C h a z z W r i t e s . c o m

See all my books at AllThatChazz.com.

Writing Easy, Advertising Hard

Authors, be especially careful with advertising your books at this time. It’s the Christmas season, so every writer, particularly those with deep pockets, is flogging their wares. I was about to put up another Amazon ad for my latest book. Then I looked at the suggested bids and, boy howdy, I was discouraged from even running that experiment. The suggested bids were simply too high. You don’t have to go with the suggested bids, of course. However, cut down too much and your ad will be invisible.

Depending on the popularity of your genre, you may find it takes way too much money to

(a) get your ad delivered at all, and

(b) make a profit on the sale.

Watch your math and consider saving your advertising dollars for the new year rather than competing head to head with Big Trad.

I have changed my advertising strategy and returned to experiments with to Facebook. My experience with Facebook was that they can burn through your advertising budget very quickly.

Please keep in mind, no advertising strategy is safe enough to gamble on set it and forget it.

However, I do like the granular targeting I can do with Facebook. With a keen eye for monitoring the ad spend, I’m hoping to find new readers for Endemic.

UNIVERSAL LINK TO YOUR AMAZON STORE:
mybook.to/MakeEndemicGoViral

What happens if the pandemic never ends?

~ I’m Robert Chazz Chute. Check out all my apocalyptic epics and killer crime thrillers on my author site, AllThatChazz.com.

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Amazon Ads Challenge

Advertising your books on Amazon can be helpful or it can be a huge pain to get right. If you’re struggling with this issue, here’s something to consider:

Bryan Cohen from the Sell More Books Show is running a 5-day Amazon Ad Profit Challenge.

Participation is free from his end but I asked what to budget for the ads themselves. He said it would be hard to spend more than $20. However, to be safe, Bryan suggested budgeting up to $50.

Here’s the link: https://upvir.al/ref/gK26398309

If you’re into it, jump in now because it starts tomorrow.

Filed under: book marketing, , , , ,

Two Useful Resources for Writers

I’ve used covers from several designers for my books. One of the sites I often check out these days is GoOnWrite. (Yes, I know it looks like “goon write.”) I like this service.

I have been impressed by the covers and fast service. From his website: “…you’ll find me a friendly helpful short of chap.” I have absolutely found that to be true.

Not only are the prices good, but the artist has a sale on pre-made covers right now.

Warning: The sale is ending.

There’s only a day left on the sale but with GoOnWrite is always good value for your money. Many genres, lots to choose from and it’s fun to browse. With the current sale, the price drops from $50 to $30 on the pre-mades. Always reasonable. Do pop on over for information, inspiration and to order. The designer always has bulk deals, too.

Whether you’re looking for pre-mades or custom covers, here’s how GoOnWrite.com works.

 * * *

Thanks to author Chrishaun Keller Hannah

AKA The Story Mother for the tip.

 

Machete Software for AMS Ads

We all need help with our Amazon ads, don’t we? Unlike Facebook, it is difficult to overspend on AMS ads. However, it can feel like you’re getting a lot of impressions but no clicks or not enough clickthrough to make your ads pay. We need to make the advertising process simpler and more manageable. Machete is the app for that.

Start with a free trial and upgrade as necessary. The prices are very reasonable and are scaled so you aren’t paying a high price for the software if you’re working on small ad spend.

From their website:

“Stop wasting time copying data into spreadsheets! Machete calculates your daily sales, spending, ACOS, and other metrics and puts them right at the top of your Amazon dashboard.”

Click here to learn more about Machete.

* * *

Thanks to author Armand Rosamilia for the tip.

 

~I’m Robert Chazz Chute, the suspense and thriller writer over at the next table at Starbucks. I have lots of cool things to share with you. Hop over to my author website so see what else I have going on and be sure to subscribe. Thanks!

Filed under: publishing, , , , , , , , , , , ,

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

Available now!

Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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