C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Writers: The Edge of 2011 Happy New Year Top 10

big bang theory new season

Image by Heavybm via Flickr

Hey Cool People of the Planet! I woke in a sweat very early this morning tormented with thoughts about the annual holiday VISA bill slopped over an undercurrent of vague worries about what would happen if I forgot all my passwords at once. Let’s be honest. Worldwide, this past decade sucked. However, things are looking up in some ways. Time to focus on the positive.

My mind tends to go to the dark side, but let’s focus on today, here, now.

Top 10 reasons today is a great day: 

1. After the arid desert that is Christmas music, suddenly the radio doesn’t suck here at the oasis. For the next two days I’m listening to a marathon of hits from the last decade and rocking out hard.

2. I’m riding high from a marathon of Big Bang Theory (Season One). Despite that neurotic touch of insomnia, I then slept until 1 PM. I win!

3. I’m a columnist for Massage & Bodywork Magazine and I love working with them. My relationship with my editor can best be described as a mutual admiration society of two and this morning a Fed Ex package arrived with all sorts of goodies (corn bread, chili, soup mixes.) It was from the magazine, just to say thanks. That’s rare and wonderful.

4. I just confirmed I have a new editing gig. I’m editing an e-book for a client. I’ve edited books I’m not so interested in but I’m really looking forward to reading this book. Plus, the author is super nice.

5. My own manuscript is awaiting revision. Someone asked me how my book was. “Coming,” I said. “Does that mean you’re still writing it?” “Nope. It’s written. Now I’m editing.” It feels great to say that. I’m focussed.

6. I’ve lost 40 pounds so far and in the next few months will achieve my goal. The holidays were tough, but I’m energized about getting to sexy. At my college reunion, I expect to be the guy no one knows.

7. Just now I found out my article on what I learned from Joe Rogan about book marketing was picked up b Literary Agents & Publishers News. Nice. I’m feeling appreciated today!

8. Tomorrow I’m hanging out with friends and relaxing. The blog’s already prepared and I’m feeling loose in the shoulders. There’s so much to look forward to this year. I’m planning to attend two publishing conferences and I’ll take my manuscript to market.

9.  This is a pregnant moment. There is potential energy coiling in our resolutions as we set out to correct our courses and get our lives on the track we want. It can be done. We know that because it has been done. (Ten Lessons Received from an Evening with Kevin Smith.)

10. I’m happy to be here. I’m happy you’re here. Got any doubts we’ll make it big? Just watch me. Follow me or run beside me. We’re going to make it huge, sweetheart. Bet on it.

Filed under: getting it done, My fiction, publishing, Rant, Top Ten, What about Chazz?, Writers, , , , , , , , ,

Amy Tan – Finding Meaning through Writing

 

Writing is therapy.

However, until you’re on a stage or in front of a microphone, don’t tell your agent, editor or publisher that.

It’s considered bad form and amateurish until you launch the book and start your publicity blitz.

Filed under: authors, Books, publishing, ,

Book Marketing: What I learned from Joe Rogan

Joe Rogan

Image by Jordan Larrigan via Flickr

Joe Rogan has one of the most interesting podcasts on the net. You might know him as the Fear Factor Guy, or the ultimate fighting commentator or as Joe Guerrelli, the electrician on News Radio who made his own duct tape. (News Radio is still one of the best sitcoms ever, by the way.) There’s a lot more to him than that, though. He’s a walking, talking brain-stimulant. Plus, he makes me laugh my ass off.

I caught his podcast, The Joe Rogan Experience,  in which he was talking about the challenges of marketing. It was kind of a throw-away comment about the crazy world of stand-up comedy, but I got a lot out of it that applies to books and writers, too.

As a young comic, Joe left the marketing to someone else. He didn’t see his marketing as his job. He was doing stand-up. He didn’t feel he should have to be hysterically funny, crass and thought-provoking and sell the tickets, too.

When he saw how badly people were selling him—or that no one was selling him at all—he took up that responsibility. Now he tweets his shows and promotes himself through podcasting, YouTube, web presence and appearances on radio, other podcasts, etc.,… Rogan’s got a cult. Rogan has staked out his land. He has followers and fans. Joe Rogan is not melting into the background of the culture’s collage.

Many writers still hope someone else will take care of marketing their books. The truth is, unless you were already huge, in most cases your publisher didn’t do a great job marketing your book. They didn’t send out that many review copies. They didn’t publicize you enough. They probably didn’t have the budget for it and if they did have a budget for your book, it was built on short-term thinking. If your book didn’t take off right away, they were off to some other author quickly to try to capitalize on short-term heat and newness. That kind of thinking is going out the window with technology.

