03/24/2013 • 9:17 AM 0
Mashable asks for your best #Vine art
Stopmotion, beautiful views, clever designs, dynamic art. Many viners can do amazing things with the Vine app. Spread the word and share the Vine art you love most. Personally, I love anything from yelldesign on Vine. Always crisp and clever. Look ’em up!
Filed under: publishing, Art, mashable, Vine
03/19/2013 • 10:23 PM 6
Click it to grab it. Just 99 cents!
It’s very instructive to read the analysis of what makes covers better or worse. What makes a great ebook cover? It’s often easier to learn what makes a poor one. Art is subjective. We often don’t know what components go into making art “good”. We just know what we like. However, there are graphic designers who, with skill and experience, inject more objective analysis into art than we ordinary mortals. Joel Friedlander, at The Book Designer, is one of those magicians who can break down why a cover works, or, at the very least, he knows why it doesn’t work.
This week, Six Seconds won February’s ebook cover design award on Joel’s website. Check it out, but have a look at all the books. Once you see the covers through Mr. Friedlander’s eyes, you’ll begin to reevaluate all the covers you see. You’ll look for what’s missing as well as what design elements hit the mark.
My graphic designer is Kit Foster of KitFosterDesign.com and he gets all the credit for the win. Sometimes we have long discussions about what the covers of my books should look like. For instance, our back and forth over Higher Than Jesus was exhaustive.
For Six Seconds, I was in a hurry to get the instant guide out because it’s the first book about the Vine app. All I told Kit was: “Gimme a stopwatch wrapped in vines, please. Here’s the title. Do your thing and I won’t ask for any tweaks, I swear to God.” Kit’s solid and, as usual, he delivered excellent art. (He also won for his cover of Higher Than Jesus in the hardboiled mystery category of the Venture Galleries Award recently.)
I’ve plugged Kit plenty over time because I think authors need him and skilled designers like him. If you’re still shy, then you’ll love to eavesdrop on a conversation I had with Kit recently. I just interviewed Kit on the Cool People Podcast. You’ll find him sweet, friendly and Scottish. We talk a little about a lot of things: bad drugs, bad drug laws, good drugs, Breaking Bad, what inspires us and, of course, what goes into making a book cover work or fail.
Step 1. Have a listen to the Cool People Podcast. (Subscribe, donate, apply to be a guest @rchazzchute on Twitter, do jumping jacks etc.,…) Enjoy.
Step 2. Go to KitFosterDesign.com and start up your conversation with Kit about your next book cover.
~ If you like the Cool People Podcast, you may also enjoy my other podcast, All That Chazz, wherein I monologue, do readings from my crime novels and goof around. Find those podcasts and links to all books by Robert Chazz Chute at AllThatChazz.com. For highlights from all my various feeds and content, check out my Rebelmouse page here.
Filed under: awards, book marketing, Books, podcasts, publishing, What about you?, allthatchazz.com, Awards, book covers, book design, Cool People Podcast, ebook cover design award, ebook covers, higher than jesus, joel friedlander, Kit Foster, kitfosterdesign.com, Podcast, Robert Chazz Chute, Six Seconds, Twitter, Venture Galleries Award, Vine, what makes a bad book cover?, what makes a good book cover
03/17/2013 • 1:55 PM 8
Click it to grab it. Just 99 cents!
Recently a social media expert told an author to bring two blogs together, amalgamated to one site for better SEO. That way, more people would discover her awesomeness. The problem resonated with me. I have (deep breath) three WordPress blogs, two podcasts, three Twitter feeds, a tumblr site, a Facebook page, Google+, a Pinterest board and occasionally I send out a SONAR pulse from my one-man attack submarine. I wondered, how could I possibly bring everything together without becoming some expensive programmer’s buttockal pain? I wanted to curate all my content so my readership and podcast listeners could hit the highlights in one convenient place and receive one harmonic signal. Tough problem. I now have an easy answer, and it doesn’t include hiring a programmer I can’t afford. In fact, the solution was free. It’s me on Rebelmouse.
You’ll notice at the top left there’s a new Rebelmouse follow button. Please click it for The Full Chazz Experience. It’s free and ready for your unending delight. As for signing up to curate your own stuff, you can pay for premium services at Rebelmouse (starting at $9.99 a month). I opted for free now and may upgrade later. When you go to my page, it looks remarkably like a Pinterest board. The difference is, Rebelmouse pulls the feeds from the far reaches of my book and podcast empire (mmmkay, tiny kingdom) so you get the latest from the All That Chazz podcast, The Cool People Podcast, ChazzWrites.com, AllThatChazz.com, my primary Twitter feed (@rchazzchute), Facebook and Pinterest. I even added a few videos from YouTube, which, until now, most of my readers were unaware I even made. That’s the power of Rebelmouse.
