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Author Q&A: Lorina Stephens and her book From Mountains of Ice

ABOUT LORINA STEPHENS In 1980 Lorina Stephens picked up the pen professionally and never looked back. She has worked as editor, freelance journalist for national and regional printFrom mountains of ice media, is author of six books both fiction and non-fiction. She has been a festival organizer, publicist, lectures on many topics from historical textiles and domestic technologies, to publishing and writing, teaches and continues to work as a writer, artist, and publisher.

Lorina has had several short fiction pieces published in Canada’s acclaimed On Spec magazine and Marion Zimmer Bradley’s fantasy anthology Sword & Sorceress X. Her books include: From Mountains of Ice, And the Angels Sang, Shadow Song, Recipes of a Dumb Housewife among others. She lives with her husband of three plus decades, and two cats, in a historic stone house in Neustadt, Ontario.

 LS: That didn’t happen until 1980 after I had to take a short leave of absence. While I’d always crafted stories, I’d never actually committed anything to paper, and when I suddenly had all this time on my hands I found myself recording those stories.

 

Chazz: Tell us about your book. How did you get the idea for your book?

LS: The genesis for From Mountains of Ice came about because I wanted to write a story about an unlikely hero, someone who wasn’t all beauty, youth and brawn. In fact, I wanted a middle-aged man who reluctantly takes up the mantle of responsibility. That, combined with a fascination for the myriad funeral and death rituals around the world, made for the foundation of the novel. In particular, I found the Romano-Celtic legend of the cucullati of interest, and that legend plays a fundamental role in the culture of the novel, and the development of the plot.

Chazz: What research was involved in your book’s development?

LS: While there wasn’t research specifically undertaken for this particular novel, I did rely on research I’d previously done simply as part of my own interests; that is, study of Renaissance Italy; the history of the longbow as well as bow and arrow construction; death and funeral rituals, in particular the legend I mentioned previously, as well as the Indian festival that takes place annually on the River Ganges; study of historical dress; the Byzantine Empire; study of the historical basis for tattoos and their cultural impact; study of psychopathic behavior. The list really is quite expansive, and some of the resource material I used is listed in the afterword.

Chazz: Tell us about your writing process.

LS: I pretty much always begin with a concept surrounding a vehicle, usually an individual placed in an extraordinary situation. What seems to have developed over the years is that I write my first three chapters first, sometimes the ending, to get a feeling of where I want to go with the novel, to familiarize myself with the characters and milieu, and once I have that in place I write myself a fairly detailed chapter outline. I don’t always adhere to that outline, but it acts as a map.

I do try to be disciplined about my writing, working every day except for weekends, but with this current novel I’m finding that a bit difficult, partly because I’ve also taken on the role of publisher, but partly because I’m challenging myself with this novel.

Chazz: How did you arrive at the decision to self-publish and what did you have to learn and do to accomplish that task?

LS: From Mountains of Ice took about 18 months to write, although I’d had the concept slumbering for about a decade.

I decided to self-publish partly because of the changing culture of publishing, and partly because of what I write. As to the first part, so many large houses have not only shut their doors to unsolicited manuscripts, but have cut their  authors (many of whom are actually bestsellers), and that has resulted in agents closing their doors because they’re scrambling to find homes for orphaned authors. What chance would an unknown author like me stand in the face of that?

And then there’s the reality of what I write. I don’t write easily pigeon-holed stories. Moreover, I don’t write feel-good stories. My work tends to cross genres, being neither speculative, science fiction, fantasy, historical or mainstream. That makes me a difficult sell.

Given the ease with which a person can now self-publish (and I’m speaking of true self-publishing, not vanity press), and reach a market, I decided to jump into the deep end. The learning curve was interesting, but not overwhelming, given I already had some background in publishing. The most challenging thing was learning software (InDesign and Photoshop). The channels and rituals of the long tail of publishing was pretty simple. And I’m good at polite persistence.