Be fair. Publishers have many authors on their list. You’re just one and so their efforts must be scattered. Who can focus on your book the most? You can. Who can spend money on a book launch? You. (That’s what that piddling advance you got is really for.) Writers have long memories and enjoy nostalgia, so some of us are still in love with the idea of writing our books in isolation and never having to interact with a fan, a hater, or the indifferent. It’s time for all of us to get past that ideal and put on our big-boy underwear and big-girl panties. Whether you’re going indie or are with a traditional publisher, the self-promotion side of the business really has been an indie-spirit proposition for a very long time. Don’t feel bad about it, it’s a common misconception. Instead, embrace the energy of the challenge.

Who is thinking about each book on a long-term sales basis? That would be you because publisher’s talk about “their” list, but that book isn’t theirs. It’s yours. Your name is on it so you care about it more than anyone, right? That means you have to take the responsibility it promote it and help your audience find your story amid a sea of books. Daunting yes, but that’s what building your platform is all about.

Who cares more about your book than anyone else?

No one.

Overcome your fear factor. Get out there.

For starters…got that Twitter account set up yet?

 

 

Filed under: authors, DIY, Intentionally Hilarious, Publicity & Promotion, publishing, Rant, Writers, writing tips, , , , , , , , , ,

E-readers: I told you so (an indulgent post of self-congratulation)

A Picture of a eBook

Image via Wikipedia

UPDATE about the Big Picture

The trend is up. The sales of e-books outpaced the expectations of many industry experts through the fall. I have trumpeted the arrival of the e-book future here to the point of pedantry. And yes, I received an e-reader for Christmas. I’m pleased and impressed with my Sony reader. I predicted that e-readers would sweep consumers off their feet on their gift-buying sprees. I’m sure I can now predict the numbers bear me out.

Today I went out in search of a protector for my e-reader. I visited several stores. They were all sold out.

Oh, sure, now it looks obvious. It didn’t look so obvious when I was telling everyone about it last summer.

“Ha!” I say, and “Ha!” again.

Filed under: Books, ebooks, publishing, Rant, , , , , , , ,

Writers: Does the term “wannabe” irk you?

Kevin Smith

Image by wvs via Flickr

Just read an editor using the term “wannabe.” I’ve probably used it in the past, too, but no more. (I am a writer and I’m an editor who works with writers, so why wouldn’t I show them as much respect as I can and avoid an irksome term?)

Whether the editor in question meant it that way or not, it came off as dismissive. Anyone who read my blog regularly knows I have a man crush on writer-director indie legend Kevin Smith. He wrote something a while ago that really got my attention and it applies here.

He wanted to be a director. He was in Jersey and no money and no plan.

When he told his sister of his ambition, she replied,

“Then BE a director!”

Don’t want it. Be it.

If you write, you’re a writer. If you aren’t published yet, approach the work professionally and act as if you already are. (That means improve your craft, take criticism, educate yourself about the industry and comport yourself with grace and ease.)

I’m a published writer and I can tell you, after a time, seeing your name in print is not that big a deal. It’s the work that matters, and when it’s at its best, it will feel like play.

What matters is the writing:

Do it.

Enjoy it.

Get it down,

Get it done.

Write more.

Write again.

Writers write.

Don’t get caught up in status, hierarchy and aspirations. Do the work because writers write, whether they’re going to be published or not.

Filed under: authors, Books, DIY, Editing, Editors, getting it done, publishing, Writers, writing tips, , , , , , , , ,

Techies: Writers need an ebook curation app

A piece of sulfur burning with a blue flame th...

Image via Wikipedia

TiVo figures out what you like and makes television programming suggestions. What if there was an app for that?

A modest proposal for book marketing – The Shatzkin Files

Brilliant idea. Until the robots rise, we’ll have to do it for ourselves.

On blogs like this.

Uh-oh.

Obsolescence, dear fellow-bloggers, smells sulphurous.

Filed under: ebooks, Publicity & Promotion, publishing, , ,

Writers: Two links on promoting your work the right way

business,accounts,accountant,office,boss,manag...

Image via Wikipedia

Sometimes the toughest part of marketing is not annoying your target audience.

Try to market in smart and happy ways to avoid overkill.

I know when you’re talking about your babies, it’s hard to hold back.

An Author’s Plan for Social Media Efforts by Bestselling Author and Social Media Expert, Chris Brogan

Book Marketing Floozy

Filed under: Publicity & Promotion, publishing, , , , , , , , ,

Writers: Beware of Pen Names

This image is a reproduction of an original pa...

Image via Wikipedia

Good Christmas Eve afternoon to you!