The move to Rebelmouse was especially important to me so I could show off the work and play I do with the Vine app. I make announcements about my books and podcasts on Vine amongst quick videos of our skinny pigs chattering and having fun as a six-second comedian. I wrote an instant ebook about Vine (Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App). I wanted to draw more attention to the book and show the fun I was having with the app all in one place. Potential readers could see what I was so enthused about in Six Seconds and I could help them with the decision to buy my book and join up by showing them vines (that’s videos made on Vine). Traffic to AllThatChazz.com shot up since I joined Vine so there’s definitely value there (and the book’s just 99 cents on Amazon, by the way. Please and thank you.)
I’ve already noticed another increase in visitors since adding Rebelmouse. One easy curation page obviously makes it much easier for readers to consume my content. You can also share your offerings on Rebelmouse back to your networks. When visitors arrive to check out one offering, they can quickly check out what else is on display and get my flavor. That’s a funnel and funnels are valuable in building an audience and getting fans who buy all your books.
The front page on Rebelmouse even has further curation options. You can click on the tabs at the top so you only see the podcast page, books page or Pinterest page. (These pages were suggested by Rebelmouse based on the tags in my feed content.) Comparisons to Pinterest are obvious, except it’s a collage of the Magic that is You instead of a collage of the things you like. The beauty of this solution is an attractive page with everything in one place that’s easy to take in. When you click on the link, you’re whisked back to the original page. Not many authors are on Vine yet and very few are on Rebelmouse (I noticed Jane Friedman is there, for one). The time to get in early on these tech solutions and enhance your author platform is now.
I did have a glitch or two when I put the page up but I figured it out pretty quickly. Be careful about which feeds you authorize and be hesitant to hit the auto-update when it is offered. That got overwhelming when everything came in at once. I clicked on auto-update and then couldn’t figure out how to switch it back. I also changed the name of the page to my name (rather than confuse readers with another All That Chazz page.) That change messed up my first announcement link so eager readers got a “404, Page not found error” when they tried to follow. That fixed, I’d say most of Rebelmouse’s interface is fairly intuitive and I really like the page now.
There are certain posts I’d like to be sticky at the top, but that might be a premium feature in my future. The Pinterest look is effective, but if you never or rarely use pictures or video on your posts, it won’t work so well for readers. Like Vine, Rebelmouse is a visual medium first and text comes second. That’s fine. We’re visual creatures. Your future boyfriend or girlfriend across the dance floor might have a great sense of humour and a powerful intellect, but your first impression is eyes, hair, cheekbones, build and how well they fit in those jeans as they do the funky chicken.
Rebelmouse looks great for authors, photographers, musicians, graphic artists and anyone who wants a more social pitch site (compared to a pricier, upscale, hard sell, sales site like Crushpath). As we continue to search for new ways for authors to find readers (and help readers find us), Rebelmouse is one easy way. It’s the free solution I was looking for to create a magazine experience of all that I offer in one convenient page.
Book promotion and marketing is damn tough. It just got a little easier to curate ourselves in a happy way.
Filed under: author platform, book marketing, podcasts, Publicity & Promotion, publishing, rebelmouse, Vine, web reviews, What about Chazz?, What about you?, author platform, blogging, blogs, book marketing, curate, curation, drive traffic, ebooks, Facebook, how-to, jane friedman, Pinterest, Podcast, promotion, publicity, Rebelmouse, Six Seconds, social media, tech review, technology, Twitter, Vine, web traffic, WordPress, YouTube
02/27/2013 • 11:13 PM 5
I found a way to get more traction selling books. The short story is, write shorter books for greater success. The long story? I’ll try to keep it short.
Last week I wrote a book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App. It’s a long subtitle for an 18,000 word ebook, but it’s SEO-friendly and therefore easy to find. Six Seconds is breezy and fun, but it’s also a useful book that achieves the task I set for it: To get people on Vine (the new video Twitter). It helps them use the toy and tool to its greatest promotional potential. It took me a week to write, from concept to completion. That little book is selling and helping my other books’ sales.
Readers can choose from many lengths of text, but for you, the writers, I hope you’ll begin writing shorter books for your greater success.
1. With ebooks, length matters less. There are no page numbers. Get over that Amish worrying. It’s hurting you.
2. One of my favorite books, The Stranger by Albert Camus, is a short book (around 50,000 words or so). That length wasn’t uncommon in the ’40s and ’50s. Book length is fashion and convention. Fashion and convention are not static conditions. You can change them. Do.