All of that led me to expand my publishing venture and give voice to other Canadian authors so that we now have four authors (including me) publishing, and will present another four in the next two years.

Chazz: What was the biggest challenge you experienced through this book?

LS: Perhaps my biggest challenge has been overcoming lazy readers, and I know that sounds disgustingly arrogant. There was one reviewer who was convinced I’d written a knock-off of Gladiator because I had the soundtrack listed as inspirational music. Didn’t matter that I explained to him the majority of the music I listened to while writing From Mountains of Ice was in fact by the group Dead Can Dance, and even listed which tracks underpinned which scenes. I think this is how Paul Stookey must have felt when academics insisted Puff the Magic Dragon was actually a song about drugs.

I also had two reviewers trash the novel because they insisted there was a glaring error when in fact what they read was correct, heraldic terminology. I know if I read something I don’t understand, I first go and look it up before assuming what I’ve read is incorrect.

Chazz: What was the hardest part of the publishing process?

LS: For me the hardest part of publishing is convincing people my work is worth reading, worth the investment of their time. In short, it’s difficult overcoming the stigma of self-publishing, with good reason I might add. But I love what I do. I love every moment, the high and lows, the triumphs and tragedies.

Chazz: What advice would you give unpublished writers?

LS: This is perhaps not wise advice, given society’s propensity to create clones: be true to yourself. Write with your own voice, from your own heart, adhering to standards of excellence.

Chazz: Have changes in the book industry forced you to change how you published or marketed your work?

LS: Absolutely. One of the reasons I self-published, and also one of the reasons I rely heavily upon internet social networking.

Chazz: What’s your next book project and what can you tell us about it?

LS: My next book is called The Rose Guardian, and deals with a woman coming to terms with the death of her mother, and her own search for lost innocence. It is in fact three stories which occur simultaneously. I must say this is the most difficult piece I’ve written. It has been hard to find just the right tone for each of the three main characters, and to link them together in a cohesive fashion without sounding too dark or cynical. I think I’ve finally conquered that problem, and am now making headway.

Thanks, Lorina! If you want to know more about Lorina and fancy buying her books, here are several ways to find out more:

Facebook: http://www.facebook.com/pages/Lorina-Stephens/136091476870

For Five Rivers: email: info@5rivers.org

Twitter: 5rivers

Website: http://www.5rivers.org

Blog: http://5riversnews.blogspot.com/

Filed under: Author profiles, author Q&A, authors, Books, self-publishing, , , , , , , , , ,

#Funny VIDEO: Wannabe author meets published author

Filed under: agents, Books, Intentionally Hilarious, publishing, Rant, Rejection, Writers, , , ,

#Book Marketing: The old divisions don’t apply

Social Media Landscape

Over the weekend, inspired by the social media conference I attended, I got signed up for Linked In. I had signed up a long time ago, but frankly, I really hadn’t done anything much with it. Stuff you don’t engage with doesn’t count, so Linked In didn’t count. However, the more I explored the site and played with it, the more I understood that there were some great conversations I was missing out on. So I got engaged again.

One of the great things about Linked In is that it suggests groups and associations and companies that dovetail with your interests. One of the groups—I guess I won’t name them because I don’t know if I’ve been accepted yet—sent me a list of rules as a preliminary how-to and how-do. The group moderator’s membership criteria was that I wasn’t going to join in on their forums just to get all spammy. In some detail, the moderator warned me that I shouldn’t post on their site just to introduce myself and say hello. (I’ve been a member on other forums wherein that’s their first request of noobs.) None of this was personal. The forum had a large membership and I undertand they want to keep it clean if not pure.

Basically, I was to contribute on-topic value at all times, never straying into self-promotion and blog blaring.

Well, okay. But…

Look, I don’t want to be spammy. At the conference, one social media guru referred to that as “Shout Marketing.” That’s basically being obnoxious with outdated marketing approaches where the information goes in one direction and the message is “Buy! Buy! Buy! Hire the magic that is ME, for the love of god!” and so forth.