Since you’re all out doing battle in malls, cutting your way through the crowds with a machete,

I’d like to make a quick point with this quick post:

Watch out for pen names. There’s a use for them, but there’s been some bad advice splashed around because of some weird over thinking about branding. I use my middle name and go by Robert Chazz Chute for this blog and my fiction submissions. I do this for the same reason Michael J. Fox has a J. There is a native American poet from Maine who goes by the name Robert Chute. He came first, so to avoid confusion and out of respect, I went with my middle name. I think that’s a good reason to use a nom de plume.

About the bad uses of pen names: In the past, agents, editors and publishers often advised writers to use pen names when writing for different genres. They feared brand confusion. That was silly. Consider the biggest book brand of them all: Stephen King. I’ve read all his horror. It turns out I have no interest in his Dark Tower series or the any of those graphic novels. But I did try them out because I like Stephen King books generally. If you like an author’s book, you might like their other books.

Too few people buy and read books to play games making it more difficult to find your work!

Consider James Patterson and his 157 or so books that are now out in different genres. One name provides cross-marketing and cross-pollination for his body of work. Isaac Asimov wrote what? 500 books? Much of it was non-fiction, too. (The most readable anatomy book I own is by Isaac Asimov.)

So if you’re going to use a nom de plume, do it for considered reasons. Don’t do it because you fear your romance audience won’t follow you to your fantasy epic.

People who read books get enthusiastic about particular authors, not just particular books.


Filed under: authors, Publicity & Promotion, publishing, Rant, rules of writing, What about Chazz?, Writers, writing tips, , , , , , , , , , , , , ,

Author profile: Alicia Hendley’s Subtle Thing

Alicia Hendley’s book A Subtle Thing tells the story of Beth, a young woman who attempts to navigate through life while experiencing recurrent clinical depression. Throughout the novel, Beth copes with life’s difficulties. Beth’s trials may resonate with many readers, especially those related to education, career, parenthood, and relationships.

Alicia_Hendley

Alicia Hendley, author of A Subtle Thing

 

Alicia was born in Kitchener, Ontario in 1970. She completed a B.A. at Wilfrid Laurier University in psychology. Then she progressed to her Master’s degree and PhD in clinical psychology at the University of Windsor. Alicia’s a psychologist in the Counselling Centre at the University of Waterloo. She’s on maternity leave with her fourth child. She lives in Guelph with her husband (a journalist.)

CW: Alicia,when did you first know you wanted to be an author?

AH: That’s a good question, but a hard one for me to answer. I can’t remember a time in which writing and reading stories were not integral parts of my life. When I was growing up, my mother was a librarian and my father was a philosophy professor so books were fundamental to family life. When I was about ten, my parents gave me an old manual typewriter. From then on I spent much of my free time pounding out stories and poems. My writing continued and became a welcome stress reliever for me. I count on writing to ground me, no matter how busy or pressured the rest of my world. Now as a psychologist and mother of four, writing is something separate that just belongs to me. It’s vital for maintaining my sense of self.

CW: Tell us about A Subtle Thing. How did you get the idea for your book?

AH: Indirectly, the idea of writing a book about depression likely came from my job. I’m a clinical psychologist, so thinking about mental health is normal for me. I’ve always been interested in the more complex side of human experience. What probably drew me to psychology in the first place was my interest in more existential stuff: the importance of meaning, resilience, and authenticity in people’s lives.

CW: What’s your writing process?

AH: While I don’t have a formal writing process, per se, the way I start writing something new (whether a poem or a story) is often the same. Basically, I jot ideas down whenever they strike. Ideas seem come at me rather than me sitting down and consciously thinking about what I want to write. I wrote much of A Subtle Thing while on maternity leave with my third child so I had limited time to devote to it. Parts of the book were written on the back of receipts and paper bags, whatever I had handy at the time. I then used the small breaks I did have in the day to develop those ideas.

I perfected writing in spurts when trying to finish my dissertation in grad school. I was a single mother of two then, with very limited time to research or write. I was forced to learn how to immediately take advantage of free time when it became available, be it a half-hour nap period or early in the morning. Writer’s block is not a term known to single mothers, at least not to me)!

CW: How long did it take you to write the book and find an agent and publisher?

AH: I’d say that the book took about a year to write. The short stories upon which The book is based on short stories I wrote during lunch breaks in my office. I completed the rest of the book on my maternity leave.

CW: And your path to publication was…?

AH: After I completed the first version of A Subtle Thing, I sent it to a few small presses. I received positive feedback from one, but they rejected it. I then learned from my brother Nate (who is also an author) about a fairly new, independent publishing house (Five Rivers Chapmanry.) He encouraged me to send my manuscript to them. The feedback I received from Five Rivers was encouraging. They suggested I lengthen the book and resubmit it.

CW: What’s the most surprising thing you discovered writing this book?