3. My crime fiction in the Hit Man Series is 60 – 65,000 words. That’s fine. One reviewer thought Bigger Than Jesus was a “short, humorous novel”, but that range isn’t so short. (The story just seemed short because it powered along so fast with swift Awesomeness, so there.) Readers pop genre fiction, especially hardboiled sex and violence with quirky, noble anti-heroes, like a fat guy tosses back chocolate croissants. (Ooh, that simile hit a little too close to home.) If I can deliver a steady supply, I might have an actual career on my hands. You, too.
4. Series sell better than stand-alone books. The audience knows the characters and become invested in them. For instance, in Bigger Than Jesus, we learn about tragic events in Jesus Diaz’s childhood. In Higher Than Jesus, readers learn new things about what they thought they knew. My loveable hit man gives an adult perspective on his family history. That changes the meaning of those events and how we view his father, Marco Diaz. It’s fun to flesh out characters and play with the audience this way. It’s fun for the reader, too. They join the The Special Club of the Knowing and become as gods!
5. Some authors experiment with serialization of longer books. I’ll be one those experimenters soon. My post-apocalyptic plague tome weighs in at 125,000 words. I’m going to break that up and sell it in four or five episodes (depending on the logical break points that appear in the revision stage.) Eventually, I’ll sell it as one huge collection, I suppose. In the meantime, four or five ebooks serialized is a cheap way to feed a growing addiction.
6. More books on your electronic bookshelf give more chances for your readership to discover you. Give them more chances to discover you! Write more books.
7. Don’t pin your hopes on one book, especially if it’s your first book. That way lies Death. Well…at least Disappointment. You’ll make more selling two shorter books than one big brick, especially in the early going when you’re still finding a readership and earning their trust.
8. My biggest surprise is that selling Six Seconds is not necessarily a big boost to my other non-fiction books. It’s helping the fiction!
Crack the Indie Author Code and Write Your Book: Aspire to Inspire haven’t moved much this week. Don’t ask me to make sense of that. I even included sample chapters from Crack the Indie Author Code at the end of Six Seconds. Despite having much of the same breezy, jokey tone as Six Seconds, it’s the fiction that got the happy green arrow bump.
My working theory is that I don’t understand people’s buying behaviors; they’re crazy; I’m crazy; we’re all crazy.
~I’m launching yet another podcast soon. It’s called the Cool People Podcast. Want a sneak peek? Click here. It’s airing soon. Meanwhile, you can listen to “The Unknown Man Edition” of the All That Chazz podcast here.
Filed under: author platform, book marketing, Books, Publicity & Promotion, publishing, Vine, All That Chazz, allthatchazz, Bigger than Jesus, book length, book publicity, books, Cool People Podcast, Crack the Indie Author Code, crime fiction, ebooks, Genre fiction, higher than jesus, humorous novel, Podcast, promotion, Robert Chazz Chute, Six Seconds, Vine, Vine App, write, write shorter books, writers
02/22/2013 • 8:47 PM 1
This the first book about Vine. The Vine app is the most fun available on the Internet since all that nakedness. It’s quick and easy video that could help you promote your blog, website and business.
My new book, Six Seconds, The Unauthorized Guide to How to Build Your Business with the Vine App is now available on Amazon. It’s Ex Parte Press’s first instant biz book (Instabiz book?). If you liked the breezy tone of Crack the Indie Author Code, you might like this even more since it’s mercifully short at 18,000 words. Come for the jokes, stay for the Internet marketing ideas.
It’s about Vine, invented by Twitter but video Twitter. It’s the wave of the future and damn fun, so you need to get in early (like a Twitter do-over.) I fell in love with the app as a toy and then figured out how it could be a tool. When I mentioned my podcast, traffic to my author site shot up. I’m relieved to find a fun way to promote my work and enliven my Twitter stream with video.
I’m giving away 20 copies to anyone willing to have a look and give the book an honest review.
Send your email address* to expartepress AT gmail DOT com
I’ll send a kindle copy your way immediately, no questions asked.
There won’t be any free days in the future since I’m opting out of KDP Select and making it available across all major platforms. This is the freeness here and now. (I’m doing a separate offer on Facebook. FYI: this is an additional 20 copies.)
And now a special note about your email privacy:
*I won’t keep your email address and I won’t give it away or sell it. And I’ll lobotomize the ninja monkey clone assassin who acts as my assistant in the lab if he even glimpses your email address.
Igor! I have some bad news for you!