What makes social media “social” is that it’s a conversation. Information goes back and forth. You interact with customers who (gasp) give you feedback, leave comments, contribute their own thoughts and opinions and (worse!) let you know how you’re doing.

So the forum admin had a point about avoiding the old style of marketing. However, the implication that we can all totally divorce our marketing roles from the life of the mind is also outdated. If you’re an artist of any sort, you need to market yourself. Writers comment on blogs and engage in conversations because it’s fun and interesting. They are also trying to sell their books. There’s no shame in that as long as you use the new style of marketing (engaging in conversation) and not getting all spammy over their screens.

I’ve noticed some people on Twitter get a tad irked when too many tweets from one person are too advertorial. I’ve felt this way, too. For instance, I love Chuck Pahlaniuk’s fiction, but his Twitter account seemed to be managed for him by one of Skynet‘s spambots. As vast as his cult is, Chuck doesn’t appear to be engaging with his audience as a person. As a result, I reluctantly unfollowed the author. No hard feelings. Still love most of the books and Fight Club is an all-time favorite.

So what I’m saying is, you can sell effectively without being obnoxious. By all means, let us know about your next book signing so we can show up and engage you there, too. But:

1. Be authentic.

2. Be yourself instead of your intern.

3. Have conversations. Have opinions.

4. If it’s all spam, you will be unfollowed and your blog shall go unvisited and unlamented.

Me? I retweet links that interest me. I sometimes go off on tangents that aren’t about writing and publishing. I hope you’ll like me and visit the blog often. (Updated here, Monday to Friday! Same Bat-time, same bat-channel!) When I have a service to sell (like my editing services) or when I have an e-book or tree book to sell, I hope you’ll like me enough to consider laying out some moolah for my work.

I say unto thee, I am open, honest and unashamed. I am marketing myself because that’s what creators must do now. As long as you don’t feel that’s all I do, you’ll probably stick around. I don’t need millions of followers who don’t give a shit about me. A core constituency that does care (and forgive my occasional missteps) will do fine.

The take-away truisms are:

1. First you sell yourself.

2. Then you sell your product.

3. You do so by doing what we’re all here to do. We serve each other.

Filed under: blogs & blogging, Books, ebooks, Editing, Editors, getting it done, Publicity & Promotion, publishing, self-publishing, Social Media, Useful writing links, web reviews, Writers, , , , , , , ,

Let’s close our ambition gap with social media

IMG_9300

Image by burntbroccoli via Flickr

Saturday I dropped into SMarts, the London Social Media Un-Conference, a conference on social media for artists. I picked up a few ideas that could prove helpful in the long-term. No matter who you are, there’s a gap between where you are and where you want to be. Here’s what I’m considering to close that gap:

1. Using YouTube much more for this blog and making my own videos People are visual. If your tweet has the word VIDEO in it, people click through.

2. Using feedburner and hootsuite to make my social media content management more efficient. I checked into hootsuite last summer when a couple social media gurus at a writing and publishing conference recommended it. I had a major problem with the hootsuite interface back then. The bad went to worse when the application wouldn’t allow me to delete the account so I could start again and customer service was nil. Maybe now I’ve recovered enough that I can try another run at it. If I can get it to work right this time, it means saved time. Saved time equals more writing time, more editing time and more time for more clients. (Or a relaxing hot toddy by the woodstove.)

3. I’m thinking about blogging a book. I’ve got several novels written (but the revisions aren’t yet finished.)  That could really be a fun way to go with it.

4. I’ve got non-fiction content about publishing that could be very effective as an e-book. I’m going to research Book Brewer as one possibility to create the e-book. (Mignon Fogerty had a great interview with Book Brewer’s president recently on Grammar Girl.)