AH: A Subtle Thing struck me as an odd little book, something I thought might be considered too dark, too out of the mainstream for most readers to embrace. Since it’s been published, however, I’ve learned that a lot of people do connect with it. For example, I know of a men’s book club that recently read my novel and gave it positive feedback. I like being surprised!

CW: What were the obstacles you faced getting the book out? 

AH: I guess the biggest challenge now that it’s published is getting exposure for the book, getting the word out. As a previously unpublished, unknown author, this can be really tough. I had assumed all books were on a level playing field with regard to getting book reviews. That’s not necessarily true, which can be frustrating. To me, negative feedback is much better than indifference or silence.

CW: Publishing can be a hard road. Did you doubt yourself along the way? 

AH: I’d say that the hardest part of the publishing process is maintaining your motivation level and belief in yourself in the face of rejection. As a psychologist, I’m used to pretty instant feedback in my work—I learn very quickly if what I’m doing with a client is helping or hindering them. What I most enjoy is hearing feedback from readers. After a lifetime of writing mainly just for me, this is exhilarating.

Sending out manuscripts to publishers is a different beast altogether. For about three years I sent out one manuscript (a memoir) to publishers. I received a number of standard rejection letters, but was able to get over the first “hump” a few times, with the manuscript being sent out to readers. I would then learn several months later that the manuscript had again been rejected. In hindsight, the memoir did need revision. I found the process equal parts discouraging, humbling, and frustrating.

CW: What advice would you give unpublished writers?

AH: My advice would be twofold: be tenacious but also be open to constructive criticism. When a professional writer or publisher has taken the time to actually give me feedback about my writing (rather than a standard rejection letter), I listen. At the same time, what one publisher might not like another could, so writers need to lick their wounds, rework what needs reworking, and then try, try again.

CW: Have changes in the book industry forced you to change how you published or marketed your work?

AH: I am still very naïve when it comes to the book industry so I haven’t changed anything I’ve done. That said, following the advice of my wise publisher, Lorina Stephens, I have done things that, as a fairly shy person, I would not have believed possible, such as blogging and tweeting.

CW: What can you tell us about your next book?

AH: I recently completed a book about childhood female bullying and the impact such aggression has years later. Tentatively called The Bystander, it’s not the story of a victim or a victimizer, but rather that of an observer who, through silence and distancing, may imply tacit approval. I attempt to raise various ethical questions for the reader, including questions related to goodness, accountability, responsibility, and tolerance of differences.

I’ve also just started writing a new story, which may become a book. The main character is an 11-year-old boy who was inadvertently the cause of his twin’s death. We’ll see where that goes.

CW: Thanks telling us about your work, Alicia!

A_Subtle_ThingA Subtle Thing is Alicia’s debut novel, published by Five Rivers Chapmanry Visit their website at http:www.5rivers.org. A Subtle Thing is available at Amazon and www.chapters.indigo.ca.

Find her on Twitter (@AliciaHendley) and visit Alicia’s blog at http://aliciahendley.blogspot.com. 

Filed under: Author profiles, author Q&A, authors, publishing, writing tips, , , , , , ,

Writers: Why your worst ideas ever might be your best

Andy Warhol: Campbell's Soup Cans (MoMA - New ...

Image via Wikipedia

Three words: Andy Warhol. Soup.

Warhol made his name by making art out of the everyday. Campbell’s soup cans became transcendent when we saw them again through Warhol’s eyes. But don’t you think he encountered a lot of resistance along the way? Lots of people have.

When you look at creative endeavours, it can be very difficult to tell a good idea from a terrible one. In fact, some of the best ideas, appear to be the worst ideas ever at first glance. 

Ghandi said, “First they ignore you, then they laugh at you, then they fight you, then you win.”

Publishing. Film. Art. It can all be like that.

Books have been written about rejection (and a lot of them were probably rejected quite a bit before finally getting published.) They are pretty funny when you look back on them now. Keats was told he couldn’t use language. The first guy who looked at Everybody Comes to Rick’s wrote that he gave the writer ten pages to grab him and he didn’t. Everybody Comes to Rick’s became Casablanca. Neil Gaiman‘s The Graveyard Book is a more recent example. It’s a great book about a baby whose family is murdered. The baby wanders down to the local boneyard to be raised by the ghosties there.

Yeah, I know! And yet. And yet.

Feel bad about getting rejected? Remember this: “Norton, this idea of yours is so crazy, it might just work!”

Great ideas often come in disguise. From the outside, they look just terrible. when you finally succeed (or go indie and make it happen on your own sans gatekeepers) you can wipe your tears away with a fifty.  (Okay, a five-spot. You’re a writer, after all.)

Filed under: publishing, Rant, Rejection, Writers, writing tips, , , , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

Join my inner circle at AllThatChazz.com

See my books, blogs, links and podcasts.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,063 other subscribers