~ On the other hand, if you’d like to receive my All That Chazz newsletter, you can subscribe to that at my author site, AllThatChazz.com. Thank you.
Filed under: Publicity & Promotion, publishing, Video, Vine, advertising, App Store, Apple, Business, drive traffic, Facebook, Internet Marketing, iPhone, Marketing, Media, promotion, publicity, Six Seconds, technology, Twitter, Vine, Vine App
02/08/2013 • 10:55 AM 5
Tips and inspiration for the indie author’s journey to publication.
What’s Vine? It’s video Twitter. Make a six-second movie and spread your word. I’m all over this and I’m telling you now as your fellow author and good buddy, get in early. Not a lot of authors are there yet, so join me, join the fun and build your platform, too. It’s a fun tool and toy. We need tools like this to muster more promo mojo and muscle our way into minds. I’ll explain why we need Vine to build our book cults.
I’ve used Vine so far to let people know about my podcast and books, but also just to let people know I can be witty in six-second bites. I hope they’ll conclude I’m worth more of their time in other media. (Oh, and not for nothin’, the new free All That Chazz podcast is gripping. The What’s Uncool Edition is available to your ears here and now.)
Why video? Video and audio are easier for people to consume than books. Yes, there are still actual readers out there, but to stick a barbed hook in an eyeball, we have to reach out to them where they are. If rabid video consumers aren’t already readers, don’t complain. Convert them to your cult.
There’s a neo-Luddite reflex in many authors that says:
1. “I shouldn’t have to do this!”
Waaah! I don’t want to floss, either. However, I like my teeth. Besides, if you do it right, marketing and promotion can actually be fun and productive.
2. “Here’s another piece of technology that takes us away from books!”
Here’s another piece of technology to attract new readers to your books.
3. “Video is the death of literature!”
Video is another medium. People who really love reading books will still make time for reading books.
4. “Real book lovers won’t be watching six-second video loops of cats playing.”
Have you ever met a bibliophile? Your demographic loves cats to the point it may be unhealthy. “Real” book lovers have varied interests because, mostly, they’re intelligent.
5. “This is yet another promotional thing to spam and annoy people.”
Not if you’re clever and fun. (Are you saying you aren’t clever and fun? Get off my blog! You can’t possibly be a friend or fan of mine!)
6. “I don’t know…sounds hard.”
Check it out. It’s easy, intuitive and took the shortest time to set up than anything else I’ve ever set up. Vine is definitely worth the minor time investment and it’s free. You will need an iPad, iPhone or iPod. I use an iPod because it’s the cheapest option that makes my life better. If I couldn’t do that, I’d borrow an Apple device from a friend once a week for a few minutes.
7. “But how will people find it?”
It not only works like Twitter, it’s integrated with Twitter and Facebook.
8. “But what can you do in only six seconds?”
Remember when I told you the story about the editor who said of Twitter, “I can’t say anything of value in 140 characters.” Translation: She was telling the world she was a lousy editor. Lots of people manage it so we can, too.
9. “I heard Vine is just filled with porn.”
They had issues with pornography but Apple made Vine’s developers scrub it. That end of the story got a lot of media coverage as Vine launched. That was last week. That data is out of date.
10. “I’m already on too many social media and can’t take the time.”
To the second point, it’s six seconds. You can spare six seconds. (Okay, maybe it takes me a minute and six seconds to get it right and post it.)
As for being on too many social media platforms: Evaluate what’s working and delete what isn’t. For instance, if you’re not looking for a job, dump LinkedIn. I did.
We call them platforms because that’s where we climb up to speak to a larger crowd. Do it and, if you’re tragically unsexy like me, do what I do and let puppets do the talking.
As soon as you download the app and get set up, find me, follow me and show me your videos. It will be great to put voices and faces to all of you. Without video, I’m just imagining you’re all lingerie-clad Angelina Jolies, Joan Chens and Beyonces. Even the guys. Especially the guys.
Filed under: author platform, book marketing, podcasts, Vine, All That Chazz, Apple, blogging, book, book promotion, books, ebooks, entertainment, fun, funny, Marketing, Media, Podcast, podcasts, promotion, promotip, Robert Chazz Chute, six-second video, social media, technology, Twitter, video, Vine
Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre
The first 81 lessons to get your Buffy on
More lessons to help you survive Armageddon
"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl
Fast-paced terror, new threats, more twists.
An autistic boy versus our world in free fall
Suspense to melt your face and play with your brain.
Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.
Jesus: Sexier and even more addicted to love.
You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan
See my books, blogs, links and podcasts.
C h a z z W r i t e s . c o m 