5. I need to reach out to more people to engage people in conversation (and so I have.) I’ve contacted four authors so far about doing a profile on this blog. I’m really excited about this for several reasons. I love books and authors. This is an opportunity to learn directly from various authors’ publishing experiences.

Watch this space. Coming soon. Stay tuned.

All that stuff.

 

 

Filed under: blogs & blogging, book reviews, Books, DIY, ebooks, Publicity & Promotion, publishing, self-publishing, Social Media, Writing Conferences, writing tips, , , , , , , , ,

#Writers: How much should you tweet?

Emergency "Twitter was down so I wrote my...

Image via Wikipedia

This article in the Globe and Mail advises you drop tweeting from your schedule. The main point is, writers waste time tweeting when they don’t have something to sell.

Well, yeah, but…

I’m not sure why anyone thinks a writer’s e-marketing time should be all or nothing. It’s probably useful to market to your audience, present or future. Your marketing time should not cut into your writing time. If it does, you either aren’t writing enough or not prioritizing. Blogging and tweeting to your market (present or future) should be a fun thing for you to do. If you don’t like it, then don’t do it.

I tweet, but always during time that would otherwise be dead time (e.g. waiting for something, while suffering insomnia or during commercials when I forgot to PVR something.) I enjoy blogging about writing and I make time for it. As a result, I watch a lot less TV than I used to do.

But writing time has to come first. The real question is, must you blog or make a book trailer or tweet to your followers? Can’t you just leave that to someone else when the time comes? (Answer: No. Selling anything means selling yourself.)

The Globe article suggests that it is often contests that curate bestsellers (especially in Canada.) Mm, yes, but what if you don’t write the sort of fiction that’s likely to even be considered by the Giller Prize panel? You can’t leave your book’s promotion to the whim of a handful of people, not when the power of the Internet is right in front of you.

It’s worth noting that publishers expect authors to shoulder most of the responsibility for promoting their books. Your publisher and agent will want you to have a blog as a home base that all your marketing efforts feed. If you’re into self-publishing, it’s all you, though that’s arguably not much different from what it ever was. (I’ve been a publicist and I’ve worked with publicists. What they’re doing is not rocket science. You can do it and if you won’t do that, at least control it.)

Do people follow you on Twitter and then buy your books based on those interactions? I bought a Scott Sigler book after he shot me a kind tweet. If Margaret Atwood alerted to her Twitter followers that she was holding a book signing at a particular bookstore, not only would they all get her message, that’s free targeted marketing to a group very likely to show up if they can.

Is social media marketing the norm for book marketing? Answers: Yes, no and not yet. Yes, because it’s the cheapest way to go. No, because the are many authors and publishers out there who haven’t embraced the full power of social media’s potential. Lots of people still think Twitter is about letting people know about that spicy burger from lunch backing up on you. They don’t get that Twitter can push information you want to you (sometimes information you didn’t even know you needed.) And finally, not yet, because I wouldn’t count on that “no” remaining stable.

Yes, there have been authors who did not promote themselves. JD Salinger became a recluse and never tweeted. However, that’s a lousy example for two reasons:

1. He was JD Salinger and we aren’t.

2. The world (and the world of publishing) has changed drastically, even among those who are reluctant to embrace new models.

For instance, the number of book sales reps has plummeted. Interactions through Twitter and Amazon Reviews and Blogs and search engines: All that technology has turned up the volume on the marketing environment so it’s hard to hear the tiny books by unknown authors who aren’t stepping up to speak for themselves.

Yes, I know you have lots of books on your shelves and most of your buying decisions were not influenced by anything you saw on Twitter. You’re right. But as e-books flood the market from self-publishers, you won’t be right about that for long.

Build your following now so when you do have something to sell, you’ll have lots of people to spread the word. If you don’t begin to market yourself until you have a book to sell, you’re already late.

First I have to buy in to you. Then I consider your product. Twas always thus, but now more than ever.

