDP Select myself. With no confidence in how long that might take, I don’t want to risk not having any books for sale anywhere, especially with all the promotion work I’ve done. I replied to BookBaby that rather than risk a screw up and no availability of my books for an indeterminate amount of time, I’d keep my books where they were through BookBaby and just get the new books straight into KDP Select without them next time. That’s a loss all around, I’d say, but I’m the one who will feel it most.

There are a lot of tragic starts and stops to this tale, aren’t there?

The word “thwarted” is pushing into the centre of my brain like the capricious thumb of an angry god.

High: I tried to organize a Buy X Get Y promotion for my book on Amazon.

Low: Amazon Advantage said they couldn’t do it because fulfilment for my paperback is through CreateSpace, which is POD and they’d need stock on hand. After a light scolding, they told me to go to CreateSpace for a similar promotion program.

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Are we ever free from our secrets? Find out here.

Lower: CreateSpace said they’d call back. Then they sent me an email instead saying they have no idea what Amazon is talking about. (Note that CreateSpace is owned by Amazon, too, but never the twain shall meet, I guess, even if the plan would have made a buttload of money.) Once again, Chazz hurts moms. So much so, he begins to write about himself in the third person. With loathing,

Lowest: As I write this, I’m feeling a bit emotional and teary. The sum of the message so far is: Nobody knows me, I don’t matter and as good as the book is, it still doesn’t matter if I can’t convince anyone to try it out. And a fresh pile of bills arrived yesterday. There isn’t an author on earth who hasn’t felt this way, yet the lash feels equally new for every person every time.

Clawing and climbing out of the mire: So there are a few things I am doing which I’m more positive about. Writing and revising the new stuff is going well. (Three new novels this year! Whoo, and also hoo!) The Writing World will run an interview with me in early March. My friend Eden Baylee will also run a saucy little interview with me soon. I’ve sent out a couple more copies for book reviewers and will continue to seek out reviewers for all my books. The Self-help for Stoners podcast continues weekly and I had a clip broadcast on Succotash, a popular comedy clip show. I think I’ll have an excerpt from Self-help appear on the next The Word Count Podcast, in support of #IndiesUnite4Joshua (fun and a great cause.) I’m also getting quite a few nice mentions on other podcasts, like Logical Weightloss and The School of Podcasting.

But wait, Chazz! How do you account for that blip where sales came up a bit? It could be my promise on my podcast to gain converts individually by tying each new reader up and torturing them with sexual delights to gain converts. It could be that some new people I met lately have checked out my books or some found me through the Kevin Smith event when I was on

Get Vengeance and get surprised.

camera. Maybe the press release had some effect, but I tend to doubt it, at least until more evidence arrives through Google analytics.

So what have we learned about promoting our books? So far? We need more data.

I’d say I’ve learned this much:

1. Triberr has helped me get more new traffic to my blogs than anything else. I can see that clearly in my stats and my Twitter feed.

2. I have to find more innovative ways to get the word out. I’m working on that. (More later.)

3. I have to get more reviews. I have had excellent feedback on much of my work, but even when people are enthused, it doesn’t necessarily translate to reviews. I am soliciting reviews as my writing schedule allows.

4. I have to remember how much I believe in my books, because in the beginning, no matter who you are and no matter your experience, you’re just another schmo until you’re discovered. After you’ve made it, you’re a genius. Until then? Schmo. The writing awards and all the experience don’t matter. Yet.

Most important?

Did I mention I have more books coming out?

That will be what counts more than anything.

I have to provide a larger target for my readership to find me. 

My people are out there. I will find them. They will find me.

UPDATE: In keeping with the theme of getting thwarted, the Smashwords website is down at the moment, so the links from the short story covers are directed back to the author site until Smashwords is back up. The links in the The Dangerous Kind, Self-help for Stoners and Sex, Death & Mind Control (for fun & profit) covers work fine. You can still get everything I write across most digital book platforms, of course, (i.e. search Kobo and there they are) but as long as Smashwords is down, you can’t grab the short stories directly from that site. I will update as soon as the Smashwords server is back up. It’s all very…consistent with today’s theme, isn’t it?

LATEST UPDATE: SMASHWORDS IS NOW BACK ONLINE AND THE SHORT STORY COVERS NOW LINK BACK TO THAT SITE. Find out more about these short stories here.

~ Robert Chazz Chute is the author of Sex, Death & Mind Control (for fun and profit), the novella The Dangerous Kind, Self-help for Stoners and several suspenseful short stories with gut-punch endings, available at Smashwords. He’s in suspense, figuratively and literally and his comedy podcast, Self-help for Stoners, airs each Friday on Stitcher and iTunes. Visit the author site, AllThatChazz.com,  for updates on Chazz’s fiction and to download the podcast.

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