Authors, be especially careful with advertising your books at this time. It’s the Christmas season, so every writer, particularly those with deep pockets, is flogging their wares. I was about to put up another Amazon ad for my latest book. Then I looked at the suggested bids and, boy howdy, I was discouraged from even running that experiment. The suggested bids were simply too high. You don’t have to go with the suggested bids, of course. However, cut down too much and your ad will be invisible.
Depending on the popularity of your genre, you may find it takes way too much money to
(a) get your ad delivered at all, and
(b) make a profit on the sale.
Watch your math and consider saving your advertising dollars for the new year rather than competing head to head with Big Trad.
I have changed my advertising strategy and returned to experiments with to Facebook. My experience with Facebook was that they can burn through your advertising budget very quickly.
Please keep in mind, no advertising strategy is safe enough to gamble on set it and forget it.
However, I do like the granular targeting I can do with Facebook. With a keen eye for monitoring the ad spend, I’m hoping to find new readers for Endemic.
mybook.to/MakeEndemicGoViral
What happens if the pandemic never ends?
~ I’m Robert Chazz Chute. Check out all my apocalyptic epics and killer crime thrillers on my author site, AllThatChazz.com.
Filed under: publishing, amazon ads, AMS ads, Facebook ads, facebook advertising, how to advertise books, how to advertise your book, publishing, Robert Chazz Chute, self-publishing, writer, writing
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