Filed under: blogs & blogging, book reviews, Books, links, Media, publishing, Rant, self-publishing, Twitter, Useful writing links, web reviews, , , , , , , , , , ,

What books are you buying this Christmas?

Victorian Style III | The Library

The New York Times has some suggestions:

100 Notable Books of 2010 – Holiday Gift Guide

Do you have any recommendations? Must-haves? I’m especially interested to hear if you have a little-known book that hasn’t received the attention it deserves. Also, since they can be the most difficult to shop for, what gift ideas do you have for young adult and children’s books?

Filed under: book reviews, Books, links, web reviews, , , , , , , , , ,

AJ Jacobs: Non-fiction to love

 

I’ve read The Know-It-All, The Year of Living Biblically and The Guinea Pig Diaries. I enjoyed them all (and even interviewed the author once for a story.)

This is research as performance art that manages to be both funny and educational. I suspect AJ has OCD, so diligent is he in his life experiments.

I’ll also add what everybody says after reading his books: His wife has the patience of a saint.

Filed under: book reviews, Books, Writers, , , ,

Neil Gaiman and another helpful editing link

Hey everyone. I’m still in rehab for a bum shoulder but things are improving and it appears it won’t kill me through the magic of ultrasound, chiropractic, exercise and scapular manipulation. I am taking it a little easier this week since the keyboard has made the pain worse in the last week. That said, I’m still blogging through the magic of curation.

I can still read and I’ve been reading a lot, mostly with an ice pack crammed under my shoulder blade.  I finally got around to reading Neil Gaiman‘s American Gods. The work impressed me. I’ve been a Gaiman fan since the Sandman comics. What’s more, the author impressed me. His artistic vision was broad (as usual) and his plot choices were bold. (Though it did leave me wondering where the Presbyterian God and Allah were on the battlefield.) I’m getting to Anansi Boys next. It’s been waiting for me, sitting on the shelf for a long time.

Finally, when I blog about editing, the topic is a sure bet to pump up the number of visitors. Yesterday’s post (immediately below) was no different. Here’s a more positive take:

Wordplay: Helping Writers Become Authors: 7 Tips for Editing Your Way to the Best Story on the Planet

Filed under: blogs & blogging, book reviews, Books, Editing, Editors, Useful writing links, web reviews, Writers, , , , , ,

Can an artist produce too much?

Close up of Allen's statue in Oviedo (Asturias...

Image via Wikipedia

When comedy screenwriter superstar Ken Levine wrote An Open Letter to Woody Allen‏, he got a lot of feedback, positive and negative, on his blog. I encourage you to read his post, but basically he told Woody Allen to slow down and take a break in the hope Allen will make fewer movies, but better movies.

Here we have one artist telling another, I used to love your stuff, but your recent work disappoints me, so stop. I’m a bit sympathetic to that sentiment in that I’ve expressed some frustration here over the work of Jeff Lindsay, creator of the Dexter character.

The first Dexter book was great. Then the series went downhill (though I have yet to read the very latest so I’m hoping for the author’s redemption.) My objection in a long ago post was that in book three of the series, the lovable serial killer was doing very dumb, unbelievable things. The protagonist was sucked into a supernatural story and taking his elementary school-age kids to gory crime scenes as little serial killer apprentices.

I suspected that, since the Showtime series Dexter is such a hit (and well-deserved), maybe Lindsay’s agent and publisher were pushing him to make hay while the sun shone and pump out those books to the ravenous masses! (The reviews on Amazon backed me up on this. I wasn’t the only one who felt the author lost his way.)

So, while I understand Mr. Levine’s plea, ultimately, writers write for themselves first. If Woody Allen is happy with his script (and is still making money, employing people, finding financiers etc.,…) then he can do what he wants. I heard a rare interview with Woody Allen recently. He was shooting in London and having a great time doing it. He writes and directs to suit himself first and, if you want to play, follow along, too. Otherwise, go enjoy something else. No one’s forcing you to go to a Woody Allen movie. A lot of people don’t go now who used to, but I’ve read that most of Allen’s movies make the majority of their box office outside the United States. (There is a hint of Americanocentrism in Mr. Levine’s post, so perhaps that’s what informs his stance.) 

When I saw one artist tell another to produce less, I realized that I was guilty of the same thing with Jeff Lindsay. I love the Dexter character. I mistook that emotional investment for ownership of the character and its author. As long as the books are still making money and Mr. Lindsay is enjoying himself, it’s not up to me or anyone else to tell him to stop or slow down. It’s up to me to say, “Well, sadly, that’s not for me anymore. Too bad. Fortunately, there are millions of other books to read so I’ll go check those out…and console myself with the excellent TV show Jeff Lindsay’s work spawned, Sunday nights on Showtime at 10 p.m. EST.” 

Filed under: book reviews, Books, getting it done, Media, movies, , , , ,

The High Concept Book Becomes the High Concept Movie

The zombie rage rages on and Pride and Prejudice and Zombies caught the vampire-backlash-zombie-wave at just the right time.

It’s interesting to me how, when first introduced, a terrible idea and a brilliant one are often indistinguishable. Finding just the right editor or agent to recognize an opportunity wrapped in an unsolicited manuscript at just the right time? It can be an amazingly long and difficult process.

As I think back on many of the publishers I’ve worked for, I can guarantee that many of them would have looked at the manuscript for Pride and Prejudice and Zombies and cringed. I can hear them say, “You’re not going to believe this! Look at the kind of tripe we get in the slush pile!”

Of course, it’s a subjective business, but it is a business. Someone spotted opportunity in this book and now they’re making a boatload of money off of it. If you’ve a bit snooty, you may still look askance at books like this, but reading is a wide spectrum. There’s lots to read and fortunately, you get to choose.

Slush Pile Short Story

I once knew a publisher who, on our first meeting, wanted to impress upon me that his publishing house only printed “important” books. And he did. There were some literary gems on the list.

But the publisher had a narrow spectrum of books he was interested in. I asked several times if it would kill him to publish a popular cookbook and make some real money. I learned instead that he wanted to publish one kind of book. It had to be Canadian literature (and all that reputation entails) so he would have a list that wouldn’t make him blush at his next cocktail party in Rosedale. 

High standards are laudable, but decreeing what the market should read while remaining deaf to what people do read is a formula for failure.

The moral of the story is this:

Gov. Sarah Palin has breakfast and visits with...

That hockey book that bores you, the vapid Sarah Palin book you loathe and that gardening book that’s a staple for three generations? Those sell. Slush pile submissions that publisher sneered at would have financed all those “important” books he’s not publishing anymore. He’s long since out of the business and many important books have gone unpublished for that sad loss.

I love important books. But, like most people, I like varied tastes to entertain my palate. 

Filed under: Books, publishing, Useful writing links, , , , , , ,

Bestseller with over 1,000 reviews!
Winner of the North Street Book Prize, Reader's Favorite, the
Literary Titan Award, the Hollywood Book Festival, and the
New York Book Festival.

http://mybook.to/OurZombieHours
A NEW ZOMBIE ANTHOLOGY

Winner of Writer's Digest's 2014 Honorable Mention in Self-published Ebook Awards in Genre

The first 81 lessons to get your Buffy on

More lessons to help you survive Armageddon

"You will laugh your ass off!" ~ Maxwell Cynn, author of Cybergrrl

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Fast-paced terror, new threats, more twists.

An autistic boy versus our world in free fall

Suspense to melt your face and play with your brain.

Action like a Guy Ritchie film. Funny like Woody Allen when he was funny.

Jesus: Sexier and even more addicted to love.

You can pick this ebook up for free today at this link: http://bit.ly/TheNightMan

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